April 24, 2025 • 43 mins
Episode #132: Canva’s 2025 Redesign: The Top 5 Features That Streamline Your Content Creation Process
Spoiler alert: Canva didn’t just get a glow-up — it got a whole new brain.
In this episode of Tech Savvy 101: AI & Automation Made Simple, I’m giving you the full rundown of Canva’s 2025 redesign — and showing you the five smartest new features that’ll completely change the way you create content for your business.
From multi-format projects to Canva Sheets, Canva Code, and new image + video tools, this episode is packed with time-saving, frustration-busting updates you need to know about if you’re tired of juggling 10 platforms just to make your marketing look good.
Whether you’re creating a lead magnet, social carousel, launch plan, or digital product — Canva’s latest features will help you do it faster, better, and with way less tech overwhelm.
IN THIS EPISODE, I COVER:
➔ The 5 smartest new Canva features (and how to actually use them)
➔ Why multi-format projects are a game-changer for repurposing
➔ How Canva Sheets + Canva Code make your visuals interactive
➔ The one upgrade inside Canva Magic Studio that no one’s talking about (but you’ll love)
RESOURCES MENTIONED:
📌Grab my free quick-reference guide with step-by-step instructions for all of the features I’ve gone over in this episode → https://thesarahbaker.com/canva-redesign-guide
📌 Canva → https://www.canva.com/
📌 AI Evergreen Content Machine → https://thesarahbaker.com/ai-evergreen-content-machine-waitlist
⏱️ TIMESTAMPS:
00:30 – Canva's Major Update: A Game Changer
02:07 – Exploring Canva's Multi-Format Projects
08:43 – Collaborative Features in Canva
15:38 – Introducing Canva Sheets
24:45 – Canva Code: Interactive Elements Made Easy
33:41 – Advanced Image and Video Tools
39:08 – Combining Features for Business Solutions
42:11 – Conclusion and Additional Resources
📲 Send us a text! Let us know what AI + Automation Topics you want to learn about next!
LET'S CONNECT
📺 YouTube
📱 Instagram
🖥️ Website
💻 Facebook Group
SUBSCRIBE & REVIEW
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sarah Baker (00:01):
Hey there.
Welcome back to Tech Savvy 101: AI Automation Made Simple. (00:01):
undefined
I'm your host, Sarah Baker, yourtech savvy bestie, who's here to
help you simplify your business,embrace automation, and save
hours every week.
Have you ever stayed up untilmidnight trying to create all
the different graphics you needfor a launch?
Or maybe spent an entire Sundayafternoon just wrestling with
(00:24):
design tools instead of spendingtime with your family?
What if you could get all thattime back today?
I'm sharing something that couldbe a total game changer for your
business.
Canva just released theirbiggest update in 13 years, and
it is designed specifically tosolve those"I just don't have
(00:44):
enough hours in the day" momentsthat we all face as
entrepreneurs and businessowners.
I am not exaggerating when I saythat this could save you an
entire workday every week, timethat you could actually spend
growing your business instead ofstruggling with design tools, or
if you're outsourcing thesetasks right now, this could be
substantial money that you couldbe putting back in your pocket.
(01:07):
And the best part is that it'sall incredibly easy and
intuitive to use.
What's really exciting is thatthese new features that Canva
just launched are very easy andsimple to use, and that's
exactly what we're all abouthere on Tech Savvy 101.
So if you have been feelingoverwhelmed with juggling
(01:29):
multiple tools for your designwork, your presentations, your
spreadsheets, and your website,today's episode is gonna be a
lifesaver for you.
So pop in your AirPods and let'sdive into some of the new
features that they justlaunched.
By the end of this episode,you're gonna have a really clear
understanding of Canva's newinterface, how the multi-format
(01:50):
projects feature works, theirnew spreadsheets capabilities.
And yes, I promise you are gonnabe geeking out over spreadsheets
just like I am, and even how tocreate interactive elements
without any coding knowledge.
So let's dive in.
Let's start with the mostvisible change that you'll
(02:10):
notice immediately when you loginto Canva, the completely
redesigned interface when youlog into the home screen.
Now, I know you might bethinking,"great, I just figured
out where everything was and nowthey've moved it all." But trust
me, this redesign is actuallygonna make your life easier when
you're using Canva day to day.
So here's what's new.
(02:31):
When you open any design, yourmain canvas is still gonna
appear in the center as usual,but now directly below it,
you're gonna see a new bar thatcontains thumbnails of different
formats.
This is Canva's new multi-formatprojects feature, and it is an
absolute game changer forbusiness owners and content
(02:52):
creators.
You are going to love this.
For example, let's say you'recreating a promotion for your
spring sale.
Instead of making separateprojects for an Instagram post
and a Facebook banner and anemail header in your
presentation slides, you can nowhave all of these formats in a
(03:13):
single project.
Hello time saving! So when youupdate information in one place
like changing a date or a price,that change is now gonna flow
across all the formatsautomatically.
Are you as excited as I am?
(03:34):
I was practically jumping forjoy when I learned about this.
I can't tell you how much time Ihave wasted in the past updating
different formats when you makeone change in one place and then
you have to go change yourInstagram post and your
Instagram stories and yourFacebook and all the different
(03:56):
places.
It wastes so much time.
So this is going to save you aton of time, and here's how
you're gonna do this.
You are gonna open any existingCanva project.
You're gonna look for the plusicon in the new format bar below
your design, and then you'regonna select which additional
format you want.
(04:16):
Say you want an Instagram postor a presentation, and then
you're gonna watch as Canvaautomatically adapts your
content to fit this new format.
This is gonna work using whatCanva calls magic resize.
If you already have Canva Pro,you've already got this feature
and it's gonna intelligentlyadapt your design to different
(04:38):
dimensions without you having tomanually arrange everything.
So for busy entrepreneurs andmarketing teams, this feature
alone could save you hours everyweek.
On top of that, it's going toreduce the possibility of you
forgetting to update differentsizes.
(04:59):
So if you're changing the dateof a launch, it's gonna reduce
the possibility of youforgetting to update one
particular size and having amistake in your Facebook post
and leaving the old date.
Let me walk you through a realbusiness example.
Imagine you're a health coachand you're launching a 21 day
(05:20):
nutrition program.
Previously, you would've neededto create a sales page manner,
an Instagram post, Instagramstories, email headers, a
Facebook group cover, PDFworkbook covers.
These are all different, veryspecific sizes.
And that's six different Canvaprojects that you'd need to
(05:42):
create and manage and updateindividually.
If you change your program nameor you tweak your core messaging
or your subheader or the date,you have to remember to update
that in all six projects.
Now, with the new multi-formatprojects, you create your main
design once.
(06:03):
You add all six formats to yourproject, and then when you
update your program name or yourtagline in one place, it's gonna
update across the boardeverywhere.
So for a typical launch, thiscould save you three to four
hours of duplicate work.
And if you're doing maybe aquarterly promotion or launch,
(06:23):
that's easily 12 to 16 hourssaved annually on just this one
task of updating those graphics.
So for service-based businesseslike coaches or consultants or
agencies, this feature is gonnatransform how you manage client
work.
When a client wants to see a newlogo or brand elements across
different platforms, you canshow them variations in real
(06:46):
time during your call ratherthan scheduling another meeting.
This is not only gonna save youtime, but it's gonna enhance
that client experience and helpyou close deals faster.
So let me take it up one morenotch with another specific
example that might resonate withsome of you course creators or
membership site owners.
(07:07):
Let's say you're launching a newcohort for your signature
program.
You've got that early birdpricing ending soon, and you
wanna get the word out acrossall of your platforms.
Previously, you would createseparate designs for each
platform.
We're talking Instagramcarousels, Facebook posts, email
headers, and website banners.
When your social media managermaybe notices a typo in the date
(07:29):
or your early bird pricingchanges, you would need to
update each design individually.
Now with the multi-formatprojects, you set up your main
design with all the keyinformation.
Then you add the formats foreach platform you need, and when
any detailed changes, you updateit once and the change flows
through all your promotionalmaterials.
