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July 25, 2025 73 mins

🏁 In This Episode:

In this powerful episode of Tell This Story, Doug White sits down with Chris Maleta, founder of Carry The Flag USA, firefighter, Ironman finisher, and a man on a mission.

Chris shares his journey from firefighting and elite endurance sports to launching a movement built on discipline, community, and purpose.

Together, Doug and Chris explore how physical fitness drives mental health, why resilience and personal accountability are non-negotiable, and how leadership starts with carrying the flag for yourself—before you can carry it for others.

💥 Key Takeaways:

This conversation is a call to action: Get up. Show up. Push forward. Because there are no days off when you’re building a life of impact.

  • The moment that inspired Chris to start Carry The Flag

  • How firefighting and Ironman racing forged discipline and mental grit

  • Why fitness is more than physical—it's about mindset and leadership

  • How small actions and consistent habits create lasting change

  • The ripple effect of helping one person

  • What it truly means to "carry the flag" in your life, family, and community

  • Discipline beats motivation—show up anyway.

  • Accountability and consistency separate talkers from doers.

  • Fitness is a tool to elevate your mental state and mindset.

  • Community creates resilience. You’re not meant to do this alone.

  • Purpose matters. Leadership starts with leading yourself.

📍 Episode Chapters:

00:00 – Introduction to Carry The Flag
03:52 – Chris Maleta's Journey and Background
12:04 – The Birth of Carry The Flag
16:20 – The Mission Behind the Movement
29:48 – Discipline and Purpose in Fitness
37:51 – The Power of Physical Fitness
40:56 – The Importance of Consistency and Accountability
44:30 – Starting Small: Building Healthy Habits
48:54 – Carrying the Flag: Personal Responsibility and Leadership
54:38 – The Role of Community and Connection
58:11 – Mental Health and Physical Fitness
01:02:12 – Resilience in the Face of Adversity
01:07:19 – The Ripple Effect of Positive Actions

🔗 Follow Chris Maleta and Carry The Flag:

🌐 Website: https://www.carrytheflagusa.com
📸 Instagram: https://www.instagram.com/carrytheflagusa

🎧 Follow Doug White & Tell This Story:

🌐 Website: www.dougwhiteofficial.com
📚 Hiding in Plain Sight: https://www.amazon.com/dp/B0DJRY7W72
🎙️ Spotify: https://open.spotify.com/show/0C4wNoBzyn8e8HwXqdEp7W
📺 YouTube: https://www.youtube.com/@Tell_This_Story
🎵 Amazon Music: https://a.co/d/biLp8ba

📣 Call to Action:Subscribe, rate, and share this episode with someone who needs a push today.
Tag @carrytheflagusa and @tell_this_story with your biggest takeaway.

#CarryTheFlag #TellThisStory #MentalFitness #TacticalAthlete #DisciplineOverMotivation

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