December 18, 2024 • 30 mins
What if a concert could redefine music, community, and empowerment? That happened with Taylor Swift's Eras Tour, a global phenomenon that turned each performance into a beacon of connection and storytelling. Deb Feder joins me on this episode as we share our journeys into the world of Ms. Swift—an adventure spurred by our children and solidified by the emotional depth of albums like "Evermore" and "Folklore." We dive into the magic that each concert atmosphere creates and Taylor's awe-inspiring stamina, making every show an unmissable event.
Our discussion takes you to the heart of a Taylor Swift concert, where the excitement starts long before the first note. Imagine being invited last minute by your daughter and the Herculean effort to stay spoiler-free, only to be swept away by the show's surprise songs and theatrical grandeur. With Taylor's incredible ability to handle the unexpected, she sets a high bar for live performances that elevate the concert experience.
We also shine a light on a beautiful grassroots movement inspired by the tour: the simple but powerful act of trading handmade bracelets among fans. This phenomenon extends the joy of the concert experience, fostering a sense of community that lingers long after the final encore. Alongside this, we celebrate female empowerment in the music industry, highlighting Taylor's strategic reclaiming of her music and the camaraderie she fosters with emerging female artists. As we speculate about her following albums, the excitement is tangible—Taylor's tours and music continue to resonate, leaving a lasting impact on all of us.
Please visit our website https://www.techexecwellness.com to stay up to date and subscribe to our newsletter!
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Episode Transcript
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Speaker 1 (00:00):
Hello and welcome back to the Tech Exec Wellness
Podcast, where we are going totalk about the Taylor Swift
Heirs Tour.
I'm your host, melissa, andtoday I have my friend Deb
Fetter with me and we're goingto kind of go through the whole.
It was just wonderful, that'sall I can say, but we're going
to go through it.
So this is not, it wasn't justa concert.
It's a global sensation thatcaptivated millions.
(00:21):
It broke records.
It turned stadiums into arenasof pure magic From the emotional
setlist to the glitteringoutfits, to the economic ripple
effects felt in every city.
The tour was in it's redefiningwhat it means to connect with
an audience on a massive scale.
In this episode we're going tocover the highs, the highlights
and everything in between.
Whether you're a lifelongSwifty, a casual listener or
(00:44):
just curious about this tour andhow it became the event of a
generation, stick around.
So just a few quick stats here.
She played 149 shows over 18months, 54 cities, 21 countries
and she averaged 532 hours totalon stage, 22 days and four
hours.
Deb, I don't know about you,but I'm tired just looking at
(01:05):
those stats.
Speaker 2 (01:07):
I mean, they're really impressive, aren't they?
Like I started doing some ofthe math earlier today and I was
reading some of the interviewsfrom the crew and like I was
like no, that can't be.
And then I was like, oh wow,that is right.
So there, there's some prettyimpressive numbers.
Speaker 1 (01:23):
Yeah, and I think for anybody out there who you know
we've talked about this on theshow before but people that are
getting back into working out orwhatever and you know she took
that hiatus for a while but shecame back.
She's an athlete.
So people out there listening,there's no excuse for you to get
out there, walk around, danceor whatever.
Taylor Swift did it for threeand a half hours.
So, deb, when did you firstdiscover Taylor Swift's music?
(01:44):
Can you kind of take us backand tell us when you became a
fan?
Speaker 2 (01:49):
So I'm a fan because my daughter was a fan, right, so
I actually was having thisconversation.
I mentioned to you that I'vebeen doing a lot of studying up
on the Aries tour over the lastfew days, even thinking through
it.
I became a fan through mydaughter and I've, over time,
(02:10):
learned more and more of themusic, but I'm also like a
50-year-old mom who's a fan, soI don't know nearly as much as
the teens today, which I thinkmakes it amazing, because you
can learn so much from those whoare incredibly knowledgeable,
like Swifties know their stuff?
Speaker 1 (02:26):
Yes, we do.
And for me I'm kind of like you, deb, I was like Taylor Swift,
whatever, but I startedlistening to her over the
pandemic forevermore and she'sbeen around for a long time but
I never really resonated with it.
And then when those two albumscame out, I mean Seven Cardigan,
these were just really poeticand emotional songs.
(02:49):
I mean, have you?
Speaker 2 (02:50):
heard both of those albums, oh for sure.
Like last night, I actuallyturned on the Folklore
documentary and watched and,honestly, it kind of took me
back to the pandemic andthinking through how that
isolation felt, but also thenwatching how she connected, even
with her team.
Right, we used the music asthis catalyst for community and
(03:13):
for sharing what was importantfor her at the time, and it
really is like it was a periodof her music that I feel was
very much poetic, right, and itis carried forward, I think,
from there.
But those albums really weremagical in that moment and it
was a very dark time for us,right.
Speaker 1 (03:31):
No, absolutely.
And she's the ultimatestoryteller because there's
certain lines in there, like inSeven, and you get yourself
immersed into the character ofthe person she's singing about.
And you know, in that songseven she's talking about
herself as a little girl and herfriend.
She was hiding in the closet,you know she was afraid and
Taylor's character was going totake her off to India.
(03:54):
And she still thinks about herand in the line she says, I
still have love for you.
That just I get goosebumpsthinking.
Speaker 2 (04:01):
Well, I love and you know, I've watched interview
after interview with her andread so much that and what I do
love is, you know, as somebodywho also writes and creates, I
love that at the centerpiece ofher work are the lyrics and the
writing of the music and howimportant that is for her, and
that the stories are authenticand they are real and they are.
(04:24):
She can explain the.
You know the genesis of everysingle song and every single
piece of the lyric, and thelyrics are so intentional.
Speaker 1 (04:32):
Yes.
Yeah, have you heard of.
Have you heard all of the songsin the TTPD album that came out
?
Oh, yes, what do you mean?
Have I heard them?
Well, let's, let's, let's gointo that before we talk about
the tour.
But that was, that was one ofmy favorite albums.
Any songs that stick out to you, that are your top three.
Speaker 2 (04:48):
Okay, so here's what you have to know about me.
Okay, this is like we're justgoing to fess up to this.
I am a terrible and like it'sfunny, because my daughter was,
like you're just going to haveto own this mom.
I'm terrible at like, namingsongs, naming lyrics, like.
I can talk albums, I can talkartists, I can tell you what I
like in the moment.
But if you ask me and it's beena thing for me forever what
(05:09):
struck me about that album as awhole is that I wasn't expecting
it to be what it was.
I think I had a thought that itwas going to be, I don't know,
I think in the of like, where itcame out, in the tour kind of,
and where, like kind of, wherethe audience seemed to be right,
(05:30):
like the fan base didn't.
I didn't think it was going tobe as long as it was and I
didn't think it was going to beas deep and poetic as it was.
How about that?
I didn't expect it.
Speaker 1 (05:40):
Yeah, I think there's .
You know, the song that sticksout to me the most is I Can Do
it With A Broken Heart, becausethere's a line in there where
she says I faked it till I makeit and I did Bitch camera light
smile and for me, when I firstsaw her I'm a Swifty Bev.
I told you I love it.
Speaker 2 (05:58):
I'm all in Keep going yeah.
Speaker 1 (06:00):
So you know, when I saw her the first time around,
it was in Arlington.
