June 18, 2025 • 42 mins
The crypto world is evolving at lightning speed, with household names like Shopify, Walmart, and Amazon all making significant moves into the blockchain space. As these corporate giants adopt stable coins and crypto payments, the question becomes: how do we bring everyone else along?
Marcus explores the art and science of introducing "normies" to Web3 domains and digital identity. The challenge isn't just technical—it's about communication. Most people immediately tune out when hearing crypto jargon, so crafting an effective elevator pitch becomes essential. The best approaches start with familiar concepts (like comparing Web3 domains to social media usernames) before introducing the revolutionary aspects of ownership and control.
Education proves to be the foundation of successful onboarding. Rather than overwhelming newcomers with technical details, guiding them toward structured learning resources allows them to discover value at their own pace. This pairs perfectly with strategic incentives—from simple giveaways to exclusive access—that provide immediate reasons to engage with the technology.
Perhaps most crucial is creating "success moments" that transform abstract concepts into tangible benefits. When someone receives their first Web3 domain, experiencing an immediate positive outcome locks in their understanding and encourages further exploration. By developing comprehensive onboarding funnels that incorporate clear communication, educational pathways, meaningful incentives, and memorable first experiences, we can significantly accelerate mainstream Web3 adoption.
Ready to become part of this growing movement? Visit LearnWeb3.xyz to join the waitlist for a comprehensive certification course designed specifically for newcomers to the space. Each person you successfully introduce to Web3 becomes not just a user, but potentially a lifelong community member and advocate for digital identity.
Freename.io is the leading Domains platform in Web3. Users can mint their own customized Web3 TLDs.
Geek out with style - NerdMerch
Shop web3 tech inspired print on demand merch featuring original designs by IHeartDomains
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Want to LEARN more about Web3 Domains and Digital Identity?
My name is Marcus Andrews aka” WenAirDrop”, founder of IHeartDomains LLC, and since 2022 we have been a leading resource for News, Innovations, Education, Alpha and Business Development in the Web3 Domain & Digital Identity space.
If you're interested in Web3 domain insights, development, and news, don't miss our upcoming TECH Talk episodes featuring industry builders. Join our live discussions on Twitter/X spaces and engage with our community on platforms like Warpcast and Link3 for real-time updates and valuable ALPHA. Your journey into the future of digital identity begins with us!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
no-transcript.
Speaker 2 (02:18):
Welcome to our Tech Talk podcast.
This is a live discussion thatwe record here weekly on X where
we highlight news, innovation,education and alpha in the Web3
technology and digital identityspace.
I am your host, marcus akaWinAirdrop, founder of
iHeartDomains, and we have beenyour number one resource for
(02:39):
unbiased Web3 and blockchaindomain educational content, with
over 100 and something of thesethings and YouTube videos
produced and archived over thepast two and a half to three
years.
You can search our entirepodcast archive for prior
recordings and an easy to readblog overview of each episode at
iheartdomainscom Also priorrecordings.
(03:00):
If you'd like to listen to thisin podcast format or on your
spare time, while you wash thedishes, driving your car,
whatever it may be, you canlisten to this on every major
podcast player, including ApplePodcasts, spotify, iheartradio,
and all of those episodes in adirectory of all the podcast
players are easily reachable attechtalkhost.
(03:21):
As usual, I'm going to start offwith a little bit of opening
news before we get into the mainsubject and, as you can see at
the top of the space, the mainsubject is how to onboard
Normies 101.
But, going into recent news andaligning perfectly with the
subject of the space, just wekind of got hit with two big
(03:42):
ones yesterday and today.
So yesterday, an announcementwas made from Shopify side that
they have partnered withCoinbase in order to offer
payments, crypto payments, onShopify via USDC.
So, yeah, we're going to beintroducing Well, I mean,
essentially, stable coins arethe safest form of
(04:03):
cryptocurrency and I often usestable coins as an example when
speaking to people about cryptoabout you know how harmless it
can be, right, how you can justliterally store money on there
and it doesn't lose any value.
Well, they're going tointroduce this concept to the
message and begin using it, asit's intended to be used, as a
(04:23):
form of currency.
Shopify is a humongous platform,as we know.
There are countless number.
I mean, I'm sure there's anexact number, but for me it's
countless.
There's a countless number ofmerchants online merchants that
use Shopify.
You know being able tointegrate with that and accept
crypto payments, or even justspreading that narrative to all
(04:44):
of those people who areutilizing that platform.
It just helps aid in adoption,right?
And then, following up on thatthis morning I don't know if
this is the same level biggernews, what it was actually
probably bigger news BothWalmart and Amazon are planning
to launch their own stable coins?
(05:05):
Yeah, and it's going to be well.
Again, I'm sure in some form orfashion it's going to be used
as a medium to transact.
But how they'll introduce itand to what extent?
Especially with Walmart?
Right, I see Amazon becauseit's already an online and
digital business, but I guessWalmart is too.
(05:25):
Now Walmart's pretty much justlike an Amazon.
So them both launching stablecoins again, behemoths, these
are beyond household names,these are worldwide names.
And when you talk aboutinfluence, when you talk about
being able to drive a narrative,when you talk about what other
people need to see as signalsbefore they adopt something,
(05:45):
certainly being able to drive anarrative when you talk about
what other people need to see assignals before they adopt
something, certainly beingintroduced to cryptocurrency at
Walmart and Amazon should bepretty helpful in our quest to
getting other people to listenabout this thing called Web 3.
And so, again, major news, majormajor news.
I see a lot of dominoescontinuing to fall because of
(06:05):
these announcements of you know,other people like and it's not
only people as well like there'sbusinesses.
Um, that will be signaledbecause of these uh type of
partnerships, these integrations.
Again, another corporation isgoing to be looking at this and
they're not going to be sayingwhat they're stupid.
They're going to be saying, oh,how can stupid.
They're going to be saying, oh,how can I get mine?
Or you know, how does this, youknow how can I become a part of
(06:27):
this?
And they'll build my business.
And speaking of that, one of theother announcements that came
out from Coinbase yesterday waskind of went Well, there's two
things from Coinbase yesterdaythat kind of went under the
radar in the shadow of theShopify announcement.
They actually kind of laid itout.
I think they had a pressconference or something like
that and they just, like I said,they just opened the door, like
yeah, this is what we built.
(06:51):
Two things.
They launched the Coinbasebusiness suite A little bit
earlier on our Web3 Domains.
Well, talk on Freename.
I referenced a lot about how thecurrent merchant service
acquiring business works and themechanics behind it and how
blockchain processing, theability to eliminate fees,
(07:13):
instant reconciliation, thingslike that.
That just revolutionizes likepayments at the point of sale,
like on a ridiculous level.
And again, like I said, youknow, during that space, it
eventually will make sense andthis is the signal that these
larger retailers like Shopifyand Walmart and Amazon.
This is what they're sending.
I mean, and I'm assuming thisis why they're wanting to do
(07:34):
these things.
Now, moving forward again, ifyou're that other business
that's looking at theseintegrations and you're saying,
how can I become involved?
How can I accept cryptocurrencyat my point of sale, how can I
adopt these things?
Coinbase just rolled out abusiness suite and they're
currently enrolling businessesto basically utilize their tools
(07:55):
and integrate blockchain,crypto, payments, et cetera,
into the way they interact andtransact.
So big news from them.
That's the first thing thatkind of went under the radar.
So again, that's the I don'tknow how many times I can say it
from the consumer, retail level, we're gonna get a ton of
(08:15):
exposure from these behemothsand these giants.
And then from the businesslevel, from the corporate level,
we already seeing, you know,people like Coinbase start to
entertain the prospect ofintroducing this at the point of
sale, and then it justcontinues to go from there and
then moving on to the point ofsale.
The second thing that theyannounced is they partnered with
American Express to launchtheir Coinbase One card.
(08:38):
So now American Express hasgotten into the well, they're in
the merchant service issuinggame, but they have now gotten
into the cryptocurrency issuinggame, and this is how it starts
the issuers come in at theirlevel, they start creating these
assets, these cards, creditlines, things like that and then
acquirers and everybody elsegives access to this capital and
(09:01):
then you get forced to adopt itbecause, well, this is who's
giving you the money that youneed to pay your bills, or this
is who's allowing you to sendmoney from point A to point B,
or this is who's allowing you topay your groceries with the
money that somebody sent youfrom a platform or a program
with USDC or whatever right, andagain, all super big things.
(09:21):
It was just like a snowball.
You know, the news today kindof messed that up with this war
and stuff.
I mean, they kind of put alittle bit of a damper on the
good news.
But if you can see past that,there is a lot being built.
And again, all of this isaligned with Web3 digital
identity, because the morepeople that start using this,
the more people will need toidentify each other, send each
(09:44):
other money, interact with eachother, find each other, build
with each other, associate witheach other, brand with each
other, et cetera, and you can'tdo that with a bunch of numbers.
You'll need to do that with aname.
