February 27, 2025 • 21 mins
Episode #120: Custom GPTs 101: How AI Assistants Can Save You Hours Every Week
What if you could create your own AI assistant, designed specifically for your business?
A Custom GPT is like having a virtual team member that understands your brand voice, automates repetitive tasks, and helps you scale without burnout.
In this episode of Tech Savvy 101, we’re diving into Custom GPTs: what they are, how they work, and how you can create one (even if you’re not tech-savvy).
I’ll break down real-world examples of entrepreneurs using them to automate content creation, streamline workflows, and save hours every week.
By the end of this episode, you’ll know exactly how to build, train, and use a Custom GPT to make your business run smoother—without spending all your time stuck in the weeds.
IN THIS EPISODE, I DISCUSS:
➔ What a Custom GPT is and how it works.
➔ How AI assistants can automate content creation, emails, customer support, and more.
➔ A step-by-step guide to building your own Custom GPT (no coding required!).
➔ Real-world examples of entrepreneurs using AI to save time and streamline their businesses.
➔ The future of AI-powered automation—and how to stay ahead.
RESOURCES MENTIONED:
📌 Want me to Build You a Custom GPT? Sign Up Here
📌 AI Evergreen Content Machine Course: Learn How to Scale Your Content Creation with AI
📌 Explore Custom GPTs in GPT Store
🎧 Listen to my Private Podcast – AI Content Lab: Evergreen Strategies That Scale
⏱️ TIMESTAMPS:
02:35 – What Are Custom GPTs?
04:12 – Key Features of Custom GPTs
05:47 – Real-World Applications of Custom GPTs
11:36 – Building Your Own Custom GPT
13:42 – The Future of AI Assistants
19:42 – Action Steps and Conclusion
📲 Send us a text! Let us know what AI + Automation Topics you want to learn about next!
LET'S CONNECT
📺 YouTube
📱 Instagram
🖥️ Website
💻 Facebook Group
SUBSCRIBE & REVIEW
Loved this episode? Please leave a review! If today’s episode got you excited about simplifying your systems and embracing AI, be sure to hit subscribe so you don’t miss future episodes!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sarah Baker (00:48):
All right, real talk.
How much time do you waste everyweek on repetitive, time sucking
tasks?
We're talking writing emails,drafting social media captions,
summarizing meetings, or juststaring at a blinking cursor
trying to figure out what theheck to write in an email.
(01:10):
What if I told you there's an AIassistant that can handle all of
that for you and do it in yourexact brand Sounds magical,
right?
And it kind of is.
It's called a custom GPT.
If you've ever wished you had apersonal assistant to take some
of the busy work off of yourplate, you're in for a real
(01:31):
treat because that's exactlywhat custom GPTs can do.
And in this episode, we'rebreaking down what custom GPTs
are, why they matter, and howthey can save you hours every
single week.
I'm going to show you real lifeexamples of how entrepreneurs
are using these AI assistants tostreamline content creation,
(01:52):
automate repetitive tasks, andscale their businesses faster
than ever.
You're also going to get a stepby step guide to building your
own custom GPTs.
And don't worry, you don't needto be tech savvy to do it.
And because people are gettingwildly creative with these AI
tools.
We'll talk about some of themost unexpected and hilarious
(02:13):
ways that they're being used.
Think writing Pinterest pindescriptions, generating
marketing copy, and even comingup with last minute elf on the
shelf ideas.
By the end of this episode,you'll know exactly how to start
using custom GPTs in your ownbusiness to save time, money,
and mental energy.
Let's get started.
(02:35):
All right.
Let's break this down withoutthe tech jargon overload.
A custom GPT stands for acustomizable generative pre
trained transformer.
But don't worry aboutremembering that mouthful,
because you won't ever need itunless you're a trivia buff.
Basically, a custom GPT is apersonalized AI assistant, a
(02:56):
regular version of ChatGPT, thatis trained and fine tuned to do
exactly what you need, how youneed it.
Think of it like the differencebetween buying an off the rack
outfit versus getting somethingtailor made to fit you
perfectly.
So, how does it work?
Instead of using a one size fitsall AI, custom GPTs are tweaked
(03:20):
and tailored to perform highlyspecific tasks better than the
general chatGPT model.
