Here’s a quick brand loyalty test. Who do you prefer? Ant Man or Atom? Captain Marvel or Superman? And the ultimate choice: Iron Man or Batman?
Chances are you most likely have a preference. Or an obsession? The point is, comic book fans in general tend to stay loyal to their brand.
Both DC and Marvel have reached a point in brand loyalty where neither of them have to chase after fans. They don’t have to say “please watch our movies and buy our merch” They simply say “Here’s the movie you’ve been waiting for!”
Ok, ok so maybe comic books can’t compare to what you are offering. Wouldn’t it be awesome to have such brand loyalty? How did they or any company with great brand loyalty get to that level?
We'll take a look at what it takes to achieve superior brand loyalty and how providing an amazing customer experience can ensure you keep it!
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