September 12, 2025 • 51 mins
The landscape of trucking is changing rapidly, but one constant remains—the need for practical solutions that help carriers succeed. In this conversation with Jeff Resch, Operations Lead for Uber Freight’s Powerloop division, we explore how innovation is reshaping opportunities for owner-operators and small fleets.
Key Takeaways:
✅ Powerloop eliminates barriers – Carriers gain access to premium drop-and-hook freight without the heavy cost of trailer ownership.
✅ Leveling the playing field – Small fleets and owner-operators can now compete for efficient freight opportunities that were once reserved for big players.
✅ Flexibility at the core – Use Powerloop trailers for Uber Freight loads, your own shippers, or other brokers—putting carrier choice first.
✅ No competing with company trucks – Unlike asset-heavy models, Powerloop prioritizes carriers rather than protecting its own fleet.
✅ Nationwide expansion – What started regionally is now available across the U.S., with exciting new dedicated tour options in Texas offering consistent schedules and income stability.
✅ Future-focused partnership – Jeff’s advice: “Partner with someone that has a future for you in mind.” Powerloop is designed to grow with carriers, not just use them.
✅ Adapting to industry changes – From AI tools to market shifts, carriers must “look 300 yards down the road” to anticipate what’s next.
✅ Strategic positioning – Success comes from aligning with partners building meaningful opportunities for carriers, not just themselves.
Ready to explore how drop-and-hook opportunities could transform your operation? 👉 Download the Uber Freight app today or visit uberfreight.com to learn more about Powerloop.
Interested in being a guest on the podcast? Click here to join the conversation!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Welcome to another episode of that's Delivered.
I'm your host, trucking Ray,and today we have a special
guest with us.
Today, you know there's goingto be a lot of things that
carriers are taking control of,want more consistency and
opportunities to grow.
I'm joined by Jeff Resch ofUber Freight, and we're talking
about Powerloop.
This is a drop-and-hook trailerpool program that's expanding
(00:23):
in a big way With the launch ofa dedicated tour.
Carriers now can access morepredictable lanes and the
ability to scale without takingon more equipment.
So, whether you're anowner-operator or a small fleet,
or just trying to stay ahead ofthe industry, this episode is
all about practical innovationthat meets drivers where they
(00:43):
are.
Practical innovation that meetsdrivers where they are All
right.
So welcome you to the show,jeff.
How are you doing?
Speaker 2 (00:52):
I'm doing well, ray, thank you.
Thanks for having me.
It's always a little bitexciting when I've got a little
technical issue to get off theledge, but we're ready to rock
and roll.
Yeah, absolutely.
Speaker 1 (01:04):
Yeah, thanks for hanging in there.
Speaker 2 (01:07):
Hey Ray real quick.
I was just kind of doing adownload on you and I see that
you're from Minnesota.
I'm a Minnesota guy as well.
Speaker 1 (01:16):
Excellent, yeah.
When I saw that, I was like hey, somebody else local, I mean
that's great to be able to talkto you.
So yeah, I'm right here on theSouth Metro.
Yeah, so St Paul side, yeah.
Speaker 2 (01:26):
On the east side.
So, yeah, great meeting you andthanks for having us on the
podcast.
Speaker 1 (01:33):
Yeah, we're going to be able to do more of these in
the area.
Focus on the local area.
I mean, there's a lot of thingsthat Minnesota has to offer and
you're one of them, so let'stell us about yourself.
Um, you know, welcome you tothe show.
Share a little bit about theaudience so they can understand
what uber freight and how yougot involved in that yeah, yeah,
sounds good.
Speaker 2 (01:53):
Um, again, my name is jeff fresh.
Um, I run operations for adivision at uber freight called
power loop, and power loop isessentially you, essentially
like we own the trailers and wefind carriers to pull the
trailer, so it's a power-onlysolution kind of like others in
the marketplace.
(02:13):
My background basically grew upin the Minnesota area, so
definitely surrounded by somebig logistics companies, whether
it be trucking or, you know,like the CH Robinsons of the
world, my background since 1996has been on the trucking side.
(02:33):
Basically, I cut my teeth inthe trucking space and was in
that for I don't know, 20, 25years or so, um, before coming
over, uh, to Uber freight.
So, um, big difference fromgoing from running assets, you
(02:54):
know, trucks, working withdrivers on a continual basis or
daily basis and troubleshootingthe problems, um, to you know,
coming over to Uber, right, um,pretty big, pretty big
difference.
Um.
But the reason I came is thereis innovation, you know,
(03:15):
disruption, um, there is afuture in in the logistics space
and it's kind of an interestingtime, you know, over the years,
you know being on the truckingside, it was okay show up to
work, pick up a load on time,deliver it on time, rinse,
repeat, right, and get as manymiles for the driver as humanly
(03:37):
possible.
I think all of those thingsremain true.
Right, that's the essence oftrucking service and providing a
lot of livelihood for thedrivers.
Right, the difference is there'sall this AI stuff and machine
learning and automated systemsand the internet and all these
(04:00):
technologies that have kind ofbeen fostered over the last
really, you know 25 years.
You know it went from just youknow kind of an ordinary tms to
now you got these automated loadboards and freight matching,
you know systems, and now ai iscoming into play and, and you
(04:23):
know, it was just time for me.
I was like, okay, I want to be,you know, looking more forward
and contribute to something thatis going to, you know, kind of
lead and change the industryversus just doing the you know,
kind of the mundane right kindof the mundane right.
(04:45):
But again, with all thesetechnological advances, we have
to get to the point where we'remundane again.
Right, we have to get to thepart where we're boring, where
it's here's the process andrinse, repeat, and with all
these new technologies coming inand machine learning and the AI
(05:06):
, it's changing, theenvironment's changing
exceptionally fast and it's justexciting being with a company
like Uber Freight that is on theforefront of trying to make
those changes.
It doesn't come easy.
It doesn't come like, hey, youjust flip a switch and
(05:27):
everything's automated and lifeis happy, right, and integrate
AI and all these things happen.
You know, and there's euphoria,right, it doesn't work that way
In the real world.
It's still a people business,right?
Whether it be picking up theload and delivering it with a
(05:50):
driver, a dispatcher helping adriver, you know, make sure that
they have a livelihood.
An owner of a trucking companymaking sure that the resources
are there, whether it be trucks,that the resources are there,
whether it be trucks, fueldrivers, trailers, you name it
(06:13):
in order to create this visionof, you know, building a
trucking company.
And then over to the logisticsside.
You know it's having a saleseffort that provides value to
not only the shipper but, youknow, to the carrier partners.
You know this whole thing iskind of intertwined and you know
we all have to use this newtechnology to.
You know, figure it out right,and I think it's going to be
(06:36):
interesting in the next fewyears, especially to see you
know how we can use these newinnovations to be tools in order
to kind of help.
You know, really, there's twocustomers in the world, you know
, there's the shipper andthere's the driver, right, and
this technology has to kind ofglue the two pieces together,
(06:59):
right?
And it's a very imperfect world, right?
If it was easy, you just, youknow, like I said, push a button
and everything would connect.
There's just so many thingsthat make it dynamic.
So, creating a tool belt andallowing drivers, in this case,
(07:19):
to maximize their earnings, gethome when they need to have a
lifestyle, make enough money topay the bills, it's going to be
very interesting to see how itplays out, and I'm part of the
technology team at Uber Freightand the solutioning team at Uber
(07:40):
Freight that is trying to helpkind of bridge that gap.
Speaker 1 (07:44):
Nice.
I think that's great.
I mean, it's something to beexcited about.
You think about all the AIstuff that's coming out and,
like you said, eventually it'sgoing to be the norm.
It's not going to be this newthing all the time.
So great to touch on that.
I like that.
Uber Freight is also the PowerLoop one of the programs.
Can you explain some of thatfor our listeners as well?
Speaker 2 (08:05):
Yeah, powerloop.
So let's, this is kind of themain reason I came over.
So Powerloop, imagine, you know, like one of the challenges,
especially for owner operatorsin small companies, right, is
the simple fact that it's reallyexpensive to operate.
It's super expensive to operate.
Trailers can range anywherefrom $35,000 to $50,000 just on
(08:31):
the dry van side, depending onthe specs.
And if you can imagine doingdrop-and-hook scenarios with the
large retailers of the world orthese large shippers that have
tens of thousands of loads butrequire a drop trailer, if, if
you got 10 trucks or you gotfive trucks or maybe even have
(08:52):
30 trucks, yeah, you might,you're gonna have a trailer
behind your truck, typically,but you need economies of scale
in order to tap into thoseshippers, because it's expensive
to do it and it's verycomplicated because you've got
these dynamic networks that youhave to deal with.
So what we're doing is we'resaying, hey, mr and Mrs Owner
(09:16):
Operator, we'll supply thetrailer, right, we'll put in 50
trailers at a particularlocation or 75 at a drop
location.
And what we're looking to do isyou know, obviously we have to
capture that cost, right?
But the advantage for a normalwrapper, there's an efficiency
(09:36):
gain, right?
And, ray, I think I believeyou've driven for or drive for
UPS so that drop and hookcapability, where it's like you
go from location to location,you don't have to wait two,
three, four, five hours tounload, you drop it and you go
right, the driver doesn't becomea truck driver to sit in a dock
(10:00):
.
Right, running truckingcompanies over the years and
working with drivers, the numberone complaint is fine, right,
you know running truckingcompanies, you know over the
years and working with drivers.
The number one complaint is I'mright, don't waste my time.
If I'm going to get, if I'mgoing to be on the road away
from my family, away from allthese different things, don't
waste my time.
Right, so this helps us getthere.
(10:24):
The challenge is, um, you know,because we're using our trailers
, it's like how do you like,what do you do when you get to
the end?
Right?
So if you go from dallas intoatlanta, now what?
Right?
So there's two different waysyou can do it.
So you know, imagine, you know,ray, you're, you're behind the
(10:47):
wheel of a truck and you'repulling one of our trailers from
Dallas to Atlanta.
The first thing you do like ina route to Atlanta is you can go
into our app, our app, the UberFreight app, and you can look
and say, ok, you know, there'snothing quite ready yet.
(11:07):
And then, three hours later,you know, you take your you know
stop, for, you know to grab abite to eat.
Then you look, oh, here's anAtlanta load going, you know, to
St Louis, missouri, great.
And then there's the St Louisback down to Texas.
Now I just completed that loopand we give the owner-operator
(11:31):
the ability to go on our systemand book their own backhauls,
right.
So that's one thing In somecases, right.
