Web3 Domain Workshop: How to Market and Promote Your Web3 TLDs for Success

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (01:55):
Thank you.
Thank you, Hello, helloeverybody.
I'm going to get started herein just a second, pinning a
couple things at the top of thespace.
Just a second pinning a couplethings at the top of the space.
Yeah, thankful, as always, Gladto be here on a Friday morning
and looking forward to gettinginto this tech talk.
So, yeah, as you're coming intothe space, if you could please
show a little bit of love likeretweet.

(02:17):
Obviously, if you'd like tocome up and add to the
conversation, you can feel freeto request a speaker role or you
can show in the comments,whatever you'd like to do.
But, yeah, again, glad to haveyou here and get started here in
just a second.
Literally will be just a second, All right.

(02:43):
All right, all right.
Well, yeah, let's go ahead andget into it.
We've got a pretty busy morningthis morning, as we do every
Friday.
As you know, right after this,we are going to have our
Web3Domingue well talk on theFreename channel, so I invite
you guys there as well.
But, yeah, without further ado,I'd like to welcome you guys to
our Tech Talk podcast.
Without further ado, I'd liketo welcome you guys to our Tech

(03:05):
Talk podcast.
This is a live discussion thatI record here weekly on X, where
I highlight news, innovation,education, alpha and business
development in the Web3,technology and digital identity
space.
For those who don't know who Iam, I am Marcus aka Win Airdrop,
founder of iHeart Domains, andI'm proud and we have been proud
to be your number one resourcefor unbiased web 3 and

(03:25):
blockchain domain educationalcontent, with over 100 of these
tech talk episodes and YouTubevideos produced of each of them
and archived over the past twoyears or so.
It's been a little minute.
If you're interested inlistening to any of our previous
episodes, you can do so prettyeasily just by going to my
website at iheartdomainscom.
On there, you will be able toactually listen to recordings

(03:47):
embedded right there on thewebsite, as well as read a blog
review of each episode.
Also, if you prefer to listenin podcast mode, if you've got a
favorite podcast player thatyou'd like to use, we are on
every major podcast player,including Apple, spotify,
iheartradio, all that good stuff.
And yeah, for an easilyreachable archive of all of

(04:10):
those episodes, you can go totechtalkhost or you can just
search for Tech Talk whileyou're in any of those apps.
And yeah, thank you for comingup on stage.
I see we've got Paige Howe uphere.
How are you doing this morning?
Glad to have you here, sir.

Speaker 3 (04:26):
I see we've got a page how up here how you doing
this morning.
Glad to have you here, sir.
Yeah, I've, I got a littlewindow here before my other
calls start and then we gotwhale talk today, but I love me
some how to grow and market yourweb 3 tld.
So hopefully this will be agood little kick in the pants to
have me work on my own TLDstoday.
Great to see everyone thismorning.

Speaker 2 (04:46):
Yes, sir, absolutely.
Like I said, always great tohave you on.
As has been the previous TechTalks, this one followed the Web
3.0 domain workshops that we doon Thursday for the VIP
community.
So we had the workshop for thisparticular topic yesterday and
it's actually a really solidworkshop pretty good attendance,
attendance and went throughquite a bit.

(05:07):
Actually used myself kind of asa case study and yeah, so very
happy to get into that today.
And, like I said, we do thesespaces kind of to mirror those
workshops, to provide value tothe space in general.
So hopefully everybody elsegets value from it as well,
because you can really applythese tactics to really anything
.
Right, we say it's for yourWeb3TLD, but if you've got some

(05:30):
other names out there, if you'renot marketing them already,
maybe this will inspire somepeople to do so.
As we do, or as I do before eachtech talk, I typically get into
what is the quote unquoteopening news, which is anything
of interest that's happened inthe past week since the last
tech talk.
So, with that being said, I'vegot a few things I'd like to

(05:53):
cover before we get into themain topic.
The first one is for those ofyou who aren't already aware,
and I think I've probablybrought it up like a million
times, in addition to iHeart Domdomains and some of the other
ventures that I have going on,um, I've joined the development
team and I've been utilizing,and, uh, this development team.
We've been partnering togetherto build out concepts, um, you

(06:14):
know, around, basically thenarrative that I've been
preaching, right, uh, how tointegrate, you know, blockchain
and digital identity and andother concepts right into to
real consumer goods and services, right?
So, with that being said, oneof my hand-registered domains,
aicarddealercom we beganbuilding upon for the Slana AI
Hackathon a couple months agoentered it there and now, yeah,

(06:35):
we're getting ready to launchour token.
So we've been in the planningand stages of that for quite a
bit.
For about a month or so.
I've actually locked in somepretty major KOLs and pre-sale
launch partners and, yeah, thedate is upon us.
So on the 3rd, which is Monday,we're going to be launching on
Pink Sale Pretty mucheverybody's familiar with that

(06:57):
platform.
It's going to be a publicpre-sale.
So, first come, first serve,until we hit either our soft cap
or hard cap, and then, yeah,this is going to be out there in
the wild.
So saying all that, let's sayit is you guys, are you're,
you're my community.
So I'm telling you first,really believe deeply in what we
built here is came from a realneed, that that exists in the

(07:21):
real world that I think caninterrupt a multi-billion dollar
industry.
It's at the crossroads ofeverything that's trending right
now with AI, with DeFi and allthose good things.
So you know, nfa, do research,all that good stuff, but hey,
I'm at least bullish on it,obviously.
So AI car presale that's goingto be the name of the token is

(07:51):
AI car, so pretty easy toremember or find.
It's going to be on Solana onthe 3rd of February.
We're doing the presale.
That's going to last from the3rd to the 8th, so it's one week
for the presale and then welaunch on the 10th.
So, yeah, super proud of whatwe've done being the team at
Orion X1.
And you'll see a lot moredevelopments from us as well.
Again, we're going to be doinga lot to incorporate and build
out, you know, using differentAPIs and things like that that
exist in the digital identityspace.
All right, and kind of movingalong.

(08:14):
One of the things that you'llsee pinned up at the top is one
of the graphics from one of thelatest spaces that we just had,
One of the latest spaces that wejust had.
Just want to remind everybodyand make everybody aware if you
haven't already been aware, ortapping in, we have new spaces
now with free name.

(08:35):
So we have a permanent weeklyspace that we'll be doing every
Tuesday in partnership withUnfungible.
The team at Unfungible isawesome.
You've got Leon ChinsanityBowser.
The team at Unfudgeable isawesome.
You've got Leon ChinsanityBowser.
There's a bunch of amazing,very, very well-seasoned Twitter
spaces hosts over there, but inpartnership with them, we have

(08:56):
our Tuesday Spaces, which willinclude different prominent
guests from the industry.
So, as you can see in thisparticular graphic, we had Quibi
, which is a pretty largerewards program that just
launched recently.
You've got Legacy Network.
I think we had Matrica on HayWallet.
There's been some pretty solidguests in these spaces In
addition to this new weeklyspace.
So, again, inviting you guys totap in every Tuesday, you'll see

(09:19):
information for that on theFree Name page, so please also
follow them.
But in addition to that, freename has also been invited to be
a subject matter expert inadditional spaces during the
week.
So in at least you know one totwo additional, you know days
per week.
We will also be guests on, youknow, another large or another

(09:43):
company spaces.
Like I said as a subject matterexpert on the topic of Web3,
digital identity, tlds, all thisgood stuff, so a lot of great
content that is gonna be outthere.
All the support that we can getfrom our community just helps
amplify the network effect,makes us all more successful.
So open invitation everybody tostay in tune with our calendar.

(10:03):
You'll see me retweeting itfrom here as well, but
definitely join and tap in withthe free name account to stay on
top of all of our spaces.
And then, last but not least,and in theme with what the topic
of this space is today, I'mgoing to remind everybody that a
registry is open for quite abit of our TLDs.
We own a lot but, as you'll see, it's one of the pieces of

(10:26):
advice that I'll give we focuson just a few.
But dgen is a TLD that we own,exchain .888888, which is five
eights it's always a tonguetwister defiwallet amongst many
more.
The registry is open for theseTLDs.
So for these in particular,yeah, again, I invite you guys
to explore them.
Very easy to find.

