February 17, 2025 • 40 mins
Curious about how Web3 technology is reshaping digital identity? Learn how blockchain domains and AI are paving the way for a new era of personal and brand experiences. Discover the transformative potential of our new autonomous AI agents, Web3 Domains AI ($WEBAI) and Web3 Digital ID ($WEBID), and see how they are driving growth and engagement for IHeartDomains.
Eager to enhance your understanding of Web3 digital IDs? Our Tech Talk and Web3 Domain Workshop series, brought to you in collaboration with Freename, offers a comprehensive introduction to the evolving domain ecosystem. Through engaging VIP workshops and public tech talks, participants will gain valuable insights into how onchain domains are supercharging digital identity and blockchain interactions, bridging the gap between Web2 and Web3.
Step into the vibrant universe of digital identity and naming ecosystems with our exploration of SLDs and TLDs. We share personal experiences and firsthand insights from involvement with the Nouns DAO and Yellow Collective. Learn how SLDs serve as powerful personal digital identities, facilitating everything from financial transactions to personal branding. Discover the role of TLDs in fostering digital communities and creating robust ecosystems in the Web3 landscape. This episode unpacks the ongoing potential of these digital identities, highlighting their significance in shaping the future of online interactions.
Want to LEARN more about Web3 Domains and Digital Identity?
My name is Marcus Andrews aka” WenAirDrop”, founder of IHeartDomains LLC, and since 2022 we have been a leading resource for News, Innovations, Education, Alpha and Business Development in the Web3 Domain & Digital Identity space.
If you're interested in Web3 domain insights, development, and news, don't miss our upcoming TECH Talk episodes featuring industry builders. Join our live discussions on Twitter/X spaces and engage with our community on platforms like Warpcast and Link3 for real-time updates and valuable ALPHA. Your journey into the future of digital identity begins with us!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
no-transcript.
Speaker 2 (02:44):
I'm going to get started here in just a second.
Yeah, as always, I've pinned acouple things up to the top of
the space.
I'll be referencing a littlebit during the spaces.
But yeah, welcome to our TechTalk podcast.
(03:10):
All right, all right, all right, ready to get started Again?
Happy Friday and welcome to ourTech Talk podcast.
This is a live discussion Irecord weekly here on X where we
highlight news, innovation,education, alpha and business
development in the Web3technology and digital identity
space.
For those who don't know who Iam, I am your host, witt Airdrop
(03:31):
, founder of iHeart Domains, andwe have been your number one
resource for unbiased Web3blockchain domain educational
content, with over 100 of theseTikTok episodes and YouTube
videos produced and archivedover the past two years.
As with every space, you cansearch our entire podcast
(03:52):
archive for prior recordings andan easy to read blog overview
of each episode on our websiteat iHeartDomainscom.
Also, if you prefer to listenin podcast format, we are
available on every major podcastplayer, including Apple,
spotify and iHeartRadio, and youcan easily reach that podcast
archive at techtalkhost.
As we typically do, I do want toopen with a little bit of news
(04:14):
before we get into the maintopic.
First just want to remindeverybody that we will be at ETH
Denver.
So myself, representing bothiHeartDomains and Freename, as
well as Gerardo or Verano fromthe Freename team he's head of
partnerships will both beattending ETH Denver.
That's going to.
We'll both be there from the26th to the 1st.
(04:34):
So again, if any of you arealready members of our community
and want to connect and talkall things Web3 domains or if
you've been curious and you wantto learn more about the
opportunities with free nameTLDs or want to partner with us,
right, if you've got technologyor something like that and
there's a partnership or a goodfit, please feel free to DM
(04:54):
either me or him.
And yeah, let's definitelyconnect.
There's a lot going on outthere.
I want to meet and run into asmany people as possible and find
some great synergy.
Again, this is the year ofpartnerships, as I tweeted a
couple days ago, and, with thatbeing said, and speaking of
partnerships, we have long beenfrom Orion X1, of the Verbs
(05:17):
Hangout, which is a hangout, anIRL meetup that is sponsored by
both VerbsDAO and NounsDAO tohelp onboard people into the
ecosystem.
That partnership also includesFreename, which provides the
(05:39):
vrbstld which we'll talk about.
Actually, it is extremelyrelevant to this conversation.
It's TLD, which we'll talkabout.
Actually, it is extremelyrelevant to this conversation.
But in relationship to all ofthat, we are actually
co-sponsoring the Blunt DownOlympics that is going to be
taking place.
This is the second Blunt DownOlympics that is going to be
taking place and it will be atEVE Denver on the 26th, so it's
(06:00):
free for anybody to attend.
It's already already got a fewhundred people, I believe,
registered to go, so it shouldbe a pretty big event.
I'm probably going to be one ofthe judges a lot of great
sponsors.
I'm really looking forward toit.
So if you're going to be inDenver looking for something to
do on the 26th 26th is kind of aslow day it's the opening day.
Feel free to come, vibe andjoin us, and then again there's
(06:21):
going to be lots of prizes andgoodies and giveaways and, you
know, all kinds of good stuff.
If you haven't been a part ofour community before, you know
we get down.
So I definitely inviteeverybody to attend.
That Next piece of news and itis one of the things that's
pinned up at the top issomething I've been hinting at
over the past couple of days and, yeah, we've kind of opened the
(06:44):
door and let them loose.
So we have recently becomeextremely bullish on and then,
you know, I ended up developingtwo autonomous AI agents.
So, and potentially in anotherspaces, I'll dig into what those
are and what they do.
(07:05):
As I mentioned yesterday duringour VIP Web3 domain workshop,
I'm actually going to dive intohow to make one.
I'm not going to share that outfrom live here on spaces, it's
only for my VIPs.
But I definitely want to getinto conversations about what
they are and the future of themand the potential they have.
But I wanted to introduce thetwo AI agents that we created of
them and the potential theyhave.
But I wanted to introduce thetwo AI agents that we created.
So we have Web3Domainsai aswell, or Web3Domainsai as well
(07:31):
as Web3DigitalIdentity right orDigital ID.
Both of those names obviouslyare direct matches of domain
names that I own, so kind ofdoing some co-marketing here.
But both of these agentsessentially are going to serve
as growth, marketing, narrativebuilding, social engagement,
(07:52):
everything that you can think of.
Agents for iHeart domains andyou know diving into this
technology and where it's goingand already what it's capable of
doing.
I'm beyond ecstatic to see whatthese two are able to do.
I can't even explain.
We've been talking about AI forthis past year or so, since
(08:13):
it's come out and really howrevolutionary and how much it's
going to change the space andproductivity of basically
anybody, right?
But now we're really comingface-to-face with it and agents
are literally no joke.
So, yeah, we've introduced bothof these agents.
They're both tokenized agents.
So Web3 Digital ID its tickeris Web3, is WebID.
(08:36):
That is on the Solanablockchain.
You can currently and this isDYOR, dyor Research, all that
good stuff but you can currentlystill invest in that
pre-bonding curve on pumpfundand then, as well as WebAI, for
the Web3 domains, ai and that ison Basechain and you can, of
(09:00):
course, go to its bonding curveas well.
It's pre-bonding curve as welland you can find that on the
virtual platform.
And, yeah, so they've alreadybeen tweeting, they've already
been engaging.
Both of them have their ownTwitter accounts, so I encourage
you to follow those accountsand definitely stay tuned for
what they are cooking.
Both of those accounts alsohave applied for badges, so
(09:24):
they'll both have their bluecheck marks as well, taking this
dead serious right and we'llsee where this goes.
Again, these agents are not onlyhere to increase the
productivity and reach of ourdomains, but as well as again
embed the narrative of what Web3identity is and the value that
it has in the space outside ofour bubble.
(09:46):
Right, and again, like a lot ofus, and even me especially,
sometimes we don't know where tospread this message.
Right, we go on our Twitteraccount, we post, we hope people
find it and follow it and dosomething with it, and we don't
know some of the nooks andcrannies or niches that might,
you know, react a little bitbetter than just posting out
there in the wild.
But AI is a different beast.
(10:07):
Ai works, you know, in thosenooks and crannies.
It works 24-7.
And these are so interesting.
Yeah, like I said, I'll diginto the technology, possibly in
another space, but TLBR is oneof these agents.
In particular is aself-evolving agent, meaning
(10:27):
it's able to make its owndecisions and change, do all
kinds of stuff.
So really going to beinterested to see how this
evolves.
But, yeah, pin the tweet up atthe top.