It was their third show and youcould tell in the beginning of
the tour there was thisemotional element going back to
this album that she wrote, andwhen you listen to it it's
somebody who's draggingthemselves out, they're in a
depression and they're like youknow what?
I'm going to fake it till Imake it.
And if you look now to the lastconcert in Vancouver I don't
(06:21):
know about you, but I waswatching the TikTok lives every
weekend as well and she justreally has her mojo back.
I mean, she's dancing she'shappy.
Speaker 2 (06:33):
It's just a night and day difference between when she
started and until this time.
I mean night and day difference, right, I don't know.
I think each of the pieces Okay.
So let me ask you a questionabout this.
So, when you think about theshow and how she broke it down
by the eras, like it was veryintentionally, like by these
album eras- right.
Do you and I've actually had alot of debates about this over
(06:54):
the last couple of days right?
Is it a love of it that, likeit's chronological, it's life
storytelling, or did you want tosee it as a blend of the music
and how the music all workstogether?
I think?
Speaker 1 (07:07):
for me.
I wanted to see era by era, soevery you know, fearless when
she first started out and thenMidnight, I think, what she
ended up doing.
If I recall now they didn't goin chronological order because
TTPD was before she did theMidnight's tour or the
Midnight's.
Speaker 2 (07:27):
Well, I should say, yeah, not chronological tour,
but like by, like by, like thechunks of the eras were together
.
Speaker 1 (07:29):
Yeah, I liked it.
Speaker 2 (07:30):
Yeah.
Speaker 1 (07:30):
It was her top 10 hits in each era and I think the
, the costumes and the sets werejust amazing.
You know the the lover house.
I just think it was not only aconcert but also like a musical
to me.
I mean, what did you thinkabout the concert and stuff when
you went?
Speaker 2 (07:47):
So I originally was not going.
Okay, my daughter was goingwith friends and she came to me
and said there's an extra ticket, come with us.
And here's the thing, whetheryou're a Swifty or not, like
when a teen daughter says comewith us, like you like.
You like literally, like itdoesn't matter what they say,
come to you're like, let me getdressed, I'm ready, right, sure.
(08:07):
And so this was months inadvance, and so I okay.
So, and I have this thing aboutall concerts I do not study set
lists, I want to be surprised,I want to be in the moment, I
don't want to like, overanalyzewhat I'm about to go see.
So I tried my very best whichwas almost impossible to not
know as much about the showbefore going so I could just be
(08:31):
in the show, which, I have totell you, was seriously almost
impossible.
Speaker 1 (08:34):
Yeah, I think for us that saw the first three
concerts, we didn't know what toexpect, but I think as the tour
continued on and you werewatching the live streams, you
knew what songs were going tocome up.
But I think she did a great jobof mixing it up with surprise
songs, doing some of those songson the piano and you know she's
the ultimate storyteller and Ireally like the beginning of it,
(08:57):
where they come out in thoselike big purple, pink, type
parachute things, yeah, likewhatever those I mean, do they
have a name?
Speaker 2 (09:05):
I don't know, but it was pretty cool.
Yes, they're really cool.
Yeah, so, universally, I thinkthat is everybody's favorite
right Is that energy of thebeginning?
Speaker 1 (09:14):
Absolutely Okay.
What would you have changed?
Not a damn thing.
Honestly, you know what?
From the first song, deb, toKarma at the end, keep those.
Everything else surprised me,but those I would not change at
all.
Speaker 2 (09:28):
Okay, so I do have to just own this right, like you,
and you had posed a couple ofquestions to me, like just as we
were bantering back and forthabout this right and if I could
hear a different song again.
So I'm in Kansas City and wewent on night two, so night one
is when she released Speak Now,right, mm-hmm.
(09:51):
So we went the next night andis that right?
Do I have this right?
I think my chronology iscorrect, but we went the night
of Travis going and the wholething with the bracelet and him
wanting to have given it to herwith his phone number on.
Okay, so we did not get thekarma's.
Your boyfriend on the chiefs,boyfriend on the Chiefs, kansas
(10:12):
City.
I really would like to be ableto hear and here's why it's not
because of their relationship,but there is something about a
hometown crowd and what they'veboth done for this community and
there's a lot of people who arelike we kind of feel like she
needs to come back.
We need one more time here.
Speaker 1 (10:32):
Wow.
Well, we'll have to wait andsee if she comes back for
another Heiress tour.
I know we had another super fanon today and we were
speculating.
Do you think we're going to getanother Heiress tour?
I mean, I personally don'tthink so.
I think, if you think about it,all the dancers, the band, I
mean they spend a lot of timeaway from their families.
Speaker 2 (10:52):
I don't think I okay.
So I don't think I okay.
So I don't think you're goingto get another heiress tour, but
I don't know that she can everdo like a simple tour again.
Speaker 1 (10:59):
The bar's pretty high .
Speaker 2 (11:00):
Okay.
Speaker 1 (11:06):
So if you could pick any venue to see her in, where
would it be?
Ooh, that's tough.
Arlington, where the Cowboysplay.
I don't like that venue and Ican't believe I'm saying that,
but I would.
You know what?
Yeah, right, I would say Iwould like a venue like the one
in Miami.
I thought that was cool.
Soldier Field in Chicago, thatwas a great backdrop.
Speaker 2 (11:21):
I can go with both of those.
I'm going to tell you my dreamand how I'd like to see where
I'd like to see her.
It will never happen, so let meoffer up.
It's not going to happen.
Okay, I would love an acoustic,only no dancers.
I would love an acoustic onlyno dancers, no glitter, no glitz
, 200 people in a venue and justher and her music.
Speaker 1 (11:41):
Yeah, it sounds nice, but I think after going to the
concert two or three times, thebar is really high.
Maybe somebody will let herhear this and or she'll know
about this and say maybe that'sa great idea.
Speaker 2 (11:54):
I don't think it's going to happen, but I do.
It would be my dream becauseit's so different than what we
saw.
Speaker 1 (11:59):
You know there's on TikTok what they call the errors
tour, so E-R-R-O-R-S and itreally cracks me up.
I don't know if you've seenthese, but she swallowed a bug.
Her hair was like standing upstatic electricity.
But there's a lot of funnymoments and I think what I like
about Taylor Swift is she justkind of goes with the flow, she
doesn't get upset, she doesn'tstop her feet.
Speaker 2 (12:24):
She's just like microphone's not working.
Hell, she's real, right.
I mean, here's the thing youcannot pull off a tour like this
and try to be perfect, right?
There's a lot of lessons onthat for all of us that you can
be at the very top of your gameand have an incredible team that
are valued and appreciated andstuff's going to go wrong.
And you got a choice to panic,to get upset or roll with it.
And she rolled with the mostgrace that you could ever
(12:47):
imagine, and that's what you do.
Speaker 1 (12:49):
No, absolutely.
I keep saying this, but she hasreally raised the bar.
You know, you and I've talkedabout this before I like
concerts, I like going to them,but I don't I mean I'm going to
have this high expectation nowthe next artist I see, and it's
not going to be a big productionlike Taylor, but I was truly
entertained for the three and ahalf hours.