(10:47):
You can go to either the freename page to type these in or
all of these do have resellerpages that are easily able to
get to at iHeartDomainscom,which is kind of the nucleus of
everything.
But yeah, registry is open.
Also, have the coupons turnedon.
So if there are any active andlive free name coupons or
specials going on, you are able.
No-transcript, I'm going tobriefly explain kind of what

(11:30):
that is.
But yeah, this tech talk andthose in the near future are
part of what's going to be ourWeb3 Domain Workshop
series.
As I said earlier, thisparticular space follows the
workshop that we we hadyesterday, as every space
follows the workshop that wehave in our VIP community, in
the free name VIP community,every Thursday.

(11:51):
It is one of the utilities thatwe extend to the VIP community.
If you're interested in whatthe VIP community is or how to
qualify, again, feel free tojoin the free name community and
ask.
But basically, it's our whalecommunity, right?
So you become a free name whale.
You know, you got a little skinin the game.
You become a part of our VIPcommunity, which has a whole

(12:11):
other chat and which gives youaccess to me as your personal
liaison and also, you know, likeI said, as a utility for the
community.
We do this workshop.
So the way that the workshop isformatted on Thursdays in the
community is in a Google Meetformat, so it is live.
All of our VIP members are ableto show up, ask live questions.

(12:32):
We share the screen, go throughall that so try to provide
hands-on value, to deep diveinto each individual.
You know different utility, usecase anything to clear up how
these work, how to profit fromthese, how to build these all
that good stuff.
So again, for those of you thatare in the VIP community, if
you haven't been there to one ofthe workshops already, I

(12:53):
definitely invite you.
And for those that pulled up tothe one yesterday and some of
the diehards that have pulled upto all of them, definitely
salute to you.
But we do this spacesafterwards, on Friday, because,
as I've said in other spaces,you know this is for everyone
right.
Web3 domain education, learninghow to use these, learning the
different utilities that existout there.

(13:13):
It empowers us all.
There might be something thatyou hear from this space, even
though I may be talking about aspecific web free name utility,
that applies again to what youhave going on with your own
program with another namingservice, again, like this space,
is it's a general space, right,how to grow and market your
Web3 TOD, and it's somethingthat you can apply to baseball
cards or something like that.

(13:34):
So, no matter what namingservice you're bullish on, or a
maxia, we hope that these Web3domain workshops could provide
value to you, which is why, yeah, dedicated my next my tech
talks to them.
So, yeah, with that being said,as you can see in the subject
matter, again referencing itagain, how to grow and market
your Web3 TLD One of the thingsthat I do and, again, if you've

(13:57):
been to any of these workshopsor been in any of these spaces,
the beginning of this is goingto sound a little repetitive,
but you know, you kind of got toput this information out
there.
But, yeah, what is absolutelynecessary to do and what I
typically do before we get intothese tech talks is I like to
get us all on the same page,especially for those who might
be tapping in or learning aboutthis for the first time, by

(14:20):
defining the difference, thesimple difference, between a
Web2 and Web3 domain name.
Again, most people in the realworld, if you say the word
domain to them, they're going tothink of one thing and one
thing only their mind is goingto reflect, or it's going to
automatically resolve using thatword resolve to names that work
on the Internet, right?
Names that you can type intoyour browser and that take you

(14:40):
to a page that you can interactwith.
Those are Web2 domains andain't what we're talking about
here.
Take you to a page thatinteract with.
Those are Web2 domains andain't what we talking about
here.
But there are some similarities, which is why we use kind of
the sameterminology.
Just as Web2 domains resolve tocontent on the internet, that
content usually resides, or thetrue pointer, the true address
of that content is usually an IPaddress, which, again, is

(15:02):
impossible numbers to remember,right?
Unless you're just super genius.
Well, similar to that,blockchain addresses are what we
use to send and receive moneyand build digital identity on
the blockchain, also representedby this long blockchain address
that includes now characters aswell, which are also possible
to remember.
So, in the same way thatthere's human readable addresses

(15:23):
that take you to content on theinternet, these human readable
addresses take you to, you know,the blockchain address that's
associated with it and thecontent that content records
that are set on it, and that isa Web3 domain.
So just so you guys know thisain't that, that ain't
this.
But the worlds, do you know,share a lot of similarities and

(15:43):
there a lot of co-building andthat stuff as well, but again,
still not the same thing.
So, just again, gotta geteverybody on the same page.
That we always start off weirdyeah and uh.
With that being said, let's goahead and get started.
And before I get started, Iwanted to see if you want to
chime in or add anything pagewhile you're here.
I know I've kind of beenrambling.

Speaker 3 (16:03):
No, I think I can and you know I think we're all in
the game enough where we canhandle this.
You know, let's be real.
Rtlds are special.
They're different, but we canown them.
That's what we like about them.
I ownsummer, I ownv.
I didn't pay ICANN a milliondollars.

(16:25):
I don't have to pay $25,000 ayear to ICANN minimum to
maintain my TLD.
I don't have to have a businessdevelopment team to work with
250 registrars.
That's the regulated model.
And all those TLDs get something.
We don't have the resolutionwith most browsers, but I will

(16:46):
tell you that 90% of websitesthat are bought are not built.
They are not developed.
People are just buying them forthe pride of owning them, for
the hope that they may be worthsomething down the road
something down the road andbecause for that moment that
they spent the money, what theyspent their money on, the

(17:08):
benefits that they got were morethan the money they had to pay.
That's when you sell somethingand what I believe, since I got
started with the free namecommunity, is that one, since
most of these TLDs that are outthere now that do have the
benefit of universal resolutionaren't marketing themselves,

(17:30):
aren't doing anything.
They really don't offer muchmore than what we offer.
And if we provide energy andeffort and tell your community
that they're buying somethingwith some energy and effort, I
think that's a pathway forward.
And hit it right off the bat,say it's special, but I'll tell

(17:50):
you, this Netflix was thisNetflix?
You could not go to your TV andfind Netflix on your cable box.
It was above TV.
We are above the root.
And, lastly, if you don't wantto put in the time and effort to
build community, I totallyunderstand it.
You want to be more passive.

(18:12):
You're not sure, maybe you justwant to collect the money from
people buying domain names inyour TLD.
I think that's fine.
I think you can do thisanonymously.
You can have a good TLD, but Iwould say that you can boost it
and you can juice it.
You can go to free pressreleases Google free press
releasecom and put out a pressrelease.

(18:34):
You can go to medium and put anarticle what does it mean to be
in my dot summer community?
And you can always say you knowit's a web three TLD dot summer
community and you can alwayssay you know it's a Web3 TLD.
You can try and maybe do $10 aweek of paid advertising on X or
Facebook or Instagram and seeif it works.

(18:54):
We have the benefit of norenewals for our TLDs.
We can try almost anything andwhatever works, keep doing and
what doesn't work, stop stopdoing so.
I only got about five moreminutes, but I wanted to hit
everyone with that.
Today.
That's the world we're in.
We've been given a gift.
We get all the power of a tld,albeit a web 3.1, for our low

(19:20):
investment, with no renewals.
We can make unlimited incomeand we don't have to pay for any
inventory.
Every possible word and lettercombination that exists is
available to be purchased on ourTLDs.
Think of that.
We have over 20, 30 millionSKUs and that if someone can

(19:44):
dream up a word or letters ornumbers, they can buy it and we
don't pay to carry it, store it,ship it.
We're selling a digital assetwith no renewals, and we get 50%
of the revenue.
That's why I'm excited aboutFreeName.
Great to be here.

