E56: Sorry I Haven't Followed Up with Jay Schwedelson

Jay Schwedelson is the founder of SubjectLine.com, the CEO of Outcome Media, and one of the top marketing thought leaders in the industry today. In this conversation we cover a lot of ground, including boundary setting as both humans and marketers, business ownership, marketing pet peeves, and oh yeah, we laugh a lot, too. Key Takeaways [00:01:31] Marketing and ethical boundaries [00:08:17] Boundaries in Email Marketing [00:11:30] Influencer marketing insights [00:15:27] Social Media Isn't Going Anywhere [00:22:08] Marketing Pet Peeves [00:24:26] The importance of follow-up [00:28:48] Relationship building in marketing [00:29:40] Making space for life [00:31:48] Setting expectations for communication [00:38:18] Dealing with overwhelm as business owners [00:41:26] Free marketing resources How to find us - Visit our website – hardnopodcast.com – for show notes, which include links to books and other helpful resources. Like what you hear? Please subscribe, rate and review so others can find us, and make sure to follow us on social media. We're @hardnopodcast on Instagram, Facebook, LinkedIn & YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices