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July 19, 2025 22 mins

Forget everything you thought you knew about NFTs. While million-dollar monkey pictures dominated headlines, the true revolution in non-fungible tokens lies far beyond digital art collections—it's about fundamentally transforming ownership, identity, and authenticity verification in our increasingly digital world.

This episode cuts through the hype to explore what NFTs really are: unique digital assets that provide verifiable proof of ownership through blockchain technology. We debunk common myths surrounding NFTs, explaining why they're not just "expensive JPEGs" or elaborate scams, but powerful tools with practical applications across multiple industries. From concert tickets that reduce fraud while becoming collectible memories, to luxury goods authentication protecting against counterfeits, to digital identities that prevent impersonation—NFTs are solving real-world problems today.

We dive into how major brands like Nike, Disney, and Starbucks are already implementing NFT technology, creating value for consumers beyond simple speculation. The tokenization of real-world assets like real estate and vehicles is opening new possibilities for fractional ownership and simplified transfers. Digital identity tied to NFTs offers unprecedented control over your online presence and reputation, ensuring true digital sovereignty where no platform can arbitrarily take away your identity. As Bitcoin reaches new all-time highs and institutional adoption accelerates, understanding these technologies provides a significant advantage in navigating our evolving digital landscape. Whether you're looking to upskill professionally or simply prepare for an increasingly tokenized future, education about blockchain and NFTs has never been more valuable. Discover more resources and certification opportunities at learnweb3.xyz and join us at the forefront of digital transformation.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (01:24):
Thank you, hello, hello.
Yeah, welcome to another TechTalk.
Yeah, let's go ahead and getinto it.
This is our Tech Talk podcastLive session that we record here
.
Well, now, bi-weekly and, yeah,this is an executive session
and I guess I didn't announceyet but you can actually switch
this to a bi-weekly podcast, butwe have been doing this over

(01:44):
the past two and a half years ona weekly basis, have over 100
and something odd episodes outthere, but we'll not be doing
this bi-weekly, where wehighlight news, innovation,
education, alpha and businessdevelopment, primarily in the
Web3, identity and digitalidentity space.
I am your host, marcus aka WynnAirdrop.
I'm the founder of iHeartDomomains and I'm the community

(02:07):
manager at GreenAid.
We are your number one resourcefor unbiased Web3 and
blockchain domain educationalcontent, with over 100 Tech Talk
episodes and YouTube videosproduced and archived over the
past two and a half years.
If you want to search ourentire archive of previous
podcast episodes, you can do soat our website at

(02:27):
iheartdomainscom, where you'llalso see a pretty neat blog
overview of each as well.
So if you'd like to read, youcan read it instead of listen to
it, or if you want to listen tothe full episode, you can do so
again natively right there onthe website or also in any major
podcast player, including Apple, spotify, iheartradio, et
cetera, and you can get to thoseepisodes at techtalkhost.

(02:51):
All right, well, let's get intosome recent news before we get
into the main topic.
First thing, which is kind ofobvious if you're on crypto,
twitter and looking kind of atthe domain climate, you'll
probably notice that there is anew extension that's kind of
getting some traction and makingsome pretty big sales.
I don't know if it's just theecho chamber that makes them

(03:13):
bigger than they maybe are, butthe now extension has been top
of the conversation as of late.
So quite a few big sales on itthis week, the biggest of which
is lovenow for 79 000.
Uh, so, yeah, definitely, uh,you know, definitely a
substantial sale.
Um.

