Relationships Trump Sales Tactics Every Time. Here's Why.

Outbound sales is, undoubtedly, one of the hardest things to master when running your own business, especially if you don't have any prior experience in sales.

 

And even if you do, it can be frustrating, feeling like you can't get your foot in the door with potential clients or not knowing which sales strategies are worth trying.

 

That said, one tried-and-true approach to sales is a simple one, focusing on sales as relationships (rather than revenue), and who better to break that down for us than David Asarnow.

 

The founder of Business Nitrogen, David is an entrepreneur, trainer, speaker, and business growth mentor who's grown two companies to 8-figures — $10M and $45M, respectively, and both in less than five years.

 

He also once sent a shoe to the VP of a company, literally getting his "foot in the door" for future sales conversations and proving that sometimes the best sales tactics are the most out-of-the-box.

 

In this episode, David outlines more strategies like this and how you can take the same approach, building relationships that turn into sales down the road.

 

Show Notes:

 

✅ Check out Business Nitrogen: https://businessnitrogen.com/

 

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

 

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

 

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/