So instead of using a superlengthy prompt, you're basically
pre training your custom GPT onthe back end.
And then you can return to thatbot over and over because it
(03:41):
remembers everything you'vetaught it, allowing you to get
highly customized and highlyspecific content without needing
to retrain or re prompt it everytime.
Whether you need help writing,researching, automating customer
support, or even generatingmarketing copy that sounds
exactly like you, a custom GPTcan learn your brand's voice,
(04:05):
style, and workflow preferences,making it a serious, time
saving, powerhouse.
So what makes custom GPTs sopowerful?
Unlike the standard chatGPT,which is kind of a"jack of all
trades," custom GPTs specializein a very specific area of your
(04:25):
business.
They learn from custominstructions.
They use specialized data, ifyou provide it to them, and they
can even be integrated into yourexisting systems and workflows.
So let's talk about some oftheir standout features.
First is obviouslyspecialization.
They are built for specificindustries or tasks like
(04:47):
coaching, content creation,email marketing, customer
service, legal research, or evenmedical guidance.
Basically, if there's arepetitive task that you do
often, there is a GPT that canhelp you with it.
The next standout feature isEnhanced Accuracy.
Since they are fine tuned withcustom data and instructions,
(05:08):
they provide more relevant andhigh quality responses.
Less fluff, more precision.
Next is the brand voicematching.
Instead of sounding like ageneric AI bot, a custom GPT can
be trained to sound exactly likeyou and your business.
Whether that's fun and quirky,or professional and polished, or
(05:30):
anything in between.
Next is scalability andautomation.
They can be integrated into yourexisting tools, like email or
your CRM and customer supportplatforms to handle things
automatically, saving you aserious amount of time every
week.
Custom GPTs aren't just a coolconcept, they are already game
(05:52):
changers across multipleindustries.
Here's a few examples of howthey're already being used.
Customer support bots.
Businesses are using custom GPTsto answer FAQs, troubleshoot
issues, and respond to inquiriesfrom their customers 24/7.
This is reducing wait times andhelping keep customers happy.
(06:15):
They're also being used ascontent creation and marketing
tools.
Writers, marketers, and businessowners are using them to draft
blog posts, newsletters,captions for social media, and
even write full fledged websitecopy in seconds.
And yes, it can be trained tosound just like you.
They're also being used aseducation and online learning
(06:37):
tools.
Schools and course creators areusing them to generate lesson
plans, quizzes, and study guidesthat align with specific
curriculum requirements.
I spoke about this in a previousepisode, but I have a friend who
teaches PreK and she came to mewhen we were out to dinner over
queso and margaritas and wasasking me all about chatGPT.
(06:59):
And in a matter of minutes, Ihad shown her how you could use
chatGPT to plan out a month ofcontent about polar bears and
antarctica.
And it would be very, verysimple to write a custom GPT,
provide it with the content thatshe wanted in her lesson plans,
and allow that custom GPT tobuild out nearly all of her
(07:21):
lesson plans.
I know she spends nearly eighthours on the weekends.
working on her lesson plans, andshe could claim that time back
with just a simple GPT.
They're also being used inhealthcare and wellness.
While AI isn't replacing doctorsanytime soon, don't panic, and
it also shouldn't be used formedical advice, some medical
(07:44):
professionals are using customGPTs to streamline their patient
education materials and also tohelp with medical documentation.
Finally, they're also being usedfor data and research
assistance.
Researchers, analysts, andconsultants are using them to
summarize reports, poll keyinsights, and even draft
presentations, which is savinghours of manual work.
(08:05):
So why does this matter to you?
Well, let's be real.
Your time is your most valuableasset.
Whether you're a solopreneur, acourse creator, a coach, or a
small business owner, youprobably wear a hundred hats at
once.
I get it.
I do too.
A custom GPT could automate allthe repetitive tasks that you do
(08:26):
every day, every week withinyour business.
This allows you to focus ongrowth in your business, let
your creativity out, andactually enjoy your business.
It also allows you to work less,freeing up your time to spend it
with the people in your life whomatter the most.
(08:47):
So the bottom line here, customGPTs give you less busy work and
allow your time to have the mostimpact where it matters.
And the best part is, you reallydon't need to be tech savvy to
use them.
