April 17, 2025 • 24 mins
Episode #131: Is Jasper AI the Ultimate Solution for Marketing Content Creation?
If writing content is eating up hours of your week, Jasper might just be your new favorite time-saver.
In this episode of Tech Savvy 101: AI & Automation Made Simple, I’m breaking down exactly what Jasper is, how it works, and why so many entrepreneurs are using it to write high-quality marketing content in minutes, not hours.
Whether you're creating social media posts, email newsletters, sales pages, or even ad copy, Jasper’s templates and brand voice tools help you sound like you (but faster).
I’ll walk you through real examples, standout features, and how it compares to ChatGPT so you can decide if it’s the right fit for your business.
By the end of this episode, you’ll know how to:
- Use Jasper to write content faster and more strategically
- Understand where Jasper outperforms other AI tools (and where it doesn’t)
- Decide whether to use Jasper or ChatGPT for different types of content
✨ Bonus: This is part of my AI Essentials series where I teach you how to actually use today's best AI tools in real time, so you can feel confident (not confused!)
IN THIS EPISODE, I COVER:
➔ Jasper’s core features, templates, and frameworks for faster content creation
➔ How to use Jasper for blog posts, social content, email marketing, and more
➔ Jasper vs. ChatGPT — when to use each (and why!)
RESOURCES MENTIONED:
📌 Jasper AI → https://www.jasper.ai/
📌 Done-For-You Custom GPT Builds → Let’s Build Yours
📌 AI Evergreen Content Machine → https://thesarahbaker.com/ai-evergreen-content-machine-waitlist
🎙️ RELATED EPISODES OF TECH SAVVY 101:
- Episode #127: Claude Tutorial: The AI Assistant That’s Changing the Game
- Episode #129: [AI in Action] How to Use Perplexity AI: The Complete Guide for Cutting Your Research Time in Half
- Episode #130: Gemini vs ChatGPT: Which AI Is Better for Visual Content?
TIMESTAMPS:
02:20 – What is Jasper?
04:15 – Jasper's Core Features and Templates
06:46 – Real-World Applications of Jasper
08:41 – Unique Features of Jasper
16:10 – Jasper for Teams
18:04 – When to Use Jasper vs. ChatGPT
19:57 – Limitations of Jasper
22:48 – Conclusion and Final Thoughts
📲 Send us a text! Let us know what AI + Automation Topics you want to learn about next!
LET'S CONNECT
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📱 Instagram
🖥️ Website
💻 Facebook Group
SUBSCRIBE & REVIEW
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sarah Baker (00:48):
Hey there.
Welcome back to Tech Savvy 101: AI Automation Made Simple. (00:49):
undefined
I'm your host, Sarah Baker, yourtech savvy bestie, who's here to
help you simplify your business,embrace automation, and save you
hours every week.
Today we're wrapping up our AIEssentials miniseries, where
we've been exploring powerful AItools beyond just ChatGPT.
(01:10):
In this final episode of thisminiseries, we're diving into
Jasper, one of the most powerfulAI content creation platforms,
specifically designed formarketers and business owners.
Let me set the scene here with ahypothetical situation many of
you might relate to.
Imagine you're a wellness coach,balancing client sessions with
(01:30):
content creation, and everySunday you spend hours trying to
batch content for your blog,your social media, your email
marketing newsletter, oftenspending the day frustrated with
only a fraction of what youactually need.
A tool like Jasper could helpyou create a month's worth of
content in just one afternoon,potentially giving you back your
(01:54):
weekends, to spend that timewith your family, or even maybe
doing a little self-care for thefirst time in years.
By the end of today's episode,you'll understand exactly what
Jasper is, how it compares toChatGPT, and most importantly,
how you can use it, and itsspecialized marketing features,
(02:15):
to create better content in afraction of the time.
Let's dive in.
Let's start off by talking aboutwhat exactly Jasper is, and how
it differs from some of theother tools that we've discussed
so far in this miniseries.
Jasper started off being calledJarvis way back, in AI terms, in
2021.
(02:35):
It was rebranded as Jasper laterthat year, and it was designed
specifically for contentcreation and marketing use cases
While ChatGPT is a generalpurpose AI assistant, Jasper was
built from the ground up toserve marketers and content
creators.
Consider this scenario (02:53):
let's say it's 11:00 PM on a Tuesday
and your newsletter needs to goout on Wednesday morning.
If you're exhausted and burntout from client work, but you
haven't even started writing,and your brain is already fried.
You might try a general AI tool,but what if you had something
(03:14):
specifically designed fornewsletter creation?
This is where Jasper reallyshines.
In this hypothetical situation.
