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September 24, 2025 40 mins

When Larry Cothran first climbed into the driver’s seat of a semi-truck, he never imagined the road would lead him to become trucking’s most recognizable social media personality. From his trademark headset (worn everywhere from funerals to graduations) to his unfiltered honesty, Larry has built a platform rooted in humor, resilience, and connection. In this episode, he shares how being broke pushed him into trucking, how persistence shaped his career, and why he now uses his voice to uplift millions of drivers worldwide.

Key Takeaways
✅ How losing his welding job pushed Larry into trucking and reshaped his future
✅ The reality check of chasing money vs. building skills and persistence
✅ Why “comparison is the thief of joy” became a turning point in his content
✅ Stories behind his trademark headset and legendary Christmas trucker party
✅ From billions of views to a shoe deal—how Larry grew beyond the driver’s seat
✅ Practical advice for rookies: endorsements, learning the business, and relationship-building
✅ The deeper mission behind the humor: using laughter as medicine to heal and connect

Larry Cothran Links

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome back to that's Delivered.
I'm your host, trucking Ray,and today we've got a guest who
really needs no introduction Ifyou've been in the trucking
social media world.
He's one of the funniest, mostdown-to-earth voices in the game
and he's built a massivefollowing while still being a
truck driver at heart.
I first met him at Matt's andthe energy he brings in person
is the same energy you seeonline.

(00:22):
But before we roll into it, wewanted to make sure you guys get
to know Larry Larry Cothran howhe's got a big event coming up,
a party for truck drivers andfolks across the industry.
I know people are going to wantto hear about this, so let's
get started right here and he'sgoing to tell you all about it.
So let's get going, larry.

(00:44):
My man, what's happening?
Welcome to the show.
How you doing.

Speaker 2 (00:47):
Appreciate it, man, how you doing.
I'm feeling groovy, man.
I always tell people I'mblessing the Lord, I have the
faith, I'm excited about Jesus,I'm excited about the word of
God.
My cup is running over and Istill want some more.
How about you?

Speaker 1 (00:58):
I love that man.
That's good.
That's good, right there Takinga cup of coffee in the morning,
getting going.
Hey, bring them on.
I love it, man.
Big event coming up.
You know some big thingshappening for you guys.

Speaker 2 (01:11):
Yeah, yeah, yeah, yeah, we got it.
We got a big event coming up.
Man, it's a Christmas party andit's going to be at an
automobile museum, and so theautomobile museum is going to be
like.
This thing is going to be crazywhen I tell you like they in
this, in this museum, right here, they've had like the original
Batman car, yeah, and theyswitch them out like every so

(01:34):
often, like every six weeks orsomething like that.
So I don't know what type ofcars they're going to have,
their cars and trucks thatthey're going to have there at
that time.
But yeah, that's going to beDecember 13th to have there at
that time.
But yeah, that's going to bedecember 13th and, uh, right now
, it's invitation only.
I'm getting ready to put itonline, okay, and when I put it
online, I already know it'sgoing to be like like a taylor

(01:55):
swift concert or something like.
Like you know, I heard aboutthe people that sell like
concerts in minutes.
Yeah, it's gonna be like thatright there, but the thing is,
it's it's it's free.
Okay, I wanted to take sometime to share it with the
trumpers because I've been toseveral events.
With the events I've been tolike man, they, you know they

(02:15):
may focus on the dispatchers orthe brokers or corporate.
You know I'm saying they, theyfocus on that type of thing, but
what I'm focusing on is thetruck driver, and so I I'm
focusing on is the truck driver,and so I want to throw
something for the truck driver,for the people who got the CDL,
who want to step outside of thetruck for a minute, and the
thing is, here's the thing,right here, the dress code is
this the dress code is an uglyChristmas sweater, ok, and then

(02:41):
also you got to wear a headset.
Yeah, yeah, yeah, you got towear a headset.
Yeah, yeah, yeah, you gottawear a headset, man.
So, and then, you know, wearsome blue jeans or something.
I wanted to make it like thatbecause I was like man, you know
.
You know, I know truck drivers,man, you know you may gain a
few pounds while you're on theroad, so you ain't got time to
be.
You may not have, you may havea suit, but your suit may need

(03:04):
to be adjusted and I know youprobably ain't got time to be
going to adjust your suit tomake sure you clean when you
come out there.
So just wear an ugly Christmassweater and wear your headset,
and that'll get you in the doorright there.

Speaker 1 (03:16):
And then probably You're going to buy a new
headset, just for the event Onemore time.

Speaker 2 (03:21):
We're probably going to do some stuff with toys for
Tosh too.
Ah, that's too.
Ah, I may have everybody bringa toy or whatever and drop that
off.

Speaker 1 (03:30):
Nice, yeah, I was thinking, maybe probably get a
new headset bring it in thererepresent, right.

Speaker 2 (03:34):
Yeah, yeah, mostly get a new tie and you know if
you're going to get one.
You got to get you a blue tiger, got to get you a blue tiger.

Speaker 1 (03:43):
I've been hearing some good things about those.
What you say, yeah, what makesthem different?