(07:52):
So for a typical launch withmultiple tiers of pricing and
deadline extensions, this willeasily save you five to seven
hours of revisions and checkingthat work.
So again, one more way to usethis in a really practical way
for course creators and smallbusiness owners is customer
(08:12):
testimonials.
When you get a really greatcustomer review, you can create
a testimonial graphic.
Create it once, and then addformats for your website, social
media posts, email, newsletters,all in one project.
This will ensure consistentmessaging and save you 20 to 30
minutes for each testimonial youpromote.
(08:34):
You can post that testimonialacross the board in multiple
places and not have to gothrough and reformat it over and
over and over again.
The second major update focuseson how teams work together in
Canva, which is perfect if youcollaborate with others on your
team, or even if you just have aVA who works with you
(08:56):
occasionally, and if you managecontent across different
formats.
Previously, collaborating inCanva meant sharing individual
designs or folders.
Now, the entire project with allof its formats becomes a unified
workspace.
Think of it as canva's answer toMicrosoft teams, but it's
actually intuitive to use.
(09:18):
Woo-hoo! Now, here's how to makethe most of this feature.
First, you're gonna share yourproject using the share button
at the top right.
Next, you're gonna add teammembers who can now see and edit
all formats of your project inreal time.
You're gonna have the ability tocomment and add feedback, and
that feedback is gonna appearconsistently across all versions
(09:41):
of your work.
And, changes are made in oneformat, and they can be applied
to others with a single click.
So, for example, if you'reworking on your quarterly
marketing campaign, your onepage brief, your presentation
slides, your social posts andprintable materials, they're
gonna all exist in the samespace.
(10:02):
No more having to click and editor have 15 tabs open so you can
see all your projects at thesame time.
When your product specificationsor your key messaging changes,
you update it once and it flowsthrough everything.
As Canva's co-founder, MelaniePerkins, explained this new
approach unifies creation andconsumption, as well as context
(10:25):
and communication.
It is especially valuable forbusinesses where team members
with different specialtiestraditionally work in different
tools.
So now everyone can truly get onthe same page.
This is really solving a problemthat a lot of people face.
How many hours have you spenthunting for files across your
(10:47):
Google Drive, your Dropbox andSlack?
Everything related to yourproject lives together in one
central location where you canactually find it when you need
it.
Let me share a specific scenarioshowing how this can transform
your business operations.
Imagine you run a small digitalmarketing agency with five team
(11:08):
members, and you serve 15clients.
For each client, you typicallymanage their social media
content calendar, their landingpages for campaigns, their email
marketing materials, their adsin various formats, and their
sales presentations.
So before this update in Canva,each team member would be
working in separate Canvaprojects, sending files back and
(11:31):
forth in Slack, struggling tokeep track of the latest
versions.
And when a client requested abrand color adjustment or
messaging update, your teamwould be wasting potentially
hours hunting down every designthat needed updating.
Now with the new collaborationfeature, you can create a
dedicated project space for eachclient containing all of their
(11:53):
materials.
When that client decides thattheir blue needs to be just a
smidge of a shade darker, yourdesigner can update the brand
palette once, all team memberscan instantly see that change,
and every design across allformats will instantly update.
(12:14):
Additionally, your accountmanager can show the client all
their updated materials in asingle meeting.
Do you see how quickly thatchange is going to impact your
team?
This level of integrationeliminates version control
issues and can reduce revisioncycles by easily 50 to 60%.
(12:39):
So for an agency that's billinga hundred to$150 per hour, this
could easily save you 500 to$750per client per month in billable
hours that is spent on redundanttasks.
Over a year with 15 clients,that adds up really quickly to
(13:00):
potentially 90 to$135,000 inrecovered productive time.
Let me share another specificexample that many course
creators or membership siteowners will relate to.
When you're preparing to launcha new course with multiple team
members, your copywriter islikely drafting sales page
(13:22):
content.
Your designer is creating coursethumbnails and graphics.
Your VA might be preparing emailsequences, and you might be
recording and organizing thevideos for your course.
Previously, all of theseelements would exist in separate
projects, making it really hardto maintain consistency or see
how everything fits togethercohesively.
(13:45):
Now with Canva's newcollaboration feature, every
team member can work within thesame multi-format project.
The copywriter can add thecourse description once, which
automatically flows into all themarketing materials.
The designer can update thecourse thumbnail in one place,
and it appears everywhere it'sneeded, and your VA can see the
(14:06):
latest messaging immediatelywithout having to slack message
everyone for an update.
You, as the course creator, canoversee the entire process from
one dashboard.
This integrated approach canreduce communication time easily
by three to five hours per weekfor a typical course launch
team, which translates toroughly 40 to 60 hours saved on
(14:29):
a standard eight to 12 weeklaunch period.
For solopreneurs, thiscollaboration feature means that
you can more effectively workwith freelancers or virtual
assistants, and instead ofsending endless emails or slack
messages with attachmentversions like logo final
underscore version three, underreally underscore final, you
(14:52):
maintain one central hub thateveryone works from.
This is gonna dramaticallyreduce miscommunications and
ensure brand consistency evenwhen you're delegating design
tasks.
So here's one last practicalapplication, which is event
planning.
Whether you're hosting aworkshop, a webinar, or an
(15:13):
in-person event, you are gonnaneed various materials, like
registration pages, social mediaannouncements, presentation
decks, handouts, andcertificates.
By keeping all of these in onecollaborative project, any
update to the event dates,speaker lineup, or agenda only
needs to be made once this isgonna save you easily two to
(15:33):
three hours of tedious updatingacross multiple files for every
event that you run.
Now let's talk about one of themost exciting additions, canvas
sheets.
Yes.
Canva now has spreadsheets, butthese aren't your typical Excel
nightmares that require a PhD tooperate.
Here is the game changingdifference.
(15:55):
Canva sheets let you use plainEnglish to create and organize
data.
If you wanna generate a list ofcoffee shops in your area with
their addresses and a littlecoffee cup emoji next to each
one.
Just type that exactly.
And Canva will create thespreadsheet for you.
(16:18):
No formulas, no coding, noYouTube tutorials just to figure
out how to alphabetizesomething.
So here's how to get startedusing Canva sheets today.
From the Canva dashboard, lookfor the sheets option in the
creation menu.
Click create a new sheet.
Or use one of their preexistingtemplates.
(16:39):
I love a good template.
Once the sheet is open, try theAsk Sheets feature.
This will let you type what youwant in plain language.
The most powerful features totry right away are magic
formulas.
This allows you to, instead oftrying to remember complex Excel
(17:03):
formulas, you can just type whatyou want to calculate.
For example, if you wannacalculate the average sales for
Q1 and the appropriate formulawill automatically be generated.
Another one is magic charts.
To visualize your data, you canselect the date range and click
magic charts, and Canva willsuggest appropriate
(17:26):
visualizations based on yourdata type.
And then the third one is magicInsights.
You can select the data andclick get insights for an
automatic summary of key trendsor statistics.
I absolutely love these forsmall business owners, it is so
huge because you can now importdata directly from tools like
(17:48):
HubSpot or Google Analytics.
It will help you to visualizeinformation without having to be
a data scientist or have adegree from MIT, and it will
help you to create content inbulk.
Imagine being able to translateall your social posts to another
language in one click.
I mean, this is a total gamechanger.
(18:11):
What makes this approach sorefreshing is how it puts
regular humans back in control.
You don't need a certificatejust to organize information in
rows and columns, and Canvafinally gets that.
Let me walk you through a couplereal world examples that could
save you thousands of dollars.
(18:31):
Imagine you own an e-commercestore selling handmade jewelry.
You wanna track inventory levelsacross 50 different products.
You wanna track monthly sales byproduct category.
You need to track profit marginson each item.
Marketing campaign performanceand seasonal trends.
(18:54):
Previously, you would eitherneed to struggle with complex
Excel spreadsheets, which wouldpotentially waste hours watching
tutorials, learning how to dothis or pay a professional,
easily$50 to$100 per hour to dothis.
