April 15, 2025 • 37 mins
The digital real estate landscape is evolving at lightning speed, and the NEW Freename Aftermarket is leading the charge by creating the first true bridge between Web2 and Web3 domain ecosystems. This groundbreaking marketplace brings traditional DNS domains and blockchain-based domains together under one roof, allowing investors, brands, and builders to discover, list, and trade assets across both worlds with unprecedented ease.
What makes this platform revolutionary is its thoughtful design that respects both ecosystems' needs. Traditional domainers can list their .com, .xyz, and other DNS domains without even needing a crypto wallet—simply add a TXT record to verify ownership. Meanwhile, Web3 enthusiasts can connect their wallets to instantly import and list domains from Freename, ENS, Unstoppable Domains, and Base Name Service across multiple blockchains.
The marketplace serves as the exclusive secondary market for premium Freename TLDs, giving these powerful digital assets the visibility and tools they deserve. With beautiful landing pages that showcase each domain properly, Freename has created an environment where Web3 domains don't get lost in the noise as they often do on general NFT platforms. This represents a massive opportunity for TLD owners to attract serious investors and brands looking to own part of their namespace.
Looking ahead, the platform's roadmap is packed with game-changing features. Domain fractionalization will soon allow owners to split their assets into shares and sell portions—creating new fundraising opportunities and investment vehicles. Traditional features like domain parking, traffic metrics, lease-to-own options, and offer capabilities are also on the horizon, bringing the full suite of domain investment tools to the Web3 space.
Ready to explore this revolutionary marketplace? Visit aftermarket.freename.io to create your account and list your first domains. Whether you're a Web2 domain veteran curious about blo
Freename.io is the leading Domains platform in Web3. Users can mint their own customized Web3 TLDs.
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My name is Marcus Andrews aka” WenAirDrop”, founder of IHeartDomains LLC, and since 2022 we have been a leading resource for News, Innovations, Education, Alpha and Business Development in the Web3 Domain & Digital Identity space.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (02:09):
Thank you.
Thank you ©.
Transcript.
Emily Beynon, gm, gm and happyFriday.
Welcome to our Tech Talk podcast.
This is the live discussion werecord weekly here on X, where
we highlight news, innovation,education and alpha in the Web3
domain, technology and digitalidentity space.
I'm your host, marcus akaWinADrop, founder of
iHeartDomains and communitymanager at Freename, and we are
(02:31):
your number one resource forunbiased Web3 domain educational
content, with over 100 TechTalk episodes and YouTube videos
produced and archived over thepast two and a half years.
You can search our entirearchive for prior recordings and
an easy read blog overview ofeach episode at parkdomainscom.
Our episodes are also embeddedon the website as well, so you
(02:54):
can actually listen to any oneof our spaces or podcast
episodes right there on thewebsite.
It's pretty convenient.
Or, if you prefer to listen toit in podcast format, you can
search our entire archive on anyof your that you can listen to
on any major podcast player andthat's easyreachable at
(03:14):
techtalkhost and again, that'sfor you guys that want to listen
on Apple Podcasts, spotify,iheartradio or any of those
things.
So, yeah, welcome, and let'sget right into it.
I typically like to open up withsome opening news.
I'm going to keep it brief andthen dive into the topic at hand
.
This one is a pretty excitingone.
(03:34):
But yeah, last week, well, wehad our AMA on the Free Name
channel with MetaMask.
We got to talk with their team.
We spoke with I believe he's abusiness development for Snap
integrations with Miami Slice,got a chance to talk to him
about not only the MetaMaskecosystem, got a chance to talk
(03:58):
about Snap, where their Snaptechnology is heading, which is
actually a lot more impressivethan I think a lot of people
realize at first glance.
And then, of course, you knowlet's talk about the integration
and you know the Snap for freename that is now integrated in
live.
So we've been talking aboutthis for quite some time.
(04:19):
MetaMask Snap or free names.
Metamask Snap now enables youto send and receive
cryptocurrency to any free namedomain name.
Right.
So it opened up our entireecosystem to resolution on
MetaMask.
That Snap extension alsoincludes resolution for other
name services.
So you know any name servicesthat isn't natively integrated
(04:41):
into MetaMask?
Well, there's only one, whichis ENS.
The other big one, which isUnstoppable we also resolved
that as well.
So, yeah, it was a greatconversation Again, extremely
bullish, a lot of alpha dropped.
For anybody who wants to listenback to that, yeah, I suggest
that you go to the FreenameTwitter page and you should be
(05:03):
able to find the recording there.
But, yeah, definitely shout outto MetaMask, excited for what
they've already built andexcited for what's actually
still to come.
A lot of good stuff in the mix.
And then, yeah, also just wantto remind everyone listening
again, if you like what you hear, if you are bullish on Web3
domains, if you're looking foryour first one, don't know where
(05:25):
to start.
Our registry is open.
You can make your first web3domain on either our dgen dot
exchange or dot d5 wallet tldswe do on these tlds on free name
.
You purchase once, you ownforever.
You grab a domain for as low astwo dollars and fifty cents
with the current promotionsgoing on right now.
So great way to enter the spaceIf you're already in the space
(05:47):
and you're, you know, lookingfor a great domain that you
might be able to flip forpremium in the future.
Again, we own dgen exchange anddefi wallets some great TLDs to
get some premium names on,especially at the discounts that
are going on.
And yeah, registrations areopen.
You can register directly onfreenameio or you can go to
iheartdomainscom and right onthe front page you'll have links
(06:09):
to our different registrationpages for each TLD.
All right, and so let's get intothe main topic at hand.
This tech talk and the last fewfor the last few months and
those in the near future, arepart of our Web3 domain workshop
series.
This is in partnership withFreename.
We introduced this series againa few months ago to dive into
(06:35):
some of the specific utilityintegrations that Freename is
both building and is introducedto the space, so that we can
give our both current andpotential investors an outlook
on how we're building anddeveloping the space.
So that you know, we can giveour both current and potential
investors an outlook on howwe're building and developing in
the space.
And also, you know, the moreyou know about what we've built,
the easier it is for you toonboard others, the easier it is
for you to extract value fromthe assets that you own.
(06:57):
So, yeah, we do this every week.
We do this as a live workshopThursday for our VIPs every
morning there.
So we did that yesterday onthis particular topic, and then
we followed up with a publicworkshop because, as I've
demonstrated in previousworkshops, most of what we're
(07:17):
talking about is really relevantto everyone, and especially in
this case as well, which is whyI'm extremely excited to talk
about this one.
This is a tool that is trulyvaluable, no matter what
namespace you're bullish on.
So, again, do this every Friday.
This is great education forboth new and experienced
investors in the space and, yeah, we hope everyone gets value
from it.
So, again, welcome to our Web3domain workshop, all right.
(07:41):
So, getting into today's episode, as you can see at the top, we
are going to be talking aboutthe free name aftermarket.
Yeah, and again I'm extremelyexcited to get into this one
because we're covering, you know, a new innovative technology
and addition piece of realestate.
You know that free name isbrought into the space and I
believe it's going to be areally good, great game changer
(08:03):
for the domain space as a whole,and I believe it's going to be
a really good, great gamechanger for the domain space as
a whole.
So, again, we're going to betalking about the free name
aftermarket, what it is, how itworks, and you know why it
matters, and there's a greatvalue for everyone that is in
both Web2 and Web3 domain.
All right, so why is this bigfor domains?
Right?
If you've been around the domainworld for a while Web2 or Web3,
(08:25):
you know that secondarymarketplaces are like, they're a
staple, right?
They're the lifeblood of anyonethat is trying to flip domains.
You think of platforms on theWeb2 side, like Afrinic or Cito,
and on the Web3 side, we thinkof, you know, Vision and even
OpenSea to an extent, eventhough they're not really niched
, but they all let people tradedomain names after you know,
(08:47):
vision and even OpenSea to anextent, even though they're not
really niched, but they all letpeople trade domain names after
you know, the initialregistration.
So and that's one of the thingsI want to clarify as well
Marketplaces are meant forsecondary registration, so these
are assets that already existon the market.
