March 8, 2025 • 45 mins
Dive into the untapped potential of Warpcast for marketing your Web3 domains with Marcus (WenAirdrop), founder of IHeartDomains and community manager at Freename. This workshop illuminates how the Farcaster ecosystem offers distinct advantages for digital identity professionals looking beyond traditional social platforms.
Warpcast stands apart as a blockchain-native social network where every user already has a crypto wallet—meaning you can skip the "What is blockchain?" conversation and go straight to showcasing your domains. Marcus breaks down three powerful features that make Warpcast uniquely valuable: Channels that function like subreddits for targeted content, Frames that allow direct domain purchases without leaving the platform, and token-gated Groups that provide instant utility for domain holders.
The strategic value of establishing your presence now becomes clear as Marcus reveals Warpcast's growing connection to Coinbase and Base chain. With Warpcast positioned to become "the official social layer of Base," early adopters who secure digital real estate through channels and build community now will have significant advantages when mainstream adoption arrives.
While sharing his own experiences (including being shadow-banned), Marcus provides practical advice for navigating the platform: post consistently, engage genuinely, collaborate with developers, and focus on providing value rather than merely selling. The workshop balances optimism about Warpcast's potential with realistic expectations about current limitations, giving domain marketers a roadmap for establishing their presence in what could become Web3's definitive social network.
Whether you're an individual domain collector or a TLD owner seeking to build community and drive registrations, this deep dive into Warpcast marketing strategies gives you the tools to position yourself at the forefront of digital identity's next frontier.
Freename.io is the leading Domains platform in Web3. Users can mint their own customized Web3 TLDs.
Geek out with style - NerdMerch
Shop web3 tech inspired print on demand merch featuring original designs by IHeartDomains
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Want to LEARN more about Web3 Domains and Digital Identity?
My name is Marcus Andrews aka” WenAirDrop”, founder of IHeartDomains LLC, and since 2022 we have been a leading resource for News, Innovations, Education, Alpha and Business Development in the Web3 Domain & Digital Identity space.
If you're interested in Web3 domain insights, development, and news, don't miss our upcoming TECH Talk episodes featuring industry builders. Join our live discussions on Twitter/X spaces and engage with our community on platforms like Warpcast and Link3 for real-time updates and valuable ALPHA. Your journey into the future of digital identity begins with us!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (01:52):
you, you, you, you, you.
Hello, hello, we'll get startedin just a moment.
A couple things at the top ofthe space.
Yeah, looking forward togetting into this one today,
again, getting started here inchisester, you All right?
(03:05):
All right, let's go ahead andget started.
So it is Friday and welcome toour Tech Talk podcast.
This is a live discussion thatwe record weekly here on X where
we highlight news, innovation,education, alpha and business
development in the web throughtechnology and digital identity
space.
(03:25):
I'm your host, marcus aka WynnAirdrop, founder of iHeart
Domains and community manager atFreename.
We are your number one resourcefor unbiased Web3 and
blockchain domain educationalcontent, with over 100 TikTok
episodes and YouTube videosproduced and archived over the
past two and a half years.
You can actually search ourentire podcast archive for prior
(03:49):
recordings and an easy-to-readblog overview each episode at
iHeartDomainscom.
All prior recordings are alsoavailable in podcast form on
every major podcast player,including Apple Podcasts,
spotify, iheartradio, and thoseare easily reachable at
techtalkhost.
(04:09):
Yeah, as typical, going to openup with a little bit of opening
news before we get into theworkshop itself.
First things first is, as manyof you know and as we covered
during the last Tech Talk, justreturned back from ETH Denver.
So ETH Denver 2025 obviouslywas held in Denver, as the name
implies, but this is an annualgathering of blockchain tech
(04:34):
enthusiasts, a lot of developers, and this year was pretty good,
as we have discussed in a fewspaces that have recapped our
trip to Denver.
I think a lot of people havenoticed that the attendance was
a little bit lower than it hasbeen in previous years and at
the main event itself, you know,the amount of booths and
(04:58):
exhibitors shrunk a little bit,but I will say that the quality
of the conference, I think,didn't suffer at all, introduced
to a lot of new and interestingconcepts, both at the main
event and at side events.
Well, I had a chance to meetFreeName's head of partnerships,
(05:19):
which is Verano.
He was out there with me aswell, so shout out to everybody
that we got a chance to meet andconnect with and build with and
looking forward to, you know,continuing the conversations
that we started there.
But, yeah, eve Denver again,despite you know some being of
the opinion that was a littlesmaller, was still a blacks and
it was still everything that youknow.
(05:41):
I come to expect from it againa lot of side events, including
one that we sponsored on behalfof VerbsDAO.
I mentioned that in previousspaces as well our collaboration
with BluntDAO and the BluntOlympics and although it sounds
like it was just a super fungood time which it was it was
(06:01):
also a very, very goodnetworking opportunity.
I actually got plenty ofopportunities to speak about
digital identity and web throughdomains and blockchain.
Some of the smartest people inthe space were actually at our
mixer.
So definitely had a good timeat Deep Denver.
Looking forward to next yearand again making more
connections nations Also inopening news, yesterday on the
(06:25):
FreeName platform, we hosted anAMA with Chiliz, which is the
sports blockchain.
Freename just recently partneredwith Chiliz introducing the CHZ
TLD into the ecosystem.
Chiliz is going to beintegrating that within their
community.
They've introduced this TLDwith renewal, so it is the first
(06:48):
of our well, that's the firstexample of that within the
Freename ecosystem.
So we touched on that a littlebit yesterday.
But for holders andparticipants that are already
active in the Chili's community,you actually can get free
domains for quite a few years,depending on your level of
holding.
So I encourage anybody who iscurious about how or what
(07:12):
Chili's is and how they'veincorporated this TLD and what
they plan on doing with it.
To listen back to the AMA thatwe did with them yesterday.
Again, that's on the FreeDaneplatform.
It should be recorded on thereand, yeah, I'm looking forward
to seeing what they continue todo and go with that.
Again, as I've spoken to, youknow, a lot of our community
members.
I think that Chili'spartnership is going to be a
(07:34):
great example, you know, for howpartnerships can work, for how
you know different communitiescan can derive and create and
give value to their communitywith these TLDs and even, you
know, introduce some of theseunique features.
And this passes down to anybodywho is an investor on the
platform, because, you know, anyfeature that they develop for
(07:55):
someone else, you know willeventually become public and
open for us to use.
So, again, very excited aboutthis partnership.
It's a big one.
Chili's has a pretty bigfollowing.
They've really got a marketright.
You know, sports is one of thebiggest industries on the planet
(08:18):
and sports on the blockchainand being able to bet just makes
perfect sense, right.
And then, lastly, I just want toremind everybody that the
registry for dgenexchange.88888and deFi wallet are open on the
free name platform.
So for any of you who arelooking for your next piece of
digital identity or want a greatname that you can keep in your
bag as a collector.
Those domain names or domainextensions that are owned by us
(08:40):
are available and you can useyour free name coupons in order
to get a discount on them.
So, for as low as $2.50, youcan get your Forever name on
dgen exchange.
.88888, which is five, eights,and defi wallet on free name.
You can also get, you know,spaceshost and Gamertag and a
few others as well.
But, yeah, just definitely wantto remind everybody that the
(09:01):
registry is open.
Those names are open for rent.
Yeah, I encourage you guys togo again, grab yourself a name,
keeping the vault as a collector, or you know, hey, you never
know what kind of utility we'regoing to be building for it in
thefuture.
And now, with that being said,actually there is one more bonus
thing I wanted to cover beforeI get into the main discussion,
(09:21):
and it's just.
I mentioned it briefly and theonly reason I'm gonna mention it
now is just because I thinkthere's a lesson in this.
But the DYOR right.
So, and it's ain't gossip,ain't talking crazies.
Again, this is from aneducational
perspective.
But what is hot news right nowand I think a lot of people may
need some clarification on, isUD just announced or made an
(09:44):
announcement that their FarmsTLD is going to be converting to
Grow.
So I guess Farms was inpartnership with somebody.
I've never looked into who thatpartnership was with, but they
realized, as I mentioned, Ithink 10 tech talks ago, maybe
15 tech talks ago I certainlydid in one of the Web3 domain
(10:07):
workshops but they finallyrealized that one of the ICANN
rules for this next GTLD roundis that you cannot submit
plurals of an existing ICANNGTLD.
So in this case there isalready a farm.
Farms would now becomeineligible for, you know, to be
applied for as a gTLD viaICANN.
(10:29):
So, with that being said,unfortunately for a lot of
people they purchased a lot ofFARMS TLDs or names on the FARMS
TLD, thinking that FARMS waseventually going to be either,
you know, an ICANN TLD or evenwork in any sense, because I
think they're just going todeprecate it completely, which
is kind of messed up.
I mean, they really could stillkeep it alive as a Web3 TLD.
(10:52):
They don't have to be ICANNcompatible, but in any event,
it's also a little bit of uproar, right, because you know,
obviously, if you were doingsome name hacks and some things
like that and getting cleverwith TLD.
And so, again, justhighlighting this is a lesson
for do your own research.
(11:13):
And I'm talking about just morethan reading tabloids and hype.