Speaker 2 (20:05):
Matt, thank you, as as always, for dropping some
jewels.
So all throughout, obviously,the domain workshop yesterday.
But quite often I alwaysreference to you and what you've
done, not only in the Web 2space, which you're obviously a
legend in that space, but alsowhat you've done in the Web3
space with the TLDs that youhave on Freename.

(20:26):
You're literally a great casestudy for how to market and make
your TLD successful.
So always glad to have you stopby and drop that alpha and,
again, very lucky to have reallyaccess to you.
So, yeah, thank you for beinghere and yeah, with that being
said, everything that you said.
It's always like a good sign ofapproval, right when when

(20:49):
everything you said is prettymuch the subject that exists in
front of us and then you know,like so that they go and search
out for different avenues toshare what they have with others

(21:10):
.
Like even you right now withthe free press release.
Like that, if you're not, ifyou weren't listening to that or
didn't write that down, likeyou're doing yourself a
disservice because there's amillion tools out there that are
free that you can use right nowto grow your audience.

Speaker 3 (21:25):
Yeah, and I'll give one more so I don't forget it.
The other thing we have is ourcommunity, the people here.
If I put out a tweet on summertoday, I know I can probably
come back to everybody nextFriday and hopefully get a
follow and a like and a retweet.
And hopefully get a follow anda like and a retweet.

(21:46):
And I know that the algorithmchanges and the hashtags don't
matter, but the tweets do andthe comments do.
We can give hints of natural,organic growth to each one of
our TLDs because we are acommunity, the TLD owners.
And if, instead of me, I meanI've seen people with 10,000

(22:07):
followers make a tweet and getno comments, even if I only have
500 followers for my dot summer, and I get six comments and
those comments have four replies, you know what I mean.
We can show the organicengagement with our specific TLD

(22:28):
accounts.
I recommend everyone get anadditional Twitter account for
your TLD and then we can giveeach other that little boost
that makes it look like there'sfollowers.
It doesn't cost us anything andwhen I follow yours, then
obviously you're set up tofollow mine.
You can click followers and say, oh wow, summer followed me.

(22:50):
I better follow them back.
You know what I mean.
Usa followed me.
I better follow them back.
So I think we can all help eachother in that way.

Speaker 2 (22:58):
Absolutely, and that's what I was talking about
earlier.
You know, creating that networkeffect, that's what I was
talking about earlier.
You know, creating that networkeffect it's not only, you know,
obviously it's a great strategyfor marketing your individual
TLD in this space, but us allcontinuing to do that will again
grow this space outside thisbubble, which then makes the
space bigger and creates abigger opportunity for everybody

(23:20):
.
And yeah, with that being said,and it kind of leads into the
subject matter today, is theopportunity that exists, right,
the opportunity that we'retalking about in the Web3 and
naming space.
You know, it's impossible toimagine, right, we're building a
technology that hasn't existedbefore, we're creating

(23:41):
narratives that have not existedbefore and it's impossible to
imagine or measure, but stillhas room for all of us Because
there is so much room in thisspace.
However, it is very easy tocapitalize on the different
things that are out there, butjust as easy to get lost and
become shelved or undiscoverablein the sea of everyone else

(24:02):
who's basically getting to theirback, or undiscoverable in the
sea of everyone else who'sbasically getting to their back.
So, today, what I wanted to doduring this space is I wanted to
talk about some ways to createa residual buzz around your Web3
TLDs to drive either passiveincome, if that's your goal, or
to drive a full-time bag, ifthat's your goal, using the
tools that are already in frontof you and using some other

(24:24):
tools that you may not have eventhought of, as, like I said,
paige was gracious enough totell us about one just right
here, just right now.
Also, while I'm going throughthe spaces, please remember
again we host these spaces and Ido intend for this space to
have value to again people fromevery naming system, whether in

(24:45):
the TLD space or the SLD space.
But the perspective I'm goingto come from is going to be
leaning more towards theopportunity that exists with
TLDs.
The value proposition andopportunity with TLD ownership
on free name, as opposed toflipping SLDs and other name
spaces, is completely differentand other namespaces is
completely different.
It's kind of like flippingJordans on eBay and on Facebook

(25:07):
Marketplace, which can beextremely profitable.
Of course, a lot of people maketheir back that way, but it's
like that as opposed to owning,you know, a Foot Locker
franchise or a shoe factory.
Right.
It is the same space and thesame product, but it is a
different level of opportunityin the quote-unquote naming
pyramid.
So with that comes differentlevels of responsibility,

(25:27):
expenses, business structure,everything like that Right
Owning a TLD as opposed to SLD,whether in Web 2 or Web 3.
And, just as Paige had just said, it's a real, legit business.
This is just something you'regoing to do because you found
the money and then, hey, showeverybody, I've got a Web2TLD.
It's a real business that comes, like I said, with real

(25:49):
responsibilities, real expenses,and should be treated that way.
So, with that being said, someof the things that I might be
recommending for marketing andpromoting might seem OD Like.
Even going through the workshopyesterday, again, I used myself
as a case study and goingthrough and showing all the
things that I used to market myTLD.
Yeah, sure, it could seem likeyou're being required to do a

(26:10):
lot, right.
But again, understand where yousit at, on the value tree or on
the opportunity tree, you havesomething that can continue to
produce.
You have a tree that producesfruit, rather than having to go
collect the fruit and try tosell it one apple at a time,
right?
Also, again, you know one ofthe things I'm going to

(26:31):
reference too, you know going tothat opportunity and, as you
know Paige referenced as well.
And again, big gem that we havewith Paige because he's
literally a bridge between thetwo worlds, right, he's
extremely active in the Web3domain space, owning both TLDs
and SLDs and multiple namespaces.
He's in the game.

(26:51):
But he is knee-deep in theICANN, you know, in the
traditional domain space and inthat game as well.
He knows how it works.
So, you know, some of us overhere are guessing how it works,
right, we don't know how itworks.
We think these are those andthose are them, right, we don't
understand how that space works,let alone this space.
So it's definitely a gem tohave him chime in and kind of

(27:12):
bridge the two worlds.
But, as he mentioned, there areover 1,500 ICANN TLDs out there
and most of them are stagnant.
As I mentioned yesterday, thereis a reference guide out there
where you can look up all theTLDs that are out there, but
most of them are stagnant andhave like low or no
registrations, like there'swords that you would think
aren't TLDs, that you mightthink like they are already

(27:35):
ICANN TLDs, just no oneregisters on them, right?
So, with that being said,betting on ICANN or betting on
your TLD to somehow, or even inthe namespace that you're in, if
you're buying SLDs, if that TLDbecomes an ICANN TLD, right,

(27:58):
betting on that ain't going tomake it fire by itself, just not
even go the right way.
The ICANN route, because atleast here you'll enjoy zero
renewal costs to you and yourcommunity just by building out
your Web3 TLD here.
So yeah, with all that beingsaid, let's dive into some ways
to plant the flag for your Web3TLDs.

(28:19):
Also, just kind of a word ofadvice for those of you with
larger portfolios that havealready been members of the
Freename know, obviously there'ssome with hundreds and even you
know a thousand plus TLDs.
It's like a lot.
It's always my standard advice,and so, again, when you're
listening to this kind of try toapply it to to the, I guess, to
the path I'm trying to tryingto paint for you, right?

(28:42):
So my standard advice isusually to focus on like one or
a couple TLDs you know a coupleif they work well together, if
they share the same narrative,as opposed to trying to flood
the timeline with like everysingle thing that you have.
I think you'll build a moreloyal and valuable community a
lot faster if you're able tonarrow in on just a single

(29:03):
concept a lot faster if you'reable to narrow in on just a
single concept.
Now, if you own, like, thousandsof TLDs and your business model
is to be a general registry,that also works but still
wouldn't just flood the timelinewith all the TLDs that you own,
I would focus on that as theconcept.
Build your brand behind youridentity as a registry.
Create a single website, drivea bunch of or other things that

(29:26):
I'm about to mention, drive allyour traffic to it and then
create a way for people to findall your TLDs in that one place
Again, rather than trying tocreate accounts and YouTubes and
making tweets about every TLDin your portfolio.
You got to keep it with folksright.
They already have to figure outwhat these things are and then

(29:48):
they have to pick you out of thesea of, you know, not knowing
what these things are, buthaving all these choices.
So, uh, kind of got to narrowthose choices for them.
But, yeah, with that being said, uh, the first one that I'm
going to start with as far asand I'm going to kind of go
through the same kind of outlineas I went through yesterday
again during the workshop, wasable to share the screen and go
through it that way.
Here we got our imagination.
But let's start with theeasiest thing, and this is the
one that we all already have.

