Retail media is without question one of the biggest trends in sales and marketing right now, but for tech teams, the conversations get a little fuzzy when it comes to measuring success and the expectations a brand should have. In this episode of Tech Transformation, we’re talking with Claire Wyatt, VP, business strategy and marketing science at Albertsons Media Collective, about some of the challenges brands are facing, what they should consider when they’re building partnerships, and some of the common misconceptions.
Listen to learn: •A lightning-round explanation of retail media •How far along the maturity curve most consumer goods companies find themselves at this point •How much cross-integration with legacy platforms is impeding progress •The role and value of data clean rooms •What a strong RMN partnership looks like — and what doesn’t •The role of AI and the future potential of generative AI within retail media
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