I'm talking about just morethan looking at what your
favorite influencer is saying onTwitter.
There's an actual way that thisworks right.
A conversation got startedyesterday with an individual at
ENS Dow.
He was obviously excited thatanother member of the ENS team
(11:36):
is no longer there, but in hisexcitement, one of the things
that he touched on was that thatperson was the reason why
they're not able to acquire eth.
And, for those who know better,we know that the reason why
they're not able to acquire ethis because it's not available to
be acquired at all, and thatthere were no talks,
negotiations.
You can blame it on the moon,the sun or Batman if you want to
(11:56):
, but that's what I mean bydoing your own research is so
that you know better, so thatyou don't just take everything
that you hear and run with itright.
And so you know, hopefully, allthose that now have to build on
a grow TLD, maybe to find somegreat names or make them work or
get some value from them.
But hey, that's the way thegame plays out you just buy
(12:17):
things.
All right, now let's get intothe main topic at hand, our Web
3 Domain Workshop how to useWarpcast to market your free
name TLDs and SLDs.
As always for an introduction,this tech talk and those in the
near future are part of our Web3Domain Workshop series.
In partnership with Freename.
We do this.
(12:37):
The reason, our purpose fordoing this is to highlight
different utilities anddifferent ways to not only use
your Web3 domains and TLDs, butunderstand exactly how they work
and, if you're in the businessof reselling them or if you own
TLDs, how to effectively marketand start generating revenue
from them.
We do these both in private.
(12:58):
So in our VIP group, we dothese Thursdays in workshop
format, meet where our VIPs areable to show up, ask questions,
join, put my pretty face oncamera.
We also share screen and gothrough.
You know pretty much each oneof these things in the workshop,
line by line.
Here.
The purpose of doing itpublicly is, as I stated before
you never know what you learnhere.
(13:19):
Even though I may be talkingabout free names specifically,
in most cases that may apply toyou.
So this is about how to marketyour free name TLDs and SLDs on
Warpcast.
You can literally replace thatwith anything If you've got ENS
domains, ud domains, handshakedomains, whatever it is.
If you have anything that youneed to market and you're
looking for another avenue to doso, then you're going to figure
(13:40):
out how to do that, hopefullyat the end of this workshop.
But, again, most of this isgoing to be very specific to
FreeDane, because a lot of theopportunities that I'm going to
be talking about the turnkeyopportunity of being able to
sell SLDs from your TLD issomething that is exclusive to
FreeDame.
It's an opportunity currently.
Also, before I get into themain subject, one thing that I
(14:02):
do like to do, because this is apodcast.
There are people that arelistening to this outside of
crypto Twitter.
There are people who are goingto be learning about this for
the firsttime.
I always like to get us all onthe same page about what we're
even talking about and, withthat being said, I like to give
a proper definition of Web 2 andWeb 3 domains.
When people hear the worddomains, most people 99% of the
(14:25):
people you're thinking of wordsthat resolve to IP addresses, ie
you type in something in yourbrowser, something, somethingcom
.
It takes you to a web pagewhere then you're able to
interact with its content.
Web3 domains work similar,except they resolve to
blockchain addresses.
This is a technology thatdiffers from that In the domain
or in the Web3 world.
(14:47):
Your identity is basically yourblockchain addresses.
It's how people send you money.
It's how people pretty muchidentify what you've done on the
blockchain.
Web3 domains are human readableaddresses that utilize the same
format but resolve to that Atsome point.
Maybe they'll resolve to realWeb2 addresses or real Web2
content.
I know there's some workaroundsand et cetera, but I do always
like to clarify that, because wewere talking about two
(15:08):
different things.
We're not talking about coms,infos, os, or is?
We're talking about ease, nfts,defi, wallets and exchanges,
all right.
So now that we are on the samepage, let's get into the topic
at hand Again.
Our Web3 Domain Workshop todayis going to be on how to use
WorkCast to market your TLDs andSLDs.
(15:31):
So yeah, today I'm going todive into how to harness Warcast
aka Farcaster one and the same.
So if you ever hear any ofthose words or names, they're
literallyinterchangeable.
But Warcast aka Farcaster is adecentralized social media
platform that is built on thesuper chain.
(15:52):
And what the super chain is?
For those of you who aren'tfamiliar with that terminology,
it is a combination of base Zoraand optimism.
So any projects that you seebuilding on base Zora or
optimism are collectively beingcalled built on the super chain.
But what we're going to dotoday is dive into how to
(16:12):
harness Warpcast to effectivelymarket again your web through
domains.
I want to explore Warpcast'sunique features and how they can
amplify your presence in theweb through space, and Warpcast
really is a very unique platform.
So first let's dive into whatWarpcast is for those who aren't
really familiar with it or haveheard or hearing about it for
(16:33):
the first time, andunderstanding what it is and how
it compares to what we'realready using right now.
Right, which is Twitter, andsome of us also use Reddit.
So again, warpcast is acentralized social network built
on the Farcaster protocol.
Remember I was telling youFarcaster and War and WarpCast
areinterchangeable.
To dive deeper into what theyactually are and their
(16:58):
differences, warpcastapplication FarCaster would be a
social graph that's built ontop of the Superchain.
Not trying to get too technicalinto what a social graph is,
but think of like Lens, right,if you've ever used Lens before,
it's where you can create asocial graph is.
But think of like Lens, right,if you've ever used Lens before.
It's where you can create asocial profile.
You can then log into otherdApps with that social profile
(17:20):
and all that information goeswith you that you basically own
anything that you build withthat social profile.
So in this case, barcasteragain, is that social graph.
Warpcast is where you willbuild out that social profile.
If you've used Warpcast inpractice, you'll see that it
actually does, in fact, workthis way.
There are apps that you can loginto with your Warpcast and it
(17:41):
in fact does bring all thatstuff with you.
So very goodexample.
But again, this is acentralized social network built
on the Farcaster protocol.
It offers users control overtheir data and interaction.
It combines the real-timeengagement of Twitter with the
community-centric approach ofReddit, all within a
decentralized framework.
Okay, so why should this appealto people who are bullish on
(18:05):
Web3?
And this is what we talkedabout yesterday For anyone who
is passionate about blockchain,defi and even web three domains,
and we dug into why about thatyesterday but anybody who's
bullish about this and wants usto actually grow beyond this
bubble.
Um, warcast is a socialplatform that you've got to root
(18:27):
for it.
It, it provide it, and evendespite me being shadow banned,
I I'm still here rooting for it.
Right, but we have to right Forthe greater good of our
expansion.
Because it provides a platformthat aligns with both the
principles of decentralizationand user ownership.
But then it also combines theease and the same UI that you're
(18:47):
used to, again on Twitter andother social media platforms, so
it's easy to onboard peoplewith.
It's almost like well, it'sgoing to be noticeable that
you're using blockchain and DeFi, but it's noticeable in an
extremely easy way.
Again, it's a place where youcan build and grow without a lot
of the constraints that youreally can't do here.
A lot of the features andfunctions that we're asking for
(19:10):
on Twitter are built, althoughbeing used not at the same scale
.
They already exist at Warpcastand we'll kind of get into what
that lookslike.
Also, if I don't say it at anypoint during this workshop, one
of the unique things and I don'tknow like, not necessarily say
well, I mean cool, if this is areason for why you go over there
(19:31):
, I ain't going to tell you whyyou use a platform or not, but
one of the things about Warpcastis that for the most part,
almost anything that you do onWarpcast, you can farm a reward,
like simply just being activeevery day.
You can farm moxie creating art.
There's grants and things thatthey do every single week or
(19:54):
every single day uh, what arethey called?
Uh, around right, you canparticipate in rounds if you'd
like to create memes or arts ortake selfies or anything like
that.
There's also uh, uh, dracula.
If you'd like to create andupload videos, you earn tokens
for doing that.
There's also far house.
If you want to host spaces thatis connected to, uh, farcaster,
warcast, you earn tokens fordoing that.
There's also Farhouse.
If you want to host spaces thatis connected to Farcast or
(20:15):
Warcast, you earn tokens forthat.
Like literally everything thatyou do on Warcast, you're
farming tokens, so it is anextremely monetized
platform.
But now getting back to why andhow you can use this for
marketing, and so yesterday wewent through my own Warpcast
account.
We went through some of thedifferent sections for different
features that they have thatare both similar and unique in
(20:39):
their own way.
That, if you're going to beutilizing Warpcast and digging
into it.
I think optimizing yourapproach here will lead to some
success.
Again, and kind of a fairwarning as
well.
As I've mentioned before, I amquote unquote shadow banned on
WarpCast.
This is from way back Again.
(21:03):
I think I narrowed it down ortraced it back to an interaction
that I had with Dan.
But one thing to be aware of isthat if you're just simply
shilling right, if you createone of your accounts just to
pitch and show web three domainsconstantly, same thing's
probably going to happen to you.
Does that mean that you're notgoing to get any visibility?
No, because I'm still gettingvisibility despite being shadow
(21:24):
banned as well, and I've stilljoined, like quite a few
communities, as people you knowgot a chance to see in my own
workcast account, but it's goingto be hard right.
So for those of you whoactually have something that
people like, if you do createart, if you create music,
fashion, if you find otherinterests and hobbies and people
that you can connect with inother communities and you can
(21:44):
avoid being shadow banned likeyou're going to kill it Like for
real, for real.
