October 17, 2025 • 43 mins
On this episode with Jimmy Mac, two passionate voices in trucking media explore how drivers navigate today's dynamic information landscape, blending technical evolution with human connection. Jimmy Mac from Radio Nemo, drawing on a decade of trucking radio experience, journalism, and law enforcement background, shares his unique perspective on news consumption, trust-building, and personalized listening. From defying competition norms through collaboration to maintaining unwavering commitment to truth during breaking news, the discussion highlights Radio Nemo's shift to streaming and the power of diverse voices. Jimmy offers practical advice for drivers to influence policy via local relationships, emphasizing grassroots ripples for industry change. This insightful conversation reveals why authentic voices endure amid technological shifts, offering value for drivers curating news and anyone interested in specialized communities.
Key Takeaways 👇
✅ Evolution of Driver Media: Jimmy Mac brings trucking radio expertise to discuss how drivers access news, build trust, and create personalized experiences, transitioning from traditional radio to streaming platforms like Radio Nemo.
✅ Collaborative Content Philosophy: Defying competition, Jimmy stresses self-improvement over rivalry—"the only thing we compete with is ourselves"—fostering shows that introduce diverse industry voices.
✅ Trust as Media Currency: Hosts emphasize resisting incomplete reporting on trucking incidents, with Jimmy's mantra "Don't lie to people" underscoring truth's role in building long-term listener credibility.
✅ Grassroots Advocacy Advice: Drivers can shape conversations by connecting with local officials as transportation experts, creating ripples for change: "Each one of us is a little stone that you throw in the water."
✅ Beyond the Cab Insights: Tune in for strategies on curating reliable news sources and understanding information flow in trucking communities, proving authentic voices irreplaceable amid tech evolution.
✅ Community Connection: Subscribe for more episodes delivering insights, stories, and connections that inform and unite America's trucking community.
Interested in being a guest on the podcast? Click here to join the conversation!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Welcome back to that's Delivered.
I'm your host, truckin' Ray,and today I'm joined by someone
who's truly special.
His voice is a staple intrucking Jimmy Mack from Radio
Nemo.
If you spent some time on theroad, chances you've tuned in
and heard him bringing driversnews stories and conversations
that matter.
Jimmy, thanks for being heretoday and also for having me on
(00:23):
your show.
It was truly an honor to be onNemo Nation.
Before we dig into today'stopic about how truckers get
their information and build apersonalized listening and news
list, let's start with yourstory how you doing man.
Speaker 2 (00:40):
I'm good.
I'm good man.
It's good to see you.
Um, it's good to be here as amatter of fact.
It's good to see you.
It's good to be here as amatter of fact.
It's just.
It's kind of amazing to get achance to be on somebody else's
platform because we live, youknow, five days a week, seven in
the morning, 11 o'clock in themorning, every single day, you
know, streaming on our platformand then editing our content and
doing all that stuff.
So to get a, get a moment toactually come on and get a
(01:02):
chance to talk to somebody elsewho's doing the same work this
is the first appearance I'vemade on anybody else's platform
since we started our newplatform, so I'm thrilled that
you were the one who reached out, and you know I'm glad to be
here.
You know we've been kind ofputting people off and you know,
when you guys reached out, I'mlike I'm not putting that off.
Speaker 1 (01:28):
That's too good of content and too greater people
not to not to make time for you.
It's good to see you, man.
Man, that's awesome, I'mflattered.
Thank you so much formentioning that and having me on
Nemo nation.
I mean you guys are killing itout there, man, switching it
over from radio.
I mean, after all those years,I mean that's huge, that's a big
transition.
How are you guys doing withthat?
Speaker 2 (01:39):
It's, it's been crazy , it's been, you know, it's
three shows.
So Monday is Nemo Nation andwhat we do on that show is we do
anywhere from 11 to 13 to 14guests, and that is a rapid fire
.
I mean, the first half hour ofguests is three, then two, then
three again, then two, then one.
(01:59):
I mean it's a lot of people wekind of run through there.
And so the first like five tosix weeks we had to deliberately
make sure that we were offering, for the most part, new guests
every time.
You know it's like, and theidea was to get a stable of 50
or 60 people in motion and thenstart bringing them back to kind
of catch up with each one ofthem.
So, like you know, you've beenon the show, you will be back if
(02:22):
you accept our invitation,because then you kind of check
in, and so what ends uphappening is we're I'm a big
believer is I don't think thatyou're competing with me and I
don't think that I'm competingwith you.
I don't think it works that way.
I think the only thing wecompete with in this sphere is
ourselves.
That if we give people greatcontent, if we, if we hold up to
(02:44):
our highest standard, then youwill just end up in the queue
with me that truckers, peoplewho want to know about
transportation, will sit downand line up our podcast, line up
our streaming platform, line upour live shows and just say I'm
going to listen to my favoritethings over the course of the
day.
So I'm not fighting for a sharewith you.