Speaker 2 (13:06):
I love Ed Sheeran and I actually saw Ed Sheeran in
the same summer that I sawTaylor Swift, right and like,
within like a month or two ofeach other, and what's so
interesting is how differentthey were, and my family spent
most of Ed Sheeran discussingthe difference between the two
experiences.
Interesting, it was superinteresting.
(13:27):
Right, like he's, he's a soloperformer, a big band and
dancers.
It is him on the stage talkingabout how he makes music and
very like it's still in an youknow same venue, right and but
such a different experience andlike having just like let people
be them best selves.
(13:48):
I think that, like, I just loveseeing musicians show up and be
their very best self in thatmoment.
Speaker 1 (13:55):
No, that's a good point.
Let me ask you this Was there amoment during the Heiress tour,
or at that concert specifically, that you talked about
afterwards?
Was there a part of the concert, the performance, where you're
like man, that was really,really cool.
I like that whole set.
Speaker 2 (14:15):
So I think the Speak Now ball gowns, I think that her
surprise song dresses and itjust being her being her right.
I think again clearly, like I'mgoing for like a lot of it is
the simple for me right.
But, yes, the wow factor of thebeginning and I've had this
conversation with a lot ofpeople there's something about
(14:38):
the drama of the entrance andthe launch of the show that is
just.
It's like breathtaking, like itreally does like make everybody
collectively just gasp.
Speaker 1 (14:51):
Yeah, and I noticed that she took out the Archer
because that was one of thesongs that she played at the
beginning and I love that song.
But I think for me the mostemotional part of it was
Cardigan and Willow.
The onstage with the orange,yeah, looked like glass balls,
yeah.
And you know, what I think isamazing is that they played in
(15:13):
the rain, all different types ofweather conditions, and nobody
dropped one of those balls atall.
I mean, they were just soprofessional.
Kudos to the dancers.
Speaker 2 (15:21):
So much like so much respect there, right, Because
you understand that that wouldhave slipped out of my hand in
five seconds.
Speaker 1 (15:27):
Oh yeah, I would have fell on my ass.
Speaker 2 (15:30):
There's no doubt about it.
I mean, like, for some, I likethat's a different issue, right,
these, I mean these dancers,and here's the thing she owns
the fact, like Taylor owns thefact that she's not a dancer at
heart.
Right, it's honestly like partof you know, like the video of
Shake it Off is just her dancingand being herself.
Her dancers are incredibledancers and they really do
(15:53):
support and work together in away where it's like everybody's
strengths are highlighted, andthey are.
They are fun and interactive,but so professional and what
they are able to pull off.
And those concerts that were inthe heavy, heavy downpours, I
just I mean I've watched videoafter video of them and I just I
can't even imagine Absolutely.
Speaker 1 (16:12):
And the real treat was seeing Florence Welch with
Taylor singing Florida and thedancers around her.
I mean, it was just so.
Speaker 2 (16:19):
I mean again, it's just it took my breath away.
Speaker 1 (16:22):
But Florence Welch, I mean she's just dynamic.
And then Sabrina Carpenter and,of course, gracie Abrams.
I've I've grown to like GracieAbrams and Sabrina Carpenter and
I think a lot of it was theexposure that they got with
Taylor.
Obviously, paramore bigfavorite and the Heim sisters
Wish I would have saw thembecause I love the Heim sisters.
Speaker 2 (16:41):
I've learned right to your point from their
participation in the tour andtheir collaborative work with
her for sure.
Speaker 1 (16:48):
Yeah, you know I'm a young at heart person.
I don't have kids, I have dogs,but I'm really like into the
younger artists.
We've talked about Chaperone onthe show but I really think the
women have.
Really, they just came outswinging this year and I think
the tour and all of the exposurewith the ERA's tour really
catapulted a lot of these womenthat are talented.
(17:09):
Right, They've got the extralift, I think.
Speaker 2 (17:12):
So there's something really special about successful
women supporting other womenright and there's something
about letting it not be an egoor a grasping for attention or
presence and reallyunderstanding that we are better
when we're supporting eachother.
This was the embodiment.
I've said.
(17:33):
There's no lesson that you canlearn in school, there's no
legislation you can pass,there's no big sweeping
initiative that can do as muchfor understanding what strong,
successful women can look like,can do for our world, for our
communities, as a business owner, and really understanding like
their own value.
(17:54):
Even with her quest it's notquite over yet of getting her
music back right, she's like.
She said, like look, this is my, this work is valuable, it is
my work and I'm going to take itback and did it in a very
strategic, smart way that hastaught generations of women and
girls like what's possible.
Speaker 1 (18:14):
No, absolutely.
And what I'm seeing with youngwomen in the workplace is
there's a camaraderie, and I'vedone well in my career.
It's my turn to elevate womenas they're coming up, and I
think there was no better way tosee it in person than these
artists supporting one another.
You go, girls.
You keep up the good work.
I'm going to be over herecheering you on.
(18:35):
I'm just really proud.
I'm really proud of these youngwomen and, to your point, very,
very assertive to take on thatendeavor of getting her music
back and rerecording it whileshe was on tour.
Speaker 2 (18:45):
Right, I mean right.
She didn't stop recordingbecause she was on tour.
She didn't stop working.
Tour was one part of I mean amajor part, right, but one part
of her business operation forclose to two years.
What is, if you could have hercollaborate with Sabrina Chapel
Dua, who else?
You want everybody in on it.
Speaker 1 (19:20):
Yeah, I want Ilana Del Rey.
I would love to see these women.
I don't know about you.
You have a daughter, right?
I love the female empowerment.
The divine feminine is aliveand well, and I think we saw it
this year.
Speaker 2 (19:33):
I love it.
You're like I want everybody onstage together.
Hell, yeah, I mean all of them.
Okay, now I want you to imaginethat at my dream location.
Speaker 1 (19:43):
Oh, I don't know Something about festivals, right
, but yeah, no, I mean, intimatevenues are really cool.
Let me ask you this Bathroombreaks three and a half hour
show.
Did you stay in your seat thewhole time or did you venture
out to get swag or food or go tothe bathroom?
Speaker 2 (19:59):
I know that's a crazy question, but I love where this
question is coming from.
Okay, I'm very strategic aboutswag.
When going to a concert I havea whole strategy of the
beginning of the concert andwhen we go and where we go.
We happened to luck out thatwhere our seats were, we walked
into a basically a swag likehall that wasn't crazy busy, so
(20:22):
we were able.
I stood in line and then, likethe girls, went and scoped out
if there was other, better swagother places, and we ended up
staying where I was.
So I'm a I'm a big believer inget the swag early and be done.
Yeah, I mean, I don't know aboutyou, but that sort of like
seems to work best.
I did have to use the restroomin three and a half hours, but I
think.
(20:42):
But I mean I did, okay, so youknow how I say I don't pay
attention to set lists.
Yeah, there was enough chatterabout like when to go to the
restroom that I tried to bereally smart about that.
I also had some friends whowere sitting in the section next
to us, so I did a combo go sayhello, use the restroom, get
(21:02):
back, be expeditious about this.
Speaker 1 (21:05):
We were lucky we were in a suite at the Arlington
Stadium.
That was cool.
The bathroom was probably 10feet away.
Speaker 2 (21:12):
That was cool.
Yeah, I mean, mine was not far,so again it was.