There are some people who swearby Warpcast and will never
leave it just because of, again,how lucrative it's been to be
over there, because just bybeing active you're probably
going to farm something.
But for the rest of us, ifyou're just going to use this
primarily as a marketing channel, which again like this,
(22:07):
unfortunately that's kind ofwhat I've been reduced to, even
though I'm still activepersonally.
Whatever, there are certainthings that you can leverage.
So one of the biggest uniquethings again so it's a
similarity and it's unique,right?
The UI and the interface forhow you create content on
Warpcast is exactly the same ason Twitter.
You create what they call acast, as here, the similar thing
(22:32):
would be a tweet.
The character amount isrelatively the same.
You can add links the linksopen up and sub links relatively
the same.
You can add pictures relativelythe same.
The difference, though, is andthis is kind of how we loop the
reddit thing in is that, wherereddit has subreddits that help
niche content, so that you'replacing it where most likely the
(22:56):
audience that wants to see thatcontent will see it or it's
relevant to that community,warpcast is set up the same way,
so they have something calledchannels, and this is what we
did yesterday, and basically,channels are the same thing as,
basically, asubreddit.
Channels are a niche group or away to for people who are
(23:17):
belong to that channel to findcontent that's specific to what
they join that channel look for.
Give some examples of whatnames of some channels would be.
For instance, we own the foodiechannel, so, foodie.
In the foodie channel we talkabout food, people post pictures
of food, and so obviously, ifyou're a foodie and all you want
to see is pictures of food, youcan go to the foodie channel
(23:39):
and that should be the onlycontent that you're seeing in
there.
Same thing with and there's alot of very specific channels
like base builders or developerchannel.
There's some very, very bigchannels where people are
actually discussing and learningcode and figuring out how to
develop things in there.
Again, channels is a bigfeature.
Not posting in a channel canmake you kind of keep your
(24:05):
content ghosted and hiddenbecause it has nowhere to go,
and posting in the wrong channelcan have an adverse effect.
So learning how to use channels, joining channels that are
relevant to the content thatyou're going to be creating, uh
is key number one, right?
So that's, uh.
I think that's the biggestrookie mistake I see from
anybody who's joining warcastfor the first time is that they
(24:28):
get on the platform.
They see the ui yeah, I seetweets in my my or casts or
whatever in my pipeline.
They go create a killer cast,they introduce themselves, they
don't select the channel becausewhat are those?
And then they cast and then noone likes it Because no one
knows you.
If they're not following you,they're not going to see it, and
the only way you're gonna get aslight chance of getting any
(24:48):
visibility is if you post itwhere other people are.
So, channels you can eitherjoin channels, which is the
advice that I'm giving now Again, there are thousands of
channels out there or anotheropportunity that you have is to
(25:10):
create a channel so that you canbecome that hub for people to
come and post content about whatyou think is cool and
relevant.
So, as I explained earlier, I'mgoing to the foodie channel
because we're foodies me and myfamily we love food.
So that's an interest and ahobby and kind of what I went
through yesterday and I won'tdig into really at all today.
(25:32):
But it's also a real estateopportunity as well.
On Warpcast, going back to oneof those big benefits being
blockchain based, and et cetera,almost everything that you
create on WorkCast as well, isowned by you, including channels
.
So if you create a channel andyou build this channel up, you
can monetize these channels andyou can actually sell these
channels.
(25:52):
Right now it's kind of a manualprocess, but at some point they
should be tokenized and you'llbe able to sell them just as you
sell any othernft.
But creating a channel inaddition to the foodie channel I
also own in the first channelthat I created was web3 demands
right and so, obviously, sincethat is something that I am
(26:13):
passionate about, that issomething that I'm creating
content for and that issomething that I want to create
a focus group on web throughdomains, both being posting in
that channel so that if peoplecome on Warpcast looking for web
through domains, they'rebasically going to see my
content but also to bring inothers who want to post that
same content.
That has reciprocal value.
I think we have like 125members right now.
(26:36):
I'm primarily the only personto post on that channel.
I think Freedane posts on thereevery now and then, and that's
just because and admittedly,warpcast just doesn't have that
user base now, but it will, andI'll talk about that a little
bit in thefuture.
But again, another opportunityto set yourself up not only for
success in the future, but alsoto curate the kind of content
(26:58):
that you want to see.
To create niche content anddrive people to it would be to
create your own channel.
There are other channels thatare out there that are owned by
community members of free name.
I know for a fact like SLDs isone of the channels, tlds is one
of the channels, digitalIdentity is a channel out there.
Sometimes I don't post to myown channel, sometimes I post to
(27:18):
others' channels if I feel likethey're more relevant.
Ens has a channel.
You get my point.
So, same way that you're using,or that you use, reddit when
you're creating content andposting is the same way that you
should look at OrpCast andchannels.
All right, now going into thesecond unique feature, that and
(27:40):
this is probably the biggest Imean biggest thing that sets
Warpcast apart from really anysocial media platform out there
that exists.
So one of the big claim to famefor Warpcast was their
development or introduction ofthis thing called Frames, and
these are just getting betterand better as they continue to
(28:02):
develop this platform.
But basically, since warcast isbuilt on the blockchain, uh,
you should essentially, in goingback to the setup.
I went through this yesterdayas well.
When you create a warcastaccount, it creates a wallet for
you.
So, even if you arenon-blockchain native, even if
you've never had a cryptoaccount before in your life, if
you sign up for a workcastaccount, it creates a wallet for
(28:22):
you on the spot.
Now, obviously, you have tolearn on your own how to how to
fund it.
I mean, you still can't justnot ever know what blockchain is
.
But my point is that you get awallet.
It's embedded, it's integrated,it's native are native already
toworkcast.
So, being that workcast isbuilt on the blockchain, and
also being that it has abuilt-in wallet that it can fund
, it only makes sense that youcould perform blockchain
(28:44):
transactions within the socialmedia platform itself, which is
what frames are.
So frames are mini-dads or anyother developer, and you'll see.
If you're on WarCache and yousee frames, you can tell the
difference between somethingthat was created by a you and
(29:05):
something that was created by adeveloper.
But the point is that any oneof us can create many
applications or experiences thatare embedded within our tweets
or casts themselves.
So imagine being able to againnot only you know open up the UI
and type out your tweet, butinstead of adding a picture,
(29:26):
you're able to add a frame wheresomebody is able to come in.
So let's say an example I gaveyesterday and this example
really exists, and it exists inthe A form.
We're creating a custom formfor us, but let's say you're
wanting to promote a domain namethat you have for sale.
It exists right now for ENS.
(29:47):
I'll just say how itexists.
There is a frame out therewhere you can plug in.
You can go to this site, youcan put in which name that you
have, or you put in your OpenSealink.
It'll pop out a link for youthat you can then copy and paste
into Warpcast.
You can type out your tweetthat's saying buy this name.
It's awesome.
Whatever it is that you typeout that makes people want your
name, you include that link andthen, when you click cast, what
(30:09):
people will see is they will seewhat you typed and then they
will see this embedded squarethat actually has actions on it,
where you can go straight inright from there, right from the
cast itself, and you canpurchase it.
Or you can visit OpenSea, oryou can look at other domains in
the portfolio, and this is allwithout leaving Warpcast
(30:29):
itself.
So frames is a very big, verybig innovation from Warpcast.
It was a very big part of theinitial culture.
Initially it was being usedprimarily for free mints for
NFTs.
So during kind of like theFarcaster bull run of earlier
last year, all those airdropscame from us blowing up frames.
(30:51):
It was just a bunch of freemints because they were building
out this technology, they wereexperimenting, and almost
everything that you minted, evenall the free mints they either
ran up in floor price where theywere worth 40 or 50 bucks a
piece three to 40 bucks timestwo, 300.
Trust me, that adds up or a lotof them.
It turned into things that gotyou airdrops in the future.
(31:14):
So again, frames is our claimto fame, very big
deal.
How can you use frames exactlyin the way that I told you?
If you have a domain portfolioagain right now, if you've got
E&S, these frames already exist.
As I mentioned before, we're indiscussions and looking at
building frames for free nameright now so that we can utilize
(31:36):
them as a community in theplatform.
But this is a big area where,again, you can put out content
about your domain and you canput a direct link for people to
interact with it and then, whenthey purchase, they can either
purchase from well, I think youcan connect.
You have your embedded wallet.
You can also connect externalwallets to WordCast as well.
So if you have other walletsthat you have funds and stuff
(31:58):
into, my point is that you'reable to make your transactions
directly within theapp.
And again, if you're not kindof getting it already, if you're
in the business of sellingblockchain based assets or
things that work in this space,probably one of the biggest
obstacles that you're going torun into if you haven't already
run into this every single dayalready is that when you talk to
(32:19):
normies, you first have toovercome the obstacle of getting
them to understand crypto inthe first place.
That's a whole conversation,right.
And then, once you get pastthat, you then got to loop in
web three domain names and thevalue of that if you need one,
which is now a whole otherconversation, and if you haven't
already lost them already,you'll lose them as soon as you
start getting to this right.
