Inside Insights: Business Case for SAP Business Data Cloud (SAP BDC) with Shawn Brown

Dive into the future of enterprise data with the latest episode of Tech-Driven Business. Mustansir Saifuddin welcomes Shawn Brown, of SAP, for Part 1 of an in-depth exploration of the SAP Business Data Cloud (BDC). If you're navigating the complexities of data management and analytics within the SAP ecosystem, this episode is unmissable. Shawn breaks down the fundamental 'why' behind BDC, revealing how it's engineered to drastically reduce data preparation time, cut costs, and empower businesses to make faster, more accurate decisions. Tune in to understand how you can your team can take advantage of all that BDC offers to SAP customers looking to unlock true value from their data.

With over two decades of experience in SAP solutions, Shawn Brown currently serves as Senior Director for SAP’s Center of Excellence. Known for expertly identifying customer needs, Mr. Brown excels in presenting tailored solutions involving Business Technology Platform, Business Data Cloud, S4HANA, and Business AI. A proven leader in demand generation and partner relationship management, Mr. Brown has successfully driven initiatives that enhance customer experience and streamline cloud solution adoption. Renowned as a thought leader and strategist, Mr. Brown frequently shares insights with CIOs and business influencers, fostering strong, trust-based relationships across multiple industries.

 

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Episode Transcript

[00:00:00] Mustansir Saifuddin: Welcome to Tech- Driven Business, brought to you by Innovative Solution Partners. I'm honored to have Sean Brown of SAP join me to kick off an essential two part series to unpack a topic that's on every SAP user's mind. The Business Data Cloud or BDC. If you're looking to understand how BDC can transform your data landscape and drive real business value, you are in the right place.

[00:00:32] .

[00:00:32] Welcome to Tech- Driven Business, Shawn. How are you?

[00:00:35] Shawn Brown: I am good. I'm good. Things are going well, staying busy.

[00:00:38] Mustansir Saifuddin: That's awesome. That's awesome. So glad to have you on our show and I'm really excited for the topic that we are going to discuss today. You ready for it?

[00:00:47] Shawn Brown: I am. I'm excited as well.

[00:00:51] Mustansir Saifuddin: Yeah, so I, I know we had talked in the past a couple of times and right now , the hot topic everybody's talking about from SAP and in general is the whole idea, the concept, and now the actual product called Business Data Cloud and what it really means for SAP customers. I like to use this time to dig deeper into this conversation and have a better understanding of exactly what this brings, what kind of landscapes that are changing with this new product, and to expect, you know, if you're a customer interested into, in going forward with BDC.

[00:01:28] Shawn Brown: -.

[00:01:28] Sure. That sounds great. Yeah.

[00:01:32] Mustansir Saifuddin: Awesome. Okay. So I think every time we, we have this new products, right? And SAP is really good about and talk, people talk about rebranding and all that. Let's talk about the why of why should SAP customers adopt BDC. What is different about BDC that SAP customers should be asking that question.

[00:01:53]