Again, really would love somelove on that tweet and please
follow those accounts.
And, yeah, see what they'recooking.
And, last but not least, one ofthe biggest jobs of these two
agents is to inform everyonethat our registry is open for
(10:50):
our premium TLDs that we holdhere at iHeart Domains on the
free name platform.
That is, the dgen, the exchain,the .888 and defi wallet TLDs.
So if you are interested ingetting your own personal
digital identity becoming a partof our community and some of
the utility and perks that willcome with such, definitely
(11:11):
invite you guys to met your ownpersonal domain name on those
TLDs.
You can find any of them atfreenameio just by typing the
name you want and dot whateverthose are.
Or you can find quick and easylinks to get to them right at
iHeartDomainscom.
You go there, you click on IWant to Admitdgen or deFi wallet
, take you directly to the pageand you can check out from there
(11:32):
.
Easy peasy and as low as fivebucks, and you're home
forever.
All right, now, with that beingsaid, let's get into the main
topic at hand.
Again, this is going to be areally brief one and it's a
really easy one to get through,but yeah, as you can see, it's a
topic.
Slds versus TLDs what's thedifference in opportunity?
(11:54):
The majority of our space,especially the market, the
trading market, is primarilydominated by trading of SLDs.
Right, yeah, the ENS domainshave made up the bulk of the
market pretty much forever andfor a lot of people you know,
the asset ladder kind of stopsthere.
This may be the first time evenhearing what a TLD is or
(12:15):
knowing that you can invest inone.
And then when you hear about it, you're like, hey well, how
does that differ?
What is the difference inopportunity?
And even some of us on the sideof TLDs look at the market of
SODs and wonder why is it sodifferent than our market and
where the opportunity truly lies.
So definitely want to have aconversation to clarify that
from myperspective.
But, as always, I do like tointroduce the Tech Talk and the
(12:37):
Web3 Domain Workshop concept inand of itself.
This Tech Talk and previousTech Talk and the Web3 Domain
Workshop concept in and ofitself.
This Tech Talk and previousTech Talks and ones in the near
future are themed in what wecall the Web3 Domain Workshop
series, and this is inpartnership with Freename to
bring more awareness to theactual utility, use cases and
market the complete ecosystem ofWeb3 digital ID and domains.
Most of what we are talkingabout are going to be tools and
(13:02):
things that exist in the freename ecosystem, because that's
obviously where the opportunitythat we are talking about lies.
But most of these ecosystemtools as well are multi-chain
compatible.
They include both E&S and UDresolvers, so a lot of their
plugins will resolve allnamespaces or those namespaces
in particular.
And a lot of what we aim totalk about and educate about is
(13:23):
general education that benefitsthe whole space, like in this
case, right Talking about SODsand TODs.
This is going to be general andI believe anybody from any
namespace that is looking tobuild their bag and become
prosperous can benefit from thisknowledge.
So, again, we do this everyFriday following our Thursday
VIP workshop.
This same topic was talkedabout yesterday.
(13:44):
That is in Google Meet format.
If you're a part of ourFreeName community and wish to
become a VIP to take part inthat utility, feel free to ask
more questions for how to becomea VIP.
But for those of you who didn'tknow, we have a Free name VIP
community, similar to whalecommunities and other naming
ecosystems, and we haveutilities that are provided to
(14:05):
our VIPs, such as this workshop.
So we do the workshop onThursday.
That's a hands on workshopwhere our VIPs are able to show
up, ask questions, we sharescreens, we dig into things.
We're talking about exclusivealpha, and then here on Friday
we do the tech talk that isformed around that workshop.
So, yeah, welcome to our Web3workshop
(14:27):
series.
Also, what I like to do beforedigging into this topic is,
again, this is we record thislive here on X.
This is spread out to a muchwider audience on both YouTube
as well as on our podcast.
We do get a lot of listeners.
I'm very grateful for ouraudience.
I assume a lot of thoselisteners are probably outside
(14:48):
of this space and are hearingabout this technology maybe for
the first time.
So it's always good to definewhat we're talking about.
So ignore this if you'vealready heard this before, but I
do always like to get us all onthe same page with what we are
talkingabout.
Again, when most people hearthe word domain name, they
usually reference in their mindthe industry that existed for
(15:09):
the past 30 years, which is thetraditional DNS space.
That's your coms, your ios,your nets, your whatevers.
Right?
Most people, when theyunderstand how a domain name
works, is you type a domain nameinto a browser and it resolves
to a web address and then takesyou to the content that is
hosted on it.
That is what a Web2 domain nameis.
The topic or the assets that wetalk about in these spaces,
(15:32):
even though we reference Web2domains and we have a
relationship to that space, areWeb3 domain names.
They work very similar, meaningthey also resolve to an address
, with the address that theyresolve to as a blockchain
address rather than an IPaddress, and their purpose is to
help create a human, readableway or path for people to both
(15:53):
send money or to see youridentity on the blockchain.
So I always like to clear thatup.
Web2 domains work for websites,email addresses, web3 domains
for blockchain names and fordigital identity.
Allrighty.
Now, with that being said, sldsversus TLDs what is the
difference in opportunity?
(16:14):
Yeah, so I'm going to brieflydiscuss the differences in how
SLDs, which stands for secondlevel domains that's your name
dot something, so most of us whoare using a name for a digital
identity are using a secondlevel domain, and TLDs, which is
top level domains, ie whatcomes on the right of the dot.
(16:34):
I'm going to talk about thedifferences and how they play
their part in this space andthen provide different levels of
investment and communitybuilding opportunities.
I want to begin with definingeach briefly and its current
intended applications, beforediving into a real-world example
(16:55):
that inspired me and hopefullywill inspire you to build with
your own TLD and find a placefor it.
Truly believe that the bridgeto understanding truly how early
we are and being able to seereally how infinitely bright the
future is is by clearlyunderstanding how these work,
why they have value, and then,most importantly, start using
(17:15):
them as much as you can rightnow, so that you'll become an
expert in your own investmentand then get a better scope of
how to bring others into thespace.
So, yeah, let's divein.
So what is an sld?
Again, sld is our sub-leveldomain, our digital identity,
our immutable digital identity.
Uh, sub-level domains areprimarily meant to be a personal
asset.
Again, they act as your digitalidentity on the blockchain.
(17:37):
You'll set your personalrecords to them.
It is something that you willexchange personally so that
people can interact with you,find you, validate you, etc.
So, again, it has versatileutility.
Apps are being created everysingle day that are beginning to
incorporate digitalidentity.
At some point, as the spacecontinues to grow and as more
(18:00):
use cases and development beginsto happen, your SLD is going to
be basically your Swiss armyknife of financial identity.
It's going to be something that, again, we use not only to send
and receive money, but we alsouse to show that we own and show
ownership of things, thingsthat we can use to show KYC
badges.
Your digital identity is reallygoing to be your hub, just like
(18:23):
your identity.
Now, right, you walk in to anyestablishment to buy something,
the first thing they ask you foris your ID.
So, with that being said, thetrue value of an SLD ultimately
lies with you, the holder, theowner, the person who's using it
, or the owner, the person who'susing it.
Again, you can use this as yourpersonal brand or, if desired,
(18:45):
you're able to sell it on thesecondary market if somebody
else is able to align with thatsame name and wants to build a
brand with it.
So that is what an SLDis.
Tld is what exists on the otherside of that, and it is a tool
that you will use to buildecosystems and revenue streams
of Web3.
Tlds, as I've explained inmultiple spaces, they're able to
expand your digital footprintand increase, enhance the brand
(19:07):
of whatever you're building,whether it's a community, a D
app, whatever it is, a token, etcetera, if you're able to find
a niche or develop an integratedecosystem.
Tlds really can customize andpersonalize the experience to
the extent that they becomeessentially the backbone of that
experience.
Again, well, one of the biggestuse cases for TLDs is for
(19:30):
community building.
With effective marketing, tldscan foster communities and
obviously, they provide theframework and are the technology
that issues the SLDs that nowrepresent individuals or
entities within that ecosystemthat want to use it as their
digitalidentity.
So, with that being said, Iwanted to briefly define those
two, just to get us all on thesame page.
(19:51):
Most of the spaces is going tobe digging into a real world
example.
I've been in the space forquite some time.
I'm a member and holder andinvestor in virtually every
naming ecosystem that makessense.