(32:40):
It behooves us to cut out halfof that work and market directly
to an audience that's alreadyusing crypto natively every
single day, which is why, eventhough Warpcast by far is not
getting the engagement, theattention, doesn't have the same
influencers or reach as Twitter, it still is, again, something
(33:04):
that we need to push, as Web3enthusiasts, and especially as
Web3 domain professionals, tobecome bigger and bigger,
because this is your tribe.
This cuts out the step ofhaving to explain what it
is.
Most of the people on Warpcastare already using Web3 domains.
There is already a native Web3domain integration in the
username.
We went through that yesterdayas well, but for the sake of
(33:25):
where we're already at in thisconversation, I won't go into
that.
But if you use WarpCast, youalready know that they're
already bullish on digitalidentity and using it as a
username.
So there's already thatincorporated.
Again, everything about whatwe're trying to build here,
everything about what we foreseepeople using this and
integrating this it's alreadythere.
So again, frames being able toutilize frames not only for
(33:49):
secondary sales in the case thatI gave you with ENF, but in our
case, we wanna create framesnot only for secondary sales but
also for primary registrationsas well.
So again, all of our TLD ownersout there.
I have channels, as I talkedabout before, for my TLDs.
So I bought channels separatelyfor DeFi, wallet and exchange
(34:12):
and I'm going to pin at the topof those channels the frames
where people can go and mint adefi wallet or exchange directly
from within WorkCast and thenwhen I make posts on that
channel, people when they go tothat channel to see other posts
will always see that embedded atthe top of the post.
Will I sell 15 or 100 or 500every day?
(34:34):
Probably not, never know.
But will it get a couple outthere?
Will it definitely help withbranding?
It sure will.
And again, in branding, in aplace where people understand
and get this and it's the mostlikely place where people will
adopt your domainnames.
All right, moving past frames,the last thing I'll get into and
then we'll kind of wrap up isprivate groups.
(34:56):
So this is private groups workthe same as private chats or
group chats on Twitter.
So some of you are members ofour WeHeart domains or my
WeHeart domains.
Private Twitter chat.
It's actually been open forover a year now.
It's pretty solid.
We've got about 60 or 70members in that Been going
(35:18):
pretty strong.
But that concept exists inWarpcast as well.
If you have any niche groups,any private groups that you want
to create, either with yourfriends to talk about alpha or
personal interest groups, whereyou're inviting people that
align with a certain interest,or, in another case, holders, if
(35:39):
you're wanting to give themprivate access to a group as a
utility.
See again, bringing thatblockchain element in.
Groups are perfect for that.
So groups are not only again aplace where you can create
networking and I mean you'reobviously going to have to find
people in your tribe and havethem one on one for that but it
is a place where very much, ifyou own a TLD and you have value
(36:01):
to offer behind that TLD,workcast has a built-in way to
do so with tokengaining.
Now, when people ask about theutility of Web3 domains,
oftentimes we get stuck on thatwebsite thing or we get stuck on
whether or not they work inwallets.
I oftentimes, of course, Iacknowledge that working on that
cool, we didn't pass that.
But I also have to remindeverybody that one of the core
(36:25):
features of Web3 domain names isthe fact that they are NFTs and
because they're NFTs, there arethings that you can do with
them because they're NFTs.
Obvious ones are likefractionalization, et cetera,
putting them in DAOs, blah, blah, blah.
But one of the big things istoken gating and I think token
gating is going to be one of thebiggest features that's
currently slept on, but reallyisn't slept on because we all
(36:48):
have utilized it in the space.
It has a lot of value Creatingprivate clubs that you can only
get into if you're a holder of acertain
asset.
So in this case, with your TLDs, if you have a app, if you have
a gaming, if you have a sportsor a whatever it is a sports
team name, like a lakers orwhatever and you have a private
(37:10):
community of people who areminting your domain names and
you're wondering what's next todo with it.
I don't have the capability ofbuilding out a whole website
where they can log in with it ora whole UI somewhere else.
I'm just a guy that needssomething turnkey.
Warcast is there for you.
You can create groups.
You can create groups andrequire token gating so you can
(37:31):
put in the contract address andyou can require that a person
holds that token in order tojoin the group and you can have
full-blown private conversationsthe same exact way that you do
on the back end of Twitter.
I think that is again extremelyimportant because it adds a
turnkey, instantly usableutility for your TLDs and
(37:51):
Warcats right there on the spot.
If nothing else, for those ofyou who are wanting to build
communities on your TLDs, again,building in a Warpcast gives
you that feature and instantlykind of justifies the usability
of Web3 domain names, becauseyou've got to own the name to
get in the group, your identityis your name, right.
(38:13):
So big thingsagain.
There's a lot of differenttools that are very specific to
Warpcast, a lot of blockchainspecific tools.
There are quite a few that aremissing as well.
I know that they, you know,back when AI agents were first
coming out, they have, literally, where you can just type in on
Warpcast a command to thingslike Clinker and stuff like that
(38:36):
and run up your own tokens andstuff like that.
So all those features again,more features than I can even
explain, but these onesspecifically, I think are great
starting points for anybody whowants to dive into warpcast and
looking for ways to market yourtlds.
Um again, it are you going tofind, you know, hundreds of
thousands of new users or get 10000 registrations overnight?
(38:57):
Maybe, maybe not, it justdepends.
There are some TLDs that havelaunched over there that were,
you know, warpcast ecosystemspecific, that have actually
done pretty well, pretty muchthe entire user base behind
baseeth, I think, came fromWarpcast.
So, again, like I said, there'sdomainers over there.
So I mean, you never know,depending on what community you
(39:20):
click with, you may actually doreally well over
there.
But some key things again, youknow some best practices that
apply to anything is just makesure that you're regularly
posting, again, valuable contentand engaging with the people
who are engaging with you.
Right, you don't want to comeoff like a bot because then
(39:41):
you'll get shadow banned andthere's different levels to
being shadow banned.
Trust me, I'm not at the worstlevel of shadow banning, so I'm
very grateful for that, but I'min one of them.
Right, I'm in one of the realms.
It can get worse for that ifyou get labeled a bot.
So you want to make sure you'renot just robotically posting
things, not just roboticallyposting things.
Be genuine.
Treat it the same way that youtreat your ex account, right.
(40:02):
It's going to be hard to dobecause it's going to feel like
you're talking to nobody atfirst.
But, trust me, people arelooking and the more they're
looking and the more they starttrusting that you're a real
person, the more they'll startinteracting with
you.
And again, if you'reinteracting in the right places,
you're probably going to befarming something anyway.
You're probably going to befarming something anyway.
So it makes it kind of likethere were.
There were some moments, man,there was some punch the wall
(40:25):
moments, I promise you, during,where this shadow really got in
the way of me being able to farmlike I really could have.
But the fact that I was stillable to farm effectively enough
kept me going.
And so that's what I'm saying.
You're not over there fornothing.
So if you need a reason otherthan you know marketing your own
TLD, building your own businessit's the fact that you're
(40:46):
probably going to be farmingsomething just by being active
over there.
Shout out to my guy collector.
I got him an airdrop for doingabsolutely nothing but saying hi
to me and he's still fadedanyway.
And then, lastly,collaborations right, try to
find again, find other groups,other channels that align with
(41:10):
what you're posting.
Post in those channels and thentry to see if you can
collaborate with other people inthose channels.
Most of the people right now onWarpcast are straight up
developers.
These are all people who againknow this space.
This is our tribe.
These are all people who arevery capable of building.
If you need help creating aframe, there's a channel that
can help you create a frame.
There's actually Nainar, whichis a no-code frame builder.
(41:33):
So anything that you need helpwith, you'll be able to find
those people.
But also good collaborations,cross-posting, getting people to
join your group, joining otherpeople's private groups all
sorts of things like that, Ithink, will also help expand
your reach and your experience.
On Warpcast, again, you knowit's new, it is brand new.
(41:54):
It is going to be boring for alot of us at first.
It's going to be frustratingfor a lot of us at first, but
it's something that eventually,I believe, is going to blow up
in a bigway.
I don't know if you've beenpaying attention to some of this
forecast news, but they arereally, really tight with base.
They've always been tight withbase.
We've always known they've beentight with base, but they're
(42:16):
saying it out loud.
I think it was a few weeks ago.
Base announced that Warpcast isgoing to be pretty much the
official social layer of BASEchain, so it's going to be
embedded or connected or somehowintroduced to people at the
Coinbase walletlevel.
If you know anything aboutCoinbase, coinbase is on a big
drive for consumer crypto,making this usable in the real
(42:39):
world.
So put that together.
It's not hard math.
Coinbase is going to be outthere trying to drive as many
normies as possible intocryptocurrency by making this as
easy to understand as possibleand almost free, and then the
first thing they're going to getsmack in the face with is
Warpcast to join as a socialplatform, with rewards and all
kinds of good fun stuff.
So being early to Warpcast,positioning yourself, getting
(43:03):
some of this digital real estateby way of channels, et cetera,
I think is a good place toposition yourself again, both
now and in thefuture.
So yeah, in conclusion, I hopethis gives anybody who is
curious about Warpcast againsome direction for where to
start or how to get started.
(43:24):
If you're already on it andyou're not active and you're
figuring, you know, trying tofigure out how to build, what to
do with it, if it's even worthit.