(03:34):
Quite a few others as well,such as um signsnow.
Uh, I think there was quite afew.
There's a pretty big list ofdot now domains that have gone
for four and five figures.
It did inspire me to acquire myown now, so we do hold a few in

(03:54):
our portfolio.
The one that we've recentlyjust posted is buycarsnow, so
went for a two word, thoughtthat it fit with the TLD, but
yeah, d-y-o-r.
One of the things to note aboutthe now TLB is that the renewals
can vary all over the place.
They are not the same for everyword.
I don't know what makes oneword more valuable than the

(04:16):
other.
It's kind of the same as likefun, where that was all over the
place too.
But, yeah, minimum renewal feeI think it's $31 and some change
.
I mean, there's some that are afew thousand dollars a year to
renew.
So not every word is equalD-Y-O-R, and definitely make

(04:37):
sure your risk can handle thoserenewals if you're going to jump
into that TLD.
Luckily for me, this nameactually happened to be one that
has a renewal of $31.
So, hey, yeah, stay frugal, allright.
Next thing that I wanted to makeeverybody aware of as well and
we actually had a Spaces withGBM yesterday on the Freename
platform about their currentauction festival Freename is

(05:02):
currently participating in thisauction festival, but this
auction festival does consist ofmany different entities across
the space, both in the identitysector and some outside of it.
If you're familiar with GBM,gbm is an auction house that is
on chain, where you areincentivized to bid against each
other.
They have created this auctionfestival to highlight not only

(05:25):
their capabilities but alsotheir partners.
So FreeName has placed about 80different domains and TLDs on
the platform right now.
Currently a few days left onthat, but again, as I've said,
in those spaces, greatopportunity to maybe discover
something at a pretty good price.
Nobody else is bidding on it.
So, yeah, it gets kind ofcloser to the close.

(05:45):
That might be something to payattention to.
And then, lastly, before we getinto the main subject at hand,
just want to re-remind everyonethat our own flagship TLDs dgen,
exchain and deFi wallet, arecurrently live registrations.
Any free name promos you canapply to this.
So the current promo of newsite that entitles you to 50%

(06:06):
off With a cart of 300 bucks youcan slide a couple dot DJ and
there are a couple dot exchangein there, or not beef by wallets
.
And again, these are someextensions that have a lot of
plans behind.
These are general purpose anduse extensions.
Definitely not the only TLDsour own, but these the ones I'm
gonna put my bag behind.
Really high hopes for dotexchange.

(06:27):
I think I put out the theoryfor that a couple times.
Again, kind of aligning with X.
But yeah, again, registrationsare open and you can get your
forever name for as cheap asfive bucks.
All right, all right.
Well now, with that being said,let's get into the main topic
in hand.
Today, again, we're taking on ahot topic that you've probably

(06:50):
already heard about I mean, Ithink everyone on the planet has
heard this word at least onceand that's NFTs.
Nfts get a lot of attention and, let's be real, they also get a
lot of skepticism.
And, let's be real, they alsoget a lot of skepticism.
You've probably heard thingslike aren't NFTs just overpriced
monkey pictures, right?
Or isn't it all a scam?
Because that's what's usuallywhat's highlighted about our

(07:12):
space?
Well, today, what?
And even real world assets.
So let's get beyond the monkeypictures.

(07:33):
First, let's clarify the NFTstands for non-fungible token,
so that's the definition of it.
But what does that even mean?
Well, here's the simplest wayto understand it.
Fungible means replaceable, so,like dollars or Bitcoin, you
can exchange one for another andthey're identical.
But non-fungible meanssomething that's unique, like a

(07:55):
one-of-one, like a rare baseballcard or a signed jersey or your
passport.
These things aren't replaceablebecause, again, they are
one-of-a-kind and they areone-of-one.
Well, nft technology is thesame.
These things aren't replaceablebecause, again, they are one of
a kind and they are one of one.
Well, nft technology is thesame.
These are unique digital assetsthat are stored securely on a
blockchain.
They can be things like digitalart, like those famous board

(08:17):
apes, like those monkey pictures, but they can also represent
things like tickets, music.
Digital identities representthings like tickets, music,
digital identities, real estatedeeds or even physical assets
like cars or luxury goods.
In other words, nfts aredigital proof of uniqueness and
ownership for those one of ones,not just monkey picture.