And, speaking of that, one ofthe other announcements I want
to make and I think I made theannouncement last week, but If
you weren't already aware, andsomething I'm going to touch on
(10:04):
a little bit during this techtalk our module is being created
as we speak.
It should be live.
Well, it's not even a module,it's a full certification course
.
It's got eight modules, butit'll be live before the end of
the month, so in the next coupleof weeks.
But you can now easily accessthe waiting room or the sign-up
page at LearnWeb3.xyz.
(10:25):
Access the waiting room or thesign up page at learnweb3.xyz.
It will already also have aninternal community group.
So, and I'll probably open thatup in the next couple of days.
So anyone who is interested ishaving a general conversation
about Web3 digital identity orif you want to bring or invite
anyone who is curious, that'skind of going to be the social
area community for students whoenroll in this course.
(10:49):
So yeah, looking forward tothat.
Another thing with theLearnWeb3.xyz I don't know why I
just lost my train of thought,but registrations are also
available for our TLDs onFreename for Web3 Digital
Identity.
For those who are already aware, we own dgen, exchain and defi
(11:11):
wallet.
You can easily findregistrations of those at
iheartdomainscom.
Again, super easy peasy.
You own your domain forever andit will fall right in line with
what we are talking about today.
Again, as you can see at the top, today we are focusing and we
are talking about today.
Again, as you can see at thetop, today we are focusing and
we are talking about how toonboard normies and this could
(11:32):
be applied to anything but, ofcourse, specifically we're
talking about Web3 domains anddigital identity but how to
onboard normies and that's,people who are new to crypto and
Web3 to get their first Web3domain.
And why is this important?
That we reach out and stretchbeyond just our crypto bros and
start talking to people who arearound us, normal, everyday
(11:53):
people.
It's because if we really wantWeb3 to thrive, we truly do need
everybody on board.
So let's start with the bigpicture, right?
Why should everyone care aboutWeb3?
Now, again, we've talked aboutall these giants that are coming
into the space, all of theseentities that are household
(12:14):
names, that are starting toadopt this technology.
It's eventually going to beforced on people in some way or
another.
It's going to be introduced toyou, and it's going to be
introduced to you probably at abasic level, right?
It's going to be introduced toyou and it's going to be
introduced to you probably at abasic level, right?
Web three domains and this is agreat way to start conditioning
yourself to understand thevalue that you're truly adding
(12:35):
when you're introducing somebodyto this ecosystem Web three
domains are your digitalidentity.
You own it.
It's like a username on TikTokor Instagram, but a company
controls those and if thatcompany shuts down, your
(12:55):
identity disappears.
There are people that arebecoming overnight millionaires
in cryptocurrency right now.
This is not a joke, right?
There are people who haverebuilt their entire lives on
the blockchain.
There are people who have foundcompletely new purposes on the
blockchain.
That needs to.
People who have foundcompletely new purposes on the
blockchain.
That needs to be protected.
If you invest that amount oftime and that much energy into
creating this personal ecosystemand this identity, you should
(13:15):
own it.
That platform should not.
Web3 Domains solves this.
Again.
You own them forever In mostcases, right?
Unless it's those other peoplewhere you have to pay renewals.
Mine's coming up too.
It stinks, but you control themcompletely.
They're your universal usernameagain, universal for branding
(13:36):
on the blockchain and theysimplify everything, even at the
basic utility that they havenow, they really make things
extremely convenient.
There's a lot of places thathave resolution capability
that'll let you see exactlywhat's in your wallet, even
resolving NFTs and anything else, simply by typing in your Web3
(13:56):
domain.
You type your Web3 domain inOpenSea, right?
There's a lot of really greatuse cases, even simple
searchable use cases, for Web3domains.
That makes these truly yourdigital passport on the
blockchain.
Again, and depending on youknow what kind of name you have,
or a grail of a name.
It's easy, it's memorable, it'sfully yours.
It's something that you canbuild upon, right.
(14:19):
But here's the thing if you wantto and we all know this, right,
everybody that's in this spaceso far, and most of the people
who are on crypto Twitter, asI've said before, web3 itself
has pretty much already adoptedthe concept of Web3 domains to
some extent, right?
Even if it's just as a flex orwhatever, right?
But again, we're talking topeople outside this space who
(14:42):
are like, huh, what is thatthing?
Outside this space, who arelike, huh, what is that thing?
And I thought crypto was wheremonkey pictures and scams and
things like that happen.
And here's the problem that wehave when we try to communicate
any of this stuff to otherpeople.
It's that we fall flat becausewe're simply not speaking a
language that anyone currentlyunderstands.
Right, and I'm speaking formyself, right?
(15:03):
Maybe you've got a killer waythat you onboard people and
you've been leading them intothe space like Pied Piper, right
, and I've been putting in someeffort too and have onboarded
quite a few people, but I feellike I've lost a lot of
opportunities just simplybecause I didn't have a proper
funnel for a normal person tounderstand why they should care
(15:25):
or why they should listen to me.
And part of what I've createdwith LearnWeb3.xyz as I'll
explain a little bit later inthe space is part of optimizing
my funnel, because every day I'mtrying to get better at
explaining this to somebody andgetting it to connect quicker.
But one of the first thingsthat you need to do and this is
(15:46):
obvious in any business, if youhave any business, no matter if
it's web two, web three, armchain off chain, selling bytes
to selling stocks one of themost useful tools to craft and
to perfect is your elevatorpitch, and for anyone who isn't
new to marketing or to business.
(16:10):
You already know what I'mtalking about, but I'm going to
explain it again, right, Becausewe do have an audience of
people who listen to thispodcast that may be hearing some
of these concepts for the firsttime.
So an elevator pitch isessentially the concept is the
amount of time that it takes foryou to take a ride in an
elevator with someone isessentially the amount of time
that you have to make animpression or to interest them
(16:30):
enough If you, if you're thatsocial person right To interest
them enough and having acontinuous conversation when you
get off the elevator Right.
So usually 10 to 15 seconds.
The elevator pitch in thebusiness world typically means
can you speak or can youcommunicate what it is that you
build in that amount of time,right?
And if you can't, if you can'teffectively communicate the
value of what you're about orwhy someone should connect with
(16:53):
you in that amount of time, thenyou need to continuously
optimize that message until youcan, because then you'll
continue running on and you'lllose their interest or you
probably just haven't dialeddown on the value of your
product if you can't explain itquickly.
And, to be honest with you,that's kind of the position that
we are really in with Web3domains.
(17:13):
It's not that they don't havevalue, because we know that they
do.
The problem that I continuouslyrun into when trying to craft
this elevator pitch or get itout is that with normal people
you almost have to have twoelevator pitches.
Right.
You've got to have the elevatorpitch for what is blockchain
and Web3 to begin with, what isthis crypto thing?
(17:35):
And then, once you get a personto go, uh-huh, yep, right, yeah
, that's cool.
Then you've got to piggybackthat with.
And then, yeah, if you decideto take the risk, when you get
home on your own time and jumpinto Coinbase and throw a
thousand bucks in there and setup a Metamask account, you might
want to get a Web3 digitalidentity to make sure people can
(17:57):
send you money.
And so this is why I'm sayingthat you need a funnel, because
one singular thing won'tnecessarily get somebody to
click I mean, depending on howgood you are at closing people,
but a combination of thingsshould lead somebody down the
path of understanding what thisis.
(18:18):
But going back to what I'mtalking about, to the elevator
pitch, right, how do you tellsomebody what Web3 domains are
or what this thing is, in 10 to15 seconds?
Well, some best practices.
And again and I'll show you kindof how this funnel works, but
some best practices to just getthe conversation going is, first
and foremost, to familiarizewhat you're talking about with
(18:39):
anyone.
Start with something familiar,right, blockchain tech, and I'll
give you a perfect example.
This is where much love to mybrothers over at Handshake.
Some of them are extremelytechnical and, again, the ethos
that you may follow or thereason for why you're in this
space or have adopted thistechnology may be completely
(19:00):
different than what's usable toan average person, right?
So a lot of us have, you know,decentralization right, we have
a lot of reasons for why thatholds significant importance and
improves our lives, but it maylose a lot of people in actual
conversation.
Now.
It's not like the value's notgonna lock in with them at some
other point, but initially inthat elevator when you're trying
(19:23):
to explain to somebody, you canget stuck trying to explain
just what that means.
Same thing with other things,right, very technical terms and
jargon.
Again, you have to kind oflower it.
Or, again, you've got tofamiliarize it with what people
are currently experiencing nowso that they can at least click
immediately.
So kind of the first part aboutit.
(19:45):
Again, universal usernamesalmost everyone on the planet,
even like people who aregrandmas for the most part at
this point, have a social mediaplatform and for the most part,
most of them can understand theconcept of people find you there
based on your name.
And for anyone who has comelate to social media that didn't
(20:07):
have the privilege of pickingthe name they want.
They can probably understandthe value of the name that you
have now, even though you'vemade it work.
