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May 31, 2024 • 14 mins
In this episode, we talk to Todd Georgopapadakos about his journey from founding a solar energy company in Hawaii to developing innovative solar software and hardware. We explore how his philosophy of creating an ecosystem for others to thrive has led to significant business success. We also dive into the challenges and opportunities of integrating modern AI into enterprise applications, discussing the path from prototype to market-ready solutions and the future of solar energy as a mainstream appliance.
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Episode Transcript

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(00:00):
Welcome to Tectastic, where we navigate theintersection of technology and business,
uncovering innovations that redefine our world.
Here we are.
We made it, which has been, a while in themaking.
Right?
Yeah.
Yes.
So I guess my, my background is in solarenergy.

(00:23):
Nice.
I started a company in Hawaii.
We developed our own software for it because atthe time, there was no real solar specific
software.
You know?
Yeah.
It really took off.
I mean, I borrowed 250 ground from a friend tostart it.
And by our 3rd year, we were doing a150,000,000 in sales.
Fantastic.

(00:43):
And, you know, it sort of I had I had thisphilosophy previously, but, you know, really
fleshed it out doing this project and a fewothers is that, you know, like, the cheapest
and best way to grow, really, any any businessis to come up with a way for other people to
use your ecosystem to just kill it, to makemore money than they've ever made before.

(01:07):
You know?
Yeah.
And if you do it well, your Salesforce orAmazon Web Services or, you know, like, you'd
pick a pick a company that's really done welland and this is what they've done well.
Right?
They've come up with a way or other businessesto just kill it using their systems.
And so having that as a focus, you know, as asyou develop your go to market strategy and you

(01:34):
know, obviously, at first, you have to sort ofhandhold the whole first business relationships
and all of that, but you build all theinfrastructure with the goal of, you know,
creating a business in a box for a given entityor a given set of individuals or what have you.
Right?
And that's how that's how you make somethingjust take off exponentially.

(01:56):
I love that.
And it's it's, good to hear you say thatbecause this is where we're sitting at an
interesting spot today.
So the company's a year old, but a year ago iswhen I wrote the original prototype for what
would we would eventually start buildingtowards.
And that original prototype informed a lot.
So I believe very strongly that all of asudden, we have the ability for human beings to

(02:19):
talk to a computer the way we talk and for itto give you the results of what you need,
whatever that was, in a way that youunderstand, because it understands you.
You don't have to talk geek anymore.
Don't have to write code anymore.
And I went out to prove that to be true orfalse right away.
And what I realized was it's actually false atthe moment, but the gap between here and there
is not as far as I thought it was.

(02:40):
So okay.
Great.
I built a thing called Brother.
It can write code.
You tell it what you wanted, ask you a bunch ofquestions spit something out, and it works.
Yay.
That's cute.
It's a nice toy, but if you actually wannabuild something that's worth something, you've
gotta do the next thing, which is allbusinesses or integrations, you don't write
custom code in isolation.
It's not greenfield.

(03:01):
Right?
It's full of brownfield.
You've got ERPs and whatever else.
You've got all these systems that you actuallyintegrate.
That's what software is today.
So we need to solve that problem.
That's a harder problem.
So we started down that path.
But, along the way, we ran into a bunch ofproblems that I think are industry wide.
If you're trying to incorporate modern largelanguage models in AI into your enterprise

(03:24):
application, there's a series of problemsyou're always gonna run into.
You've got this nondeterministic thing.
This thing that doesn't translate into true orfalse.
Right?
It can be it can come back one time and sayChristian, and the next time say a radically
different thing It's also still true, but adifferent way of saying it.
How do you write tests for that?
Because your system has to know it's a goodanswer or a bad answer.

(03:47):
How do you know?
Yeah.
So we we ran that problem hard.
So we, took a big step back, took our alphadown and said we have to solve that.
Now the spot we're sitting on right now is thatitself is a very interesting product
potentially.
But that's not what we've been asked to do.
We've got a lot of partners now that are comingand saying, we wanna solve this specific

(04:08):
problem in this AI space because we're amanaged service provider, or we're a we're a
solutions integrator, we're a we're a servicecompany, and we'd like to be a product company,
but we don't know how to do and we sure as helldon't know how to do it in this modernized AI
automated world.
Yep.
So the opportunity sitting in front of us isreally an Airbnb.

