Teeth Are Not Tools Marketing for Dentists

This week on the Teeth Are Not Tools Marketing™️ podcast, we're diving into the world of weddings and why marketing to brides is crucial. Our host Edward Ferguson shares five tips on how to connect with brides and leverage the wedding industry to build your brand and increase long-term customer loyalty. From networking with other vendors to providing services like wedding-smiles, there are many opportunities to tap into this bo...

Are you looking to boost awareness and reach for your dental practice without breaking the bank? In this episode of Teeth Are Not Tools Marketing, we explore the world of digital advertising, offering insights and tips to help you optimize your marketing strategy.

Our expert speaker Edward Ferguson discusses the various platforms available for digital ads, including popular options such as Google ads and Facebook ads. We delve...

If you're struggling to reach new patients, it could be because your focus is too narrow. Instead of relying solely on direct advertising, you may want to consider casting a wider net to reach both patients and patients by proxy. In the conclusion to our conversation with Lena Stoots, we discuss ways that you can connect with patients besides direct advertisement.

But that's not all. In addition to widening your patient outreach, i...

Do you struggle to reach new patients? Are you afraid that the people who need your services most won’t be able to find your cosmetic dentistry practice? If so, then listen up! In today's episode of The Teeth Are Not Tools Podcast, I talk with Lena Stoots about how cosmetic dentists and cancer patients can connect online.

As a dental practice owner, you may face difficulties in getting new patients to walk through your doors. You m...

Continuing our conversation from last week, Lena Stoots is back to discuss how your approach to your patients can turn into being a real partner in supporting your patients through their cancer journey while maintaining a profitable dental practice. We also discuss how cancer can affect oral health and the importance of communication between doctors and dentists to ensure patients receive the best care possible. We also explore how...

Have you or your family been impacted by cancer? If you have, then you’ll know that it affects everyone who loves that person. Many friends and family have no idea how to talk to their loved one about their diagnosis. It’s just as difficult if they’re your cosmetic dentistry patient.

In this episode, we welcome special guest Lena Stoots to talk about dental marketing and how to connect with patients who have been diagnosed with can...

Ever wonder how some of your competitors post so consistently!?!?
It must be really complex and overly expensive right?
In this episode I'll talk about batch content creation, scheduling tools and other tactics to give you the ability to compete in the digital marketing landscape.

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My name is Edward Ferguson; I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck...

I bet that you would agree some memes are really funny, right ?
Well, you might be able to get away with using and sharing them using your personal social media accounts
BUT
using theme on your businesses social media accounts can result in fines and thousands of dollars in legal costs...

Wait what???? Thousands ?????

Yup, most digital content usage is legally protected by the Digital Media Copywrigh...

Remember that old commercial from the 1990's  with Michael Jordan and Spike Lee... "It's not the shoe".
The same pertains to your dental marketing.
I want to save you money. You can still buy the shoe ...  BUT ... wait just a little bit longer.
In this episode, we are going to dive into some marketing research you should do BEFORE reaching out to an expensive marketing agency.

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My name is E...

Do you ever wonder why it can be so hard to get new dental patients? You try everything out there, and nothing seems to really work.

Many times, your hardship is related to HOW you are communicating and not necessarily WHAT you are communicating.

In this episode, I am going to GIVE you 6 great marketing topics to attract customers to your dental practice.

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My name is Edward Ferguson; I host The Teeth Are Not Tools ...

I'm going to show you the 5 Awesome "secrets" to Social Media Marketing you've always dreamed of. By understanding these 5 secrets you can finally shake off the stigma of using digital marketing and why you should absolutely use it for your dentistry business.

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My name is Edward Ferguson; I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck with your cosmetic dental offi...

How much time are you planning to spend on excuses as to why your social media marketing efforts are failing!?!?

The first step in a great marketing campaign is a great plan.

Plan your marketing activities and budget NOW so you can focus on getting new cosmetic dental patients into your office each month.

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My name is Edward Ferguson; I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get un...

Even dear old Mr. Scrooge realized the benefit of contributing to his community.
It was good for him, great for business and great for the community.
A win - win in my book!

Let's discuss some local giving campaigns that your cosmetic dental practice can utilize to build up your local community. 

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My name is Edward Ferguson and I host The Teeth Are Not Tools Podcast. Today, ...

Did you plan your cosmetic dental marketing strategy for 2023?

I get it , yes, yes ... you are a dental practice and not a marketing agency.

That is all well and good but these cosmetic dental products are not going to market themselfes ... or will they?

Why leave it to chance?

Listen to this video to get a few tips on what you should be doing to get your cosmetic dental practice marketing rea...

Just because it is raining, flooding, snowing... etc it does not give you a pass to be a business owner that does not communicate.
This is a perfect opportunity to show why your cosmetic dental practice is better than the competition. 

Why have patients wondering if your dental practice is open?

Be proactive by utilizing your social platform to communicate lastminute changes as a result of weather changes.

Just because you are a cosmetic dental practice does not give you a pass on promotion of your business during the winter months.

Check out this episode where you can pickup a few tips on what to market to your cosmetic dental patients... hint, it is not just flexible spending or discounted teeth whitening.

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My name is Edward Ferguson and I host The Teeth Are Not Tools Podcast. Today, I'm going to...

Repeat after me... " A retail calendar and a social media calendar are not the same"

A retail/sales calendar is designed to market to customers at ideal purchase times. 

Most social media focused calendars are great for entertainment but they are not designed to promote your dental practice. 

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My name is Edward Ferguson and I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to g...

Remember that movie field of dreams... "Build it and they will come".
Ever wish life was that simple for your cosmetic dental practice?

You have convinced you friends and family to invent in your dream of building a cosmetic dental practice...only to discover that is not so easy to attract new dental patients.

You have your team posting God know what to social media and making funny trendy videos, you are gett...

If you're a cosmetic dentist, then "Teeth Are Not Tools Podcast" is perfect for marketing agency insights on how your dental practice's sales matter to its overall marketing activities.

By understanding what your cosmetic dental practice is selling you can begin to understand the value of your products and services to your patients.

Understanding the value of a product and service allow you to speak with empathy to that bride that ...