In this week’s episode, we chat with Haleh Shoa, Founder and CEO of Picturli, to explore the complicated world of digital memory. Haleh shares how her own family’s experiences inspired her to create a service that turns photo chaos into order, curating, organizing, and preserving personal archives for the long haul.
We discuss what it really means to “own” your photos in an age where most of us rely on platforms like Google or iCloud. Who controls your images once they’re uploaded? Do people even realize what they’re giving up for convenience?
From data privacy and facial recognition to emotional overload and the value of legacy, we dig into why your photos deserve more thought than a quick swipe. Laura shares the story of a woman who won $10,000 just for reading the fine print, reminding us how often we overlook the details that matter most. We also touch on the rising idea of digital inheritance and the need to designate a legacy contact, the habit of constant documenting, and the risks of losing meaningful memories in a flood of selfies and screenshots. For families who’ve experienced war, migration, or loss, preserving visual history can mean everything. Haleh brings a thoughtful and practical perspective on the tools, habits, and mindset we need to protect our memories and why now is the time to start.
Haleh Shoa is the Founder and CEO of Picturli: a photo organization, curation, archiving, and design studio that helps families, individuals, and businesses transform their chaotic mess of photos into one clear and cohesive digital library. Haleh and her team meticulously organize their clients’ photo collections into a searchable, secure, and easily sharable photo archive.
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com