(04:30):
Do we build this universal problem and takethat to market, or do we have to solve that
anyway, which we do?
And we start building these products for otherpeople and do a big rev share on it because
they've already got tons of revenue.
Right?
I can just take your sales funnel.
I can make you way more profitable.
I can, like, give you something you've neverhad, which is, you know, monthly reoccurring

(04:51):
because you're a service based company, right,and do a revenue split on it.
And white label and I don't care.
I can be plumbing in the wall.
Yeah.
And that's where we're at.
That's what we're doing today is is workingwith some of those big partners to identify if
that's really a viable path or if we need tobuild something in isolation as a product that
we take to market that has mass appeal.
So the path that you're exploring is with,like, consulting group,

(05:15):
Yeah.
So CDW is the biggest of them that's come to usand said, we have a solutions integrator, which
means they they work with, Amazon to implementAmazon's AWS with some large company.
So Nike wants to move from their own datacenters or some other cloud provider Amazon,
and they pay this company to do that for them.

(05:36):
Yeah.
Right?
There are a lot of those companies.
It's a $300,000,000,000 a year industry to dothat.
That's why Amazon Web Services is what it isbecause they've made a path for companies like
that to go kill it.
Right?
Right.
Right.
So, yeah, I have a friend who owns 1 of thosecompanies.
Her name is Dow Jensen, it's it's like anAmazon Web Services reseller, and she says the

(05:59):
the reason why she has her customers is becauseif they go direct, to Amazon, which they which
they can, they end up paying a hell of a lotmore because they're not aware of all the
little programs and this and that in, like,ways to configure their business activity such
that they, you know, have the most efficientbill with AWS.

(06:20):
Right?
And then the other one is, a form made of mine,Steve Wadsworth.
You know, he invests these types of companies,And he has a company that he bought that is,
it's called DCI.
I know DCI for some reason.
I'm doing consulting with them right now, DCIon their sales funnel.

(06:41):
And what they do is accounts payable.
Right?
Like, big companies have these problems wherethey have all these disputes and, you know,
they have they have to figure out how to paytheir vendors and and so they manage that whole
process with their software.
But when I'm talking to them, their soft whereis, like, Fuji is hell.

(07:01):
Like, and it and each big customer, it's like ait's it's not like a form product across all
their customers.
It's like each customer has its own siloedservice.
You know?
Yeah.
Yeah.
And they're all huge customers.
Right?
And it's all like a big account.
But now as they're trying to grow, they'retrying to, like, you know, get things, more

(07:22):
streamlined and organized and, you know, it'slike our total reorg, right, of their whole
company.
Yeah.
So I when I first heard about your the way Kimdescribed it was, you know, you have this AI
tool that that goes and figures out technicaldebt and figures out how to, like, you know,
streamline code and, you know, all of out.
Right?
I thought, well, well, this is like a perfectfit.

(07:44):
You know what I mean?
Yeah.
Plus, the guy who's backing them, like, if ifit works, the guy who's backing them is like,
you know, this is the kind of company hecompanies he backs, right?
Yours is the kind of companies he backs.
Yeah.
So it's like a perfect fit for a number ofreasons.
Right?
Yeah.
We do, that is our focus area for the productwe've been building for some time.

(08:06):
Yeah.
And, we ran the problem we ran into is why itdoesn't currently work, and we had to pull it
back and then reengage with it.
So we had to solve that problem.
And then while we were solving that problem iswhen we got approached by other parties that
are like, well, hold on.
You have this thing that already does what wedo as a business, we would love to license that

(08:27):
and, you know, co sell it white label,whatever, And we're like, well, shit.
That's a super language.
That's a great way of doing some dilutionaryactivity of bringing on investors, have our
customers start paying for it and allow us togood develop against it.
Our goal is still to get to the, what I say,the brownfield of software development where,
you know, all the messes lie and clean it up.

(08:48):
Yeah.
But, we're not at the point where that productis is ready for that kind of, that kind of use
case, which is gonna take a little bit longerthan expected because there's a series of
failures you're gonna hit along the way.
You'll be Hammer to overcome, and we're stillgetting way through those.
I I'm really curious about getting back to whatyou were talking about what you did.
The the software company on the solar side.

(09:10):
25 years ago, I wrote one for wind developmentthat we were trying to corner the market on all
the available spots for commercial wind.
And I it just did a bunch of overlays on thepractical based on, like, as a transmission
lines nearby, who owns it as a public orprivate land, etcetera.
Yeah.
That was one of my better exits because the thecompany's best spotters or best Festa vest.