(08:38):
So let's bust some other NFTmyths that are out there.
One of the big myths out therewhen people hear about NFTs and
I'm talking about from thenormal perspective again, our
job here is to break outsidethis bubble and bring new people
into the space with theeducation needed to navigate it
in the correct way, Right?
So there are a lot of myths andmisconception out there again,

(09:00):
and most of this is aligned withmonkey pictures, right, monkey
pictures pretty much set thenarrative.
They got the press coverage,they got the mind share.
Unfortunately, when you'rehaving conversations with
normies, you're, most often thannot, you're ground.
I guess you would say you'reeven ground with them.
It is probably going to be onthe monkey pictures and you kind
of have to go from there, right?

(09:22):
So myth number one uh, nfts arejust expensive pictures.
Right, they hear about bornapes going for hundreds of
thousands, millions of dollars,crypto pumps, of course, still
going for hundreds of thousandsto millions of dollars.
Um, but the reality is, is n?
Nfts represent proof ofownership and authenticity.

(09:44):
Again, owning an NFT isn't justabout the image, it's about
what's behind it, and I oftenhave to explain to people that
imagine the kind of people thatcould spend a million dollars on
a monkey picture.
Right, you sure there's goingto be some degenerates in the
crowd.
There's going to be some peoplewho look their way into the,

(10:05):
into the community, becauseobviously there was a mint at
one point that wasn't a milliondollars, but for the most part,
if someone, as a grown adult,spent a million dollars on a
JPEG, you got to wonder whatkind of person or what kind of
life they live outside of that.
That gives them the means to doso, and being in a club or a
collective full of those kindsof people I am sure has some

(10:26):
sort of benefit.
So, again, having thismembership, this NFT, prove that
you are part of that communityand, again, whatever benefits
exist within that communityyou're now entitled to.
It ain't just about the picture.
The other myth, of course, isthat NFTs are a scam.
Right, and I mean in reality,everything can be a scam.

(10:50):
And when you solo out you knowmost NFT projects, most JPEGs,
monkey pictures, whatever.
When you solo those out as arepresentation of NFTs, it
certainly can look that way.
Everything has scams in it andI won't shy away from the many

(11:10):
scams that do happen with NFTlaunches behind, trying to copy
the narrative that the ones thatdo have value have established.
Right, but NFTs in themselvesare powerful, transparent
technology that proves ownershipand authenticity, publicly on
chain.
If bad actors are launching abad project, they would do so in

(11:31):
any space, they would be ascammer in any space, but
they're not the totalrepresentation of the technology
and how it would be utilized.
And then, of course, followingalong that lines is that if it's
just a JPEG, that's a scam, ithas no value.
And again, going back to what Iwas explaining about the private
clubs Right, maybe that's animplied benefit, right, but many

(11:55):
of these NFT projects haveactual stated contractual
benefits and they can unlockpractical uses, like things from
event tickets, right?
Imagine your event ticket.
Next time you have a concertticket being an NFT and it
entitling you to an experience,or maybe an airdrop of a token
or fan merch, and you're justbeing able to use that as your

(12:16):
entry into the concert ormemberships to clubs or
collectibles or real estate.
Major brands like Nike,starbucks, disney and even major
sports leagues are alreadyusing NFTs for real-world value.
They're already using them togive them out as fan tokens and
create different experiences.
So, again, nfts aren't justhype.

(12:37):
They're transformative techbringing digital ownership to
life.
So again, let's go back to somereal world examples where NFTs
can create real and tangiblebenefits.
Again, going back to a ticketor event access right Concerts
and sporting events now issueNFT tickets, which reduces fraud

(12:59):
and it creates a collectibleexperience right, which reduces
fraud and it creates acollectible experience.
Imagine tickets havingcollectible art on them from a
local artist.
Or imagine them having or beingconnected to some other song or
merch on the blockchain.
Imagine going to a Tennis Webconcert and your ticket becomes
now a digital collectible thatyou can keep forever or maybe