Or subscribe to a specializedinventory software anywhere from
(19:18):
$30 to$100 per month in order tobe able to do all this with
canvas sheets, you can nowcreate this system yourself In
about an hour.
Here's how.
Step one, you're gonna start anew sheet and type"create a
jewelry inventory tracker withcolumns for product names, the
SKU number materials, cost tomake retail price, profit
(19:43):
margin, current stock andreorder point." Step two, you're
gonna import your existingproduct list.
Or if you're starting fresh,just type add 10 example jewelry
products with realistic data.
Step three, you're gonnacalculate products
automatically.
So you're gonna simply type"calculate the profit margin
(20:06):
percentage for all productsbased on cost and retail price."
The difference here is you don'thave to know how to do this.
You're just telling canva sheetswhat you want it to do.
You want it to calculate theprofit margin percentage for all
products based on cost andretail price, and it's gonna do
it automatically for you.
(20:26):
You don't have to type theformula in.
Step four.
You're gonna visualize salestrends, so you want it to select
your data and you're gonna say,"create a chart showing monthly
sales by product category forthe past 12 months." And step
(20:46):
five, you're gonna.
Wanna do your inventorymanagement.
So you're gonna type"highlightin red any products where
current stock is below thereorder point." again, you are
not having to put the formulasin, you are just telling the
sheet what you want it to do.
(21:09):
This is the real game changerhere.
So for a small business owner,this could reduce easily 10 to
15 hours of monthly spreadsheetwork down to like two to three
hours at a conservative value of$50 an hour for your time.
That's$400 to$600 saved monthly,or$4,800 to$7,200 saved
(21:35):
annually, and that is at$50 anhour for your time, which is a
very, very conservative hourlyrate.
So let me give you anotherpractical example, which is
content calendars.
As small business owners, we allbasically have a second
full-time job of being contentcreators.
We all need to plan our contentacross multiple platforms to
(21:59):
promote our businesses.
So here's how Canva Sheets cantransform this process.
First, create a new sheet andtype,"make a content calendar
with columns for publish date,topic, platform, content type,
status, and notes." Step two,add your planned content Step
(22:20):
three to organize by platformtype,"color code row by platform
Type" step four for trackingprogress type"add a status
dropdown with options forplanned, in progress, scheduled,
and published." Step five toplan your workflow, say,"show me
(22:47):
which days have the most contentscheduled." This approach is
gonna eliminate the need for areally complex content calendar
template that you might purchaseonline, say anywhere from$20 to
$50, or the time spent creatingyour own system.
In a matter of minutes, you'regonna have the ability to
(23:10):
visualize your content scheduleinstantly, and it's gonna help
prevent bottlenecks in yourcreation process, potentially
saving anywhere from three tofour hours weekly in content
planning and management.
I.
Here's another practicalapplication, client management
for service-based businesses.
Whether you're a coach, aconsultant, or a freelancer, you
(23:33):
can create a client trackingsystem by simply asking for a
client management system withclient name, project type, start
date, project status, paymentstatus, and notes, or calculate
how many days each project hasbeen active, or"show me which
clients have unpaid invoices orcreate a chart showing my
(23:55):
revenue by month." Because allyou have to do is type in what
you want with plain English.
The potential for these sheetsare almost limitless.
There's also the accuracyfactor.
With magic formulas, you areless likely to make formula
(24:19):
errors that could lead to costlyinventory mistakes or pricing
issues.
For small business accounting,these spreadsheets can help you
quickly generate profit and lossstatements or prepare
information for tax seasonwithout having to pay for
expensive accounting software.
Canva sheets are going to be anabsolute game changer for small
(24:44):
business owners.
The next feature honestlysurprised me the most, and it is
Canva Code.
Now, I know you might bestarting to sweat a little just
at the word code, but stick withme because this is honestly
about removing coding from yourlife, not adding it.
(25:04):
Canva code lets you createinteractive elements by simply
describing what you want again,in plain English, just like
canva sheets, it's part of whatCanva is calling their Magic
Studio.
So think of it as CommandCentral for all of their AI
tools.
Here are some of the specificways that you can use this
(25:26):
feature.
Right off the bat, you can useit for your business websites.
You can access Magic Studio fromyour Canva dashboard.
Type in a prompt like"create astore locator map showing our
three locations in Dallas."Canva will generate the
interactive map in one to twominutes, and then you can use
(25:46):
the add to design button toincorporate it onto your
business website.
When you publish your Canvawebsite, your interactive map
will be fully functional.
If you are an educator, youcould create interactive quizzes
by typing prompts like"make ageography quiz with 10 questions
about European capitals." Youcould customize this generated
(26:08):
quiz by changing colors andfonts and images.
You could then share the linkwith students or even embed it
in your learning materials.
How cool is that?
That you could create a quiz bysimply telling Canva to create a
quiz about European capitals, nocoding involved.
(26:29):
Super simple, plain English.
Now, if you're a small business,you could create a calculator
for your customers.
Think about that.
If you wanna create a calculatorfor your customers that
calculates things like a loancost or shipping costs, and you
want to put that on yourwebsite, all you have to do is
(26:51):
tell Canva,"create a calculatorthat estimates shipping costs,"
and it will do that for you.
You don't have to do the backend creating the calculator.
You could generate interactiveproduct selectors that helps
customers find the right productthat suits them best, or even
(27:14):
build a simple datavisualization tool that updates
automatically.
And Canva does all the heavylifting.
So let me give you a realexample from Canva's demo.
Someone typed"build me a mathquiz to practice multiplication
with lots of dinosaurs." Howspecific.
(27:36):
And Canva created a fullyfunctional dinosaur themed math
quiz.
No coding required.
And what makes this practical ishow it removes the traditional
barriers of hiring developers orlearning how to code.
You can create functional,interactive elements and have
(27:56):
them working on your website inminutes rather than days.
Let me walk you through aconcrete example that shows the
business impact of this.
Imagine you're a financialadvisor who wants to add a
retirement calculator to yourwebsite.
Your options typically would beto either hire a web developer
(28:16):
to create a custom calculator.
This could be anywhere from$1000to$3,000.
Or subscribe to a specializedcalculator widget service, which
could be$20 to$50 per month, oruse kind of a generic free
calculator that doesn't reallymatch your branding.
Now with Canva Code, you cancreate this yourself in under 30
(28:39):
minutes.
Here are the steps that you'regonna take.
One, you're gonna open MagicStudio and you're gonna type
"create a retirement calculatorthat asks for current age,
desired retirement age, currentsavings, monthly contribution,"
whatever else you want to ask.
It is so personalized that youcan ask all of the questions
(29:02):
that you want to make thissuper, super specialized.
Step two, when Canva generatesthe calculator, you can
customize the colors and thefonts to match your brand.
If you have your brand kit setup in Canva, then you can just
use your brand kit.
Step three, you're gonna addexplanatory text around the
(29:22):
calculator.
You can say,"use this calculatorto see if you're on track for
the retirement you want," orwhatever else matches your brand
voice.
And step four, you're gonnapublish it directly to your
Canva website, or you can exportthe code to add it to your
existing website.
So if you're not using Canva foryour website, that's fine.
(29:42):
You just grab the code and putit into your own website.
So this tool not only saves youthousands in development cost,
but it also provides immediatevalue to your website visitors
and positions you as a techsavvy advisor in your field.
This interactive elementtypically increases engagement
time on your site by 40% to 60%,and can boost lead generation by
(30:06):
giving visitors a reason toenter their information.
So let's look at an example forcoaches and course creators.
Imagine you wanna create anassessment quiz for your website
that helps potential clientsdetermine if they're ready for
your coaching program.
Here's how you would do it.
(30:27):
Step one.
In Magic Studio, you would typecreate a five question quiz that
helps people determine ifthey're ready to start a
business.
Include questions about time,availability, financial
resources, skills, and supportsystems.
Step two, you would customizethe quiz in your brand colors
and fonts.
Step three, you would add logicthat provides different
(30:48):
recommendations based on thequiz scores.