Obviously, I haven't investedin the scam ones, but all the
big ones I got names from, andduring my years in this space
and that's the other thing tooI've always existed in this
(20:11):
space at this capacity, wantingto learn, wanting to share what
I've learned, wanting to educate, wanting to make this make
sense.
And so, with that being said,in each ecosystem and throughout
this journey, I've come acrossa bunch of examples that have
made this make sense, andobviously that's what's kept me
so bullish.
But one example in particularthat I ran across last year
(20:33):
during East Denver.
I was actually introduced tothis project by my good friend
Hedayat of WebHash the Nerdles.
All that good stuff was NounsDown and Yellow
Collective.
Now I'm going to talk aboutYellow Collective kind of at
first and then merge that intoNouns Down.
Nouns Down I had always alreadybeen aware of nouns, but never
(20:56):
really in their ecosystem, hadnever mentored a piece, so
didn't have like that personalexperience.
But I had been to piece, sodidn't have like that personal
experience, but I had been insome of their parties and things
like that.
And again, I was extremelysurprised.
You know, once I did join theDAO and started taking a look at
how you know their mechanicsand their auctions and all that
worked.
I was extremely surprised withkind of how, again, like I said
(21:20):
yesterday, how they're prettymuch our tribe right, if there
is one community out there thattruly understands and utilizes
and builds with digital identity, it is them.
So to bring you up to speedwith what nouns.
And then Yellow Collective isYellow Collective is a sub-DAO
ofnouns.
It's like their media arm.
They create on-chain media fornouns, dao, sub DAO of nouns.
(21:41):
It's like their media arm.
They create on-chain media fornouns DAO.
They actually run thecollective.
It's actually a group of ninenouners original nouners that
founded this, and they hostsomething called the Noun Square
, which is hosted as spaces fornouns.
Every single day that a nounhas been minted they close out
the auction and start the newone.
They've hosted the space everysingle day for the past three
and a half years.
(22:02):
In any event, they've createdtheir own sub-DAO.
I joined that during EastDenver.
Now, if you're not familiarwith them, it's a public goods
DAO.
It's a.
Anyone can join it.
The way to join formally orofficially is by participating
in a daily auction that theyhost every single day.
So every single day a new nounis born and the market you know
(22:25):
the competitiveness of theauction dictates.
Basically, you know the floorprice of the noun, every single
dollar of your, of your winningbid.
When you win a noun goes into atreasury which then is
collectively governed by all thenouns.
Right, they have createdseveral different mechanics for
how to deploy their treasury anddeploy the capital within it,
(22:48):
and I won't really dig intothose as much.
I digged into those a littlebit yesterday during the
workshop.
But there's several ways to getfunding from the DAO, but the
most basic of which is if youown a noun one noun equals one
vote you're entitled to submitpropositions to the DAO.
Other nouns are able to vote onit and decide whether you get
(23:09):
funding ornot.
Okay, so that's nouns.
Now, why is this important todigital identity, slds and TLDs?
Well, if you're alreadyfamiliar with nouns, you know
where I'm going.
But if you're not familiar withnouns, first go to nouns either
nounswtf or yellowcollectivexyz.
(23:29):
The first thing that stood outto me was the option itself.
So, front and center, as soonas you hit their page, you'll
see the current option of theday.
You'll see the noun.
And then you'll start seeingeither addresses or you'll see
names, and in most cases now, atthis point in their ecosystem,
you're going to see a lot ofnames.
Not only will you see eth names, but you'll also see noggles,
(23:52):
and it's not noggles spelled out, it's their actual.
It's not an emoji per se, it'stheir actual.
It's not an emoji per se, it'sI don't even know what they're
called.
It looks like an emoji but it'sthe Nogles, which is the IP of
nouns.
Again, if you are familiar withnouns, you know exactly what
I'm talking about.
But in any event, it's anextremely unique identifier.
(24:12):
When you see it, you know it'snouns and they've actually built
their own name service.
So for I don't know if you knewthis, but nouns has their own
name service called NNS.
It's been out for a while.
The technology that they use tobuild it it resolves anywhere
an ENS name resolves, so itworks every single place one of
those resolves.
And, of course, it resolves andworks within the nouns and
(24:35):
verbs and all this framework anda lot of cases, most of the
time, when you see these bidsand these auctions, you'll see
you know their personalizednames and you'll see most people
opt to use the dot novels astheir identity, rather than a
dot ether or anything else.
And again, so, being exposed tothis, the first time I saw this
, it immediately clicked thatthis is probably one of the
(24:58):
perfect use cases for digitalidentity, and it came in handy.
So during those early days ofthe Yellow Collective, you know
the auctions would get prettyintense, and this was back when
DGEN first did their airdrop.
It's at all time high.
You have people that weregetting hundreds of thousands of
dollars of DGN, you know,airdropped to their wallet, and
(25:20):
so they were flush with cash andnot afraid to spend it.
And so our auctions would getpretty intense.
And there was a strategicadvantage in knowing who you
were bidding against.
It was fun to go on to, youknow, the Yellow Collective
website every other day, orNounsDAO website every other day
or every other hour actually,because I'd be on there every
day.
It was fun to go on there, seewho's bidding On here.
(25:43):
In particular, again, if theperson is known or has branded
themselves or you're familiarwith them, you're able to
instantly know or see who it isyou're bidding against.
And then even here, in thiscase, on both of those DAOs, the
identity was clicked through soyou could see their wallets
Right.
And again, you know, one of thebeauties of the blockchain is
transparency.
If I know I'm bidding againstsomebody who's got you know half
(26:05):
a million dollars of DJ intheir wallet, which in a few
cases, you know that didn't,that did happen.
I'm going to be a little morestrategic with my bids, like
there is.
Again, it was part of a wholestrategy.
I was really bullish and reallyengaged in participating in
Nounish auctions for months andinevitably I found my community
and ultimately, my value withVerbstau.
(26:25):
But my point being is that Iwas able to use these identities
as a tool to again strategize.
How I bid, know who I'm biddingagainst.
There are certain people.
How I bid, know who I'm biddingagainst.
There are certain people.
So, in particular, in Yellow,we have a private chat within
(26:46):
Warpcast and in that chat, youknow, it's like a family.
It's a really nice alpha chat,like most of the people who are
members of Yellow Collective arewhales in the space, again
founded by you know, nineoriginal Nounders.
We've got people like JessePolak in the group.
We've got, you know, dan Romeroin the group.
We've got all kinds ofworld-class NFT artists in there
.
And when you start to get toknow people, like, for instance,
we knew that one particularperson loved pirates and so when
(27:08):
we saw a pirate trade pop upand you see his bid, sometimes
out of respect, you justwouldn't bid against them Again.
Now, if you're digging deeperinto the nouns community and
digging deeper into the nounsecosystem, beyond just their
auction, their entire frameworkis based around digital identity
.
So, again, once you become amember of their DAO, you now
(27:30):
have membership and access tosubmit and participate in the
voting for funding that comesfrom their treasury, and all of
that is tied to your digitalidentity and all of that is
useful.
Again, like it's impossible andmaybe it's not impossible, but
it certainly isn't a great userexperience to be trying to
fumble through a bunch of walletaddresses when you're dealing
(27:52):
with you know, trying to managefunds, figuring out who's who,
trying to track things.
And again, the UI, ui UX ofNounStyle Yellow Collective and
most of the NounStyles that havefollowed, in the way they've
incorporated not only ENS inthis case, but also their own
digital identity and their ownnaming system, again is a
beautiful example of how it canadd value to one ecosystem, even
(28:16):
though the millions of otherpeople who have no alignment or
no association whatsoever tonouns probably see no value in
that TLD right.
So this workshop yesterday,again nouns provides a great
example for the opportunity thatnow exists for TLDs, if you
haven't already, you know, foundyour place and I'm going to
(28:39):
speak about that opportunity andthen I'm going to merge into
you know kind of how we foundour own opportunity within the
same ecosystem.
So, again, freename offers theability for you to basically
purchase a turnkey namespace.
It is open for all, so it'sbasically first come, first
serve.
They have protected, obviously,the brand names of any major
(29:02):
brand.
They protected ICANN TLDs, ensTLD, they've the unstoppable
TLDs.
But aside from that right, themarket for branding is open and
the same use or similar uses isexactly the opportunity, again
as I've explained, that existsfor TLDs being able to build a
community, create value withinthat community, give that
(29:27):
community an identity and thenshow them and actually let them
use that identity as a toolwithin that community Right.