(30:09):
Every single one of us that issitting here in the spaces right
now has a Twitter account orhas an X account.
As I mentioned yesterday,social media is and has been the
greatest tool of thisgeneration.
Right, it has made thestupidest people rich by them
being able to make content, andit has also completely changed

(30:32):
the way that people do andmarket their businesses.
Right, it almost to an extent,has made a Web2 website
irrelevant for some industriesbecause they can build their
brand completely within socialmedia.
I mean, we've had spaces onthat, right, but social media
right, If you have A TLD, themost free and available resource

(30:55):
to you to market and build abillboard for is here on social
media.
So, as Paige mentioned, one ofthe things that Twitter X allows
you to do is you can use thesame account to make multiple
accounts, Even though, again, Idon't recommend you go like spin
up 50 accounts for 50 of yourTLDs If you got two or three

(31:19):
TLDs, or again, if you've got anarrative or a registry or
something that you're trying topromote, you can easily spin up
another Twitter page and theninteract with the two right.
Use that page for business anduse your page as you do as
personal and you know, kind ofuse your content to to marry
each other, to help spread eachother.
But the very least that you cando if you've got TLDs and

(31:42):
you're wondering why you're notdiscoverable is tell people
about it.
And the easiest thing that youhave in front of you right now
is an X account.
And again, we all already haveit.
If you're here right now in thespaces, you have something that
literally X by itself.
If that's all you did wasfigure out how to master X, you
could drive registrations orenough registrations to your TLD

(32:03):
to value whatever you've got init Right.
Especially, again, there's norenewals or anything like that.
So you've got an asset thatdoesn't cost you anything.
It's just now your job to startdriving traffic to it so that
it can start generating a returnon profit right, or a return on
the investment.
So X, and there's differenttools within X as well.
So one of the things I reallyand this will tie in again you

(32:28):
can use X in lieu of what'sgoing to be my next suggestion
be my next suggestion.
But, um, if again you don'thave, like, the technical skill
and capability to build out yourown website, um, the no code
tools that you have within xthat you can use to not only
grow and build your communitybut drive sales to your tld is
what we're doing right now.
Right, spaces is is, is I meanspaces has completely changed

(32:52):
the way again businesses nowinteract with their consumers or
their community by creating alive way for people to come up,
interact.
Most cases with Spaces too, Imean most of the way business is
traditionally done.
Until these kind of outletsexisted, it was almost

(33:13):
impossible to get you knowpeople at the executive level or
at the C-suite to come up frontand basically do a press, you
know, a press release in frontof everybody, which is basically
what Spaces are.
And Spaces has made again, likebuilders, more accessible to
people.
It has made people that arehigher up.
It's made even Elon himselfaccessible to people by coming

(33:34):
on this live format, and it'sbecome extremely popular, so a
place that a lot of people go tolearn about things or to get
educated and to find newproducts and services is spaces.
So you'd be surprised that,simply and it's not for
everybody, right?
Not saying, if you're anintrovert and you've never run a
space before and you're shy andyou're in this space to just

(33:54):
passively grow, and I tell youto go learn how to be a
professional speaker tomorrowand start running spaces.
If it's not for you, it's notfor you, but that's the tool
that is here.
If you have, you know, if youhave the ability or are willing
to come up and say a few words,you don't even have to go and
host spaces all yourself either.
You can also join on otherspaces.
You can also join on otherspaces.

(34:16):
You can come up on spaces likethese as a guest and chime in,
and that kind of organicengagement makes people want to
follow you rather than feel likethey're being shilled to
because you're giving them somevalue.
Right?
The spaces that we're going todo with Free Name Again, we put
an open invitation for any ofour VIPs to hop on those spaces
and to share what they'rebuilding, because this is again

(34:38):
a way a lot of people come tolisten and hear and learn about
new things and they just mighthear something from you that
triggers them to go and startminting from your TLD.
So social media, specifically X,obviously Telegram is a great
place to be.
Oh, and in addition to spaceswithin Twitter, we also have
private groups.
You have communities.
There are a lot of differenttools that you can use to kind

(34:59):
of again, you know, if you'vegot a narrative, you've got an
audience, you can really createa bubble and experience for them
within Twitter, and in mostcases it's free.
Now, the sucky part is, if youuse the free version, you're not
going to get the checkmark andI don't know how fast you'll be
able to build that community orbecome discoverable.
But if you choose a non-freeversion, still 12 bucks a month

(35:22):
or 13 bucks a month or whateverit is.
To use X Again, this no codeadvertising platform that's
right here in front of you beatsa lot of the other ways that
are out there to market andpromote.
So definitely encourage peopleto look there first, right At
the very least, to marketanything that you have use here
right.
Or use your Telegram Again, andthat's what I was just about to

(35:45):
get into I have a communitygroup in Telegram that I funnel
news into.
That Telegram group used to bemy active group.
For the first year of iHeartDomain's existence.
My entire community existed inthat Telegram group.
We did daily airdrops, Iintroduced new TLDs.
My core community was builtreally on Telegram and it was a

(36:09):
very powerful tool before Ieventually moved it over here to
X.
Eventually, you know, moved itover here to X.
But, yeah, Telegram again.
You can join other communitiesand, of course, become a member
of those communities.
There are naming communities onTelegram, so join those
communities, share what you'reworking with, or you can create
your own community, like I said,as I did.
And then there's a lot of toolsthat are within Telegram that

(36:30):
allow you to reward yourcommunity.
Telegram is a blockchain app,right, so it allow you to reward
your community.
Telegram is a blockchain app,right, so it, it, it TUN is the
blockchain that powers Telegram.
On the backend, there's awallet built into Telegram so
you could set up like airdropprograms and things like that.
There are a lot of fun thingsyou can do on Telegram.
I don't think a lot of us justreally explore, even though we

(36:52):
participate in, but we're amember of someone else's group.
Again, if you've got a TLD thatyou spent $5,000, $10,000,
$20,000 on.
You've got to look at it like abusiness.
You've got to start looking atwhat gets you to participate and
engage with a platform and thenstart looking for the ways that
you can replicate.
Such.
Telegram is there for you,Obviously.

(37:15):
I've preached about Warpcastright and do it again.
Warpcast, even though it is aplatform, isn't really growing
that fast.
So I mean, you're not going tobecome famous on Warpcast right
by all means.
It's still another avenue thatexists out there that has
built-in tools, blockchain toolsas well and also kind of helps

(37:38):
solidify the narrative for Web3naming.
Warpcast is a great platformagain to use as another place to
spread your message.
It's super easy to justcopy-paste what you're posting
on X onto Warpcast.
But again, like following withthat narrative right, building
where people understand whereyou're building, you know if
you're you're you're trying toget people to register a domain

(38:02):
on the Web3 TLD.
One of the first hurdles wehave to get over is getting them
to understand what a Web3domain is to begin with.
Doing that in a space wheremost people already understand
that already again kind of getsyou over that hurdle.
Warpcast was kind of for us byus right Built by Web3 nerds.
Right, the social media app forWeb3 nerds.