It was very simple, but I thinkthat there were, you know, you
kind of had to like look aroundand be like, okay, when am I
going to feel like I don't wantto miss something?
Speaker 1 (21:25):
Exactly, exactly.
Speaker 2 (21:26):
I don't want to miss something.
Speaker 1 (21:28):
When I was talking to Dr McClure earlier today, she
told me that they were in linefor three and a half hours at
the New Orleans venue.
I was texting her.
I said why don't you just getit online?
She's like I want theexperience, even though all the
stuff that you see at theconcert is online.
People wanted to stay in thatline because they're talking
about for swag.
Speaker 2 (21:47):
Yes, yep, it's a long time.
Speaker 1 (21:49):
Yeah, three, three and a half hours.
Speaker 2 (21:51):
Okay, but I do understand the experience of it.
Yep, yep, okay, can I talkabout?
Can I ask you a question?
I want to talk about thefriendship bracelet phenomenon.
Speaker 1 (22:01):
Yes, I was going to get to that.
I was going to get to that.
Okay, go ahead, go ahead.
Speaker 2 (22:05):
Tell me your thoughts on it.
Speaker 1 (22:07):
What I wanted to ask and I think this is an important
part of the conversation,talking about the atmosphere of
the concert and that it's unlikeany other and you're monetize
the friendship bracelets.
Speaker 2 (22:19):
That's right and at the end of the day, they might
be like the swag that's mostremembered, right, and it
(22:47):
started with a line and a lyric,led to a movement which led to
cities and venues reallycreating sets and all sorts of
things outside of the venueswith this friendship
bracelet-like theme.
This was not from a marketingcompany, this was not from
somebody planting a social mediastrategy.
That was really thought out inplace and it was magical.
It bonded a whole community.
What about you?
Speaker 1 (23:07):
What's your thought?
No, absolutely, deb, absolutely.
What I like about it is that itwasn't monetized, that it was
grassroots, and you have littlegirls making them, giving them
to Mama Swift.
It was just so grassroots andso genuine, and that's, I think,
what I take away from all of itis it was genuine, somebody
handmade it.
It wasn't commercialized, itwas just hey, I'm going to give
(23:28):
you this, let's trade bracelets.
It was cool.
Speaker 2 (23:30):
And also it allowed the experience of the concert to
start months in advance.
Yes, like, I have a picture ofmy daughter and our next door
neighbor sitting out by the firenight after night making
bracelets way in advance of theshow.
Right, and sometimes they talkabout our music, sometimes they
play the music, sometimes theywouldn't, sometimes they talk
(23:52):
about life, sometimes the momswould join, sometimes we
wouldn't, right, but it allowedthe experience of the concert to
have more life than one night.
And, to your point, like youknow, people wanted to trade
them with other people.
You know what we call let'scall them the important people
at the show.
Right, like Mama Swift, theyembraced it too.
(24:14):
It became like it was a greatequalizer.
It wasn't something like youhad to be in the specialty suite
to get this kind of swag or tohave access to this, like
everybody was in on it witheverybody.
Speaker 1 (24:25):
The horses toward the end or not toward the end, I
think off and on the security.
The horses had their own TaylorSwift bracelet around their
neck, which was cool.
Speaker 2 (24:34):
I mean, which is just amazing, right, and I think
that it's I don't know like.
I think that that's part ofactually the whole concert
experience is that while youwere there, you were in a safe,
joyous community where women andgirls could feel very safe
without watching their backs forhours on end, which is just not
(24:55):
something that we reallynecessarily always get to do,
and it was an environment madefor us A post from one of the
dancers T time 23.
Speaker 1 (25:07):
Nothing feels quite right on what to say or what to
post.
It's hard to find the wordsthat encapsulates this feeling I
have.
It feels as if we have just wonthe Olympics, but after
breaking through the finish line, a wave of emotions, exhaustion
or stillness comes, and I'm notquite sure what to do with it.
I auditioned for this job twoyears ago thinking I was signing
(25:27):
up for just another job, asimple tour.
I'm coming to the realizationin these past few days of on and
off, crying, laughing andsleeping, that this was much
more than a simple tour.
I don't know if I have theright words yet to say what
these past two years have meantfor me.
I may be processing thesefeelings for a while, but I do
know how much I love this familyof 26 and how blessed I am to
(25:49):
have danced, lived, workedalongside the most beautiful,
intelligent, inspiring, genuineand talented artists of our time
.
To the tour that changed mylife and many others.
Long live the Heiress Tour.
What do you think about that,deb?
Speaker 2 (26:02):
You know, my wish for people is that you have an
experience in your life, thatyou get a chance to work in
whatever field you're in anddoing whatever is your craft and
your calling to work withpeople that light you up and
support you and challenge andsurprise you.
Speaker 1 (26:20):
in exactly that it's interesting that you just said
that, because I'm thinkingpeople don't leave jobs.
They leave people and, as youheard in her post, I thought it
was just another tour and it wasmuch more.
I want to see that in theworkplace.
I want to see people beingelevated and people being in a
spot where they can beremembered and they could be
around other people to makegreat things happen.
Speaker 2 (26:45):
They cared about the fan experience.
They cared about it from momentone, all the way through the
very last moment of the verylast show.
There was no diminishedexperience, no matter wherever
you saw it right Like they cared, and that level of care is
something that we need to bereminded of.
Speaker 1 (27:06):
It's kind of a weird vibe that there's no more shows
and the people that I've talkedto that have been following this
tour.
They said it just kind of feelslike a light went out and she's
still around.
She's going to do amazingthings, but, like you said
earlier, with it being a safespace and a fun space.
We don't have that right nowand it's yeah.
Speaker 2 (27:24):
I think our world is calling, I think, two things.
One I think our world iscalling for the light and the
interesting and the calm rightand the creative, and so it's
unfortunately ending in a timewhere we're craving that right,
this second Not that we have notbeen in the past, but I think
more than maybe before, and atthe same time, I think it's
(27:47):
going to live on.
I think that we're going to betalking about it for a really
long time.
I think that the light, I thinkthe light and the magic and the
music are so magnificent.
I mean I can sit here andliterally we can talk about one
or two songs for the whole nightyou know the whole show today
and break down every the lyrics,the set, just even like moment
(28:07):
by moment, right, that just evenlike moment by moment, right,
yeah, and I can come back in sixmonths and I think we'll still
be doing it.
Speaker 1 (28:12):
Yeah, I think we should revisit it.
Where are we six months fromnow?
She drops some more music orshe's doing cool things in
Kansas City.
Deb, thank you for supportingthe show.
Thanks for coming last minute.
I mean, I just adore you forthat.
We bonded over Taylor Swift now.
How do you like that, you?
We bonded over Taylor Swift nowhow do?
Speaker 2 (28:29):
you like that.
You know what?
I'll tell you this.
She was at our children'shospital today.
I saw that she was there.
So you know what?
Yeah, you got to love somebodywho closed something ginormous
like this down and turned aroundand is already back in the
community, of course.
Okay, when do you think thefinal two albums are going to be
released?
You?
Speaker 1 (28:50):
know what With her?
She's a mastermind.
We could get it next week.
We could.
I don't know.
I don't know.
What do you think?
What are your thoughts?