You could potentially finish notonly your newsletter, but you
could also draft several blogposts in just a couple of hours,
something that would'vepotentially seemed almost
impossible before.
(03:35):
Jasper offers a couple ofdifferent pricing tiers,
starting at$39 a month for thecreator plan, and going up to$99
a month for the teams plan.
So this is a slightly moreexpensive AI tool than several
of the other tools that we havediscussed in this mini series.
It is obviously more expensiveas ChatGPT plus and Perplexity
(03:57):
and Claude are all around the$20a month price point for most of
the paid plans.
But what we'll dive into in afew minutes is the fact that
Jasper does offer morespecialized features that do
justify this price for manymarketing professionals.
Now let's dive into some of thecore features and the content
(04:19):
templates.
One of Jasper's standoutfeatures is its extensive
library of content templatesthat are designed specifically
for marketing use cases.
These include templates forthings like blog posts, social
media captions, email sequences,ad copy, product descriptions,
and so much more.
(04:40):
Let's consider anotherhypothetical example.
Imagine a small business ownerwho sells maybe handmade candles
and often struggles with writingreally compelling juicy product
descriptions.
You could easily spend hoursstaring at a blank page, trying
to find different ways todescribe sense and ambiance.
(05:03):
It's often hard to describephysical products and make those
products come to life using justwords on a page or a screen.
With Jasper's productdescription template, you could
enter something as simple asinformation about your, say, an
autumn harvest candle.
(05:23):
You could talk about the mainscent, the burn time, the type
of wax, and within seconds,Jasper's AI could generate
several different productdescriptions each highlighting
different aspects of the candleusing compelling sensory
language, and this couldpotentially save you hours of
(05:44):
work for an entire product lineand might even improve your
conversion rates by creatingthose really enticing product
descriptions.
Another really powerful templatethat Jasper has is the AIDA
framework for copywriting.
AIDA stands for Attention,Interest, Desire, Action.
(06:04):
This is a really classiccopywriting formula that is
proven to drive conversions, andthis is perfect for writing
things like sales pages or emailsequences.
So, for example, if you werelaunching an online course, you
could use the AIDA template todraft the sales page.
The template would ask youreally targeted questions about
(06:26):
your audience's pain points, theunique benefits of your course,
and what actions that you want.
Readers or your potentialcustomers to take the result
would be copy that speaksdirectly to your audience's
challenges and desires and has aclear path for them to take.
(06:46):
So what are real worldapplications for Jasper and how
does it compare to ChatGPT?
When we're talking marketingspecific tasks, here's where
Jasper really shines.
So let's say you run a fitnessstudio and you need to create
email subject lines for alimited time, 30% off sale on
(07:09):
online training programs.
You could provide a very similarprompt to both Jasper and
ChatGPT.
ChatGPT would give you solidoptions like:"30% off all online
training programs, limited timeoffer" or"transform your fitness
routine for less (07:27):
30% off sale." These are decent, but they're
also pretty generic.
You could apply those samesubject lines to any industry or
niche or business.
And Jasper, on the other hand,might produce subject lines with
more marketing psychology, like: 48 hours only grab 30% off (07:42):
undefined
before these programsdisappear." Or"the training
discount your body's beenbegging for 30% off." These
subject lines create moreurgency and emotional connection
with your customers.
If you were to AB test thesubject lines, the Jasper
generated ones might achieve ahigher open rate because they
(08:04):
are specifically designed withmarketing effectiveness in mind.
Similarly, when writing productdescriptions, Jasper naturally
incorporates the problem-agitate-solution framework without
needing as much guidance for aneight week strength program, it
might highlight the problem,which in this case of a gym
(08:26):
would be feeling weak or lackingenergy, and then agitate it,
which is describing how thisaffects your everyday life and
confidence, and then present theprogram as the solution with
specific benefits woven in.
Now let's talk about somefeatures that are unique to
Jasper and really set it apartfrom ChatGPT and other tools
(08:47):
that we've already talked aboutin this miniseries.
So the first feature is brandvoice.
One of Jasper's most powerfulfeatures is its brand voice
technology.
This allows you to train Jasperon your specific brand voice so
that all of your content.
That it creates, sounds likeyour brand.
Now, I've discussed thisthroughout the podcast that you
(09:08):
can obviously train any of thesetools in your brand voice, but
Jasper's just going to give youthe ability to do this more
naturally.
But obviously you can train anyof these tools in your brand
voice as well.
So let's say that you run afinancial education platform
with a very distinct voice.
You want to be approachable,authoritative, and have a maybe
(09:31):
a, a dash of dry humor.
And if your audience reallyloves your style and knows this
to be kind of your signaturevoice, but as your business
grows, you're bringing on moreteam members and you personally
aren't writing all of yourcontent.