Speaker 2 (03:48):
Well, man, I like these right here, like you got
all kinds of blue tigers overhere.
My favorite has got to be thestorm, and they got a new storm
that's out right now, but myfavorite has got to be the storm
.
And then I like these righthere because these are solar.
You never have to plug them upanything, you can just quit

(04:09):
these.
I actually just whenever thesego, they don't never go dead.
But if, if they were goingthere, I got the internet
playing games on it oh, I wentout, yeah, a little bit, but
that's all good.

Speaker 1 (04:18):
It's all good.
I don't know what happenssometimes.
I think it's uh, cell phone,gods man, it's like when you're
out in the truck.
They want to make it feel likeit's like you're out there in
Wyoming or somewhere.

Speaker 2 (04:26):
Yeah Well, yeah, I like this right here because
it's solar.
All you got to do is put it inthe windshield.
Once you put that in thewindshield right there, that
thing, it'll charge up by itself.

Speaker 1 (04:39):
I've never seen that I mean that's huge.

Speaker 2 (04:47):
Female on that.
I mean that's huge female blackon really, yeah, love those
shoes up there, man.
The color zone, oh, yeah, yeah,yeah, these are the headings
right here.
I'm the.
I'm the first truck driver toget a shoe deal and these are
the headings right here.
He also got some more.
I don't have them around here,but you also got some more.
These are the headings.
You can go to edhenningscocom,edhenningscocom and yeah, got

(05:09):
the work boots over there, man,he got some new black boots.
He got coming out Boy, themdunkers are hot, they already
out.

Speaker 1 (05:16):
Really, yeah, yeah.
What's so cool about the shoes?
I haven't had one before.

Speaker 2 (05:20):
Well, they're comfortable, man, like my uncle
used to say, sometimes aconstable, some things are
constable, you know, like youput your hand in it, like I had
my family, like when I first hadgot them either, of course I'm
trying them all.
It's one pair, man.
I tried them, jokers on me.
I put my foot in that blood man, it feels like a blanket.
This thing feels like a blanket, like a quilt, hugging your

(05:43):
feet.
This thing feels so good.
And so those were the lightbrown ones that he had.
I mean, he still got them, butthose right there, those are the
most comfortable shoes ever.
You can work all day in them,man, because I work all day in
them.

Speaker 1 (06:00):
Man, it kind of reminds me of your personality.
When people are around you,they just feel comfortable, man,
yeah yeah, yeah, yeah, yeahyeah.
Yeah, that was awesome.
Tell us a little bit about yourjourney.
Let's take a rewind.
Let's take it back to themoment when you decided trucking
was going to be your career.
What pushed you into thedriver's seat?

Speaker 2 (06:17):
Bro, what pushed me into the driver's seat was I was
broke, I didn't have no money.
Okay, I didn't have no money.
Okay, I didn't have no money atall.
But here's the thing right hereI'm looking for a job, couldn't
find no job.
Um, now, this is it.
Oh seven, I had got fired frommy job a few like months ago,
like back in the spring or rightaround yeah, right around

(06:39):
beginning of spring.
So I'm sitting over there, I'mlooking for a job or whatever,
and, um, and I got fired from myjob because you can only get
like three days off within acertain time frame.
Well, I had a sinus infectionand I was welding and I was like
, man, I ain't coming to work,man, I'm, I'm all, I'm all sick
and stuff as though shoot.
And I started looking fortrucking jobs and I was like I

(07:03):
was talking to different people.
While I'm talking to thesedifferent people, some of the
people said to me they was likeman, you going to CDL, going to
CDL?
Well, I done, heard about it.
I ain't really paid attentionto no trucks or nothing like
that, but I started hanging.
I would go to the truck stopand talk to some different
people, hang out with them andI'm starting to see now I'm

(07:31):
starting to see all these truckdrivers with all these things
with all these uh, adult toyslike four wheelers, motorcycles
and you know, they got pools inthe backyard and stuff.
I'm like, hey, boy.
And then some people, man, theyhad they.
Some people had, uh, you know,not only one house but two
houses, or they had a house anda trailer.
And I'm like, do you truckdrivers doing it like that?
And so I met this one blacklady and she said I got two
houses, it's paid off.
And I'm like from trucking, asis that?

(07:53):
Yeah, from trucking.
She lived in texas and I waslike, hey, I said, well, I gotta
get in here.
And I got in there and guesswhat?
It was nothing like, they said,because I thought I was like,
boy, I'm going to be balling now.
No, it wasn't like that at all.
So I had to work my way to thetop, had to work for a couple of

(08:15):
companies.
I quit a couple of companiesbecause they promised this,
promised that, and then you know, I finally got.
I did, did, uh, I done.
Did I done been a companydriver?
Uh, I done.
Trained I done.
Been a lease purchase driver Idone.
Been an owner operator I donedid it pretty much all.
And with doing that I couldmost definitely say that it's

(08:40):
going to teach you some lessonsand be ready for the ride,
because it may be some ups andsome downs.

Speaker 1 (08:46):
I love it.
That's real, real talk.
I remember seeing you with yourheadset on.
I think it was, I don't know ifit was Christmas Eve or
something like that.
You was out trying to get home.

Speaker 2 (08:57):
A couple years ago.

Speaker 1 (08:58):
Yeah, I was like that's amazing.
That's a perfect scenario ofhow it is to be trucking Brother
no-transcript exemption.