Do you wish you had a betterone?
Right, and so you can startcommunicating it that way.
Again, if you're going tointeract in two part right, two
elevator pitches, and we'll kindof go through this, it's not
going to be easy for everyone,but if you can connect with
(20:29):
someone, at least on theprospect of Web3, having a
username of Web3, a way thatsomeone can send you money that
you own, that you can brand, andhaving the opportunity to get
that before all the good namesare gone, this is what I'm
trying to introduce to peopleright Now.
You may have to give thatperson that name for free to get
them to find the click andunderstand the value, but again,
(20:50):
this is how you can kind ofstart that conversation and
again highlighting some realworld value that they can
connect with If you can get themagain kind of on the same page
with you.
As far as what a crypto walletis, you can easily explain how,
if you get a crypto wallet, whatidentifies you or your kind of,
your routing or your bankingaccount number, your Cash App
(21:13):
and that's what I use a lot aswell.
I use Cash App as an example,probably more often than not,
because Cash App is actually atechnology that I'm surprised
clicked so quickly with people,especially older people, like
Cash App, venmo, all that stuff.
It's so similar to crypto andit can be used and it's really
(21:36):
usable to the average person.
In the same way that I feellike it's easier to make that
connection with Cash App.
So, again, when starting withsomething familiar, you Cash App
somebody.
You send peer-to-peertransactions.
This is a faster, easier way todo it.
You also can send an unlimitedamount of money.
If it's on there, if it's inyour wallet, you can send it and
it hits them immediately.
(21:56):
Nobody in between can stop.
Okay, cool, that sounds awesome.
What is your app?
In Cash App, you're known youridentity is whatever your dollar
sign or your cash tag is.
That's another similar familiarconcept that you can also
compare to Web3 domains.
Again, really easy conversationsto have.
Maybe the elevator pitch mightnot be so easy, but in crafting
(22:18):
it, thinking about those kind ofconcepts and how the masses and
normies already understandthings that these things make
better, may make it easier foryou to have these conversations
and not nerd somebody out, andthen again you can talk about
things such as ownership, createemotional connections, et
cetera.
But I would kind of stick withagain what lands somebody into
(22:40):
saying, hey, how do I learn more?
Where do I find out more?
This is your goal with thiselevator pitch.
Now, kind of moving past that,going to my own personal
experience and what I said I wasgoing to touch on.
So if you're going tocryptocurrency events or
networking there, theseconversations are a lot easier
(23:01):
to have, right?
You can always just tellsomebody you ever heard of ENS
blah, blah, blah, and thenlaunch from there and then start
talking about owning your ownTLDs and blah, blah blah.
Go to ENS blah, blah, blah andthen launch from there and then
start talking about owning yourOTLDs and blah, blah blah.
But if you're like me, right, ifon an everyday basis, most of
the people that you talk to arenon-crypto educated but also
extremely professional or in aprofessional industry or in a
(23:22):
technical industry, again,you're running into a lot of
opportunities where thingsaren't connecting.
And for me, I found that it's Ispend so much time educating
people or trying to do a minieducation with people on Web3,
that it was just easier for meto onboard people using
education, right.
So, rather than me trying toexplain everything to you, I can
(23:45):
get through my elevator pitch.
Some of the basics, right?
Web3 and blockchain, you know,right now there's so like, I'll
give you an example, one I'musing, right, I'm going to give
you my flow, and your flow maybe different depending on your
TLD, depending on whatever, butmy flow right now, currently,
the flow that I'm building, is,if I'm interacting with someone
(24:06):
who's in a professionalenvironment and I'm wanting to
interact with them, or on boardwith them, I'm going to tell
them.
Or the way I'm going to startthe conversation obviously is
you know, I'm in a Web3 orblockchain.
What is that?
It's technology, right?
It's technology kind of likeCash App allows you to transfer
money quickly and easily.
Okay, cool that's.
You know that's interesting.
And then I'm going to go evenfurther from there.
(24:27):
A lot of the technology that'sbeing built on is extremely
lucrative.
There are companies right nowthat are looking for devs,
they're looking for marketing,they're looking for everybody
that a typical company wouldlook for, but the problem is is
that the talent pool is low.
Almost all of them are lookingfor people who have some sort of
experience in Web3.
And again you're talking topeople who you know will have
their ears perked up if theyknow that there's an elevation
(24:49):
or something like that that theycan work towards.
I want to show you something.
You know I'm going to onboardthem with learnweb3.xyz, but
basically the way I can continuethe conversation and continue
my funnel of onboarding is bysending them there so that they
can get a formal introduction.
And they're doing so now, notjust because I've nerded them
(25:12):
out with Web3, but because theysee an opportunity on the other
side and at the end of themlearning this, now we can have a
real conversation because theyunderstand what I'm talking
about.
That funnel I see, and has had,you know, in the way that I
have used it, which hasn't beenformally up to this point but
will be that funnel for me, hasbeen successful.
Anytime I've been able to leavewith education first, anytime
(25:32):
I've been able to get somebodyat least on a similar page first
or been able to send them ontheir own.
If you can send somebody off ontheir own to go through a
course or a module and theyactually do it, you've got them
up right If they actually put inthat work on their own or
respect it, then more often thannot, you're able to continue
that conversation.
It's also an easy way to weedout people Some of the tools
(25:56):
that have existed that I'vebuilt in the past.
Again, I do have an intro toWeb3 Domains module on Mighty
Study.
I know Freename also has amodule on Mighty Study.
If this is a way that works foryou to introduce people to the
(26:18):
space to simply introduce amodule to them and then, you
know, help them figure out whatto do with that knowledge that
they just got.
After they get it, you caneasily introduce other people to
these same modules.
They exist.
You know Coinbase learn, whichI don't May still exist in some
form.
It did exist when I came ontothe space.
That was a very valuable tool,not only for myself to learn
about different tools ordifferent cryptocurrency, but
also referring other people.
(26:39):
It was extremely easy to sendsomebody to Coinbase and tell
them just go through CoinbaseLearn and then we can talk after
that about what I do and whatI'm trying to show you about
something else, but they did allthe work for you.
So, again, utilize some ofthese tools out here that are
educational in your path ononboarding normies, and these
are already built.
You don't have to reinvent thewheel.
(27:00):
The next thing is if you reallywant to accelerate adoption, use
incentives right.
Really want to accelerateadoption, use incentives right.
So giveaways, incentives thatpeople love, rewards right.
It's basic psychology.
If you want to give, getsomebody to do something for you
(27:22):
, then give them something onthe other end.
Prime example going back to theLearnWeb3.xyz, one of the
programs that we're going to doon this first cohort is what's
called a reverse scholarship,where the first 10 participants
actually get rewarded.
In addition to their on-chaincertificate, you get rewarded
with $100 of USDC, which wasgraciously sponsored by VergeDAO
.
Shout out to them for being ourinitial and our curriculum
(27:45):
sponsor and for sponsoring thescholarships.
But incentivizing people, on theother end, sometimes to get the
word out, to get people tostart talking about it, to get
people to do this in practicalapplication, you got to put some
feelers out there, right.
You got to get some influencersto use it.
You got to incentivize peopleto care and it, you know,
(28:06):
sometimes you can have mixedfeelings about it, right.
You think it should click witheverybody, that people should
just run with the value of it.
But that's just not the worldworks right, not the way the
world works.
So, understanding that nowfinding a way to incorporate
that in your marketing plan,ways to create excitement, to
create incentives you know thismay be extremely helpful for you
(28:27):
in adopting and getting peopleto adopt not only Web3 domains,
but now you have the secondaryjob of getting people to adopt
domains on your TLD right, andso a lot of different ways you
could do this.
One of the things I used to doon my Telegram group when I
first launched iHeart Domains isI actually had an airdrop bot.
(28:48):
That's in that group where Iused to give away I swear it was
like a dollar a day of cake,but it was split amongst like 50
people and you'd be surprisedhow many people would come into
that group and engage.
We actually have a whale rightnow in the free name community
that I talk to.
Still, I just talked to himearlier today that originally
(29:09):
came from my community and usedto be in there every day with
his GMs farming that little fivecents or whatever it was or
rewards, but that was enough tokeep people engaged.
It was enough to incentivizeand gamify.
Being here Again, you wantpeople to click to the value.
You want people to be here forthat.
Sometimes you, you got to getled there, right, some
(29:33):
everything clicks for peopledifferently, right, and and you
never know like giving someonesomething small, the smallest
incentive, can gain you.
Uh, you know the most loyalcommunity member.
Other things that you can doagain, and there's many
different incentives you cancreate.
Uh, if you're buildingsomething and this is another
big piece of advice that Icontinuously give and will give
until my last breath If you owna TLD, you are probably the
(29:56):
person, or the best person, atleast now, to come up with an
idea of who it suits, how youcould build it out and how you
create value for somebody aroundit.
And so do that right and makepeople or make access to that
thing exclusive.
You have to own my domain, or,once you own my domain, have my
(30:16):
domain, acquire my domain.