You can create your own customGPT In seriously minutes with
simple step by stepinstructions.
(09:07):
Let's get into how you can startusing custom GPTs in your
business right now.
Here's where AI assistantsshine.
If you want to generate a monthsworth of Instagram captions in
your brand voice, all with aspecific CTA or Manychat keyword
pointing to one of your offers?
Done.
If you need SEO friendlyPinterest pin descriptions?
(09:28):
Done.
If you are looking to createYouTube video scripts based on
your latest blog posts?
Done.
If you want to write a highconverting lead magnet in half
the time?
Done.
And here's my favorite part,custom GPTs are not just for
business.
I even built a just for fun,buddy the elf AI assistant
around the holidays to generateelf on the shelf ideas for my
(09:51):
kids.
Because listen, AI is here tomake life easier, whether that's
in your marketing, your dailyworkflow, or just making sure
you don't run out of ideas forhiding that dang elf.
There are also a ton of amazingGPTs available in the GPT store
on ChatGPT that have nothing todo with business.
(10:13):
They don't all have to bebusiness related.
There are GPTs that can help youwith your creative writing.
You can input your writingsample and the Creative writing
coach GPT can give you feedback.
There are GPTs that can help youwith book creation, web
research, and idea generationfor creating your own book.
(10:36):
There are GPTs that can help youwith SEO research.
There are GPTs that can help youwith trending TikTok hashtag
tool finder.
There are GPTs that canSimpsonize you.
Literally that's all that onedoes, turns you into a Simpsons
character.
There are GPTs for Gen Z fourmeme helping you understand the
(10:56):
lingo and latest memes of Gen Z.
There are GPTs for game time.
I can quickly explain boardgames or card games to players
at any skill level.
Great.
If you don't know how to play agame, go to that GPT and let it
explain how to play a game toyou.
There are tons of GPTs relatedto cooking.
There's a few that give yourecipes based on the foods you
(11:17):
love and ingredients you have,or create a healthier lifestyle
with your personalized mealplan.
There's one that helps youdecide where to dine.
If you and your family can neveragree on a restaurant, you can
use this GPT to help you decidewithout a fight.
So there are truly GPTs forevery purpose, not just business
related.
Now that you see how powerfulthese AI assistants are, let's
(11:39):
break down how to actually buildone for yourself.
And before you panic, no, you donot need to know how to code.
The whole process is designed tobe simple, user friendly, and
completely customizable.
The first step is to decide whatyou want your AI assistant to
do.
First things first, what task doyou need help with?
(12:02):
Ask yourself these questions.
Where do I spend the most timedoing repetitive tasks?
What content do I create overand over again that could be
automated?
And where am I wasting time onbusy work that an AI assistant
could handle it for me?
Next, you're going to open theGPT Builder.
This is inside of ChatGPT.
(12:23):
And if you have a ChatGPT Plusaccount, which is only$20 a
month, you can access OpenAI'sGPT Builder.
From there, it's going to walkyou through naming your AI
assistant, describing itspurpose, choosing a writing
style and tone, and adding theinstructions.
Step#3 is to train it to soundlike you.
This is the secret sauce.
(12:44):
You can teach your custom GPT tosound exactly like you.
You could upload samples of yourwriting, or tell it to use a
casual fun tone, or whateverfits your brand.
Also, you need to give it clearinstructions, such as write
short, engaging Instagramcaptions in my brand voice.
The last step is to start usingit daily.
(13:06):
The more you use it, the better.
Start small.
If you want to have it write acaption or summarize a blog post
and then build from there, youcan always go back in and edit
your instructions.
These steps are really justskimming the surface of how to
build a custom GPT.
But if you're interested inlearning the true ins and outs
and getting step by stepguidance, This is something that
(13:28):
I do cover inside my AIevergreen content machine
course.
I also offer custom GPT buildingas a done for you service.
I'll drop the link to both thecourse and my custom GPT
building signup in the shownotes.
All right.
Let's talk about where all ofthis is headed, because trust
me, we are just scratching thesurface of what's possible with
(13:49):
AI assistance.
Right now we're using customGPTs for things like writing
content, automating workflows,and streamlining business tasks.
But what happens as AI continuesto evolve?
The opportunities are freakingmind blowing.