(03:05):
We're actually trying to do thebest job we can do and promote
the best things that we canpromote, because they come back
to me looking for morerecommendations and if you have
a great time on my show and yousay just got back from the Radio
, nemo guys, you guys shouldcheck them out Once again.
I can hear you on replay.
Um, I, you know I can listen.
Somebody can listen to you liveor you in the moment and then
(03:27):
literally listen to a replay ofme later.
So it's been an interestingkind of switch, um, but you know
the thing about the man thatsits at the center of a Dave
Nemo 55 years in trucking radio,55 years in trucking radio and
you know one of the foundingkind of members of it, along
with Charlie Douglas andTrucking Bozo and Bill Mack.
What's really cool is that he'salways been not the first guy
(03:51):
there, but one of the first guysthere and when we kind of
explain what we would be doingand giving him one show at the
beginning of the week, a waythat people could check in with
the old, familiar Dave doingsomething new and then setting
them up for the rest of the weekfor success.
So that show that you were onNemo Nation is designed to send
(04:13):
people to other shows.
It's designed to tell peoplehere are all the things that are
available to you, here are thereporters that are available to
you, the podcasters that areavailable to you, the YouTubers
that are available to you, themagazinescasters that are
available to you, the YouTubersthat are available to you, um,
you know the magazines, uh, theinfluencers, the journalists,
all the people that you want toknow so that when, when you're
trying to check out parkingissues, you know to check out a
(04:34):
different gal and and it givesyou all these options so that
you can make decisions aboutwhere you're going to spend your
time for the rest of the weekand start making choices.
You know, and that you know,like I said, we're no longer in
an age where there's some peopleyou might know you might not
have had this experience.
There's some people who arestill playing the old FM radio
game, the old AM radio game ofI'm fighting for a share and if
(04:57):
you fail, I succeed.
We, we don't.
We don't think that way, wedon't think that way.
And it's stupid to think thatway, because you're wasting time
when you need to be generatingcontent.
It's all I mean, ray, you knowthat right.
I mean it's just content,content, content, that's the
game.
Speaker 1 (05:14):
Yeah, I mean, that's huge man.
Let's take us back a little bit.
How did you get started?
Now we'll go beyond the voiceof radio.
Share your story.
How did you get first in radioand what was the path that led
you to where you're at now withtrucking radio specifically?
Speaker 2 (05:27):
Well, trucking radio.
I married into it.
I'll straight up tell you thatI married into it and I only
make apologies for that.
The fact that I had radioexperience beforehand, the fact
that I'd worked in the newsindustry, the fact that I'd been
an editor at large at anAmerican newspaper, an editor at
large at an American newspaper,the fact that I've covered
events overseas, the fact thatI've written both fictional and
(05:49):
news stories for differentoutlets, made it very easy for
my father-in-law to make the ask.
But it's an interesting story.
What happened?
A regular host of Dave'sweekend show simply walked off
the job.
He just walked off the job andDave said look, I'm not giving
you a job, but I will pay you ifyou'll step in and just kind of
(06:10):
act as a steward caretaker forthis show.
And I said sure, and my wife,claire Marie, who is the sound
designer, by the way, we justadded all the new sound bumpers
for the show, so the show soundsgreat.
My wife is an incredibly giftedsound designer.
They do all the programming forthe show.
They're in the midst ofbuilding the new website and all
(06:32):
that kind of stuff.
We co-hosted the weekend showas a holding pattern.
Well, at some point, the guyson our previous platform said
he's fine, keep him, let's moveon.
And that was kind of that.
We just kind of, you know, slidinto it and all of a sudden
we're doing it on a regularbasis.
I had a couple of advantagesthat, while I wasn't completely
(06:53):
familiar with the trucking sideof the supply chain, my family
are railroad people, we comefrom the railroads.
Well, you know, my great unclewas a president of one of the
vice president of, uh, kansascity, southern.
Um, my entire family gotthrough the depression because
they all worked on the railroads.
So I grew up in that atmosphere, grew up in law enforcement as
(07:14):
well, um, grew up in, you know,in in new Orleans politics,
which of course involvesteamsters, so there were a lot
of connective tissues and thenspent the first couple of I've
been doing the job I've beendoing trucking radio, for it
will be my 10th year next year.
So by the time, you know, atsome point the real big thing I
(07:36):
had to learn wasn't the rulesand regs.
That wasn't what was tough forme, because I've worked in law
enforcement, so that was easy.
You know the idea of kind ofunderstanding the rules and
regulations of the road andhours of service and all that.
The thing I had to catch up onwas understanding freight rates,
was understanding how rateswork, and that's where I kind of
my dad taught me a really goodlesson growing up.
(07:57):
He was in law school and hehated tort law.
He hated it when it was takinghim so he aced it.
He got the best grades he evergot because he decided he never
wanted anybody telling him everanything about tort law.
I have a really great piece ofadvice.
I tell truck drivers this allthe time.
You know, dave gave me a greatpiece of advice.
(08:18):
He said be yourself on the air,that's so important.
He said don't be anything,you're not.
When he said, when you don'tknow something, it's so
important.