This is, you know, oftentimes,if people aren't able to
purchase a TLD, your next pointof entry or your next.
You know, cheapest point ofentry might be to buy SLDs, and
this is a great place for peopleto resell these, and this is
(09:08):
how the markets worked in theWeb2 domain world forever and
even in the entry of the Web3domain world.
You know, until now.
You know we can deal in TLDs,but, again, the ability to buy
and flip domains on secondary itcreates a liquid market,
especially for premium domains,and that's a very important
thing for our ecosystem to makeit a healthy and vibrant one.
(09:28):
So, again, what FreeName hasbrought to the table and what
they have launched is, again,it's a breath of fresh air, it
is a welcome addition and itactually brings a lot of great
new technology that, again, isextremely useful to both sides
of the space.
So, in short, it is amulti-chain and multi-namespace
(09:51):
domain marketplace where bothWeb2 and Web3 domains can live
together, be discovered, listedand sold.
It's not just another NFTlisting site.
This is a fully integratedmarketplace that's built for
both traditional domaininvestors and Web3 domain
holders, and it aims to bridgethe utility gap between our
industries.
So the product is now liveAnybody.
(10:15):
It's now public and, as you cansee at the top I don't know why
I got tongue twisted there.
But pinned up at the top are afew announcements Some of them
are domains that I've actuallylisted, as well as Freename's
official announcement, the linkto reach the marketplace.
If you want to explore it, it'scurrently live.
It is at aftermarketfreenameio.
(10:38):
But yeah, it is now live in itsMVP form, which is Minimum
Viable Product, and it is thefirst marketplace that again
lets you list, browse and buyboth Web2 domains and this is
every single TLD that exists inthe DNS space.
So all 1500 of your dot coms,your dot nets, your dot X, y, z,
(10:58):
your dot info, and I'll explainin a little bit kind of how
easy it is to list those and addthose to your profile.
Explain in a little bit kind ofhow easy it is to list those
and add those to your profile.
But it also again allows you tolist Web3 NFT domain names from
platforms like, obviously,freename, but also Unstoppable
Domains, ens Domains and BaseName Service.
(11:18):
So again, multi-chain andmulti-namespaces and there may
be many more namespaces to come.
You know, as they themselvesestablish and, you know,
integrate with our platform.
But in addition to that, it isthe only exclusive secondary
market where you can buy andsell premium free name TLDs.
(11:39):
So again we've you know, prettymuch every spaces we have done
in this workshop has highlightedon some form or fashion, you
know, the opportunity thatexists with TLDs, the exclusive
opportunity that's provided, theturnkey opportunity that's
provided, you know, via freename to generate revenue, create
communities, do a million otherthings with TLDs, and currently
(12:00):
there really isn't a goodmarket for it.
Right, opensea doesn't have aseparate market for domains,
doesn't highlight domains,doesn't have domain friendly
tools, you list it just as anNFT and it kind of gets lost in
the sauce.
But here we will actually havea very good UI tools, all the
good stuff to support themarketing and sales of these top
level domains.
(12:21):
And for a lot of people who maybe on the other side, that have
been listening about all thebullishness of owning a free
name TLD and again, who may havegone to the primary
registration site, which iswhere you would register it for
the first time, if they've beenhitting not available or been
hitting domains not sold orwhatever, if they've been
hitting that brick wall, theymay see some of those names
(12:43):
they've been looking at and mayget a chance to acquire them on
the secondary market.
And so, again provides a greatopportunity on both sides of the
fence, for both, you know,early investors, you know, and
people who are wanting to getinto space, and again, for
everyone.
It is still super early, butyeah, so now let's get into kind
of how this works.
Let's get into kind of how thisworks, so for Web2, and it's so
(13:06):
again, it being so multi, andthis is crazy because in multi
namespace, again, we'reincluding DNS names here and
there's several different waysthat you're gonna be able to
interact with your DNS domains.
But this first initial way ofbeing able to list them is
extremely easy.
You don't need a crypto walletif you're planning on just
listing Web2 domains and youdon't need to sign any
(13:28):
transactions.
All you need to do if you'relisting Web2 domains is create a
free account ataftermarketfreenameio.
There are two listing methodsOne is live now and one is
coming soon.
So I'll explain the method tolist your domains now and for
anybody who is listed on any ofthe secondary marketplaces,
again, if you've listed onAfriNIC, if you've listed on
(13:48):
CETO, if you've listed on Atomor any of those, you're familiar
with these processes, so thiswill be super simple for you
when you're in the free name UI.
So you've set up your account,you're on aftermarketfreename,
you go to the list your domains.
It'll have a text field whereyou'll be able to list the
domain names that you want toadd into your account, and so
(14:10):
you manually type in the domainsthat you want to add.
So you'll type in all your coms, your nfts not NFTs your xyzs,
your DNS domains.
You just pretty much type themall out or copy paste a list,
and then, once you do that, freename will or the aftermarket
will generate a TXT record forthat batch of domains.
Now, every batch, or everyseparate batch of domains, or
(14:34):
every separate submission ofdomains, is going to give you a
different TXT record, but again,you'll get that unique TXT
record.
All you have to do is go backto your registrar where your
domain is sitting and put thatTST record into the DNS Settings
and then, voila, you're done.
You don't have to change yourname servers or anything like
that.
It's just that simple.
You go right back to free namedot IO or aftermarket free name
(14:55):
dot IO.
Go back to the domain, youclick a simple button so that
they can do a verification andthen you're able to list.
So super duper simple.
That is way number one.
This way is a a an extremelynon-invasive and, I think, very
user-friendly and very great forentry-level right.
(15:15):
Again, while we're addingpeople to the space, while
people are trying things out,sometimes there's a little bit
of a trust factor, a securityfactor, so we definitely wanted
to launch this way to make iteasy for anybody to try this out
with literally no fees.
So there's this way, one of theways that we're going to be
able to do very soon this willopen up a door of a whole lot
(15:37):
more features is direct import.
So this kind of goes fullcircle.
As to the why question a lot ofpeople have asked, is free name
and I can't accredit a registrar.
So, just in case you didn'tknow, now you do.
Freename is actually the firstWeb3 domain platform of our time
, I think.
(15:58):
In general, I think we are thefirst period to have become a
Web2 ICANN accredited registrar,which means that we can fully
sell coms, xyzs.
We actually have a partnershipwith ShortDot that owns a few
ICANN TLDs and you know we'regoing to be, you know,
introducing mirroring and thingslike that via that partnership
(16:21):
and joint venture soon.
But we are very much integratedinto the Web2 domain space and
as a registrar, we can literallyallow you to import and we can
store domains for you and soeventually direct import will
come soon.
What type of things?
Oh yeah, that was what I hadforgotten to mention.
With the TXT record thing, withthat simple ability to list
(16:43):
your domains that way, you know,kind of comes a very manual
process of selling the domain.
So once someone is able, orsomeone puts in an offer or
accepts your offer and wants topurchase a domain, you will have
to go through the traditionalescrow process because, again,
we don't have custody at domainand it's not enrolled in any
fast transfer.
But going back now to thedirect import feature, that will
(17:03):
be coming soon, if you doimport it directly into our
registry or a registrar and thenyou list it, you would be able
to enable immediate transferbecause it is sitting exactly
where the marketplace sits aswell.
So, yeah, that is going to becoming as well, very much coming
soon.
And then kind of a little bitlater, I'll talk about some of
(17:23):
the things that utility-wisethat may come with being able to
direct import your domains andsome of the features we're
coming soon.
But now moving forward to Web3domains.
So again, two differentecosystems living under one roof
, two different processes forlisting.
The beauty of blockchain and thevalue of blockchain for many is
(17:47):
security and the fact that it'snot that easy to just list
something so that other peoplecan't frivolously have access to
it.
The web3 process for listingdomains is actually smoother
when it comes to the actual uhyou know import of your domains,
but then it integrates againthat blockchain security where
(18:07):
you need to sign when you wantto list any of these things.
So kind of going through it.
Um, if you do want to list anyof the web3 domains, especially
your free name, sls and TLDs,all you need to do is connect
the wallet that contains thosedomain names to now that
aftermarketfreenameio profile.