AI assistants are about to getsmarter and more personalized.
(14:13):
Custom GPTs are alreadyincredible, but OpenAI, which is
the company that makes chatGPT,is working on making them even
more context aware and hyperpersonalized.
Imagine an AI assistant thatremembers your brand voice so
well that it can draft socialmedia captions exactly as you
(14:36):
would say them, that knows yourcontent pillars and suggests
topics before you even have tothink about them, or that adapts
to your audience's preferences,so your messaging gets better
and better over time, just likea human assistant would.
In the near future, you won'tjust be using AI to write a blog
post, You'll have an AIassistant that understands your
(14:59):
entire business strategy andhelps execute it automatically.
The GPT builder revenue programis also coming up.
This is basically how peoplewill make money with AI
Assistants.
One of the biggest game changersis that open AI is rolling out a
revenue sharing program for GPTbuilders.
(15:20):
That means if you create areally valuable custom GPT, you
can monetize it by making itpublicly available in the GPT
store.
For example, if you build an SEOoptimized blog post generator,
business owners could pay to useyour custom GPT.
If you create a real estatelisting description writer,
realtors could subscribe to it.
(15:42):
If you develop a custom leadmagnet creator, digital
marketers could rely on it andpay you to use it.
Right now, OpenAI hasn't sharedthe full details on payouts and
earnings, but they've confirmedthat this program is coming, and
let's be real, this could openup an entirely new stream of
passive income for people whoget in early.
(16:03):
We're also already seeingcompanies use AI to handle
customer service, marketing,lead generation, and sales, but
in the next few years, customGPTs will be as common as having
a website.
Big companies are alreadyjumping on this.
Enterprises are buildinginternal custom GPTs to train
their employees, automate theirHR processes, and even assist in
(16:25):
product development.
Marketing teams are using AIassistants to generate their
sales copy, analyze theircustomer feedback, and optimize
their campaigns.
Service based businesses areautomating client interactions
with personalized AI poweredchatbots.
And if you're a solopreneur or asmall business owner, this is a
(16:46):
Game changer! AI assistants letyou compete with bigger brands
by automating the stuff thatwould normally take an entire
team.
AI is going to seamlesslyintegrate with the tools you
already use.
Right now, using a custom GPTmeans going into ChatGPT and
(17:06):
giving it instructions.
But in the very near future, AIassistants will be built
directly into the platforms youuse every day, if they're not
already.
Imagine having a custom GPTinside your project management
tool that automaticallyorganizes your tasks and writes
out your SOPs.
Or an AI assistant inside youremail inbox that drafts
(17:30):
responses, summarizes longthreads, and flags high priority
messages.
Or a custom GPT connected toyour CRM that writes
personalized follow ups forleads and customers.
This is not just speculation.
OpenAI is already working onallowing custom GPTs to connect
with third party apps and APIs.
(17:51):
This means that your AIassistant won't just generate
content, it will take action inyour business.
With AI evolving this quickly,there's also going to be a major
focus on ethics, privacy, anddata security.
OpenAI has already stated thatconversations with custom GPTs
(18:12):
are not used to improve models,meaning that your private data
stays private.
But as AI assistants become moreembedded in businesses, we're
going to see stronger privacymeasures to protect sensitive
information.
We're going to see moretransparency about how AI makes
decisions so that businesses cantrust the output.
(18:35):
And we're also going to see ashift in how businesses use and
regulate AI to ensure it's beingused ethically.
So the bottom line here is thatAI isn't going anywhere.
It's only going to get smarter,become more powerful, and also
become more integrated into ourdaily lives.
The businesses that start usingAI now are going to be light
(18:59):
years ahead of the competitionin the next few years.
Let's be real, AI isn'treplacing human creativity.
It's not here to take away jobsor make businesses feel robotic.
It's here to make your lifeeasier.
So instead of seeing AI as somefuturistic tool that's too
advanced for your business, Iwant you to reframe your
(19:22):
mindset.
AI is your sidekick, yourassistant, and your major time
saver.
It's what allows you to spendless time stressing over the
mundane, repetitive, boringtasks in your business and more
time doing what you actuallylove and spending time with the
people you love.
So here are your action stepsfrom this episode.
(19:45):
One, head over to the chatGPTGPT store, and test out a custom
GPT today.