He said don't be anything,you're not.
When he said when you don'tknow something, tell the drivers
you don't know.
He said trust me, they willcall you and they will tell you,
and they will do it happilybecause they like sharing their
knowledge and their wisdom.
And one of the things I tellpeople all the time is make a
friend of boredom.
(08:38):
Whatever about your job evenwhen we have jobs as groovy as
you and I have whatever is themost boring part of the job, the
part that just you hate doingthat makes you like aggravated.
That's the job.
Everything else is fun, and soonce you figure out what the job
is inside of, the job is getreally good at that so you can
do it as quickly and efficientlyas possible, so you can get to
(08:59):
the fun stuff, and you know so.
When I got into, when I got intothis gig, I said the thing I've
really got to learn is how therates work.
I've got to really learn abouthow these men and women make a
living.
And I got to learn it quickly.
And I got a chance to meet twoof the best guys in the world,
tom Bray of JJ Keller and DeanCroke of DAT, and, um, they just
got me up to speed.
(09:20):
And the other thing is, too,you're like this as well, ray.
So you know this.
I tell people all the time.
Don't ever be afraid to tellpeople I don't know, but I would
love to please tell me.
Speaker 1 (09:30):
Yeah, and that's what keeps me passionate about
serving truck drivers throughthe airways after all these
years.
I mean, what, uh, what do youthink resonates for you?
Speaker 2 (09:38):
I like them, I just like them.
I just I think they're, I thinkthey're underrated.
And what I mean by that is isthat you know, one of the things
is that you know, uh, veryearly on in the process,
somebody wrote a.
You know, we do an interviewwith a lot of authors, a lot of
people audio books and novelsand action stuff and all that
kind of group of stuff andsomebody said, well, you're
getting another book report.
(09:59):
And I said I have this crazyidea that the men and women who
are listening to these showsactually like to read, like to
listen to books, like stories,want to know about more than
just rates.
And I always tell Dave, I say,look, I said 60 to 65 percent of
our shows should be abouttrucking straight up across the
(10:21):
board, about trucking in one wayor another straight up across
the board, about trucking in oneway or another.
35% should be about the fact Idon't know if you're an NFL fan
NFL actually condenses the gameto like 10 to 12 minutes so you
can watch just the best parts ofthe game the ability to do that
on the air and then to be ableto take a caller, a truck driver
who wants to call and just finda friend who we can talk to
(10:41):
about the bills live on the air.
We have a regular caller namedPackrat.
He's a smart guy, he is anengaged guy, he can talk about
rates and he can get really, youknow, business oriented and get
down to the nuts and bolts.
But the fact that he knows thaton Monday he can give me a call
and either lament the fact thathis bills lost or celebrate the
fact that they won I'm alwaysgoing to love that about people.
(11:04):
Or the fact that we had anauthor named Ryan Pote on the
other day and he wrote thiswonderful book.
He's an army veteran I'm sorry.
He's a naval veteran.
He's a helicopter pilot.
He's worked a lot of specialops.
He wrote a wonderful bookcalled Blood and Treasure and
then he came down to the studioin New Orleans and he gave away
free audio books online andbuying his book and they're
(11:27):
sharing it online and they'retelling people you should read
this and you should listen tothat.
And so many of them are veterans, right?
So many of them served, youknow, and it's a story that they
can relate to, about, about,about a veteran struggling to
make it in the real world andyou know, and having PTSD and
kind of moving through life, andthey want to hear that story,
they want to know they're notalone.
I mean it.
Just why do I love them?
(11:48):
I love them because they pay mybills, um, and they do it
joyfully.
And I don't mean that cynically,I don't mean, but I mean it's
like I I get a chance to talk.
To end of the day, we deal infacts, we deal in fellowship and
we deal in fun, which is what Ithink people get into trucking
(12:10):
for.
You know the idea that you knowyou need the information you
need to make the living you gotto make.
That's a community.
It's only bearable if you haveyeah, and it's only bearable if
you have fellowship, exactly ifyou're not enjoying a job that
requires you spend that muchtime away talking directly to
(12:31):
them and knows them and whoreally plays by Will Rogers
great adage that the stranger isa friend I just haven't met yet
(12:52):
.
Speaker 1 (12:53):
Nice.
All right, I love that.
I mean it's countlessconversations with drivers.
I mean you guys are sharingmoments together.
Like you said about the bills,I mean that's huge.
What do you think stands outwhere you realize this is why we
do what we do?
Is there a moment that you youcan remember or recall and say,
man, this is this really setshome with me.
(13:14):
I don't want to let this go.
Speaker 2 (13:17):
I think sometimes when people call in are honest
about their loneliness you knowDave has talked about some of
his great moments have been backin the day when he would
actually be able to say on theair you need to call home.
He would tell a driver on theroad pull over, find a pay phone
, call home, there's a surprisewaiting for you.
And somebody had given birth.
You know that they were pickingup the phone to be told that
(13:38):
their wife had given birth totheir baby girl or their baby
boy.
