How Technology Is Changing The Fitness Industry With Bryan O’Rourke, President of the Fitness Industry Technology Council

Bryan O’Rourke is an experienced CEO, strategist, investor, board member and advisor. With a track record of growing brands large and small, his network of associates and partners have served a wide range of organizations in a cross section of various industries. Originally a veteran of the F&B industry holding multiple CEO and CFO positions in companies such as Copeland’s Family of Restarauts, Smoothie King, and Planet Smoothie. Today, Bryan O'Rourke is also an expert in the technology and fitness space. He is the founder and CEO for Vedere Ventures LLC and Integerus, LLC; Co-Founder and MD of Moon Mission Media, ; CSO and partner in the Flywheel Group, LLC, and President of the Fitness Industry Technology Council.

He is considered a leading expert on technology, consumer and business trends and his views have been published in periodicals like the Wall Street Journal, the New York Times, Inc. Magazine, CBI and many others. IHRSA named him one of 13 to watch in 2013 and he has been named one of the top 50 most influential entrepreneurs on twitter.

Bryan has contributed as an author to six published books with colleagues in the fitness sector and co-authored the 9 Partnership Principles on attributes necessary to achieving more by working with others. He is a popular keynote speaker and facilitator who has delivered inspiration and insights at industry conferences and organizational events on four continents.

 

Resources:

https://www.bryankorourke.com/ - Check out Bryan’s personal page

https://www.vedereventures.com/ - Check out Vedere Ventures

 

 

Actionable Take-aways:

1. Industries like the fitness industry are moving towards providing customers with an omnichannel experience where customers can interact with the business both inside and outside the gym. If you fail to adopt new technologies into your business, you may be failing to provide a better experience to customers and they may eventually move on to your competitors.

 

2. Despite the increasing presence of technology, technology will never fully replace humans and the key is still to provide a good customer experience. 

 

3. You cannot compete with everything. It is important to therefore understand what market niche you want to attack.