This week on TellyCast, Justin Crosby is joined by Channel 4’s Digital Commissioning Editor and Channel 4.0 lead, Evie Buckley.
In a wide-ranging and insightful chat, Evie reveals her latest exclusive digital commissions, shares her evolving commissioning strategy, and explains how data, talent, and creator-first thinking are transforming Channel 4’s approach to digital content. They also explore how traditional producers can break into digital, what makes a pitch stand out, and why creators shouldn’t be labelled as influencers. Plus — Hero of the Week, Story of the Week, and what Evie thinks needs to go straight in the bin.
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