I know that really lands withDave a lot For me.
You know we do a lot of workwith.
One of our sponsors is ReedsAcross America and they do the.
You know the convoy toArlington.
And when people call up and sayI've been driving for Reeds
Across America for five years,six years and of course you know
(14:02):
you admire them deeply, butthen you find out they tell you
oh, we did it because of you, wefound out about this because of
you, we're involved in thisbecause we heard you guys talk
about it and we've joined thismovement, we've become part of
something.
Or, like one of our listeners,this guy named Forod, he has
(14:24):
over 650 audible books he'slistened to and he's openly said
that it all begins with therecommendations I started to
make, and then he would find onebook and then they recommend
more books.
He has downloaded 650 Audiblebooks 650 of them and that means
the world to me, that it's likeyou're reaching somebody,
(14:45):
you're speaking to somebodyAwesome.
Speaker 1 (14:48):
That's for me.
That's huge, that's a greatcontribution to humanity,
helping individuals deal withloneliness and also being a part
of something greater thanthemselves, because that brings
happiness right there.
Of how has this way truckersget their news, their
information, changed over theyears?
You know, get that lineup anddecide what they want to listen
(15:17):
to and what they want to hear.
How has that changed?
Speaker 2 (15:22):
Oh wow.
Well, the thing is too is thathere you know this as well as
anybody else used to be that aregular listener would actually
turn you on and until they losttheir signal, they were yours.
And what a lot of people don'tunderstand is it's really
interesting that you've got towork in bites.
You've got to acknowledge howpeople are getting there.
I mean, look, you can givepeople other stuff.
There's an audience out therewho want to hear 30 and 40
(15:43):
minute conversations.
They really do.
They want to dig in, they wantto go long form.
I mean, after all, look at JoeRogan, four hours we do four
hours, not the way that he does,but a lot of people want to get
their news.
You know, boom, boom, boom,boom, boom, boom, bang, want to
get it done like that.
Speaker 1 (16:00):
Headlines.
Speaker 2 (16:01):
So you got to figure out ways to kind of give people
both where, if you stick aroundfor the long haul, you get the
full kind of picture.
But you want to make sure thatyou have bits and pieces that
you can then put out there thatcontain facts and information,
because I saw somebody writesomething the other day just
broke my heart.
This guy basically went onFacebook and he said guys, I'm
(16:21):
getting off of social media fora while and it wasn't one of
those I'm getting off of socialmedia.
I hate this.
This is terrible.
It was.
It was sadness, you could tell.
He said I, I don't see a lot ofmy friends anymore here.
It wasn't like talking abouthow people sucked or people were
mean.
He was saying that people aregreat.
I'm going to go meet some.
Uh, I'm going to go see someagain.
I'm just I.
(16:41):
He said there's so much AI slophere.
You know so much, you know somuch repetitive stuff.
I feel like that they've gotthis algorithm down in regards
to like what I want to buy thatthey're just flooding my zone
and I have to go almost take abath, and it made me really sad.
I mean, there are some tricks,as we know that you can do to
your internet and your feed andall that kind of stuff that can
(17:03):
limit that.
But I understood this.
This is a guy who just wantedto go on and check to see if his
friends were having grandkids,if people had bought new puppies
, you know if somebody had agreat hunting trip, if somebody
actually made the thousand milesin the allotted time.
All that stuff and all he wasgetting was kind of overwhelmed
by a sea of you know algorithms.
(17:24):
You know that.
You know that.
You know that the book of facehad had read him so to a T that
he didn't like looking back inthat mirror and he's taking a
walk from it and I was actuallyhappy for him.
But it's interesting because thebiggest fight we're going to
have moving forward, ray, isconvincing people.
What I'm telling you is simplyfacts and you might not like
(17:47):
these facts.
You might not like what thismeans for what you believe
politically.
You might not like what thismeans for what you want to be
real, but this is real.
And to remind them, we have apastor that comes on every
morning.
Pastor John of Bennett TruckingCompanies comes in and gives a
word of affirmation at thebeginning of our show it's
really loving, it's ecumenical,it's for everybody.
(18:10):
And to kind of convince peopleyou might not like what I'm
telling you, but sometimesthat's what the news is is
things you don't want to hear.
But then to kind of remind themat the end, the way he says
it's bad news, but guess what?
I love you and there's nothingyou can do about it, you know?
And and just to kind of remindthem that look, I'm not, I'm not
(18:30):
trying to sway you, I'm nottrying to look, I'm not trying
to sway you, I'm not trying tomove you, I'm not trying to
editorialize to you, and I'lltell you what I'm editorializing
.
But the information that I'mtelling you right now, when I
give you numbers, those are realnumbers and I don't care if
they hurt your feelings.
You're entitled to yourfeelings, but you're not
entitled to your own facts andthat's the biggest challenge for
(18:53):
us, for all of us.
You know, I mean, you know, Imean I'm not going to tell you
that eggs don't cost, what eggscost.
I'm not going to tell you thata storm isn't going to hit your
town.
