All Episodes

October 21, 2019 58 mins

Anne's reading recommendations:

  • Must have -

UX Maturity Model: https://www.nngroup.com/articles/ux-maturity-stages-1-4/

  • Nice to have -

 The role of a user researcher: https://medium.com/@stonecrops/the-researchers-journey-leveling-up-as-a-user-researcher-a85cd35b53f5

Research Ops community: https://researchops.github.io/www//

Dovetail, my research repository: https://dovetailapp.com/


Our episode today:

  • Introduction to the episode and Anne
  • Introduction to the role of UX research
    • What exactly that is
    • Why even have one, and not just incorporate research into your role
    • How is it different than doing research as part of another role (designer, product manager...)
  • The motivation for doing it
  • How does it look like in the day to day
    • For Anne
    • For others
  • UX Maturity / How to live a user-centered approach in any organization


  1. The UX Maturity Model
    “User-centered” is a buzzword your organization uses? The time or an honest self-assessment.
    1. As their UX approach matures, organizations typically progress through the same sequence of stages, from initial hostility to widespread reliance on user research. (NN Group, Nasdaq)
      E.g. scope, purpose, staffing
    2. Cultural topic but also needs a monetary investment


  2. Creating awareness and exposure hours
    Experience precedes essence - you’ve got to get out there!
    1. “Evangelizing” takes time, building relationships
    2. In the end, you just have to do it and grow into it 
    3. UXR dashboard: # people participated, # days since the last contact, % of a team conducting research within last 3 months
    4. The team has its own insights = most beautiful moments for me


  3. Processes & scaling
    Everybody owns user research.
    1. Empowering teams
    2. ReOps


  4. Making data actionable:
    Maybe not everybody’s a designer - but everybody contributes to the customer experience.
    1. Tailored to organizational needs, lean & jtbd vs scientific
    2. Research repositories
    3. Journey maps and OKRs


  5. Educated decisions
    Sometimes there is no right or wrong decision - but it’s always wrong to make an uneducated decision. 


https://www.nngroup.com/articles/ux-maturity-stages-1-4/

https://uxdesign.cc/the-organizations-design-research-maturity-model-b631471c007c#.kc3ubuh91











Mark as Played

Advertise With Us

Popular Podcasts

CrimeLess: Hillbilly Heist

CrimeLess: Hillbilly Heist

It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.