For those of us who haveexisting accounts already on
(18:29):
freenameio for TLDs and SLDs,you can actually use that same
login right now to log into theaftermarket, but what it will do
is it will automaticallypopulate any of your minted SLDs
and TLDs, so instead of havingto manually enter them in in the
case of the Web2 ones, thiswill automatically pull them up.
(18:50):
Now, it won't automaticallylist them for sale, it'll just
be visible in the UI, so itmakes it extremely easy for you
to go by one by one and pick theones that you want to list or
not.
Current process for listing isthat each individual domain
listing does require a separatesignature in order to authorize
access to that domain name andput it onto the marketplace to
(19:11):
that domain name and put it ontothe marketplace.
We are planning on optimizingthat soon so you can do a
universal signature, so that onesignature and you'll be able to
list the entire collection,delist, do all that good stuff.
But for right now again,blockchain security is added.
In this case, got to sign eachtransaction.
Everything right now is listedin fiat.
I do believe other paymentmethods are coming soon, but
(19:33):
yeah, again, this automaticallypulls in all your free name TLDs
, slds that are minted.
These will pull them in fromany chain that you have them
listed on.
So you just need to confirm thetransaction in your wallet from
whatever chain any of these arelisted on.
But right now we have abstractbase polygon and quite a few
(19:54):
others.
We have, I think, eight or nineblockchains so far, so you'll
be able to list from any ofthose chains, I believe.
I don't know if we have Solanaavailable on there yet, but I
haven't listed in Solana domainsyet.
So I'll check on that.
But again, process is verysimilar.
Once they're imported and onceyou've connected your wallet to
Web2 listing, you won't have todo any of the TXT records.
(20:17):
You don't have to edit anythingat this point.
You'll just simply see a listbutton.
You'll be able to click againthe signature to authorize
access to that particular domain.
You'll be able to set yourprice and then you are good to
go.
Great thing about both waysthat you list is they both end
up on the same landing page, andthe landing page the example of
(20:39):
what one of these landing pageslooks like is actually pinned
up at the top.
So if you look at the pinnedtweet for DeFibuild, this is a
screenshot of the top part ofthe landing page.
Very nice.
This is going to be continuouslyoptimized over time to include
relevant tools and informationand, of course, you know,
optimize the experience that iscurrently, you know, being
(21:00):
experienced by both Web2 andWeb3 domainers on.
You know, all thosemarketplaces I just mentioned
before.
So, yeah, already looks amazing.
A lot of things are going to beoptimized to make this the, you
know, the best of all worlds,but you get this amazing
shareable landing page whetheryou list a web to or web through
domain Prominently up here atthe top, it will notify you
(21:21):
whether it is a DNS, icanndomain or a free name domain.
It will give you a price niceand bold.
Currently, the option forpurchasing domains is limited to
buy it now, but there are otherthings that are going to be
added and I'm going to talkabout that in the future as well
.
And then again, listing iscurrently in fiat.
Other things may come or shouldcome.
Other payment methods shouldcome.
(21:43):
Basically, anything that we'vebeen talking about over the past
.
You know few months to a year,that you know blockchain or
anybody else can bring to thespace to optimize.
Year that blockchain or anybodyelse can bring to the space to
optimize, this will be ourvehicle to do so.
So, yeah, let's talk about whythis is a win, first for TLD
owners and investors.
(22:03):
So, again, this is the onlyexclusive place where you will
be able to have this type of UI,this type of landing page and a
continuously optimizedenvironment that is aimed at
helping you sell and gaininvestment for your TLDs.
Owning a TLD in Freename isalready powerful by itself.
(22:26):
It's a great turnkey ecosystem.
Again, this is a place whereyou can create and control your
own namespace for yourcommunities.
You earn royalties every singletime somebody registers an SLD
from your TLD, similar to how itworks when somebody registers a
com all that money goes tosomebody else.
When somebody registers a xyz,all that money goes to somebody
else, and in Web3, if someonelikes your name and they
(22:48):
register, that's somebody else'syou.
So that's the opportunity thatyou have here and the ability,
of course, to build your brand.
But now, with the ability to,you know, use secondary market
to enhance the availability of,to enhance the visibility of
your TLDs and enhance the marketfor it, there's quite a few
things that you can kind of dowith it.
(23:08):
So, again, the obvious one isyou can sell the TLD itself.
Again, I anticipate that, youknow, more metrics being
introduced, and this is anotherthing that I kind of want to
emphasize as well.
You know we we've rolled thisout, you know, early on purpose
to a very exclusive and elitegroup of you know, people that
(23:28):
add value to our community,first off our VIP community, and
then also, you know, to someveteran domainers to get
feedback.
There are a lot of cool ideasout there for things that I
think will again, you know, makeyou know these TLDs easily
marketable and attractive tooutside investors, including.
You know different metrics,like you know the number of SLDs
(23:52):
that are already minted on it.
You know different things likecomparables, or you know the
number of SLDs that are alreadyminted on it.
You know different things likecomparables, or you know, to
other TLDs and what they'veminted projected revenues, all
that kind of good stuff, traffic, all kinds of good stuff can be
added into.
You know different metric pagesto be able to make informed
decisions about your investments.
But, in addition to that, youknow being able to create a
(24:13):
market or secondary market forboth your TLD and the most
premium SODs for your TLD.
So you know you want to protectyour most valuable real estate.
You want to be able to, youknow, manage the pricing of your
most valuable real estate or,with one of the features that we
have coming in, there may beother ways you can extract, you
(24:35):
know, revenue or funds from yourmost valuable real estate.
So, um, you know, having thissecondary marketing, being able
to not only place your tld butseparate, you know, the most
premium slds that can still have, you know, separate brands or
even, uh, third level domainregistries built on top of them
is a great value and, again,this is a great visible place to
(24:56):
attract investors, brands andbuilders who want to own a part
of your namespace or want to buyit entirely.
So we anticipate that this willunlock real liquidity and
visibility for TLD owners.
That hasn't necessarily existedbefore and that's why the
marketplace is a big idea.
It's a big deal for us thathasn't necessarily existed
before and that's why themarketplace is a big idea.
It's a big deal for us, againbeing built for us, by us, in
(25:17):
order to attract the rest of thespace to us.
So yeah, now coming into some ofthe things in the future that
I'm super bullish on that bring.
You know that that you know alot of the things that this
marketplace and again, that willkind of explain the value, even
in the future, of importingyour domains Again.
So let me just get in that part, all right.
(25:38):
So one of the big things if yougo to the free name or the
aftermarketfreenameio homepage,the secondary marketplace
homepage, one of the firstthings that you'll see
underneath the search bar, inaddition to the ability to look
at the entire marketplace, isyou'll see a button that says
fractionalization and comingsoon.
So this is one of the first bigbullish features that I'm
excited about.
(25:59):
This obviously will require, youknow, for you to send your
domain into the registry, butthe ability to split the
ownership of the domain name youknow pretty much into shares
like a stock, and then sellthose shares on an open market.
There's a lot of ways that thathas value.
(26:19):
First of all, for fundraising,for creating liquidity, not only
in the traditional Web2 space.
You give an easier entry for,you know, investment groups or
individual investors to pool andto perhaps for investment
groups or individual investorsto pool and to perhaps purchase
part or all of a TLD or apremium domain name, but also
(26:41):
when we're talking aboutpotentially tokenized assets.
Depending on how creative youare, which a lot of people who
have their extremely creativethere's a huge defy element that
you can add into this withtokenization and with actually
splitting that into shares andcreating liquidity pools behind
you know, tlds, slds, both Web2,web3, all of that good stuff.
(27:04):
So again, I say often and timeand time again, it's being
proven.
You know technology is going tocontinue to innovate, you know,
no matter whether people arebullish on it or not, and I
believe, you know, technology isdefinitely, you know, working
towards making it a lot easierto create liquid markets for
(27:24):
digital assets and so being ableto fractionalize and, again,
you know, create, you know, moreof an affordable opportunity or
, you know, entry levelopportunity for people who want
to enter the space, I think it'sgoing to age very well.