And so, again, as I explainedwith with now you have a
collective and all the othernowish DAOs, including, you know
, purple Builder, all of thesethere's probably about 20 or 30
nows out there that have allforged from the original now and
(29:50):
they all use similar mechanicsbecause they all use a same
forking system.
So now it's actually createdits own fork.
We went through that yesterdayas well.
They sponsored or funded one ofthe DAOs to create the
technology to fork them easily.
That fork includes the auctionsystem.
That auction system includesresolution of Web3 identity
(30:12):
because, again, you know, themost important thing of
belonging to a club is knowingwho the other members are.
And so, with that being said,one of the opportunities amongst
the many that are going toderive and be created in the
space is building your ownon-chain clubs, using your
digital identity to define yourmembers within it and then
incorporating it Wherever youknow.
(30:34):
Someone needs to see a name.
In this case, it's good to seewho you're bidding against.
It's good to see who'ssubmitting a proposition.
It's good to see who's votingagainst your proposition.
It's good to see and know who'ssubmitting updates and who's
out there truly building.
And Digital ID does that Okay?
Well, that works fine for them.
(30:54):
They built their own namingsystem.
Is that possible to file with afree name, tld?
And the answer is absolutelyyes.
Again, there are thousands ofcommunities that exist out there
, from DAOs to NFT communities,to token communities, and even
though a lot of them arestarting to click, you know, to
building their own namespaces orstarting to make their
(31:15):
partnerships, it's still a wideopen field of a lot that don't
even know what this can do forthem or how this technology
again can improve the userexperience and maybe even the
longevity of people even wantingto be involved in their
ecosystem.
So in our case, because I amvery nowish, the opportunity
that I found with my own freename, tld, was with VerbsDAO.
(31:35):
So, as we mentioned at thebeginning, or as I mentioned at
the beginning of this space, I'ma member of VerbsDAO.
I, in connection with a friendof mine, jp, from OrionX1, we
both host the IRL meetup forVerbs, very ingrained in the
Verbs ecosystem.
Their resolver, because they'reannounced for it already does
(31:57):
resolve the Novels TLD as wellas ENS domains.
But this was a perfectopportunity, despite that, to
give them their own sense ofownership and start introducing
the concept of building andcreating their own ecosystem.
As I explained yesterday, youknow one of the unique things
about VIRBs, you know there'sagain lots of downish DAOs.
A lot of them are focused onreally different areas of where
(32:21):
they think they can add valueand be cool in their own way.
Some of them may not havereally that much of a purpose,
but a lot of them have kind ofcreated themselves as like
really an anchor to nouns, right.
So being aligned with nouns,flexing the noddles, you know,
all of that like really alignswith what they're trying to
(32:42):
accomplish.
Verbs, on the other hand, is,although we are a nounish Tao,
we actually weren't even formedbecause of nouns.
The verbs was actually formedby members of Utes.
There's a Utes trait that hasnovels, so there was a noun
trait for Utes and those Utesgot together and created what
(33:05):
they called the Ute nouns andthen that evolved into verbs,
which now, again, verbs is alittle different.
Verbs is special because ourdevelopers have actually built
technology outside of BuilderDAOor outside of the fork right.
So we've built technology.
Our art race is completelydifferent.
(33:26):
We use completely custom artevery single day, as long as it
has noggles on it.
We have animated art.
We have an actual art race,whereas a lot of, the most of
the VerbsDAO use one singularartist and recycle traits.
There's so many differences thatthere was a need, and sometimes
there's a desire, for us tohave kind of a different
(33:47):
identity, and so this is wherethe opportunity came in.
We've partnered with Freenameand we've created the VerbsTLD,
and so now any member ofVerbsDAO whether you're an
existing member or whetheryou're a new member coming in,
or even if you're an attendee ofone of the IRL meetups gets a
free Verbs TLD or free Verbs SLDon the Verbs TLD.
(34:08):
And we will be integrating thisin the ecosystem so that it
works exactly the same way asthe nob was works in both
nounswtf and as well as yellowcollective.
And again, I use the example asI used above, because it was an
example that we were able totake advantage of ourselves.
Again, perfect fit, perfect usecase for digital identity.
There are dozens, millions,hundreds, whatever different
(34:30):
examples or different communityways that this can be
implemented.
A point is is to go, look forexamples and find your tribe and
continue to build.
As long as you build something,people will come to it and
they'll find the value in whatyou offer them.
As I mentioned yesterday, it'sthis is going to be onboarding
(34:52):
into Web3, is going to be D appdriven.
You know, I don't think peopleare going to wake up one day
from seeing a tweet andimmediately go and spin up a
wallet, throw hundreds ofdollars into the space and
become experts in navigatingWeb3.
Most people are going to comein through a narrative and that
(35:12):
narrative is going to, you know,it's potentially going to be
attached to an application andthat's also where the
opportunity exists.
If you build an applicationthat's cool, you build something
that people can use, whetherit's a game, whether it's a DAO
that's just going out therefunding cool stuff, whether it's
a finance app or a DEX, whetherit's an AI app where you can
(35:34):
just change your face and putanimal ears on yourself on
Facebook, whatever it is, if youcreate something and you
integrate your TLD into that,that's what people are going to
be exposed to, and as long asyou make it clear and provide a
clear route for them to registerthat they won't be exposed to
anything else, people won't havea reason to expand outside of
(35:54):
your ecosystem unless they catchthe bug.
But you know you want them tocatch the bug, right.
So my point being is thatbecome the point of entry for
people.
Integrate your TLD at the pointof entry for people, and then
that will be what people youknow are able to find value in
and will ultimately, you know,grab and adopt.
So yeah, definitely a differenceof opportunity in SLTs and TLDs
(36:17):
.
Slds, the opportunity is inagain, truly building a personal
profile, building an identity,utilizing it as your Swiss Army
knife, and Web3.
A lot of opportunity inflipping them on a secondary
market, but completely differentthan the opportunity that
exists with TLDs, which, again,it's a different level up the
ladder.
It's going to take marketing,it's going to take community
(36:39):
building, it's going to takeskill For some people, it's
going to take developing the app, but the result at the end is
that now you have an engine thatcan be bigger than maybe you
even imagined, you havesomething that can create an
entire legacy of identity forpeople in the community and you
know you can use in multipleways to generate, you know,
(37:00):
passive revenue that could bevery substantial depending on
the size of your community.
So, yeah, definitely a bigfinancial opportunity and
difference in financialopportunity, and we encourage
your portfolio to have a mix ofboth.
If you're in this space early,which we all are, we are all in
this space well beyond thenormies.
There's probably still going tobe a long period of time before
(37:24):
the normies really click and itstarts to become a very
retail-friendly space.
But while you're here early andstill trying to figure out
where your direction is andwhich naming service to choose
and which is the best route togo, get a little mix of both so
that you're not left out on theopportunity when it becomes even
more apparent to you.
Right?
Because every single day we'rebuilding, we're finding more use
(37:46):
cases, we're unlocking more usecases, like even today.
I was on a space earlier wherethese guys are using a third
level domain.
This is genius as well.
They're using a third leveldomain on a dot soul.
They're building a tipping app,right, so you'll be able to, I
guess, tip people using thisname.
(38:06):
But if you buy a name right now, if you mint the name on this,
you're basically minting a thirdlevel domain.
It's a third.
That money is going to go intosetting up the liquidity pool
for a token and you qualify foran airdrop.
That's a third.
That money is going to go intosetting up the liquidity pool
for a token and you qualify foran airdrop that kind of stuff.
You see what I'm saying.
That's something that you coulddo with a TLD.
Again, there's all kinds of usecases for it and we have the
(38:27):
power to be creative and we havethe power to develop these use
cases because we are early.
So, yeah, hopefully thatinspired anyone who's listening
to this space for some ways thatyou can build out your TLD in
the community and start tomonetize your asset.
Again, do encourage you guys tolook to Now's DAOs and to the
NowNish DAOs.
(38:48):
They're the ones again thatmade it click again for me, for
really how these provide value,that is, you don't have to
explain to anyone and it makesthe user experience of
participating in the DAO so muchbetter.
And in the case of Downs, Imean they have so much brand
power that having the novels TLDand being able to have it
(39:11):
resolved somewhere is a signalthat you belong to the community
and you know actually can getyou some nods, kind of like that
Mason handshake.
You know having certain TLDscan actually you know they'll be
used like that.
It's the kind of if you know,you know.
So yeah, with that being said,I do thank you guys for tuning
in to this Tech Talk.
