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August 13, 2024 77 mins

In this episode of Tell Me Más, learn about the story of success of José Suaste, Chief Creative Officer of Fluent 360, a multicultural agency based in Chicago.

In This Episode:

00:00 The Parallel Existence of a Mexican-American Creative

09:32 From Rapper to Chief Creative Officer

19:00 The Intersection of Music and Advertising

36:22 Embracing Differences: The Strength of a Mexican-American Perspective

40:08 The Power of Diversity in the Creative Industry

40:35 Transitioning to a College-Educated Mexican Community

43:02 The Importance of Cultural Fluency and Diverse Representation in Advertising

44:28 The Role of a Chief Creative Officer at Fluent 360

47:43 The Value of Hard Work and Continuous Learning in the Advertising Industry

01:04:40 Building Something of Your Own: Tequila Honor

www.fluent360.com

www.tequilahonor.com

https://open.spotify.com/track/3WTfnmdhiZmRnIMGr6wE1E?si=bb8b8d79fac44f06

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