(38:23):
Although they do not currentlynatively integrate Freename
which you know, if they knowit's good for them, they'll do
it at some point soon they donatively integrate eth and a lot
of people use that feature.
So, again, a lot of people thatuse Warpcast have already
connected the dots that Web3Identity has value and they use

(38:43):
it as their username within thatapp, and so it just makes sense
, If you're going to be pushinga message out there for people
to look at your Web3 Identity,push it somewhere where people
know where it is, so that itlooks more attractive and you
don't at least don't have tospend all day explaining to them
that, right um got plenty more,you've got plenty of other
things, you got other hurdles toget around, right um.
And then, lastly, just on this,while I'm on social media, just

(39:06):
kind of a strategy or tactic ifyou're looking for ways to grow
your account or you're lookingfor ways to get more engagement,
right, Like I know some of us,you know you might be sitting
here saying, well, I have aTwitter and I tweet, you know
nobody likes my post, or youknow you got to cast your net
further.
Right, and the easiest way tocast your net further and start

(39:30):
getting kind of instantengagement is to be a reply guy,
and there's a whole lot of waysthat you can learn how to be a
very successful reply guy.
There's little strategies outthere, but simply put is that,
in addition to just posting andputting stuff out there, look at
me, look at me, look at me onother people who do have a

(39:52):
following, who are tweetingregularly.
If you have something to add tothe conversation and you're
able to incorporate, you knowthe fact that you know whatever
you have, you know can eitherhelp fix or solve a problem or
is welcoming or whatever.
It is right.
Use your finesse game right.
Be a reply guy.
Get on bigger accounts peoplewho've got a large following,

(40:13):
people who are getting a ton ofengagement on their tweets and
start commenting there, Postyour content there and people
will see it right, and then itwill start building a following
on your page and then it kind ofcreates that effect.
So it's just a little trick forthose who may have a small
social following right now thatare trying to get more
engagement and want to spreadout a little bit faster.
Cool Moving on from socialmedia a little bit faster.

(40:37):
Cool, Moving on from socialmedia.
Again, social media is a greatno-code option that exists right
now for creating a public,basically, like I said, a public
piece of real estate that showswhat you do.
The next thing is taking us backto the traditional world, which
is, again, it's a no-brainer awebsite, a regular website, and
again, everyone's not going tohave the skill to do this.

(40:59):
Everyone.
You know what you're trying tobuild.
A traditional website can alsobe probably one of the biggest
tools that helps you be moresuccessful and taken more
seriously, Right?
So, as I explained earlier, youknow, with the advice that I
give, if you own a bunch of TLDs, it's good to kind of focus
everything on a narrative andthen build around that.

(41:19):
Well, a regular website allowsyou to do that, allows you to
create that experience that fitsthat narrative.
So, like in my case, right,iHeartDomains originally started
off, or the original purpose ofiHeartDomains was something
just to get people to registertheir names on my TLDs, and then
it evolved into the education,the creating content, the
marketing, and so, with thatbeing said, instead of creating

(41:42):
content, or instead of creatingposts or tweets or sending
people to a million differentplaces of all this real estate
that I own on the blockchainfrom every name service out
there.
I just compiled it all into onewebsite, formed it all and
organized it all to support thenarrative of the purpose of my
company.
And I can send everybody to thatone link, right?

(42:02):
So that's one of the beauty,that's the beauty of having one
website, right?
Is that you're able to createyour, your own environment where
you can navigate people to thevalue.
Well, yeah, you essentially canshow them the value of whatever
you're providing there in onecontrolled environment, even

(42:22):
going further than a website,though, so like a website is the
furthest that my technicalskill could take me to.
But one of the biggestpredictions is that apps are,
you know, in the future.
Of course, it's predicted thatapps like native apps, your iOS
apps, your whatever apps and I'meven saying that to include

(42:43):
websites, because web apps, allthat stuff, same thing but apps
are predicted to drive the mostusers in adoption in the future
for cryptocurrency.
In the future forcryptocurrency, as I said in
spaces before, I don't thinkthat the likely path to somebody
finding a Web3 domain name isjust hearing about this one day

(43:03):
on TV or on YouTube, showing uphere in the wild, wild west of
domain names Googling what's thebest Web3 domain name for me to
have, finding ENS, orUnstoppable or Freename, or the
needle in the haystack of TLDsdomain name for me to have,
finding ENS, or unstoppable, orfree name or you know, and the
needle or the hate the needle inthe haystack of TLDs finding
yours and then say that's theone and let me go get that right

(43:24):
.
I don't see that as the pathfor most people.
The path for most people isgoing to be like the same path
for AI right, the way mostpeople understood or got AI in
the beginning was through apps.
Right, you had an app that canmake your face not have wrinkles
.
You had an app that could turnyou into a unicorn.
Right, you had an app thatcould answer your stupid

(43:46):
question.
Right, and that's what taughtyou AI.
And then the people who wantedto build with it, wanted to
learn more, that wanted to dive,obviously could venture off
that path and go deep, divefurther, and I think then those
people will find you know theother naming services.
But, that being said, if youbuild it right, they will come
to that and they will be exposedto what you put there.

(44:08):
And so, with apps beingpredicted to drive the majority
of users adoption tocryptocurrency, I think the
namespaces that everyone isgoing to be cryptocurrency, I
think the namespaces thateveryone is going to be exposed
to, are the namespaces thatthese apps put in front of them.
So, again, if most people arecoming in through cryptocom, if
cryptocom has a namespace, mostpeople are probably going to end
up with a cryptocom name.

(44:28):
Right, it just makes sense.
And the same thing if you'retrying to market or build your
tLD create an app that peoplewant to use, create some value
behind it, right.
Build something that the masses, that regular people, could use
.
That ain't got nothing to dowith crypto, or maybe it does,
right, but you made it easy forthem to understand and then
incorporate your TLDs in that,so that when people get there,

(44:51):
they then need or want yourdomain and they're not going to
go and say, oh, instead of yourdomain that works in this app
that you told me about, I'mgoing to go buy a ease.
That's not.
Most people are probably justgoing to buy the domain that's
there and, again, the ones whoyou know then venture off that
path and start to really learnthe space will find the ease
second.
And so, with that being said,if you own a TLD and you build

(45:14):
something, stop seeing yourselfa second place to somebody else
who's got real estate out there.
Just build your real estate andget people in it, right, if all
they see is you, then all thatthey'll buy is you.
Okay, there you go.
All right, now, moving on fromthe traditional websites and web
apps and all that good stuff.
And again, this goes withoutbeing said, but I mean it.

(45:36):
Probably.
I guess it should be saidbecause, again, some of us have
hundreds of thousands of TLDsand you obviously can't relate
to each of them, which againtakes me back to the advice
focus on a few, focus on somethat you can really put yourself
into right, because those aregoing to be the easiest ones for
you to be creative with and togo outside of the box and be
cool with and really innovate inthe space with.

(45:58):
Right, if you've never been adentist, if you've never been a
mechanic, owning those TLDs,it's cool to have them, they're
great keywords, but you're nevergoing to have a connection with
your end audience, right, asopposed to.
You know, if you're an artistand you have dot artists, well,
hey, there you go, knock out thepark.
You know, if you're an artistand you have dot artists, well,
hey, there you go, knock out thepark.
And that leads to this nextthing right?
The next suggestion or easything that's out here is if you

(46:20):
love something, if it'ssomething that you're able to
build with, if you understandsomething you connect with,
something should be pretty easyfor you to create content around
it, and content creation isprobably one of the most
effective ways on earth forgetting your name out there and
getting awareness.
Things like this spaces againusing social media and the tools

(46:41):
within social media tobroadcast what you have out
there Podcasting, live streaming, creating educational videos,
guest featuring on other things.
If you're an expert and youknow everything about the
narrative of your TLD from frontand back, you can go out and
talk about it and create stuffaround it and people will
actually want to listen to itand engage with it.

(47:02):
Because you're genuine, right,and because you're adding value,
especially if it's educational.
Right.
If you're able to help guidepeople into a space or guide
people into an opportunity thatthey didn't before understand
with your TLD like going back tothe dot artist right.
If you've created a tool orsomething like that that people
can use that gives value to them, such as uploading content onto

(47:24):
the blockchain so that it'spermanently stored there and
maybe you know, has copyrightprotection or whatever.
Right If you're educatingpeople that way and able to
create content around it, andthen creating a community that
people now need your TLD tobelong to.
Well, there you go, all right.
So content creation is a verypowerful way, again, of
marketing and getting yourmessage out there.