You can train Jasper in yourbrand voice, and then you can
have multiple members of yourteam using Jasper to make sure
(09:53):
that all of the content thatcomes out of your business is
still sounding just like you andyour signature brand voice.
You can train Jasper byproviding it with multiple
pieces of content that you havewritten, and Jasper will analyze
that content and the samplesthat you provide, and create a
custom voice profile that reallycaptures your unique tone.
(10:15):
Therefore, as it continues towrite content for you, it will
match your voice really, reallywell.
To the point that even longtimesubscribers who have read
everything you've written willnot notice the difference and
the consistency is reallyinvaluable for maintaining that
audience connection.
As your content and yourbusiness continue to scale and
(10:38):
grow.
Another really unique feature isJasper Art, which lets you
generate custom images using AIright alongside your content.
So if you run a cooking blog,you might typically spend hours
searching on stock photographysites or even creating your own
photos, which is very timeconsuming for the perfect images
(11:02):
to accompany your recipes andyour blog posts.
Often it's really difficult tofind exactly what you want to
accompany your posts.
With Jasper Art, you canspecifically describe what you
want.
Say a rustic wooden table with asteaming bowl of butternut
(11:23):
squash soup, garnished withroasted pumpkin seeds, and a
swirl of cream and a soft windowlight coming from the left, I
mean that's really, reallyspecific, even to the point of
saying, I want the light comingfrom the left.
And Jasper can generate customimages that perfectly match not
(11:45):
only your vision, but also yourbranding.
This alone can save you hours ofsearching and give your emails,
your blog posts, yournewsletters, wherever you're
going to use those images.
A much more cohesive and uniquevisual identity.
Another feature that is uniqueto Jasper is the campaigns
feature.
(12:06):
This allows you to plan andcreate content for entire
marketing campaigns, not justindividual pieces.
So for instance, if you werelaunching a new line of
sustainable backpacks, you coulduse the campaigns feature to
create your entire launchsequence.
This would entail things likethe product page, copy, your
(12:28):
email sequence, your socialmedia announcements, your blog
posts, all at once.
This feature would ensure thatyour messaging is consistent
across all platforms with eachpiece building on the others.
For cohesiveness across theboard, this coordinated approach
(12:50):
could potentially improve yourconversion rates because the
messaging stays consistentacross all the touch points with
potential customers.
Another feature that I want totalk about is SEO mode.
We've talked about SEO in otherepisodes, but for content
creators who are focused onsearch engine optimization,
(13:10):
Jasper offers an SEO mode thatintegrates with another tool
called surfer, SEO.
So let's say you run a travelblog and you're writing an
article about hidden gems inPortugal.
After activating SEO mode,Jasper can provide real-time
guidance on keyword usage,content structure, and related
(13:33):
topics that you should includein your content.
This integration can help yourarticles rank better in search
results and help you potentiallyeven reach the first page of
Google within just a few months.
So for content creators who aredepending on organic traffic,
this feature alone could justifythe fact that Jasper is higher
(13:54):
priced than other tools likeClaude and Perplexity and
ChatGPT because of that SEOintegration.
Jasper also has a documenteditor.
I'm going to walk you through ahypothetical workflow now of how
you can use Jasper's documenteditor to create content from
start to finish.
(14:15):
Let's say you need to write acomprehensive guide about email
marketing automation for yourblog.
Instead of staring at a blankpage, you would create a new
document inside of Jasper andgive it a brief description.
Say:"I'm creating a beginnerfriendly guide to email
marketing automation forsolopreneurs, focusing on saving
(14:37):
time while maintaining personalconnection." So Jasper would
start by creating an initialdraft with a structured outline
and introduction, key sections,but then here's where the magic
would happen.
If you noticed a section onsegmentation was too technical
for your audience, you canhighlight just that section and
(15:00):
use the command:"simplify this,and add an example of a life
coach using segmentation."Jasper would then rewrite that
section, adding a relatableexample about grouping clients
based on their interests andgoals.
Later when reviewing the call toaction, if you felt that it
(15:22):
wasn't compelling enough, youcan highlight that section and
type:"make this more persuasiveand emphasize the time saving
benefits." Jasper would thenrewrite that and create a
stronger emotional appeal thatwould align with your audience's
desires.
So this interactive editingprocess would feel like you were
(15:45):
kind of having a skilled contentcollaborator who can instantly
implement your feedback.
It honestly takes like maybe 90minutes to finish a 2,500 word
guide.
This is a task that, withoutusing a tool like Jasper, could
easily take five to six hours.
There's your whole workdayversus doing the whole thing in
(16:08):
about 90 minutes.