And this is a marketplace andyou know, one of the things that
for us to be successful in thisprogram is we have to give an
owner operator choice.
Right, it's not, it's, there'snothing forced behind it.
(11:52):
It's like, hey, I want thisload from dallas, atlanta, great
, book it now.
If we're not gonna I'm notgonna force them to take
something, um, from atlantagoing anywhere.
We're just there to provideoptions and if, for whatever
reason, we don't have an optionwhich we hope we typically do,
but if we don't, they can go tothe open marketplace.
(12:13):
Maybe they have their ownshipper, maybe they have another
broker that they work with andthey can use our trailer for a
given period of time to get itback to Dallas.
Now it doesn't come.
You know the way.
The way that we do it is youget this free amount of time
from once.
The moment you pick up fromDallas going to Atlanta, you get
(12:34):
some free time to get thetrailer back right to Dallas so
we can do it all over again.
In the event, it takes longerbecause maybe he went to St
Louis and then down to Dallas.
Well, we have a trailer chargethat we apply.
Everyone knows what the cost isup front.
Hey, it's going to be X amountof dollars per day to use the
(12:56):
trailer, greater than this freeallotment of time, and it's very
reasonable.
It's very within market and theowner-operator can use that,
take the trailer for a few moredays and then get very
reasonable.
It's very within market and theowner-operator can use that,
take the trailer for a few moredays and then get it back.
So it gives you options,especially, you know like the
one thing about you know thismarket is we all know the rates
(13:16):
are quite awful If you'rerunning in the over-the-road.
You know non-dedicated space,the rates are garbage at best.
I think we all know thatTrucking companies are going out
of business.
So what needs to happen is theowner-operator has to have some
choice and when the market doesstart turning, well, hey, we're
(13:39):
not going to force them ontosomething to lose money.
They have to be able to makethe money, otherwise they won't
come back right, they're goingto leave the uh, leave the, the
space and or go to some otheroutfit, and then our trailers
don't move.
So it's, it's a truepartnership.
Like we're making theinvestment in trailers, we're
(14:00):
making the investment in sales,um, we're not making the
investment in truck, but we'remaking an investment in
relationships.
So we're we're doing so and, um,you know dedicated lanes, um,
you don't have to have adedicated lane.
You can just come in and do oneload and do a turn and come
back and turn it in and be onyour merry way, like whatever
you want.
Um, but for an example, likeI've got um a new um piece of
(14:26):
business that's going to bestarting in Dallas, kind of
going all over the country, forthat matter, and we're going to
need uh to cover about 55 loadsa day.
So imagine being 10 trucks.
You know you're not going toget 55 loads a day, right,
you're not going to have 200trailers to apply to get that.
So we're on the hunt right now.
(14:47):
We need as many owner-opperslooking to use this platform in
the state of Texas in the nextthree weeks.
Oh wow, just to put a plugright there.
Speaker 1 (15:00):
Yeah, yeah, great opportunity for a lot of people
to make that part of theirnetwork.
Like you said, as a broker,you're trying to get people
connected.
You're trying to get thoseloads delivered.
I mean that's a huge task thatyou guys are accomplishing with
trailers and no power units.
I mean that's amazing.
I know you do probably havepower units, but just not enough
(15:21):
to do that lift, like you'resaying.
You need help with that.
Speaker 2 (15:25):
Yeah, we don't have any power units, none Zero.
Speaker 1 (15:29):
Oh, wow.
Speaker 2 (15:30):
It's all trailers.
Speaker 1 (15:31):
Hey, how about that?
That's amazing how far you guyshave come and accomplished
without that.
I mean, how long have you guysbeen doing this?
Speaker 2 (15:39):
Yeah, great question.
So PowerLoop started back in2018.
And much of the freight that wedid um during that moment in
time was really kind of shorthaul, you know, like less than a
hundred mile um radius around acouple of key points one in
Southern California, one inDallas and business grew Um.
But one of the challenges iswhen, when you have like trailer
(16:02):
drop pools, um, there justisn't enough money in some of
these short loads to pay for thecost of the trailers unless you
have really old, dilapidatedtrailers, which we don't.
So, fast forward from 2018, thebusiness kind of grew
incrementally, year over year,and about two years back we said
(16:22):
, you know what, let's make achange and let's start attacking
number one, the broader market,meaning the lower 48, and, more
specifically, let's startexpanding our length of haul.
Right, let's start, you know,catering to not only, you know,
these short haul local drivers,but let's also start catering to
(16:43):
um some of the long haul umshippers that you know might
have a thousand 1500 miles, youknow, shipments.
So since then, um, since westarted that, we, we, we started
that kind of transition abouttwo years ago and through the
RFP season, you know the bid,have the bid cycle, um season,
(17:05):
which is typically startingabout now, right.
So last year we aggressivelyattacked that freight and, as a
result, we've doubled in sizeyear over year.
So um expanding exceptionallyfast.
The customers have a want and aneed and they're willing to take
(17:25):
action, to kind of invest inthis kind of network, and it's
it's grown fast.
It's it's just a matter of um.
You need economies of scale toto drive maintenance costs, to
make sure that you're gettingthe inspections done in a timely
fashion, and all these kind offun things.
So we've invested a ton ofmoney to do this and it's
(17:52):
working.
And now it's just a matter ofhow do we get this out to the
masses?
Like, how do we, you know, showthe owner operator community
that, hey, you can, you can, youcan do a lot of this on a
regular basis.
Or you can just do one right,like if, for whatever reason,
(18:12):
you know, you're in Dallas andyou can't find the perfect load,
or maybe you just need to getout and back because your kid's
got a football game on Fridaynight.
So what you do is you come ontoour platform, you go bobtail in
to a particular shipper that wehave designated, you pull the
load, make the delivery let'ssay the delivery is 500 miles
(18:35):
away and then start looking fora backhaul right, just like you
normally would, and thedifference is you're using our
trailer but you're able to getaccess to a load that you didn't
see on the load board or maybeit didn't pay the same.
So it gives you kind of anopportunity to, you know, to get
going.
Speaker 1 (18:54):
I think that's great man.
You know, yeah, people bob hitbob telling you know deadhead
going around.
You know they could just lookon your app see if there's
something they can do in thearea.
It gives a lot more options.
So big ups to you guys doingthat, providing that service for
the industry, not shying awayand tackling it head on.
So that's good.
Is there a way that it sayshere recently you expanded and
(19:18):
you got these dedicated tours.
Can you explain what that meansand why it's a big step forward
for carriers?
Sure?
Speaker 2 (19:26):
Yeah.
So you know, like I said backin 2018, you know, we really
just started in.
You know two markets.
So we got the Dallas market andthe Southern California market
and with that being shorterlength of haul, it just didn't
get to many carriers.
Right, it was a very select fewin both those markets.
(19:47):
In both those markets.
Now that we're doing long haul,like I said, it kind of opened
up and expanded this broaderability of ours.
So now we have SouthernCalifornia, we're doing business
in Dallas, houston, san Antonio, chicago, columbus, cincinnati,
cleveland, atlanta, charlotte,south Carolina, florida, new
(20:10):
Jersey, maryland, pennsylvaniaI'm sure I missed a few states.
Indiana is another one.
So now just about anyone hasaccess to this kind of freight
as we go forward.
So what's significant is thegrowth that we've made and now
we have options.
(20:31):
Now we're growing.
So not all options are perfect.
Right, we don't have 10,000loads in Atlanta, right for
everyone to kind of snack on,but it's growing and I think
over a period of time, you'llsee further expansion.
Over a period of time, you'llsee further expansion.
(20:53):
And one thing that I would kindof call out to owner-operators
and small trucking companies istake a look and then, if you see
a lane or a group of lanes thatmakes sense for you, let us
know, give us a buzz and you canjust call through the booking
of the load and they'll get toone of our reps and talk about
(21:13):
hey, do you have this one on aregular basis?
The vast majority of thebusiness that we're hauling
today is contracted freight andyou can ask, hey, could I get
this on a regular basis?
Maybe you know someone, ashipper or a broker, that has a
backhaul right.
Hey, if I can get the same loadevery single day?
Well, guess what?
Now I can make my kids afootball game, now I can make
(21:36):
the dance recital.
Now I can hang out with mybuddies on the weekend.
Whatever is important to you,we're here to kind of help you
build a business around ournetwork Nice.
Speaker 1 (21:50):
So you got some drivers that are cautious about
adopting adapting to new tools.
What would you say to some ofthose people to ensure that they
can rely on this newer systemlike this, like the Powerloop,
that is easy to use?
Speaker 2 (22:04):
Yeah, I would say this.
I would say that, yeah, thereshould be some apprehension with
some new tools.
And you know, here's the dealLike, we're in it to win it,
right, we're all in, we're goingdown the path.
Like I said, we doubled ourbusiness year over year.
Leadership is looking for us toexpand even further, right, and
(22:28):
the thing about it is, ifyou're looking for a partner
that has this type of solution,I would highly recommend
thinking about what does it meanfor me, right?
There's others that have theseprograms, that have their own
trucks, right?
Well, what does that mean?
(22:49):
Does that mean that theirtrucks are going to move first
and I'm going to move second?
Right, maybe it does, maybe itdoesn't, but you know, being a
trucking operator in my past,our trucks always move first,
right, because we're paying thenote on the truck, right?
(23:09):
So that's one thing to consider.
Another thing to consider is,because we're expanding, there's
going to be more and more andmore and more opportunities over
a period of time.
So, partner with someone that'sgrowing.
You know, don't partner with anidea, right, an idea is good
(23:30):
and sometimes ideas turn out tobe fantastic, but we're beyond
the idea stage, we're in theacceleration of growth stage.
So what does that mean?
What does that mean for anowner-operator?
Well, you're going to haveconsistent lanes.
You know what you're going tobe able to get.
You know the shippers thatyou're going to be able to work
(23:51):
with.
The other thing it gets is orthe other consideration that one
should take a look at sometimesthese other organizations don't
allow you to use the trailer onother freight.
It has to be within theirecosystem or nothing.
Well, we're setting this systemup so that you have the
(24:14):
flexibility.
You're an owner operator, we'rejust.
We're just a conduit to helpingyou find lanes and providing
access via our trailer networkinto shippers that you normally
wouldn't have access to.
However, in this case, you canuse our freight or you can use
your own right, whatever worksand, at the end of the day,
(24:35):
right, you're building abusiness around your truck.
If we give you a lane fromDells to Atlanta and you find
another outfit that gives youfrom Atlanta back to Dallas,
we'll high five right, we'll putyou on a contracted land and go
right.