And step four, you would embedthis on your website's landing
page.
This type of interactive quiztypically costs anywhere from
$1200 to$2,500 or more if custombuilt by a developer, or it
requires a$30 to$50 or moremonthly subscription to a
(31:10):
specialized quiz software.
With Canva code, you can createand update it yourself without
ongoing costs.
I can speak to this personally.
I had a custom quiz built forme.
I paid$2,000 for it, and I wasusing Interact, which I was
paying I think$600 a year for ahigher level of interact.
(31:31):
I'm not even using that quizanymore.
I recently canceled Interact,but all in, I would say I spent
over$3,000 for that quiz,including the software.
It was a great lead magnet forme at the time, but I am really
looking forward to diving intothis feature of Canva.
(31:56):
Here's another valuableapplication product selectors
for e-commerce businesses.
If you're selling multipleproducts that serve different
needs, you could create a guidedshopping experience.
I.
So, for example, you couldprompt Canva code to create a
product recommendation tool thatasks customers about their needs
(32:20):
and then suggests the rightproduct for them.
Or even if you offer multiplecourses, you could help
potential customers to decidewhich course or offering of
yours is the best option forthem.
You could add specific productcategories and decision points
(32:40):
based on your inventory, includeimages and links to product
pages, and embed this on yourproduct category pages.
This kind of interactiveshopping assistant typically
would cost anywhere from$2000 to$5,000 when it's custom
developed, but you could createit yourself in about an hour.
(33:00):
E-commerce studies show thatguided shopping experiences can
increase conversion rates byanywhere from 15% to 30%,
potentially adding thousands ofdollars in additional revenue.
So the real power here is thatthese interactive elements can
be created and updated by youdirectly without having to go
(33:21):
back to the expensive developer,or keeping a developer on
retainer or using complicatedsoftware.
So when market conditions changeor when you wanna adjust your
lead generation strategy, youcan modify your interactive
tools in minutes rather thandays or weeks.
(33:41):
The last feature that I want totalk about is the major time
saving image and video tools.
For photo editing, I want you tothink about these features.
First, background remover.
If you haven't been using this,you need to jump on this right
away.
You can access backgroundremover from the effects panel
(34:04):
when editing any image.
This is perfect for productphotos, team headshots, or even
creating layered designs.
You can use background removerto get really clean results
without the usual jagged edgesor missed sections.
If you've ever wondered howpeople are able to isolate maybe
a headshot of someone for thatmore professional image,
(34:28):
background remover is the toolthat they use to do that.
The next tool to consider andstart using right away is magic
expand.
This is one of my very favoriteAI tools of Canva's.
It is a tool that allows you toextend or reshape images to fit
(34:53):
a specific shape or design need.
It actually allows you to fixawkward framing or save a zoomed
in images, or even turn avertical shot into a horizontal
one.
Consider using magic expand whenyou need to change an image's
aspect ratio, but you don'twanna crop the image.
(35:17):
It is especially useful foradapting a square social media
image into a wide banner image,like for a Facebook image.
The next feature is Magic Grab.
It is in the same edit imagemenu, and it's gonna allow you
to select and move objectswithin a photo.
It is really useful forrepositioning products or
(35:40):
creating composite images.
Next up, check out the AutoAdjust feature.
It is a one click enhancementfor lighting, contrast, and
color.
It's gonna allow you to save somuch time.
No more fiddling with sliders,trying to get the perfect
balance.
Now moving on to video.
(36:01):
There is an AI voiceover featurethat you are going to want to
play around with when editing avideo.
Look for a voice in the sidepanel.
It's going to allow you to doprofessional narration in a
matter of seconds.
This is perfect for productdemonstrations or when you're
doing like an explainer video.
(36:23):
My other favorite feature is thekaraoke style captions.
You will find this in the textpanel when you're editing
videos.
This allows you to automaticallygenerate animated captions.
You can choose from styles likeReveal, or Highlight or Snake,
and this is perfect for socialmedia videos where many viewers
watch without sound.
(36:45):
What I appreciate about thesetools is how they're integrated
directly into the workflow.
Rather than switching betweenmultiple specialized apps, you
can complete your entire projectwithin Canva's ecosystems, so
you don't have to start aproject in Canva and then pop
over into another app likeCapCut or captions.
So it is so easy to justcomplete your entire project in
(37:09):
one app.
I love using Canva's mobile app.
It is really easy to complete myproject either on my computer or
on my phone.
Imagine you are a product-basedbusiness selling maybe handmade
candles online, and you takephotos of your products with
your smartphone against a whitewall, but the result maybe looks
(37:31):
a little amateur compared toyour competitor's professional
product photo shoots.
With Canva's background removerand magic grab.
You can upload your simplesmartphone photos.
Remove the background using thebackground remover with one
click.
Select the candle using themagic grab feature and place it
against a lifestyle background.
(37:53):
Then you can add text and anoverlay and your logo, and
within a matter of minutes youhave professional looking
images.
This process takes about fiveminutes per image compared to 30
to 45 minutes in Photoshop, orpaying$15 to$30 per image for
professional editing.
(38:14):
For a typical product line of 20candles that you would update
seasonally, so four times peryear.
This could save you 33 to 53hours annually, or$1200 to$2,400
in outsourcing costs.
The real business impact ofthese tools isn't just cost
savings.
It's the ability to maintainconsistent professional branding
(38:37):
across all customer touchpointswithout needing specialized
skills or outsourcing.
The consistency builds trustwith your audience and can
significantly impact conversionrates.
Studies show that consistentbrand presentation across
platforms can increase revenueby 10% to 20%, which for a
(38:58):
business doing a hundredthousand dollars in annual
revenue, could mean anadditional$10,000 to$20,000
simply from more professionallooking visuals.
Now that we've covered eachfeature individually, let's talk
about how these elements worktogether to transform your
entire content creationworkflow.
I wanna show you how thesefeatures can be combined to
(39:19):
solve real business challenges.
Challenge number one is creatinga cohesive launch campaign for
course creators, coaches, andproduct sellers.
Launches require dozens ofcoordinated assets.
Here's how the new Canva canstreamline this process.
One, you start with your coresales page design in
multi-format projects.
(39:40):
Two, you add those formats foremails, social media, ads, and
videos.
Next, you add those Canva sheetsto create your launch timeline
and your content schedule.
Then you're gonna use thoseinteractive elements with Canva
code for lead generation quizzesor calculators.
And finally, you're gonna editall your product imagery with
(40:02):
those advanced image tools wejust talked about.
The entire launch can be managedin one connected ecosystem.
This is gonna save you hours andhours every week compared to
juggling multiple tools andplatforms.
Challenge number two is clientdeliverables for service
providers.
(40:23):
For agencies, freelancers, orconsultants.
Delivering client workefficiently is crucial.
Here's a streamlined approach.
You are gonna create amulti-format project for every
client brand.
Next, you're gonna collaboratewith clients directly in the
project with real time feedback.
You're gonna use client sheetsto track project milestones and
(40:46):
deliverables.
You can create interactiveelements for your client's
website, and you're gonnaprepare all the client's social
media and marketing materialswith the image editing tools.
This integrated workflow canreduce project delivery time by
up to 30% to 40% compared totraditional processes involving
(41:08):
multiple tools, meetings uponmeetings, slack messages upon
Slack messages, and revisioncycles that never end.
Challenge number three is themembership content creation.
For membership site owners,creating consistent, engaging
content is essential, but verytime consuming.
(41:28):
So here's how you're gonnastreamline it.
One, you're going to use thatmulti-format project to create
templates for all of yourmembership content.
Two, you're gonna track yourmember engagement and content
performance with Canva Sheets.
Next, you're gonna useinteractive worksheets and
assessments with Canva Code.
(41:48):
You're also going to use videocontent with AI voiceovers and
captions.
And finally, you're gonna usevisual consistency across all of
your member materials.
This approach can save you fiveto 10 hours, or more, per week
in content production whileenhancing the member experience
through more professional andinteractive materials.
(42:11):
And there you have it, the topfive new features in Canva that
you should be utilizing in yourbusiness starting today.