(13:21):
even resell.
When it comes to digital,identity and membership.
This is where NFTs play one ofthe most important parts, right,
because NFTs can represent,again, your membership in
exclusive communities and clubswhich can grant you special
access, perks, alpha, whateverit is, or voting rights.
But also, when it comes todigital identity, it can prove

(13:44):
who you are.
It can link to your profile,link to your achievements, link
to the things that you put onchain that matter, so that
people know that not only youare you, but you also have the
credentials to potentiallynetwork with.
Buy something from hires andinfluencers, kol, et cetera, or
airdrop to I mean, think ofsomething like the Solana phone,

(14:04):
right, when you purchase theSolana phone, we all got
airdropped this chapter twotoken, and it's been an airdrop
magnet.
We are a member of a communityof early adopters of physical
technology of Solana.
I guess I don't know how otherpeople are seeing it, but that
has value.
And being able to find thepeople that hold these NFTs

(14:25):
again is a way to identify atarget group of people that, if
you're building for them nothard to find One easy click of a
button can tell you all theholders of an NFT.
Yeah, the contract request.
Super quick, it's actuallyextremely easy.
So, again, digital identity andmembership, but also now coming

(14:45):
into the real world, how otherpeople will start dealing with
this outside of just theseexperiences.
So we're talking about realestate, real world assets,
physical property, deeds, cars,rare collectibles All of these
things are starting to becometokenized and placed on chain as
NFTs.
Why?

(15:13):
Because it makes it much easierfor you to sell or
fractionalize and sell, makestocks or whatever on something,
even store something, right.
If you've got, let's say, acollectible car that's stored in
a warehouse somewhere that'sclimate controlled, it's under
perfect conditions, in awarehouse somewhere that's
climate controlled, it's underperfect conditions, right, and
someone wants to buy this carfrom you, but they agree that
where it currently is is thebest place for it, in some sort
of vault, and this NFT givesthem access to it, hence

(15:33):
ownership to the car.
This is essentially what we'regoing to see.
There's a lot of things thatyou can't move physically, but
you can move digitally, andbringing these things on chain
and transferring ownership thatway is value, right?
Being able to raise money onthese digital assets, that's a
substantial amount of value.
And then, of course, proof ofauthenticity.

(15:56):
Again, nfts are non-fungible.
They're one of ones, if one NFTwhen an NFT is created on chain
, it has a unique identifierthat lets you know everything
about it.
Its creation is origin, and youcan tell it from the next right
so, when it comes to thingslike luxury brands like Louis
Vuitton, gucci, rolex, they'reactually already now using NFTs

(16:21):
to verify authenticity.
This ensures that theirproducts are genuine and not
counterfeit, right so?
And of course, if you're buyingluxury goods, you know that
this is an issue.
If you're buying luxury goodson the secondary market, you
know that this can be an issue.
So these are ways that NFTs dosolve problems in the real world
.
Nfts aren't a fad.

(16:43):
They're a fundamental shift inhow we prove ownership and value
in both digital and thephysical worlds.
And then let's go back toidentity, because, again, I
think this is where I think thisis where NFTs play the most
part, right Again, in building apermanent, establishable,
honorable and, again, non, noneditable or modifiable identity

(17:06):
on change your online presence,your name, your reputation, your
achievements.
Again, they can be securely andverifiably owned through an NFT
.
Imagine your digital identitytied to an NFT, clearly proving
who you are online.
No more impersonation, no moreconfusion and full control over
your digital reputation.

(17:27):
For example, platforms like ENS, which everyone knows of, and
in Freename, they allow you toown your own digital username
and online identity.
As an NFT, you control itpermanently in the case of
Freename.
You have to rent it in the caseof ENS, but still powerful
nonetheless.
But no platform can take itaway.
This isn't just digital art,it's digital sovereignty.