If you have GPT plus the paidversion, go into the GPT builder
and start playing around withit.
Think about where you spend themost time on your repetitive
tasks.
What could you automate?
(20:06):
Stay ahead of the game.
AI assistants are the future.
And the sooner you start usingthem, the more time and sanity
you'll save.
And if you want to see a customGPT in action, check out the
link in the show notes to tryone today.
If this episode helped you,share it with a friend who needs
to learn about AI assistants.
(20:29):
And that's a wrap.
Today we explored everything youneed to know about custom GPTs.
What they are, how they work,and why they are the ultimate AI
assistants that can save youhours of time.
The key takeaway from thisepisode?
AI is not here to replace you.
It's here to support you.
(20:49):
streamline your workflow andhelp you scale without the
burnout.
When you start using AIassistance strategically, you'll
spend less time on repetitivetasks and more time focusing on
what actually moves the needlein your business.
And if you're ready to startexperimenting with custom GPTs,
check out the show notes forlinks to some of my favorites.
(21:11):
I'll see you really soon.
All right, real talk.
How much time do you waste everyweek on repetitive, time sucking
tasks?
We're talking writing emails,drafting social media captions,
summarizing meetings, or juststaring at a blinking cursor
trying to figure out what theheck to write in an email.
(01:10):
What if I told you there's an AIassistant that can handle all of
that for you and do it in yourexact brand Sounds magical,
right?
And it kind of is.
It's called a custom GPT.
If you've ever wished you had apersonal assistant to take some
of the busy work off of yourplate, you're in for a real
(01:31):
treat because that's exactlywhat custom GPTs can do.
And in this episode, we'rebreaking down what custom GPTs
are, why they matter, and howthey can save you hours every
single week.
I'm going to show you real lifeexamples of how entrepreneurs
are using these AI assistants tostreamline content creation,
(01:52):
automate repetitive tasks, andscale their businesses faster
than ever.
You're also going to get a stepby step guide to building your
own custom GPTs.
And don't worry, you don't needto be tech savvy to do it.
And because people are gettingwildly creative with these AI
tools.
We'll talk about some of themost unexpected and hilarious
(02:13):
ways that they're being used.
Think writing Pinterest pindescriptions, generating
marketing copy, and even comingup with last minute elf on the
shelf ideas.
By the end of this episode,you'll know exactly how to start
using custom GPTs in your ownbusiness to save time, money,
and mental energy.
Let's get started.
(02:35):
All right.
Let's break this down withoutthe tech jargon overload.
A custom GPT stands for acustomizable generative pre
trained transformer.
But don't worry aboutremembering that mouthful,
because you won't ever need itunless you're a trivia buff.
Basically, a custom GPT is apersonalized AI assistant, a
(02:56):
regular version of ChatGPT, thatis trained and fine tuned to do
exactly what you need, how youneed it.
Think of it like the differencebetween buying an off the rack
outfit versus getting somethingtailor made to fit you
perfectly.
So, how does it work?
Instead of using a one size fitsall AI, custom GPTs are tweaked
(03:20):
and tailored to perform highlyspecific tasks better than the
general chatGPT model.
So instead of using a superlengthy prompt, you're basically
pre training your custom GPT onthe back end.
And then you can return to thatbot over and over because it
(03:41):
remembers everything you'vetaught it, allowing you to get
highly customized and highlyspecific content without needing
to retrain or re prompt it everytime.
Whether you need help writing,researching, automating customer
support, or even generatingmarketing copy that sounds
exactly like you, a custom GPTcan learn your brand's voice,
(04:05):
style, and workflow preferences,making it a serious, time
saving, powerhouse.
So what makes custom GPTs sopowerful?
Unlike the standard chatGPT,which is kind of a"jack of all
trades," custom GPTs specializein a very specific area of your
(04:25):
business.
They learn from custominstructions.
They use specialized data, ifyou provide it to them, and they
can even be integrated into yourexisting systems and workflows.
So let's talk about some oftheir standout features.
First is obviouslyspecialization.
They are built for specificindustries or tasks like
(04:47):
coaching, content creation,email marketing, customer
service, legal research, or evenmedical guidance.
Basically, if there's arepetitive task that you do
often, there is a GPT that canhelp you with it.
