In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for entrepreneurs and business owners. This episode Kendra Corman, a marketing strategist with a passion for boosting productivity and visibility through AI, podcasting, and email marketing. She shares her journey from AI skeptic to advocate, revealing how AI has transformed her approach to content creation and marketing. She emphasizes the critical importance of:
- Building an email list before launching a website or creating business cards
- Choosing social media platforms based on personal preference and engagement
- Understanding your audience through direct conversations
Leverages AI to streamline her workflow and boost productivity:
- Creating personalized AI "employees" for specific tasks
- Training AI on your unique voice and style
- Using AI to repurpose content across multiple platforms
Some common misconceptions about AI:
- The fear of AI-generated content sounding robotic
- Concerns about copyright infringement
- Worries about job displacement
Learn how to harness the power of AI to flip the traditional work pyramid:
- Create a "voice paragraph" to train AI on your unique style
- Develop a "words not to use" list to maintain brand consistency
- Leverage AI for content repurposing and time-saving strategies
Connect with Kendra on LinkedIn at kendracorman.com/linkedin and tu
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