I'm not going to tell you thatpeople are doing good when
they're not.
And I'm not going to tell youpeople are doing bad when
they're actually doing good.
Don't lie to people.
Don't lie to them.
I like that I'm not sure what itkind of comes down to, I mean,
(19:16):
we have to value it.
Speaker 1 (19:17):
Do you think trust trust on certain platforms, uh
that truckers are looking to acertain area more than others.
What do you think is the moretrustworthy one right now?
Speaker 2 (19:27):
Oh, I, you know what.
There are a lot of people outthere.
How about we just talk aboutpeople that are speaking the
truth?
I mean you're speaking thetruth, our good friend Chuck
Snow.
Like I said, there are people.
I would say it doesn't matterwhat people's political beliefs
are.
If you're finding that thepeople of different political
beliefs are giving you the sameinformation, then there's
probably some truth to it.
There's a lot of folks outthere Chris Orban, dean Kroge,
(19:51):
you know, know, there's a numberof people I mean in terms of
entertainment.
Dale Summers, you know, I mean,you know his son is still out
there keeping people entertained, giving people a good time.
You know there's all kinds ofplaces where you can get good
information.
You know there's all kinds.
I mean you.
I mean you know it's just likeit's happening everywhere.
It's like the only thing Iwould tell listeners is yes,
(20:13):
it's important to find somebodythat makes you feel good because
you want to.
You know you got to spend timewith us.
So we, you know we're makingpeople, but it's important that
you don't find somebody who letsyou believe what you want to
believe.
There's a big differencebetween that, between somebody
telling you you don't want tofind anybody telling you what
you want to hear.
You want to find people thatare telling you what you want to
hear.
You want to find people thatare telling you the truth.
(20:35):
Now, that's where the realtalent comes in right, because
can you tell people the truth ina way that makes them still
want to spend time with you,yeah.
Even when they don't like that,Can you deliver.
That, you know.
I mean.
Speaker 1 (20:45):
It's a reason why I came up with the name of the
show and that's delivered,because that's just what it is.
You know, uh, you get a, youget a package on your, on your,
on your doorstep, and it's alldamaged and you hey, it's uh,
you got it, but we got to file aclaim.
It's not yeah.
Speaker 2 (21:03):
I mean, and that's I had it happen with FedEx, yeah,
just last week.
They're telling me it's beendelivered.
I'm like no, it hasn't.
Like it's in Memphis, I'm likeno, it's not.
It's been crazy.
I've had.
Like me, I've had like badexperiences.
Like I will say in defense ofboth Home Depot and FedEx, I've
had bad experiences in the lasttwo weeks.
(21:24):
The final step of thatexperience has been
extraordinary, like once theproblem was caught, both
companies stepped up amazingly.
But I literally had somebodytelling me over in India that a
table from Home Depot had beendelivered, it's delivered.
And it was the last Indiangentleman I talked to who said
it's obvious, my colleaguehasn't been to the United States
(21:46):
, he's like that's sitting innorthern Mississippi, in the
Memphis suburbs.
He said you're down in NewOrleans, let me get somebody on
who can actually help you.
And they delivered it and I gotthe table for free.
But then FedEx, just two daysago, told me that something had
been delivered.
They gave it a duplicatetracking number and sent the two
numbers in different directionsand couldn't distinguish which
(22:07):
one was which.
It was the craziest thing.
It got resolved and when it gotresolved I got the phone calls,
I got the apologies.
Like I said, it's.
Yeah, I mean it was crazy.
But I will say this, though inboth cases, the final pieces of
customer service wereextraordinary, because that's
the other thing too about a lotof these men and women out there
.
You know this they don't mindif you screw up, they mind if
(22:30):
you don't take responsibilityfor it.
Both companies tookresponsibility.
That's really what it kind ofcomes down to.
When you make a bad call, youadmit it.
You know what I'm saying.
When you screw up, you tellpeople.
When you don't know something,you say I don't know, guys, I
don't know, or you know, youcome back.
That's the power of theretraction A ret and actually
reestablish his trust.
I'm sorry, ray, I'm going on.
(22:51):
I ain't got things you want tosay.
Speaker 1 (22:53):
Yeah, I mean that's huge.
I mean, no, I love it that youkeep going.
That's what the show is about.
That's kind of it, yeah, youcan keep going as long as you
got time.
Speaker 2 (23:00):
I want to ask you the question, though, man?
Where do you go?
What do you trust?
Right now, though, who are youlooking towards when you want to
hear news?
Speaker 1 (23:15):
Yeah, I mean that's.
I guess I have to leave it upto myself to distinguish if I
feel like the story's notfinished.
Sometimes the story is stillongoing and we want to draw
conclusions, so I may hearsomething from this channel or
from that source, but yet is itactually done?
Do we feel like it's stillsomething that we want to
(23:36):
investigate more?
And so that's where we get tokeep talking about.
That's like the gift that keepson giving.