And, to give you some examples,like on the Web2 side,
obviously, you know again,there's a platform now called
(27:47):
Rally Road.
One of the most recent domainnames that they just put up for
fractionalization was MJcom.
Domain names that they just putup for fractionalization was
MJcom.
I believe they raised, like onepoint something billion dollars
.
So technically, mjcom sold forover a million dollars, right,
but it sold incrementally itsshares.
And now what happens is that ifit either just sits there and
(28:09):
flips at a premium because nowit's being brokered by the best
broker on the planet, which isAngie Rosner If it flips at a
premium for two or $3 million ina couple of years, then
everybody who owns shares, atwhatever price they entered at,
will get their dividends orthey'll get their payout at the
premium that it sells at, or ifit gets developed into something
(28:30):
and starts generating revenue,then you'll start, you know,
getting dividends and revenueshare.
That's on the Web 2 side.
Think about, on the Web 3 side,with TLDs, specifically Again, a
lot of the most premium TLDsthat exist out there, your USAs,
your, you know, your DJs if I'mgoing to put it in my own shell
, you know that might be.
(28:51):
You know, if I ever decide toput something like that on the
secondary market, you know, Iknow its value, right, I know
its future value.
I know what the right funding,the right team, the right, you
know, with the right anything.
It's a multimillion dollar TLD.
So you know, on the resale side, if someone wants to take on
that, you know wants to take onthat venture, that price point
(29:11):
might be, you know, a lot morethan one person can swallow.
Take on that venture, thatprice point might be a lot more
than one person can swallow.
So, being able to split that upand let people incrementally
purchase the whole TLD or maybeyou want to keep ownership of
60% of it but you do want toraise that revenue in order to
take it to the next level, well,you can offer just 30 or 40 or
25% of your TLD for sale andthen, of course, again, profit
(29:34):
share.
You exit, how you exit all thatgood stuff.
So, again, fractionalization,being able to offer multiple
investment opportunities ratherthan just having to flip a
domain in whole.
That has an obvious benefit andthat is coming soon and that is
right there on that page.
The next thing, and again, a lotof these suggestions are
already kind of pre-wired intothe roadmap of what we're
(29:54):
building, and then some of thesesuggestions are coming from our
community members, are beingadded into the roadmap.
So, again, we do encourageeveryone to check out
aftermarketfreedameio and if youhave any feedback, we are
always open to it because ithelps us optimize and continue
to build this to be.
You know what it is going to be.
So make offers Again, theability to make offers when
(30:16):
we're looking at landing pages,again, like I said, these will
be continuously optimized forsuccess and for conversions.
So the ability to make offersshould be coming soon.
The ability for lease to own,or LTOs as most people know them
, as should also be coming soon,which will allow people to do
flexible payment plans in theevent that they do just wanna
(30:38):
acquire the domain themselves.
And then also parking you knowit was mentioned in our
aftermarket call is a featurethat will be coming soon as well
.
So, again, we'll be addingmetrics like traffic, et cetera,
and then you'll be able to evenmonetize.
You know the traffic that comesfrom parking and, again, even
TLDs can be parked.
(30:58):
If somebody is constantly, ifthere's constantly traffic to a
page, you know that your assetis on right.
If people are, if your asset isdriving traffic, you should be
able to monetize it, able tomonetize it.
And because of this type ofmarketplace and the structure,
we give TLDs the exact samestage and exposure as most
(31:19):
marketplaces give the Web2domains that share these same
features.
So, again, putting us on thesame level, I think, and giving
us a united utility in thesecondary space, I think is an
extreme benefit to TLD owners.
And again, we'll start seeingmore of this as we start getting
, you know, a lot more traction,a lot more users to the space.
(31:41):
And then again, why does thismatter?
You know, beyond free name, whyis this big?
You know, for everyone and notjust us, for the entire industry
, again, as I mentioned, beingable to treat Web2 domains and
Web3 domains equally on theentire industry.
Again, as I mentioned, beingable to treat Web 2.0 domains
and Web 3.0 domains equally onthe same platform.
We've mentioned before, web 2.0enjoys a very established and a
(32:02):
very set.
They have a market, they have aculture, they have an
environment.
There is an ecosystem there.
It is a very liquid ecosystem.
Being able to share thoseresources or bridge the two
ecosystems obviously will exposeus to more liquidity, will
expose us to more seriousinvestors, which eventually will
(32:25):
expose us to more adoption and,on the Web2 end, bringing our
resources, bringing Web2technology to the table,
introducing things liketokenization, fractionalizing,
exposing them to all theliquidity that's in
cryptocurrency and this degennature that's here you know ai
is seeing a surge in.
(32:45):
Not only so and this is crazyLike ai has seen its own surge
in popularity amongst Web2domainers.
So obviously you know there's a.
There's a huge resale marketthere, you know, for premiumai's
, but on the back end there's abunch of people buying 999.ai's
like some crypto shit, like soat the same time, like they gain
(33:06):
a lot from the liquidity thatexists on R space, the
narratives that we have createdin R space.
You know that has caused us tobuy.
You know some of the TLDs thatare in the DNS ecosystem, so it
is a win-win.
You know each of us gettingexposure to each of our
ecosystems.
Being in one united space,sharing utility, I think, is a
(33:30):
great meeting ground and it alsoprovides a universal place or a
one-stop shop for other peopleoutside of our space who are
looking for names, or a one-stopshop for other people outside
of our space who are looking fornames.
So, again, when we talk aboutUI, when we talk about making
our space more adoptable, makingit more user-friendly and
accessible to the millions andbillions of people and things
that will potentially neednaming, having one easy place
(33:50):
where they can find everything,where everything is universal,
where everything is easy andthat is feature-packed with a
whole bunch of utility, you know, adds a lot of value to the
space in general.
So, yeah, again, free-to-imapaftermarket is something I'm
extremely excited about.
I really do believe that, evenin this current form and
(34:11):
especially, you know, in thisform, that's going to keep
evolving in it's obvious thatit's bringing real value to the
table.
It's not just anothermarketplace, you know.
Hopefully we intend for it tobring a lot of liquidity to the
space, especially for those ofus you know that again, are in
the TLD ecosystem, which isprobably the most promising
opportunity, in Web3 domainingagain, and we've had many spaces
(34:35):
, you know, explaining.
You know that opportunity andwhether you're a traditional
Web2 domainer, a Web3 domaininvestor or TLD owner looking to
build your namespace or a realbrand, you know having another
marketplace, another option, youknow is beneficial to all and,
again, it's extremelynon-invasive For Web2 domainers,
(34:57):
it's just as easy as addingyour TXT record.
So if you already have domainslisted on AFNIC, or if you
already have the domains listedon CEDA, wherever they're at,
don't have to move them, don'thave to change anything, just
add the TXT record and againyou'll be able to list them.
And then, yeah, and then samething on the Web3 side.
When you're signing thetransaction, giving access, and
then you're listing them, itdoes not custody your domain, so
(35:20):
you're still able to.
I mean, you do need to cancelyour listing before you move it
or do anything with it, but youstill own your domains, nothing
gets custody.
So, again, easy marketplace tolist.
And yeah, there's nothing wrongwith having an extra place.
And then eventually we're goingto become the only place that
you'll prefer to list.
And yeah, there's nothing wrongwith having an extra place, and
then eventually we're gonnabecome the only place that
you'll prefer to list yourdomain names.
So again, I know I've said it ahundred times, but I'm going to
(35:41):
slow it down for you if youwant to check out the free name
after market and marketplace,you can reach it freenameio
forward slash aftermarket.
So either way you want to putit on the front or you want to
(36:03):
put it on the back It'll takeyou to the marketplace and again
you'll see an easy UI whereyou're able to log in or create
an account at the top.
If you're only planning onlisting Web2 domains, you do not
have to connect the wallet.
If you want to list Web3 or youwant to list both Web2 and Web3
domains, then you connect yourwallet and you can add them all
and manage them all from thesame platform.
(36:24):
So, yeah, in about 54 minuteswe are going to head into our
Web3 domains whale talk.
We do that every Friday on theFreename account with my co-host
, paige Howe, who is a veterandomain investor both in the Web2
and Web3 space.