Speaker 2 (28:56):
I don't know, like I go back and forth on which one's
going to be released first orwhether they'll be released
together.
I get the idea of debut beinglast as making it full circle,
but I do think that there'ssomething about claim your name
and then claim your reputation.
Oh yeah, so I don't know, I'mexcited Me too.
Speaker 1 (29:16):
Well, thank you very much for being on the show and
if you'd like to find ourpodcast, it's on platforms like
Apple, spotify and iHeart Radio.
So we hope you've enjoyed thisepisode reflecting back on
Taylor Swift's Heiress Tour and,who knows, we might put some
pictures up on the website.
Friendship bracelets otherexperiences for all of us to
(29:36):
continue to look at throughoutthe years.
So, thank you very much, deb,thank you listeners and
everybody.
Have a great holiday.
Hello and welcome back to the Tech Exec Wellness
Podcast, where we are going totalk about the Taylor Swift
Heirs Tour.
I'm your host, melissa, andtoday I have my friend Deb
Fetter with me and we're goingto kind of go through the whole.
It was just wonderful, that'sall I can say, but we're going
to go through it.
So this is not, it wasn't justa concert.
It's a global sensation thatcaptivated millions.
(00:21):
It broke records.
It turned stadiums into arenasof pure magic From the emotional
setlist to the glitteringoutfits, to the economic ripple
effects felt in every city.
The tour was in it's redefiningwhat it means to connect with
an audience on a massive scale.
In this episode we're going tocover the highs, the highlights
and everything in between.
Whether you're a lifelongSwifty, a casual listener or
(00:44):
just curious about this tour andhow it became the event of a
generation, stick around.
So just a few quick stats here.
She played 149 shows over 18months, 54 cities, 21 countries
and she averaged 532 hours totalon stage, 22 days and four
hours.
Deb, I don't know about you,but I'm tired just looking at
(01:05):
those stats.
Speaker 2 (01:07):
I mean, they're really impressive, aren't they?
Like I started doing some ofthe math earlier today and I was
reading some of the interviewsfrom the crew and like I was
like no, that can't be.
And then I was like, oh wow,that is right.
So there, there's some prettyimpressive numbers.
Speaker 1 (01:23):
Yeah, and I think for anybody out there who you know
we've talked about this on theshow before but people that are
getting back into working out orwhatever and you know she took
that hiatus for a while but shecame back.
She's an athlete.
So people out there listening,there's no excuse for you to get
out there, walk around, danceor whatever.
Taylor Swift did it for threeand a half hours.
So, deb, when did you firstdiscover Taylor Swift's music?
(01:44):
Can you kind of take us backand tell us when you became a
fan?
Speaker 2 (01:49):
So I'm a fan because my daughter was a fan, right, so
I actually was having thisconversation.
I mentioned to you that I'vebeen doing a lot of studying up
on the Aries tour over the lastfew days, even thinking through
it.
I became a fan through mydaughter and I've, over time,
(02:10):
learned more and more of themusic, but I'm also like a
50-year-old mom who's a fan, soI don't know nearly as much as
the teens today, which I thinkmakes it amazing, because you
can learn so much from those whoare incredibly knowledgeable,
like Swifties know their stuff?
Speaker 1 (02:26):
Yes, we do.
And for me I'm kind of like you, deb, I was like Taylor Swift,
whatever, but I startedlistening to her over the
pandemic forevermore and she'sbeen around for a long time but
I never really resonated with it.
And then when those two albumscame out, I mean Seven Cardigan,
these were just really poeticand emotional songs.
(02:49):
I mean, have you?
Speaker 2 (02:50):
heard both of those albums, oh for sure.
Like last night, I actuallyturned on the Folklore
documentary and watched and,honestly, it kind of took me
back to the pandemic andthinking through how that
isolation felt, but also thenwatching how she connected, even
with her team.
Right, we used the music asthis catalyst for community and
(03:13):
for sharing what was importantfor her at the time, and it
really is like it was a periodof her music that I feel was
very much poetic, right, and itis carried forward, I think,
from there.
But those albums really weremagical in that moment and it
was a very dark time for us,right.
Speaker 1 (03:31):
No, absolutely.
And she's the ultimatestoryteller because there's
certain lines in there, like inSeven, and you get yourself
immersed into the character ofthe person she's singing about.
And you know, in that songseven she's talking about
herself as a little girl and herfriend.
She was hiding in the closet,you know she was afraid and
Taylor's character was going totake her off to India.
(03:54):
And she still thinks about herand in the line she says, I
still have love for you.
That just I get goosebumpsthinking.
Speaker 2 (04:01):
Well, I love and you know, I've watched interview
after interview with her andread so much that and what I do
love is, you know, as somebodywho also writes and creates, I
love that at the centerpiece ofher work are the lyrics and the
writing of the music and howimportant that is for her, and
that the stories are authenticand they are real and they are.
(04:24):
She can explain the.
You know the genesis of everysingle song and every single
piece of the lyric, and thelyrics are so intentional.
Speaker 1 (04:32):
Yes.
Yeah, have you heard of.
Have you heard all of the songsin the TTPD album that came out
?
Oh, yes, what do you mean?
Have I heard them?
Well, let's, let's, let's gointo that before we talk about
the tour.
But that was, that was one ofmy favorite albums.
Any songs that stick out to you, that are your top three.
Speaker 2 (04:48):
Okay, so here's what you have to know about me.
Okay, this is like we're justgoing to fess up to this.
I am a terrible and like it'sfunny, because my daughter was,
like you're just going to haveto own this mom.
I'm terrible at like, namingsongs, naming lyrics, like.
I can talk albums, I can talkartists, I can tell you what I
like in the moment.
But if you ask me and it's beena thing for me forever what
(05:09):
struck me about that album as awhole is that I wasn't expecting
it to be what it was.
I think I had a thought that itwas going to be, I don't know,
I think in the of like, where itcame out, in the tour kind of,
and where, like kind of, wherethe audience seemed to be right,
(05:30):
like the fan base didn't.
I didn't think it was going tobe as long as it was and I
didn't think it was going to beas deep and poetic as it was.
How about that?
I didn't expect it.
Speaker 1 (05:40):
Yeah, I think there's .
You know, the song that sticksout to me the most is I Can Do
it With A Broken Heart, becausethere's a line in there where
she says I faked it till I makeit and I did Bitch camera light
smile and for me, when I firstsaw her I'm a Swifty Bev.
I told you I love it.
Speaker 2 (05:58):
I'm all in Keep going yeah.
Speaker 1 (06:00):
So you know, when I saw her the first time around,
it was in Arlington.
It was their third show and youcould tell in the beginning of
the tour there was thisemotional element going back to
this album that she wrote, andwhen you listen to it it's
somebody who's draggingthemselves out, they're in a
depression and they're like youknow what?
I'm going to fake it till Imake it.
And if you look now to the lastconcert in Vancouver I don't
(06:21):
know about you, but I waswatching the TikTok lives every
weekend as well and she justreally has her mojo back.
I mean, she's dancing she'shappy.
Speaker 2 (06:33):
It's just a night and day difference between when she
started and until this time.
I mean night and day difference, right, I don't know.
I think each of the pieces Okay.
So let me ask you a questionabout this.
So, when you think about theshow and how she broke it down
by the eras, like it was veryintentionally, like by these
album eras- right.