So make sure that the partnerthat you're choosing to go with
(24:58):
has a future for you in mind.
It doesn't always mean that, hey, you come haul a load out of
North Carolina for Uber Freighttomorrow.
We're going to have it allfigured out for you, but we have
some.
So take figured out for you.
We, you know, but we have some.
So take a look at what we haveand then, over a period of time,
you know, as we expand, youhave your pulse, your ear to the
(25:20):
pulse of uber freight and thenwe, you know, have further
conversations.
So I think, yeah, yeah, I thinkI think it's just a little bit.
You know, you have to lookinternally and have a strategy
of what you know like why areyou doing business with Uber
Freight?
Why are you doing business withthis broker or this shipper?
(25:41):
Right, there has to be purpose,and if there's no purpose or
strategy behind it, you're justa transaction.
Now, yes, are some of thedrivers and the freight that we,
you know, execute on a highdegree of transaction.
But if I have, again, if I havecommitted long-term, year-long,
(26:01):
multi-year-long deals, do youthink I want a transaction you
know to deal with, you know, 365days a year?
No, we want.
We want to find carrierpartners that want to carve out
their niche and we want to helpthem get there.
Speaker 1 (26:18):
I like that.
Uh, it's almost like you'rebuilding community with trailers
.
Um, you're buildingrelationships to know that you
can grow with a company likethis, that they have the
resources available to expand,versus you looking into your own
pocket but yet all you need todo is maintain that relationship
, versus um going to the bank,back and forth to the mechanic
or trying to get those trailers,because there's a lot of junky
(26:39):
trailers out there.
So we see uber freight trailersthere.
They look pretty good.
So nice job with that, nice jobyeah, it's not.
Speaker 2 (26:48):
It doesn't come without its own challenges.
I get a phone call.
Everyone oh, this trailer isthe worst trailer of all time,
blah, blah, blah.
You know it.
I, I had that when I was on thetrucking side.
Uh, it's it just, it is what itis, right.
So we're going to deal withsome trailer issues.
But your point, your point, isvalid, like I'm.
In aggregate, our trailers aredecent, right, they're no
(27:08):
different than any pool oftrailers you know in the open.
You know trucking space.
Um, yeah, it could always beworse too, right, it could be
worse.
But to your point, you're like,all of our inspections get done
in a regular amount of time.
Um, there's a problem.
We take care of it, right?
Um, we're going to be.
We're in the process of rollingout in-app inspections, so, like
(27:31):
, um, you'll be able to liketake pictures of the tires and
you know the landing gear andthe side sides of the trailers,
and really it's it's to makesure that the trailers are
maintained.
At the end of the day.
Yeah, maybe there's some badactors out there that are
abusing the trailers.
It helps with that as well.
Um, but at the end of the day,we're not, we're not here to
(27:54):
like, just catch bad actors.
That's not what we're trying todo.
We're.
We're here to make sure thatthe driving public has a trailer
that they can feel good abouthauling and, more importantly,
feel safe um hauling down theroad.
To make sure that the public isalso taken care of.
Speaker 1 (28:16):
I like that.
That's a great concept.
I think it's a great businessplan.
I think you guys are going todo a lot of great things for the
industry, helping it grow,especially when there's time,
like right now, where it'sreally rough and the rates are
where they're at.
Like you said, you're in thetoilet for a lot of the spot
markets and the rates are wherethey're at.
Like you said, they're in thetoilet for a lot of the spot
market.
So great job for providing thatrelationship that drivers can
tap into and give them resourcesthat they can grow.
(28:37):
I think that's huge.
Keep up the great work.
You know you guys have beendoing it for some time.
I think it's going to be moreto come.
Speaker 2 (28:44):
Yeah, it's exciting Big, big, big open space in
front of us here.
Speaker 1 (28:49):
Nice, all right, so you know you were talking about
the power loop or we talkedabout expanding.
And looking at those trailersBefore we go.
What's one thing that you thinkdrivers should keep in mind?
Speaker 2 (29:08):
What's one of the trends, or anything like that,
that carriers need to startpreparing for within the next
three to five years?
Man, that is a good, a good,really good question.
Um, sorry, I, I would say Iwould say this um, from a, you
know, from a, from a truckingstandpoint, just the basic
blocking tackling still matters,right, um, relationships still
matter.
So if, if you don't have them,make sure you're developing them
(29:29):
right.
I think they they do matter.
It's easy for all of us to getcaught up in some of this
automation, but a phone callperiodically, I think, is an
important thing.
Picking up and delivering ontime, I think in this market,
the transparency with some ofthis technology, with on-time
(29:54):
pickup and delivery, is key.
So just make sure you'recommunicating to whoever
provider that you're workingwith.
Communication is key, and sothose are the basic things.
Now, like the next three tofive years, there's a lot of
stuff, you know, going on.
Um, there's autonomous trucksthat are that are happening.
(30:14):
They're happening today in thestate of Texas.
We'll see how it plays outRight.
Um, I think we're all kind ofwe don't know, like we don't
know what we don't know.
There there's some really cooltechnologies that are taking
place.
You're, you're, don't avoid it,be prepared and understand it.
Right, the people that say,well, it's never going to happen
(30:37):
to me or it's never going tohappen, those are the people
that get left on the side, right?
So, just if anything,understand the technology.
These technologies are beingreleased in trucks today, you
know, like collision avoidancesystems, lane detractions.
Those are all elements of thisAI kind of change.
(31:00):
So, get to know them,understand them, be an
influencer in them.
Right?
That's going to be key.
I think you know like this AIoutside of autonomous trucks is
going to be key.
Um, I think you know like thisAI, um, outside of autonomous
trucks is going to beinteresting and I think and I
don't know, this is just mypersonal opinion, but it's going
(31:23):
to be a tool, right, like I useAI.
You know stuff every day withlooking at a spreadsheet or
looking at, like, an email orthinking through something.
Hey, if we did X, y and Z, am Ithinking about this, right?
No, you should think of A and Bas well.
(31:44):
You know, use some of thesetechnologies to broaden your
understanding of a problemBecause, let's face it, you know
, like we're very like many ofus, we're very linear thinkers.
Right, we see what's in front ofus, but we got these blinders
right.
So this AI can open us up alittle bit.
Right, it doesn't have to openyou up a ton, right, but, like
(32:06):
fuel economy, if I'm anowner-operator, hey, I run XYZ
truck, I've got this axle ratio,I drive these tires.
This is how heavy it is.
Start asking questions abouthow it can help you improve your
fuel economy, how it can helpyou.
You know what are the bestmarkets to drive rate per mile?
(32:31):
Right, it's there.
Use it.
And I think the the drivers andthe trucking companies and the
logistics companies that can usethese tools to make them
smarter.
Right, that, like one of thethings I was talking to someone
the other day.
I've got a lot of experience inthe trucking world, right, and
(32:53):
the one thing that I would saythat like AI does in like the
operational world is it can takethe experience that I've
learned over many years andaccelerate the person that just
got into the industry and closethat gap quicker.
Now, execution andimplementation and working with
(33:15):
people that's more an art whereyou have to get good at it over
a period of time, but that gapof knowledge is closing fast.
So use the tools.
I'm telling you.
I use them every day andthey're fantastic.
So that's the word of advice Iwould give to your audience
(33:37):
Awesome.
Speaker 1 (33:38):
Yeah, I mean people.
You know they get thefear-driven stuff on social
media or whatever.
I mean.
It does promote people to clickon it.
It gets people to getinterested.
However, the reality of it canbe a lot different.
Like you said, many people areusing AI every day.
I use it for the podcast.
I use it a lot in my life.
I think the only thing theywant to make sure is that
(33:59):
they're not going to be replacedfor the human factor, and
that's all that I think peoplereally want is to want to keep
providing for the family.
Uh, seeing the foresight outthere, what does it look like?
You know, what is?
What is this actually going todo for the industry?
And I think a lot of people area little apprehensive when it
comes to some of that stuff.
They're like hey what's going tohappen?
What's it going to look like?
Speaker 2 (34:20):
yeah, just know it's.
It's that's not just a driverthing.
In fact, it's going to happenin the office quicker than it's
going to happen with drivers.
Like, you know, there'sautomated, you know AI bots that
you're talking to and you haveno idea that you're talking to
them, right, so that personthere's no longer a person,
right, like people in the office.
(34:42):
You know we talk all the time.
It's like, okay, it's a matterof.
It's not a matter of if, it's aof when.
I think I think right now, inthe logistics space, the driver
is probably the safest positionfor now, right.
But again, you know, like, if,if I know that ai is going to
(35:02):
take my job in operations, like,am I smart just holding myself
down into this chair and sayingthis is all I'm going to do the
rest of my life?
Right, again, you got to startexpanding your vision.
You got to look downstream alittle bit.
You got to look at where you'regoing.
(35:23):
You know, like, when driving atruck, right, one of the first
rules you know look, look what300 yards down.
Speaker 1 (35:32):
Yeah.
Speaker 2 (35:33):
Right Look ahead.
Speaker 1 (35:34):
Yeah.
Speaker 2 (35:35):
Right, not not in front of the, not in front of
the hood.
And if and if you do that, whathappens?
Speaker 1 (35:45):
Uh, yeah, you drive a lot better, you keep it in the
center of the road a lot better.
You um out for dangers, you cansee a lot more.
I mean it opens up aperspective on the road where
you can feel more comfortable,um, because a lot of times if
you look straight ahead at thebumper ahead of you, that could
be like looking at a billboardand you can't see much.
So back off a little bit andget that side of view right,
increase that, so you'respeaking my language there.
Speaker 2 (36:06):
Yeah, drivers out there that you got to listen to
trucking right man, that's, uh,that's if the same, that same
exact number.
One rule in trucking rightApplies to technology right,
look ahead and think ahead whereis it going.
(36:26):
And then you know like when,when you're looking ahead, there
might be a turn, right, okay,you turn with it.
There might be an accident,there might be a construction
zone, the road might be blocked,right.
What do you do then?
You alter course, right, but I'drather, I'd rather alter course
(36:48):
, looking a mile down the roadand seeing the problem, versus
waiting until I get to theconstruction zone only to find
out that the road is shut downand I have no place to go.
Right.
So I think that's the best wayto kind of think of tech now can
you use it as a tool?
(37:09):
And then, if you can use it asa tool, how do you help other
people?
Then the next thing you knowit's like oh, what if I did this
?
Or what if I started a companythat does this?
Or you know this carrier orthis broker is doing something
that you know.
Hey, uber Freight's got thesetrailers.
