Building Tech for Creators, Not Just Influencers: A Smarter Way to Do Brand Marketing with Jem Social’s Bree Flemings

This week on the pod, Kevin and Laura talk with Bree Flemings, CEO and co-founder of Jem Social, about building a tech platform at the intersection of influencer marketing, data privacy, and the ever-shifting world of digital media.

Bree shares how DJing in college led her to the world of content creation, and what ultimately drove her to start Jem Social, a platform designed to help brands connect with the right influencers at scale. We talk about the evolution of marketing, the role of AI, and the balance between automation and authenticity. Bree also gets into how Jem is adapting to changing ad trends, why community-based marketing is on the rise, and how she’s thinking about data privacy, moderation, and the future of trust in the creator economy. She also shares about the challenges of user acquisition, retention, and what’s next for Jem Social. 

Bree Flemings is the CEO and co-founder of Jem Social, a SaaS platform that helps consumer brands easily find and partner with influencers who match their target audience, location, and budget. Jem is backed by Nexcubed, Bank of America, and NC Invest.

She is a results-driven Founder, Product marketing Manager and Project Manager with a proven track record in delivering complex projects on time and within budget. She is customer obsessed. Highly skilled in leading cross-functional teams, managing project scope, and ensuring customer satisfaction. Her experience spans everything from launching market-ready products to managing stakeholder relationships and driving agile development. Simply put: she knows how to take an idea and make it real.