To illustrate how Jasper worksfor teams, let's consider a
hypothetical marketing agencyscenario.
So imagine a marketing agencywith a team of five content
creators working with dozens ofclients across different
industries.
This team might face severalchallenges.
(16:30):
Each client has a differentbrand voice, making it hard to
switch contexts.
Additionally, team members oftenduplicate efforts by creating
similar content, and theapproval process is lengthy and
fragmented across email andSlack.
Plus, new team members can takemonths to master each client's
voice and style.
(16:50):
With Jasper's team features,they could create brand voice
profiles for each of their majorclients.
Storing examples of approvedcontent in the team library.
This would allow any team memberto create content for any client
that matches their establishedvoice.
They could also set up sharedtemplates for recurring content
(17:12):
types, like monthly clientnewsletters, case studies, and
social media campaigns.
This would standardize theirapproach and improve
consistency.
The workflow features wouldtransform their approval
process.
Instead of emailing drafts backand forth, content would move
through defined stages in Jasperfrom draft to internal review,
(17:34):
to client approval.
Comments and revisions would allbe in one place, eliminating
confusion and the potentialresults?
Well, the team might increasetheir content output
significantly without having toadd additional staff, reduce
revision requests from clients,and cut onboarding time for new
writers from months to merelyweeks.
(17:56):
Most importantly, they couldtake on more clients without
adding stress and chaos thatthey'd experienced before.
So when do you use Jasper andwhen do you use ChatGPT?
Well, based on having used bothtools, here's a practical guide
on when to choose Jasper overChatGPT, or vice versa.
(18:17):
I recommend that you use Jasperwhen you're creating marketing
content on a regular basis whenyou need to maintain a
consistent brand voice.
When you're working with a teamon content creation or creating
for multiple clients when youwant specialized marketing
frameworks built in, and whenyou want visual content as part
(18:41):
of your workflow or when SEOperformance is critical for your
content.
For example, if you run ane-commerce store selling
eco-friendly home products,you'd need to create content and
with product descriptions, emailnewsletters, and social posts
weekly, all in your brand's,educational, but playful voice.
(19:02):
In this case, Jasper would beideal because you could save
your brand voice profile, usethe specialized e-commerce
templates and generate bothtexts and images in one
platform.
I recommend that you use ChatGPTwhen you need help with diverse
tasks beyond just marketing, ifyou're on a tighter budget, if
(19:22):
you want to create contentoccasionally rather than
regularly, and if you needassistance with more technical
content like coding, becauseChatGPT has that ability as
well.
For instance, if you needprimarily help with customer
service responses, occasionalblog posts, and sometimes
technical troubleshooting foryour website, the diverse nature
(19:44):
of your needs and relativelyinfrequent content creation
would make ChatGPT a better fit,plus the fact that ChatGPT has a
free version as well as a paidversion, might make that better
suited for your needs.
As with all the other platforms,I also want to address the
limitations of Jasper becausewhile it is incredibly powerful,
it is also important tounderstand its limitations.
(20:08):
So limitation#1 is obviouslycost.
This is the most expensive ofthe tools that we've discussed
in this mini series.
If you are on a tight budget,you might want to start with
ChatGPT, either the free plan orthe paid plan at$20 a month, and
then upgrade to Jasper when youneed all of the services that it
(20:29):
can provide, as it is the mostexpensive of the tools that we
have discussed.
I only recommend going to Jasperwhen you can justify the
expense.
Consider where you are in yourbusiness journey when choosing
which tool to use.
Limitation#2 is the learningcurve.
I will note that I tried Jasperearlier in my business journey
(20:52):
and I did not like it.
It was overwhelming for mebecause it had so many features.
So if you are relatively new onyour AI experience, it might be
overwhelming to you as well.
It has so many amazing featuresthat it can often feel a little
overwhelming, and I find thatmany new AI users feel that as
(21:15):
well, especially during maybeyour first week using Jasper.
There are so many features thatit can kind of feel like you're
drinking from a fire hose, andit can be hard to know where to
start.
I would say it takes about threeweeks of regular use before
feeling truly comfortable withthe platform.
So be prepared to invest sometime in learning the tool before
(21:38):
you really see maximum returns.
Limitation#3 is that it stillneeds human oversight.
As with all AI, imaginepublishing a Jasper generated
article without fact checkingthe article might confidently
cite statistics that turn out tobe fabricated.
This could potentially damageyour credibility with your
audience.
I've said it before.
(21:59):
I will say it again.
AI is your unpaid intern.
You are the CEO of yourbusiness.
So no matter how good the AI,human Oversight is a vital part
of using AI, you need to proofeverything that is produced with
AI and put your own human touchon it.