To summarize what we've covered,we've looked at the specific
value that these new Canvafeatures can bring to your
business.
We've talked about multi-formatprojects, improved
collaboration, Canva sheets,Canva code, and advanced image
(42:33):
and video tools.
The real value that these toolsbring isn't just about cost
reduction.
It's about empowering smallbusinesses to maintain
consistent professional brandingacross all customer touchpoints.
Studies show that consistentbrand presentation across
platforms can increase revenueby 10% to 20%.
(42:55):
Before I wrap up this episode, Iwanna mention that I've created
a free quick reference guidewith step-by-step instructions
for all of the features I'vegone over in this episode.
I know I hit you with a ton ofinformation.
You can download it at the linkin the show notes.
If you found this informationhelpful, please consider sharing
this episode with a businessbestie who might also benefit.
(43:17):
And for more in-depth trainingon using AI tools in your
business, check out my AIEvergreen Content Machine
course.
The link is in the show notes.
Thank you so much for tuninginto today's episode of Tech
Savvy 101.
I'll see you really soon.
Hey there.
Welcome back to Tech Savvy 101: AI Automation Made Simple. (00:01):
undefined
I'm your host, Sarah Baker, yourtech savvy bestie, who's here to
help you simplify your business,embrace automation, and save
hours every week.
Have you ever stayed up untilmidnight trying to create all
the different graphics you needfor a launch?
Or maybe spent an entire Sundayafternoon just wrestling with
(00:24):
design tools instead of spendingtime with your family?
What if you could get all thattime back today?
I'm sharing something that couldbe a total game changer for your
business.
Canva just released theirbiggest update in 13 years, and
it is designed specifically tosolve those"I just don't have
(00:44):
enough hours in the day" momentsthat we all face as
entrepreneurs and businessowners.
I am not exaggerating when I saythat this could save you an
entire workday every week, timethat you could actually spend
growing your business instead ofstruggling with design tools, or
if you're outsourcing thesetasks right now, this could be
substantial money that you couldbe putting back in your pocket.
(01:07):
And the best part is that it'sall incredibly easy and
intuitive to use.
What's really exciting is thatthese new features that Canva
just launched are very easy andsimple to use, and that's
exactly what we're all abouthere on Tech Savvy 101.
So if you have been feelingoverwhelmed with juggling
(01:29):
multiple tools for your designwork, your presentations, your
spreadsheets, and your website,today's episode is gonna be a
lifesaver for you.
So pop in your AirPods and let'sdive into some of the new
features that they justlaunched.
By the end of this episode,you're gonna have a really clear
understanding of Canva's newinterface, how the multi-format
(01:50):
projects feature works, theirnew spreadsheets capabilities.
And yes, I promise you are gonnabe geeking out over spreadsheets
just like I am, and even how tocreate interactive elements
without any coding knowledge.
So let's dive in.
Let's start with the mostvisible change that you'll
(02:10):
notice immediately when you loginto Canva, the completely
redesigned interface when youlog into the home screen.
Now, I know you might bethinking,"great, I just figured
out where everything was and nowthey've moved it all." But trust
me, this redesign is actuallygonna make your life easier when
you're using Canva day to day.
So here's what's new.
(02:31):
When you open any design, yourmain canvas is still gonna
appear in the center as usual,but now directly below it,
you're gonna see a new bar thatcontains thumbnails of different
formats.
This is Canva's new multi-formatprojects feature, and it is an
absolute game changer forbusiness owners and content
(02:52):
creators.
You are going to love this.
For example, let's say you'recreating a promotion for your
spring sale.
Instead of making separateprojects for an Instagram post
and a Facebook banner and anemail header in your
presentation slides, you can nowhave all of these formats in a
(03:13):
single project.
Hello time saving! So when youupdate information in one place
like changing a date or a price,that change is now gonna flow
across all the formatsautomatically.
Are you as excited as I am?
(03:34):
I was practically jumping forjoy when I learned about this.
I can't tell you how much time Ihave wasted in the past updating
different formats when you makeone change in one place and then
you have to go change yourInstagram post and your
Instagram stories and yourFacebook and all the different
(03:56):
places.
It wastes so much time.
So this is going to save you aton of time, and here's how
you're gonna do this.
You are gonna open any existingCanva project.
You're gonna look for the plusicon in the new format bar below
your design, and then you'regonna select which additional
format you want.
(04:16):
Say you want an Instagram postor a presentation, and then
you're gonna watch as Canvaautomatically adapts your
content to fit this new format.
This is gonna work using whatCanva calls magic resize.
If you already have Canva Pro,you've already got this feature
and it's gonna intelligentlyadapt your design to different
(04:38):
dimensions without you having tomanually arrange everything.
So for busy entrepreneurs andmarketing teams, this feature
alone could save you hours everyweek.
On top of that, it's going toreduce the possibility of you
forgetting to update differentsizes.
(04:59):
So if you're changing the dateof a launch, it's gonna reduce
the possibility of youforgetting to update one
particular size and having amistake in your Facebook post
and leaving the old date.
Let me walk you through a realbusiness example.
Imagine you're a health coachand you're launching a 21 day
(05:20):
nutrition program.
Previously, you would've neededto create a sales page manner,
an Instagram post, Instagramstories, email headers, a
Facebook group cover, PDFworkbook covers.
These are all different, veryspecific sizes.
And that's six different Canvaprojects that you'd need to
(05:42):
create and manage and updateindividually.
If you change your program nameor you tweak your core messaging
or your subheader or the date,you have to remember to update
that in all six projects.
Now, with the new multi-formatprojects, you create your main
design once.
(06:03):
You add all six formats to yourproject, and then when you
update your program name or yourtagline in one place, it's gonna
update across the boardeverywhere.
So for a typical launch, thiscould save you three to four
hours of duplicate work.
And if you're doing maybe aquarterly promotion or launch,
(06:23):
that's easily 12 to 16 hourssaved annually on just this one
task of updating those graphics.
So for service-based businesseslike coaches or consultants or
agencies, this feature is gonnatransform how you manage client
work.
When a client wants to see a newlogo or brand elements across
different platforms, you canshow them variations in real
(06:46):
time during your call ratherthan scheduling another meeting.
This is not only gonna save youtime, but it's gonna enhance
that client experience and helpyou close deals faster.
So let me take it up one morenotch with another specific
example that might resonate withsome of you course creators or
membership site owners.
(07:07):
Let's say you're launching a newcohort for your signature
program.
You've got that early birdpricing ending soon, and you
wanna get the word out acrossall of your platforms.
Previously, you would createseparate designs for each
platform.
We're talking Instagramcarousels, Facebook posts, email
headers, and website banners.
When your social media managermaybe notices a typo in the date
(07:29):
or your early bird pricingchanges, you would need to
update each design individually.
Now with the multi-formatprojects, you set up your main
design with all the keyinformation.
Then you add the formats foreach platform you need, and when
any detailed changes, you updateit once and the change flows
through all your promotionalmaterials.
(07:52):
So for a typical launch withmultiple tiers of pricing and
deadline extensions, this willeasily save you five to seven
hours of revisions and checkingthat work.
So again, one more way to usethis in a really practical way
for course creators and smallbusiness owners is customer
(08:12):
testimonials.
When you get a really greatcustomer review, you can create
a testimonial graphic.
Create it once, and then addformats for your website, social
media posts, email, newsletters,all in one project.
This will ensure consistentmessaging and save you 20 to 30
minutes for each testimonial youpromote.
(08:34):
You can post that testimonialacross the board in multiple
places and not have to gothrough and reformat it over and
over and over again.
The second major update focuseson how teams work together in
Canva, which is perfect if youcollaborate with others on your
team, or even if you just have aVA who works with you
(08:56):
occasionally, and if you managecontent across different
formats.
Previously, collaborating inCanva meant sharing individual
designs or folders.
Now, the entire project with allof its formats becomes a unified
workspace.
Think of it as canva's answer toMicrosoft teams, but it's
actually intuitive to use.