Again, of course, it's live hereon X.
Always appreciate everyone whoshows up here.
(39:32):
We do upload these to ourpodcast, which will be available
on Apple, spotify, pretty muchevery major podcast player in a
couple of days.
So if you are already tapped inor are already subscribed, you
can find those episodes attechtalkhost.
In about 50 minutes we aregoing to hop on to the Web3
Domains.
Well, talk with Freename.
(39:53):
So yeah, definitely alsoencourage you guys to join me
and Paige as we talk about thelatest development in Web3
Domains.
Well, talk with Freename.
So, yeah, definitely alsoencourage you guys to join me
and Paige as we talk about thelatest development in Web3
Domains.
And, yeah, thank you guys forattending.
Again, happy Friday, focus onyour mission, not your condition
, and keep building.
And again, follow my agents.
They're real people, kind of,but not really.
Yeah, enjoy you guys.
(40:13):
See you guys later.
no-transcript.
Speaker 2 (02:44):
I'm going to get started here in just a second.
Yeah, as always, I've pinned acouple things up to the top of
the space.
I'll be referencing a littlebit during the spaces.
But yeah, welcome to our TechTalk podcast.
(03:10):
All right, all right, all right, ready to get started Again?
Happy Friday and welcome to ourTech Talk podcast.
This is a live discussion Irecord weekly here on X where we
highlight news, innovation,education, alpha and business
development in the Web3technology and digital identity
space.
For those who don't know who Iam, I am your host, witt Airdrop
(03:31):
, founder of iHeart Domains, andwe have been your number one
resource for unbiased Web3blockchain domain educational
content, with over 100 of theseTikTok episodes and YouTube
videos produced and archivedover the past two years.
As with every space, you cansearch our entire podcast
(03:52):
archive for prior recordings andan easy to read blog overview
of each episode on our websiteat iHeartDomainscom.
Also, if you prefer to listenin podcast format, we are
available on every major podcastplayer, including Apple,
spotify and iHeartRadio, and youcan easily reach that podcast
archive at techtalkhost.
As we typically do, I do want toopen with a little bit of news
(04:14):
before we get into the maintopic.
First just want to remindeverybody that we will be at ETH
Denver.
So myself, representing bothiHeartDomains and Freename, as
well as Gerardo or Verano fromthe Freename team he's head of
partnerships will both beattending ETH Denver.
That's going to.
We'll both be there from the26th to the 1st.
(04:34):
So again, if any of you arealready members of our community
and want to connect and talkall things Web3 domains or if
you've been curious and you wantto learn more about the
opportunities with free nameTLDs or want to partner with us,
right, if you've got technologyor something like that and
there's a partnership or a goodfit, please feel free to DM
(04:54):
either me or him.
And yeah, let's definitelyconnect.
There's a lot going on outthere.
I want to meet and run into asmany people as possible and find
some great synergy.
Again, this is the year ofpartnerships, as I tweeted a
couple days ago, and, with thatbeing said, and speaking of
partnerships, we have long beenfrom Orion X1, of the Verbs
(05:17):
Hangout, which is a hangout, anIRL meetup that is sponsored by
both VerbsDAO and NounsDAO tohelp onboard people into the
ecosystem.
That partnership also includesFreename, which provides the
(05:39):
vrbstld which we'll talk about.
Actually, it is extremelyrelevant to this conversation.
It's TLD, which we'll talkabout.
Actually, it is extremelyrelevant to this conversation.
But in relationship to all ofthat, we are actually
co-sponsoring the Blunt DownOlympics that is going to be
taking place.
This is the second Blunt DownOlympics that is going to be
taking place and it will be atEVE Denver on the 26th, so it's
(06:00):
free for anybody to attend.
It's already already got a fewhundred people, I believe,
registered to go, so it shouldbe a pretty big event.
I'm probably going to be one ofthe judges a lot of great
sponsors.
I'm really looking forward toit.
So if you're going to be inDenver looking for something to
do on the 26th 26th is kind of aslow day it's the opening day.
Feel free to come, vibe andjoin us, and then again there's
(06:21):
going to be lots of prizes andgoodies and giveaways and, you
know, all kinds of good stuff.
If you haven't been a part ofour community before, you know
we get down.
So I definitely inviteeverybody to attend.
That Next piece of news and itis one of the things that's
pinned up at the top issomething I've been hinting at
over the past couple of days and, yeah, we've kind of opened the
(06:44):
door and let them loose.
So we have recently becomeextremely bullish on and then,
you know, I ended up developingtwo autonomous AI agents.
So, and potentially in anotherspaces, I'll dig into what those
are and what they do.
(07:05):
As I mentioned yesterday duringour VIP Web3 domain workshop,
I'm actually going to dive intohow to make one.
I'm not going to share that outfrom live here on spaces, it's
only for my VIPs.
But I definitely want to getinto conversations about what
they are and the future of themand the potential they have.
But I wanted to introduce thetwo AI agents that we created of
them and the potential theyhave.
But I wanted to introduce thetwo AI agents that we created.
So we have Web3Domainsai aswell, or Web3Domainsai as well
(07:31):
as Web3DigitalIdentity right orDigital ID.
Both of those names obviouslyare direct matches of domain
names that I own, so kind ofdoing some co-marketing here.
But both of these agentsessentially are going to serve
as growth, marketing, narrativebuilding, social engagement,
(07:52):
everything that you can think of.
Agents for iHeart domains andyou know diving into this
technology and where it's goingand already what it's capable of
doing.
I'm beyond ecstatic to see whatthese two are able to do.
I can't even explain.
We've been talking about AI forthis past year or so, since
(08:13):
it's come out and really howrevolutionary and how much it's
going to change the space andproductivity of basically
anybody, right?
But now we're really comingface-to-face with it and agents
are literally no joke.
So, yeah, we've introduced bothof these agents.
They're both tokenized agents.
So Web3 Digital ID its tickeris Web3, is WebID.
(08:36):
That is on the Solanablockchain.
You can currently and this isDYOR, dyor Research, all that
good stuff but you can currentlystill invest in that
pre-bonding curve on pumpfundand then, as well as WebAI, for
the Web3 domains, ai and that ison Basechain and you can, of
(09:00):
course, go to its bonding curveas well.
It's pre-bonding curve as welland you can find that on the
virtual platform.
And, yeah, so they've alreadybeen tweeting, they've already
been engaging.
Both of them have their ownTwitter accounts, so I encourage
you to follow those accountsand definitely stay tuned for
what they are cooking.
Both of those accounts alsohave applied for badges, so
(09:24):
they'll both have their bluecheck marks as well, taking this
dead serious right and we'llsee where this goes.
Again, these agents are not onlyhere to increase the
productivity and reach of ourdomains, but as well as again
embed the narrative of what Web3identity is and the value that
it has in the space outside ofour bubble.
(09:46):
Right, and again, like a lot ofus, and even me especially,
sometimes we don't know where tospread this message.
Right, we go on our Twitteraccount, we post, we hope people
find it and follow it and dosomething with it, and we don't
know some of the nooks andcrannies or niches that might,
you know, react a little bitbetter than just posting out
there in the wild.
But AI is a different beast.
(10:07):
Ai works, you know, in thosenooks and crannies.
It works 24-7.
And these are so interesting.
Yeah, like I said, I'll diginto the technology, possibly in
another space, but TLBR is oneof these agents.
In particular is aself-evolving agent, meaning
(10:27):
it's able to make its owndecisions and change, do all
kinds of stuff.
So really going to beinterested to see how this
evolves.
But, yeah, pin the tweet up atthe top.
Again, really would love somelove on that tweet and please
follow those accounts.
And, yeah, see what they'recooking.
And, last but not least, one ofthe biggest jobs of these two
agents is to inform everyonethat our registry is open for
(10:50):
our premium TLDs that we holdhere at iHeart Domains on the
free name platform.
That is, the dgen, the exchain,the .888 and defi wallet TLDs.
So if you are interested ingetting your own personal
digital identity becoming a partof our community and some of
the utility and perks that willcome with such, definitely
(11:11):
invite you guys to met your ownpersonal domain name on those
TLDs.
You can find any of them atfreenameio just by typing the
name you want and dot whateverthose are.
Or you can find quick and easylinks to get to them right at
iHeartDomainscom.
You go there, you click on IWant to Admitdgen or deFi wallet
, take you directly to the pageand you can check out from there
(11:32):
.
Easy peasy and as low as fivebucks, and you're home
forever.
