While TechMagic hosts Cathy Hackl and Lee Kebler are on vacation, they spotlight a must-hear episode of Adspeak by Adweek. In this episode, Ryan Joe speaks with Adweek’s Rebecca Stewart and Audrey Kemp to unpack the fallout from Cannes Lions 2023, where AI-manipulated case studies led to major award revocations, most notably involving agency DM9. The trio explores how AI is reshaping creative submissions, the ethics of “scam ads,” and the introduction of new global integrity standards. For marketers, creatives, and agency leaders, this episode offers an urgent look into the future of advertising awards in an AI-driven world.
Come for the tech, stay for the magic.
Ryan Joe Bio
Ryan Joe is the Editor-in-Chief of Adweek, serving as the episode's primary host. With deep industry knowledge, he guides the discussion on award integrity and evolving standards in advertising recognition, particularly in light of recent controversies involving AI and creative submissions.
Ryan Joe on LinkedIn
Rebecca Stewart Bio
Rebecca Stewart is the Brand Editor at Adweek, bringing extensive expertise in advertising awards and industry recognition programs. Her in-depth knowledge of the Cannes Lions ecosystem and award evaluation processes provides valuable context on both historical practices and emerging challenges in creative recognition.
Rebecca Stewart on LinkedIn
Audrey Kemp Bio
Audre Kemp is Adweek's Agency Reporter, specializing in investigating and reporting on industry developments. Her detailed coverage of the DM9 controversy and subsequent changes to Cannes Lions' integrity standards offers crucial insights into the evolving landscape of advertising awards and accountability.
Audrey Kemp on LinkedIn
Key Discussion Topics:
- 00:00 Intro: Welcome to Tech Magic's Special Episode
- 02:51 Understanding the Cannes Lions Award Hierarchy
- 06:17 Inside the Award Submission Process
- 09:38 The Rise of "Cannes Bait" and Scam Ads
- 12:48 DM9's AI Scandal: How It Unfolded
- 18:20 New Global Integrity Standards at Cannes
- 21:45 Balancing Creativity with Commercial Impact
- 24:48 Final Thoughts: The Future of Industry Awards
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!