The next standout feature isEnhanced Accuracy.
Since they are fine tuned withcustom data and instructions,
(05:08):
they provide more relevant andhigh quality responses.
Less fluff, more precision.
Next is the brand voicematching.
Instead of sounding like ageneric AI bot, a custom GPT can
be trained to sound exactly likeyou and your business.
Whether that's fun and quirky,or professional and polished, or
(05:30):
anything in between.
Next is scalability andautomation.
They can be integrated into yourexisting tools, like email or
your CRM and customer supportplatforms to handle things
automatically, saving you aserious amount of time every
week.
Custom GPTs aren't just a coolconcept, they are already game
(05:52):
changers across multipleindustries.
Here's a few examples of howthey're already being used.
Customer support bots.
Businesses are using custom GPTsto answer FAQs, troubleshoot
issues, and respond to inquiriesfrom their customers 24/7.
This is reducing wait times andhelping keep customers happy.
(06:15):
They're also being used ascontent creation and marketing
tools.
Writers, marketers, and businessowners are using them to draft
blog posts, newsletters,captions for social media, and
even write full fledged websitecopy in seconds.
And yes, it can be trained tosound just like you.
They're also being used aseducation and online learning
(06:37):
tools.
Schools and course creators areusing them to generate lesson
plans, quizzes, and study guidesthat align with specific
curriculum requirements.
I spoke about this in a previousepisode, but I have a friend who
teaches PreK and she came to mewhen we were out to dinner over
queso and margaritas and wasasking me all about chatGPT.
(06:59):
And in a matter of minutes, Ihad shown her how you could use
chatGPT to plan out a month ofcontent about polar bears and
antarctica.
And it would be very, verysimple to write a custom GPT,
provide it with the content thatshe wanted in her lesson plans,
and allow that custom GPT tobuild out nearly all of her
(07:21):
lesson plans.
I know she spends nearly eighthours on the weekends.
working on her lesson plans, andshe could claim that time back
with just a simple GPT.
They're also being used inhealthcare and wellness.
While AI isn't replacing doctorsanytime soon, don't panic, and
it also shouldn't be used formedical advice, some medical
(07:44):
professionals are using customGPTs to streamline their patient
education materials and also tohelp with medical documentation.
Finally, they're also being usedfor data and research
assistance.
Researchers, analysts, andconsultants are using them to
summarize reports, poll keyinsights, and even draft
presentations, which is savinghours of manual work.
(08:05):
So why does this matter to you?
Well, let's be real.
Your time is your most valuableasset.
Whether you're a solopreneur, acourse creator, a coach, or a
small business owner, youprobably wear a hundred hats at
once.
I get it.
I do too.
A custom GPT could automate allthe repetitive tasks that you do
(08:26):
every day, every week withinyour business.
This allows you to focus ongrowth in your business, let
your creativity out, andactually enjoy your business.
It also allows you to work less,freeing up your time to spend it
with the people in your life whomatter the most.
(08:47):
So the bottom line here, customGPTs give you less busy work and
allow your time to have the mostimpact where it matters.
And the best part is, you reallydon't need to be tech savvy to
use them.
You can create your own customGPT In seriously minutes with
simple step by stepinstructions.
(09:07):
Let's get into how you can startusing custom GPTs in your
business right now.
Here's where AI assistantsshine.
If you want to generate a monthsworth of Instagram captions in
your brand voice, all with aspecific CTA or Manychat keyword
pointing to one of your offers?
Done.
If you need SEO friendlyPinterest pin descriptions?
(09:28):
Done.
If you are looking to createYouTube video scripts based on
your latest blog posts?
Done.
If you want to write a highconverting lead magnet in half
the time?
Done.
And here's my favorite part,custom GPTs are not just for
business.
I even built a just for fun,buddy the elf AI assistant
around the holidays to generateelf on the shelf ideas for my
(09:51):
kids.
Because listen, AI is here tomake life easier, whether that's
in your marketing, your dailyworkflow, or just making sure
you don't run out of ideas forhiding that dang elf.
There are also a ton of amazingGPTs available in the GPT store
on ChatGPT that have nothing todo with business.
(10:13):
They don't all have to bebusiness related.