Sometimes we we draw aconclusion, we don't want to
hear anything else, and thenthere's some new evidence that
gets brought to light.
We have to kind of sit andthink about it.
Was that something that weshould add into it?
You know, I think about thisone truck driver that made a
(23:56):
U-turn.
We thought maybe he didn't knowany English.
Oh yeah, and now we're findingout that he actually can speak
English.
You know, so, the more we know,the better, and you know the
underlying current of who arethese employers that are, uh,
employing drivers like this youknow, what's going on when you
interview a driver and you knowthat there's an issue and you
(24:18):
just keep going.
So, um, yeah, it's just, yougotta keep your ears open and
listen.
Um, I don't really particularlysay this particular person, or
even myself, that you know,cause I can.
I can get messed up too.
I can get fed the wronginformation, um, and I have to,
you know, own up to that.
(24:39):
So what I do is I just continueto follow the story.
I think it lives in itself.
Speaker 2 (24:45):
Oh man, I, I 100% you know.
The morning after that thatterrible U-turn accident, um, we
had information that we werealmost almost certain we knew
where he got a CDL from and wehad made arrangements to bring
on someone who would be able totalk about that in particular.
(25:07):
And he called us up and saidand what he said before?
He said I'm not yet there.
He said I'm almost 100 percentsure.
Sure, I know where this is from.
He said but tell you what?
Let's just talk about the needfor better training instead.
He said because I don't have.
He was right.
The worst part was he was rightbut he couldn't talk about it
(25:30):
because he hadn't confirmed it.
And it was like the most thebest decision of all time.
I told him point blank.
I said you haven't done.
I said it's great.
I said I would rather hold offon the information and get it
right, then get there first andbe completely wrong.
And the one thing that Dave andI kept doing during that whole
(25:50):
U-turn incident was we don'thave all the facts.
We don't have all the facts,and I couldn't agree with you
more Right, that's don't haveall the facts, we don't have all
the facts.
And I I couldn't agree with youmore right, that's like the
crucial thing.
Speaker 1 (25:59):
I wait, wait for the truth to arrive yeah, I think
parenting teaches a lot of that.
You think you got to figure itout and five, five days later,
your kid tells you the realstory yeah.
Speaker 2 (26:11):
Or sometimes you get angry at your kid and then you
find out that they made adecision that was actually
pretty smart, in retrospect too,I mean, that's, that's a big
thing too, it's like, and soit's why you know.
And the other thing is tosimply waiting.
Even if you're right, you'restill cooling off, you're still
giving time.
I've always said that inmoments of crisis, the best
thing we can always hope for isthat cooler heads prevail.
(26:33):
We can just hold on and getthrough that moment of instant
panic or reaction to let theadults in the room take control
of the room, you know, andthat's always a big moment, if
we can get.
It's always just waiting, isn'tit?
If we can just wait a littlebit longer, we might find out
that things aren't as bad as wethought they were.
Speaker 1 (26:53):
I like that one too.
Yeah, and waiting is hard andyou gotta be patient.
I mean that's, that's a qualitya lot of people don't possess.
Speaker 2 (27:02):
So, uh, patience, no, especially in the instant
information.
Right, I need it now.
Where's my information?
I need it now, scrolling,scrolling, scrolling.
Where's my next information?
Speaker 1 (27:13):
I know, I know and you wonder why your arm is
cramping up.
Speaker 2 (27:16):
You're like oh man I know, I know it's just, it's
just.
It makes me like I said, andthey're people.
They're people who post thingsthat I love, and family members,
friends, people I respect, andI look at their post and I go,
man, you're going to be takingthat down, yep, there it goes.
You took it down, yep, there itgoes.
You were wrong.
Yep.
Or you're doubling down on badinformation, which is even worse
(27:38):
, where, no, I'm going to insistI was right.
No, no, you won't, but you cankeep on saying it and you keep
on looking more and more foolish, and that's kind of it.
That's kind of it as well, too.
So, yeah, I mean, oh, so I toldyou.
So we do.
You know Nemo Nation.
On Mondays, tuesday throughFriday, we do Road Gang Radio
(28:00):
and the first two hours areabout trucking.
We call it the first two hoursabout making a living and the
second two hours about having alife.
So we'll talk about, you know,all kinds of trucking issues
from seven to nine, and then myco-host, lindsay Lawler, shows
up and we talk to country andWestern and Americana performers
and authors and cooks andpodcasters to give people all
(28:24):
kinds you know, and people whorun national parks and people
who you know, look at old roadsigns on route 66, you know or
tell ghost stories to youcampfires and say you know
what's going.
What are the fun things ourfriends out there can do when
they're out there.
Talk to people who know whereall the golf.
We have drivers who actuallyknow how to plan their routes to
(28:45):
get to good golf courses whichI just love.
I think they gotta figure it out, they gotta dial it in.
That's the second show, andthen the last show we do is
called we Should Write, whereLindsay Lawler talks to all
kinds of creatives songwriters,novelists, people who write for
a living.
But the point of the show isn'tto help people write for a
(29:07):
living.