(37:30):
That's really interesting.
And oh, they're doing some ofthis.
Okay, that's interesting.
Maybe I'm not ready to jump inand do business with Uber
Freight today because I've justgot this.
My old mentality is kind oflike I just want, I don't want
to deal with technologycompanies.
I hate technology.
Okay, that's fine, but watch it, download the app, look at the
(37:55):
loads, think about the problemsand then start taking that
eyesight and move it up and lookdown the road a little bit.
That's good.
Speaker 1 (38:06):
I like how you were looking at your cell phone.
So a lot of people do need tolift their heads up and stop
being in the cell phone spaceand look at the real life and
great, great analogy.
I like that.
And so how easy is it todownload the app?
Let's talk about that a littlebit.
Speaker 2 (38:21):
It takes seconds, right.
The only.
If you're currently not um setup with uber freight, it's, it's
you.
We need the mc number, the dotnumber.
So we've run all that stuffthrough, all that.
You know there's so much fraudout there.
You know the system has to like, make sure everything is vetted
(38:44):
right and then once you'revetted, you're in the door right
and it's pretty quick.
So there's not a big barrier toentry.
With some brokers.
There is With Uber Freight,there isn't.
So that's not going to be yourbarrier of entry.
If you did some shady thingslike double broker and there's a
(39:06):
record of problems, it might bea little bit harder to get in,
not always impossible, right.
It's really.
We're looking to kind of vetout bad actors, right.
But once you're in, it's likeeveryone wants to talk to you,
right.
Everyone wants to figure outhow to help you specifically.
You just have to make thedecision of okay, am I willing
(39:30):
to talk to somebody?
Number one and number two doesit work for the business that
I'm operating?
Sometimes it does and sometimesit doesn't, and I think that's
going to be up to you and howyou run a business, but we want
to help.
Speaker 1 (39:47):
What about flatbeds?
I know flatbeds are payingpretty good right now.
Are you guys looking atanything like that?
Speaker 2 (39:54):
That's a good question.
We do have a flatbed brokerage.
If you're a flatbedder, we'vegot some refer.
Happy to have you guys join onthe app.
We also are one of the largest3PLs in the entire country where
(40:18):
we manage the freight forshippers.
So if you're a small truckingcompany and you're looking to
get in with XYZ account, we canhelp you with that and get that
freight through the RFP system.
In fact people don't knowthat's.
It's a huge aspect of uberfreight we have a huge, huge
intermodal department, I think,if not the largest non-asset um.
We're very close to that.
Um, so that's huge.
(40:41):
It's like oh, I didn't knowthat, right, I didn't know that.
It's like all these things youcan kind of uncover and we're
trying to get better aboutmaking sure that the message is
more clear, um, to everyone.
But it's, it's easy.
You know we're huge and we'reonly, we're only going to get
bigger and you know the theconnection with uber is huge.
(41:03):
You know we're uber freight,just like there's uber eats and
there's.
You know there's uber rides,like it all.
It's all connected too, rightit's?
You know, like we could deliversomething and it can get end up
the one package, end up goinginto a car to make make a
delivery, right.
So it's, if you look at thewhole logistics space and again
(41:26):
kind of going back to like whoare you going to partner with?
Are you going to partner withsomeone that is really building
something for me, or are yougoing to partner with somebody
that's building something forthem and I'm just a byproduct of
whatever they're building,right, well, we're building for
(41:46):
you.
Whether you feel it or not.
That's truly what's happening.
Speaker 1 (41:51):
All right, Okay, I like that.
That's a strong statement.
I like to help out individualsthat are curious about a career
and when they want to say, hey,what do I want to do?
Do I want to get into logisticstruck drivers?
Let's say I'm a company driverand I just got laid off and my
mind's I got some money saved upand my mind's thinking, what
(42:13):
can I do?
Maybe you can paint a picturefor these individuals to say,
hey, I can reach out to UberFreight and they can give me
some ideas as to how I can getinto the space.
Speaker 2 (42:24):
Yeah, I think it's more of like networking, right?
Um, with people like you.
Guys can look me up on linkedinjeff rash, um with uber freight
.
Um, happy to connect withanybody um that sends a message.
I'm usually pretty good aboutresponding.
People are trying to sell me.
(42:44):
You know the moon like I'm Someof those people I don't respond
to as quickly.
But if someone's asking aquestion, hey, how would you do
this?
Right, Send me a message.
I'm happy to help.
Right.
And you know, I think you know,Trucking Ray.
He's a resource.
There's many.
(43:05):
You know Ray knows a lot ofpeople through, you know,
through through the, through thepodcast, and it's once you get
this kind of web of connectivity, you know one person.
Next thing, you know you're umin touch with 5,000 people and
if you do, you know it's theseven degrees of Kevin Bacon.
I don't know if you guys everplayed that as a kid, but like
(43:27):
um.
But you know that everyoneknows seven people and seven
times, seven times seven timesseven it's.
It's everybody.
Right, it's impossible not tolike, have a connection.
So the only the only way thatyou're not going to figure it
out is if you don't connect.
Now.
The other thing I would say isuse these AI tools, chat, GPTs,
(43:50):
the Groks, whatever you use,like Facebook's, Google's got
one right and tell it exactlywhat you want to do.
Right, and ask.
Just be very deliberate on whatyou ask it and it'll tell you
some pretty interesting thoughtsand ideas and what to think
about.
Right, well, I haven't thoughtabout that.
Okay, good, now you can't rightwhat is the legal ramifications
(44:14):
?
If we did, you know, likewhatever, whatever it is, and
then take that information andthen you know, network it,
because I'm telling you that thenetworking is going to get, is
going to help you, and there'soptions for you and what you'll
find.
When you start networking andyou do it consistently, you get
(44:36):
lucky, right, I don't know whatthe saying is, but like luck is
earned, it doesn't justmagically appear.
Speaker 1 (44:52):
Hard work pays off.
Speaker 2 (44:54):
You don't win the lottery unless you buy a ticket
you got to show up and you gotto bring the ticket in.
Yeah, you got to bring theticket in.
You're not going to get a jobunless you pick up the phone and
start networking.
Networking speeds things upbecause now you know, and it
takes time to do it that's whatI would say.
(45:17):
I don't want to give likethere's no, like silver bullet,
but effort and commitment is key, and those kind of equate to
doing the work yeah, so theycould go out.
Speaker 1 (45:33):
they could buy a truck day cab sleeper, what have
you?
And start networking.
It is possible to get your owncontracts and your own
relationships built.
You don't have to just stay onthe spot board and look at that
and say, man, how do I make itwork?
Those numbers look crazy.
It's also contacting thesecompanies like yourself and
reaching out to them is going tohelp them create stronger lanes
(45:55):
for themselves.
I think it's going to be goodfor a lot of individuals that
want to get away from.
Hey, I'm working for a company,I can do this myself.
Speaker 2 (46:01):
Yeah, the one thing I would just to add to that if
thing I would just to add tothat if you're getting into
space, don't think about it fromjust a pure money play, right?
Hey, what is going to make methe most money, right?
Well, it's going to be haulinghazardous material running
anywhere in Mexico, northAmerica, and you've got to stay
(46:26):
out for a year at a time.
Okay, okay, that's your mostmoney.
Well, I don't want to do that,okay, so then let's be a little
bit more specific.
How often do you want to gethome?
I want to get home every night,or I want to get home once a
week?
Okay, start with that.
I don't want to run at night.
Speaker 1 (46:43):
Okay, you know, I don't ray, that's probably what
ups is like running at night.
Speaker 2 (46:53):
I would imagine right , yeah, that's what we'll do
tonight.
Yeah, so, yeah, so that's so,scratch that one off the list,
right?
So figure out what you'retrying to accomplish and then go
backwards from that.
You know, go up and go, youknow, break it down to exactly
what you want.
Right, backwards engineering.
Yeah, reverse engineering right.
Speaker 1 (47:12):
Yeah, I mean there's a lot of UPSers that are
retiring.
I mean there's going to be ahuge amount of you would think
they might just want to take iteasy, but they may be so in the
groove of driving a truck.
They just want to, you know,dabble in the market and see
what's out there.
Some of these guys are inpretty good financial spots
right now so they can makechoices like help out with Uber
(47:32):
Freight, so you never know wherethat could lead.
These individuals just wantpeople to feel emboldened, to be
able to do something instead offeeling defeated, and I think
that's great for helping theeconomy.
That's great for helping moralein these individuals to know
that hey, there's people outhere, there's a network.
People can go back and look atmy episodes and all those
individuals that I talk to areopen to network.
(47:53):
They're great people, everyonethat comes on the show.
I love my guests.
I think they're the star of theshow.
So thank you so much, jeff, forbeing on here talking about
Uber Freight.
I can't thank you enough forsharing about.
What is Uber Freight?
What are they doing?
You keep saying these trailers.
There's a lot going on.
Speaker 2 (48:12):
As long as the trailers are behind trucks, then
we're doing our job.
Speaker 1 (48:16):
I see them.
Speaker 2 (48:17):
They're out there.
Speaker 1 (48:19):
I drive 48 states sometimes, so I don't always
just do local work.
I get to go out and see quite abit.
Speaker 2 (48:26):
That's good you'll see more.
We're planning.
You've seen a lot more of those.
But yeah, um, just one lastkind of you know thought again.
You know, from a networkstandpoint.
I'm on linkedin.
Jeff rush r-e-s-c-h is my lastname.
You know they used to joke withme back in the day.
It's the first five letters ofreschedule.
So, jeff reschedule.
(48:48):
I was a planner back in the dayso I covered all my freight, so
just to be clear.
But when I didn't, they wouldpull that.
So hit me up on LinkedIn, happyto help you think through
problems, give you advice.
At the end of the day, this isa pretty small community right
In the trucking and logisticsspace and you know you might.
(49:12):
I'm going to help you today andyou might be able to help me
three years from now, or help mykid or help my friend or
whatever the case might be.
So I think it's reallyimportant that we stay connected
, especially through these hardtimes.
The driving job is the mostdifficult job in the industry
right now and nothing would bein my house or Uber Freight
(49:38):
wouldn't exist, ups wouldn'texist.
None of this podcast wouldn'texist without the commitment and
the sacrifice that drivers makeevery day.
So really appreciate you guysAwesome.
Speaker 1 (49:49):
Thank you so much and likewise appreciate the brains
behind the operation keeping itgoing, like you said, thinking
of new ways to help keep peopleworking, keep people feeling
like, hey, there's more to theindustry you can tap into.
Uber Freight, get started, signup today.
