Redefining Industrial Innovation: The Future of Manufacturing with Parsec's Susana Cabrera

In this week's episode, Laura and Kevin sit down with Susana Cabrera, Global Head of Channel and Alliances at Parsec Automation, for a conversation that bridges manufacturing, technology, and strategic leadership. With a career spanning tech giants like SAP and CISCO, Susana shares how her path led to Parsec and why the company’s mission to modernize manufacturing resonated with her.

Susana breaks down what Parsec does to empower manufacturers through digital transformation and explores why innovation in this space is not just necessary - it’s overdue. She goes into the real-world applications of AI in industrial settings, separating the hype from the real opportunities. For a deeper dive on that topic, check out Parsec’s blog post: What AI Can Do for Manufacturers Right Now.

The episode also tackles big-picture topics like global supply chain disruptions, shifting manufacturing strategies, and the technologies that will reshape partner ecosystems in the years ahead. Plus, the we discuss the controversial topic of bagged olives (spoiler: Susana’s a fan), and the conversation wraps with a powerful message: let technology be an enabler, not a barrier—just don’t forget that humans still drive the business.

As Parsec's Global Head of Channel and Alliances, Susana Cabrera leverages her nearly 30 years of experience in business development, channel teams, and professional services to drive growth and innovation. Having previously worked at companies like SAP and CISCO, Susana excels at aligning partner strategies with customer needs, ensuring that clear communication and collaboration lead to measurable business outcomes. Driven by a passion for strategy, execution, and delivering business outcomes, Susana thrives at the intersection of partner-led growth, innovation, and operational excellence.