And limitation#4 is the factthat Jasper is specialized for
(22:23):
marketing.
So if you've used Jasper beforeand you tried to have Jasper
help you troubleshoot an issuewith your website or help you
with something outside of thescope of marketing and content
creation, it would likely beoutside of its depth compared to
ChatGPT.
So recognize that Jasper'sstrength is marketing content,
(22:46):
not general purpose assistance.
And there you have it, acomprehensive walkthrough of
Jasper.
As you've heard, Jasper offers aspecialized AI platform designed
specifically for contentcreation and marketing.
The real power of specialized AItools like Jasper are that they
don't just help you createcontent faster, they free you up
(23:08):
to focus on the aspects of yourbusiness that truly need your
human touch.
If you found this episodehelpful, don't forget to
subscribe and leave a review.
It helps other tech curiousentrepreneurs to find the show.
This has been part of ourongoing AI alternatives
miniseries.
For more in-depth training onusing AI tools in your business,
(23:29):
check out my AI EvergreenContent Machine course.
I'll show you my complete systemfor creating content that works
for your business around theclock, including how to
integrate specialized tools likeJasper into your workflow.
The link is in the show notes.
Thanks so much for tuning in totoday's episode of Tech Savvy
101.
I'll see you really soon.
Hey there.
Welcome back to Tech Savvy 101: AI Automation Made Simple. (00:49):
undefined
I'm your host, Sarah Baker, yourtech savvy bestie, who's here to
help you simplify your business,embrace automation, and save you
hours every week.
Today we're wrapping up our AIEssentials miniseries, where
we've been exploring powerful AItools beyond just ChatGPT.
(01:10):
In this final episode of thisminiseries, we're diving into
Jasper, one of the most powerfulAI content creation platforms,
specifically designed formarketers and business owners.
Let me set the scene here with ahypothetical situation many of
you might relate to.
Imagine you're a wellness coach,balancing client sessions with
(01:30):
content creation, and everySunday you spend hours trying to
batch content for your blog,your social media, your email
marketing newsletter, oftenspending the day frustrated with
only a fraction of what youactually need.
A tool like Jasper could helpyou create a month's worth of
content in just one afternoon,potentially giving you back your
(01:54):
weekends, to spend that timewith your family, or even maybe
doing a little self-care for thefirst time in years.
By the end of today's episode,you'll understand exactly what
Jasper is, how it compares toChatGPT, and most importantly,
how you can use it, and itsspecialized marketing features,
(02:15):
to create better content in afraction of the time.
Let's dive in.
Let's start off by talking aboutwhat exactly Jasper is, and how
it differs from some of theother tools that we've discussed
so far in this miniseries.
Jasper started off being calledJarvis way back, in AI terms, in
2021.
(02:35):
It was rebranded as Jasper laterthat year, and it was designed
specifically for contentcreation and marketing use cases
While ChatGPT is a generalpurpose AI assistant, Jasper was
built from the ground up toserve marketers and content
creators.
Consider this scenario (02:53):
let's say it's 11:00 PM on a Tuesday
and your newsletter needs to goout on Wednesday morning.
If you're exhausted and burntout from client work, but you
haven't even started writing,and your brain is already fried.
You might try a general AI tool,but what if you had something
(03:14):
specifically designed fornewsletter creation?
This is where Jasper reallyshines.
In this hypothetical situation.
You could potentially finish notonly your newsletter, but you
could also draft several blogposts in just a couple of hours,
something that would'vepotentially seemed almost
impossible before.
(03:35):
Jasper offers a couple ofdifferent pricing tiers,
starting at$39 a month for thecreator plan, and going up to$99
a month for the teams plan.
So this is a slightly moreexpensive AI tool than several
of the other tools that we havediscussed in this mini series.
It is obviously more expensiveas ChatGPT plus and Perplexity
(03:57):
and Claude are all around the$20a month price point for most of
the paid plans.
But what we'll dive into in afew minutes is the fact that
Jasper does offer morespecialized features that do
justify this price for manymarketing professionals.
Now let's dive into some of thecore features and the content
(04:19):
templates.
One of Jasper's standoutfeatures is its extensive
library of content templatesthat are designed specifically
for marketing use cases.
These include templates forthings like blog posts, social
media captions, email sequences,ad copy, product descriptions,
and so much more.
(04:40):
Let's consider anotherhypothetical example.
Imagine a small business ownerwho sells maybe handmade candles
and often struggles with writingreally compelling juicy product
descriptions.
You could easily spend hoursstaring at a blank page, trying
to find different ways todescribe sense and ambiance.
(05:03):
It's often hard to describephysical products and make those
products come to life using justwords on a page or a screen.