I mean, time only tells if it'sworth it or not.
But again, for a lot of uswho've been doing this for a
while and who are on theplatform early, we got our
money's worth and more just outof airdrops, and so, if nothing
else you know, at least be therein case the next forecast or
(43:46):
bull run comes around, becauseit definitely will and position
yourself again to be as visibleas possible, because any avenue
where you can market your TLDcreates that network effect that
we are all trying tocreate.
Definitely want to thank youguys for attending another tech
talk.
This again is our Web2Domainworkshop series in partnership
with Freename.
(44:06):
We do this every single week onFridays and this is following
our Thursday Web2Domain workshopthat we do with our VIP, so I
hope you guys get value for it.
This will be available on ourpodcast in a couple of days.
So, yeah, if you got anynormies who want to learn about
Web3 or learn about WarpCast,feel free to forward them over
(44:26):
to there.
But, yeah, we will be doing ourWeb3 Domain Wheel Talk with
free name in the next 45 minutes, so catch me and Paige on there
talking about all thingsbullish in the space.
Thank you guys again.
Happy Friday, happy Domainingand again, focus on your mission
and not your condition.
Talk to you guys soon.
Thank you.
you, you, you, you, you.
Hello, hello, we'll get startedin just a moment.
A couple things at the top ofthe space.
Yeah, looking forward togetting into this one today,
again, getting started here inchisester, you All right?
(03:05):
All right, let's go ahead andget started.
So it is Friday and welcome toour Tech Talk podcast.
This is a live discussion thatwe record weekly here on X where
we highlight news, innovation,education, alpha and business
development in the web throughtechnology and digital identity
space.
(03:25):
I'm your host, marcus aka WynnAirdrop, founder of iHeart
Domains and community manager atFreename.
We are your number one resourcefor unbiased Web3 and
blockchain domain educationalcontent, with over 100 TikTok
episodes and YouTube videosproduced and archived over the
past two and a half years.
You can actually search ourentire podcast archive for prior
(03:49):
recordings and an easy-to-readblog overview each episode at
iHeartDomainscom.
All prior recordings are alsoavailable in podcast form on
every major podcast player,including Apple Podcasts,
spotify, iheartradio, and thoseare easily reachable at
techtalkhost.
(04:09):
Yeah, as typical, going to openup with a little bit of opening
news before we get into theworkshop itself.
First things first is, as manyof you know and as we covered
during the last Tech Talk, justreturned back from ETH Denver.
So ETH Denver 2025 obviouslywas held in Denver, as the name
implies, but this is an annualgathering of blockchain tech
(04:34):
enthusiasts, a lot of developers, and this year was pretty good,
as we have discussed in a fewspaces that have recapped our
trip to Denver.
I think a lot of people havenoticed that the attendance was
a little bit lower than it hasbeen in previous years and at
the main event itself, you know,the amount of booths and
(04:58):
exhibitors shrunk a little bit,but I will say that the quality
of the conference, I think,didn't suffer at all, introduced
to a lot of new and interestingconcepts, both at the main
event and at side events.
Well, I had a chance to meetFreeName's head of partnerships,
(05:19):
which is Verano.
He was out there with me aswell, so shout out to everybody
that we got a chance to meet andconnect with and build with and
looking forward to, you know,continuing the conversations
that we started there.
But, yeah, eve Denver again,despite you know some being of
the opinion that was a littlesmaller, was still a blacks and
it was still everything that youknow.
(05:41):
I come to expect from it againa lot of side events, including
one that we sponsored on behalfof VerbsDAO.
I mentioned that in previousspaces as well our collaboration
with BluntDAO and the BluntOlympics and although it sounds
like it was just a super fungood time which it was it was
(06:01):
also a very, very goodnetworking opportunity.
I actually got plenty ofopportunities to speak about
digital identity and web throughdomains and blockchain.
Some of the smartest people inthe space were actually at our
mixer.
So definitely had a good timeat Deep Denver.
Looking forward to next yearand again making more
connections nations Also inopening news, yesterday on the
(06:25):
FreeName platform, we hosted anAMA with Chiliz, which is the
sports blockchain.
Freename just recently partneredwith Chiliz introducing the CHZ
TLD into the ecosystem.
Chiliz is going to beintegrating that within their
community.
They've introduced this TLDwith renewal, so it is the first
(06:48):
of our well, that's the firstexample of that within the
Freename ecosystem.
So we touched on that a littlebit yesterday.
But for holders andparticipants that are already
active in the Chili's community,you actually can get free
domains for quite a few years,depending on your level of
holding.
So I encourage anybody who iscurious about how or what
(07:12):
Chili's is and how they'veincorporated this TLD and what
they plan on doing with it.
To listen back to the AMA thatwe did with them yesterday.
Again, that's on the FreeDaneplatform.
It should be recorded on thereand, yeah, I'm looking forward
to seeing what they continue todo and go with that.
Again, as I've spoken to, youknow, a lot of our community
members.
I think that Chili'spartnership is going to be a
(07:34):
great example, you know, for howpartnerships can work, for how
you know different communitiescan can derive and create and
give value to their communitywith these TLDs and even, you
know, introduce some of theseunique features.
And this passes down to anybodywho is an investor on the
platform, because, you know, anyfeature that they develop for
(07:55):
someone else, you know willeventually become public and
open for us to use.
So, again, very excited aboutthis partnership.
It's a big one.
Chili's has a pretty bigfollowing.
They've really got a marketright.
You know, sports is one of thebiggest industries on the planet
(08:18):
and sports on the blockchainand being able to bet just makes
perfect sense, right.
And then, lastly, I just want toremind everybody that the
registry for dgenexchange.88888and deFi wallet are open on the
free name platform.
So for any of you who arelooking for your next piece of
digital identity or want a greatname that you can keep in your
bag as a collector.
Those domain names or domainextensions that are owned by us
(08:40):
are available and you can useyour free name coupons in order
to get a discount on them.
So, for as low as $2.50, youcan get your Forever name on
dgen exchange.
.88888, which is five, eights,and defi wallet on free name.
You can also get, you know,spaceshost and Gamertag and a
few others as well.
But, yeah, just definitely wantto remind everybody that the
(09:01):
registry is open.
Those names are open for rent.
Yeah, I encourage you guys togo again, grab yourself a name,
keeping the vault as a collector, or you know, hey, you never
know what kind of utility we'regoing to be building for it in
thefuture.
And now, with that being said,actually there is one more bonus
thing I wanted to cover beforeI get into the main discussion,
(09:21):
and it's just.
I mentioned it briefly and theonly reason I'm gonna mention it
now is just because I thinkthere's a lesson in this.
But the DYOR right.
So, and it's ain't gossip,ain't talking crazies.
Again, this is from aneducational
perspective.
But what is hot news right nowand I think a lot of people may
need some clarification on, isUD just announced or made an
(09:44):
announcement that their FarmsTLD is going to be converting to
Grow.
So I guess Farms was inpartnership with somebody.
I've never looked into who thatpartnership was with, but they
realized, as I mentioned, Ithink 10 tech talks ago, maybe
15 tech talks ago I certainlydid in one of the Web3 domain
(10:07):
workshops but they finallyrealized that one of the ICANN
rules for this next GTLD roundis that you cannot submit
plurals of an existing ICANNGTLD.
So in this case there isalready a farm.
Farms would now becomeineligible for, you know, to be
applied for as a gTLD viaICANN.
(10:29):
So, with that being said,unfortunately for a lot of
people they purchased a lot ofFARMS TLDs or names on the FARMS
TLD, thinking that FARMS waseventually going to be either,
you know, an ICANN TLD or evenwork in any sense, because I
think they're just going todeprecate it completely, which
is kind of messed up.
I mean, they really could stillkeep it alive as a Web3 TLD.
(10:52):
They don't have to be ICANNcompatible, but in any event,
it's also a little bit of uproar, right, because you know,
obviously, if you were doingsome name hacks and some things
like that and getting cleverwith TLD.
And so, again, justhighlighting this is a lesson
for do your own research.
(11:13):
And I'm talking about just morethan reading tabloids and hype.
I'm talking about just morethan looking at what your
favorite influencer is saying onTwitter.
There's an actual way that thisworks right.
A conversation got startedyesterday with an individual at
ENS Dow.
He was obviously excited thatanother member of the ENS team
(11:36):
is no longer there, but in hisexcitement, one of the things
that he touched on was that thatperson was the reason why
they're not able to acquire eth.
And, for those who know better,we know that the reason why
they're not able to acquire ethis because it's not available to
be acquired at all, and thatthere were no talks,
negotiations.
You can blame it on the moon,the sun or Batman if you want to
(11:56):
, but that's what I mean bydoing your own research is so
that you know better, so thatyou don't just take everything
that you hear and run with itright.
And so you know, hopefully, allthose that now have to build on
a grow TLD, maybe to find somegreat names or make them work or
get some value from them.
But hey, that's the way thegame plays out you just buy
(12:17):
things.
All right, now let's get intothe main topic at hand, our Web
3 Domain Workshop how to useWarpcast to market your free
name TLDs and SLDs.
As always for an introduction,this tech talk and those in the
near future are part of our Web3Domain Workshop series.
In partnership with Freename.
We do this.