However you get it, you nowhave access to this thing that I
built, right.
So, if you have artist, shoutout to Angelina.
If you have a TLD like that,you build an artist tool where
people can publish things, cantokenize things, can get tipped
in a certain token, and in orderto do so in order to become a
member of that community, youknow they have to have a name on
(30:39):
that TLD.
Again, you've created anincentive for them to now want
that name.
Right, it's not really rocketscience.
It does take effort, but thesethings, again, communicating
this value, creating this value,it just creates a recipe where
you're likely going to have moresuccess than just sitting on it
(31:00):
.
Right?
And then giveaways right, juststraight up giveaways of the
domains themselves.
If any of you have been withiHeartDomains from the beginning
, we used to give away the defiwallets.
I think I gave away maybe a fewexchange, but definitely the
defi wallets.
We used to both give them awayduring spaces.
We used to host crypto in ourDiscord where if you won, like
(31:23):
if you won Texas Hold'em, yougot to pick a domain of your
choice and these were greatevents.
And again, these were.
I don't know if anyone wouldhave otherwise showed up had we
not had this incentive.
I'd love to think that theywere there for for the alpha,
but again, the audience and thebenefit that that that I
(31:44):
eventually got from doing thesethings outweighed what I was
giving away.
And if you look and you do themath on your own domains on your
own TLDs.
Again, if you've built a solidbusiness behind some of these
TLDs, where the benefit behindit, where the community that
you'll generate will create morerevenue for you than selling
the TLDs or selling SLDs, thengive the SLDs away, you know, or
(32:05):
figure out ways to discountthem or whatever it is, because
onboarding in that case, orcreating a community or mailing
list or whatever, is moreimportant than sucking people
dry from registrations, right?
So again, for everyone, thiswill be a little bit different,
but creating incentives in somesort of way or another is just
(32:26):
really a surefire way to capturethe attention of people who may
otherwise, you know, may notcare.
And then, lastly, is successmoments right If you really want
to lock in excitement and valueduring onboarding, create an
immediate success moment.
So you have your elevator pitch, you send someone on their path
(32:51):
to figure out what these are,at least get a basic
understanding of what Web3 is,to the point to where they're
interested in what these domainsare.
Then you've created some sortof way that they can either
interact or acquire one from youat a low cost, whatever cost.
Maybe they came to you and said, bro, I'll give you a thousand
bucks for the domain now, right.
Or maybe you had to give itaway to them for free in order
(33:13):
to get them to really take itright To finally lock in that
value.
Either way, you got to createsome kind of moment of success
to really lock it in, to lockthe transaction in.
What I mean by that and this isgoing to be different for
everybody, and again I'm goingto explain it from the
perspective of LearnWeb3.xyz.
But like, for instance, thewhole point of that course,
(33:36):
especially with the narrativethat I'm leading with, is there
are, there's an opportunity,right, if you really learn this
if not just hear about it, notjust take a coinbase, learn
class, not just watch a youtubevideo if you really learn this,
you are going to have a greatand sufficient skill enough
(33:56):
skill that would be enough foran employer to say this guy's
efficient in web3, right.
But how do you do you do thatright?
Well, what you'll get at theend of my course, not only is a
Web3 digital identity that youcan send somebody to hopefully
to find it, but also you'regoing to get an on-chain
certificate.
So this is what I'm talkingabout.
So the success moment You'reactually going to get sent an
(34:17):
on-chain certificate, so thatnow you have an actual thing
that you can reference.
A success.
For some people that might be aPOAP, right when you first set
up a wallet or something likethat.
Like if you've gone to EastDenver, I think they have the
Mew wallet.
When you set up the Mew walletand you set it up correctly and
connect this and connect that,now you can go get a free $10 at
(34:38):
this food truck a successmoment.
Or now you get airdropped.
I remember they airdroppedsomething straight up like 10 or
15 bucks of usdc or somethinglike that again a success moment
.
Uh, on-chain certificates,instant rewards, all these
different things.
If you're creating a program toonboard people, if you're
bringing somebody onto your youknow, into your app or whatever
(35:00):
you built, them getting accessto it, them getting an unlock,
that's a success moment.
That's just showing them thatthey didn't take this domain for
no reason, that it actuallydoes something, and it's
important and again, even thoughwhat it does is limited, it's
important to learn what they dodo so that you can implement
this again in your onboardingstrategy, because what it
(35:22):
essentially does is not onlydoes it lock in the value for
that person so that you reallyactually onboarded them, because
all the people you talk toabout crypto, web3, that's not
onboarding people.
If you talk to them six monthsago and you go find them now and
they don't have a wallet orWeb3 domain, you just talk to
them about it.
What you want to do is you wantto get people all the way to
the point where they're actuallyeither using it or that app is
(35:45):
still at least live on theirphone.
Right, and the way to do thatis to get them to go all the way
through the process so that itfinally locks and it clicks and
then and then from there, I mean, fate will take its course
Right.
But again, if you're building,if you own a TLB, if you're
(36:06):
onboarding people to the space,you know, in addition to all the
other things, it is veryimportant and I think it is
going to be very strong foronboarding and retaining the
people that you've onboarded, tocreate again a success moment,
so that they not only havesomething to feel good about
from now adopting your domain,but now they have something to
share with someone else, theyhave something to be proud of.
You never know, it mightcontinuously create that domino
effect that brings more peoplein, just like everything else
(36:28):
that's happening around ourspace.
Every single action thateveryone's taking is helping
bring another person into thespace.
All right, so hopefully, somekey takeaways for anybody who is
listening back to the space.
It's important to develop astrategy or a funnel.
Not one singular thing willwork in most cases.
(36:49):
Again, you may hit it off thebat with somebody and you know
they may instantly click, butfor most people they're going to
need a little bit of guidinginto the space.
If you're actively building onyour TLD, you have a business
and you know, just like anyother business.
In order to create conversionsin that business, you have to
create some sort of funnel.
(37:09):
When a person walks in the door, if you're selling, you know
tools or clothes or anythinglike that you've got a funnel.
Everything from the way thatyou do merchandising that's part
of the funnel, right?
You don't have the clotheslaying on the floor, you have
them on hangers.
You have some on mannequins,you have different visual
elements.
This is part of your funnel.
You bring them in, you greetthem, you have a changing room.
(37:33):
That at all these things as afunnel.
They are one.
It doesn't just happen.
A person doesn't just magicallyelevate and what do you call it
?
Teleport into your store, havethe decision the mind made up,
(37:54):
not try anything on, and thenteleport home.
It's a process.
The same thing with Web2Domains.
The person isn't just going towake up one day, see the news
and say, hey, I want a Web3domain, I want yours, I know
exactly how to get one on theblockchain with my magic debit
card and buy one.
It's just.
I mean, most people don't evenknow where to start and so it is
up to us to help educate themand guide them.
(38:15):
But they're not going to listento you if you're not
interesting, so perfect yourelevator pitch.
They're not going to listen toyou if they don't know how or
why they should care.
So lead with education.
They're probably not going tolisten to you if it costs them a
whole bunch of money and it'ssuper risky.
So think about maybe having away to get it to them for low
cost or no cost, and thenthey're probably not going to
(38:38):
listen to you if they think,yeah, it's not going to do me
any good and it's just going tosit here anyway.
They try to figure out a way togive them some sort of a center
for reward at the end, but theyactually do get something out
of having this thing.
We are still super, incrediblyearly to Web 3.
We know this, but as early aswe are, we are going 50,000
(39:00):
miles per hour.
As I said at the beginning ofthe space.
Shopify is now onboardingWalmart, amazon.
The list is going to continueto go on.
If it's Walmart, it's going tobe Target, if it's Target, it's
going to be Sears and Macy's.
You know what I mean.
It's just going to keep going.
(39:21):
And so this is your opportunityto help be a pioneer into the
space.
Every person that you onboard,every person that you bring here
, is a person that will become alifelong customer, a lifelong
community member of yours,because you were the one that
initially established that valueand made onboarding easy, fun
and rewarding for them.
So, yeah, hopefully this gaveyou a good idea of how to create
(39:44):
your own pipeline andonboarding funnel.
Again, for everybody it's goingto be a little different
Depending on the TLB you own.
You know, the concept that willget people to adopt your TLB
just might be a knockout to park.
Again, there's some easy onesout there easy, right, it's an
(40:05):
easy one, easy ideas, and someof us we're going to have to try
a little bit harder.
But there is value for everyoneout there.
It is up to us to create thatvalue.
It is up to us to be able tocommunicate that value in the
most normal and interesting waypossible to normies if you want
this space to continue tosucceed.
One last piece of advice too andI said this yesterday again
just like there's a lot ofeducational, actual tools and
(40:27):
stuff that's out there that youcan use to onboard people,
there's a lot of great contentcreators out here in our space,
from every single naming servicethat have put their spin right.
We've all tried this in our ownway.
We've all tried explaining thisin our own way.