(47:45):
Most ways of content creationare actually kind of free as
well, so, again, there's reallyno limitations, right?
Some things you're going tohave to pay to play, obviously,
things that probably are goingto get you rock star results.
But, just like Paige said,those three or four likes, that
adds up and it starts to createan organic following that then

(48:09):
again it provides value.
Two or three likes, four likes,five likes, 10 likes, one
registration, 10 mints, 1,000mints it's all the same, it's
all better than zero, right?
So, doing these things andcreate, again, you're building
that real estate, you're puttingyourself out there as an expert
, you're connecting with thecommunity that ultimately, you

(48:30):
bought your TLD to connect with,your TLD to connect with.
If people trust you, they likeyou and you're creating value
and you know they're going to gowhere you direct them, right,
and then, with that being said,going back to where to direct
them to social media.
Again, it's a great place todirect people to.
It's a great place to attractpeople to direct to somewhere

(48:51):
else.
The traditional website, as wejust talked about, is also a
great place to direct people to.
But ultimately, you want peopleto purchase the names off of
your TLDs, and this is againgoing back to something that
we've had spaces about andsomething that highlights again
the value proposition.
The opportunity that exclusivelyexists at Freename is if you

(49:15):
are promoting a TLD specifically, we have reseller pages that
you're able to also create withno code.
Whether you have a traditionalwebsite, even if you're not
creating content, if you'redoing nothing else, at the very
least create a reseller page.
As soon as you mint your TLD,you're able to go one button
click and mint the reseller page, and that at least puts some

(49:39):
real estate out there and givesyou a link that you can share.
It takes people directly towhere they ultimately can do
what you're directing them to do, which is purchase a name on
your TLD.
And the reseller pages aren'tperfect.
I think they're using AI in theback end.
They're great Again, an amazingtool that exists exclusively
right now in the back end.
They're great Again, an amazingtool that exists exclusively
right now in the Freenameecosystem, but it's using AI to

(50:00):
do a lot of the descriptions andstuff like that, but it's still
again putting more real estateout there for people to
understand what you have goingon.
Before I kind of go to the nextone, got another guest up on
stage.
Definitely wanna welcome you up.
I've seen your name around abunch.

Speaker 4 (50:15):
I believe you're from I'm just from the community,
like you go ha, I'm fromeverywhere.

Speaker 2 (50:24):
I love it.
I'm good how you guys doingvery good morning yes, sir, very
good morning indeed yeah, I'mjust chiming in listening.

Speaker 4 (50:31):
What are you guys talking about?
The domain thing name you like?
This talk involves name.
I forgot the name.
Excuse me for that.
Like they're unstable, there'sone more name.
We're talking about those,those ecosystem right.

Speaker 2 (50:51):
Yes, sir so except handshake not except handshake.

Speaker 4 (50:57):
Handshake actually plays a very important part of
my roots Right and I'm stilllike I know it's your, but like,
if you see the whole domainthingy, I tend to disagree.
Like I see two things black andwhite there's handshake and
others like there's bitcoin andothers.
Please like, disagree, you know, but that's how I see.

(51:19):
That's why I say likeeverything but handshake, cuz,
yeah, so it's a name, name, areyou free name?
Are you sorry?
Yeah, I got the name.
So we talking about thosecompanies, right, those two of
these, yeah, yeah.
So how far like, how far youguys like what are you guys
seeing?
Like I did not.
I stopped him.

(51:39):
Like, following what'shappening with those TLDs?
I heard Unstoppable launched acouple has staff.
Follow free name.
What's happening?
How is this ecosystem growing?
What are you guys seeingdeveloping sprawling in the
ecosystem?
I was just curious.

Speaker 2 (51:58):
Yeah, absolutely.
That was actually kind of likewhat we covered during the last
Web3Divane workshop last week.
Subject there was which dot onchain was real, because it was
following the conversation orfollowing up on the conversation
following Unstoppable's releaseof dot on chain, which already
exists in, I think, every otherTLD naming ecosystem than I

(52:18):
think every other TLD namingecosystem right.

Speaker 4 (52:22):
Yeah, it's their ecosystem.
They can do anything in theirecosystem.
It's their house.
They can do whatever in theirhouse.
You know it's their real estate.
They can do whatever in theirreal estate.
That's how it is.
You know, Unstoppable canlaunch on on-chain one, on-chain
two, on-chain three, FreeNamecan do so it's like they have

(52:45):
their different houses, right?

Speaker 2 (52:45):
Yeah, you're absolutely correct, and one of
the things to understand is that, although it might be in like I
mean, in some cases bad tastefor people to do so, especially
if you're preaching that youwant to build a collaborative
space and all for one, one forall Technically it really

(53:06):
doesn't make an impact, and thatwas something that we went
through during that last.
Space is from a technical level.
Every naming space exists on adifferent tech stack.
They don't have the sameintegrations.
They're all completelydifferent blockchains.
Some of the partnerships thatare being used to basically
stamp real estate arepartnerships with entities that

(53:26):
have no one in them, so, I mean,they're not going to be
respected by any legitimateauthority in their own community
, with them to exist together,right, I mean, I know it's not
what everyone likes to hear.
You know, we either wanteveryone to work together and

(53:48):
respect each other or everyoneto go away and there just be one
, but we're likely going to endup with a big, hot, jumbled mess
.
But still don't get discouragedby the mess, because, I mean,
none of us have conflicted witheach other yet.

Speaker 4 (54:00):
None of us are using anything for anything.
You know, that's the thing.
The day we started using thisthing for, like real commerce,
the best thing will win.

Speaker 2 (54:11):
I don't know which will win, you know well, yeah,
we, we definitely trying to getthere and the exciting thing is
is that we're trying to getthere not only from our I.
I know like sometimes when wehave this conversation within
our bubble, you know we justreflect on, like, the journey
that we're going through, tryingto onboard people, how
difficult that is.
But there are people from allkinds of different corners of

(54:34):
the space that are building allkinds of different tools that
will be valuable to all kinds ofdifferent kinds of people that
are trying to accomplish thesame thing at the same time.
So one of us will get there.

Speaker 4 (54:45):
Yeah, yeah, yeah, it's like everybody do your
thing.
The best thing will win.
It's the people who decide, notyou building the product you
decide the guy who is building.
He can just build.
You cannot dictate us to useyour product.
You know, it's up to us Right,absolutely yeah, it's up to us

(55:09):
right, absolutely right.
Yeah, the web3 if email werenot like useful, we would not
have used it.
Who cares, right, it becameuseful and whatnot.
You got, everybody made it, sowe started using it.
It's like part of our life.
So, yeah, that's how I see.
Like, like I'm seeing like lotsof other namespaces popping up
too, some creative ones.
So I'm just my eyes are open.
I'm seeing like who's doingwhat I want to see like real

(55:32):
money, cash flow.
You know, like saying is onething Vitalik still says we do
this thing, we do this thing,make Burj Khalifa an ocean, but
he's still not complete.
So I'm still like it's been awhile right, like two, three,
four years.
I'm still not seeing a realcommercial website or anything.
Product developer, like peopleare spending money.

(55:53):
There's cash flow, there's nocash flow, but it's just like
speculative trading.
You know, don't take me wrong,that's what I'm there seeing
like and I'm like that makes mehopeless.
Like it's been like four, fiveyears.
We're still fighting.
We have not developed aplatform where, like, people can
come and plug and play.
We're still like, yeah, they'relike regulate, regulatory

(56:16):
clarity's, like in clarity's,whatnot, but still we don't have
a platform.
Like I have tlds and whatnot.
Like I have only handshake tldsfor the record.
I don't buy anything else, likesome, but yeah, but I still
cannot use it.
So what's the point of havingany asset when you cannot use,
just watch it?
Like it serves no purpose.

