All Episodes

June 14, 2023 31 mins

Send us a text

This episode takes a look at what structured  business planning looks like at the beginning of a person's career in a creative industry.  

This is the story of Jacques and Maretta Johnson; mother and son.   

Jacques, in June 2023, is a 26-year-old musician. He's had a mild degree of success,  has opened for internationally known acts and has his own reality TV program on a local station.   His mother has  a locally produced television series, too.  But what makes their story a part of the Atlanta Business League's TELLING OUR STORY series is their application of best business practices to the music industry.   Jacques became a solo performer at age 15. 

His mom used her marketing degree, experience as a paralegal and the knowledge she gained successfully bringing an invented product to market to  structure  her eldest son's career.  This means some of the financial mistakes young artists make have been avoided. 

But there are other aspects of making solid business decisions that can't be easily quantified.  They represent the  human side of any business formula and showing  how it has impacted the  lives and growth of  this mother and son team is what makes their stories so interesting. 

Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.