We've all tried basicallyselling this in our own way.
We've all tried, you know,basically selling this in our
own way, and you know, some ofus may land better than others.
(40:47):
So go to YouTube, google youknow, web3 Domains, google
Unstoppable, google, ens.
Find someone who resonates withyou.
Find things that you can sharewith people, because at the end
of the day, at least for us,you're not onboarding people for
no reason.
You're onboarding people thatmay potentially become customers
or community members of yourTLD, who may eventually be
(41:12):
people who create more valuebehind your TLD.
So each one of us is building aspace and each one of us is
building our own digital assetsin this space.
But, yeah, sorry for thatlong-winded end there.
Thank you, guys for tuning intothis tech talk.
Again, this will be availablein the next couple of days on
every major podcast player, soif you prefer to listen back to
(41:32):
it, that way, anybody who'slistening to this you will be
able to do so at tech talk thathosts.
Also, there'll be a blogoverview of this entire tech
talk as well as a recordinghosted on our website at
iheartdemainscom.
Yeah, as usual, focus on yourmission, not your condition.
Hope everybody has a greatweekend and happy demanding and
(41:53):
talk to you guys next week.
no-transcript.
Speaker 2 (02:18):
Welcome to our Tech Talk podcast.
This is a live discussion thatwe record here weekly on X where
we highlight news, innovation,education and alpha in the Web3
technology and digital identityspace.
I am your host, marcus akaWinAirdrop, founder of
iHeartDomains, and we have beenyour number one resource for
(02:39):
unbiased Web3 and blockchaindomain educational content, with
over 100 and something of thesethings and YouTube videos
produced and archived over thepast two and a half to three
years.
You can search our entirepodcast archive for prior
recordings and an easy to readblog overview of each episode at
iheartdomainscom Also priorrecordings.
(03:00):
If you'd like to listen to thisin podcast format or on your
spare time, while you wash thedishes, driving your car,
whatever it may be, you canlisten to this on every major
podcast player, including ApplePodcasts, spotify, iheartradio,
and all of those episodes in adirectory of all the podcast
players are easily reachable attechtalkhost.
(03:21):
As usual, I'm going to start offwith a little bit of opening
news before we get into the mainsubject and, as you can see at
the top of the space, the mainsubject is how to onboard
Normies 101.
But, going into recent news andaligning perfectly with the
subject of the space, just wekind of got hit with two big
(03:42):
ones yesterday and today.
So yesterday, an announcementwas made from Shopify side that
they have partnered withCoinbase in order to offer
payments, crypto payments, onShopify via USDC.
So, yeah, we're going to beintroducing Well, I mean,
essentially, stable coins arethe safest form of
(04:03):
cryptocurrency and I often usestable coins as an example when
speaking to people about cryptoabout you know how harmless it
can be, right, how you can justliterally store money on there
and it doesn't lose any value.
Well, they're going tointroduce this concept to the
message and begin using it, asit's intended to be used, as a
(04:23):
form of currency.
Shopify is a humongous platform,as we know.
There are countless number.
I mean, I'm sure there's anexact number, but for me it's
countless.
There's a countless number ofmerchants online merchants that
use Shopify.
You know being able tointegrate with that and accept
crypto payments, or even justspreading that narrative to all
(04:44):
of those people who areutilizing that platform.
It just helps aid in adoption,right?
And then, following up on thatthis morning I don't know if
this is the same level biggernews, what it was actually
probably bigger news BothWalmart and Amazon are planning
to launch their own stable coins?
(05:05):
Yeah, and it's going to be well.
Again, I'm sure in some form orfashion it's going to be used
as a medium to transact.
But how they'll introduce itand to what extent?
Especially with Walmart?
Right, I see Amazon becauseit's already an online and
digital business, but I guessWalmart is too.
(05:25):
Now Walmart's pretty much justlike an Amazon.
So them both launching stablecoins again, behemoths, these
are beyond household names,these are worldwide names.
And when you talk aboutinfluence, when you talk about
being able to drive a narrative,when you talk about what other
people need to see as signalsbefore they adopt something,
(05:45):
certainly being able to drive anarrative when you talk about
what other people need to see assignals before they adopt
something, certainly beingintroduced to cryptocurrency at
Walmart and Amazon should bepretty helpful in our quest to
getting other people to listenabout this thing called Web 3.
And so, again, major news, majormajor news.
I see a lot of dominoescontinuing to fall because of
(06:05):
these announcements of you know,other people like and it's not
only people as well like there'sbusinesses.
Um, that will be signaledbecause of these uh type of
partnerships, these integrations.
Again, another corporation isgoing to be looking at this and
they're not going to be sayingwhat they're stupid.
They're going to be saying, oh,how can stupid.
They're going to be saying, oh,how can I get mine?
Or you know, how does this, youknow how can I become a part of
(06:27):
this?
And they'll build my business.
And speaking of that, one of theother announcements that came
out from Coinbase yesterday waskind of went Well, there's two
things from Coinbase yesterdaythat kind of went under the
radar in the shadow of theShopify announcement.
They actually kind of laid itout.
I think they had a pressconference or something like
that and they just, like I said,they just opened the door, like
yeah, this is what we built.
(06:51):
Two things.
They launched the Coinbasebusiness suite A little bit
earlier on our Web3 Domains.
Well, talk on Freename.
I referenced a lot about how thecurrent merchant service
acquiring business works and themechanics behind it and how
blockchain processing, theability to eliminate fees,
(07:13):
instant reconciliation, thingslike that.
That just revolutionizes likepayments at the point of sale,
like on a ridiculous level.
And again, like I said, youknow, during that space, it
eventually will make sense andthis is the signal that these
larger retailers like Shopifyand Walmart and Amazon.
This is what they're sending.
I mean, and I'm assuming thisis why they're wanting to do
(07:34):
these things.
Now, moving forward again, ifyou're that other business
that's looking at theseintegrations and you're saying,
how can I become involved?
How can I accept cryptocurrencyat my point of sale, how can I
adopt these things?
Coinbase just rolled out abusiness suite and they're
currently enrolling businessesto basically utilize their tools
(07:55):
and integrate blockchain,crypto, payments, et cetera,
into the way they interact andtransact.
So big news from them.
That's the first thing thatkind of went under the radar.
So again, that's the I don'tknow how many times I can say it
from the consumer, retail level, we're gonna get a ton of
(08:15):
exposure from these behemothsand these giants.
And then from the businesslevel, from the corporate level,
we already seeing, you know,people like Coinbase start to
entertain the prospect ofintroducing this at the point of
sale, and then it justcontinues to go from there and
then moving on to the point ofsale.
The second thing that theyannounced is they partnered with
American Express to launchtheir Coinbase One card.
(08:38):
So now American Express hasgotten into the well, they're in
the merchant service issuinggame, but they have now gotten
into the cryptocurrency issuinggame, and this is how it starts
the issuers come in at theirlevel, they start creating these
assets, these cards, creditlines, things like that and then
acquirers and everybody elsegives access to this capital and
(09:01):
then you get forced to adopt itbecause, well, this is who's
giving you the money that youneed to pay your bills, or this
is who's allowing you to sendmoney from point A to point B,
or this is who's allowing you topay your groceries with the
money that somebody sent youfrom a platform or a program
with USDC or whatever right, andagain, all super big things.
(09:21):
It was just like a snowball.
You know, the news today kindof messed that up with this war
and stuff.
I mean, they kind of put alittle bit of a damper on the
good news.
But if you can see past that,there is a lot being built.
And again, all of this isaligned with Web3 digital
identity, because the morepeople that start using this,
the more people will need toidentify each other, send each
(09:44):
other money, interact with eachother, find each other, build
with each other, associate witheach other, brand with each
other, et cetera, and you can'tdo that with a bunch of numbers.
You'll need to do that with aname.
And, speaking of that, one ofthe other announcements I want
to make and I think I made theannouncement last week, but If
you weren't already aware, andsomething I'm going to touch on
(10:04):
a little bit during this techtalk our module is being created
as we speak.
It should be live.
Well, it's not even a module,it's a full certification course
.
It's got eight modules, butit'll be live before the end of
the month, so in the next coupleof weeks.
But you can now easily accessthe waiting room or the sign-up
page at LearnWeb3.xyz.
(10:25):
Access the waiting room or thesign up page at learnweb3.xyz.
It will already also have aninternal community group.
So, and I'll probably open thatup in the next couple of days.
So anyone who is interested ishaving a general conversation
about Web3 digital identity orif you want to bring or invite
anyone who is curious, that'skind of going to be the social
area community for students whoenroll in this course.
(10:49):
So yeah, looking forward tothat.
Another thing with theLearnWeb3.xyz I don't know why I
just lost my train of thought,but registrations are also
available for our TLDs onFreename for Web3 Digital
Identity.
For those who are already aware, we own dgen, exchain and defi
(11:11):
wallet.
You can easily findregistrations of those at
iheartdomainscom.
Again, super easy peasy.