Speaker 2 (09:29):
But I had a friend who was driving down and he was
like I'm just going to use thisright here and go down to West
Virginia because it ain'tsnowing over here.
I should have kept driving.
I didn't keep driving and whathappened was I got stuck.

Speaker 1 (09:42):
Did the brakes freeze up or what happened?
First of all, my happened was Igot stuck Did the brakes freeze
up or what happened?

Speaker 2 (09:45):
Did the brakes freeze up?
First of all, my truck had got.
First of all, that wasn't mytruck.
Okay, that's the first thing.
It was somebody else's truck,because my truck was in an
accident.
Somebody hit me.
My truck was at the repair shop, I was using another truck.
I get down there, man, and I getready to go.

(10:05):
And I said, man, I'm going tojust wait it out a couple more
hours.
Then I look out here on the CB.
They said all the highways areshut down.
If you're empty, you can't geton the highway.
And I said you know what?
I'm going to try it anyway.
I open up the door, there'snobody on the highway,
Everything you know.
It's snowing and everything.
I woke up, it's snow everywhere.
I'm like I ain't gonna be ableto get out of here anyway.

(10:26):
So then after that I went to, Iwent outside just to check on
everything.
Now, I had just a little bit offuel and I was gonna get fuel.
But they said, man, it's gonnaget some snow, it's gonna do
this right here.
But I'm thinking it snow isgoing to do this right here.

(10:51):
But I'm thinking it's 39degrees literally, for to get
that cold brother when I tellyou I went out there.
I was running the truck allnight.
I went out there and seenwhether, um, I had coolant
coming out the apu and I waslike dang.
And then I had coolant comingout from under the hood.
I'm like man, what in the worldgoing on?
So yeah, so then the internetwent off, and when the internet
went off I couldn't go get nofuel because they wasn't taking

(11:11):
no payment.
The pumps wouldn't work becausethey pumped you.
You got to use the internet.
So I couldn't even use the pumps.

Speaker 1 (11:18):
Wow.
So, looking back on your rookiedays, what was something you
would do?

Speaker 2 (11:24):
No, that was two years ago.
That was two years ago.
Somebody had hit my truck and Iwas using somebody else's truck
and so I had to get a hotelthat night.
And so it was up in Ohio.
I got a hotel the next.
No, I slept in a truck thatnight.
Then the next night I was likeman, it's going to be too cold,

(11:45):
because I'm over here runningthe truck, it keeps running out
of coolant, the stuff ain'tworking.
So I said, man, and then, plus,I'm about to run out of fuel
too, because I wasn't expectingthat.

Speaker 1 (11:58):
So you laugh about this sometimes, or it wakes you
up in the middle of the night,kind of thing.

Speaker 2 (12:02):
No, no, I laugh about it sometimes whenever I'm
talking about it, because I'mlike man.
That's why I tell people torecord everything, because that
was a situation right there, man.
Nobody would have believed it.
I was getting ready to quitthat day.
I was about to cry.
I didn't cry, I was about tocry.
You know how?
Have you seen Menace to Society?

Speaker 1 (12:26):
Oh man, that's pretty good.

Speaker 2 (12:28):
Have you seen Menace?

Speaker 1 (12:28):
to.

Speaker 2 (12:29):
Society.

Speaker 1 (12:30):
It's like you cry and sigh.

Speaker 2 (12:32):
Yeah, yeah, yeah.
And then, like on that movieMenace to Society, when Cuba
Gooding Jr was in there he washitting the air and stuff like
that.
That's how I felt right there.
I wanted to hey, don't nobodytalk to me, don't nobody do
nothing.
I'm about ready to squirrelsomebody right now.

Speaker 1 (12:51):
Yeah, it's a struggle .
The struggle's real.
I mean I think you made thebest of it.
I mean highway hustling.
I mean how did you get thatgoing?
Your social humor and all that.

Speaker 2 (13:05):
So when it comes to highway hustling, I done had
that for years Because, you know, back in my day I come from
hustling, so I come up with aname just like that right there,
and so I'd be talking to peopleon the phone.
Be like man, what you out theredoing?
I'm out here highway hustlingman.
They're trying to get it outthe mud.
You know what I'm saying, Right?

Speaker 1 (13:21):
Yeah, exactly what it's like.
Man that's a great name for it.

Speaker 2 (13:26):
Yeah.
So I came up with the merch andstuff like that with the name
or whatever, then got somebodystarted doing my t-shirts for me
and my gear and stuff.
So that's highwayhustlincom,not with a G on the end of
hustling, it's like ahighwayhustlin H-U-S-T-L-I-Ncom.

Speaker 1 (13:48):
Yeah, that's right.
Get that right so everybodygets some wild stories on the
road.
What's another truck stop thatyou love to or that you love to
hate?
What would you say is yourfavorite place for food or
people watching?
What would you say?

Speaker 2 (14:04):
Oh man, If I had to have a favorite truck stop, it
would have to be let's see,let's see, let's see, let's see.
Well, you know what I would saywhen I'm here's the thing when
I'm gauging a truck stop, I'mjust not gauging what's in the
truck stop, I'm gauging what'saround the truck stop.