With Jasper's productdescription template, you could
enter something as simple asinformation about your, say, an
autumn harvest candle.
(05:23):
You could talk about the mainscent, the burn time, the type
of wax, and within seconds,Jasper's AI could generate
several different productdescriptions each highlighting
different aspects of the candleusing compelling sensory
language, and this couldpotentially save you hours of
(05:44):
work for an entire product lineand might even improve your
conversion rates by creatingthose really enticing product
descriptions.
Another really powerful templatethat Jasper has is the AIDA
framework for copywriting.
AIDA stands for Attention,Interest, Desire, Action.
(06:04):
This is a really classiccopywriting formula that is
proven to drive conversions, andthis is perfect for writing
things like sales pages or emailsequences.
So, for example, if you werelaunching an online course, you
could use the AIDA template todraft the sales page.
The template would ask youreally targeted questions about
(06:26):
your audience's pain points, theunique benefits of your course,
and what actions that you want.
Readers or your potentialcustomers to take the result
would be copy that speaksdirectly to your audience's
challenges and desires and has aclear path for them to take.
(06:46):
So what are real worldapplications for Jasper and how
does it compare to ChatGPT?
When we're talking marketingspecific tasks, here's where
Jasper really shines.
So let's say you run a fitnessstudio and you need to create
email subject lines for alimited time, 30% off sale on
(07:09):
online training programs.
You could provide a very similarprompt to both Jasper and
ChatGPT.
ChatGPT would give you solidoptions like:"30% off all online
training programs, limited timeoffer" or"transform your fitness
routine for less (07:27):
30% off sale." These are decent, but they're
also pretty generic.
You could apply those samesubject lines to any industry or
niche or business.
And Jasper, on the other hand,might produce subject lines with
more marketing psychology, like: 48 hours only grab 30% off (07:42):
undefined
before these programsdisappear." Or"the training
discount your body's beenbegging for 30% off." These
subject lines create moreurgency and emotional connection
with your customers.
If you were to AB test thesubject lines, the Jasper
generated ones might achieve ahigher open rate because they
(08:04):
are specifically designed withmarketing effectiveness in mind.
Similarly, when writing productdescriptions, Jasper naturally
incorporates the problem-agitate-solution framework without
needing as much guidance for aneight week strength program, it
might highlight the problem,which in this case of a gym
(08:26):
would be feeling weak or lackingenergy, and then agitate it,
which is describing how thisaffects your everyday life and
confidence, and then present theprogram as the solution with
specific benefits woven in.
Now let's talk about somefeatures that are unique to
Jasper and really set it apartfrom ChatGPT and other tools
(08:47):
that we've already talked aboutin this miniseries.
So the first feature is brandvoice.
One of Jasper's most powerfulfeatures is its brand voice
technology.
This allows you to train Jasperon your specific brand voice so
that all of your content.
That it creates, sounds likeyour brand.
Now, I've discussed thisthroughout the podcast that you
(09:08):
can obviously train any of thesetools in your brand voice, but
Jasper's just going to give youthe ability to do this more
naturally.
But obviously you can train anyof these tools in your brand
voice as well.
So let's say that you run afinancial education platform
with a very distinct voice.
You want to be approachable,authoritative, and have a maybe
(09:31):
a, a dash of dry humor.
And if your audience reallyloves your style and knows this
to be kind of your signaturevoice, but as your business
grows, you're bringing on moreteam members and you personally
aren't writing all of yourcontent.
You can train Jasper in yourbrand voice, and then you can
have multiple members of yourteam using Jasper to make sure
(09:53):
that all of the content thatcomes out of your business is
still sounding just like you andyour signature brand voice.
You can train Jasper byproviding it with multiple
pieces of content that you havewritten, and Jasper will analyze
that content and the samplesthat you provide, and create a
custom voice profile that reallycaptures your unique tone.
(10:15):
Therefore, as it continues towrite content for you, it will
match your voice really, reallywell.
To the point that even longtimesubscribers who have read
everything you've written willnot notice the difference and
the consistency is reallyinvaluable for maintaining that
audience connection.
As your content and yourbusiness continue to scale and
(10:38):
grow.
Another really unique feature isJasper Art, which lets you
generate custom images using AIright alongside your content.
So if you run a cooking blog,you might typically spend hours
searching on stock photographysites or even creating your own
photos, which is very timeconsuming for the perfect images
(11:02):
to accompany your recipes andyour blog posts.
Often it's really difficult tofind exactly what you want to
accompany your posts.
With Jasper Art, you canspecifically describe what you
want.