You own your domain forever andit will fall right in line with
what we are talking about today.
Again, as you can see at the top, today we are focusing and we
are talking about today.
Again, as you can see at thetop, today we are focusing and
we are talking about how toonboard normies and this could
(11:32):
be applied to anything but, ofcourse, specifically we're
talking about Web3 domains anddigital identity but how to
onboard normies and that's,people who are new to crypto and
Web3 to get their first Web3domain.
And why is this important?
That we reach out and stretchbeyond just our crypto bros and
start talking to people who arearound us, normal, everyday
(11:53):
people.
It's because if we really wantWeb3 to thrive, we truly do need
everybody on board.
So let's start with the bigpicture, right?
Why should everyone care aboutWeb3?
Now, again, we've talked aboutall these giants that are coming
into the space, all of theseentities that are household
(12:14):
names, that are starting toadopt this technology.
It's eventually going to beforced on people in some way or
another.
It's going to be introduced toyou, and it's going to be
introduced to you probably at abasic level, right?
It's going to be introduced toyou and it's going to be
introduced to you probably at abasic level, right?
Web three domains and this is agreat way to start conditioning
yourself to understand thevalue that you're truly adding
(12:35):
when you're introducing somebodyto this ecosystem Web three
domains are your digitalidentity.
You own it.
It's like a username on TikTokor Instagram, but a company
controls those and if thatcompany shuts down, your
(12:55):
identity disappears.
There are people that arebecoming overnight millionaires
in cryptocurrency right now.
This is not a joke, right?
There are people who haverebuilt their entire lives on
the blockchain.
There are people who have foundcompletely new purposes on the
blockchain.
That needs to.
People who have foundcompletely new purposes on the
blockchain.
That needs to be protected.
If you invest that amount oftime and that much energy into
creating this personal ecosystemand this identity, you should
(13:15):
own it.
That platform should not.
Web3 Domains solves this.
Again.
You own them forever In mostcases, right?
Unless it's those other peoplewhere you have to pay renewals.
Mine's coming up too.
It stinks, but you control themcompletely.
They're your universal usernameagain, universal for branding
(13:36):
on the blockchain and theysimplify everything, even at the
basic utility that they havenow, they really make things
extremely convenient.
There's a lot of places thathave resolution capability
that'll let you see exactlywhat's in your wallet, even
resolving NFTs and anything else, simply by typing in your Web3
(13:56):
domain.
You type your Web3 domain inOpenSea, right?
There's a lot of really greatuse cases, even simple
searchable use cases, for Web3domains.
That makes these truly yourdigital passport on the
blockchain.
Again, and depending on youknow what kind of name you have,
or a grail of a name.
It's easy, it's memorable, it'sfully yours.
It's something that you canbuild upon, right.
(14:19):
But here's the thing if you wantto and we all know this, right,
everybody that's in this spaceso far, and most of the people
who are on crypto Twitter, asI've said before, web3 itself
has pretty much already adoptedthe concept of Web3 domains to
some extent, right?
Even if it's just as a flex orwhatever, right?
But again, we're talking topeople outside this space who
(14:42):
are like, huh, what is thatthing?
Outside this space, who arelike, huh, what is that thing?
And I thought crypto was wheremonkey pictures and scams and
things like that happen.
And here's the problem that wehave when we try to communicate
any of this stuff to otherpeople.
It's that we fall flat becausewe're simply not speaking a
language that anyone currentlyunderstands.
Right, and I'm speaking formyself, right?
(15:03):
Maybe you've got a killer waythat you onboard people and
you've been leading them intothe space like Pied Piper, right
, and I've been putting in someeffort too and have onboarded
quite a few people, but I feellike I've lost a lot of
opportunities just simplybecause I didn't have a proper
funnel for a normal person tounderstand why they should care
(15:25):
or why they should listen to me.
And part of what I've createdwith LearnWeb3.xyz as I'll
explain a little bit later inthe space is part of optimizing
my funnel, because every day I'mtrying to get better at
explaining this to somebody andgetting it to connect quicker.
But one of the first thingsthat you need to do and this is
(15:46):
obvious in any business, if youhave any business, no matter if
it's web two, web three, armchain off chain, selling bytes
to selling stocks one of themost useful tools to craft and
to perfect is your elevatorpitch, and for anyone who isn't
new to marketing or to business.
(16:10):
You already know what I'mtalking about, but I'm going to
explain it again, right, Becausewe do have an audience of
people who listen to thispodcast that may be hearing some
of these concepts for the firsttime.
So an elevator pitch isessentially the concept is the
amount of time that it takes foryou to take a ride in an
elevator with someone isessentially the amount of time
that you have to make animpression or to interest them
(16:30):
enough If you, if you're thatsocial person right To interest
them enough and having acontinuous conversation when you
get off the elevator Right.
So usually 10 to 15 seconds.
The elevator pitch in thebusiness world typically means
can you speak or can youcommunicate what it is that you
build in that amount of time,right?
And if you can't, if you can'teffectively communicate the
value of what you're about orwhy someone should connect with
(16:53):
you in that amount of time, thenyou need to continuously
optimize that message until youcan, because then you'll
continue running on and you'lllose their interest or you
probably just haven't dialeddown on the value of your
product if you can't explain itquickly.
And, to be honest with you,that's kind of the position that
we are really in with Web3domains.
(17:13):
It's not that they don't havevalue, because we know that they
do.
The problem that I continuouslyrun into when trying to craft
this elevator pitch or get itout is that with normal people
you almost have to have twoelevator pitches.
Right.
You've got to have the elevatorpitch for what is blockchain
and Web3 to begin with, what isthis crypto thing?
(17:35):
And then, once you get a personto go, uh-huh, yep, right, yeah
, that's cool.
Then you've got to piggybackthat with.
And then, yeah, if you decideto take the risk, when you get
home on your own time and jumpinto Coinbase and throw a
thousand bucks in there and setup a Metamask account, you might
want to get a Web3 digitalidentity to make sure people can
(17:57):
send you money.
And so this is why I'm sayingthat you need a funnel, because
one singular thing won'tnecessarily get somebody to
click I mean, depending on howgood you are at closing people,
but a combination of thingsshould lead somebody down the
path of understanding what thisis.
(18:18):
But going back to what I'mtalking about, to the elevator
pitch, right, how do you tellsomebody what Web3 domains are
or what this thing is, in 10 to15 seconds?
Well, some best practices.
And again and I'll show you kindof how this funnel works, but
some best practices to just getthe conversation going is, first
and foremost, to familiarizewhat you're talking about with
(18:39):
anyone.
Start with something familiar,right, blockchain tech, and I'll
give you a perfect example.
This is where much love to mybrothers over at Handshake.
Some of them are extremelytechnical and, again, the ethos
that you may follow or thereason for why you're in this
space or have adopted thistechnology may be completely
(19:00):
different than what's usable toan average person, right?
So a lot of us have, you know,decentralization right, we have
a lot of reasons for why thatholds significant importance and
improves our lives, but it maylose a lot of people in actual
conversation.
Now.
It's not like the value's notgonna lock in with them at some
other point, but initially inthat elevator when you're trying
(19:23):
to explain to somebody, you canget stuck trying to explain
just what that means.
Same thing with other things,right, very technical terms and
jargon.
Again, you have to kind oflower it.
Or, again, you've got tofamiliarize it with what people
are currently experiencing nowso that they can at least click
immediately.
So kind of the first part aboutit.
(19:45):
Again, universal usernamesalmost everyone on the planet,
even like people who aregrandmas for the most part at
this point, have a social mediaplatform and for the most part,
most of them can understand theconcept of people find you there
based on your name.
And for anyone who has comelate to social media that didn't
(20:07):
have the privilege of pickingthe name they want.
They can probably understandthe value of the name that you
have now, even though you'vemade it work.
Do you wish you had a betterone?
Right, and so you can startcommunicating it that way.
Again, if you're going tointeract in two part right, two
elevator pitches, and we'll kindof go through this, it's not
going to be easy for everyone,but if you can connect with
(20:29):
someone, at least on theprospect of Web3, having a
username of Web3, a way thatsomeone can send you money that
you own, that you can brand, andhaving the opportunity to get
that before all the good namesare gone, this is what I'm
trying to introduce to peopleright Now.
You may have to give thatperson that name for free to get
them to find the click andunderstand the value, but again,
(20:50):
this is how you can kind ofstart that conversation and
again highlighting some realworld value that they can
connect with If you can get themagain kind of on the same page
with you.
As far as what a crypto walletis, you can easily explain how,
if you get a crypto wallet, whatidentifies you or your kind of,
your routing or your bankingaccount number, your Cash App
(21:13):
and that's what I use a lot aswell.
I use Cash App as an example,probably more often than not,
because Cash App is actually atechnology that I'm surprised
clicked so quickly with people,especially older people, like
Cash App, venmo, all that stuff.
It's so similar to crypto andit can be used and it's really
(21:36):
usable to the average person.
