Beyond the Bottle: The Ethical Vision of Spearhead Spirits.

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A double header this week with Lavell Miller as we recap our dynamic conversation surrounding Spearhead Spirits. 

In this drop of T o S, we sit down with Lavell Miller to explore the dynamic world of Spearhead Spirits and the exciting evolution of African spirits in the global market. 

Lavell shares his journey into the spirits industry and how his hospitality background shapes Spearhead's approach to brand development and consumer engagement.   

We delve into Spearhead Spirits' deep roots in African heritage and craftsmanship, and how this resonates with Lavell's personal and professional mission. Lavell also discusses the brand's commitment to sustainability, from ethical sourcing and production practices to educating consumers on the cultural and environmental impact of their choices.   

Join us as we uncover how Spearhead Spirits amplifies African artistry and craftsmanship, fosters economic empowerment within sourcing communities, and collaborates with African creatives to bring authentic storytelling to the forefront. 

We also tackle the challenges and opportunities for African spirits in the U.S. market, and how Spearhead differentiates itself while staying true to its rich heritage.   

Tune in to discover Lavell's insights on navigating the spirits industry, building a brand with purpose, and the exciting future of African spirits on the world stage.

As always - thank you to our partners at Blind Barber Chicago for hosting this necessary conversation. 

See you soon, 

- The T o S Crew

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