All Episodes

May 28, 2025 49 mins

He’s the YouTube creator who trained a horse to bet on racing and tricked Heathrow passengers with a fake “Welcome to Luton” sign — now Max Fosh joins TellyCast to reveal how he’s built a global creator business rooted in originality, lean production, and long-form storytelling.

In this week’s episode, Max shares the inside story of his rise from Facebook vlogger to international touring comedian and digital video pioneer. He explains how he approaches YouTube strategy, why branded stunts work (and when they don’t), and why so many traditional media companies are getting it wrong when they try to work with creators. Max also discusses creator burnout, sustainable growth, and the business decisions that keep his channel thriving.

Plus, as host of the first-ever TellyCast Digital Video Awards, Max gives us a sneak peek at what to expect on the night — and of course, he shares his Story of the Week, Hero of the Week, and what’s going in the bin.

👀 A must-listen for anyone interested in the business of social video, creator economy strategy, and the future of digital entertainment.

Sponsored by ITV Studios

Sign up for The Drop newsletter

Support the show

Buy tickets for the TellyCast Digital Content Forum

Buy tickets for NEXTWAVE - NEXTWAVE: The Digital-First Production Summit

Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Cardiac Cowboys

Cardiac Cowboys

The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.