Like you said, there's a bigneed coming in three weeks.
Be sure to help these guys outand they can help you as well.
(50:11):
Grow and you don't have to takeon all that expense of buying
the equipment and things likethat.
Work with Uber Freight.
Great job.
Thanks for coming on the showFor those listening.
If you're looking to move moreeffectively, cut down on idle
time and access more consistentfreight, think of Powerloop.
Effectively cut down on idletime and access more consistent
freight Think of power loopmight be a serious look that's
(50:31):
worth the wait, worth the needto look into.
So when you're out there andyou're waiting for your load,
you can download this and getthis started right there in your
cab.
So find more information, go touberfreightcom.
And thanks again for tuning inand also getting to know Jeff
Resch.
So stay safe, stay sharp andkeep delivering.
Thank you again.
No-transcript.
Welcome to another episode of that's Delivered.
I'm your host, trucking Ray,and today we have a special
guest with us.
Today, you know there's goingto be a lot of things that
carriers are taking control of,want more consistency and
opportunities to grow.
I'm joined by Jeff Resch ofUber Freight, and we're talking
about Powerloop.
This is a drop-and-hook trailerpool program that's expanding
(00:23):
in a big way With the launch ofa dedicated tour.
Carriers now can access morepredictable lanes and the
ability to scale without takingon more equipment.
So, whether you're anowner-operator or a small fleet,
or just trying to stay ahead ofthe industry, this episode is
all about practical innovationthat meets drivers where they
(00:43):
are.
Practical innovation that meetsdrivers where they are All
right.
So welcome you to the show,jeff.
How are you doing?
Speaker 2 (00:52):
I'm doing well, ray, thank you.
Thanks for having me.
It's always a little bitexciting when I've got a little
technical issue to get off theledge, but we're ready to rock
and roll.
Yeah, absolutely.
Speaker 1 (01:04):
Yeah, thanks for hanging in there.
Speaker 2 (01:07):
Hey Ray real quick.
I was just kind of doing adownload on you and I see that
you're from Minnesota.
I'm a Minnesota guy as well.
Speaker 1 (01:16):
Excellent, yeah.
When I saw that, I was like hey, somebody else local, I mean
that's great to be able to talkto you.
So yeah, I'm right here on theSouth Metro.
Yeah, so St Paul side, yeah.
Speaker 2 (01:26):
On the east side.
So, yeah, great meeting you andthanks for having us on the
podcast.
Speaker 1 (01:33):
Yeah, we're going to be able to do more of these in
the area.
Focus on the local area.
I mean, there's a lot of thingsthat Minnesota has to offer and
you're one of them, so let'stell us about yourself.
Um, you know, welcome you tothe show.
Share a little bit about theaudience so they can understand
what uber freight and how yougot involved in that yeah, yeah,
sounds good.
Speaker 2 (01:53):
Um, again, my name is jeff fresh.
Um, I run operations for adivision at uber freight called
power loop, and power loop isessentially you, essentially
like we own the trailers and wefind carriers to pull the
trailer, so it's a power-onlysolution kind of like others in
the marketplace.
(02:13):
My background basically grew upin the Minnesota area, so
definitely surrounded by somebig logistics companies, whether
it be trucking or, you know,like the CH Robinsons of the
world, my background since 1996has been on the trucking side.
(02:33):
Basically, I cut my teeth inthe trucking space and was in
that for I don't know, 20, 25years or so, um, before coming
over, uh, to Uber freight.
So, um, big difference fromgoing from running assets, you
(02:54):
know, trucks, working withdrivers on a continual basis or
daily basis and troubleshootingthe problems, um, to you know,
coming over to Uber, right, um,pretty big, pretty big
difference.
Um.
But the reason I came is thereis innovation, you know,
(03:15):
disruption, um, there is afuture in in the logistics space
and it's kind of an interestingtime, you know, over the years,
you know being on the truckingside, it was okay show up to
work, pick up a load on time,deliver it on time, rinse,
repeat, right, and get as manymiles for the driver as humanly
(03:37):
possible.
I think all of those thingsremain true.
Right, that's the essence oftrucking service and providing a
lot of livelihood for thedrivers.
Right, the difference is there'sall this AI stuff and machine
learning and automated systemsand the internet and all these
(04:00):
technologies that have kind ofbeen fostered over the last
really, you know 25 years.
You know it went from just youknow kind of an ordinary tms to
now you got these automated loadboards and freight matching,
you know systems, and now ai iscoming into play and, and you
(04:23):
know, it was just time for me.
I was like, okay, I want to be,you know, looking more forward
and contribute to something thatis going to, you know, kind of
lead and change the industryversus just doing the you know,
kind of the mundane right kindof the mundane right.
(04:45):
But again, with all thesetechnological advances, we have
to get to the point where we'remundane again.
Right, we have to get to thepart where we're boring, where
it's here's the process andrinse, repeat, and with all
these new technologies coming inand machine learning and the AI
(05:06):
, it's changing, theenvironment's changing
exceptionally fast and it's justexciting being with a company
like Uber Freight that is on theforefront of trying to make
those changes.
It doesn't come easy.
It doesn't come like, hey, youjust flip a switch and
(05:27):
everything's automated and lifeis happy, right, and integrate
AI and all these things happen.
You know, and there's euphoria,right, it doesn't work that way
In the real world.
It's still a people business,right?
Whether it be picking up theload and delivering it with a
(05:50):
driver, a dispatcher helping adriver, you know, make sure that
they have a livelihood.
An owner of a trucking companymaking sure that the resources
are there, whether it be trucks,that the resources are there,
whether it be trucks, fueldrivers, trailers, you name it
(06:13):
in order to create this visionof, you know, building a
trucking company.
And then over to the logisticsside.
You know it's having a saleseffort that provides value to
not only the shipper but, youknow, to the carrier partners.
You know this whole thing iskind of intertwined and you know
we all have to use this newtechnology to.
You know, figure it out right,and I think it's going to be
(06:36):
interesting in the next fewyears, especially to see you
know how we can use these newinnovations to be tools in order
to kind of help.
You know, really, there's twocustomers in the world, you know
, there's the shipper andthere's the driver, right, and
this technology has to kind ofglue the two pieces together,
(06:59):
right?
And it's a very imperfect world, right?
If it was easy, you just, youknow, like I said, push a button
and everything would connect.
There's just so many thingsthat make it dynamic.
So, creating a tool belt andallowing drivers, in this case,
(07:19):
to maximize their earnings, gethome when they need to have a
lifestyle, make enough money topay the bills, it's going to be
very interesting to see how itplays out, and I'm part of the
technology team at Uber Freightand the solutioning team at Uber
(07:40):
Freight that is trying to helpkind of bridge that gap.
Speaker 1 (07:44):
Nice.
I think that's great.
I mean, it's something to beexcited about.
You think about all the AIstuff that's coming out and,
like you said, eventually it'sgoing to be the norm.
It's not going to be this newthing all the time.
So great to touch on that.
I like that.
Uber Freight is also the PowerLoop one of the programs.
Can you explain some of thatfor our listeners as well?
Speaker 2 (08:05):
Yeah, powerloop.
So let's, this is kind of themain reason I came over.
So Powerloop, imagine, you know, like one of the challenges,
especially for owner operatorsin small companies, right, is
the simple fact that it's reallyexpensive to operate.
It's super expensive to operate.
Trailers can range anywherefrom $35,000 to $50,000 just on
(08:31):
the dry van side, depending onthe specs.
And if you can imagine doingdrop-and-hook scenarios with the
large retailers of the world orthese large shippers that have
tens of thousands of loads butrequire a drop trailer, if, if
you got 10 trucks or you gotfive trucks or maybe even have
(08:52):
30 trucks, yeah, you might,you're gonna have a trailer
behind your truck, typically,but you need economies of scale
in order to tap into thoseshippers, because it's expensive
to do it and it's verycomplicated because you've got
these dynamic networks that youhave to deal with.
So what we're doing is we'resaying, hey, mr and Mrs Owner
(09:16):
Operator, we'll supply thetrailer, right, we'll put in 50
trailers at a particularlocation or 75 at a drop
location.
And what we're looking to do isyou know, obviously we have to
capture that cost, right?
But the advantage for a normalwrapper, there's an efficiency
(09:36):
gain, right?
And, ray, I think I believeyou've driven for or drive for
UPS so that drop and hookcapability, where it's like you
go from location to location,you don't have to wait two,
three, four, five hours tounload, you drop it and you go
right, the driver doesn't becomea truck driver to sit in a dock
(10:00):
.
Right, running truckingcompanies over the years and
working with drivers, the numberone complaint is fine, right,
you know running truckingcompanies, you know over the
years and working with drivers.
The number one complaint is I'mright, don't waste my time.
If I'm going to get, if I'mgoing to be on the road away
from my family, away from allthese different things, don't
waste my time.
Right, so this helps us getthere.
(10:24):
The challenge is, um, you know,because we're using our trailers
, it's like how do you like,what do you do when you get to
the end?
Right?
So if you go from dallas intoatlanta, now what?
Right?
So there's two different waysyou can do it.
So you know, imagine, you know,ray, you're, you're behind the
(10:47):
wheel of a truck and you'repulling one of our trailers from
Dallas to Atlanta.
The first thing you do like ina route to Atlanta is you can go
into our app, our app, the UberFreight app, and you can look
and say, ok, you know, there'snothing quite ready yet.
(11:07):
And then, three hours later,you know, you take your you know
stop, for, you know to grab abite to eat.
Then you look, oh, here's anAtlanta load going, you know, to
St Louis, missouri, great.
And then there's the St Louisback down to Texas.
Now I just completed that loopand we give the owner-operator
(11:31):
the ability to go on our systemand book their own backhauls,
right.
So that's one thing In somecases, right.
And this is a marketplace andyou know, one of the things that
for us to be successful in thisprogram is we have to give an
owner operator choice.
Right, it's not, it's, there'snothing forced behind it.
(11:52):
It's like, hey, I want thisload from dallas, atlanta, great
, book it now.
If we're not gonna I'm notgonna force them to take
something, um, from atlantagoing anywhere.
We're just there to provideoptions and if, for whatever
reason, we don't have an optionwhich we hope we typically do,
but if we don't, they can go tothe open marketplace.
(12:13):
Maybe they have their ownshipper, maybe they have another
broker that they work with andthey can use our trailer for a
given period of time to get itback to Dallas.
Now it doesn't come.
You know the way.
The way that we do it is youget this free amount of time
from once.
The moment you pick up fromDallas going to Atlanta, you get
(12:34):
some free time to get thetrailer back right to Dallas so
we can do it all over again.