Always a great spaces.
Always love when our VIP showup, pop up on stage and also
(36:46):
share with their building.
So definitely want to inviteyou guys there in a little less
than an hour.
And yeah, hopefully thisprovided some value.
Again, we've got a lot going onas far as this launch.
You're going to see a lot ofinformation going to be on a lot
of spaces.
So, yeah, if you have anyquestions, there's going to be a
lot of opportunities to bothask questions and you're going
to see a whole lot of answerscoming extremely soon.
(37:07):
So, again, thank you guys fortuning into the spaces.
We do this live here on X andthen these do get transferred to
our podcast and again have acompletely different audience
that listens to that, and so wealways hope that these are, you
know, hopeful and helpful inbringing new domainers and new
people who are bullish ondigital identity into the space.
(37:27):
We'll be back on next Fridaywith another Tech Talk.
So yeah, again, thanks forhanging out with me today and
please explore that aftermarketand, as always, focus on your
mission and not your condition.
Happy domaining.
Thank you.
Thank you ©.
Transcript.
Emily Beynon, gm, gm and happyFriday.
Welcome to our Tech Talk podcast.
This is the live discussion werecord weekly here on X, where
we highlight news, innovation,education and alpha in the Web3
domain, technology and digitalidentity space.
I'm your host, marcus akaWinADrop, founder of
iHeartDomains and communitymanager at Freename, and we are
(02:31):
your number one resource forunbiased Web3 domain educational
content, with over 100 TechTalk episodes and YouTube videos
produced and archived over thepast two and a half years.
You can search our entirearchive for prior recordings and
an easy read blog overview ofeach episode at parkdomainscom.
Our episodes are also embeddedon the website as well, so you
(02:54):
can actually listen to any oneof our spaces or podcast
episodes right there on thewebsite.
It's pretty convenient.
Or, if you prefer to listen toit in podcast format, you can
search our entire archive on anyof your that you can listen to
on any major podcast player andthat's easyreachable at
(03:14):
techtalkhost and again, that'sfor you guys that want to listen
on Apple Podcasts, spotify,iheartradio or any of those
things.
So, yeah, welcome, and let'sget right into it.
I typically like to open up withsome opening news.
I'm going to keep it brief andthen dive into the topic at hand
.
This one is a pretty excitingone.
(03:34):
But yeah, last week, well, wehad our AMA on the Free Name
channel with MetaMask.
We got to talk with their team.
We spoke with I believe he's abusiness development for Snap
integrations with Miami Slice,got a chance to talk to him
about not only the MetaMaskecosystem, got a chance to talk
(03:58):
about Snap, where their Snaptechnology is heading, which is
actually a lot more impressivethan I think a lot of people
realize at first glance.
And then, of course, you knowlet's talk about the integration
and you know the Snap for freename that is now integrated in
live.
So we've been talking aboutthis for quite some time.
(04:19):
MetaMask Snap or free names.
Metamask Snap now enables youto send and receive
cryptocurrency to any free namedomain name.
Right.
So it opened up our entireecosystem to resolution on
MetaMask.
That Snap extension alsoincludes resolution for other
name services.
So you know any name servicesthat isn't natively integrated
(04:41):
into MetaMask?
Well, there's only one, whichis ENS.
The other big one, which isUnstoppable we also resolved
that as well.
So, yeah, it was a greatconversation Again, extremely
bullish, a lot of alpha dropped.
For anybody who wants to listenback to that, yeah, I suggest
that you go to the FreenameTwitter page and you should be
(05:03):
able to find the recording there.
But, yeah, definitely shout outto MetaMask, excited for what
they've already built andexcited for what's actually
still to come.
A lot of good stuff in the mix.
And then, yeah, also just wantto remind everyone listening
again, if you like what you hear, if you are bullish on Web3
domains, if you're looking foryour first one, don't know where
(05:25):
to start.
Our registry is open.
You can make your first web3domain on either our dgen dot
exchange or dot d5 wallet tldswe do on these tlds on free name
.
You purchase once, you ownforever.
You grab a domain for as low astwo dollars and fifty cents
with the current promotionsgoing on right now.
So great way to enter the spaceIf you're already in the space
(05:47):
and you're, you know, lookingfor a great domain that you
might be able to flip forpremium in the future.
Again, we own dgen exchange anddefi wallets some great TLDs to
get some premium names on,especially at the discounts that
are going on.
And yeah, registrations areopen.
You can register directly onfreenameio or you can go to
iheartdomainscom and right onthe front page you'll have links
(06:09):
to our different registrationpages for each TLD.
All right, and so let's get intothe main topic at hand.
This tech talk and the last fewfor the last few months and
those in the near future, arepart of our Web3 domain workshop
series.
This is in partnership withFreename.
We introduced this series againa few months ago to dive into
(06:35):
some of the specific utilityintegrations that Freename is
both building and is introducedto the space, so that we can
give our both current andpotential investors an outlook
on how we're building anddeveloping the space.
So that you know, we can giveour both current and potential
investors an outlook on howwe're building and developing in
the space.
And also, you know, the moreyou know about what we've built,
the easier it is for you toonboard others, the easier it is
for you to extract value fromthe assets that you own.
(06:57):
So, yeah, we do this every week.
We do this as a live workshopThursday for our VIPs every
morning there.
So we did that yesterday onthis particular topic, and then
we followed up with a publicworkshop because, as I've
demonstrated in previousworkshops, most of what we're
(07:17):
talking about is really relevantto everyone, and especially in
this case as well, which is whyI'm extremely excited to talk
about this one.
This is a tool that is trulyvaluable, no matter what
namespace you're bullish on.
So, again, do this every Friday.
This is great education forboth new and experienced
investors in the space and, yeah, we hope everyone gets value
from it.
So, again, welcome to our Web3domain workshop, all right.
(07:41):
So, getting into today's episode, as you can see at the top, we
are going to be talking aboutthe free name aftermarket.
Yeah, and again I'm extremelyexcited to get into this one
because we're covering, you know, a new innovative technology
and addition piece of realestate.
You know that free name isbrought into the space and I
believe it's going to be areally good, great game changer
(08:03):
for the domain space as a whole,and I believe it's going to be
a really good, great gamechanger for the domain space as
a whole.
So, again, we're going to betalking about the free name
aftermarket, what it is, how itworks, and you know why it
matters, and there's a greatvalue for everyone that is in
both Web2 and Web3 domain.
All right, so why is this bigfor domains?
Right?
If you've been around the domainworld for a while Web2 or Web3,
(08:25):
you know that secondarymarketplaces are like, they're a
staple, right?
They're the lifeblood of anyonethat is trying to flip domains.
You think of platforms on theWeb2 side, like Afrinic or Cito,
and on the Web3 side, we thinkof, you know, Vision and even
OpenSea to an extent, eventhough they're not really niched
, but they all let people tradedomain names after you know,
(08:47):
vision and even OpenSea to anextent, even though they're not
really niched, but they all letpeople trade domain names after
you know, the initialregistration.
So and that's one of the thingsI want to clarify as well
Marketplaces are meant forsecondary registration, so these
are assets that already existon the market.
This is, you know, oftentimes,if people aren't able to
purchase a TLD, your next pointof entry or your next.
You know, cheapest point ofentry might be to buy SLDs, and
this is a great place for peopleto resell these, and this is
(09:08):
how the markets worked in theWeb2 domain world forever and
even in the entry of the Web3domain world.
You know, until now.
You know we can deal in TLDs,but, again, the ability to buy
and flip domains on secondary itcreates a liquid market,
especially for premium domains,and that's a very important
thing for our ecosystem to makeit a healthy and vibrant one.
(09:28):
So, again, what FreeName hasbrought to the table and what
they have launched is, again,it's a breath of fresh air, it
is a welcome addition and itactually brings a lot of great
new technology that, again, isextremely useful to both sides
of the space.
So, in short, it is amulti-chain and multi-namespace
(09:51):
domain marketplace where bothWeb2 and Web3 domains can live
together, be discovered, listedand sold.
It's not just another NFTlisting site.