(14:25):
Okay, so for me, if it wasgoing to be something I would
say I know people are going tosay like nah, man, that ain't no
good.
But I would say Gary Indiana,the TA in Gary Indiana, even
though you hear them shots andstuff all the time and you hear
all kind of crazy stuff, I likethat one because across the
street you got several places toeat at.

(14:46):
Then, right across the street,you got a chicken place that you
can eat at as well.
I forgot the name of thatchicken place.
That's across the street, but Ilike that place right there.

Speaker 1 (14:59):
Man, nice, I think.
I pulled over one time thereand didn't know where I was.
I woke up from, you know,sleeping in the back to do the
team driving.
I said where are we at, man?
He said I don't know.
I think we're in Gary orIndiana somewhere.
I said Gary, I think you knowwhat that is.
He's like oh, in and use thebathroom.
And these guys came in withthese big guns just on their

(15:20):
waist I don't even need to keepup the registers, like you see
those guns.
I was like are they about touse them?
Are they just using them to goto the bathroom?
But yeah, it was.

Speaker 2 (15:32):
How long ago was this ?

Speaker 1 (15:34):
Oh, yeah, probably less than a year.
Yeah, less than a year.
I hit the wrong spot year.
Yeah, less than a year.
I hit the wrong spot, maybe.
Yeah, we got out of there.
We did some laps around there,got some exercise and got out of
there.
Yeah, oh man.
So when miles get long, whatkeeps you going?
Music, podcasts orconversations?

Speaker 2 (15:56):
Oh man, I'm kind of like a lot.
You know, a lot of people thinkthat I'm a people person and I
am a people person, but I canalso be by myself too, and so I
don't mind.
I talk on the phone a lot, okay, so conversations get me
through, and then I listen to alot of music too, so music it

(16:19):
gets me through podcasts.
I may listen to a lot of musictoo, so music it gets me through
.
Podcasts I may listen to like,uh, I listened to a lot of uh,
uh, uh, like, uh, teaching andstuff like that.
When it comes I may list toself help, but my main thing I
listen to is like, uh, like Imay listen to the pastor, uh,
preach and stuff like that, uh,teaching on the kingdom of god

(16:40):
and stuff, because that's how Igot everything that I got, so,
uh, by activating, uh, godlyprinciples and stuff like that.
So I usually listen to that andkeep my, keep my faith up there
beautiful.

Speaker 1 (16:54):
I mean, that's you got to have your mind right when
you're out there.
I mean, I've seen one, one ofyour clips too, where you play
the drums uh, yeah, yeah, I'm amusician, yep, yeah that's
what's up, man.
You, I saw, I saw your sign.
I like how you put that outthere.
You, you know, I know it's yourfamily and everything.
You want to make sure that's,you know, not disrespected, and
all.
But you put, you put him outthere.

(17:14):
He did his drum thing, he wasprepared for it, and you said he
already me the sticks.
You showed him one thing or two.
Yeah, yeah, yeah, father-sonmoment.
I thought that was great.

Speaker 2 (17:24):
Yeah, that was crazy.

Speaker 1 (17:26):
For going in and listening.
Where did he go?
Now he's in the Army, he's inthe Air Force.
Air Force, that's right.
Wow, so you're a proud dad.
I am very proud, yeah.
So how long did you do thedrums?
How?

Speaker 2 (17:42):
long were you a musician man?
I've been playing drums.
I was like at fourth gradethat's what's like.

Speaker 1 (17:47):
He's like seriously, he's like yeah yeah, yeah, I've
been playing drums.

Speaker 2 (17:50):
I was like fourth grade I played because, uh, I
played in church and so uhplayed in church and so been
playing that long.
I hadn't had a lot of chancesto play over the last couple of
years because I've been so busyand stuff like that.
So, yeah, well, yeah I stillknow how to play I didn't, I
never.

Speaker 1 (18:08):
I always wanted to, but I never got to do it, man,
so keep it up, yeah, yeah.
So social media and humor um,you've got a natural humor that
connects with people.
Where were you always that way?
Or is this your natural withthe camera, or is it something
that just comes easy for you?

Speaker 2 (18:29):
Well, you know, man, a lot of people ask me that
question and I would say, well,it's probably around like the
two year mark, maybe three yearmark, but until three years ago
I didn't know I was funny.
And the reason why is because Icompare myself to everybody
else, to my cousins and stufflike that, and I'd be like, yeah

(18:50):
, they funnier than me.
And people like Larry, youain't funny, People that I
really held up in you know, uh,respect, esteem highly and stuff
.
They were like you ain't funny,man.
So I thought I wasn't funny.
And then one day I justhappened to look at my videos.
I guess it was what is it?
I guess it was 2022.
Yeah, so I just happened to belooking at my videos and I'm

(19:11):
scrolling and I'm looking I'mlike, man, this guy's funny.
Wait a minute, that's me, I'mfunny.
Like I really am funny, youknow what I'm saying.
So I came to the conclusion hey,man, I am funny.
I'm not going to be comparingmyself to somebody else or
comparing myself to whatsomebody else is doing.
You know what I'm saying.