(12:37):
The reason, our purpose fordoing this is to highlight
different utilities anddifferent ways to not only use
your Web3 domains and TLDs, butunderstand exactly how they work
and, if you're in the businessof reselling them or if you own
TLDs, how to effectively marketand start generating revenue
from them.
We do these both in private.
(12:58):
So in our VIP group, we dothese Thursdays in workshop
format, meet where our VIPs areable to show up, ask questions,
join, put my pretty face oncamera.
We also share screen and gothrough.
You know pretty much each oneof these things in the workshop,
line by line.
Here.
The purpose of doing itpublicly is, as I stated before
you never know what you learnhere.
(13:19):
Even though I may be talkingabout free names specifically,
in most cases that may apply toyou.
So this is about how to marketyour free name TLDs and SLDs on
Warpcast.
You can literally replace thatwith anything If you've got ENS
domains, ud domains, handshakedomains, whatever it is.
If you have anything that youneed to market and you're
looking for another avenue to doso, then you're going to figure
(13:40):
out how to do that, hopefullyat the end of this workshop.
But, again, most of this isgoing to be very specific to
FreeDane, because a lot of theopportunities that I'm going to
be talking about the turnkeyopportunity of being able to
sell SLDs from your TLD issomething that is exclusive to
FreeDame.
It's an opportunity currently.
Also, before I get into themain subject, one thing that I
(14:02):
do like to do, because this is apodcast.
There are people that arelistening to this outside of
crypto Twitter.
There are people who are goingto be learning about this for
the firsttime.
I always like to get us all onthe same page about what we're
even talking about and, withthat being said, I like to give
a proper definition of Web 2 andWeb 3 domains.
When people hear the worddomains, most people 99% of the
(14:25):
people you're thinking of wordsthat resolve to IP addresses, ie
you type in something in yourbrowser, something, somethingcom
.
It takes you to a web pagewhere then you're able to
interact with its content.
Web3 domains work similar,except they resolve to
blockchain addresses.
This is a technology thatdiffers from that In the domain
or in the Web3 world.
(14:47):
Your identity is basically yourblockchain addresses.
It's how people send you money.
It's how people pretty muchidentify what you've done on the
blockchain.
Web3 domains are human readableaddresses that utilize the same
format but resolve to that Atsome point.
Maybe they'll resolve to realWeb2 addresses or real Web2
content.
I know there's some workaroundsand et cetera, but I do always
like to clarify that, because wewere talking about two
(15:08):
different things.
We're not talking about coms,infos, os, or is?
We're talking about ease, nfts,defi, wallets and exchanges,
all right.
So now that we are on the samepage, let's get into the topic
at hand Again.
Our Web3 Domain Workshop todayis going to be on how to use
WorkCast to market your TLDs andSLDs.
(15:31):
So yeah, today I'm going todive into how to harness Warcast
aka Farcaster one and the same.
So if you ever hear any ofthose words or names, they're
literallyinterchangeable.
But Warcast aka Farcaster is adecentralized social media
platform that is built on thesuper chain.
(15:52):
And what the super chain is?
For those of you who aren'tfamiliar with that terminology,
it is a combination of base Zoraand optimism.
So any projects that you seebuilding on base Zora or
optimism are collectively beingcalled built on the super chain.
But what we're going to dotoday is dive into how to
(16:12):
harness Warpcast to effectivelymarket again your web through
domains.
I want to explore Warpcast'sunique features and how they can
amplify your presence in theweb through space, and Warpcast
really is a very unique platform.
So first let's dive into whatWarpcast is for those who aren't
really familiar with it or haveheard or hearing about it for
(16:33):
the first time, andunderstanding what it is and how
it compares to what we'realready using right now.
Right, which is Twitter, andsome of us also use Reddit.
So again, warpcast is acentralized social network built
on the Farcaster protocol.
Remember I was telling youFarcaster and War and WarpCast
areinterchangeable.
To dive deeper into what theyactually are and their
(16:58):
differences, warpcastapplication FarCaster would be a
social graph that's built ontop of the Superchain.
Not trying to get too technicalinto what a social graph is,
but think of like Lens, right,if you've ever used Lens before,
it's where you can create asocial graph is.
But think of like Lens, right,if you've ever used Lens before.
It's where you can create asocial profile.
You can then log into otherdApps with that social profile
(17:20):
and all that information goeswith you that you basically own
anything that you build withthat social profile.
So in this case, barcasteragain, is that social graph.
Warpcast is where you willbuild out that social profile.
If you've used Warpcast inpractice, you'll see that it
actually does, in fact, workthis way.
There are apps that you can loginto with your Warpcast and it
(17:41):
in fact does bring all thatstuff with you.
So very goodexample.
But again, this is acentralized social network built
on the Farcaster protocol.
It offers users control overtheir data and interaction.
It combines the real-timeengagement of Twitter with the
community-centric approach ofReddit, all within a
decentralized framework.
Okay, so why should this appealto people who are bullish on
(18:05):
Web3?
And this is what we talkedabout yesterday For anyone who
is passionate about blockchain,defi and even web three domains,
and we dug into why about thatyesterday but anybody who's
bullish about this and wants usto actually grow beyond this
bubble.
Um, warcast is a socialplatform that you've got to root
(18:27):
for it.
It, it provide it, and evendespite me being shadow banned,
I I'm still here rooting for it.
Right, but we have to right Forthe greater good of our
expansion.
Because it provides a platformthat aligns with both the
principles of decentralizationand user ownership.
But then it also combines theease and the same UI that you're
(18:47):
used to, again on Twitter andother social media platforms, so
it's easy to onboard peoplewith.
It's almost like well, it'sgoing to be noticeable that
you're using blockchain and DeFi, but it's noticeable in an
extremely easy way.
Again, it's a place where youcan build and grow without a lot
of the constraints that youreally can't do here.
A lot of the features andfunctions that we're asking for
(19:10):
on Twitter are built, althoughbeing used not at the same scale
.
They already exist at Warpcastand we'll kind of get into what
that lookslike.
Also, if I don't say it at anypoint during this workshop, one
of the unique things and I don'tknow like, not necessarily say
well, I mean cool, if this is areason for why you go over there
(19:31):
, I ain't going to tell you whyyou use a platform or not, but
one of the things about Warpcastis that for the most part,
almost anything that you do onWarpcast, you can farm a reward,
like simply just being activeevery day.
You can farm moxie creating art.
There's grants and things thatthey do every single week or
(19:54):
every single day uh, what arethey called?
Uh, around right, you canparticipate in rounds if you'd
like to create memes or arts ortake selfies or anything like
that.
There's also uh, uh, dracula.
If you'd like to create andupload videos, you earn tokens
for doing that.
There's also far house.
If you want to host spaces thatis connected to, uh, farcaster,
warcast, you earn tokens fordoing that.
There's also Farhouse.
If you want to host spaces thatis connected to Farcast or
(20:15):
Warcast, you earn tokens forthat.
Like literally everything thatyou do on Warcast, you're
farming tokens, so it is anextremely monetized
platform.
But now getting back to why andhow you can use this for
marketing, and so yesterday wewent through my own Warpcast
account.
We went through some of thedifferent sections for different
features that they have thatare both similar and unique in
(20:39):
their own way.
That, if you're going to beutilizing Warpcast and digging
into it.
I think optimizing yourapproach here will lead to some
success.
Again, and kind of a fairwarning as
well.
As I've mentioned before, I amquote unquote shadow banned on
WarpCast.
This is from way back Again.
(21:03):
I think I narrowed it down ortraced it back to an interaction
that I had with Dan.
But one thing to be aware of isthat if you're just simply
shilling right, if you createone of your accounts just to
pitch and show web three domainsconstantly, same thing's
probably going to happen to you.
Does that mean that you're notgoing to get any visibility?
No, because I'm still gettingvisibility despite being shadow
(21:24):
banned as well, and I've stilljoined, like quite a few
communities, as people you knowgot a chance to see in my own
workcast account, but it's goingto be hard right.
So for those of you whoactually have something that
people like, if you do createart, if you create music,
fashion, if you find otherinterests and hobbies and people
that you can connect with inother communities and you can
(21:44):
avoid being shadow banned likeyou're going to kill it Like for
real, for real.
There are some people who swearby Warpcast and will never
leave it just because of, again,how lucrative it's been to be
over there, because just bybeing active you're probably
going to farm something.
But for the rest of us, ifyou're just going to use this
primarily as a marketing channel, which again like this,
(22:07):
unfortunately that's kind ofwhat I've been reduced to, even
though I'm still activepersonally.
Whatever, there are certainthings that you can leverage.
So one of the biggest uniquethings again so it's a
similarity and it's unique,right?
The UI and the interface forhow you create content on
Warpcast is exactly the same ason Twitter.
You create what they call acast, as here, the similar thing
(22:32):
would be a tweet.
The character amount isrelatively the same.
You can add links the linksopen up and sub links relatively
the same.
You can add pictures relativelythe same.
The difference, though, is andthis is kind of how we loop the
reddit thing in is that, wherereddit has subreddits that help
niche content, so that you'replacing it where most likely the
(22:56):
audience that wants to see thatcontent will see it or it's
relevant to that community,warpcast is set up the same way,
so they have something calledchannels, and this is what we
did yesterday, and basically,channels are the same thing as,
basically, asubreddit.