This is a fully integratedmarketplace that's built for
both traditional domaininvestors and Web3 domain
holders, and it aims to bridgethe utility gap between our
industries.
So the product is now liveAnybody.
(10:15):
It's now public and, as you cansee at the top I don't know why
I got tongue twisted there.
But pinned up at the top are afew announcements Some of them
are domains that I've actuallylisted, as well as Freename's
official announcement, the linkto reach the marketplace.
If you want to explore it, it'scurrently live.
It is at aftermarketfreenameio.
(10:38):
But yeah, it is now live in itsMVP form, which is Minimum
Viable Product, and it is thefirst marketplace that again
lets you list, browse and buyboth Web2 domains and this is
every single TLD that exists inthe DNS space.
So all 1500 of your dot coms,your dot nets, your dot X, y, z,
(10:58):
your dot info, and I'll explainin a little bit kind of how
easy it is to list those and addthose to your profile.
Explain in a little bit kind ofhow easy it is to list those
and add those to your profile.
But it also again allows you tolist Web3 NFT domain names from
platforms like, obviously,freename, but also Unstoppable
Domains, ens Domains and BaseName Service.
(11:18):
So again, multi-chain andmulti-namespaces and there may
be many more namespaces to come.
You know, as they themselvesestablish and, you know,
integrate with our platform.
But in addition to that, it isthe only exclusive secondary
market where you can buy andsell premium free name TLDs.
(11:39):
So again we've you know, prettymuch every spaces we have done
in this workshop has highlightedon some form or fashion, you
know, the opportunity thatexists with TLDs, the exclusive
opportunity that's provided, theturnkey opportunity that's
provided, you know, via freename to generate revenue, create
communities, do a million otherthings with TLDs, and currently
(12:00):
there really isn't a goodmarket for it.
Right, opensea doesn't have aseparate market for domains,
doesn't highlight domains,doesn't have domain friendly
tools, you list it just as anNFT and it kind of gets lost in
the sauce.
But here we will actually havea very good UI tools, all the
good stuff to support themarketing and sales of these top
level domains.
(12:21):
And for a lot of people who maybe on the other side, that have
been listening about all thebullishness of owning a free
name TLD and again, who may havegone to the primary
registration site, which iswhere you would register it for
the first time, if they've beenhitting not available or been
hitting domains not sold orwhatever, if they've been
hitting that brick wall, theymay see some of those names
(12:43):
they've been looking at and mayget a chance to acquire them on
the secondary market.
And so, again provides a greatopportunity on both sides of the
fence, for both, you know,early investors, you know, and
people who are wanting to getinto space, and again, for
everyone.
It is still super early, butyeah, so now let's get into kind
of how this works.
Let's get into kind of how thisworks, so for Web2, and it's so
(13:06):
again, it being so multi, andthis is crazy because in multi
namespace, again, we'reincluding DNS names here and
there's several different waysthat you're gonna be able to
interact with your DNS domains.
But this first initial way ofbeing able to list them is
extremely easy.
You don't need a crypto walletif you're planning on just
listing Web2 domains and youdon't need to sign any
(13:28):
transactions.
All you need to do if you'relisting Web2 domains is create a
free account ataftermarketfreenameio.
There are two listing methodsOne is live now and one is
coming soon.
So I'll explain the method tolist your domains now and for
anybody who is listed on any ofthe secondary marketplaces,
again, if you've listed onAfriNIC, if you've listed on
(13:48):
CETO, if you've listed on Atomor any of those, you're familiar
with these processes, so thiswill be super simple for you
when you're in the free name UI.
So you've set up your account,you're on aftermarketfreename,
you go to the list your domains.
It'll have a text field whereyou'll be able to list the
domain names that you want toadd into your account, and so
(14:10):
you manually type in the domainsthat you want to add.
So you'll type in all your coms, your nfts not NFTs your xyzs,
your DNS domains.
You just pretty much type themall out or copy paste a list,
and then, once you do that, freename will or the aftermarket
will generate a TXT record forthat batch of domains.
Now, every batch, or everyseparate batch of domains, or
(14:34):
every separate submission ofdomains, is going to give you a
different TXT record, but again,you'll get that unique TXT
record.
All you have to do is go backto your registrar where your
domain is sitting and put thatTST record into the DNS Settings
and then, voila, you're done.
You don't have to change yourname servers or anything like
that.
It's just that simple.
You go right back to free namedot IO or aftermarket free name
(14:55):
dot IO.
Go back to the domain, youclick a simple button so that
they can do a verification andthen you're able to list.
So super duper simple.
That is way number one.
This way is a a an extremelynon-invasive and, I think, very
user-friendly and very great forentry-level right.
(15:15):
Again, while we're addingpeople to the space, while
people are trying things out,sometimes there's a little bit
of a trust factor, a securityfactor, so we definitely wanted
to launch this way to make iteasy for anybody to try this out
with literally no fees.
So there's this way, one of theways that we're going to be
able to do very soon this willopen up a door of a whole lot
(15:37):
more features is direct import.
So this kind of goes fullcircle.
As to the why question a lot ofpeople have asked, is free name
and I can't accredit a registrar.
So, just in case you didn'tknow, now you do.
Freename is actually the firstWeb3 domain platform of our time
, I think.
(15:58):
In general, I think we are thefirst period to have become a
Web2 ICANN accredited registrar,which means that we can fully
sell coms, xyzs.
We actually have a partnershipwith ShortDot that owns a few
ICANN TLDs and you know we'regoing to be, you know,
introducing mirroring and thingslike that via that partnership
(16:21):
and joint venture soon.
But we are very much integratedinto the Web2 domain space and
as a registrar, we can literallyallow you to import and we can
store domains for you and soeventually direct import will
come soon.
What type of things?
Oh yeah, that was what I hadforgotten to mention.
With the TXT record thing, withthat simple ability to list
(16:43):
your domains that way, you know,kind of comes a very manual
process of selling the domain.
So once someone is able, orsomeone puts in an offer or
accepts your offer and wants topurchase a domain, you will have
to go through the traditionalescrow process because, again,
we don't have custody at domainand it's not enrolled in any
fast transfer.
But going back now to thedirect import feature, that will
(17:03):
be coming soon, if you doimport it directly into our
registry or a registrar and thenyou list it, you would be able
to enable immediate transferbecause it is sitting exactly
where the marketplace sits aswell.
So, yeah, that is going to becoming as well, very much coming
soon.
And then kind of a little bitlater, I'll talk about some of
(17:23):
the things that utility-wisethat may come with being able to
direct import your domains andsome of the features we're
coming soon.
But now moving forward to Web3domains.
So again, two differentecosystems living under one roof
, two different processes forlisting.
The beauty of blockchain and thevalue of blockchain for many is
(17:47):
security and the fact that it'snot that easy to just list
something so that other peoplecan't frivolously have access to
it.
The web3 process for listingdomains is actually smoother
when it comes to the actual uhyou know import of your domains,
but then it integrates againthat blockchain security where
(18:07):
you need to sign when you wantto list any of these things.
So kind of going through it.
Um, if you do want to list anyof the web3 domains, especially
your free name, sls and TLDs,all you need to do is connect
the wallet that contains thosedomain names to now that
aftermarketfreenameio profile.
For those of us who haveexisting accounts already on
(18:29):
freenameio for TLDs and SLDs,you can actually use that same
login right now to log into theaftermarket, but what it will do
is it will automaticallypopulate any of your minted SLDs
and TLDs, so instead of havingto manually enter them in in the
case of the Web2 ones, thiswill automatically pull them up.
(18:50):
Now, it won't automaticallylist them for sale, it'll just
be visible in the UI, so itmakes it extremely easy for you
to go by one by one and pick theones that you want to list or
not.
Current process for listing isthat each individual domain
listing does require a separatesignature in order to authorize
access to that domain name andput it onto the marketplace to
(19:11):
that domain name and put it ontothe marketplace.
We are planning on optimizingthat soon so you can do a
universal signature, so that onesignature and you'll be able to
list the entire collection,delist, do all that good stuff.
But for right now again,blockchain security is added.
In this case, got to sign eachtransaction.
Everything right now is listedin fiat.