All right, now, with that beingsaid, let's get into the main
topic at hand.
Again, this is going to be areally brief one and it's a
really easy one to get through,but yeah, as you can see, it's a
topic.
Slds versus TLDs what's thedifference in opportunity?
(11:54):
The majority of our space,especially the market, the
trading market, is primarilydominated by trading of SLDs.
Right, yeah, the ENS domainshave made up the bulk of the
market pretty much forever andfor a lot of people you know,
the asset ladder kind of stopsthere.
This may be the first time evenhearing what a TLD is or
(12:15):
knowing that you can invest inone.
And then when you hear about it, you're like, hey well, how
does that differ?
What is the difference inopportunity?
And even some of us on the sideof TLDs look at the market of
SODs and wonder why is it sodifferent than our market and
where the opportunity truly lies.
So definitely want to have aconversation to clarify that
from myperspective.
But, as always, I do like tointroduce the Tech Talk and the
(12:37):
Web3 Domain Workshop concept inand of itself.
This Tech Talk and previousTech Talk and the Web3 Domain
Workshop concept in and ofitself.
This Tech Talk and previousTech Talks and ones in the near
future are themed in what wecall the Web3 Domain Workshop
series, and this is inpartnership with Freename to
bring more awareness to theactual utility, use cases and
market the complete ecosystem ofWeb3 digital ID and domains.
Most of what we are talkingabout are going to be tools and
(13:02):
things that exist in the freename ecosystem, because that's
obviously where the opportunitythat we are talking about lies.
But most of these ecosystemtools as well are multi-chain
compatible.
They include both E&S and UDresolvers, so a lot of their
plugins will resolve allnamespaces or those namespaces
in particular.
And a lot of what we aim totalk about and educate about is
(13:23):
general education that benefitsthe whole space, like in this
case, right Talking about SODsand TODs.
This is going to be general andI believe anybody from any
namespace that is looking tobuild their bag and become
prosperous can benefit from thisknowledge.
So, again, we do this everyFriday following our Thursday
VIP workshop.
This same topic was talkedabout yesterday.
(13:44):
That is in Google Meet format.
If you're a part of ourFreeName community and wish to
become a VIP to take part inthat utility, feel free to ask
more questions for how to becomea VIP.
But for those of you who didn'tknow, we have a Free name VIP
community, similar to whalecommunities and other naming
ecosystems, and we haveutilities that are provided to
(14:05):
our VIPs, such as this workshop.
So we do the workshop onThursday.
That's a hands on workshopwhere our VIPs are able to show
up, ask questions, we sharescreens, we dig into things.
We're talking about exclusivealpha, and then here on Friday
we do the tech talk that isformed around that workshop.
So, yeah, welcome to our Web3workshop
(14:27):
series.
Also, what I like to do beforedigging into this topic is,
again, this is we record thislive here on X.
This is spread out to a muchwider audience on both YouTube
as well as on our podcast.
We do get a lot of listeners.
I'm very grateful for ouraudience.
I assume a lot of thoselisteners are probably outside
(14:48):
of this space and are hearingabout this technology maybe for
the first time.
So it's always good to definewhat we're talking about.
So ignore this if you'vealready heard this before, but I
do always like to get us all onthe same page with what we are
talkingabout.
Again, when most people hearthe word domain name, they
usually reference in their mindthe industry that existed for
(15:09):
the past 30 years, which is thetraditional DNS space.
That's your coms, your ios,your nets, your whatevers.
Right?
Most people, when theyunderstand how a domain name
works, is you type a domain nameinto a browser and it resolves
to a web address and then takesyou to the content that is
hosted on it.
That is what a Web2 domain nameis.
The topic or the assets that wetalk about in these spaces,
(15:32):
even though we reference Web2domains and we have a
relationship to that space, areWeb3 domain names.
They work very similar, meaningthey also resolve to an address
, with the address that theyresolve to as a blockchain
address rather than an IPaddress, and their purpose is to
help create a human, readableway or path for people to both
(15:53):
send money or to see youridentity on the blockchain.
So I always like to clear thatup.
Web2 domains work for websites,email addresses, web3 domains
for blockchain names and fordigital identity.
Allrighty.
Now, with that being said, sldsversus TLDs what is the
difference in opportunity?
(16:14):
Yeah, so I'm going to brieflydiscuss the differences in how
SLDs, which stands for secondlevel domains that's your name
dot something, so most of us whoare using a name for a digital
identity are using a secondlevel domain, and TLDs, which is
top level domains, ie whatcomes on the right of the dot.
(16:34):
I'm going to talk about thedifferences and how they play
their part in this space andthen provide different levels of
investment and communitybuilding opportunities.
I want to begin with definingeach briefly and its current
intended applications, beforediving into a real-world example
(16:55):
that inspired me and hopefullywill inspire you to build with
your own TLD and find a placefor it.
Truly believe that the bridgeto understanding truly how early
we are and being able to seereally how infinitely bright the
future is is by clearlyunderstanding how these work,
why they have value, and then,most importantly, start using
(17:15):
them as much as you can rightnow, so that you'll become an
expert in your own investmentand then get a better scope of
how to bring others into thespace.
So, yeah, let's divein.
So what is an sld?
Again, sld is our sub-leveldomain, our digital identity,
our immutable digital identity.
Uh, sub-level domains areprimarily meant to be a personal
asset.
Again, they act as your digitalidentity on the blockchain.
(17:37):
You'll set your personalrecords to them.
It is something that you willexchange personally so that
people can interact with you,find you, validate you, etc.
So, again, it has versatileutility.
Apps are being created everysingle day that are beginning to
incorporate digitalidentity.
At some point, as the spacecontinues to grow and as more
(18:00):
use cases and development beginsto happen, your SLD is going to
be basically your Swiss armyknife of financial identity.
It's going to be something that, again, we use not only to send
and receive money, but we alsouse to show that we own and show
ownership of things, thingsthat we can use to show KYC
badges.
Your digital identity is reallygoing to be your hub, just like
(18:23):
your identity.
Now, right, you walk in to anyestablishment to buy something,
the first thing they ask you foris your ID.
So, with that being said, thetrue value of an SLD ultimately
lies with you, the holder, theowner, the person who's using it
, or the owner, the person who'susing it.
Again, you can use this as yourpersonal brand or, if desired,
(18:45):
you're able to sell it on thesecondary market if somebody
else is able to align with thatsame name and wants to build a
brand with it.
So that is what an SLDis.
Tld is what exists on the otherside of that, and it is a tool
that you will use to buildecosystems and revenue streams
of Web3.
Tlds, as I've explained inmultiple spaces, they're able to
expand your digital footprintand increase, enhance the brand
(19:07):
of whatever you're building,whether it's a community, a D
app, whatever it is, a token, etcetera, if you're able to find
a niche or develop an integratedecosystem.
Tlds really can customize andpersonalize the experience to
the extent that they becomeessentially the backbone of that
experience.
Again, well, one of the biggestuse cases for TLDs is for
(19:30):
community building.
With effective marketing, tldscan foster communities and
obviously, they provide theframework and are the technology
that issues the SLDs that nowrepresent individuals or
entities within that ecosystemthat want to use it as their
digitalidentity.
So, with that being said, Iwanted to briefly define those
two, just to get us all on thesame page.
(19:51):
Most of the spaces is going tobe digging into a real world
example.
I've been in the space forquite some time.
I'm a member and holder andinvestor in virtually every
naming ecosystem that makessense.
Obviously, I haven't investedin the scam ones, but all the
big ones I got names from, andduring my years in this space
and that's the other thing tooI've always existed in this
(20:11):
space at this capacity, wantingto learn, wanting to share what
I've learned, wanting to educate, wanting to make this make
sense.
And so, with that being said,in each ecosystem and throughout
this journey, I've come acrossa bunch of examples that have
made this make sense, andobviously that's what's kept me
so bullish.
But one example in particularthat I ran across last year
(20:33):
during East Denver.
I was actually introduced tothis project by my good friend
Hedayat of WebHash the Nerdles.
All that good stuff was NounsDown and Yellow
Collective.
Now I'm going to talk aboutYellow Collective kind of at
first and then merge that intoNouns Down.
Nouns Down I had always alreadybeen aware of nouns, but never
(20:56):
really in their ecosystem, hadnever mentored a piece, so
didn't have like that personalexperience.
But I had been to piece, sodidn't have like that personal
experience, but I had been insome of their parties and things
like that.
