Ford Motor Company is making a $5 billion bet on what they're calling their "Model T moment." Just as Henry Ford revolutionized manufacturing with the assembly line in 1913, the company now aims to transform EV production with a completely reimagined manufacturing approach. By dividing production into three simultaneous segments—front sections, rear sections, and batteries—Ford believes they can significantly reduce costs to offer electric vehicles at around $30,000. According to Ford President Jim Farley, this competitive pricing strategy is essential for survival against Chinese manufacturers who have already mastered producing affordable, well-equipped EVs. When Farley test-drove a Chinese EV last year, he was so impressed he didn't want to return it—a wake-up call that drove this aggressive new strategy.
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