Like many consumer goods companies and retailers, Kimberly-Clark wants to put consumers at the center of everything it does. The company also wants to take things a step further by doing it in a way that advances their sustainability goals, and doing this successfully as a multi-national company means working cross-functionally in some very unique ways.
In this episode of Tech Transformation, we’re talking with Jeannette Chantalat, Kimberly-Clark’s Global Head, Innovation & Sustainability Accelerator, about how they’re using their vast reach to understand consumers at very local levels — and then marrying it with technology to meet consumer needs in new and more sustainable ways.
Listen to learn:
•How Kimberly-Clark leverages consumer insights in product development to advance their sustainability goals
•How digital prototyping plays a role
•The new ways they’re measuring success with their retail partners across the value chain
•What these KPIs look like
•What they’ve learned about when and why consumers will pay more for greener products.
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