Say a rustic wooden table with asteaming bowl of butternut
(11:23):
squash soup, garnished withroasted pumpkin seeds, and a
swirl of cream and a soft windowlight coming from the left, I
mean that's really, reallyspecific, even to the point of
saying, I want the light comingfrom the left.
And Jasper can generate customimages that perfectly match not
(11:45):
only your vision, but also yourbranding.
This alone can save you hours ofsearching and give your emails,
your blog posts, yournewsletters, wherever you're
going to use those images.
A much more cohesive and uniquevisual identity.
Another feature that is uniqueto Jasper is the campaigns
feature.
(12:06):
This allows you to plan andcreate content for entire
marketing campaigns, not justindividual pieces.
So for instance, if you werelaunching a new line of
sustainable backpacks, you coulduse the campaigns feature to
create your entire launchsequence.
This would entail things likethe product page, copy, your
(12:28):
email sequence, your socialmedia announcements, your blog
posts, all at once.
This feature would ensure thatyour messaging is consistent
across all platforms with eachpiece building on the others.
For cohesiveness across theboard, this coordinated approach
(12:50):
could potentially improve yourconversion rates because the
messaging stays consistentacross all the touch points with
potential customers.
Another feature that I want totalk about is SEO mode.
We've talked about SEO in otherepisodes, but for content
creators who are focused onsearch engine optimization,
(13:10):
Jasper offers an SEO mode thatintegrates with another tool
called surfer, SEO.
So let's say you run a travelblog and you're writing an
article about hidden gems inPortugal.
After activating SEO mode,Jasper can provide real-time
guidance on keyword usage,content structure, and related
(13:33):
topics that you should includein your content.
This integration can help yourarticles rank better in search
results and help you potentiallyeven reach the first page of
Google within just a few months.
So for content creators who aredepending on organic traffic,
this feature alone could justifythe fact that Jasper is higher
(13:54):
priced than other tools likeClaude and Perplexity and
ChatGPT because of that SEOintegration.
Jasper also has a documenteditor.
I'm going to walk you through ahypothetical workflow now of how
you can use Jasper's documenteditor to create content from
start to finish.
(14:15):
Let's say you need to write acomprehensive guide about email
marketing automation for yourblog.
Instead of staring at a blankpage, you would create a new
document inside of Jasper andgive it a brief description.
Say:"I'm creating a beginnerfriendly guide to email
marketing automation forsolopreneurs, focusing on saving
(14:37):
time while maintaining personalconnection." So Jasper would
start by creating an initialdraft with a structured outline
and introduction, key sections,but then here's where the magic
would happen.
If you noticed a section onsegmentation was too technical
for your audience, you canhighlight just that section and
(15:00):
use the command:"simplify this,and add an example of a life
coach using segmentation."Jasper would then rewrite that
section, adding a relatableexample about grouping clients
based on their interests andgoals.
Later when reviewing the call toaction, if you felt that it
(15:22):
wasn't compelling enough, youcan highlight that section and
type:"make this more persuasiveand emphasize the time saving
benefits." Jasper would thenrewrite that and create a
stronger emotional appeal thatwould align with your audience's
desires.
So this interactive editingprocess would feel like you were
(15:45):
kind of having a skilled contentcollaborator who can instantly
implement your feedback.
It honestly takes like maybe 90minutes to finish a 2,500 word
guide.
This is a task that, withoutusing a tool like Jasper, could
easily take five to six hours.
There's your whole workdayversus doing the whole thing in
(16:08):
about 90 minutes.
To illustrate how Jasper worksfor teams, let's consider a
hypothetical marketing agencyscenario.
So imagine a marketing agencywith a team of five content
creators working with dozens ofclients across different
industries.
This team might face severalchallenges.
(16:30):
Each client has a differentbrand voice, making it hard to
switch contexts.
Additionally, team members oftenduplicate efforts by creating
similar content, and theapproval process is lengthy and
fragmented across email andSlack.
Plus, new team members can takemonths to master each client's
voice and style.
(16:50):
With Jasper's team features,they could create brand voice
profiles for each of their majorclients.
Storing examples of approvedcontent in the team library.
This would allow any team memberto create content for any client
that matches their establishedvoice.
They could also set up sharedtemplates for recurring content
(17:12):
types, like monthly clientnewsletters, case studies, and
social media campaigns.
This would standardize theirapproach and improve
consistency.
The workflow features wouldtransform their approval
process.
Instead of emailing drafts backand forth, content would move
through defined stages in Jasperfrom draft to internal review,
(17:34):
to client approval.
Comments and revisions would allbe in one place, eliminating
confusion and the potentialresults?
Well, the team might increasetheir content output
significantly without having toadd additional staff, reduce
revision requests from clients,and cut onboarding time for new
writers from months to merelyweeks.