(09:18):
Woo-hoo! Now, here's how to makethe most of this feature.
First, you're gonna share yourproject using the share button
at the top right.
Next, you're gonna add teammembers who can now see and edit
all formats of your project inreal time.
You're gonna have the ability tocomment and add feedback, and
that feedback is gonna appearconsistently across all versions
(09:41):
of your work.
And, changes are made in oneformat, and they can be applied
to others with a single click.
So, for example, if you'reworking on your quarterly
marketing campaign, your onepage brief, your presentation
slides, your social posts andprintable materials, they're
gonna all exist in the samespace.
(10:02):
No more having to click and editor have 15 tabs open so you can
see all your projects at thesame time.
When your product specificationsor your key messaging changes,
you update it once and it flowsthrough everything.
As Canva's co-founder, MelaniePerkins, explained this new
approach unifies creation andconsumption, as well as context
(10:25):
and communication.
It is especially valuable forbusinesses where team members
with different specialtiestraditionally work in different
tools.
So now everyone can truly get onthe same page.
This is really solving a problemthat a lot of people face.
How many hours have you spenthunting for files across your
(10:47):
Google Drive, your Dropbox andSlack?
Everything related to yourproject lives together in one
central location where you canactually find it when you need
it.
Let me share a specific scenarioshowing how this can transform
your business operations.
Imagine you run a small digitalmarketing agency with five team
(11:08):
members, and you serve 15clients.
For each client, you typicallymanage their social media
content calendar, their landingpages for campaigns, their email
marketing materials, their adsin various formats, and their
sales presentations.
So before this update in Canva,each team member would be
working in separate Canvaprojects, sending files back and
(11:31):
forth in Slack, struggling tokeep track of the latest
versions.
And when a client requested abrand color adjustment or
messaging update, your teamwould be wasting potentially
hours hunting down every designthat needed updating.
Now with the new collaborationfeature, you can create a
dedicated project space for eachclient containing all of their
(11:53):
materials.
When that client decides thattheir blue needs to be just a
smidge of a shade darker, yourdesigner can update the brand
palette once, all team memberscan instantly see that change,
and every design across allformats will instantly update.
(12:14):
Additionally, your accountmanager can show the client all
their updated materials in asingle meeting.
Do you see how quickly thatchange is going to impact your
team?
This level of integrationeliminates version control
issues and can reduce revisioncycles by easily 50 to 60%.
(12:39):
So for an agency that's billinga hundred to$150 per hour, this
could easily save you 500 to$750per client per month in billable
hours that is spent on redundanttasks.
Over a year with 15 clients,that adds up really quickly to
(13:00):
potentially 90 to$135,000 inrecovered productive time.
Let me share another specificexample that many course
creators or membership siteowners will relate to.
When you're preparing to launcha new course with multiple team
members, your copywriter islikely drafting sales page
(13:22):
content.
Your designer is creating coursethumbnails and graphics.
Your VA might be preparing emailsequences, and you might be
recording and organizing thevideos for your course.
Previously, all of theseelements would exist in separate
projects, making it really hardto maintain consistency or see
how everything fits togethercohesively.
(13:45):
Now with Canva's newcollaboration feature, every
team member can work within thesame multi-format project.
The copywriter can add thecourse description once, which
automatically flows into all themarketing materials.
The designer can update thecourse thumbnail in one place,
and it appears everywhere it'sneeded, and your VA can see the
(14:06):
latest messaging immediatelywithout having to slack message
everyone for an update.
You, as the course creator, canoversee the entire process from
one dashboard.
This integrated approach canreduce communication time easily
by three to five hours per weekfor a typical course launch
team, which translates toroughly 40 to 60 hours saved on
(14:29):
a standard eight to 12 weeklaunch period.
For solopreneurs, thiscollaboration feature means that
you can more effectively workwith freelancers or virtual
assistants, and instead ofsending endless emails or slack
messages with attachmentversions like logo final
underscore version three, underreally underscore final, you
(14:52):
maintain one central hub thateveryone works from.
This is gonna dramaticallyreduce miscommunications and
ensure brand consistency evenwhen you're delegating design
tasks.
So here's one last practicalapplication, which is event
planning.
Whether you're hosting aworkshop, a webinar, or an
(15:13):
in-person event, you are gonnaneed various materials, like
registration pages, social mediaannouncements, presentation
decks, handouts, andcertificates.
By keeping all of these in onecollaborative project, any
update to the event dates,speaker lineup, or agenda only
needs to be made once this isgonna save you easily two to
(15:33):
three hours of tedious updatingacross multiple files for every
event that you run.
Now let's talk about one of themost exciting additions, canvas
sheets.
Yes.
Canva now has spreadsheets, butthese aren't your typical Excel
nightmares that require a PhD tooperate.
Here is the game changingdifference.
(15:55):
Canva sheets let you use plainEnglish to create and organize
data.
If you wanna generate a list ofcoffee shops in your area with
their addresses and a littlecoffee cup emoji next to each
one.
Just type that exactly.
And Canva will create thespreadsheet for you.
(16:18):
No formulas, no coding, noYouTube tutorials just to figure
out how to alphabetizesomething.
So here's how to get startedusing Canva sheets today.
From the Canva dashboard, lookfor the sheets option in the
creation menu.
Click create a new sheet.
Or use one of their preexistingtemplates.
(16:39):
I love a good template.
Once the sheet is open, try theAsk Sheets feature.
This will let you type what youwant in plain language.
The most powerful features totry right away are magic
formulas.
This allows you to, instead oftrying to remember complex Excel
(17:03):
formulas, you can just type whatyou want to calculate.
For example, if you wannacalculate the average sales for
Q1 and the appropriate formulawill automatically be generated.
Another one is magic charts.
To visualize your data, you canselect the date range and click
magic charts, and Canva willsuggest appropriate
(17:26):
visualizations based on yourdata type.
And then the third one is magicInsights.
You can select the data andclick get insights for an
automatic summary of key trendsor statistics.
I absolutely love these forsmall business owners, it is so
huge because you can now importdata directly from tools like
(17:48):
HubSpot or Google Analytics.
It will help you to visualizeinformation without having to be
a data scientist or have adegree from MIT, and it will
help you to create content inbulk.
Imagine being able to translateall your social posts to another
language in one click.
I mean, this is a total gamechanger.
(18:11):
What makes this approach sorefreshing is how it puts
regular humans back in control.
You don't need a certificatejust to organize information in
rows and columns, and Canvafinally gets that.
Let me walk you through a couplereal world examples that could
save you thousands of dollars.
(18:31):
Imagine you own an e-commercestore selling handmade jewelry.
You wanna track inventory levelsacross 50 different products.
You wanna track monthly sales byproduct category.
You need to track profit marginson each item.
Marketing campaign performanceand seasonal trends.
(18:54):
Previously, you would eitherneed to struggle with complex
Excel spreadsheets, which wouldpotentially waste hours watching
tutorials, learning how to dothis or pay a professional,
easily$50 to$100 per hour to dothis.
Or subscribe to a specializedinventory software anywhere from
(19:18):
$30 to$100 per month in order tobe able to do all this with
canvas sheets, you can nowcreate this system yourself In
about an hour.
Here's how.
Step one, you're gonna start anew sheet and type"create a
jewelry inventory tracker withcolumns for product names, the
SKU number materials, cost tomake retail price, profit
(19:43):
margin, current stock andreorder point." Step two, you're
gonna import your existingproduct list.
Or if you're starting fresh,just type add 10 example jewelry
products with realistic data.
Step three, you're gonnacalculate products
automatically.
So you're gonna simply type"calculate the profit margin
(20:06):
percentage for all productsbased on cost and retail price."
The difference here is you don'thave to know how to do this.
You're just telling canva sheetswhat you want it to do.
You want it to calculate theprofit margin percentage for all
products based on cost andretail price, and it's gonna do
it automatically for you.
(20:26):
You don't have to type theformula in.
Step four.
You're gonna visualize salestrends, so you want it to select
your data and you're gonna say,"create a chart showing monthly
sales by product category forthe past 12 months." And step
(20:46):
five, you're gonna.
