That Entrepreneur Life

That Entrepreneur Life

Welcome to "That Entrepreneur Life". Being an entrepreneur isn’t easy. We interview, record, and produce content to encourage other entrepreneurs. Each week we discuss different business topics aimed at adding value to any entrepreneur's journey. Support this podcast: https://anchor.fm/that-entrepreneur-life/support

Episodes

December 1, 2021 39 min

Join Andrew Lees, Clint McPherson, and their guest Dr. Amanda Barrientez as she shares her experience on how one shift in thought can lead to your next six-figure business (or seven). Dr. Amanda speaks about the curse of the comfort zone, a common limiting block for most entrepreneurs, the zone where you have the highest money-making potential, and more. As a coach, she believes that an entrepreneur can't be someone who's t...

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Join Clint McPherson and guest Henry Daas as they talk about the wonders of coaching that other forms of education just can't seem to achieve. Henry explains what entrepreneurial arrogance is, why books and courses don't work for most entrepreneurs, the seven silos of every business, and the most important lesson he learned on partnership. If you remove teachers and leave students to learn from books, for Henry, that's ...

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Join Andrew Lees and the award-winning podcast host and author, John Lee Dumas, as they talk about why understanding your audience’s problems should be first for every business. JLD shares why competition is needed, why you should decide on the hardships you’ll choose, his journey to becoming the host of an award-winning podcast, and so much more. For JLD, if you find it hard to get to know your market’s core, you should remember, ...

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Join Andrew Lees, Clint McPherson, and their guest Mike Wittenstein as he talks about the type of stories that your customers listen to. Mike explains the quality that helps distinguish brands from competitors, the importance of niching down to product-market fit, why it's crucial to master the value that your product or service carries, how leaders address resistance to change, and so much more. For Mike, the most challenging ...

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Join Andrew Lees, Clint McPherson, and their guest, Mike Begg, as they discuss how to become an Amazon sales master using SEO and advertising. Mike is the co-founder, chief strategist, and chief marketing officer of AMZ Advisers. He gives out advice on how to boost sales in Amazon.

In this episode, you will learn about:

  • Retail arbitrage explained
  • Things that help scale and get organic traffic in listings which are often overlooked
  • W...
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    Join Clint McPherson with his guest, Liz Wolfe, as they discuss how to get unstuck in business. Liz is a former sheep farmer turned computer consultant who now owns a thriving coaching business for entrepreneurs. She shares tips on how to take a business to the next level while working less.

    In this episode you will learn:

  • About something in entrepreneurship that gets Liz fired up every time
  • The value of setting goals and getting int...
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    Join Andrew Lees, Clint McPherson, and Robert White as they talk about what you need to do for yourself to elevate your life and business. In this episode, Robert explains what relationships mean to leadership, the lessons made from wins and losses, what he thinks about the balance between life and work, and the lesson he learned from a seminar that changed his life forever. For Robert, if you want to secure the successful future m...

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    Join Clint McPherson and Happiness Coach Becky Morrison to talk about how self-awareness is tied to success and happiness. In this episode, Coach Becky explains how her background as an attorney helps her synthesize information as a coach, how she integrates the coaching process in sales, how people lose their way in figuring out what they're good at, and the better thing to do than escaping unhappiness. As a happiness coach, B...

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    Join Andrew Lees and guest Nickolas Natali as they talk about what resourcefulness does for every entrepreneur. Nickolas explains the essence of relationships to entrepreneurship, what personal finance is about for entrepreneurs, the importance of knowing your market, and why checking your perspective as an entrepreneur should never be overlooked. Nickolas believes that if you focus on one target audience, one solution, and one mar...

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    Join Andrew Lees, Clint McPherson, and Christian de la Huerta as they discuss the heroic qualities in mindfulness and in really knowing oneself. Christian reflects on a famous line by Victor Frankl that says, “Everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances.” As he explains the must-have traits for entrepreneurs, redefines heroism, and share...

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    Join Andrew Lees, Clint McPherson, and Dr. Morissa Schwartz as they talk about what it takes to publish a book the right way. When Dr. Morissa first self-published at 17, aside from releasing the book on the hottest platform, she didn't know what else she needed to do. But today, as the Founder of GenZ Publishing and Dr. Rissy Writing & Marketing, Dr. Morissa speaks about their process of publishing books with authors, how ...

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    Join Clint McPherson and Lorraine Ball, the Architect behind Digital Toolbox, as she speaks about how businesses stay current in the digital landscape, what managers are and what they are not, SEO, and the questions that get you closer to your market online. Lorraine also explains Digital Toolbox and the role digital marketing plays in answering the right questions that help define who you are as a brand. She believes that for a br...

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    Join Andrew Lees and Smokejumper-Turned Software Developer Geordie Wardman as they talk about how he transitioned to entrepreneurship and programming from working as a firefighter for years. Geordie shares the entrepreneurial steps he took to achieve sustainability in his career, the importance of starting lean in a business, how transformative coaching can prove to be, and what he gives attention to as an entrepreneur to ensure th...

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    Join Andrew Lees, Clint McPherson, and  Winnow Pro’s Founder and CEO, David Saedi as they talk about how Winnow Pro’s market approach helps its clients focus on market behavior data, data interpretation, and the tools that boost marketing campaigns toward goals. Here, David also shares his experience on why you don’t need the perfect product and how AI can power up your brand’s market knowledge.

    In this episode you will learn: 

  • What ...
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    Join Andrew Lees, Clint McPherson, and their guest Blue Iron IP Founder Russ Krajec as he shares how Blue Iron IP began from his hate of the conflict of interest between patent attorneys and inventors. He also speaks about the situations where it's not wise to get a patent, the options available for patent protection, how he got into the practice of being a patent attorney, and the business model of Blue Iron IP. Even for paten...

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    Join Andrew Lees and guest Joseph Fung (Serial Entrepreneur) as they talk about the secret to scaling up any startup or business fast. This secret is so commonly thrown here and there in every discussion on business and entrepreneurship, but in real life, it is often overlooked and misused. Throughout this discussion, Joseph also talks to us about honesty, how he empowers his team’s diversity pool, and why your sales skill is manda...

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    Join Andrew Lees and guest Daniel Stanszus as they talk about the four pillars that make up Daniel’s 4x4 Offer Creation Formula – the formula that fortifies high converting offers for every product and business. In this episode, Daniel shares his two cents on long-form lead pages, how Domino’s Pizza eliminates the risks that hold their customers back, the strategies that push your customer’s to take action, and so much more.

    In this...

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    Join Clint McPherson and special guest Kenny Harper as they talk about growth in vulnerability, the five profit drivers, and the different strategies that maximize the profit driver's effects. For Kenny, if you first focus and invest in the areas that maximize your business the most, traction picks up, and everything else will flow in more easily. This approach can only start by knowing your key drivers. In business, if you don...

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    Join Andrew Lees, Clint McPherson, and their guest Tom Fairey, the Founder of Stakester, as they talk about why startups differ, how he pushed Stakester through the negativity, the tips that make a great pitch, and the elements that help prove or disprove a business idea. For Tom, if there's anything that every entrepreneur or innovator must learn how to do in order to take any idea to the next level, it's learning how to r...

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    Join Andrew Lees, Clint McPherson, and their guest Jerry Fletcher as they talk about the most critical element to building your brand and business. In this episode, Jerry recalls a message he once read from a fortune cookie after dinner. The paper quotes: the wise man knows everything, the shrewd man – everyone. When he questioned what was written, a friend looked over and explained that the message is valid to business. What you k...

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