(09:30):
I don't know how to say it, but they bought usbecause they were trying to do that themselves.
Yeah.
Find find find project sites.
Yeah.
Yeah.
I love that industry because it was so full ofhobbyists that it was you could come in with a
decent business.
Might be like, crushing that.
Right?
Yeah.
Yeah.
I mean, so my current thing that I'm doing isit's called Safe Connect Solar.

(09:51):
And you know, we came up with a way to makeresidential solar and appliance instead of a
construction So currently, when you buy solar,you buy it from a contractor.
Yeah.
And the reason is because of safety.
You know, your life safe your fire safety, ismanaged by that permitting process, right, and

(10:13):
engine electrical engineer drops up the plans,submitted to the city.
Contractor signs on that they're gonna build itaccording to those plans.
They come and inspect it.
The city's liable for the thing getting builtto code, you know, all this crazy stuff.
Right?
Yeah.
But every other thing in your house, literallyevery other thing in your house, the safety is
managed through a national safety certificationfor that device through a Nurdle, you know, a

(10:38):
nationally recognized testing lab, like UL orCTL or one of those.
Right?
Right.
And so I decided someone has to go through thefucking brain damage of making this a a a
national getting a national safety certificatefor solar as an appliance.
So I started doing that, and it took a lotlonger than I thought.

(10:58):
But here we are now the finish line.
Like, we got a change to the nationalelectrical code, which which was brutal.
Yeah.
It took 5 years, but that happened came out inthe 2020 code release.
And then I was able to get UL to finish ourcertification, and now that's ready to publish
as a new as a new standard for a for solar asan appliance, right, pre engineered.

(11:22):
So I'm, like, running around, you know, like,trying to figure out the right path.
I'm talking to, because it's it's a heavy lift.
Right?
I mean, it's like 10,000,000 plus to bring thisthing to market.
Right?
So I'm talking to you know, strategicinvestors.
You got a, like, a a German distributor thatwants to take over, you know, over the market

(11:44):
and sees this as a differentiated path to doit.
You know, I've I'm talking to some different,you know, equipment manufacturers.
Talking to a venture group, which, you know,I'm not a big fan of venture, but, you know,
gotta gotta keep it in the mix because it'stime.
You know?
And so I've got all these negotiations going.
And I don't I wanna be able to hang on becausethis residential solar appliance It's gonna be

(12:08):
huge, man.
It's a it's a $2,000,000,000,000 market.
You know?
And, like, being being able to set a boxbatteries down and plug it in, being able to,
like, you know, have standardizedinfrastructure installed in that house that
lets you just bring a solar system.
We will click.
Click is the way it's gonna go, and it's gonnacut the cost in Hammer, and it's gonna explode.

(12:29):
And, you know, like, in Hawaii, when we didthis, went from 2% to 2% of Hammer having solar
to 40% of single family detached homes havingsolar in in under 5 years.
And that's when we bring the cost down, thatsame explosion is gonna happen on the national
scale where everybody, school teachers,firemen, get everybody

(12:51):
the only reason we don't have it on our placeis, we live on an island outside of Seattle,
which means we have Howard Jurups
in Dainbridge.
No one would be.
Okay.
Yeah.
The you have outages all the damn time.
Right?
Like, I I had a 1 week in the middle of wintera couple years ago where route a power.
I have a barn, which is a brand new buildingbuilt up to modern code.

(13:12):
I've got a round pen, which is a much biggerbuilding built to like, extreme code.
Yeah.
I have a house.
It's rather large.
All of them have roof surfaces that I could putsomething on, but I also have industrial grade,
like, transformer at the quarter because thewell for the entire regions on my properties,
on my land.
Mhmm.
And so we've got significant infrastructure inplace to build out a much larger solar field or

(13:37):
whatever we wanted to do, but it was always thepermitting process to about this because it
takes so damn long, and it's so expensive whileyou're waiting on it because you're still
paying the contractors to do to, like, sitaround and do nothing while you're waiting on
if you had an appliance where I didn't have togo through that entire process or at least it
was significantly reduced, we would Hammer doneit years ago.

(13:58):
Awesome.
Todd, pleasure, man.
Let's, keep it going.
Alright.
Sounds good.
And that's a wrap for this episode ofTectastic.
Wanna thank you personally for joining us, andwe'll see you next time.
Until then, keep exploring, and stay curious.

(14:20):
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