Do you and I've actually had alot of debates about this over
(06:54):
the last couple of days right?
Is it a love of it that, likeit's chronological, it's life
storytelling, or did you want tosee it as a blend of the music
and how the music all workstogether?
I think?
Speaker 1 (07:07):
for me.
I wanted to see era by era, soevery you know, fearless when
she first started out and thenMidnight, I think, what she
ended up doing.
If I recall now they didn't goin chronological order because
TTPD was before she did theMidnight's tour or the
Midnight's.
Speaker 2 (07:27):
Well, I should say, yeah, not chronological tour,
but like by, like by, like thechunks of the eras were together
.
Speaker 1 (07:29):
Yeah, I liked it.
Speaker 2 (07:30):
Yeah.
Speaker 1 (07:30):
It was her top 10 hits in each era and I think the
, the costumes and the sets werejust amazing.
You know the the lover house.
I just think it was not only aconcert but also like a musical
to me.
I mean, what did you thinkabout the concert and stuff when
you went?
Speaker 2 (07:47):
So I originally was not going.
Okay, my daughter was goingwith friends and she came to me
and said there's an extra ticket, come with us.
And here's the thing, whetheryou're a Swifty or not, like
when a teen daughter says comewith us, like you like.
You like literally, like itdoesn't matter what they say,
come to you're like, let me getdressed, I'm ready, right, sure.
(08:07):
And so this was months inadvance, and so I okay.
So, and I have this thing aboutall concerts I do not study set
lists, I want to be surprised,I want to be in the moment, I
don't want to like, overanalyzewhat I'm about to go see.
So I tried my very best whichwas almost impossible to not
know as much about the showbefore going so I could just be
(08:31):
in the show, which, I have totell you, was seriously almost
impossible.
Speaker 1 (08:34):
Yeah, I think for us that saw the first three
concerts, we didn't know what toexpect, but I think as the tour
continued on and you werewatching the live streams, you
knew what songs were going tocome up.
But I think she did a great jobof mixing it up with surprise
songs, doing some of those songson the piano and you know she's
the ultimate storyteller and Ireally like the beginning of it,
(08:57):
where they come out in thoselike big purple, pink, type
parachute things, yeah, likewhatever those I mean, do they
have a name?
Speaker 2 (09:05):
I don't know, but it was pretty cool.
Yes, they're really cool.
Yeah, so, universally, I thinkthat is everybody's favorite
right Is that energy of thebeginning?
Speaker 1 (09:14):
Absolutely Okay.
What would you have changed?
Not a damn thing.
Honestly, you know what?
From the first song, deb, toKarma at the end, keep those.
Everything else surprised me,but those I would not change at
all.
Speaker 2 (09:28):
Okay, so I do have to just own this right, like you,
and you had posed a couple ofquestions to me, like just as we
were bantering back and forthabout this right and if I could
hear a different song again.
So I'm in Kansas City and wewent on night two, so night one
is when she released Speak Now,right, mm-hmm.
(09:51):
So we went the next night andis that right?
Do I have this right?
I think my chronology iscorrect, but we went the night
of Travis going and the wholething with the bracelet and him
wanting to have given it to herwith his phone number on.
Okay, so we did not get thekarma's.
Your boyfriend on the chiefs,boyfriend on the Chiefs, kansas
(10:12):
City.
I really would like to be ableto hear and here's why it's not
because of their relationship,but there is something about a
hometown crowd and what they'veboth done for this community and
there's a lot of people who arelike we kind of feel like she
needs to come back.
We need one more time here.
Speaker 1 (10:32):
Wow.
Well, we'll have to wait andsee if she comes back for
another Heiress tour.
I know we had another super fanon today and we were
speculating.
Do you think we're going to getanother Heiress tour?
I mean, I personally don'tthink so.
I think, if you think about it,all the dancers, the band, I
mean they spend a lot of timeaway from their families.
Speaker 2 (10:52):
I don't think I okay.
So I don't think I okay.
So I don't think you're goingto get another heiress tour, but
I don't know that she can everdo like a simple tour again.
Speaker 1 (10:59):
The bar's pretty high .
Speaker 2 (11:00):
Okay.
Speaker 1 (11:06):
So if you could pick any venue to see her in, where
would it be?
Ooh, that's tough.
Arlington, where the Cowboysplay.
I don't like that venue and Ican't believe I'm saying that,
but I would.
You know what?
Yeah, right, I would say Iwould like a venue like the one
in Miami.
I thought that was cool.
Soldier Field in Chicago, thatwas a great backdrop.
Speaker 2 (11:21):
I can go with both of those.
I'm going to tell you my dreamand how I'd like to see where
I'd like to see her.
It will never happen, so let meoffer up.
It's not going to happen.
Okay, I would love an acoustic,only no dancers.
I would love an acoustic onlyno dancers, no glitter, no glitz
, 200 people in a venue and justher and her music.
Speaker 1 (11:41):
Yeah, it sounds nice, but I think after going to the
concert two or three times, thebar is really high.
Maybe somebody will let herhear this and or she'll know
about this and say maybe that'sa great idea.
Speaker 2 (11:54):
I don't think it's going to happen, but I do.
It would be my dream becauseit's so different than what we
saw.
Speaker 1 (11:59):
You know there's on TikTok what they call the errors
tour, so E-R-R-O-R-S and itreally cracks me up.
I don't know if you've seenthese, but she swallowed a bug.
Her hair was like standing upstatic electricity.
But there's a lot of funnymoments and I think what I like
about Taylor Swift is she justkind of goes with the flow, she
doesn't get upset, she doesn'tstop her feet.
Speaker 2 (12:24):
She's just like microphone's not working.
Hell, she's real, right.
I mean, here's the thing youcannot pull off a tour like this
and try to be perfect, right?
There's a lot of lessons onthat for all of us that you can
be at the very top of your gameand have an incredible team that
are valued and appreciated andstuff's going to go wrong.
And you got a choice to panic,to get upset or roll with it.
And she rolled with the mostgrace that you could ever
(12:47):
imagine, and that's what you do.
Speaker 1 (12:49):
No, absolutely.
I keep saying this, but she hasreally raised the bar.
You know, you and I've talkedabout this before I like
concerts, I like going to them,but I don't I mean I'm going to
have this high expectation nowthe next artist I see, and it's
not going to be a big productionlike Taylor, but I was truly
entertained for the three and ahalf hours.
Speaker 2 (13:06):
I love Ed Sheeran and I actually saw Ed Sheeran in
the same summer that I sawTaylor Swift, right and like,
within like a month or two ofeach other, and what's so
interesting is how differentthey were, and my family spent
most of Ed Sheeran discussingthe difference between the two
experiences.
Interesting, it was superinteresting.
(13:27):
Right, like he's, he's a soloperformer, a big band and
dancers.
It is him on the stage talkingabout how he makes music and
very like it's still in an youknow same venue, right and but
such a different experience andlike having just like let people
be them best selves.
(13:48):
I think that, like, I just loveseeing musicians show up and be
their very best self in thatmoment.
Speaker 1 (13:55):
No, that's a good point.
Let me ask you this Was there amoment during the Heiress tour,
or at that concert specifically, that you talked about
afterwards?