(19:31):
Like I'm funny.
I'm funny in my own way.
Take it or leave it.
If don't like it, oh well, yeah,comparison is a thief of joy,
they say.
You know it is.
It is comparison is the thiefof joy when you start comparing
yourself.
That's why that's why I don'teven get on social media that
much.
Man.
A lot of people be like man,you on there all the time.
No, I post all the time to getoff right, but I'm not on social

(19:52):
media all the time.
I don't like to get high on myown supply.
You know what I'm saying.
That's what's'm not happy.
You know be looking ateverybody else's stuff.
You know what I'm saying.
Like I don't like to look.
I don't like to look ateverybody else's stuff.
People send me funny stuff andthey send me other people's
stuff.
That's doing what I'm doing.
You know what I'm saying.
Like I don't want to see whatsomebody else is doing or their

(20:24):
commentary on whatever it isthat they're talking about,
because I don't want to stealnothing that they got.
You know what I'm saying.
I'd rather be original.
I'd rather respond originallyand be myself.

Speaker 1 (20:32):
I can see you doing stand-up too, man.

Speaker 2 (20:35):
Yeah, man, I actually got a show this weekend.
Man, really yeah Tell us aboutthat.

Speaker 1 (20:40):
Huh, tell us about that.
Give a shout out for thisweekend.

Speaker 2 (20:44):
Yeah, yeah, it's this weekend, man.
I don't forgot the place, manyou can.
I don't forgot where I'm goingto be at.
But yeah, I got two shows it'sone at seven and one at nine.
And yeah, yeah, I got a showthis weekend, man, but this is
going to be my second show.
So I had one last month.
That was my first show.
So I done did like hosting andstuff like that before, but I

(21:08):
never did like my own set andstuff.
So, yeah, I've been working onthat and so, yeah, and I'm a
clean comedian too, man.
So you know, I don't you know,know I rather touch everybody
than just one person.
You get to get to the kids andeverybody, right.

Speaker 1 (21:26):
Yeah, absolutely.
You get anything experiencesabout trucking in there.
You kind of got your ownseparate.

Speaker 2 (21:31):
So that's mostly what it's about.
So everything I do, I do itwith the headset, and so I'm
going to put so.
I talk about trucking, I talkabout everything that's
connected to trucking, becausemy whole life is based around
trucking.
I don't care if I'm going tochurch I'm going to church with
a headset on.
If I'm going to a funeral, I'mthere with a headset on.

(21:51):
If I'm going to a wedding, I'mgoing with a headset on.
You know what I'm saying.
Whatever I'm doing, if I'mgoing to a soccer game or my
kid's basketball game, or likemy son just graduated from the
air force, I was there with aheadstead on and somebody
recognized me in the audience.
They'd be like hey, are youthat guy that's on social media
that we making them trackingvideos?

(22:11):
I am, oh man, let me take apicture with you, you know so.

Speaker 1 (22:16):
That's beautiful man.
Hey, I love that.
That's how we met too.
That's in person.
I saw you had the headset on,yeah, yeah, that's cool, and
then, too, you inspired me.
I want to get up behind thatmic too and have a set one day.
Truck and Ray come out, blastand see what happens, man.
So, yeah, hey get up there anddo it, man, you can do it.
I think AI can't really comeclose to comedy, man, I'm

(22:39):
thinking that's an art that'sgoing to stand alone.

Speaker 2 (22:43):
Yeah, yeah.
I mean yeah, I don't know if AIcan do some comedy.
I mean because it really got toget there some more.
I mean, you know it really got.
I think it got a littlecatching up to do when it comes
to the comedy thing.

Speaker 1 (22:58):
You want to speak on that?
What do you think about AI?
Where do you think that's going?
Where are we headed with that?

Speaker 2 (23:02):
Man, I'm like this right here when it comes to AI.
I love AI and a lot of peoplesay, man, ai is going to be
taking a lot of jobs in which itwill.
But if you know how to, you gotto learn how to think and learn
how to give this thingdirectives, okay.
So if you don't know how togive this thing directives, you

(23:24):
know I'm saying, uh, you ain'tgonna know how to use it.
You see what I'm saying.
But if you know how to use it,if you know how to use ai, if
you know how to give itdirectives, tell it what to do,
tell it what not to do and stufflike that.
Uh, if you know how to give itinstructions, directions and
stuff like that, I think it'sgoing to make your life super
easy.
I mean, it makes my life.
It makes my life easier withsome of the stuff I be doing.

(23:45):
So I got a lot of stuff I bedoing, a lot of stuff I be
working on and stuff, and itcuts out that middleman to where
you don't have to go, paynobody to do this and that
certain stuff that you can't geta out of do.
But if I could get, could getAI to do it.
I'd be getting AI to do it, butfor the most part, like I would
like AI to drive my truck, butI know we ain't there yet.

Speaker 1 (24:07):
It's kind of reminds me of when they switched from
manuals to automatics.
They were like, oh man, they'regoing to go back.
Automatics is going to let youdown in the mountains.
Now we're driving them.
It's driving them.
It's like no big deal.
You know, automatics is uh,people love them, yeah yeah.
So if you can cut out thatmiddle man, that's dude.
I still like doing the manuals.

Speaker 2 (24:24):
I still like switching yeah, yeah, I got a
manual myself.
I don't like doing theautomatics nice, because, man, I
I've done.
I did an automatic one time,man and I and I pressed on the
gas thinking I'm getting readyto go out there and I'm not
going nowhere.
I'm like it's like a littledelay and I pressed on the gas
thinking I'm getting ready to goout there and I'm not going
nowhere.
I'm like boom, it's like alittle delay, and I'm like I

(24:44):
need to get killed.
Man, I'm about to get hit bysomebody else because I'm
thinking the same about sometakeoff and somebody else was
like, yeah, you got to take offthis feature right here.
And I'm like boom.