The point of the show is totell people writing is often
better than therapy because itcosts a lot less.
Speaker 1 (29:14):
Yeah, my producer is big into journaling.
These professions that we getinto, we start earning a living,
we get into the groove.
This has become our life, butthen becomes all we do.
Sometimes we got to find a wayout, and if we don't have the
social network that we need, youhave to find a way to channel
(29:36):
your thoughts, your energy, andjournaling is huge.
You think about a lot of peoplethat are incarcerated.
They can't do this, they can'tdo that, but they learn to
journal inside there.
So if they can do it, why can'twe?
We can find those ways to bringhappiness to ourself and I
think journaling is a good wayto do that.
So, taking the time to writethings down um, it's a huge
(29:58):
community out there.
I can't believe it.
It's, um, it's a big deal.
So, take a minute or two, write, write something for yourself,
um, not always just um, givingyou know to others, you can give
to yourself, I think that'syeah.
Speaker 2 (30:12):
I think journaling is the key, because a lot of times
, I said, cooler heads prevail.
Sometimes, simply taking thetime to sit down and write can
make you not say the wrong thingor not do something that you'll
regret for the rest of yourlife, and it's something that
I'm just making a list of beinglike five reasons why I
shouldn't yell at this guy, fivereasons why I shouldn't get in
this fight.
You know and it might just bemy wife, my kids the fact that I
(30:36):
back that in prison they don'tserve ice cream sundaes.
You know, I mean it's like.
I mean you can get reallysimple.
You can get really simple.
I mean it's like.
You know, I mean the number ofpeople who you know, because you
brought up the incarcerationthing, the number of people who
are sitting in jail going man,if I'd only just stayed on the
damn porch, if I'd only like, ifI'd only kept my temper, you
(30:58):
know, if I only hadn't, you know, if I only hadn't taken the
next step, if I had just taken amoment to be like breathe,
because it's in breath theprayer happens.
You know, and most prayer isfor ourselves.
Even when it's for others, it'sfor ourselves.
It's a desperate cry for wisdomwhich we often don't have,
unless we breathe, unless wewrite, unless we think, unless
we practice.
(31:18):
Yeah, yeah, that's part of whatI do.
Speaker 1 (31:21):
Yeah, I think about it, man.
It's awesome, it enriches yourlife, and then eventually you
see the door open up.
You see a light in the tunnel.
You see people coming towardsyou because you know they want
to be around.
You're not this angry personall the time.
Right, right, you got this.
You got this community thatcomes towards you.
Like, even with podcasting,like you said, you got to focus
on getting that content outthere or you're not competing
(31:44):
with other people.
You're kind of looking atyourself as to how you can be
more available to the community,how you can be more available
to trucking as specifically towhat we do, and provide that
information for people to besuccessful out there on the road
.
I think that's's huge.
So, and you're doing that, Ithink you're doing a great job.
You got a great team.
Right now, my team is prettysmall.
One day, you know, my hopes anddreams is to have a huge studio
(32:05):
where you can come and visit.
I want to come down here andsee you guys too.
Speaker 2 (32:10):
Oh, and, by the way, we finished the studio this week
, the invitation and we extendedto all of our friends.
But I, this week the invitationand we extend it to all of our
friends.
But I'll tell you point blankyou get down in New Orleans and
I promise you you can sit withDave and I, or just me, if it's
just on one of my days alone,and with Lindsey, and you can
sit with us from beginning toend.
I would love to have you onLove, you and the wife.
Come on, come on down, we'dlove to have you guys.
(32:30):
All right man to do it today.
I mean, you know, find it, findit, we're out there, we'll make
it happen.
Yeah, I just like.
I said it just, it's talkingleads to more talking leads to
more talking, which means lessnonsense is going on.
If we just all keep talking, wemay find we get to the other
side in one piece so the bigpicture, the future for
(32:52):
information for truckers.
Speaker 1 (32:54):
Where do you see the future of trucking information
headed?
You know, I know more ai alertsare out there.
Uh, sometimes we're trying todo a show and you get those
notifications from your phoneand like great, uh.
Or do you think that the radiowill always be a place that
people will hold dear in theirhearts?
Speaker 2 (33:08):
radio is like an owner operator ray.
Every five years they tell usit's dying and yet more owner
operators and more more radioshows up.
I, you know it's like I justthe end of the day.
People are already gettingtired of ai.
You know people are alreadylike disgusted by ai, like I
don't want to hear this.
It's like it's a loser.
I mean, in regards to that,there's some stuff it does
(33:29):
really great, but in regards tolike entertaining people, people
like this is horrible.
Why are you doing this?
To me it's like you're tryingto force feed this down my
throat.
All they've done is succeeded inreminding people why live stuff
, with all its mistakes and allits stupidities and all of its
rash statements and all of its,you know, electrifying moments
there is no substitute for humanbeings.
(33:49):
I mean, as we go more with ai,we're going to keep heading more
towards, more towards irl inreal life.
People love it.
People love it.