Was there a part of the concert, the performance, where you're
like man, that was really,really cool.
I like that whole set.
Speaker 2 (14:15):
So I think the Speak Now ball gowns, I think that her
surprise song dresses and itjust being her being her right.
I think again clearly, like I'mgoing for like a lot of it is
the simple for me right.
But, yes, the wow factor of thebeginning and I've had this
conversation with a lot ofpeople there's something about
(14:38):
the drama of the entrance andthe launch of the show that is
just.
It's like breathtaking, like itreally does like make everybody
collectively just gasp.
Speaker 1 (14:51):
Yeah, and I noticed that she took out the Archer
because that was one of thesongs that she played at the
beginning and I love that song.
But I think for me the mostemotional part of it was
Cardigan and Willow.
The onstage with the orange,yeah, looked like glass balls,
yeah.
And you know, what I think isamazing is that they played in
(15:13):
the rain, all different types ofweather conditions, and nobody
dropped one of those balls atall.
I mean, they were just soprofessional.
Kudos to the dancers.
Speaker 2 (15:21):
So much like so much respect there, right, Because
you understand that that wouldhave slipped out of my hand in
five seconds.
Speaker 1 (15:27):
Oh yeah, I would have fell on my ass.
Speaker 2 (15:30):
There's no doubt about it.
I mean, like, for some, I likethat's a different issue, right,
these, I mean these dancers,and here's the thing she owns
the fact, like Taylor owns thefact that she's not a dancer at
heart.
Right, it's honestly like partof you know, like the video of
Shake it Off is just her dancingand being herself.
Her dancers are incredibledancers and they really do
(15:53):
support and work together in away where it's like everybody's
strengths are highlighted, andthey are.
They are fun and interactive,but so professional and what
they are able to pull off.
And those concerts that were inthe heavy, heavy downpours, I
just I mean I've watched videoafter video of them and I just I
can't even imagine Absolutely.
Speaker 1 (16:12):
And the real treat was seeing Florence Welch with
Taylor singing Florida and thedancers around her.
I mean, it was just so.
Speaker 2 (16:19):
I mean again, it's just it took my breath away.
Speaker 1 (16:22):
But Florence Welch, I mean she's just dynamic.
And then Sabrina Carpenter and,of course, gracie Abrams.
I've I've grown to like GracieAbrams and Sabrina Carpenter and
I think a lot of it was theexposure that they got with
Taylor.
Obviously, paramore bigfavorite and the Heim sisters
Wish I would have saw thembecause I love the Heim sisters.
Speaker 2 (16:41):
I've learned right to your point from their
participation in the tour andtheir collaborative work with
her for sure.
Speaker 1 (16:48):
Yeah, you know I'm a young at heart person.
I don't have kids, I have dogs,but I'm really like into the
younger artists.
We've talked about Chaperone onthe show but I really think the
women have.
Really, they just came outswinging this year and I think
the tour and all of the exposurewith the ERA's tour really
catapulted a lot of these womenthat are talented.
(17:09):
Right, They've got the extralift, I think.
Speaker 2 (17:12):
So there's something really special about successful
women supporting other womenright and there's something
about letting it not be an egoor a grasping for attention or
presence and reallyunderstanding that we are better
when we're supporting eachother.
This was the embodiment.
I've said.
(17:33):
There's no lesson that you canlearn in school, there's no
legislation you can pass,there's no big sweeping
initiative that can do as muchfor understanding what strong,
successful women can look like,can do for our world, for our
communities, as a business owner, and really understanding like
their own value.
(17:54):
Even with her quest it's notquite over yet of getting her
music back right, she's like.
She said, like look, this is my, this work is valuable, it is
my work and I'm going to take itback and did it in a very
strategic, smart way that hastaught generations of women and
girls like what's possible.
Speaker 1 (18:14):
No, absolutely.
And what I'm seeing with youngwomen in the workplace is
there's a camaraderie, and I'vedone well in my career.
It's my turn to elevate womenas they're coming up, and I
think there was no better way tosee it in person than these
artists supporting one another.
You go, girls.
You keep up the good work.
I'm going to be over herecheering you on.
(18:35):
I'm just really proud.
I'm really proud of these youngwomen and, to your point, very,
very assertive to take on thatendeavor of getting her music
back and rerecording it whileshe was on tour.
Speaker 2 (18:45):
Right, I mean right.
She didn't stop recordingbecause she was on tour.
She didn't stop working.
Tour was one part of I mean amajor part, right, but one part
of her business operation forclose to two years.
What is, if you could have hercollaborate with Sabrina Chapel
Dua, who else?
You want everybody in on it.
Speaker 1 (19:20):
Yeah, I want Ilana Del Rey.
I would love to see these women.
I don't know about you.
You have a daughter, right?
I love the female empowerment.
The divine feminine is aliveand well, and I think we saw it
this year.
Speaker 2 (19:33):
I love it.
You're like I want everybody onstage together.
Hell, yeah, I mean all of them.
Okay, now I want you to imaginethat at my dream location.
Speaker 1 (19:43):
Oh, I don't know Something about festivals, right
, but yeah, no, I mean, intimatevenues are really cool.
Let me ask you this Bathroombreaks three and a half hour
show.
Did you stay in your seat thewhole time or did you venture
out to get swag or food or go tothe bathroom?
Speaker 2 (19:59):
I know that's a crazy question, but I love where this
question is coming from.
Okay, I'm very strategic aboutswag.
When going to a concert I havea whole strategy of the
beginning of the concert andwhen we go and where we go.
We happened to luck out thatwhere our seats were, we walked
into a basically a swag likehall that wasn't crazy busy, so
(20:22):
we were able.
I stood in line and then, likethe girls, went and scoped out
if there was other, better swagother places, and we ended up
staying where I was.
So I'm a I'm a big believer inget the swag early and be done.
Yeah, I mean, I don't know aboutyou, but that sort of like
seems to work best.
I did have to use the restroomin three and a half hours, but I
think.
(20:42):
But I mean I did, okay, so youknow how I say I don't pay
attention to set lists.
Yeah, there was enough chatterabout like when to go to the
restroom that I tried to bereally smart about that.
I also had some friends whowere sitting in the section next
to us, so I did a combo go sayhello, use the restroom, get
(21:02):
back, be expeditious about this.
Speaker 1 (21:05):
We were lucky we were in a suite at the Arlington
Stadium.
That was cool.
The bathroom was probably 10feet away.
Speaker 2 (21:12):
That was cool.
Yeah, I mean, mine was not far,so again it was.
It was very simple, but I thinkthat there were, you know, you
kind of had to like look aroundand be like, okay, when am I
going to feel like I don't wantto miss something?
Speaker 1 (21:25):
Exactly, exactly.
Speaker 2 (21:26):
I don't want to miss something.
Speaker 1 (21:28):
When I was talking to Dr McClure earlier today, she
told me that they were in linefor three and a half hours at
the New Orleans venue.
I was texting her.
I said why don't you just getit online?
She's like I want theexperience, even though all the
stuff that you see at theconcert is online.
People wanted to stay in thatline because they're talking
about for swag.
Speaker 2 (21:47):
Yes, yep, it's a long time.
Speaker 1 (21:49):
Yeah, three, three and a half hours.
Speaker 2 (21:51):
Okay, but I do understand the experience of it.