In the event, it takes longerbecause maybe he went to St
Louis and then down to Dallas.
Well, we have a trailer chargethat we apply.
Everyone knows what the cost isup front.
Hey, it's going to be X amountof dollars per day to use the
(12:56):
trailer, greater than this freeallotment of time, and it's very
reasonable.
It's very within market and theowner-operator can use that,
take the trailer for a few moredays and then get very
reasonable.
It's very within market and theowner-operator can use that,
take the trailer for a few moredays and then get it back.
So it gives you options,especially, you know like the
one thing about you know thismarket is we all know the rates
(13:16):
are quite awful If you'rerunning in the over-the-road.
You know non-dedicated space,the rates are garbage at best.
I think we all know thatTrucking companies are going out
of business.
So what needs to happen is theowner-operator has to have some
choice and when the market doesstart turning, well, hey, we're
(13:39):
not going to force them ontosomething to lose money.
They have to be able to makethe money, otherwise they won't
come back right, they're goingto leave the uh, leave the, the
space and or go to some otheroutfit, and then our trailers
don't move.
So it's, it's a truepartnership.
Like we're making theinvestment in trailers, we're
(14:00):
making the investment in sales,um, we're not making the
investment in truck, but we'remaking an investment in
relationships.
So we're we're doing so and, um,you know dedicated lanes, um,
you don't have to have adedicated lane.
You can just come in and do oneload and do a turn and come
back and turn it in and be onyour merry way, like whatever
you want.
Um, but for an example, likeI've got um a new um piece of
(14:26):
business that's going to bestarting in Dallas, kind of
going all over the country, forthat matter, and we're going to
need uh to cover about 55 loadsa day.
So imagine being 10 trucks.
You know you're not going toget 55 loads a day, right,
you're not going to have 200trailers to apply to get that.
So we're on the hunt right now.
(14:47):
We need as many owner-opperslooking to use this platform in
the state of Texas in the nextthree weeks.
Oh wow, just to put a plugright there.
Speaker 1 (15:00):
Yeah, yeah, great opportunity for a lot of people
to make that part of theirnetwork.
Like you said, as a broker,you're trying to get people
connected.
You're trying to get thoseloads delivered.
I mean that's a huge task thatyou guys are accomplishing with
trailers and no power units.
I mean that's amazing.
I know you do probably havepower units, but just not enough
(15:21):
to do that lift, like you'resaying.
You need help with that.
Speaker 2 (15:25):
Yeah, we don't have any power units, none Zero.
Speaker 1 (15:29):
Oh, wow.
Speaker 2 (15:30):
It's all trailers.
Speaker 1 (15:31):
Hey, how about that?
That's amazing how far you guyshave come and accomplished
without that.
I mean, how long have you guysbeen doing this?
Speaker 2 (15:39):
Yeah, great question.
So PowerLoop started back in2018.
And much of the freight that wedid um during that moment in
time was really kind of shorthaul, you know, like less than a
hundred mile um radius around acouple of key points one in
Southern California, one inDallas and business grew Um.
But one of the challenges iswhen, when you have like trailer
(16:02):
drop pools, um, there justisn't enough money in some of
these short loads to pay for thecost of the trailers unless you
have really old, dilapidatedtrailers, which we don't.
So, fast forward from 2018, thebusiness kind of grew
incrementally, year over year,and about two years back we said
(16:22):
, you know what, let's make achange and let's start attacking
number one, the broader market,meaning the lower 48, and, more
specifically, let's startexpanding our length of haul.
Right, let's start, you know,catering to not only, you know,
these short haul local drivers,but let's also start catering to
(16:43):
um some of the long haul umshippers that you know might
have a thousand 1500 miles, youknow, shipments.
So since then, um, since westarted that, we, we, we started
that kind of transition abouttwo years ago and through the
RFP season, you know the bid,have the bid cycle, um season,
(17:05):
which is typically startingabout now, right.
So last year we aggressivelyattacked that freight and, as a
result, we've doubled in sizeyear over year.
So um expanding exceptionallyfast.
The customers have a want and aneed and they're willing to take
(17:25):
action, to kind of invest inthis kind of network, and it's
it's grown fast.
It's it's just a matter of um.
You need economies of scale toto drive maintenance costs, to
make sure that you're gettingthe inspections done in a timely
fashion, and all these kind offun things.
So we've invested a ton ofmoney to do this and it's
(17:52):
working.
And now it's just a matter ofhow do we get this out to the
masses?
Like, how do we, you know, showthe owner operator community
that, hey, you can, you can, youcan do a lot of this on a
regular basis.
Or you can just do one right,like if, for whatever reason,
(18:12):
you know, you're in Dallas andyou can't find the perfect load,
or maybe you just need to getout and back because your kid's
got a football game on Fridaynight.
So what you do is you come ontoour platform, you go bobtail in
to a particular shipper that wehave designated, you pull the
load, make the delivery let'ssay the delivery is 500 miles
(18:35):
away and then start looking fora backhaul right, just like you
normally would, and thedifference is you're using our
trailer but you're able to getaccess to a load that you didn't
see on the load board or maybeit didn't pay the same.
So it gives you kind of anopportunity to, you know, to get
going.
Speaker 1 (18:54):
I think that's great man.
You know, yeah, people bob hitbob telling you know deadhead
going around.
You know they could just lookon your app see if there's
something they can do in thearea.
It gives a lot more options.
So big ups to you guys doingthat, providing that service for
the industry, not shying awayand tackling it head on.
So that's good.
Is there a way that it sayshere recently you expanded and
(19:18):
you got these dedicated tours.
Can you explain what that meansand why it's a big step forward
for carriers?
Sure?
Speaker 2 (19:26):
Yeah.
So you know, like I said backin 2018, you know, we really
just started in.
You know two markets.
So we got the Dallas market andthe Southern California market
and with that being shorterlength of haul, it just didn't
get to many carriers.
Right, it was a very select fewin both those markets.
(19:47):
In both those markets.
Now that we're doing long haul,like I said, it kind of opened
up and expanded this broaderability of ours.
So now we have SouthernCalifornia, we're doing business
in Dallas, houston, san Antonio, chicago, columbus, cincinnati,
cleveland, atlanta, charlotte,south Carolina, florida, new
(20:10):
Jersey, maryland, pennsylvaniaI'm sure I missed a few states.
Indiana is another one.
So now just about anyone hasaccess to this kind of freight
as we go forward.
So what's significant is thegrowth that we've made and now
we have options.
(20:31):
Now we're growing.
So not all options are perfect.
Right, we don't have 10,000loads in Atlanta, right for
everyone to kind of snack on,but it's growing and I think
over a period of time, you'llsee further expansion.
Over a period of time, you'llsee further expansion.
(20:53):
And one thing that I would kindof call out to owner-operators
and small trucking companies istake a look and then, if you see
a lane or a group of lanes thatmakes sense for you, let us
know, give us a buzz and you canjust call through the booking
of the load and they'll get toone of our reps and talk about
(21:13):
hey, do you have this one on aregular basis?
The vast majority of thebusiness that we're hauling
today is contracted freight andyou can ask, hey, could I get
this on a regular basis?
Maybe you know someone, ashipper or a broker, that has a
backhaul right.
Hey, if I can get the same loadevery single day?
Well, guess what?
Now I can make my kids afootball game, now I can make
(21:36):
the dance recital.
Now I can hang out with mybuddies on the weekend.
Whatever is important to you,we're here to kind of help you
build a business around ournetwork Nice.
Speaker 1 (21:50):
So you got some drivers that are cautious about
adopting adapting to new tools.
What would you say to some ofthose people to ensure that they
can rely on this newer systemlike this, like the Powerloop,
that is easy to use?
Speaker 2 (22:04):
Yeah, I would say this.
I would say that, yeah, thereshould be some apprehension with
some new tools.
And you know, here's the dealLike, we're in it to win it,
right, we're all in, we're goingdown the path.
Like I said, we doubled ourbusiness year over year.
Leadership is looking for us toexpand even further, right, and
(22:28):
the thing about it is, ifyou're looking for a partner
that has this type of solution,I would highly recommend
thinking about what does it meanfor me, right?
There's others that have theseprograms, that have their own
trucks, right?
Well, what does that mean?
(22:49):
Does that mean that theirtrucks are going to move first
and I'm going to move second?
Right, maybe it does, maybe itdoesn't, but you know, being a
trucking operator in my past,our trucks always move first,
right, because we're paying thenote on the truck, right?
(23:09):
So that's one thing to consider.
Another thing to consider is,because we're expanding, there's
going to be more and more andmore and more opportunities over
a period of time.
So, partner with someone that'sgrowing.
You know, don't partner with anidea, right, an idea is good
(23:30):
and sometimes ideas turn out tobe fantastic, but we're beyond
the idea stage, we're in theacceleration of growth stage.
So what does that mean?
What does that mean for anowner-operator?
Well, you're going to haveconsistent lanes.
You know what you're going tobe able to get.
You know the shippers thatyou're going to be able to work
(23:51):
with.
The other thing it gets is orthe other consideration that one
should take a look at sometimesthese other organizations don't
allow you to use the trailer onother freight.
It has to be within theirecosystem or nothing.
Well, we're setting this systemup so that you have the
(24:14):
flexibility.
You're an owner operator, we'rejust.
We're just a conduit to helpingyou find lanes and providing
access via our trailer networkinto shippers that you normally
wouldn't have access to.
However, in this case, you canuse our freight or you can use
your own right, whatever worksand, at the end of the day,
(24:35):
right, you're building abusiness around your truck.
If we give you a lane fromDells to Atlanta and you find
another outfit that gives youfrom Atlanta back to Dallas,
we'll high five right, we'll putyou on a contracted land and go
right.
So make sure that the partnerthat you're choosing to go with
(24:58):
has a future for you in mind.
It doesn't always mean that, hey, you come haul a load out of
North Carolina for Uber Freighttomorrow.
We're going to have it allfigured out for you, but we have
some.
So take figured out for you.
We, you know, but we have some.
So take a look at what we haveand then, over a period of time,
you know, as we expand, youhave your pulse, your ear to the
(25:20):
pulse of uber freight and thenwe, you know, have further
conversations.
So I think, yeah, yeah, I thinkI think it's just a little bit.
You know, you have to lookinternally and have a strategy
of what you know like why areyou doing business with Uber
Freight?
Why are you doing business withthis broker or this shipper?
(25:41):
Right, there has to be purpose,and if there's no purpose or
strategy behind it, you're justa transaction.