I do believe other paymentmethods are coming soon, but
(19:33):
yeah, again, this automaticallypulls in all your free name TLDs
, slds that are minted.
These will pull them in fromany chain that you have them
listed on.
So you just need to confirm thetransaction in your wallet from
whatever chain any of these arelisted on.
But right now we have abstractbase polygon and quite a few
(19:54):
others.
We have, I think, eight or nineblockchains so far, so you'll
be able to list from any ofthose chains, I believe.
I don't know if we have Solanaavailable on there yet, but I
haven't listed in Solana domainsyet.
So I'll check on that.
But again, process is verysimilar.
Once they're imported and onceyou've connected your wallet to
Web2 listing, you won't have todo any of the TXT records.
(20:17):
You don't have to edit anythingat this point.
You'll just simply see a listbutton.
You'll be able to click againthe signature to authorize
access to that particular domain.
You'll be able to set yourprice and then you are good to
go.
Great thing about both waysthat you list is they both end
up on the same landing page, andthe landing page the example of
(20:39):
what one of these landing pageslooks like is actually pinned
up at the top.
So if you look at the pinnedtweet for DeFibuild, this is a
screenshot of the top part ofthe landing page.
Very nice.
This is going to be continuouslyoptimized over time to include
relevant tools and informationand, of course, you know,
optimize the experience that iscurrently, you know, being
(21:00):
experienced by both Web2 andWeb3 domainers on.
You know, all thosemarketplaces I just mentioned
before.
So, yeah, already looks amazing.
A lot of things are going to beoptimized to make this the, you
know, the best of all worlds,but you get this amazing
shareable landing page whetheryou list a web to or web through
domain Prominently up here atthe top, it will notify you
(21:21):
whether it is a DNS, icanndomain or a free name domain.
It will give you a price niceand bold.
Currently, the option forpurchasing domains is limited to
buy it now, but there are otherthings that are going to be
added and I'm going to talkabout that in the future as well
.
And then again, listing iscurrently in fiat.
Other things may come or shouldcome.
Other payment methods shouldcome.
(21:43):
Basically, anything that we'vebeen talking about over the past
.
You know few months to a year,that you know blockchain or
anybody else can bring to thespace to optimize.
Year that blockchain or anybodyelse can bring to the space to
optimize, this will be ourvehicle to do so.
So, yeah, let's talk about whythis is a win, first for TLD
owners and investors.
(22:03):
So, again, this is the onlyexclusive place where you will
be able to have this type of UI,this type of landing page and a
continuously optimizedenvironment that is aimed at
helping you sell and gaininvestment for your TLDs.
Owning a TLD in Freename isalready powerful by itself.
(22:26):
It's a great turnkey ecosystem.
Again, this is a place whereyou can create and control your
own namespace for yourcommunities.
You earn royalties every singletime somebody registers an SLD
from your TLD, similar to how itworks when somebody registers a
com all that money goes tosomebody else.
When somebody registers a xyz,all that money goes to somebody
else, and in Web3, if someonelikes your name and they
(22:48):
register, that's somebody else'syou.
So that's the opportunity thatyou have here and the ability,
of course, to build your brand.
But now, with the ability to,you know, use secondary market
to enhance the availability of,to enhance the visibility of
your TLDs and enhance the marketfor it, there's quite a few
things that you can kind of dowith it.
(23:08):
So, again, the obvious one isyou can sell the TLD itself.
Again, I anticipate that, youknow, more metrics being
introduced, and this is anotherthing that I kind of want to
emphasize as well.
You know we we've rolled thisout, you know, early on purpose
to a very exclusive and elitegroup of you know, people that
(23:28):
add value to our community,first off our VIP community, and
then also, you know, to someveteran domainers to get
feedback.
There are a lot of cool ideasout there for things that I
think will again, you know, makeyou know these TLDs easily
marketable and attractive tooutside investors, including.
You know different metrics,like you know the number of SLDs
(23:52):
that are already minted on it.
You know different things likecomparables, or you know the
number of SLDs that are alreadyminted on it.
You know different things likecomparables, or you know, to
other TLDs and what they'veminted projected revenues, all
that kind of good stuff, traffic, all kinds of good stuff can be
added into.
You know different metric pagesto be able to make informed
decisions about your investments.
But, in addition to that, youknow being able to create a
(24:13):
market or secondary market forboth your TLD and the most
premium SODs for your TLD.
So you know you want to protectyour most valuable real estate.
You want to be able to, youknow, manage the pricing of your
most valuable real estate or,with one of the features that we
have coming in, there may beother ways you can extract, you
(24:35):
know, revenue or funds from yourmost valuable real estate.
So, um, you know, having thissecondary marketing, being able
to not only place your tld butseparate, you know, the most
premium slds that can still have, you know, separate brands or
even, uh, third level domainregistries built on top of them
is a great value and, again,this is a great visible place to
(24:56):
attract investors, brands andbuilders who want to own a part
of your namespace or want to buyit entirely.
So we anticipate that this willunlock real liquidity and
visibility for TLD owners.
That hasn't necessarily existedbefore and that's why the
marketplace is a big idea.
It's a big deal for us thathasn't necessarily existed
before and that's why themarketplace is a big idea.
It's a big deal for us, againbeing built for us, by us, in
(25:17):
order to attract the rest of thespace to us.
So yeah, now coming into some ofthe things in the future that
I'm super bullish on that bring.
You know that that you know alot of the things that this
marketplace and again, that willkind of explain the value, even
in the future, of importingyour domains Again.
So let me just get in that part, all right.
(25:38):
So one of the big things if yougo to the free name or the
aftermarketfreenameio homepage,the secondary marketplace
homepage, one of the firstthings that you'll see
underneath the search bar, inaddition to the ability to look
at the entire marketplace, isyou'll see a button that says
fractionalization and comingsoon.
So this is one of the first bigbullish features that I'm
excited about.
(25:59):
This obviously will require, youknow, for you to send your
domain into the registry, butthe ability to split the
ownership of the domain name youknow pretty much into shares
like a stock, and then sellthose shares on an open market.
There's a lot of ways that thathas value.
(26:19):
First of all, for fundraising,for creating liquidity, not only
in the traditional Web2 space.
You give an easier entry for,you know, investment groups or
individual investors to pool andto perhaps for investment
groups or individual investorsto pool and to perhaps purchase
part or all of a TLD or apremium domain name, but also
(26:41):
when we're talking aboutpotentially tokenized assets.
Depending on how creative youare, which a lot of people who
have their extremely creativethere's a huge defy element that
you can add into this withtokenization and with actually
splitting that into shares andcreating liquidity pools behind
you know, tlds, slds, both Web2,web3, all of that good stuff.
(27:04):
So again, I say often and timeand time again, it's being
proven.
You know technology is going tocontinue to innovate, you know,
no matter whether people arebullish on it or not, and I
believe, you know, technology isdefinitely, you know, working
towards making it a lot easierto create liquid markets for
(27:24):
digital assets and so being ableto fractionalize and, again,
you know, create, you know, moreof an affordable opportunity or
, you know, entry levelopportunity for people who want
to enter the space, I think it'sgoing to age very well.
And, to give you some examples,like on the Web2 side,
obviously, you know again,there's a platform now called
(27:47):
Rally Road.
One of the most recent domainnames that they just put up for
fractionalization was MJcom.
Domain names that they just putup for fractionalization was
MJcom.
I believe they raised, like onepoint something billion dollars
.
So technically, mjcom sold forover a million dollars, right,
but it sold incrementally itsshares.
And now what happens is that ifit either just sits there and
(28:09):
flips at a premium because nowit's being brokered by the best
broker on the planet, which isAngie Rosner If it flips at a
premium for two or $3 million ina couple of years, then
everybody who owns shares, atwhatever price they entered at,
will get their dividends orthey'll get their payout at the
premium that it sells at, or ifit gets developed into something
(28:30):
and starts generating revenue,then you'll start, you know,
getting dividends and revenueshare.
That's on the Web 2 side.
Think about, on the Web 3 side,with TLDs, specifically Again, a
lot of the most premium TLDsthat exist out there, your USAs,
your, you know, your DJs if I'mgoing to put it in my own shell
, you know that might be.
