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April 11, 2023 • 40 mins

Caitie shares how she decided it was time to start her online business, and how she decided on the topic she'd talk about online.

She dives deep into the parts of her business that weren't working for her, and she shares how one thing led to another to bring her full circle into an online business that feels very authentic to who she is. Yes, Caitie had a major pivot in her business very recently when she came to work for PopPD as our marketing lead, and she's giving us a look behind the curtain at how that all played out.

If your business has been feeling out of alignment, this is the {very relatable} episode for you!

Caitie Cupples Creative on IG

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