Channels are a niche group or away to for people who are
(23:17):
belong to that channel to findcontent that's specific to what
they join that channel look for.
Give some examples of whatnames of some channels would be.
For instance, we own the foodiechannel, so, foodie.
In the foodie channel we talkabout food, people post pictures
of food, and so obviously, ifyou're a foodie and all you want
to see is pictures of food, youcan go to the foodie channel
(23:39):
and that should be the onlycontent that you're seeing in
there.
Same thing with and there's alot of very specific channels
like base builders or developerchannel.
There's some very, very bigchannels where people are
actually discussing and learningcode and figuring out how to
develop things in there.
Again, channels is a bigfeature.
Not posting in a channel canmake you kind of keep your
(24:05):
content ghosted and hiddenbecause it has nowhere to go,
and posting in the wrong channelcan have an adverse effect.
So learning how to use channels, joining channels that are
relevant to the content thatyou're going to be creating, uh
is key number one, right?
So that's, uh.
I think that's the biggestrookie mistake I see from
anybody who's joining warcastfor the first time is that they
(24:28):
get on the platform.
They see the ui yeah, I seetweets in my my or casts or
whatever in my pipeline.
They go create a killer cast,they introduce themselves, they
don't select the channel becausewhat are those?
And then they cast and then noone likes it Because no one
knows you.
If they're not following you,they're not going to see it, and
the only way you're gonna get aslight chance of getting any
(24:48):
visibility is if you post itwhere other people are.
So, channels you can eitherjoin channels, which is the
advice that I'm giving now Again, there are thousands of
channels out there or anotheropportunity that you have is to
(25:10):
create a channel so that you canbecome that hub for people to
come and post content about whatyou think is cool and
relevant.
So, as I explained earlier, I'mgoing to the foodie channel
because we're foodies me and myfamily we love food.
So that's an interest and ahobby and kind of what I went
through yesterday and I won'tdig into really at all today.
(25:32):
But it's also a real estateopportunity as well.
On Warpcast, going back to oneof those big benefits being
blockchain based, and et cetera,almost everything that you
create on WorkCast as well, isowned by you, including channels
.
So if you create a channel andyou build this channel up, you
can monetize these channels andyou can actually sell these
channels.
(25:52):
Right now it's kind of a manualprocess, but at some point they
should be tokenized and you'llbe able to sell them just as you
sell any othernft.
But creating a channel inaddition to the foodie channel I
also own in the first channelthat I created was web3 demands
right and so, obviously, sincethat is something that I am
(26:13):
passionate about, that issomething that I'm creating
content for and that issomething that I want to create
a focus group on web throughdomains, both being posting in
that channel so that if peoplecome on Warpcast looking for web
through domains, they'rebasically going to see my
content but also to bring inothers who want to post that
same content.
That has reciprocal value.
I think we have like 125members right now.
(26:36):
I'm primarily the only personto post on that channel.
I think Freedane posts on thereevery now and then, and that's
just because and admittedly,warpcast just doesn't have that
user base now, but it will, andI'll talk about that a little
bit in thefuture.
But again, another opportunityto set yourself up not only for
success in the future, but alsoto curate the kind of content
(26:58):
that you want to see.
To create niche content anddrive people to it would be to
create your own channel.
There are other channels thatare out there that are owned by
community members of free name.
I know for a fact like SLDs isone of the channels, tlds is one
of the channels, digitalIdentity is a channel out there.
Sometimes I don't post to myown channel, sometimes I post to
(27:18):
others' channels if I feel likethey're more relevant.
Ens has a channel.
You get my point.
So, same way that you're using,or that you use, reddit when
you're creating content andposting is the same way that you
should look at OrpCast andchannels.
All right, now going into thesecond unique feature, that and
(27:40):
this is probably the biggest Imean biggest thing that sets
Warpcast apart from really anysocial media platform out there
that exists.
So one of the big claim to famefor Warpcast was their
development or introduction ofthis thing called Frames, and
these are just getting betterand better as they continue to
(28:02):
develop this platform.
But basically, since warcast isbuilt on the blockchain, uh,
you should essentially, in goingback to the setup.
I went through this yesterdayas well.
When you create a warcastaccount, it creates a wallet for
you.
So, even if you arenon-blockchain native, even if
you've never had a cryptoaccount before in your life, if
you sign up for a workcastaccount, it creates a wallet for
(28:22):
you on the spot.
Now, obviously, you have tolearn on your own how to how to
fund it.
I mean, you still can't justnot ever know what blockchain is
.
But my point is that you get awallet.
It's embedded, it's integrated,it's native are native already
toworkcast.
So, being that workcast isbuilt on the blockchain, and
also being that it has abuilt-in wallet that it can fund
, it only makes sense that youcould perform blockchain
(28:44):
transactions within the socialmedia platform itself, which is
what frames are.
So frames are mini-dads or anyother developer, and you'll see.
If you're on WarCache and yousee frames, you can tell the
difference between somethingthat was created by a you and
(29:05):
something that was created by adeveloper.
But the point is that any oneof us can create many
applications or experiences thatare embedded within our tweets
or casts themselves.
So imagine being able to againnot only you know open up the UI
and type out your tweet, butinstead of adding a picture,
(29:26):
you're able to add a frame wheresomebody is able to come in.
So let's say an example I gaveyesterday and this example
really exists, and it exists inthe A form.
We're creating a custom formfor us, but let's say you're
wanting to promote a domain namethat you have for sale.
It exists right now for ENS.
(29:47):
I'll just say how itexists.
There is a frame out therewhere you can plug in.
You can go to this site, youcan put in which name that you
have, or you put in your OpenSealink.
It'll pop out a link for youthat you can then copy and paste
into Warpcast.
You can type out your tweetthat's saying buy this name.
It's awesome.
Whatever it is that you typeout that makes people want your
name, you include that link andthen, when you click cast, what
(30:09):
people will see is they will seewhat you typed and then they
will see this embedded squarethat actually has actions on it,
where you can go straight inright from there, right from the
cast itself, and you canpurchase it.
Or you can visit OpenSea, oryou can look at other domains in
the portfolio, and this is allwithout leaving Warpcast
(30:29):
itself.
So frames is a very big, verybig innovation from Warpcast.
It was a very big part of theinitial culture.
Initially it was being usedprimarily for free mints for
NFTs.
So during kind of like theFarcaster bull run of earlier
last year, all those airdropscame from us blowing up frames.
(30:51):
It was just a bunch of freemints because they were building
out this technology, they wereexperimenting, and almost
everything that you minted, evenall the free mints they either
ran up in floor price where theywere worth 40 or 50 bucks a
piece three to 40 bucks timestwo, 300.
Trust me, that adds up or a lotof them.
It turned into things that gotyou airdrops in the future.
(31:14):
So again, frames is our claimto fame, very big
deal.
How can you use frames exactlyin the way that I told you?
If you have a domain portfolioagain right now, if you've got
E&S, these frames already exist.
As I mentioned before, we're indiscussions and looking at
building frames for free nameright now so that we can utilize
(31:36):
them as a community in theplatform.
But this is a big area where,again, you can put out content
about your domain and you canput a direct link for people to
interact with it and then, whenthey purchase, they can either
purchase from well, I think youcan connect.
You have your embedded wallet.
You can also connect externalwallets to WordCast as well.
So if you have other walletsthat you have funds and stuff
(31:58):
into, my point is that you'reable to make your transactions
directly within theapp.
And again, if you're not kindof getting it already, if you're
in the business of sellingblockchain based assets or
things that work in this space,probably one of the biggest
obstacles that you're going torun into if you haven't already
run into this every single dayalready is that when you talk to
(32:19):
normies, you first have toovercome the obstacle of getting
them to understand crypto inthe first place.
That's a whole conversation,right.
And then, once you get pastthat, you then got to loop in
web three domain names and thevalue of that if you need one,
which is now a whole otherconversation, and if you haven't
already lost them already,you'll lose them as soon as you
start getting to this right.
(32:40):
It behooves us to cut out halfof that work and market directly
to an audience that's alreadyusing crypto natively every
single day, which is why, eventhough Warpcast by far is not
getting the engagement, theattention, doesn't have the same
influencers or reach as Twitter, it still is, again, something
(33:04):
that we need to push, as Web3enthusiasts, and especially as
Web3 domain professionals, tobecome bigger and bigger,
because this is your tribe.
This cuts out the step ofhaving to explain what it
is.
Most of the people on Warpcastare already using Web3 domains.
There is already a native Web3domain integration in the
username.
We went through that yesterdayas well, but for the sake of
(33:25):
where we're already at in thisconversation, I won't go into
that.
But if you use WarpCast, youalready know that they're
already bullish on digitalidentity and using it as a
username.
So there's already thatincorporated.
Again, everything about whatwe're trying to build here,
everything about what we foreseepeople using this and
integrating this it's alreadythere.
So again, frames being able toutilize frames not only for
(33:49):
secondary sales in the case thatI gave you with ENF, but in our
case, we wanna create framesnot only for secondary sales but
also for primary registrationsas well.
So again, all of our TLD ownersout there.
I have channels, as I talkedabout before, for my TLDs.