Now, yes, are some of thedrivers and the freight that we,
you know, execute on a highdegree of transaction.
But if I have, again, if I havecommitted long-term, year-long,
(26:01):
multi-year-long deals, do youthink I want a transaction you
know to deal with, you know, 365days a year?
No, we want.
We want to find carrierpartners that want to carve out
their niche and we want to helpthem get there.
Speaker 1 (26:18):
I like that.
Uh, it's almost like you'rebuilding community with trailers
.
Um, you're buildingrelationships to know that you
can grow with a company likethis, that they have the
resources available to expand,versus you looking into your own
pocket but yet all you need todo is maintain that relationship
, versus um going to the bank,back and forth to the mechanic
or trying to get those trailers,because there's a lot of junky
(26:39):
trailers out there.
So we see uber freight trailersthere.
They look pretty good.
So nice job with that, nice jobyeah, it's not.
Speaker 2 (26:48):
It doesn't come without its own challenges.
I get a phone call.
Everyone oh, this trailer isthe worst trailer of all time,
blah, blah, blah.
You know it.
I, I had that when I was on thetrucking side.
Uh, it's it just, it is what itis, right.
So we're going to deal withsome trailer issues.
But your point, your point, isvalid, like I'm.
In aggregate, our trailers aredecent, right, they're no
(27:08):
different than any pool oftrailers you know in the open.
You know trucking space.
Um, yeah, it could always beworse too, right, it could be
worse.
But to your point, you're like,all of our inspections get done
in a regular amount of time.
Um, there's a problem.
We take care of it, right?
Um, we're going to be.
We're in the process of rollingout in-app inspections, so, like
(27:31):
, um, you'll be able to liketake pictures of the tires and
you know the landing gear andthe side sides of the trailers,
and really it's it's to makesure that the trailers are
maintained.
At the end of the day.
Yeah, maybe there's some badactors out there that are
abusing the trailers.
It helps with that as well.
Um, but at the end of the day,we're not, we're not here to
(27:54):
like, just catch bad actors.
That's not what we're trying todo.
We're.
We're here to make sure thatthe driving public has a trailer
that they can feel good abouthauling and, more importantly,
feel safe um hauling down theroad.
To make sure that the public isalso taken care of.
Speaker 1 (28:16):
I like that.
That's a great concept.
I think it's a great businessplan.
I think you guys are going todo a lot of great things for the
industry, helping it grow,especially when there's time,
like right now, where it'sreally rough and the rates are
where they're at.
Like you said, you're in thetoilet for a lot of the spot
markets and the rates are wherethey're at.
Like you said, they're in thetoilet for a lot of the spot
market.
So great job for providing thatrelationship that drivers can
tap into and give them resourcesthat they can grow.
(28:37):
I think that's huge.
Keep up the great work.
You know you guys have beendoing it for some time.
I think it's going to be moreto come.
Speaker 2 (28:44):
Yeah, it's exciting Big, big, big open space in
front of us here.
Speaker 1 (28:49):
Nice, all right, so you know you were talking about
the power loop or we talkedabout expanding.
And looking at those trailersBefore we go.
What's one thing that you thinkdrivers should keep in mind?
Speaker 2 (29:08):
What's one of the trends, or anything like that,
that carriers need to startpreparing for within the next
three to five years?
Man, that is a good, a good,really good question.
Um, sorry, I, I would say Iwould say this um, from a, you
know, from a, from a truckingstandpoint, just the basic
blocking tackling still matters,right, um, relationships still
matter.
So if, if you don't have them,make sure you're developing them
(29:29):
right.
I think they they do matter.
It's easy for all of us to getcaught up in some of this
automation, but a phone callperiodically, I think, is an
important thing.
Picking up and delivering ontime, I think in this market,
the transparency with some ofthis technology, with on-time
(29:54):
pickup and delivery, is key.
So just make sure you'recommunicating to whoever
provider that you're workingwith.
Communication is key, and sothose are the basic things.
Now, like the next three tofive years, there's a lot of
stuff, you know, going on.
Um, there's autonomous trucksthat are that are happening.
(30:14):
They're happening today in thestate of Texas.
We'll see how it plays outRight.
Um, I think we're all kind ofwe don't know, like we don't
know what we don't know.
There there's some really cooltechnologies that are taking
place.
You're, you're, don't avoid it,be prepared and understand it.
Right, the people that say,well, it's never going to happen
(30:37):
to me or it's never going tohappen, those are the people
that get left on the side, right?
So, just if anything,understand the technology.
These technologies are beingreleased in trucks today, you
know, like collision avoidancesystems, lane detractions.
Those are all elements of thisAI kind of change.
(31:00):
So, get to know them,understand them, be an
influencer in them.
Right?
That's going to be key.
I think you know like this AIoutside of autonomous trucks is
going to be key.
Um, I think you know like thisAI, um, outside of autonomous
trucks is going to beinteresting and I think and I
don't know, this is just mypersonal opinion, but it's going
(31:23):
to be a tool, right, like I useAI.
You know stuff every day withlooking at a spreadsheet or
looking at, like, an email orthinking through something.
Hey, if we did X, y and Z, am Ithinking about this, right?
No, you should think of A and Bas well.
(31:44):
You know, use some of thesetechnologies to broaden your
understanding of a problemBecause, let's face it, you know
, like we're very like many ofus, we're very linear thinkers.
Right, we see what's in front ofus, but we got these blinders
right.
So this AI can open us up alittle bit.
Right, it doesn't have to openyou up a ton, right, but, like
(32:06):
fuel economy, if I'm anowner-operator, hey, I run XYZ
truck, I've got this axle ratio,I drive these tires.
This is how heavy it is.
Start asking questions abouthow it can help you improve your
fuel economy, how it can helpyou.
You know what are the bestmarkets to drive rate per mile?
(32:31):
Right, it's there.
Use it.
And I think the the drivers andthe trucking companies and the
logistics companies that can usethese tools to make them
smarter.
Right, that, like one of thethings I was talking to someone
the other day.
I've got a lot of experience inthe trucking world, right, and
(32:53):
the one thing that I would saythat like AI does in like the
operational world is it can takethe experience that I've
learned over many years andaccelerate the person that just
got into the industry and closethat gap quicker.
Now, execution andimplementation and working with
(33:15):
people that's more an art whereyou have to get good at it over
a period of time, but that gapof knowledge is closing fast.
So use the tools.
I'm telling you.
I use them every day andthey're fantastic.
So that's the word of advice Iwould give to your audience
(33:37):
Awesome.
Speaker 1 (33:38):
Yeah, I mean people.
You know they get thefear-driven stuff on social
media or whatever.
I mean.
It does promote people to clickon it.
It gets people to getinterested.
However, the reality of it canbe a lot different.
Like you said, many people areusing AI every day.
I use it for the podcast.
I use it a lot in my life.
I think the only thing theywant to make sure is that
(33:59):
they're not going to be replacedfor the human factor, and
that's all that I think peoplereally want is to want to keep
providing for the family.
Uh, seeing the foresight outthere, what does it look like?
You know, what is?
What is this actually going todo for the industry?
And I think a lot of people area little apprehensive when it
comes to some of that stuff.
They're like hey what's going tohappen?
What's it going to look like?
Speaker 2 (34:20):
yeah, just know it's.
It's that's not just a driverthing.
In fact, it's going to happenin the office quicker than it's
going to happen with drivers.
Like, you know, there'sautomated, you know AI bots that
you're talking to and you haveno idea that you're talking to
them, right, so that personthere's no longer a person,
right, like people in the office.
(34:42):
You know we talk all the time.
It's like, okay, it's a matterof.
It's not a matter of if, it's aof when.
I think I think right now, inthe logistics space, the driver
is probably the safest positionfor now, right.
But again, you know, like, if,if I know that ai is going to
(35:02):
take my job in operations, like,am I smart just holding myself
down into this chair and sayingthis is all I'm going to do the
rest of my life?
Right, again, you got to startexpanding your vision.
You got to look downstream alittle bit.
You got to look at where you'regoing.
(35:23):
You know, like, when driving atruck, right, one of the first
rules you know look, look what300 yards down.
Speaker 1 (35:32):
Yeah.
Speaker 2 (35:33):
Right Look ahead.
Speaker 1 (35:34):
Yeah.
Speaker 2 (35:35):
Right, not not in front of the, not in front of
the hood.
And if and if you do that, whathappens?
Speaker 1 (35:45):
Uh, yeah, you drive a lot better, you keep it in the
center of the road a lot better.
You um out for dangers, you cansee a lot more.
I mean it opens up aperspective on the road where
you can feel more comfortable,um, because a lot of times if
you look straight ahead at thebumper ahead of you, that could
be like looking at a billboardand you can't see much.
So back off a little bit andget that side of view right,
increase that, so you'respeaking my language there.
Speaker 2 (36:06):
Yeah, drivers out there that you got to listen to
trucking right man, that's, uh,that's if the same, that same
exact number.
One rule in trucking rightApplies to technology right,
look ahead and think ahead whereis it going.
(36:26):
And then you know like when,when you're looking ahead, there
might be a turn, right, okay,you turn with it.
There might be an accident,there might be a construction
zone, the road might be blocked,right.
What do you do then?
You alter course, right, but I'drather, I'd rather alter course
(36:48):
, looking a mile down the roadand seeing the problem, versus
waiting until I get to theconstruction zone only to find
out that the road is shut downand I have no place to go.
Right.
So I think that's the best wayto kind of think of tech now can
you use it as a tool?
(37:09):
And then, if you can use it asa tool, how do you help other
people?
Then the next thing you knowit's like oh, what if I did this
?
Or what if I started a companythat does this?
Or you know this carrier orthis broker is doing something
that you know.
Hey, uber Freight's got thesetrailers.
(37:30):
That's really interesting.
And oh, they're doing some ofthis.
Okay, that's interesting.
Maybe I'm not ready to jump inand do business with Uber
Freight today because I've justgot this.
My old mentality is kind oflike I just want, I don't want
to deal with technologycompanies.
I hate technology.
Okay, that's fine, but watch it, download the app, look at the
(37:55):
loads, think about the problemsand then start taking that
eyesight and move it up and lookdown the road a little bit.
That's good.
Speaker 1 (38:06):
I like how you were looking at your cell phone.
So a lot of people do need tolift their heads up and stop
being in the cell phone spaceand look at the real life and
great, great analogy.
I like that.
And so how easy is it todownload the app?
Let's talk about that a littlebit.
Speaker 2 (38:21):
It takes seconds, right.
The only.