And again, I was extremelysurprised.
You know, once I did join theDAO and started taking a look at
how you know their mechanicsand their auctions and all that
worked.
I was extremely surprised withkind of how, again, like I said
(21:20):
yesterday, how they're prettymuch our tribe right, if there
is one community out there thattruly understands and utilizes
and builds with digital identity, it is them.
So to bring you up to speedwith what nouns.
And then Yellow Collective isYellow Collective is a sub-DAO
ofnouns.
It's like their media arm.
They create on-chain media fornouns, dao, sub DAO of nouns.
(21:41):
It's like their media arm.
They create on-chain media fornouns DAO.
They actually run thecollective.
It's actually a group of ninenouners original nouners that
founded this, and they hostsomething called the Noun Square
, which is hosted as spaces fornouns.
Every single day that a nounhas been minted they close out
the auction and start the newone.
They've hosted the space everysingle day for the past three
and a half years.
(22:02):
In any event, they've createdtheir own sub-DAO.
I joined that during EastDenver.
Now, if you're not familiarwith them, it's a public goods
DAO.
It's a.
Anyone can join it.
The way to join formally orofficially is by participating
in a daily auction that theyhost every single day.
So every single day a new nounis born and the market you know
(22:25):
the competitiveness of theauction dictates.
Basically, you know the floorprice of the noun, every single
dollar of your, of your winningbid.
When you win a noun goes into atreasury which then is
collectively governed by all thenouns.
Right, they have createdseveral different mechanics for
how to deploy their treasury anddeploy the capital within it,
(22:48):
and I won't really dig intothose as much.
I digged into those a littlebit yesterday during the
workshop.
But there's several ways to getfunding from the DAO, but the
most basic of which is if youown a noun one noun equals one
vote you're entitled to submitpropositions to the DAO.
Other nouns are able to vote onit and decide whether you get
(23:09):
funding ornot.
Okay, so that's nouns.
Now, why is this important todigital identity, slds and TLDs?
Well, if you're alreadyfamiliar with nouns, you know
where I'm going.
But if you're not familiar withnouns, first go to nouns either
nounswtf or yellowcollectivexyz.
(23:29):
The first thing that stood outto me was the option itself.
So, front and center, as soonas you hit their page, you'll
see the current option of theday.
You'll see the noun.
And then you'll start seeingeither addresses or you'll see
names, and in most cases now, atthis point in their ecosystem,
you're going to see a lot ofnames.
Not only will you see eth names, but you'll also see noggles,
(23:52):
and it's not noggles spelled out, it's their actual.
It's not an emoji per se, it'stheir actual.
It's not an emoji per se, it'sI don't even know what they're
called.
It looks like an emoji but it'sthe Nogles, which is the IP of
nouns.
Again, if you are familiar withnouns, you know exactly what
I'm talking about.
But in any event, it's anextremely unique identifier.
(24:12):
When you see it, you know it'snouns and they've actually built
their own name service.
So for I don't know if you knewthis, but nouns has their own
name service called NNS.
It's been out for a while.
The technology that they use tobuild it it resolves anywhere
an ENS name resolves, so itworks every single place one of
those resolves.
And, of course, it resolves andworks within the nouns and
(24:35):
verbs and all this framework anda lot of cases, most of the
time, when you see these bidsand these auctions, you'll see
you know their personalizednames and you'll see most people
opt to use the dot novels astheir identity, rather than a
dot ether or anything else.
And again, so, being exposed tothis, the first time I saw this
, it immediately clicked thatthis is probably one of the
(24:58):
perfect use cases for digitalidentity, and it came in handy.
So during those early days ofthe Yellow Collective, you know
the auctions would get prettyintense, and this was back when
DGEN first did their airdrop.
It's at all time high.
You have people that weregetting hundreds of thousands of
dollars of DGN, you know,airdropped to their wallet, and
(25:20):
so they were flush with cash andnot afraid to spend it.
And so our auctions would getpretty intense.
And there was a strategicadvantage in knowing who you
were bidding against.
It was fun to go on to, youknow, the Yellow Collective
website every other day, orNounsDAO website every other day
or every other hour actually,because I'd be on there every
day.
It was fun to go on there, seewho's bidding On here.
(25:43):
In particular, again, if theperson is known or has branded
themselves or you're familiarwith them, you're able to
instantly know or see who it isyou're bidding against.
And then even here, in thiscase, on both of those DAOs, the
identity was clicked through soyou could see their wallets
Right.
And again, you know, one of thebeauties of the blockchain is
transparency.
If I know I'm bidding againstsomebody who's got you know half
(26:05):
a million dollars of DJ intheir wallet, which in a few
cases, you know that didn't,that did happen.
I'm going to be a little morestrategic with my bids, like
there is.
Again, it was part of a wholestrategy.
I was really bullish and reallyengaged in participating in
Nounish auctions for months andinevitably I found my community
and ultimately, my value withVerbstau.
(26:25):
But my point being is that Iwas able to use these identities
as a tool to again strategize.
How I bid, know who I'm biddingagainst.
There are certain people.
How I bid, know who I'm biddingagainst.
There are certain people.
So, in particular, in Yellow,we have a private chat within
(26:46):
Warpcast and in that chat, youknow, it's like a family.
It's a really nice alpha chat,like most of the people who are
members of Yellow Collective arewhales in the space, again
founded by you know, nineoriginal Nounders.
We've got people like JessePolak in the group.
We've got, you know, dan Romeroin the group.
We've got all kinds ofworld-class NFT artists in there
.
And when you start to get toknow people, like, for instance,
we knew that one particularperson loved pirates and so when
(27:08):
we saw a pirate trade pop upand you see his bid, sometimes
out of respect, you justwouldn't bid against them Again.
Now, if you're digging deeperinto the nouns community and
digging deeper into the nounsecosystem, beyond just their
auction, their entire frameworkis based around digital identity
.
So, again, once you become amember of their DAO, you now
(27:30):
have membership and access tosubmit and participate in the
voting for funding that comesfrom their treasury, and all of
that is tied to your digitalidentity and all of that is
useful.
Again, like it's impossible andmaybe it's not impossible, but
it certainly isn't a great userexperience to be trying to
fumble through a bunch of walletaddresses when you're dealing
(27:52):
with you know, trying to managefunds, figuring out who's who,
trying to track things.
And again, the UI, ui UX ofNounStyle Yellow Collective and
most of the NounStyles that havefollowed, in the way they've
incorporated not only ENS inthis case, but also their own
digital identity and their ownnaming system, again is a
beautiful example of how it canadd value to one ecosystem, even
(28:16):
though the millions of otherpeople who have no alignment or
no association whatsoever tonouns probably see no value in
that TLD right.
So this workshop yesterday,again nouns provides a great
example for the opportunity thatnow exists for TLDs, if you
haven't already, you know, foundyour place and I'm going to
(28:39):
speak about that opportunity andthen I'm going to merge into
you know kind of how we foundour own opportunity within the
same ecosystem.
So, again, freename offers theability for you to basically
purchase a turnkey namespace.
It is open for all, so it'sbasically first come, first
serve.
They have protected, obviously,the brand names of any major
(29:02):
brand.
They protected ICANN TLDs, ensTLD, they've the unstoppable
TLDs.
But aside from that right, themarket for branding is open and
the same use or similar uses isexactly the opportunity, again
as I've explained, that existsfor TLDs being able to build a
community, create value withinthat community, give that
(29:27):
community an identity and thenshow them and actually let them
use that identity as a toolwithin that community Right.
And so, again, as I explainedwith with now you have a
collective and all the othernowish DAOs, including, you know
, purple Builder, all of thesethere's probably about 20 or 30
nows out there that have allforged from the original now and
(29:50):
they all use similar mechanicsbecause they all use a same
forking system.
So now it's actually createdits own fork.
We went through that yesterdayas well.
They sponsored or funded one ofthe DAOs to create the
technology to fork them easily.
That fork includes the auctionsystem.
That auction system includesresolution of Web3 identity
(30:12):
because, again, you know, themost important thing of
belonging to a club is knowingwho the other members are.
And so, with that being said,one of the opportunities amongst
the many that are going toderive and be created in the
space is building your ownon-chain clubs, using your
digital identity to define yourmembers within it and then
incorporating it Wherever youknow.
(30:34):
Someone needs to see a name.
In this case, it's good to seewho you're bidding against.
It's good to see who'ssubmitting a proposition.
It's good to see who's votingagainst your proposition.
