Episode 69 Effective Content Strategies for Cleantech Founders

Clean energy isn't just a dream, but it is a thriving reality. We’re standing at a threshold as the global community races against time to meet ambitious climate goals, and with the convergence of new policies, investments and incentives away from fossil fuels, the Canadian government estimates that up to $140 billion in annual investment is needed to reach net zero emissions.

As we begin to see more clean tech innovations on the forefront of these investments, this creates an opportunity to promote clean tech solutions effectively. For cleantech founders this means, not only raising awareness for solutions, but also educating the mainstream and prospective investors on the complexities of these solutions and the opportunities they create to curb the effects of climate change.

Clean tech founders face their own unique market challenges. As entrants in this emerging sector, they face regulatory hurdles, supply-side dependencies, and longer sales cycles as industry invests in transformations. Marketing strategies need to support these extended cycles, while also educating the end consumers.

We are pleased to welcome Urs Villiger, a seasoned content strategist, copywriter and advisor to Altitude Accelerator, who has focused in cleantech and renewable energy companies. We will cover the current trends in renewable energy, the challenges and the opportunities and what this means for early stage cleantech founders as they build awareness for the changes in industry and for their unique technologies.