For this episode, we kick off with VinFast’s rocky U.S. rollout—shrinking dealer networks, paused plant plans, and two EVs targeting the toughest price band in the market. We unpack why styling, timing, and the absence of an entry-level hybrid make adoption difficult and revisit the long game required to win American buyers. Drawing lessons from Toyota, Honda, Hyundai, and Kia, we outline what it takes to build credibility and explain why hybrids currently hold the advantage for range, cost, and convenience.
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