Yep, yep, okay, can I talkabout?
Can I ask you a question?
I want to talk about thefriendship bracelet phenomenon.
Speaker 1 (22:01):
Yes, I was going to get to that.
I was going to get to that.
Okay, go ahead, go ahead.
Speaker 2 (22:05):
Tell me your thoughts on it.
Speaker 1 (22:07):
What I wanted to ask and I think this is an important
part of the conversation,talking about the atmosphere of
the concert and that it's unlikeany other and you're monetize
the friendship bracelets.
Speaker 2 (22:19):
That's right and at the end of the day, they might
be like the swag that's mostremembered, right, and it
(22:47):
started with a line and a lyric,led to a movement which led to
cities and venues reallycreating sets and all sorts of
things outside of the venueswith this friendship
bracelet-like theme.
This was not from a marketingcompany, this was not from
somebody planting a social mediastrategy.
That was really thought out inplace and it was magical.
It bonded a whole community.
What about you?
Speaker 1 (23:07):
What's your thought?
No, absolutely, deb, absolutely.
What I like about it is that itwasn't monetized, that it was
grassroots, and you have littlegirls making them, giving them
to Mama Swift.
It was just so grassroots andso genuine, and that's, I think,
what I take away from all of itis it was genuine, somebody
handmade it.
It wasn't commercialized, itwas just hey, I'm going to give
(23:28):
you this, let's trade bracelets.
It was cool.
Speaker 2 (23:30):
And also it allowed the experience of the concert to
start months in advance.
Yes, like, I have a picture ofmy daughter and our next door
neighbor sitting out by the firenight after night making
bracelets way in advance of theshow.
Right, and sometimes they talkabout our music, sometimes they
play the music, sometimes theywouldn't, sometimes they talk
(23:52):
about life, sometimes the momswould join, sometimes we
wouldn't, right, but it allowedthe experience of the concert to
have more life than one night.
And, to your point, like youknow, people wanted to trade
them with other people.
You know what we call let'scall them the important people
at the show.
Right, like Mama Swift, theyembraced it too.
(24:14):
It became like it was a greatequalizer.
It wasn't something like youhad to be in the specialty suite
to get this kind of swag or tohave access to this, like
everybody was in on it witheverybody.
Speaker 1 (24:25):
The horses toward the end or not toward the end, I
think off and on the security.
The horses had their own TaylorSwift bracelet around their
neck, which was cool.
Speaker 2 (24:34):
I mean, which is just amazing, right, and I think
that it's I don't know like.
I think that that's part ofactually the whole concert
experience is that while youwere there, you were in a safe,
joyous community where women andgirls could feel very safe
without watching their backs forhours on end, which is just not
(24:55):
something that we reallynecessarily always get to do,
and it was an environment madefor us A post from one of the
dancers T time 23.
Speaker 1 (25:07):
Nothing feels quite right on what to say or what to
post.
It's hard to find the wordsthat encapsulates this feeling I
have.
It feels as if we have just wonthe Olympics, but after
breaking through the finish line, a wave of emotions, exhaustion
or stillness comes, and I'm notquite sure what to do with it.
I auditioned for this job twoyears ago thinking I was signing
(25:27):
up for just another job, asimple tour.
I'm coming to the realizationin these past few days of on and
off, crying, laughing andsleeping, that this was much
more than a simple tour.
I don't know if I have theright words yet to say what
these past two years have meantfor me.
I may be processing thesefeelings for a while, but I do
know how much I love this familyof 26 and how blessed I am to
(25:49):
have danced, lived, workedalongside the most beautiful,
intelligent, inspiring, genuineand talented artists of our time
.
To the tour that changed mylife and many others.
Long live the Heiress Tour.
What do you think about that,deb?
Speaker 2 (26:02):
You know, my wish for people is that you have an
experience in your life, thatyou get a chance to work in
whatever field you're in anddoing whatever is your craft and
your calling to work withpeople that light you up and
support you and challenge andsurprise you.
Speaker 1 (26:20):
in exactly that it's interesting that you just said
that, because I'm thinkingpeople don't leave jobs.
They leave people and, as youheard in her post, I thought it
was just another tour and it wasmuch more.
I want to see that in theworkplace.
I want to see people beingelevated and people being in a
spot where they can beremembered and they could be
around other people to makegreat things happen.
Speaker 2 (26:45):
They cared about the fan experience.
They cared about it from momentone, all the way through the
very last moment of the verylast show.
There was no diminishedexperience, no matter wherever
you saw it right Like they cared, and that level of care is
something that we need to bereminded of.
Speaker 1 (27:06):
It's kind of a weird vibe that there's no more shows
and the people that I've talkedto that have been following this
tour.
They said it just kind of feelslike a light went out and she's
still around.
She's going to do amazingthings, but, like you said
earlier, with it being a safespace and a fun space.
We don't have that right nowand it's yeah.
Speaker 2 (27:24):
I think our world is calling, I think, two things.
One I think our world iscalling for the light and the
interesting and the calm rightand the creative, and so it's
unfortunately ending in a timewhere we're craving that right,
this second Not that we have notbeen in the past, but I think
more than maybe before, and atthe same time, I think it's
(27:47):
going to live on.
I think that we're going to betalking about it for a really
long time.
I think that the light, I thinkthe light and the magic and the
music are so magnificent.
I mean I can sit here andliterally we can talk about one
or two songs for the whole nightyou know the whole show today
and break down every the lyrics,the set, just even like moment
(28:07):
by moment, right, that just evenlike moment by moment, right,
yeah, and I can come back in sixmonths and I think we'll still
be doing it.
Speaker 1 (28:12):
Yeah, I think we should revisit it.
Where are we six months fromnow?
She drops some more music orshe's doing cool things in
Kansas City.
Deb, thank you for supportingthe show.
Thanks for coming last minute.
I mean, I just adore you forthat.
We bonded over Taylor Swift now.
How do you like that, you?
We bonded over Taylor Swift nowhow do?
Speaker 2 (28:29):
you like that.
You know what?
I'll tell you this.
She was at our children'shospital today.
I saw that she was there.
So you know what?
Yeah, you got to love somebodywho closed something ginormous
like this down and turned aroundand is already back in the
community, of course.
Okay, when do you think thefinal two albums are going to be
released?
You?
Speaker 1 (28:50):
know what With her?
She's a mastermind.
We could get it next week.
We could.
I don't know.
I don't know.
What do you think?
What are your thoughts?
Speaker 2 (28:56):
I don't know, like I go back and forth on which one's
going to be released first orwhether they'll be released
together.
I get the idea of debut beinglast as making it full circle,
but I do think that there'ssomething about claim your name
and then claim your reputation.
Oh yeah, so I don't know, I'mexcited Me too.
Speaker 1 (29:16):
Well, thank you very much for being on the show and
if you'd like to find ourpodcast, it's on platforms like
Apple, spotify and iHeart Radio.
So we hope you've enjoyed thisepisode reflecting back on
Taylor Swift's Heiress Tour and,who knows, we might put some
pictures up on the website.
Friendship bracelets otherexperiences for all of us to
(29:36):
continue to look at throughoutthe years.
So, thank you very much, deb,thank you listeners and
everybody.
Have a great holiday.
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