(56:38):
So, yeah, like, have you talkedto name free name guys what
these guys doing for like tomake those assets usable other
than just keeping them in walletand flipping them to other
wallet for money?

Speaker 2 (56:53):
Yeah, that literally segues.
I mean, that's like the perfectintroduction to the next
suggestion that I was going togive, which is to be a pioneer,
right?
So, and this is going toaddress like a couple things,
right, there are again goingback to the personal
responsibility thing, then thebusiness responsibility thing,

(57:16):
because we're at a differentlevel of opportunity.
It's just things that you kindof got to take into the equation
, right.
There are some things that wekind of got to take into the
equation, right, um, there aresome things that we should.
So most of us are coming in andwe're adopting a technology
right, we're, we're, we're,we're joining um, a technology
or a namespace that exists, weinvest in it, and and then now

(57:39):
we're trying to get value fromthe asset again, whether it's
from selling it to other peopleor building a business on it.
And with that comes like abunch of expectation from the
platform that you bought thatasset from, right, and there's
there's a degree of expectationthat you should have, you know,
from from whichever tech stackyou're buying this from, and but

(58:00):
that expectation should bereasonable, right, that
expectation should align withwhat they're telling you
straight up, but it should alsoalign with reality, right?
The thing is that if it's notmoving fast enough, right, and
this is what happens.
This is a conversation thathappens a lot in our space,
especially in the TLD.
We probably have thisconversation more often than not
in the TLD side of things thanpeople do on the SL side of

(58:21):
things, because you know, we'rerelying on that tech stack to
get value to our asset.
But in the event that thingsaren't moving fast enough in the
direction that you think havevalue or will attract people to
the space, well then now youjust be a pioneer, and what that
means is by trying anything andeverything cool out there that

(58:41):
you think will attract peopleand make this make sense,
including introducing andbuilding these new concepts,
right, if we can imagine it.
So most of us.
The beauty that we have is thatwe understand why we came in
this space, even though thepeople outside of this space may
not understand it.

(59:02):
The beauty that we have is thatwe at least understand it and
that we had an understanding ofhow we thought our TLD could
work if everyone else likebought one, right, and so, again
, still being realistic as faras what's technically possible,
but if there are things orconcepts that are possible that
you know, think, add value tothe space.

(59:24):
It's a cool time to run with it.
I'll give you some examples.
Right, like Web3 domaintokenization.
Two years ago we were nothaving a conversation about it.
Even a year ago we were juststarting the conversation about
tokenizing Web2 domains intoWeb3.
Well, now people have createdwhole businesses doing that and

(59:44):
again.
So it's a way to evolve, it's away to introduce a new concept
to the space, figure out a valueand then build it.
Another thing, like again.
Like, if you've got aspecifically niche TLD, well,
and not to kind of like not topoint out flaws in other
namespaces, but and again, westill have this conversation,

(01:00:05):
even within the free name space,even though free name provides,
like, a bunch of turnkey tools.
But free name provides, again,a bunch of solid turnkey tools
that give you value without youhaving to build anything else.
Right, you have the ability totransact with it.
They have their extension, theyhave the DNS, we've got the
integrations with mail, chainain, et cetera.
You've got Huddle, you've gotWebHash, we've got and more

(01:00:28):
right that are being built.
But if that's not enough for you, being a pioneer sometimes
means building out that conceptbehind your TLD yourself instead
of relying on that platform todo it for you.
So, again, if you've got artistor something like that and I'm
just using that, I don't even Ithink I do know who owns artist,
so I'm definitely not using youspecifically as an example.
This is an easy TLD toreference because it's really an

(01:00:50):
easy one to build out.
But if you've got artist,rather than waiting on again the
space to catch up and get itand build it for you, if you're
an artist, you probably alreadyhave in your mind the best way
to introduce this in a supercool way and so trying new
things, being a pioneer, puttingnew stuff out there.
We partnered with GBM Auctions,which is one of the companies

(01:01:13):
that does tokenization, to doWeb3 domain auctions right, to
put auctions on the blockchain.
Is everyone super excited aboutthat and running to use that
every day?
Nope, but it's there, it'sbeing a pioneer and eventually
it might catch up.
Maybe it never does, but it'sstill real estate that's out

(01:01:34):
there.
And something that we tried, youknow, even with my partnership
with Freename earlier last year.
Right, we're in 2025 now.
We did a whole celebritymarketing campaign at the
Grammys.
Again, you know, getting thisin front of an audience that no
one else has tried to get thisinto and it was effective, it
worked, had a great time.
What results will come fromthat we will never know, right,
but will results come from that?

(01:01:55):
Likely because you putsomething in someone's ear that
they wouldn't have heard anyotherwise?
Right, by being a pioneer doingIRL meetups.
I know Handshake right.
One of the things I loved aboutHandshake, especially being
here in Texas and San Antonio,is my guy, noel, out there, used
to do these IRL meetups.
We did them every month.
I love going to those meetups,right, even if to do nothing but

(01:02:17):
be around another human beingthat understood the space that I
was trying to learn.
These type of meetups bringingnew people into the space, going
somewhere to get the you knowwhat I mean.
Like all of these things, beinga pioneer all help to spread
this space, maybe faster thanthe technology.
Will you get what I'm saying?

Speaker 4 (01:02:34):
Not to cut you off.
Where do you live in Texas, ifyou don't mind telling me?

Speaker 2 (01:02:38):
From San Antonio, San Antonio.

Speaker 4 (01:02:40):
San Antonio.
We will meet sometime, bro.
We town san antonio, sanantonio we will meet.

Speaker 1 (01:02:46):
Sometime, bro, we will meet sometime I was about
to there.

Speaker 2 (01:02:48):
Yes, sir, yes, sir, yeah and I take every
opportunity I can if there's acool event up there.
There's a lot of events inaustin, right, but like austin I
think we've had thisconversation before too but I
think it's like a crypto hub ofthe us, but certainly as a
crypto hub of texas.
There's a lot of great meetingsup there.
A lot of great meetups.

Speaker 4 (01:03:05):
Texas is the like.
What do you say?
The pinnacle of freedom in theUSA and blockchain is freedom,
you know.
So it both goes together.
It cannot be separated.
I see you know what I mean.
I see freedom as soul of Texas.

Speaker 2 (01:03:25):
Yeah, absolutely.
We definitely embody the spiritof freedom and all that good
stuff here.
Our motto is come and take it.
And with that being said, andthat's again the only way, and
sometimes it's also hard todistinguish the value between
Web2 domains and Web3 domainsAgain, hey, there again.

Speaker 4 (01:03:45):
Hey, hold up, hold up , bro, let's talk about this
thing.
We talk a lot.
I'm going to take you on atangent.
Tell me, like I'm a 5.
What is Web 3.0 and Web 5.0?
Like one line A difference.
How about it?
Would you be interested intalking this thing?

Speaker 2 (01:04:05):
line a difference?
How about it?
Would you be interested intalking this thing?
Um, I've, so, to be honest withyou, I've I've used the term
web3 because it's probably beenprogrammed into my mind that
I've associated it with the wordblockchain, but I don't use it
kind of in reference to any liketheories or levels of internet.
So, that being said, I don'tthink I've ever allowed my mind
to to talk about or think aboutlike a web4 web.
I mean, I've heard it, but I'venever like been like I don't

(01:04:28):
know, I've never thought aboutthe concept to really dive into
it at all.
Oh, yeah.

