How Can You Claim To be The Leader?

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September 29, 2019 • 2 mins

Lead, leader, leadership. Do these words really mean anything anymore – particularly in the way that they are used when companies and organizations go about promoting themselves? Look on the website of virtually any company or enterprise you can think of and one or all of these terms will almost always be used as an adjective to describe themselves. Kind of all gets lost in the translation and ignored in what becomes little more than white noise.

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