It's good to see and know who'ssubmitting updates and who's
out there truly building.
And Digital ID does that Okay?
Well, that works fine for them.
(30:54):
They built their own namingsystem.
Is that possible to file with afree name, tld?
And the answer is absolutelyyes.
Again, there are thousands ofcommunities that exist out there
, from DAOs to NFT communities,to token communities, and even
though a lot of them arestarting to click, you know, to
building their own namespaces orstarting to make their
(31:15):
partnerships, it's still a wideopen field of a lot that don't
even know what this can do forthem or how this technology
again can improve the userexperience and maybe even the
longevity of people even wantingto be involved in their
ecosystem.
So in our case, because I amvery nowish, the opportunity
that I found with my own freename, tld, was with VerbsDAO.
(31:35):
So, as we mentioned at thebeginning, or as I mentioned at
the beginning of this space, I'ma member of VerbsDAO.
I, in connection with a friendof mine, jp, from OrionX1, we
both host the IRL meetup forVerbs, very ingrained in the
Verbs ecosystem.
Their resolver, because they'reannounced for it already does
(31:57):
resolve the Novels TLD as wellas ENS domains.
But this was a perfectopportunity, despite that, to
give them their own sense ofownership and start introducing
the concept of building andcreating their own ecosystem.
As I explained yesterday, youknow one of the unique things
about VIRBs, you know there'sagain lots of downish DAOs.
A lot of them are focused onreally different areas of where
(32:21):
they think they can add valueand be cool in their own way.
Some of them may not havereally that much of a purpose,
but a lot of them have kind ofcreated themselves as like
really an anchor to nouns, right.
So being aligned with nouns,flexing the noddles, you know,
all of that like really alignswith what they're trying to
(32:42):
accomplish.
Verbs, on the other hand, is,although we are a nounish Tao,
we actually weren't even formedbecause of nouns.
The verbs was actually formedby members of Utes.
There's a Utes trait that hasnovels, so there was a noun
trait for Utes and those Utesgot together and created what
(33:05):
they called the Ute nouns andthen that evolved into verbs,
which now, again, verbs is alittle different.
Verbs is special because ourdevelopers have actually built
technology outside of BuilderDAOor outside of the fork right.
So we've built technology.
Our art race is completelydifferent.
(33:26):
We use completely custom artevery single day, as long as it
has noggles on it.
We have animated art.
We have an actual art race,whereas a lot of, the most of
the VerbsDAO use one singularartist and recycle traits.
There's so many differences thatthere was a need, and sometimes
there's a desire, for us tohave kind of a different
(33:47):
identity, and so this is wherethe opportunity came in.
We've partnered with Freenameand we've created the VerbsTLD,
and so now any member ofVerbsDAO whether you're an
existing member or whetheryou're a new member coming in,
or even if you're an attendee ofone of the IRL meetups gets a
free Verbs TLD or free Verbs SLDon the Verbs TLD.
(34:08):
And we will be integrating thisin the ecosystem so that it
works exactly the same way asthe nob was works in both
nounswtf and as well as yellowcollective.
And again, I use the example asI used above, because it was an
example that we were able totake advantage of ourselves.
Again, perfect fit, perfect usecase for digital identity.
There are dozens, millions,hundreds, whatever different
(34:30):
examples or different communityways that this can be
implemented.
A point is is to go, look forexamples and find your tribe and
continue to build.
As long as you build something,people will come to it and
they'll find the value in whatyou offer them.
As I mentioned yesterday, it'sthis is going to be onboarding
(34:52):
into Web3, is going to be D appdriven.
You know, I don't think peopleare going to wake up one day
from seeing a tweet andimmediately go and spin up a
wallet, throw hundreds ofdollars into the space and
become experts in navigatingWeb3.
Most people are going to comein through a narrative and that
(35:12):
narrative is going to, you know,it's potentially going to be
attached to an application andthat's also where the
opportunity exists.
If you build an applicationthat's cool, you build something
that people can use, whetherit's a game, whether it's a DAO
that's just going out therefunding cool stuff, whether it's
a finance app or a DEX, whetherit's an AI app where you can
(35:34):
just change your face and putanimal ears on yourself on
Facebook, whatever it is, if youcreate something and you
integrate your TLD into that,that's what people are going to
be exposed to, and as long asyou make it clear and provide a
clear route for them to registerthat they won't be exposed to
anything else, people won't havea reason to expand outside of
(35:54):
your ecosystem unless they catchthe bug.
But you know you want them tocatch the bug, right.
So my point being is thatbecome the point of entry for
people.
Integrate your TLD at the pointof entry for people, and then
that will be what people youknow are able to find value in
and will ultimately, you know,grab and adopt.
So yeah, definitely a differenceof opportunity in SLTs and TLDs
(36:17):
.
Slds, the opportunity is inagain, truly building a personal
profile, building an identity,utilizing it as your Swiss Army
knife, and Web3.
A lot of opportunity inflipping them on a secondary
market, but completely differentthan the opportunity that
exists with TLDs, which, again,it's a different level up the
ladder.
It's going to take marketing,it's going to take community
(36:39):
building, it's going to takeskill For some people, it's
going to take developing the app, but the result at the end is
that now you have an engine thatcan be bigger than maybe you
even imagined, you havesomething that can create an
entire legacy of identity forpeople in the community and you
know you can use in multipleways to generate, you know,
(37:00):
passive revenue that could bevery substantial depending on
the size of your community.
So, yeah, definitely a bigfinancial opportunity and
difference in financialopportunity, and we encourage
your portfolio to have a mix ofboth.
If you're in this space early,which we all are, we are all in
this space well beyond thenormies.
There's probably still going tobe a long period of time before
(37:24):
the normies really click and itstarts to become a very
retail-friendly space.
But while you're here early andstill trying to figure out
where your direction is andwhich naming service to choose
and which is the best route togo, get a little mix of both so
that you're not left out on theopportunity when it becomes even
more apparent to you.
Right?
Because every single day we'rebuilding, we're finding more use
(37:46):
cases, we're unlocking more usecases, like even today.
I was on a space earlier wherethese guys are using a third
level domain.
This is genius as well.
They're using a third leveldomain on a dot soul.
They're building a tipping app,right, so you'll be able to, I
guess, tip people using thisname.
(38:06):
But if you buy a name right now, if you mint the name on this,
you're basically minting a thirdlevel domain.
It's a third.
That money is going to go intosetting up the liquidity pool
for a token and you qualify foran airdrop.
That's a third.
That money is going to go intosetting up the liquidity pool
for a token and you qualify foran airdrop that kind of stuff.
You see what I'm saying.
That's something that you coulddo with a TLD.
Again, there's all kinds of usecases for it and we have the
(38:27):
power to be creative and we havethe power to develop these use
cases because we are early.
So, yeah, hopefully thatinspired anyone who's listening
to this space for some ways thatyou can build out your TLD in
the community and start tomonetize your asset.
Again, do encourage you guys tolook to Now's DAOs and to the
NowNish DAOs.
(38:48):
They're the ones again thatmade it click again for me, for
really how these provide value,that is, you don't have to
explain to anyone and it makesthe user experience of
participating in the DAO so muchbetter.
And in the case of Downs, Imean they have so much brand
power that having the novels TLDand being able to have it
(39:11):
resolved somewhere is a signalthat you belong to the community
and you know actually can getyou some nods, kind of like that
Mason handshake.
You know having certain TLDscan actually you know they'll be
used like that.
It's the kind of if you know,you know.
So yeah, with that being said,I do thank you guys for tuning
in to this Tech Talk.
Again, of course, it's live hereon X.
Always appreciate everyone whoshows up here.
(39:32):
We do upload these to ourpodcast, which will be available
on Apple, spotify, pretty muchevery major podcast player in a
couple of days.
So if you are already tapped inor are already subscribed, you
can find those episodes attechtalkhost.
In about 50 minutes we aregoing to hop on to the Web3
Domains.
Well, talk with Freename.
(39:53):
So yeah, definitely alsoencourage you guys to join me
and Paige as we talk about thelatest development in Web3
Domains.
Well, talk with Freename.
So, yeah, definitely alsoencourage you guys to join me
and Paige as we talk about thelatest development in Web3
Domains.
And, yeah, thank you guys forattending.
Again, happy Friday, focus onyour mission, not your condition
, and keep building.
And again, follow my agents.
They're real people, kind of,but not really.
Yeah, enjoy you guys.
(40:13):
See you guys later.
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