There are GPTs that can help youwith your creative writing.
You can input your writingsample and the Creative writing
coach GPT can give you feedback.
There are GPTs that can help youwith book creation, web
research, and idea generationfor creating your own book.
(10:36):
There are GPTs that can help youwith SEO research.
There are GPTs that can help youwith trending TikTok hashtag
tool finder.
There are GPTs that canSimpsonize you.
Literally that's all that onedoes, turns you into a Simpsons
character.
There are GPTs for Gen Z fourmeme helping you understand the
(10:56):
lingo and latest memes of Gen Z.
There are GPTs for game time.
I can quickly explain boardgames or card games to players
at any skill level.
Great.
If you don't know how to play agame, go to that GPT and let it
explain how to play a game toyou.
There are tons of GPTs relatedto cooking.
There's a few that give yourecipes based on the foods you
(11:17):
love and ingredients you have,or create a healthier lifestyle
with your personalized mealplan.
There's one that helps youdecide where to dine.
If you and your family can neveragree on a restaurant, you can
use this GPT to help you decidewithout a fight.
So there are truly GPTs forevery purpose, not just business
related.
Now that you see how powerfulthese AI assistants are, let's
(11:39):
break down how to actually buildone for yourself.
And before you panic, no, you donot need to know how to code.
The whole process is designed tobe simple, user friendly, and
completely customizable.
The first step is to decide whatyou want your AI assistant to
do.
First things first, what task doyou need help with?
(12:02):
Ask yourself these questions.
Where do I spend the most timedoing repetitive tasks?
What content do I create overand over again that could be
automated?
And where am I wasting time onbusy work that an AI assistant
could handle it for me?
Next, you're going to open theGPT Builder.
This is inside of ChatGPT.
(12:23):
And if you have a ChatGPT Plusaccount, which is only$20 a
month, you can access OpenAI'sGPT Builder.
From there, it's going to walkyou through naming your AI
assistant, describing itspurpose, choosing a writing
style and tone, and adding theinstructions.
Step#3 is to train it to soundlike you.
This is the secret sauce.
(12:44):
You can teach your custom GPT tosound exactly like you.
You could upload samples of yourwriting, or tell it to use a
casual fun tone, or whateverfits your brand.
Also, you need to give it clearinstructions, such as write
short, engaging Instagramcaptions in my brand voice.
The last step is to start usingit daily.
(13:06):
The more you use it, the better.
Start small.
If you want to have it write acaption or summarize a blog post
and then build from there, youcan always go back in and edit
your instructions.
These steps are really justskimming the surface of how to
build a custom GPT.
But if you're interested inlearning the true ins and outs
and getting step by stepguidance, This is something that
(13:28):
I do cover inside my AIevergreen content machine
course.
I also offer custom GPT buildingas a done for you service.
I'll drop the link to both thecourse and my custom GPT
building signup in the shownotes.
All right.
Let's talk about where all ofthis is headed, because trust
me, we are just scratching thesurface of what's possible with
(13:49):
AI assistance.
Right now we're using customGPTs for things like writing
content, automating workflows,and streamlining business tasks.
But what happens as AI continuesto evolve?
The opportunities are freakingmind blowing.
AI assistants are about to getsmarter and more personalized.
(14:13):
Custom GPTs are alreadyincredible, but OpenAI, which is
the company that makes chatGPT,is working on making them even
more context aware and hyperpersonalized.
Imagine an AI assistant thatremembers your brand voice so
well that it can draft socialmedia captions exactly as you
(14:36):
would say them, that knows yourcontent pillars and suggests
topics before you even have tothink about them, or that adapts
to your audience's preferences,so your messaging gets better
and better over time, just likea human assistant would.
In the near future, you won'tjust be using AI to write a blog
post, You'll have an AIassistant that understands your
(14:59):
entire business strategy andhelps execute it automatically.
The GPT builder revenue programis also coming up.
This is basically how peoplewill make money with AI
Assistants.
One of the biggest game changersis that open AI is rolling out a
revenue sharing program for GPTbuilders.
(15:20):
That means if you create areally valuable custom GPT, you
can monetize it by making itpublicly available in the GPT
store.
For example, if you build an SEOoptimized blog post generator,
business owners could pay to useyour custom GPT.
