Episode 74 Developing Your Perfect Pitch Style

There are numerous articles, opinions, and perspectives about how to effectively pitch to investors. What elements should be included? Content is just one side of the equation. However, when you pitch to investors, you only have a short window to create an impression. How you pitch is just as important as what you pitch.

Delivering a compelling pitch is important for startups seeking investment, selling to prospective partners, and customers. A well-crafted pitch can make the difference in securing funding, winning an important contract, and not missing out on vital resources. However, many startups fall short in making an impact.

Why is it important?

A compelling pitch often is the first impression a startup makes on potential investors or partners. A strong pitch can spark interest, initiate meaningful conversations, and ultimately lead to the funding necessary for a startup's success. While you need to adapt your presentation based on your audience, your pitch style should be compelling regardless.

In this episode, we focus on how founders can enhance their pitch presentations:

Once you’ve created that presentation how do you frame ideas around the content to create interest?

What strategies can you include to engage your audience?

Can you exude the confidence and the same passion as when you started your venture?

What is the difference between being overly prepared and relaxing into the material you already know?

How you articulate, the tone of your voice, body language and gestures make all the difference.

We will talk about what a perfect pitch style looks like.

I am pleased to be joined this week by Jody Yvonne, he is Founder and Chief Strategy Consultant for SAY strategies, a boutique public affairs firm. Jody has experience in both the public and private sectors. He’s been a professor of Philosophy and Communications, he’s worked in the legal sector as a Communications Advisor and was Head of Public Affairs with a large Canadian nonprofit organization. Jody has been a speech writer and presentation consultant for a variety of clients from small startups and founders to large c-suite executives including the Honourable Doug Ford, premiere of Ontario, Toronto Mayor John Tory, and other speakers and dignitaries. He has provided media support to the office of the Rt. Hon. Stephen Harper as well as to Canada’s former privacy commissioner, Chantal Bernier. He is also part of our client advisory team at Altitude Accelerator.