(17:52):
I encourage everyone listeningto this and anyone who gets a
chance to listen back to this,to take advantage of the biggest
thing that you can do foryourself, and that's educate
yourself, because this willbring you closer to
understanding how this spacewill truly unfold and bring
value to the world.
Again, why don't we remindeverybody and it's important
that we remind everybody becausewe've created these things to

(18:14):
do our part in the space, andit's important that we remind
everybody because we've createdthese things to do our part in
the space.
But there's a couple again easyto follow things out there,
such as our module on MightyStudy, which is our intro to
Web3 Domains.
This is a free module.
You're able to go on the MightyStudy and you can learn about
Web3 Domains and NFTs.
It's really compact and shortbut, again, very good start to

(18:39):
understanding how to explainthat you're introducing others
to the space.
And then, of course, for thosewho want to take this more
seriously, want to deep dive, um, want to become a quote-unquote
expert, or at least create thefoundation to continue on the
path and become an expert, wehave our full course rolling out
right.
So our fundamentals of Web3 anddigital identity certification
course again is aimed atbringing normal people,

(19:00):
upskillers, people who want toenter this space from a
vocational level, giving themthe education necessary to do so
, so that they are hired rightor at least confident to do
their own thing in the space.
Again, education is power.
Understanding NFTs gives you anearly advantage as a digital
future unfolds.
So what are nfts?

(19:23):
Just monkey pictures?
Absolutely not again.
Nfts represent real ownership,authenticity, verification,
digital digital identity andpractical real-world use cases
like events, tickets, realestate, luxury goods and more.
Don't let the misconceptionsfool you.

(19:44):
Again, nfts are revolutionarydigital assets that are going to
shape the future of ownership,identity and value.
If you're excited to learn more,I encourage everyone to check
out our educational coursesAgain, we remind you that's a
mighty study or you can.
Excited to learn more, Iencourage everyone to check out
our educational courses again.
We remind you that's a mightystudy or you can get to our
fundamentals of Web 3 anddigital identity certification

(20:05):
course.
That's a mouthful right, sowe've shortened it down to learn
Web 3 dot, x, y, z Super easyto get to this course again,
getting ahead now, gettingyourself prepared now, will
prepare you so much for thefuture that is inevitably coming
.
We're at our all-time high, orjust hit the all-time high for

(20:25):
Bitcoin, and I'm talking about,in a crazy way, we're at 111 a
few days ago and now we're at118.
That's a pretty big jump and,again, that's a big signal that
more money is entering the space.
More entities are pouring theirmoney into Bitcoin, pouring
their money into blockchain, andonce it is here, once the value
of it clicks with the companiesthat you do business with, then

(20:49):
the opportunity starts tobecome a little smaller.
Right, it'll still be there,but when the whole world gets it
, then it'll cost what it costs,right?
So, again, taking advantage ofthe opportunities now, learning
what you can now, gettingyourself ahead again to either
prepare yourself, to get youknow, to become hireable in this
space as the future expands, orto do your own thing, and again

(21:11):
, we're doing this is happeningat the same time as AI, if you
want to be competitive now inthis space, in the future,
you've got to get a grasp onboth.
You know blockchain and AI atthe same time.
Right, because those are thetwo technologies right now that
again are very powerful and aretransforming the way we both

(21:34):
think, the way that we areproductive and the way that we
transact our finances.
Right, and these are all threebig, revolutionary technologies,
right again, that you know,educating yourself can help you
get ahead of and prepared forthe future.
So, again, thank you foreveryone for coming to listen to

(21:55):
the Space is Live Again.
This will be posted andpublished on our podcast In the
next few days.
You can listen to those liveagain at techtalkcom, so it'll
be on every major podcast playerand you'll be able to find this
episode on our website,artdevayscom.
Hope everybody has a blessedweekend.
Thank you again.

(22:16):
Focus on your mission, not yourcondition.
Happy to me and I will see youin the future.
Yeah, see you guys next week,or actually, you know we get
another week from now.
See you guys later.
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