If you create a real estatelisting description writer,
realtors could subscribe to it.
(15:42):
If you develop a custom leadmagnet creator, digital
marketers could rely on it andpay you to use it.
Right now, OpenAI hasn't sharedthe full details on payouts and
earnings, but they've confirmedthat this program is coming, and
let's be real, this could openup an entirely new stream of
passive income for people whoget in early.
(16:03):
We're also already seeingcompanies use AI to handle
customer service, marketing,lead generation, and sales, but
in the next few years, customGPTs will be as common as having
a website.
Big companies are alreadyjumping on this.
Enterprises are buildinginternal custom GPTs to train
their employees, automate theirHR processes, and even assist in
(16:25):
product development.
Marketing teams are using AIassistants to generate their
sales copy, analyze theircustomer feedback, and optimize
their campaigns.
Service based businesses areautomating client interactions
with personalized AI poweredchatbots.
And if you're a solopreneur or asmall business owner, this is a
(16:46):
Game changer! AI assistants letyou compete with bigger brands
by automating the stuff thatwould normally take an entire
team.
AI is going to seamlesslyintegrate with the tools you
already use.
Right now, using a custom GPTmeans going into ChatGPT and
(17:06):
giving it instructions.
But in the very near future, AIassistants will be built
directly into the platforms youuse every day, if they're not
already.
Imagine having a custom GPTinside your project management
tool that automaticallyorganizes your tasks and writes
out your SOPs.
Or an AI assistant inside youremail inbox that drafts
(17:30):
responses, summarizes longthreads, and flags high priority
messages.
Or a custom GPT connected toyour CRM that writes
personalized follow ups forleads and customers.
This is not just speculation.
OpenAI is already working onallowing custom GPTs to connect
with third party apps and APIs.
(17:51):
This means that your AIassistant won't just generate
content, it will take action inyour business.
With AI evolving this quickly,there's also going to be a major
focus on ethics, privacy, anddata security.
OpenAI has already stated thatconversations with custom GPTs
(18:12):
are not used to improve models,meaning that your private data
stays private.
But as AI assistants become moreembedded in businesses, we're
going to see stronger privacymeasures to protect sensitive
information.
We're going to see moretransparency about how AI makes
decisions so that businesses cantrust the output.
(18:35):
And we're also going to see ashift in how businesses use and
regulate AI to ensure it's beingused ethically.
So the bottom line here is thatAI isn't going anywhere.
It's only going to get smarter,become more powerful, and also
become more integrated into ourdaily lives.
The businesses that start usingAI now are going to be light
(18:59):
years ahead of the competitionin the next few years.
Let's be real, AI isn'treplacing human creativity.
It's not here to take away jobsor make businesses feel robotic.
It's here to make your lifeeasier.
So instead of seeing AI as somefuturistic tool that's too
advanced for your business, Iwant you to reframe your
(19:22):
mindset.
AI is your sidekick, yourassistant, and your major time
saver.
It's what allows you to spendless time stressing over the
mundane, repetitive, boringtasks in your business and more
time doing what you actuallylove and spending time with the
people you love.
So here are your action stepsfrom this episode.
(19:45):
One, head over to the chatGPTGPT store, and test out a custom
GPT today.
If you have GPT plus the paidversion, go into the GPT builder
and start playing around withit.
Think about where you spend themost time on your repetitive
tasks.
What could you automate?
(20:06):
Stay ahead of the game.
AI assistants are the future.
And the sooner you start usingthem, the more time and sanity
you'll save.
And if you want to see a customGPT in action, check out the
link in the show notes to tryone today.
If this episode helped you,share it with a friend who needs
to learn about AI assistants.
(20:29):
And that's a wrap.
Today we explored everything youneed to know about custom GPTs.
What they are, how they work,and why they are the ultimate AI
assistants that can save youhours of time.
The key takeaway from thisepisode?
AI is not here to replace you.
It's here to support you.
(20:49):
streamline your workflow andhelp you scale without the
burnout.
When you start using AIassistance strategically, you'll
spend less time on repetitivetasks and more time focusing on
what actually moves the needlein your business.
And if you're ready to startexperimenting with custom GPTs,
check out the show notes forlinks to some of my favorites.
(21:11):
I'll see you really soon.
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