Inside Insights: The Evolving Electric Vehicle (EV) Market with William ”Bill” Newman

In this episode of Tech-Driven Business, William ("Bill") Newman, Industry Executive Advisor (Chief), Automotive for the Customer Innovation Office at SAP North America, rejoins Mustansir Saifuddin to talk about the electronic vehicle (EV) market. Bill shares background on the EV market, how the market is developing, and what to expect in the future. From fuel cell technology to point charging to the changing user experience and sustainability, Bill covers a lot. More importantly he shares some valuable information for consumers and suppliers alike.

Bill has over 35 years of executive leadership, strategy, consulting, practice management experience balanced with extensive public speaking and higher education experience. A former leadership team member for Volkswagen’s IT division, he is the author of two books on enterprise performance and has worked with many OEMs and suppliers across the automotive industry. 

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Episode Transcript

[00:00:03.760] - Mustansir Saifuddin

Welcome to Tech Driven Business brought to you by Innovative Solution Partners. In this episode, I welcome back Bill Newman of SAP. Listen in as Bill shares a background on the electric vehicles or the EV market. He dives into not only the past, but what we can expect to see down the road for suppliers across industries.

 

[00:00:30.200] - Mustansir Saifuddin

Hello, Bill. How are you?

 

[00:00:32.060] - Bill Newman

Good, Mustansir. Good to be back on your show.

 

[00:00:35.960] - Mustansir Saifuddin

Thank you. Hey, welcome to Tech-Driven Business. We had some interesting conversations in the past and I'd like to continue our talk. But this time I picked a different topic than what we had discussed in the past. So looking forward to having that conversation with you.

 

[00:00:53.120] - Bill Newman

Sounds great. Let's dive in.

 

[00:00:56.490] - Mustansir Saifuddin

All right. So what we want to discuss as part of the show today is electric vehicles or EV and technology and how they go hand in hand. So with that, let's start with our conversation. I want to start off with, what are some of the cool things on the horizon when you talk about EV market? Can you just give us some background and your perspective on that?

 

[00:01:24.740] - Bill Newman

Well, sure. I think listeners will be pretty familiar with the light passenger space. Battery electric vehicles, plug in hybrid electric vehicles, particularly those are going to be some of the things that we're seeing now and will continue to see. In other parts of the vehicle space, we're seeing hydrogen, other aspects of fuel cell technology, particularly for long-haul. But the general consumer, unless they're part of that transportation business, is probably, at least in the near term, not going to be impacted by that. With electrification comes this pesky business of having to charge a vehicle. I think listeners might be aware of the term range anxiety. The good news is that on a couple of fronts, battery density and the ability to charge a battery quickly using a DC direct-current fast-charging methods and even some infrastructure that allows p