Speaker 1 (25:03):
You need to get you cursed out or get you killed.
Man, you're right.
That delay is weird.
I don't even know why they putthat in there.
Um, even some cars now havethat in there.
You got to take it off and putit in sport mode, otherwise it's
, it's sluggish.

Speaker 2 (25:11):
Yeah, yeah, my my yeah, actually I got a car that
does that too and I gotta takeoff a little thing.
The way it start, you don'thave it all like when you stop
it'll turn off, yeah, and thenyou gotta.
So I'm driving my wife's carand while I'm driving her car
I'm about to pull out.
Same thing I'm about to pullout in front of somebody.

(25:31):
Thing gotta crank up.
Then it'll go like what I'mabout to get, I mean, get hit
mess with this thing.
Keep this thing in sports modeat all times turn that thing off
.

Speaker 1 (25:42):
So I tell my wife.
She's like I don't want to doall that.
I said well, you're going toneed it because when it's time
to go, it's time to go.
Hey, you better believe it.
Yeah, for real.
So advice and perspective Somedrivers say trucking is harder
now than it's ever been tryingto get to make a living.
Do you agree?
Or maybe?
Why do you say?

Speaker 2 (26:02):
I would say you can still make a living.
You can still make a goodliving in trucking.
A lot of people say thatbecause they don't know they
hadn't had no mentorship, theyhadn't had no training, they
hadn't had nobody lead them inthe right direction.
You know, a lot of people goout here.
I've seen it time and timeagain where a lot of people go
out here they purchase a truck.
Once they purchase a truck,they get their own authority and

(26:23):
they start trying to get loadsof stuff on the load board.
And I would have told you to doit differently, you know, I
would have told you to say, hey,go out here, go go, get you.
You know, go lease on to acompany, learn the ropes before
you get your own authority andmake sure you secure the money
before you even go.
I didn't get you a truck, yougot to secure you a lane.

(26:46):
Go out here and secure yousomething.
But a lot of people don't knowhow to talk, they don't know how
to build relationships.
And so that's why they saythere's no money in it.
I make more money in trucking,leasedased on to a company than
than a lot of my people that gottheir own authority, than they
make.
Hmm, you know, and so it's allabout who you know.

(27:08):
It's all about, uh, do you knowhow to talk?
Do you know how to buildrelationships?
Because it's still money outhere, plenty of money out here
that's what's up.

Speaker 1 (27:16):
So you have a consultation business as well,
too.
You help people yeah, I do.

Speaker 2 (27:20):
Yep, yep, man, I.
I started off doing it for freeand then, um, uh, I was on the
phone one one month for like 8000 minutes because I had put my
phone number out on YouTube.
Told people, hey man, that'swhen I was just on YouTube.
Hey man, just give me a call,man, I'll talk, because all I'm
doing is talking and driving,talking and driving, and so

(27:43):
that's kind of stuff right there.
Before you know it, 11 hours isup, you know, and so I would do
that.
And then, after I would do that, right there, uh, I would start
.
I charged, I started chargingpeople $150 for 30 minutes and
people were like, oh man, thisis, this is groovy, so I was
making money doing that.
And then I took it up because,uh, um, because my time just got

(28:08):
more value, so I took it up to$250 for 30 minutes, and so
usually within the first fiveminutes, I'm going to save you
$10,000.
Because you better go out theretomorrow and buy you something
you just decided to.
And then some people don't wantto pay it, and that's fine, you
can go with somebody else.
You know what I'm saying.
But if you don't have $250 tospend with somebody to get a

(28:31):
consultation.
You know what I'm saying.
You don't need to be interestedanyway.

Speaker 1 (28:36):
There it is.

Speaker 2 (28:36):
If a tire blowout, a tire blowout is going to cost
you more than that.
But see, people don't know,they just want they just.
They'd rather have all of theirmoney and have their own
authority than to be leased onwith somebody and get a certain
percent.
You see what I'm saying.
I'm the type of person likethis right here.
I'd rather have half of a watermilling than a whole grape.

Speaker 1 (29:00):
I like that.
That's what's up, man.
That's the hard, real facts yougot to look at.
That's the part about trucking.
That is real talk.
They just want to think aboutthe dollars.
They want to think about themoney.
Um, what advice would you givea rookie getting started?
Uh, maybe they're feeling alittle overwhelmed.
Would you tell them to keep atit?
Or?

Speaker 2 (29:17):
yeah, yeah, I tell them to keep at it, man, and
learn everything that you canlearn.
Um, if you're going to be inthis industry, I will get every.
Uh, I will get everyendorsement that I could get.
I will get every, every.
It don't matter if you aregoing to do hazmat or if you say
you know what I'm never doing.
Doubles and triples, get themanyway.