So I bought channels separatelyfor DeFi, wallet and exchange
(34:12):
and I'm going to pin at the topof those channels the frames
where people can go and mint adefi wallet or exchange directly
from within WorkCast and thenwhen I make posts on that
channel, people when they go tothat channel to see other posts
will always see that embedded atthe top of the post.
Will I sell 15 or 100 or 500every day?
(34:34):
Probably not, never know.
But will it get a couple outthere?
Will it definitely help withbranding?
It sure will.
And again, in branding, in aplace where people understand
and get this and it's the mostlikely place where people will
adopt your domainnames.
All right, moving past frames,the last thing I'll get into and
then we'll kind of wrap up isprivate groups.
(34:56):
So this is private groups workthe same as private chats or
group chats on Twitter.
So some of you are members ofour WeHeart domains or my
WeHeart domains.
Private Twitter chat.
It's actually been open forover a year now.
It's pretty solid.
We've got about 60 or 70members in that Been going
(35:18):
pretty strong.
But that concept exists inWarpcast as well.
If you have any niche groups,any private groups that you want
to create, either with yourfriends to talk about alpha or
personal interest groups, whereyou're inviting people that
align with a certain interest,or, in another case, holders, if
(35:39):
you're wanting to give themprivate access to a group as a
utility.
See again, bringing thatblockchain element in.
Groups are perfect for that.
So groups are not only again aplace where you can create
networking and I mean you'reobviously going to have to find
people in your tribe and havethem one on one for that but it
is a place where very much, ifyou own a TLD and you have value
(36:01):
to offer behind that TLD,workcast has a built-in way to
do so with tokengaining.
Now, when people ask about theutility of Web3 domains,
oftentimes we get stuck on thatwebsite thing or we get stuck on
whether or not they work inwallets.
I oftentimes, of course, Iacknowledge that working on that
cool, we didn't pass that.
But I also have to remindeverybody that one of the core
(36:25):
features of Web3 domain names isthe fact that they are NFTs and
because they're NFTs, there arethings that you can do with
them because they're NFTs.
Obvious ones are likefractionalization, et cetera,
putting them in DAOs, blah, blah, blah.
But one of the big things istoken gating and I think token
gating is going to be one of thebiggest features that's
currently slept on, but reallyisn't slept on because we all
(36:48):
have utilized it in the space.
It has a lot of value Creatingprivate clubs that you can only
get into if you're a holder of acertain
asset.
So in this case, with your TLDs, if you have a app, if you have
a gaming, if you have a sportsor a whatever it is a sports
team name, like a lakers orwhatever and you have a private
(37:10):
community of people who areminting your domain names and
you're wondering what's next todo with it.
I don't have the capability ofbuilding out a whole website
where they can log in with it ora whole UI somewhere else.
I'm just a guy that needssomething turnkey.
Warcast is there for you.
You can create groups.
You can create groups andrequire token gating so you can
(37:31):
put in the contract address andyou can require that a person
holds that token in order tojoin the group and you can have
full-blown private conversationsthe same exact way that you do
on the back end of Twitter.
I think that is again extremelyimportant because it adds a
turnkey, instantly usableutility for your TLDs and
(37:51):
Warcats right there on the spot.
If nothing else, for those ofyou who are wanting to build
communities on your TLDs, again,building in a Warpcast gives
you that feature and instantlykind of justifies the usability
of Web3 domain names, becauseyou've got to own the name to
get in the group, your identityis your name, right.
(38:13):
So big thingsagain.
There's a lot of differenttools that are very specific to
Warpcast, a lot of blockchainspecific tools.
There are quite a few that aremissing as well.
I know that they, you know,back when AI agents were first
coming out, they have, literally, where you can just type in on
Warpcast a command to thingslike Clinker and stuff like that
(38:36):
and run up your own tokens andstuff like that.
So all those features again,more features than I can even
explain, but these onesspecifically, I think are great
starting points for anybody whowants to dive into warpcast and
looking for ways to market yourtlds.
Um again, it are you going tofind, you know, hundreds of
thousands of new users or get 10000 registrations overnight?
(38:57):
Maybe, maybe not, it justdepends.
There are some TLDs that havelaunched over there that were,
you know, warpcast ecosystemspecific, that have actually
done pretty well, pretty muchthe entire user base behind
baseeth, I think, came fromWarpcast.
So, again, like I said, there'sdomainers over there.
So I mean, you never know,depending on what community you
(39:20):
click with, you may actually doreally well over
there.
But some key things again, youknow some best practices that
apply to anything is just makesure that you're regularly
posting, again, valuable contentand engaging with the people
who are engaging with you.
Right, you don't want to comeoff like a bot because then
(39:41):
you'll get shadow banned andthere's different levels to
being shadow banned.
Trust me, I'm not at the worstlevel of shadow banning, so I'm
very grateful for that, but I'min one of them.
Right, I'm in one of the realms.
It can get worse for that ifyou get labeled a bot.
So you want to make sure you'renot just robotically posting
things, not just roboticallyposting things.
Be genuine.
Treat it the same way that youtreat your ex account, right.
(40:02):
It's going to be hard to dobecause it's going to feel like
you're talking to nobody atfirst.
But, trust me, people arelooking and the more they're
looking and the more they starttrusting that you're a real
person, the more they'll startinteracting with
you.
And again, if you'reinteracting in the right places,
you're probably going to befarming something anyway.
You're probably going to befarming something anyway.
So it makes it kind of likethere were.
There were some moments, man,there was some punch the wall
(40:25):
moments, I promise you, during,where this shadow really got in
the way of me being able to farmlike I really could have.
But the fact that I was stillable to farm effectively enough
kept me going.
And so that's what I'm saying.
You're not over there fornothing.
So if you need a reason otherthan you know marketing your own
TLD, building your own businessit's the fact that you're
(40:46):
probably going to be farmingsomething just by being active
over there.
Shout out to my guy collector.
I got him an airdrop for doingabsolutely nothing but saying hi
to me and he's still fadedanyway.
And then, lastly,collaborations right, try to
find again, find other groups,other channels that align with
(41:10):
what you're posting.
Post in those channels and thentry to see if you can
collaborate with other people inthose channels.
Most of the people right now onWarpcast are straight up
developers.
These are all people who againknow this space.
This is our tribe.
These are all people who arevery capable of building.
If you need help creating aframe, there's a channel that
can help you create a frame.
There's actually Nainar, whichis a no-code frame builder.
(41:33):
So anything that you need helpwith, you'll be able to find
those people.
But also good collaborations,cross-posting, getting people to
join your group, joining otherpeople's private groups all
sorts of things like that, Ithink, will also help expand
your reach and your experience.
On Warpcast, again, you knowit's new, it is brand new.
(41:54):
It is going to be boring for alot of us at first.
It's going to be frustratingfor a lot of us at first, but
it's something that eventually,I believe, is going to blow up
in a bigway.
I don't know if you've beenpaying attention to some of this
forecast news, but they arereally, really tight with base.
They've always been tight withbase.
We've always known they've beentight with base, but they're
(42:16):
saying it out loud.
I think it was a few weeks ago.
Base announced that Warpcast isgoing to be pretty much the
official social layer of BASEchain, so it's going to be
embedded or connected or somehowintroduced to people at the
Coinbase walletlevel.
If you know anything aboutCoinbase, coinbase is on a big
drive for consumer crypto,making this usable in the real
(42:39):
world.
So put that together.
It's not hard math.
Coinbase is going to be outthere trying to drive as many
normies as possible intocryptocurrency by making this as
easy to understand as possibleand almost free, and then the
first thing they're going to getsmack in the face with is
Warpcast to join as a socialplatform, with rewards and all
kinds of good fun stuff.
So being early to Warpcast,positioning yourself, getting
(43:03):
some of this digital real estateby way of channels, et cetera,
I think is a good place toposition yourself again, both
now and in thefuture.
So yeah, in conclusion, I hopethis gives anybody who is
curious about Warpcast againsome direction for where to
start or how to get started.
(43:24):
If you're already on it andyou're not active and you're
figuring, you know, trying tofigure out how to build, what to
do with it, if it's even worthit.
I mean, time only tells if it'sworth it or not.
But again, for a lot of uswho've been doing this for a
while and who are on theplatform early, we got our
money's worth and more just outof airdrops, and so, if nothing
else you know, at least be therein case the next forecast or
(43:46):
bull run comes around, becauseit definitely will and position
yourself again to be as visibleas possible, because any avenue
where you can market your TLDcreates that network effect that
we are all trying tocreate.
Definitely want to thank youguys for attending another tech
talk.
This again is our Web2Domainworkshop series in partnership
with Freename.
(44:06):
We do this every single week onFridays and this is following
our Thursday Web2Domain workshopthat we do with our VIP, so I
hope you guys get value for it.
This will be available on ourpodcast in a couple of days.
So, yeah, if you got anynormies who want to learn about
Web3 or learn about WarpCast,feel free to forward them over
(44:26):
to there.
But, yeah, we will be doing ourWeb3 Domain Wheel Talk with
free name in the next 45 minutes, so catch me and Paige on there
talking about all thingsbullish in the space.
Thank you guys again.
Happy Friday, happy Domainingand again, focus on your mission
and not your condition.
Talk to you guys soon.
Thank you.
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