(28:51):
You know, if I ever decide toput something like that on the
secondary market, you know, Iknow its value, right, I know
its future value.
I know what the right funding,the right team, the right, you
know, with the right anything.
It's a multimillion dollar TLD.
So you know, on the resale side, if someone wants to take on
that, you know wants to take onthat venture, that price point
(29:11):
might be, you know, a lot morethan one person can swallow.
Take on that venture, thatprice point might be a lot more
than one person can swallow.
So, being able to split that upand let people incrementally
purchase the whole TLD or maybeyou want to keep ownership of
60% of it but you do want toraise that revenue in order to
take it to the next level, well,you can offer just 30 or 40 or
25% of your TLD for sale andthen, of course, again, profit
(29:34):
share.
You exit, how you exit all thatgood stuff.
So, again, fractionalization,being able to offer multiple
investment opportunities ratherthan just having to flip a
domain in whole.
That has an obvious benefit andthat is coming soon and that is
right there on that page.
The next thing, and again, a lotof these suggestions are
already kind of pre-wired intothe roadmap of what we're
(29:54):
building, and then some of thesesuggestions are coming from our
community members, are beingadded into the roadmap.
So, again, we do encourageeveryone to check out
aftermarketfreedameio and if youhave any feedback, we are
always open to it because ithelps us optimize and continue
to build this to be.
You know what it is going to be.
So make offers Again, theability to make offers when
(30:16):
we're looking at landing pages,again, like I said, these will
be continuously optimized forsuccess and for conversions.
So the ability to make offersshould be coming soon.
The ability for lease to own,or LTOs as most people know them
, as should also be coming soon,which will allow people to do
flexible payment plans in theevent that they do just wanna
(30:38):
acquire the domain themselves.
And then also parking you knowit was mentioned in our
aftermarket call is a featurethat will be coming soon as well
.
So, again, we'll be addingmetrics like traffic, et cetera,
and then you'll be able to evenmonetize.
You know the traffic that comesfrom parking and, again, even
TLDs can be parked.
(30:58):
If somebody is constantly, ifthere's constantly traffic to a
page, you know that your assetis on right.
If people are, if your asset isdriving traffic, you should be
able to monetize it, able tomonetize it.
And because of this type ofmarketplace and the structure,
we give TLDs the exact samestage and exposure as most
(31:19):
marketplaces give the Web2domains that share these same
features.
So, again, putting us on thesame level, I think, and giving
us a united utility in thesecondary space, I think is an
extreme benefit to TLD owners.
And again, we'll start seeingmore of this as we start getting
, you know, a lot more traction,a lot more users to the space.
(31:41):
And then again, why does thismatter?
You know, beyond free name, whyis this big?
You know, for everyone and notjust us, for the entire industry
, again, as I mentioned, beingable to treat Web2 domains and
Web3 domains equally on theentire industry.
Again, as I mentioned, beingable to treat Web 2.0 domains
and Web 3.0 domains equally onthe same platform.
We've mentioned before, web 2.0enjoys a very established and a
(32:02):
very set.
They have a market, they have aculture, they have an
environment.
There is an ecosystem there.
It is a very liquid ecosystem.
Being able to share thoseresources or bridge the two
ecosystems obviously will exposeus to more liquidity, will
expose us to more seriousinvestors, which eventually will
(32:25):
expose us to more adoption and,on the Web2 end, bringing our
resources, bringing Web2technology to the table,
introducing things liketokenization, fractionalizing,
exposing them to all theliquidity that's in
cryptocurrency and this degennature that's here you know ai
is seeing a surge in.
(32:45):
Not only so and this is crazyLike ai has seen its own surge
in popularity amongst Web2domainers.
So obviously you know there's a.
There's a huge resale marketthere, you know, for premiumai's
, but on the back end there's abunch of people buying 999.ai's
like some crypto shit, like soat the same time, like they gain
(33:06):
a lot from the liquidity thatexists on R space, the
narratives that we have createdin R space.
You know that has caused us tobuy.
You know some of the TLDs thatare in the DNS ecosystem, so it
is a win-win.
You know each of us gettingexposure to each of our
ecosystems.
Being in one united space,sharing utility, I think, is a
(33:30):
great meeting ground and it alsoprovides a universal place or a
one-stop shop for other peopleoutside of our space who are
looking for names, or a one-stopshop for other people outside
of our space who are looking fornames.
So, again, when we talk aboutUI, when we talk about making
our space more adoptable, makingit more user-friendly and
accessible to the millions andbillions of people and things
that will potentially neednaming, having one easy place
(33:50):
where they can find everything,where everything is universal,
where everything is easy andthat is feature-packed with a
whole bunch of utility, you know, adds a lot of value to the
space in general.
So, yeah, again, free-to-imapaftermarket is something I'm
extremely excited about.
I really do believe that, evenin this current form and
(34:11):
especially, you know, in thisform, that's going to keep
evolving in it's obvious thatit's bringing real value to the
table.
It's not just anothermarketplace, you know.
Hopefully we intend for it tobring a lot of liquidity to the
space, especially for those ofus you know that again, are in
the TLD ecosystem, which isprobably the most promising
opportunity, in Web3 domainingagain, and we've had many spaces
(34:35):
, you know, explaining.
You know that opportunity andwhether you're a traditional
Web2 domainer, a Web3 domaininvestor or TLD owner looking to
build your namespace or a realbrand, you know having another
marketplace, another option, youknow is beneficial to all and,
again, it's extremelynon-invasive For Web2 domainers,
(34:57):
it's just as easy as addingyour TXT record.
So if you already have domainslisted on AFNIC, or if you
already have the domains listedon CEDA, wherever they're at,
don't have to move them, don'thave to change anything, just
add the TXT record and againyou'll be able to list them.
And then, yeah, and then samething on the Web3 side.
When you're signing thetransaction, giving access, and
then you're listing them, itdoes not custody your domain, so
(35:20):
you're still able to.
I mean, you do need to cancelyour listing before you move it
or do anything with it, but youstill own your domains, nothing
gets custody.
So, again, easy marketplace tolist.
And yeah, there's nothing wrongwith having an extra place.
And then eventually we're goingto become the only place that
you'll prefer to list.
And yeah, there's nothing wrongwith having an extra place, and
then eventually we're gonnabecome the only place that
you'll prefer to list yourdomain names.
So again, I know I've said it ahundred times, but I'm going to
(35:41):
slow it down for you if youwant to check out the free name
after market and marketplace,you can reach it freenameio
forward slash aftermarket.
So either way you want to putit on the front or you want to
(36:03):
put it on the back It'll takeyou to the marketplace and again
you'll see an easy UI whereyou're able to log in or create
an account at the top.
If you're only planning onlisting Web2 domains, you do not
have to connect the wallet.
If you want to list Web3 or youwant to list both Web2 and Web3
domains, then you connect yourwallet and you can add them all
and manage them all from thesame platform.
(36:24):
So, yeah, in about 54 minuteswe are going to head into our
Web3 domains whale talk.
We do that every Friday on theFreename account with my co-host
, paige Howe, who is a veterandomain investor both in the Web2
and Web3 space.
Always a great spaces.
Always love when our VIP showup, pop up on stage and also
(36:46):
share with their building.
So definitely want to inviteyou guys there in a little less
than an hour.
And yeah, hopefully thisprovided some value.
Again, we've got a lot going onas far as this launch.
You're going to see a lot ofinformation going to be on a lot
of spaces.
So, yeah, if you have anyquestions, there's going to be a
lot of opportunities to bothask questions and you're going
to see a whole lot of answerscoming extremely soon.
(37:07):
So, again, thank you guys fortuning into the spaces.
We do this live here on X andthen these do get transferred to
our podcast and again have acompletely different audience
that listens to that, and so wealways hope that these are, you
know, hopeful and helpful inbringing new domainers and new
people who are bullish ondigital identity into the space.
(37:27):
We'll be back on next Fridaywith another Tech Talk.
So yeah, again, thanks forhanging out with me today and
please explore that aftermarketand, as always, focus on your
mission and not your condition.
Happy domaining.
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