Wanna do your inventorymanagement.
So you're gonna type"highlightin red any products where
current stock is below thereorder point." again, you are
not having to put the formulasin, you are just telling the
sheet what you want it to do.
(21:09):
This is the real game changerhere.
So for a small business owner,this could reduce easily 10 to
15 hours of monthly spreadsheetwork down to like two to three
hours at a conservative value of$50 an hour for your time.
That's$400 to$600 saved monthly,or$4,800 to$7,200 saved
(21:35):
annually, and that is at$50 anhour for your time, which is a
very, very conservative hourlyrate.
So let me give you anotherpractical example, which is
content calendars.
As small business owners, we allbasically have a second
full-time job of being contentcreators.
We all need to plan our contentacross multiple platforms to
(21:59):
promote our businesses.
So here's how Canva Sheets cantransform this process.
First, create a new sheet andtype,"make a content calendar
with columns for publish date,topic, platform, content type,
status, and notes." Step two,add your planned content Step
(22:20):
three to organize by platformtype,"color code row by platform
Type" step four for trackingprogress type"add a status
dropdown with options forplanned, in progress, scheduled,
and published." Step five toplan your workflow, say,"show me
(22:47):
which days have the most contentscheduled." This approach is
gonna eliminate the need for areally complex content calendar
template that you might purchaseonline, say anywhere from$20 to
$50, or the time spent creatingyour own system.
In a matter of minutes, you'regonna have the ability to
(23:10):
visualize your content scheduleinstantly, and it's gonna help
prevent bottlenecks in yourcreation process, potentially
saving anywhere from three tofour hours weekly in content
planning and management.
I.
Here's another practicalapplication, client management
for service-based businesses.
Whether you're a coach, aconsultant, or a freelancer, you
(23:33):
can create a client trackingsystem by simply asking for a
client management system withclient name, project type, start
date, project status, paymentstatus, and notes, or calculate
how many days each project hasbeen active, or"show me which
clients have unpaid invoices orcreate a chart showing my
(23:55):
revenue by month." Because allyou have to do is type in what
you want with plain English.
The potential for these sheetsare almost limitless.
There's also the accuracyfactor.
With magic formulas, you areless likely to make formula
(24:19):
errors that could lead to costlyinventory mistakes or pricing
issues.
For small business accounting,these spreadsheets can help you
quickly generate profit and lossstatements or prepare
information for tax seasonwithout having to pay for
expensive accounting software.
Canva sheets are going to be anabsolute game changer for small
(24:44):
business owners.
The next feature honestlysurprised me the most, and it is
Canva Code.
Now, I know you might bestarting to sweat a little just
at the word code, but stick withme because this is honestly
about removing coding from yourlife, not adding it.
(25:04):
Canva code lets you createinteractive elements by simply
describing what you want again,in plain English, just like
canva sheets, it's part of whatCanva is calling their Magic
Studio.
So think of it as CommandCentral for all of their AI
tools.
Here are some of the specificways that you can use this
(25:26):
feature.
Right off the bat, you can useit for your business websites.
You can access Magic Studio fromyour Canva dashboard.
Type in a prompt like"create astore locator map showing our
three locations in Dallas."Canva will generate the
interactive map in one to twominutes, and then you can use
(25:46):
the add to design button toincorporate it onto your
business website.
When you publish your Canvawebsite, your interactive map
will be fully functional.
If you are an educator, youcould create interactive quizzes
by typing prompts like"make ageography quiz with 10 questions
about European capitals." Youcould customize this generated
(26:08):
quiz by changing colors andfonts and images.
You could then share the linkwith students or even embed it
in your learning materials.
How cool is that?
That you could create a quiz bysimply telling Canva to create a
quiz about European capitals, nocoding involved.
(26:29):
Super simple, plain English.
Now, if you're a small business,you could create a calculator
for your customers.
Think about that.
If you wanna create a calculatorfor your customers that
calculates things like a loancost or shipping costs, and you
want to put that on yourwebsite, all you have to do is
(26:51):
tell Canva,"create a calculatorthat estimates shipping costs,"
and it will do that for you.
You don't have to do the backend creating the calculator.
You could generate interactiveproduct selectors that helps
customers find the right productthat suits them best, or even
(27:14):
build a simple datavisualization tool that updates
automatically.
And Canva does all the heavylifting.
So let me give you a realexample from Canva's demo.
Someone typed"build me a mathquiz to practice multiplication
with lots of dinosaurs." Howspecific.
(27:36):
And Canva created a fullyfunctional dinosaur themed math
quiz.
No coding required.
And what makes this practical ishow it removes the traditional
barriers of hiring developers orlearning how to code.
You can create functional,interactive elements and have
(27:56):
them working on your website inminutes rather than days.
Let me walk you through aconcrete example that shows the
business impact of this.
Imagine you're a financialadvisor who wants to add a
retirement calculator to yourwebsite.
Your options typically would beto either hire a web developer
(28:16):
to create a custom calculator.
This could be anywhere from$1000to$3,000.
Or subscribe to a specializedcalculator widget service, which
could be$20 to$50 per month, oruse kind of a generic free
calculator that doesn't reallymatch your branding.
Now with Canva Code, you cancreate this yourself in under 30
(28:39):
minutes.
Here are the steps that you'regonna take.
One, you're gonna open MagicStudio and you're gonna type
"create a retirement calculatorthat asks for current age,
desired retirement age, currentsavings, monthly contribution,"
whatever else you want to ask.
It is so personalized that youcan ask all of the questions
(29:02):
that you want to make thissuper, super specialized.
Step two, when Canva generatesthe calculator, you can
customize the colors and thefonts to match your brand.
If you have your brand kit setup in Canva, then you can just
use your brand kit.
Step three, you're gonna addexplanatory text around the
(29:22):
calculator.
You can say,"use this calculatorto see if you're on track for
the retirement you want," orwhatever else matches your brand
voice.
And step four, you're gonnapublish it directly to your
Canva website, or you can exportthe code to add it to your
existing website.
So if you're not using Canva foryour website, that's fine.
(29:42):
You just grab the code and putit into your own website.
So this tool not only saves youthousands in development cost,
but it also provides immediatevalue to your website visitors
and positions you as a techsavvy advisor in your field.
This interactive elementtypically increases engagement
time on your site by 40% to 60%,and can boost lead generation by
(30:06):
giving visitors a reason toenter their information.
So let's look at an example forcoaches and course creators.
Imagine you wanna create anassessment quiz for your website
that helps potential clientsdetermine if they're ready for
your coaching program.
Here's how you would do it.
(30:27):
Step one.
In Magic Studio, you would typecreate a five question quiz that
helps people determine ifthey're ready to start a
business.
Include questions about time,availability, financial
resources, skills, and supportsystems.
Step two, you would customizethe quiz in your brand colors
and fonts.
Step three, you would add logicthat provides different
(30:48):
recommendations based on thequiz scores.
And step four, you would embedthis on your website's landing
page.
This type of interactive quiztypically costs anywhere from
$1200 to$2,500 or more if custombuilt by a developer, or it
requires a$30 to$50 or moremonthly subscription to a
(31:10):
specialized quiz software.
With Canva code, you can createand update it yourself without
ongoing costs.
I can speak to this personally.
I had a custom quiz built forme.
I paid$2,000 for it, and I wasusing Interact, which I was
paying I think$600 a year for ahigher level of interact.
(31:31):
I'm not even using that quizanymore.
I recently canceled Interact,but all in, I would say I spent
over$3,000 for that quiz,including the software.
It was a great lead magnet forme at the time, but I am really
looking forward to diving intothis feature of Canva.
(31:56):
Here's another valuableapplication product selectors
for e-commerce businesses.
If you're selling multipleproducts that serve different
needs, you could create a guidedshopping experience.
I.
So, for example, you couldprompt Canva code to create a
product recommendation tool thatasks customers about their needs
(32:20):
and then suggests the rightproduct for them.