Speaker 4 (01:04:32):
So there's this concept if you think about, like
, I'm not saying I'm right, justbear with me if I'm wrong, just
point out, because I would liketo be right too.
So web 3 was like okay, I'mpublishing, you can read.
Okay, you cannot do anything,right, hello, yeah, I'm here,

(01:04:54):
yeah, so, yeah.
So web 2 was like okay, I canpublish, but you can write too,
right.
And web 3 was like I canpublish, you can publish, and we
both can verify, we can have,both can have custody.
You know web 3 we did not havecustody.
All our information, we don'thave it, but the other person

(01:05:17):
has all the information andwhatnot, right.
So web3, just shift.
It's like we also have custody,we also have ownership.
It's not like just a flimsyownership which for just for the
sake of no, but we own it, wecan like, we literally own that
thing.
Like all assets are likedivided.

(01:05:37):
You also have the asset, I alsohave the asset, I can read, I
can write.
So that's what I see.
Web 3 is web 3, just not likeslap blockchain on everybody's
face and every cat is a dog.
You know, it's not.
That's what I think.
I could be wrong.
Yeah, that's what do you think?

Speaker 2 (01:05:57):
no, absolutely so.
Yeah, in as far as like thetechnical hierarchy of how we
progress from the originalInternet to well.
There's a misconception, though.
There's a slight misconceptionthere right, by talking about
Web 3 as an evolution of Web 2,we kind of give the

(01:06:18):
misconception that Web 3 willreplace Web 2.

Speaker 3 (01:06:23):
Obviously no, no, no, no no, no, no, no, no.

Speaker 4 (01:06:25):
Obviously, web 2.0 has replaced Web 1.0.
That's why it's called Web 2.0.
Obviously.
But yeah, with that being said,there's no going back.
We are not there yet, butthere's no going back, right,
we're not going back to sendletters, not emails.
Yeah, if you want to send eletters, you can most welcome,

(01:06:51):
but if you said no, email should, could not be there.
No, no, no.
Email is the way, and there we.
It's going to get better andbetter and better every day.
So web 3, no, web 3 means web 2will die as we know it.
Because let me tell you,brother, so when you log into
your IP laptop, you know freename base, whatever you're
calling these Web2 companies,they know your IP.

Speaker 2 (01:07:12):
Don't they?
Yeah, no, it's automaticallyrecorded.
Well, same with blockchain aswell.

Speaker 4 (01:07:18):
Yeah, if you log in with your wallet, nobody knows
your IP, do they?

Speaker 2 (01:07:24):
I'm sure, well sure.
No, they don't, it's stillthere, but now they know your
wallet address which isbasically your IP.

Speaker 4 (01:07:31):
Yeah, only if you like and there could be like you
can run like a full node on anIP and then you can run like a
light node and you can add thatnode IP who you trust, so that
you know that.
You know that I'm onlyconnected to my full node and
your IP is not.
Nobody knows.
You know, today your IP is bydefault known to somebody.

(01:07:56):
Somebody knows how this IP ishere here, here, blah, blah,
blah.
So web to your identity isalways.
You know, you're naked.
You think you're not naked,you're naked, okay.
So I see, in web 3, publiccryptography, everybody talks
about blockchain, blah, blah,blah, blah, blah, blah blah.
But as I think we are talkingsome serious thing and web 3,

(01:08:20):
there's like public, public keycryptography.
You don't need your email id,your personal thing, you know.
You just need the private keyand the public key to log in.
Think about it.
You have the private key andpublic key.
You don't need to.
You don't.
You don't forget your passwordever.
You know you don't declare yourmom's name, your pet's name,
whatever you.

(01:08:40):
Your identity is known to youonly and you can prove it.
That's your anonymity, you knowso now your ip is not not
leaked.
Now you're secure.
Now you're.
Everything your identity cancan be secured in web 2.
Your identity is not secured in.
It cannot be even if you usevpn.
You know right.
So that's where I see that hegoes going forward because of

(01:09:04):
the blockchain.
Blockchain is like blockchainhas public key, private key,
cryptography.
I'm not like expert in thatthing, but now I know this is so
.
This gives us a tool to fightagainst this thing like to keep
our privacy.
That's what that three is yeah,absolutely.

Speaker 2 (01:09:21):
You've made a lot of great points there, ed.
Again, going back to what I wassaying, web3 is definitely a
great technology that's beingadded, like I said, rather than
being a progression or areplacement of Web2.

Speaker 4 (01:09:35):
Yeah, it's called Web3 for a reason.

Speaker 2 (01:09:37):
It adds to technology again that will work in
conjunction with Web2 to againgive us ownership now over, you
know, content, assets and moresecurity over our identity.
And yeah, again, the easiestway to communicate that to
people in a lot of cases, ratherthan waiting for the space to

(01:09:57):
get it itself, is to be apioneer and kind of create your
own concepts that may be easierfor people to understand, even
educational courses, et cetera.
So, again, going back to one ofthe ways that it's definitely
effective in marketing whateverit is that you have, is to be a
pioneer in that space.
And yeah, not to cut you off,but in about 20 minutes our Web3

(01:10:23):
Domain Well, talk, with FreeName is going to begin.
So again, as I did at thebeginning of the space, I
welcome everyone that's in thisspace to go into that space
where we'll get to hear fromPaisley.

Speaker 4 (01:10:34):
I'll go for it.
Sorry, man, I got you.
I lost my thought.
I had a thought, I forgot.
No, no, you're good, you know,sometimes you get a thought and
you just lose it.
It happens a lot with me.
I forgot what I was about totell you, man, yeah, yeah, yeah,
you said about the PioneerBuild things.
Yeah, there will always beservice and goods.

(01:10:55):
You know, if you provide likeservices, you will make money,
you know.
So there will definitely be.
I see there will definitely begiant.
See, there will definitely begiant service providers who will
grab all the shares, likeamazon, you know, and godaddy.
Something will come up, I don'tknow, but something will come
up because I see a need andutility and everything is placed

(01:11:20):
, but not that just go and useit.
So, yeah, I tried.
I'm not a developer.
I failed, I wasted money andwhatnot.
But yeah, you're right, ifsomebody can like build
something which sees, that willbe awesome.

Speaker 2 (01:11:40):
Yes, sir, absolutely.
Building is the future ofadoption, and even for people
who can't build, there's a lotof no-code stuff out there.
Ai is making things that work.
Man.

Speaker 4 (01:11:51):
AI makes it though.

Speaker 2 (01:11:52):
Yes, sir.
So we definitely have a lot oftools out there.
Hopefully, this space pointedpeople kind of in the right
direction, hopefully, but in adirection to figure out what
tools make work best for you.
But at the end of the day again, the main point of this space
is to illustrate that if you donot market, if you're not

(01:12:14):
promoting, if you're notplanning your flag, if you're
not building your billboard, ifyou're not doing any of these
things, the likelihood of peoplebeing able to find your TOLD,
to find the value and makeregistrations on it and
ultimately be profitable is nilright.

Speaker 4 (01:12:30):
Somebody else is building you know, Exactly, it's
the fight.

Speaker 2 (01:12:35):
Yeah, so definitely want to encourage you guys to
try some of the methods, if youhaven't already, that I've
mentioned here, or be a pioneerand go create your your own.
But yeah, with that being said,I'm going to wrap up this space
.
I really appreciate having youon.
I invite you to any of ourother future Tech Talks.
We do this every single week.
Most of these are going to beagain workshop style.

(01:12:57):
So around a particular utilityor subject that we'll be diving
into, definitely welcome you onin next spaces.
Utility or subject that we'llbe diving into.
Definitely welcome you on toNext Spaces.
For those of you who have stuckaround, yes, sir, I will try.
All right, awesome.
For those of you who have stuckaround the whole time, I
definitely salute to you.
Thank you guys for being here,for supporting.
Hope you've enjoyed the techtalk.

(01:13:18):
If you're not already followingus, please follow us here.
Again, the spaces will beavailable in very short, short
fashion on not only our websitebut on every major podcast
player so you can listen backthere.
And, yeah, as always, focus onyour mission, not your condition
.
Happy, demanding.
See you guys.
A little bit on three nameswith three domain.
Well, talk, you guys enjoy.

(01:13:39):
Thank you for attending ourtech talk.
You guys enjoy.
Thank you for attending ourTech Talk.

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