In the same way that I feellike it's easier to make that
connection with Cash App.
So, again, when starting withsomething familiar, you Cash App
somebody.
You send peer-to-peertransactions.
This is a faster, easier way todo it.
You also can send an unlimitedamount of money.
If it's on there, if it's inyour wallet, you can send it and
it hits them immediately.
(21:56):
Nobody in between can stop.
Okay, cool, that sounds awesome.
What is your app?
In Cash App, you're known youridentity is whatever your dollar
sign or your cash tag is.
That's another similar familiarconcept that you can also
compare to Web3 domains.
Again, really easy conversationsto have.
Maybe the elevator pitch mightnot be so easy, but in crafting
(22:18):
it, thinking about those kind ofconcepts and how the masses and
normies already understandthings that these things make
better, may make it easier foryou to have these conversations
and not nerd somebody out, andthen again you can talk about
things such as ownership, createemotional connections, et
cetera.
But I would kind of stick withagain what lands somebody into
(22:40):
saying, hey, how do I learn more?
Where do I find out more?
This is your goal with thiselevator pitch.
Now, kind of moving past that,going to my own personal
experience and what I said I wasgoing to touch on.
So if you're going tocryptocurrency events or
networking there, theseconversations are a lot easier
(23:01):
to have, right?
You can always just tellsomebody you ever heard of ENS
blah, blah, blah, and thenlaunch from there and then start
talking about owning your ownTLDs and blah, blah blah.
Go to ENS blah, blah, blah andthen launch from there and then
start talking about owning yourOTLDs and blah, blah blah.
But if you're like me, right, ifon an everyday basis, most of
the people that you talk to arenon-crypto educated but also
extremely professional or in aprofessional industry or in a
(23:22):
technical industry, again,you're running into a lot of
opportunities where thingsaren't connecting.
And for me, I found that it's Ispend so much time educating
people or trying to do a minieducation with people on Web3,
that it was just easier for meto onboard people using
education, right.
So, rather than me trying toexplain everything to you, I can
(23:45):
get through my elevator pitch.
Some of the basics, right?
Web3 and blockchain, you know,right now there's so like, I'll
give you an example, one I'musing, right, I'm going to give
you my flow, and your flow maybe different depending on your
TLD, depending on whatever, butmy flow right now, currently,
the flow that I'm building, is,if I'm interacting with someone
(24:06):
who's in a professionalenvironment and I'm wanting to
interact with them, or on boardwith them, I'm going to tell
them.
Or the way I'm going to startthe conversation obviously is
you know, I'm in a Web3 orblockchain.
What is that?
It's technology, right?
It's technology kind of likeCash App allows you to transfer
money quickly and easily.
Okay, cool that's.
You know that's interesting.
And then I'm going to go evenfurther from there.
(24:27):
A lot of the technology that'sbeing built on is extremely
lucrative.
There are companies right nowthat are looking for devs,
they're looking for marketing,they're looking for everybody
that a typical company wouldlook for, but the problem is is
that the talent pool is low.
Almost all of them are lookingfor people who have some sort of
experience in Web3.
And again you're talking topeople who you know will have
their ears perked up if theyknow that there's an elevation
(24:49):
or something like that that theycan work towards.
I want to show you something.
You know I'm going to onboardthem with learnweb3.xyz, but
basically the way I can continuethe conversation and continue
my funnel of onboarding is bysending them there so that they
can get a formal introduction.
And they're doing so now, notjust because I've nerded them
(25:12):
out with Web3, but because theysee an opportunity on the other
side and at the end of themlearning this, now we can have a
real conversation because theyunderstand what I'm talking
about.
That funnel I see, and has had,you know, in the way that I
have used it, which hasn't beenformally up to this point but
will be that funnel for me, hasbeen successful.
Anytime I've been able to leavewith education first, anytime
(25:32):
I've been able to get somebodyat least on a similar page first
or been able to send them ontheir own.
If you can send somebody off ontheir own to go through a
course or a module and theyactually do it, you've got them
up right If they actually put inthat work on their own or
respect it, then more often thannot, you're able to continue
that conversation.
It's also an easy way to weedout people Some of the tools
(25:56):
that have existed that I'vebuilt in the past.
Again, I do have an intro toWeb3 Domains module on Mighty
Study.
I know Freename also has amodule on Mighty Study.
If this is a way that works foryou to introduce people to the
(26:18):
space to simply introduce amodule to them and then, you
know, help them figure out whatto do with that knowledge that
they just got.
After they get it, you caneasily introduce other people to
these same modules.
They exist.
You know Coinbase learn, whichI don't May still exist in some
form.
It did exist when I came ontothe space.
That was a very valuable tool,not only for myself to learn
about different tools ordifferent cryptocurrency, but
also referring other people.
(26:39):
It was extremely easy to sendsomebody to Coinbase and tell
them just go through CoinbaseLearn and then we can talk after
that about what I do and whatI'm trying to show you about
something else, but they did allthe work for you.
So, again, utilize some ofthese tools out here that are
educational in your path ononboarding normies, and these
are already built.
You don't have to reinvent thewheel.
(27:00):
The next thing is if you reallywant to accelerate adoption, use
incentives right.
Really want to accelerateadoption, use incentives right.
So giveaways, incentives thatpeople love, rewards right.
It's basic psychology.
If you want to give, getsomebody to do something for you
(27:22):
, then give them something onthe other end.
Prime example going back to theLearnWeb3.xyz, one of the
programs that we're going to doon this first cohort is what's
called a reverse scholarship,where the first 10 participants
actually get rewarded.
In addition to their on-chaincertificate, you get rewarded
with $100 of USDC, which wasgraciously sponsored by VergeDAO
.
Shout out to them for being ourinitial and our curriculum
(27:45):
sponsor and for sponsoring thescholarships.
But incentivizing people, on theother end, sometimes to get the
word out, to get people tostart talking about it, to get
people to do this in practicalapplication, you got to put some
feelers out there, right.
You got to get some influencersto use it.
You got to incentivize peopleto care and it, you know,
(28:06):
sometimes you can have mixedfeelings about it, right.
You think it should click witheverybody, that people should
just run with the value of it.
But that's just not the worldworks right, not the way the
world works.
So, understanding that nowfinding a way to incorporate
that in your marketing plan,ways to create excitement, to
create incentives you know thismay be extremely helpful for you
(28:27):
in adopting and getting peopleto adopt not only Web3 domains,
but now you have the secondaryjob of getting people to adopt
domains on your TLD right, andso a lot of different ways you
could do this.
One of the things I used to doon my Telegram group when I
first launched iHeart Domains isI actually had an airdrop bot.
(28:48):
That's in that group where Iused to give away I swear it was
like a dollar a day of cake,but it was split amongst like 50
people and you'd be surprisedhow many people would come into
that group and engage.
We actually have a whale rightnow in the free name community
that I talk to.
Still, I just talked to himearlier today that originally
(29:09):
came from my community and usedto be in there every day with
his GMs farming that little fivecents or whatever it was or
rewards, but that was enough tokeep people engaged.
It was enough to incentivizeand gamify.
Being here Again, you wantpeople to click to the value.
You want people to be here forthat.
Sometimes you, you got to getled there, right, some
(29:33):
everything clicks for peopledifferently, right, and and you
never know like giving someonesomething small, the smallest
incentive, can gain you.
Uh, you know the most loyalcommunity member.
Other things that you can doagain, and there's many
different incentives you cancreate.
Uh, if you're buildingsomething and this is another
big piece of advice that Icontinuously give and will give
until my last breath If you owna TLD, you are probably the
(29:56):
person, or the best person, atleast now, to come up with an
idea of who it suits, how youcould build it out and how you
create value for somebody aroundit.
And so do that right and makepeople or make access to that
thing exclusive.
You have to own my domain, or,once you own my domain, have my
(30:16):
domain, acquire my domain.
However you get it, you nowhave access to this thing that I
built, right.
So, if you have artist, shoutout to Angelina.
If you have a TLD like that,you build an artist tool where
people can publish things, cantokenize things, can get tipped
in a certain token, and in orderto do so in order to become a
member of that community, youknow they have to have a name on
(30:39):
that TLD.
Again, you've created anincentive for them to now want
that name.
Right, it's not really rocketscience.
It does take effort, but thesethings, again, communicating
this value, creating this value,it just creates a recipe where
you're likely going to have moresuccess than just sitting on it
(31:00):
.
Right?
And then giveaways right, juststraight up giveaways of the
domains themselves.
If any of you have been withiHeartDomains from the beginning
, we used to give away the defiwallets.
I think I gave away maybe a fewexchange, but definitely the
defi wallets.
We used to both give them awayduring spaces.
We used to host crypto in ourDiscord where if you won, like
(31:23):
if you won Texas Hold'em, yougot to pick a domain of your
choice and these were greatevents.
And again, these were.
I don't know if anyone wouldhave otherwise showed up had we
not had this incentive.