Or even if you offer multiplecourses, you could help
potential customers to decidewhich course or offering of
yours is the best option forthem.
You could add specific productcategories and decision points
(32:40):
based on your inventory, includeimages and links to product
pages, and embed this on yourproduct category pages.
This kind of interactiveshopping assistant typically
would cost anywhere from$2000 to$5,000 when it's custom
developed, but you could createit yourself in about an hour.
(33:00):
E-commerce studies show thatguided shopping experiences can
increase conversion rates byanywhere from 15% to 30%,
potentially adding thousands ofdollars in additional revenue.
So the real power here is thatthese interactive elements can
be created and updated by youdirectly without having to go
(33:21):
back to the expensive developer,or keeping a developer on
retainer or using complicatedsoftware.
So when market conditions changeor when you wanna adjust your
lead generation strategy, youcan modify your interactive
tools in minutes rather thandays or weeks.
(33:41):
The last feature that I want totalk about is the major time
saving image and video tools.
For photo editing, I want you tothink about these features.
First, background remover.
If you haven't been using this,you need to jump on this right
away.
You can access backgroundremover from the effects panel
(34:04):
when editing any image.
This is perfect for productphotos, team headshots, or even
creating layered designs.
You can use background removerto get really clean results
without the usual jagged edgesor missed sections.
If you've ever wondered howpeople are able to isolate maybe
a headshot of someone for thatmore professional image,
(34:28):
background remover is the toolthat they use to do that.
The next tool to consider andstart using right away is magic
expand.
This is one of my very favoriteAI tools of Canva's.
It is a tool that allows you toextend or reshape images to fit
(34:53):
a specific shape or design need.
It actually allows you to fixawkward framing or save a zoomed
in images, or even turn avertical shot into a horizontal
one.
Consider using magic expand whenyou need to change an image's
aspect ratio, but you don'twanna crop the image.
(35:17):
It is especially useful foradapting a square social media
image into a wide banner image,like for a Facebook image.
The next feature is Magic Grab.
It is in the same edit imagemenu, and it's gonna allow you
to select and move objectswithin a photo.
It is really useful forrepositioning products or
(35:40):
creating composite images.
Next up, check out the AutoAdjust feature.
It is a one click enhancementfor lighting, contrast, and
color.
It's gonna allow you to save somuch time.
No more fiddling with sliders,trying to get the perfect
balance.
Now moving on to video.
(36:01):
There is an AI voiceover featurethat you are going to want to
play around with when editing avideo.
Look for a voice in the sidepanel.
It's going to allow you to doprofessional narration in a
matter of seconds.
This is perfect for productdemonstrations or when you're
doing like an explainer video.
(36:23):
My other favorite feature is thekaraoke style captions.
You will find this in the textpanel when you're editing
videos.
This allows you to automaticallygenerate animated captions.
You can choose from styles likeReveal, or Highlight or Snake,
and this is perfect for socialmedia videos where many viewers
watch without sound.
(36:45):
What I appreciate about thesetools is how they're integrated
directly into the workflow.
Rather than switching betweenmultiple specialized apps, you
can complete your entire projectwithin Canva's ecosystems, so
you don't have to start aproject in Canva and then pop
over into another app likeCapCut or captions.
So it is so easy to justcomplete your entire project in
(37:09):
one app.
I love using Canva's mobile app.
It is really easy to complete myproject either on my computer or
on my phone.
Imagine you are a product-basedbusiness selling maybe handmade
candles online, and you takephotos of your products with
your smartphone against a whitewall, but the result maybe looks
(37:31):
a little amateur compared toyour competitor's professional
product photo shoots.
With Canva's background removerand magic grab.
You can upload your simplesmartphone photos.
Remove the background using thebackground remover with one
click.
Select the candle using themagic grab feature and place it
against a lifestyle background.
(37:53):
Then you can add text and anoverlay and your logo, and
within a matter of minutes youhave professional looking
images.
This process takes about fiveminutes per image compared to 30
to 45 minutes in Photoshop, orpaying$15 to$30 per image for
professional editing.
(38:14):
For a typical product line of 20candles that you would update
seasonally, so four times peryear.
This could save you 33 to 53hours annually, or$1200 to$2,400
in outsourcing costs.
The real business impact ofthese tools isn't just cost
savings.
It's the ability to maintainconsistent professional branding
(38:37):
across all customer touchpointswithout needing specialized
skills or outsourcing.
The consistency builds trustwith your audience and can
significantly impact conversionrates.
Studies show that consistentbrand presentation across
platforms can increase revenueby 10% to 20%, which for a
(38:58):
business doing a hundredthousand dollars in annual
revenue, could mean anadditional$10,000 to$20,000
simply from more professionallooking visuals.
Now that we've covered eachfeature individually, let's talk
about how these elements worktogether to transform your
entire content creationworkflow.
I wanna show you how thesefeatures can be combined to
(39:19):
solve real business challenges.
Challenge number one is creatinga cohesive launch campaign for
course creators, coaches, andproduct sellers.
Launches require dozens ofcoordinated assets.
Here's how the new Canva canstreamline this process.
One, you start with your coresales page design in
multi-format projects.
(39:40):
Two, you add those formats foremails, social media, ads, and
videos.
Next, you add those Canva sheetsto create your launch timeline
and your content schedule.
Then you're gonna use thoseinteractive elements with Canva
code for lead generation quizzesor calculators.
And finally, you're gonna editall your product imagery with
(40:02):
those advanced image tools wejust talked about.
The entire launch can be managedin one connected ecosystem.
This is gonna save you hours andhours every week compared to
juggling multiple tools andplatforms.
Challenge number two is clientdeliverables for service
providers.
(40:23):
For agencies, freelancers, orconsultants.
Delivering client workefficiently is crucial.
Here's a streamlined approach.
You are gonna create amulti-format project for every
client brand.
Next, you're gonna collaboratewith clients directly in the
project with real time feedback.
You're gonna use client sheetsto track project milestones and
(40:46):
deliverables.
You can create interactiveelements for your client's
website, and you're gonnaprepare all the client's social
media and marketing materialswith the image editing tools.
This integrated workflow canreduce project delivery time by
up to 30% to 40% compared totraditional processes involving
(41:08):
multiple tools, meetings uponmeetings, slack messages upon
Slack messages, and revisioncycles that never end.
Challenge number three is themembership content creation.
For membership site owners,creating consistent, engaging
content is essential, but verytime consuming.
(41:28):
So here's how you're gonnastreamline it.
One, you're going to use thatmulti-format project to create
templates for all of yourmembership content.
Two, you're gonna track yourmember engagement and content
performance with Canva Sheets.
Next, you're gonna useinteractive worksheets and
assessments with Canva Code.
(41:48):
You're also going to use videocontent with AI voiceovers and
captions.
And finally, you're gonna usevisual consistency across all of
your member materials.
This approach can save you fiveto 10 hours, or more, per week
in content production whileenhancing the member experience
through more professional andinteractive materials.
(42:11):
And there you have it, the topfive new features in Canva that
you should be utilizing in yourbusiness starting today.
To summarize what we've covered,we've looked at the specific
value that these new Canvafeatures can bring to your
business.
We've talked about multi-formatprojects, improved
collaboration, Canva sheets,Canva code, and advanced image
(42:33):
and video tools.
The real value that these toolsbring isn't just about cost
reduction.
It's about empowering smallbusinesses to maintain
consistent professional brandingacross all customer touchpoints.
Studies show that consistentbrand presentation across
platforms can increase revenueby 10% to 20%.
(42:55):
Before I wrap up this episode, Iwanna mention that I've created
a free quick reference guidewith step-by-step instructions
for all of the features I'vegone over in this episode.
I know I hit you with a ton ofinformation.
You can download it at the linkin the show notes.
If you found this informationhelpful, please consider sharing
this episode with a businessbestie who might also benefit.
(43:17):
And for more in-depth trainingon using AI tools in your
business, check out my AIEvergreen Content Machine
course.
The link is in the show notes.
Thank you so much for tuninginto today's episode of Tech
Savvy 101.
I'll see you really soon.
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