If you're currently not um setup with uber freight, it's, it's
you.
We need the mc number, the dotnumber.
So we've run all that stuffthrough, all that.
You know there's so much fraudout there.
You know the system has to like, make sure everything is vetted
(38:44):
right and then once you'revetted, you're in the door right
and it's pretty quick.
So there's not a big barrier toentry.
With some brokers.
There is With Uber Freight,there isn't.
So that's not going to be yourbarrier of entry.
If you did some shady thingslike double broker and there's a
(39:06):
record of problems, it might bea little bit harder to get in,
not always impossible, right.
It's really.
We're looking to kind of vetout bad actors, right.
But once you're in, it's likeeveryone wants to talk to you,
right.
Everyone wants to figure outhow to help you specifically.
You just have to make thedecision of okay, am I willing
(39:30):
to talk to somebody?
Number one and number two doesit work for the business that
I'm operating?
Sometimes it does and sometimesit doesn't, and I think that's
going to be up to you and howyou run a business, but we want
to help.
Speaker 1 (39:47):
What about flatbeds?
I know flatbeds are payingpretty good right now.
Are you guys looking atanything like that?
Speaker 2 (39:54):
That's a good question.
We do have a flatbed brokerage.
If you're a flatbedder, we'vegot some refer.
Happy to have you guys join onthe app.
We also are one of the largest3PLs in the entire country where
(40:18):
we manage the freight forshippers.
So if you're a small truckingcompany and you're looking to
get in with XYZ account, we canhelp you with that and get that
freight through the RFP system.
In fact people don't knowthat's.
It's a huge aspect of uberfreight we have a huge, huge
intermodal department, I think,if not the largest non-asset um.
We're very close to that.
Um, so that's huge.
(40:41):
It's like oh, I didn't knowthat, right, I didn't know that.
It's like all these things youcan kind of uncover and we're
trying to get better aboutmaking sure that the message is
more clear, um, to everyone.
But it's, it's easy.
You know we're huge and we'reonly, we're only going to get
bigger and you know the theconnection with uber is huge.
(41:03):
You know we're uber freight,just like there's uber eats and
there's.
You know there's uber rides,like it all.
It's all connected too, rightit's?
You know, like we could deliversomething and it can get end up
the one package, end up goinginto a car to make make a
delivery, right.
So it's, if you look at thewhole logistics space and again
(41:26):
kind of going back to like whoare you going to partner with?
Are you going to partner withsomeone that is really building
something for me, or are yougoing to partner with somebody
that's building something forthem and I'm just a byproduct of
whatever they're building,right, well, we're building for
(41:46):
you.
Whether you feel it or not.
That's truly what's happening.
Speaker 1 (41:51):
All right, Okay, I like that.
That's a strong statement.
I like to help out individualsthat are curious about a career
and when they want to say, hey,what do I want to do?
Do I want to get into logisticstruck drivers?
Let's say I'm a company driverand I just got laid off and my
mind's I got some money saved upand my mind's thinking, what
(42:13):
can I do?
Maybe you can paint a picturefor these individuals to say,
hey, I can reach out to UberFreight and they can give me
some ideas as to how I can getinto the space.
Speaker 2 (42:24):
Yeah, I think it's more of like networking, right?
Um, with people like you.
Guys can look me up on linkedinjeff rash, um with uber freight
.
Um, happy to connect withanybody um that sends a message.
I'm usually pretty good aboutresponding.
People are trying to sell me.
(42:44):
You know the moon like I'm Someof those people I don't respond
to as quickly.
But if someone's asking aquestion, hey, how would you do
this?
Right, Send me a message.
I'm happy to help.
Right.
And you know, I think you know,Trucking Ray.
He's a resource.
There's many.
(43:05):
You know Ray knows a lot ofpeople through, you know,
through through the, through thepodcast, and it's once you get
this kind of web of connectivity, you know one person.
Next thing, you know you're umin touch with 5,000 people and
if you do, you know it's theseven degrees of Kevin Bacon.
I don't know if you guys everplayed that as a kid, but like
(43:27):
um.
But you know that everyoneknows seven people and seven
times, seven times seven timesseven it's.
It's everybody.
Right, it's impossible not tolike, have a connection.
So the only the only way thatyou're not going to figure it
out is if you don't connect.
Now.
The other thing I would say isuse these AI tools, chat, GPTs,
(43:50):
the Groks, whatever you use,like Facebook's, Google's got
one right and tell it exactlywhat you want to do.
Right, and ask.
Just be very deliberate on whatyou ask it and it'll tell you
some pretty interesting thoughtsand ideas and what to think
about.
Right, well, I haven't thoughtabout that.
Okay, good, now you can't rightwhat is the legal ramifications
(44:14):
?
If we did, you know, likewhatever, whatever it is, and
then take that information andthen you know, network it,
because I'm telling you that thenetworking is going to get, is
going to help you, and there'soptions for you and what you'll
find.
When you start networking andyou do it consistently, you get
(44:36):
lucky, right, I don't know whatthe saying is, but like luck is
earned, it doesn't justmagically appear.
Speaker 1 (44:52):
Hard work pays off.
Speaker 2 (44:54):
You don't win the lottery unless you buy a ticket
you got to show up and you gotto bring the ticket in.
Yeah, you got to bring theticket in.
You're not going to get a jobunless you pick up the phone and
start networking.
Networking speeds things upbecause now you know, and it
takes time to do it that's whatI would say.
(45:17):
I don't want to give likethere's no, like silver bullet,
but effort and commitment is key, and those kind of equate to
doing the work yeah, so theycould go out.
Speaker 1 (45:33):
they could buy a truck day cab sleeper, what have
you?
And start networking.
It is possible to get your owncontracts and your own
relationships built.
You don't have to just stay onthe spot board and look at that
and say, man, how do I make itwork?
Those numbers look crazy.
It's also contacting thesecompanies like yourself and
reaching out to them is going tohelp them create stronger lanes
(45:55):
for themselves.
I think it's going to be goodfor a lot of individuals that
want to get away from.
Hey, I'm working for a company,I can do this myself.
Speaker 2 (46:01):
Yeah, the one thing I would just to add to that if
thing I would just to add tothat if you're getting into
space, don't think about it fromjust a pure money play, right?
Hey, what is going to make methe most money, right?
Well, it's going to be haulinghazardous material running
anywhere in Mexico, northAmerica, and you've got to stay
(46:26):
out for a year at a time.
Okay, okay, that's your mostmoney.
Well, I don't want to do that,okay, so then let's be a little
bit more specific.
How often do you want to gethome?
I want to get home every night,or I want to get home once a
week?
Okay, start with that.
I don't want to run at night.
Speaker 1 (46:43):
Okay, you know, I don't ray, that's probably what
ups is like running at night.
Speaker 2 (46:53):
I would imagine right , yeah, that's what we'll do
tonight.
Yeah, so, yeah, so that's so,scratch that one off the list,
right?
So figure out what you'retrying to accomplish and then go
backwards from that.
You know, go up and go, youknow, break it down to exactly
what you want.
Right, backwards engineering.
Yeah, reverse engineering right.
Speaker 1 (47:12):
Yeah, I mean there's a lot of UPSers that are
retiring.
I mean there's going to be ahuge amount of you would think
they might just want to take iteasy, but they may be so in the
groove of driving a truck.
They just want to, you know,dabble in the market and see
what's out there.
Some of these guys are inpretty good financial spots
right now so they can makechoices like help out with Uber
(47:32):
Freight, so you never know wherethat could lead.
These individuals just wantpeople to feel emboldened, to be
able to do something instead offeeling defeated, and I think
that's great for helping theeconomy.
That's great for helping moralein these individuals to know
that hey, there's people outhere, there's a network.
People can go back and look atmy episodes and all those
individuals that I talk to areopen to network.
(47:53):
They're great people, everyonethat comes on the show.
I love my guests.
I think they're the star of theshow.
So thank you so much, jeff, forbeing on here talking about
Uber Freight.
I can't thank you enough forsharing about.
What is Uber Freight?
What are they doing?
You keep saying these trailers.
There's a lot going on.
Speaker 2 (48:12):
As long as the trailers are behind trucks, then
we're doing our job.
Speaker 1 (48:16):
I see them.
Speaker 2 (48:17):
They're out there.
Speaker 1 (48:19):
I drive 48 states sometimes, so I don't always
just do local work.
I get to go out and see quite abit.
Speaker 2 (48:26):
That's good you'll see more.
We're planning.
You've seen a lot more of those.
But yeah, um, just one lastkind of you know thought again.
You know, from a networkstandpoint.
I'm on linkedin.
Jeff rush r-e-s-c-h is my lastname.
You know they used to joke withme back in the day.
It's the first five letters ofreschedule.
So, jeff reschedule.
(48:48):
I was a planner back in the dayso I covered all my freight, so
just to be clear.
But when I didn't, they wouldpull that.
So hit me up on LinkedIn, happyto help you think through
problems, give you advice.
At the end of the day, this isa pretty small community right
In the trucking and logisticsspace and you know you might.
(49:12):
I'm going to help you today andyou might be able to help me
three years from now, or help mykid or help my friend or
whatever the case might be.
So I think it's reallyimportant that we stay connected
, especially through these hardtimes.
The driving job is the mostdifficult job in the industry
right now and nothing would bein my house or Uber Freight
(49:38):
wouldn't exist, ups wouldn'texist.
None of this podcast wouldn'texist without the commitment and
the sacrifice that drivers makeevery day.
So really appreciate you guysAwesome.
Speaker 1 (49:49):
Thank you so much and likewise appreciate the brains
behind the operation keeping itgoing, like you said, thinking
of new ways to help keep peopleworking, keep people feeling
like, hey, there's more to theindustry you can tap into.
Uber Freight, get started, signup today.
Like you said, there's a bigneed coming in three weeks.
Be sure to help these guys outand they can help you as well.
(50:11):
Grow and you don't have to takeon all that expense of buying
the equipment and things likethat.
Work with Uber Freight.
Great job.
Thanks for coming on the showFor those listening.
If you're looking to move moreeffectively, cut down on idle
time and access more consistentfreight, think of Powerloop.
Effectively cut down on idletime and access more consistent
freight Think of power loopmight be a serious look that's
(50:31):
worth the wait, worth the needto look into.
So when you're out there andyou're waiting for your load,
you can download this and getthis started right there in your
cab.
So find more information, go touberfreightcom.
And thanks again for tuning inand also getting to know Jeff
Resch.
So stay safe, stay sharp andkeep delivering.
Thank you again.
No-transcript.
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