I'd love to think that theywere there for for the alpha,
but again, the audience and thebenefit that that that I
(31:44):
eventually got from doing thesethings outweighed what I was
giving away.
And if you look and you do themath on your own domains on your
own TLDs.
Again, if you've built a solidbusiness behind some of these
TLDs, where the benefit behindit, where the community that
you'll generate will create morerevenue for you than selling
the TLDs or selling SLDs, thengive the SLDs away, you know, or
(32:05):
figure out ways to discountthem or whatever it is, because
onboarding in that case, orcreating a community or mailing
list or whatever, is moreimportant than sucking people
dry from registrations, right?
So again, for everyone, thiswill be a little bit different,
but creating incentives in somesort of way or another is just
(32:26):
really a surefire way to capturethe attention of people who may
otherwise, you know, may notcare.
And then, lastly, is successmoments right If you really want
to lock in excitement and valueduring onboarding, create an
immediate success moment.
So you have your elevator pitch, you send someone on their path
(32:51):
to figure out what these are,at least get a basic
understanding of what Web3 is,to the point to where they're
interested in what these domainsare.
Then you've created some sortof way that they can either
interact or acquire one from youat a low cost, whatever cost.
Maybe they came to you and said, bro, I'll give you a thousand
bucks for the domain now, right.
Or maybe you had to give itaway to them for free in order
(33:13):
to get them to really take itright To finally lock in that
value.
Either way, you got to createsome kind of moment of success
to really lock it in, to lockthe transaction in.
What I mean by that and this isgoing to be different for
everybody, and again I'm goingto explain it from the
perspective of LearnWeb3.xyz.
But like, for instance, thewhole point of that course,
(33:36):
especially with the narrativethat I'm leading with, is there
are, there's an opportunity,right, if you really learn this
if not just hear about it, notjust take a coinbase, learn
class, not just watch a youtubevideo if you really learn this,
you are going to have a greatand sufficient skill enough
(33:56):
skill that would be enough foran employer to say this guy's
efficient in web3, right.
But how do you do you do thatright?
Well, what you'll get at theend of my course, not only is a
Web3 digital identity that youcan send somebody to hopefully
to find it, but also you'regoing to get an on-chain
certificate.
So this is what I'm talkingabout.
So the success moment You'reactually going to get sent an
(34:17):
on-chain certificate, so thatnow you have an actual thing
that you can reference.
A success.
For some people that might be aPOAP, right when you first set
up a wallet or something likethat.
Like if you've gone to EastDenver, I think they have the
Mew wallet.
When you set up the Mew walletand you set it up correctly and
connect this and connect that,now you can go get a free $10 at
(34:38):
this food truck a successmoment.
Or now you get airdropped.
I remember they airdroppedsomething straight up like 10 or
15 bucks of usdc or somethinglike that again a success moment
.
Uh, on-chain certificates,instant rewards, all these
different things.
If you're creating a program toonboard people, if you're
bringing somebody onto your youknow, into your app or whatever
(35:00):
you built, them getting accessto it, them getting an unlock,
that's a success moment.
That's just showing them thatthey didn't take this domain for
no reason, that it actuallydoes something, and it's
important and again, even thoughwhat it does is limited, it's
important to learn what they dodo so that you can implement
this again in your onboardingstrategy, because what it
(35:22):
essentially does is not onlydoes it lock in the value for
that person so that you reallyactually onboarded them, because
all the people you talk toabout crypto, web3, that's not
onboarding people.
If you talk to them six monthsago and you go find them now and
they don't have a wallet orWeb3 domain, you just talk to
them about it.
What you want to do is you wantto get people all the way to
the point where they're actuallyeither using it or that app is
(35:45):
still at least live on theirphone.
Right, and the way to do thatis to get them to go all the way
through the process so that itfinally locks and it clicks and
then and then from there, I mean, fate will take its course
Right.
But again, if you're building,if you own a TLB, if you're
(36:06):
onboarding people to the space,you know, in addition to all the
other things, it is veryimportant and I think it is
going to be very strong foronboarding and retaining the
people that you've onboarded, tocreate again a success moment,
so that they not only havesomething to feel good about
from now adopting your domain,but now they have something to
share with someone else, theyhave something to be proud of.
You never know, it mightcontinuously create that domino
effect that brings more peoplein, just like everything else
(36:28):
that's happening around ourspace.
Every single action thateveryone's taking is helping
bring another person into thespace.
All right, so hopefully, somekey takeaways for anybody who is
listening back to the space.
It's important to develop astrategy or a funnel.
Not one singular thing willwork in most cases.
(36:49):
Again, you may hit it off thebat with somebody and you know
they may instantly click, butfor most people they're going to
need a little bit of guidinginto the space.
If you're actively building onyour TLD, you have a business
and you know, just like anyother business.
In order to create conversionsin that business, you have to
create some sort of funnel.
(37:09):
When a person walks in the door, if you're selling, you know
tools or clothes or anythinglike that you've got a funnel.
Everything from the way thatyou do merchandising that's part
of the funnel, right?
You don't have the clotheslaying on the floor, you have
them on hangers.
You have some on mannequins,you have different visual
elements.
This is part of your funnel.
You bring them in, you greetthem, you have a changing room.
(37:33):
That at all these things as afunnel.
They are one.
It doesn't just happen.
A person doesn't just magicallyelevate and what do you call it
?
Teleport into your store, havethe decision the mind made up,
(37:54):
not try anything on, and thenteleport home.
It's a process.
The same thing with Web2Domains.
The person isn't just going towake up one day, see the news
and say, hey, I want a Web3domain, I want yours, I know
exactly how to get one on theblockchain with my magic debit
card and buy one.
It's just.
I mean, most people don't evenknow where to start and so it is
up to us to help educate themand guide them.
(38:15):
But they're not going to listento you if you're not
interesting, so perfect yourelevator pitch.
They're not going to listen toyou if they don't know how or
why they should care.
So lead with education.
They're probably not going tolisten to you if it costs them a
whole bunch of money and it'ssuper risky.
So think about maybe having away to get it to them for low
cost or no cost, and thenthey're probably not going to
(38:38):
listen to you if they think,yeah, it's not going to do me
any good and it's just going tosit here anyway.
They try to figure out a way togive them some sort of a center
for reward at the end, but theyactually do get something out
of having this thing.
We are still super, incrediblyearly to Web 3.
We know this, but as early aswe are, we are going 50,000
(39:00):
miles per hour.
As I said at the beginning ofthe space.
Shopify is now onboardingWalmart, amazon.
The list is going to continueto go on.
If it's Walmart, it's going tobe Target, if it's Target, it's
going to be Sears and Macy's.
You know what I mean.
It's just going to keep going.
(39:21):
And so this is your opportunityto help be a pioneer into the
space.
Every person that you onboard,every person that you bring here
, is a person that will become alifelong customer, a lifelong
community member of yours,because you were the one that
initially established that valueand made onboarding easy, fun
and rewarding for them.
So, yeah, hopefully this gaveyou a good idea of how to create
(39:44):
your own pipeline andonboarding funnel.
Again, for everybody it's goingto be a little different
Depending on the TLB you own.
You know, the concept that willget people to adopt your TLB
just might be a knockout to park.
Again, there's some easy onesout there easy, right, it's an
(40:05):
easy one, easy ideas, and someof us we're going to have to try
a little bit harder.
But there is value for everyoneout there.
It is up to us to create thatvalue.
It is up to us to be able tocommunicate that value in the
most normal and interesting waypossible to normies if you want
this space to continue tosucceed.
One last piece of advice too andI said this yesterday again
just like there's a lot ofeducational, actual tools and
(40:27):
stuff that's out there that youcan use to onboard people,
there's a lot of great contentcreators out here in our space,
from every single naming servicethat have put their spin right.
We've all tried this in our ownway.
We've all tried explaining thisin our own way.
We've all tried basicallyselling this in our own way.
We've all tried, you know,basically selling this in our
own way, and you know, some ofus may land better than others.
(40:47):
So go to YouTube, google youknow, web3 Domains, google
Unstoppable, google, ens.
Find someone who resonates withyou.
Find things that you can sharewith people, because at the end
of the day, at least for us,you're not onboarding people for
no reason.
You're onboarding people thatmay potentially become customers
or community members of yourTLD, who may eventually be
(41:12):
people who create more valuebehind your TLD.
So each one of us is building aspace and each one of us is
building our own digital assetsin this space.
But, yeah, sorry for thatlong-winded end there.
Thank you, guys for tuning intothis tech talk.
Again, this will be availablein the next couple of days on
every major podcast player, soif you prefer to listen back to
(41:32):
it, that way, anybody who'slistening to this you will be
able to do so at tech talk thathosts.
Also, there'll be a blogoverview of this entire tech
talk as well as a recordinghosted on our website at
iheartdemainscom.
Yeah, as usual, focus on yourmission, not your condition.
Hope everybody has a greatweekend and happy demanding and
(41:53):
talk to you guys next week.
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