(17:56):
Most importantly, they couldtake on more clients without
adding stress and chaos thatthey'd experienced before.
So when do you use Jasper andwhen do you use ChatGPT?
Well, based on having used bothtools, here's a practical guide
on when to choose Jasper overChatGPT, or vice versa.
(18:17):
I recommend that you use Jasperwhen you're creating marketing
content on a regular basis whenyou need to maintain a
consistent brand voice.
When you're working with a teamon content creation or creating
for multiple clients when youwant specialized marketing
frameworks built in, and whenyou want visual content as part
(18:41):
of your workflow or when SEOperformance is critical for your
content.
For example, if you run ane-commerce store selling
eco-friendly home products,you'd need to create content and
with product descriptions, emailnewsletters, and social posts
weekly, all in your brand's,educational, but playful voice.
(19:02):
In this case, Jasper would beideal because you could save
your brand voice profile, usethe specialized e-commerce
templates and generate bothtexts and images in one
platform.
I recommend that you use ChatGPTwhen you need help with diverse
tasks beyond just marketing, ifyou're on a tighter budget, if
(19:22):
you want to create contentoccasionally rather than
regularly, and if you needassistance with more technical
content like coding, becauseChatGPT has that ability as
well.
For instance, if you needprimarily help with customer
service responses, occasionalblog posts, and sometimes
technical troubleshooting foryour website, the diverse nature
(19:44):
of your needs and relativelyinfrequent content creation
would make ChatGPT a better fit,plus the fact that ChatGPT has a
free version as well as a paidversion, might make that better
suited for your needs.
As with all the other platforms,I also want to address the
limitations of Jasper becausewhile it is incredibly powerful,
it is also important tounderstand its limitations.
(20:08):
So limitation#1 is obviouslycost.
This is the most expensive ofthe tools that we've discussed
in this mini series.
If you are on a tight budget,you might want to start with
ChatGPT, either the free plan orthe paid plan at$20 a month, and
then upgrade to Jasper when youneed all of the services that it
(20:29):
can provide, as it is the mostexpensive of the tools that we
have discussed.
I only recommend going to Jasperwhen you can justify the
expense.
Consider where you are in yourbusiness journey when choosing
which tool to use.
Limitation#2 is the learningcurve.
I will note that I tried Jasperearlier in my business journey
(20:52):
and I did not like it.
It was overwhelming for mebecause it had so many features.
So if you are relatively new onyour AI experience, it might be
overwhelming to you as well.
It has so many amazing featuresthat it can often feel a little
overwhelming, and I find thatmany new AI users feel that as
(21:15):
well, especially during maybeyour first week using Jasper.
There are so many features thatit can kind of feel like you're
drinking from a fire hose, andit can be hard to know where to
start.
I would say it takes about threeweeks of regular use before
feeling truly comfortable withthe platform.
So be prepared to invest sometime in learning the tool before
(21:38):
you really see maximum returns.
Limitation#3 is that it stillneeds human oversight.
As with all AI, imaginepublishing a Jasper generated
article without fact checkingthe article might confidently
cite statistics that turn out tobe fabricated.
This could potentially damageyour credibility with your
audience.
I've said it before.
(21:59):
I will say it again.
AI is your unpaid intern.
You are the CEO of yourbusiness.
So no matter how good the AI,human Oversight is a vital part
of using AI, you need to proofeverything that is produced with
AI and put your own human touchon it.
And limitation#4 is the factthat Jasper is specialized for
(22:23):
marketing.
So if you've used Jasper beforeand you tried to have Jasper
help you troubleshoot an issuewith your website or help you
with something outside of thescope of marketing and content
creation, it would likely beoutside of its depth compared to
ChatGPT.
So recognize that Jasper'sstrength is marketing content,
(22:46):
not general purpose assistance.
And there you have it, acomprehensive walkthrough of
Jasper.
As you've heard, Jasper offers aspecialized AI platform designed
specifically for contentcreation and marketing.
The real power of specialized AItools like Jasper are that they
don't just help you createcontent faster, they free you up
(23:08):
to focus on the aspects of yourbusiness that truly need your
human touch.
If you found this episodehelpful, don't forget to
subscribe and leave a review.
It helps other tech curiousentrepreneurs to find the show.
This has been part of ourongoing AI alternatives
miniseries.
For more in-depth training onusing AI tools in your business,
(23:29):
check out my AI EvergreenContent Machine course.
I'll show you my complete systemfor creating content that works
for your business around theclock, including how to
integrate specialized tools likeJasper into your workflow.
The link is in the show notes.
Thanks so much for tuning in totoday's episode of Tech Savvy
101.
I'll see you really soon.
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