(29:38):
Get the doubles, triples,tankers, get hazmat.
Get everything that you can get.
And then they got a yearlything.
What's the thing where you goto the airport To like a clear
oh no.
Yeah, it's like the pass thatyou can get to go through the

(30:00):
lines at the airport.
They got that right there.
I forgot what the name of it is, but they got that right there
and a lot of people have it, butthey don't have it for trucks,
and so because you got toqualify every year to be able to
get that right there and a lotof people have it, but they
don't have it for trucks, and sobecause you got to qualify
every more every year to be ableto get that right there, so you
need to be able to get that, umand once you get that right.

Speaker 1 (30:18):
There you can start picking up stuff from the
airport oh yeah, they got those,um, those different passes that
help you get into certaincorridors of the airport.
You're not going to ever get tothe center, but yeah, I have a.
I have a badge that does thattoo for the company.
But to get it for yourself is atotal different thing yeah,
yeah, and you got to pay forevery.

Speaker 2 (30:38):
I mean, you got to get it, like every year or
whatever.
But but it's simple, man.
Like learn everything you canlearn.
Don't be don and say you know,I'm going to get my own thing.
You know, learn what you canlearn for a year.
Then go out there, jump outthere and get your own equipment
.
You know, of course, get you amentor first to guide you

(30:59):
through the whole thing.
And I'm not saying that becauseI'm a mentor, I'm saying that
because you don't want to getout here and lose all your money
.
You know what I'm saying.
Even if I was charging let'ssay if I was charging you $5,000
to mentor you, if I'm chargingyou $5,000 to mentor you, it's
either you go out here and getmentored by me or get mentored

(31:21):
by somebody else, as long as youget the mentorship.
I'd rather you get mentorshipthan go out here and crack your
head and lose a whole bunch ofmoney because you could have
avoided certain things with apre-purchase inspection.

Speaker 1 (31:36):
That's a mentorship right there, isn't it?
That's not the one you want topay for, though.

Speaker 2 (31:41):
That's not the one you want to pay for.

Speaker 1 (31:42):
That's the hard not.

Speaker 2 (31:43):
That's the involuntary mentorship man.
I should have did this.
I should have did this.
No, you should have went toLarry.
That's what you should havedone.

Speaker 1 (31:51):
That's what's up, and so where is this headed in the
future?
Where do you see yourself going?
Or the platform?
Or with the next five years,maybe?
I know you have the eventcoming up.
I want to remind people of thatagain.

Speaker 2 (32:12):
If you could change one thing in trucking, what do
you see possibly molding overthat next five years?
As to where you want it to be,man, I really don't know.
Man, it's up in the air rightnow.
I may retire, you know, I'msaying it just depends.
Um, I'm wanting to be like jakefrom state farm, so as I'm
wanting to be on commercials andstuff like that.
So I'm gonna do something justsimple like that right there.
But you never know, man, I justkeep it, I just uh keep it one
day at a time.
And uh, I do have goals.
But but you never know, man, Ijust keep it, I just uh keep it
one day at a time.
And uh, I do have goals.

(32:33):
But you don't, you never know.
Those goals make change.
But uh, I don't plan on drivingfor forever.
Uh, I do plan on.
Well, I plan on driving.
I may take a little here andthere.
You know what I'm saying, but Iain't going to be like I'm not
going three weeks at a time, nomore.
Anyway, I ain't doing that, nomore but for the book.

Speaker 1 (32:53):
I'm looking for the, the book, the memoirs.

Speaker 2 (32:56):
Yeah, yeah, I got, I got, I got.
I'll probably get a book comingout.

Speaker 1 (33:00):
Yeah yeah, that'd be slick man, yeah yeah.

Speaker 2 (33:17):
I, I've been thinking about that for the last month
actually.
So I'm probably going to dosomething that shares my story
about how I built the empire andsome of the things I've done.
Just from you know, being thefirst truck driver with a shoe
deal, and you know, withdifferent sponsorships and stuff
like that, and you know how Ijust took just from the set,
just from my seat in my semitruck, took that and made it a

(33:40):
household name.

Speaker 1 (33:40):
I mean, coach, that's what I'm talking about brother,
I mean a lot of people realizethat I mean you sitting on a
lotto ticket.
Having a CDL opens up so manymore doors for you when you
don't have it.
You're right, having a CDLopens up so many more doors for
you when you don't have it.
And yeah, you can change thegame to use that as a pilot to a
stepping stone to get to thenext level in your life.
Like you said, if you want tomake, have sponsorship deals
where you're able to do those,those, those uh uh deals right

(34:02):
there, maybe with like Coca-Colaor something.

Speaker 2 (34:06):
Yeah.

Speaker 1 (34:06):
That's what's up.
Yeah, that's what's up.
Yeah, there you go.

Speaker 2 (34:11):
I don't do nothing by happenstance, man.
I've drunk that on camera Gunson purpose.
You never know.
It may be somebody who I'malways looking for a deal, man.
I always look for a sponsorshipdeal.
I don't work with so manypeople, and not to mention that
I am the number one trucker inthe game.
You know what I'm saying, I inthe game.
You know what I'm saying.
I'm not saying that justbecause I think I am.

(34:31):
The numbers prove it.
You know.
So for a fact from like, forinstance, from June of 2024 to
June of 2025, I had over 5.11billion views on Facebook alone.
God Ain't no other trust oftouching that.
Okay, that's just on Facebookalone.

(34:51):
We't no other trucker touchingthat?
Okay, that's just on Facebookalone.
And we're not talking aboutInstagram, tik TOK, youtube,
we're just talking aboutFacebook alone.
Over 5.1, 1 billion views Okay,the engagement on that is
ridiculous too.
I'm just leaving it at that.

Speaker 1 (35:08):
Ah, yeah, that's yeah , you're the real deal, for real
.
Yeah, respect, man, that's abig, that's some big numbers.
Uh, putting it out there andmanaging it yourself, man,
that's yeah do everything from.

Speaker 2 (35:24):
it's crazy how I did everything from this cell phone
right here.
Right, everything from the cellphone, so you, everything from
this cell phone, so you're anAndroid guy or Apple guy.

Speaker 1 (35:34):
You're an Android guy or Apple guy.
I like both of them.

Speaker 2 (35:39):
I got an Android too.
I got the Google Pixel righthere, a Google Pixel 8.
And then I got the Samsung A no, the Samsung A24 Ultra.
Then I got the uh this, uh, thesamsung a, the no, the.
Yeah, samsung a24 ultra.
Yeah, samsung galaxy 8.

(35:59):
So, whatever, it is the latest,the latest, uh, samsung phone.
I got that.
And then I got the um, theiphone 16 pro max.
I was gonna to get the iPhone17 Pro Max with the two
terabytes on it, but theyweren't able to order it for me

(36:20):
because I had already had aprevious order that's going out
because I got the Apple Watch,the new Apple Watch Ultra 3.
I'm a tech guy man.
I love tech.
I'll probably get that iPhonenext week or something like that
.
The new one.

Speaker 1 (36:35):
Yeah, the new one, super thin.
You think it'll go in the backpocket, it'll be alright.

Speaker 2 (36:40):
Yeah, well, you know what I use my stuff.
I put a case on my stuff.
I use my stuff just to record.

Speaker 1 (36:48):
Yeah, I like that man .
You put the cameras right inthe truck.
Yeah, beautiful.
Yeah, help people see that.
This is what it's about.
I have to do some colliders onthere.
That was nice man, take us fora ride with you, yeah yeah too
many people in the truck in reallife.

Speaker 2 (37:03):
You said what you can't fit that many people in
the truck in real life no, no,no, you can fit about one, two,
maybe three, four, uh, if theysitting on the bed, just
depending on how they sitting onthe bed, how your truck is laid
out, stuff.
But yeah, yeah, you can't get,you can't catch that many people
on the truck, nice ah, man.

Speaker 1 (37:24):
So when drivers look back and they see the impact
that that you've had, um, whatdo you hope that they get the
takeaway?
Or working with, or talkingwith you, or or just laughing
with you?

Speaker 2 (37:36):
yeah, well, man, I really hope.
I really hope that when peoplesee my content, that it
brightens up their day, that ithelps them get out of depression
and oppression and helps themum, uh, get through the day.
And you know, because a lot ofpeople have so much stuff that
they go through throughout theday and stuff they got going on

(37:58):
at home and stuff that they'llnever share with anybody.
But I hope that my content wassomething that helps heal them,
because the Bible says laughteris like medicine, so I'm just
hoping that my content is ableto heal them and help them get
through the day.
That's why I was making it.

Speaker 1 (38:17):
I think you're accomplishing it.
You did that for me before weeven knew each other.
Yeah, for real, real talk.
There were some rough yearsback there.
I hope we get a break.
I don't know if they want us tohave a break, but it'd be nice
to have a break from the 2020stuff and all the drama.
Speaking of what goes on in thetrucking world.

(38:39):
Man, what's going on in theworld?
They all trying to figure outhow they want to be a truck
driver without a truck.
I guess they want to have thatsame stress.

Speaker 2 (38:46):
I guess they do, man.
It's a lot of crazy stuff goingon, man.

Speaker 1 (38:51):
Man, yeah, that's what I love about the show I get
to do with one of my drivers.
I know a good friend of mine.
We talk about what's going onin the world.
Man, it's like what is going on?
Yeah, well, that's it.
Thanks for your time.
I don't want to keep you toolong.
I know you're a busy man.
Thanks for cutting that timecarving it out for us so we
could see the window to yourlife and what keeps you going.

(39:12):
That's an inspiration for us.
And also, hey, those shoes.
You got to get your hands onthem, right.
Yeah, yeah, got to get thoseboots.
Yeah, I love that man and soyou're an awesome individual.
Keep doing that greatperspective.
So, for anyone that's listening, make sure you follow Larry
across social media.
What's the best way they canget ahold of you Talk?

Speaker 2 (39:32):
to you my phone number 770.
No, not my phone number.
Yeah, so my phone.
Yeah, so you can reach out tome on Instagram Facebook.
My Facebook is Larry Cothard.
Currently I have about 1.2million followers on there.

(39:52):
That's the one.
Or you can get in touch with meon TikTok and that's.
I am Larry Cothran.
Everywhere else is I am LarryCothran.
All together.
I am Larry Cothran.
So once you type in I am LarryCothran, that's all together.
Once you type in I am Larry, itshould pop up.

Speaker 1 (40:10):
Nice, beautiful.
So thanks again for being herefor everyone, also listening and
keep it rolling, stay safe outthere and that's the living.
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