There's a reason why peoplewatch stuff like the Bozo
Trucker.
People watch all that stuff.
They want to see idiots in realtime.
(34:10):
They want to see brave peoplein real time.
They want to see kids having agood time.
They want to see Alex Nino, theinfluencer with his little boys
running across parking lots.
They don't want to see kidshaving a good time, they want to
see Alex Nino.
You know the influencer withhis little boys running across
parking lots.
They don't want to.
You know, have some fake voicethat talks like this, saying you
guys go out there and kick theday in the ass.
I'm already tired of that guy,I'm tired of him, aren't you?
(34:30):
Yeah, you know the voice I'mtalking about, don't you?
Hey, you killers, go out thereand embrace the day.
Oh, give me a break, dude, I'mnot inspired, I'm not inspired.
Speaker 1 (34:41):
Yeah, you got me.
That's awesome so if you findthe perfect driver dashboard or
information out there.
If you just kind of open yourmind up your exposure to the
price rates and the people youtalk to, what would you say
about the driver rates and thepeople you talk to?
What would you say about thedriver dashboard and what would
be on it for maybe one or two?
Speaker 2 (35:01):
oh okay, I thought you meant like an actual
dashboard, because I get reallyscience fiction on that, tom
bray and I actually came up withthe idea of having an actual
glass, um transparent dashboardwhere you could literally this
is so cool.
So tom tom and I are big, bigfriends of all kinds of trucking
movies.
Why I'm wearing um the porkchop express, which?
Speaker 1 (35:21):
is you?
Speaker 2 (35:21):
know big trouble, little china, you know.
So I know it wasn't what youasked me, but my idea would be,
tom and I want to have a glassdashboard and you know how, when
you like, you have a touchscreen and you can just move
things around.
And we would love it the ideaof having the dashboard where
you can actually move thespeedometer the best place for
you to see it, you know andactually gps in the dashboard,
(35:44):
have the led in the dashboardand be able to move it all
around and lay out yourdashboard the way we, the way
you customize an avatar in avideo game, and just lay the
dashboard out in a way thatmaximizes the way you see it,
because you know all dashboardsare laid out differently.
I know it's not what you askedme, but you open the door on it.
So I'm going to have my sciencefiction moment and I just love
(36:07):
the idea of it's better for meif my you know, if my
speedometer is over here, youknow, I mean, and it's like and
Tom, yeah, right.
Speaker 1 (36:15):
Yeah, I love it.
I think that's a great idea.
Speaker 2 (36:20):
I even went.
Yes, I love it, and so you know, I mean that's my perfect
dashboard.
Like I just asked him, imaginea dashboard whose color changes
based on the level of fuel youhave, that the whole dashboard
is like green when you're fulland then goes to yellow as you
begin to midpoint, or that youactually watch the whole
dashboard go down and I just Iknow it's ridiculous, but you
(36:43):
asked me about dashboard, sothat's my dashboard thing.
That's what I got for you,right?
Speaker 1 (36:47):
they're working on it as we speak.
Yeah, um, I'm back.
Yeah, they keep.
They keep working on us, man.
They keep trying to.
Speaker 2 (36:58):
Well, it's the friends of Hugo Chavez.
I mean, it's people like ourenemies everywhere.
Man, I know you do too, becauseyou bring in too much good
feeling.
I was going to tell you.
So you said how can drivers?
And then I didn't get thequestion how can drivers do what
Drivers?
Speaker 1 (37:11):
still play a bigger role in shaping the conversation
about what matters to them.
Maybe still play a bigger rolein shaping the conversation
about what matters to them, youknow, maybe they themselves can
play a part into it.
I know, you know Nemo Nation isgoing to be the way to go for
getting it kicked off, but whatdo you think?
Speaker 2 (37:26):
they can do.
Ok, this is so simple and youknow we have we once a week we
do a segment called WashingtonTrucking Week.
This is so simple.
Forget about your US senator,forget about your even your
congressman.
Learn who your state senator is.
Learn who your state rep is.
Learn who the head of theschool board is.
Learn who the councilman is,learn who the municipal
(37:49):
representative is.
Go to those people Say hi, myname is Ray, I'm a trucker.
Hi, my name is Jimmy Mack, I'm atrucker.
Pleased to meet you.
If you ever need informationabout me, about transportation
issues, I will give it to you,honest, I will give it to you
sane, and I will explain the insand outs.
If you ever need a friend tohelp you figure out
(38:10):
transportation policy, I'm yourguy.
Here's my number, here's whereyou can call me.
Give me a ring.
Even if we don't agree witheach other, I will tell you the
truth and give you theinformation you need.
And I'd like you to meet myfamily, because we're a member
of your community and we're hereand we're great members of your
community.
We go to the local churches, wego to the barbecues, parks,
(38:33):
picnics.
We're present.
And even when I'm not here, ormy husband's not here, or my
wife's not here.
Somebody's here who yourepresent, who cares deeply
about this community.
Get to know us, use us as aresource so that you can be more
informed about what affects youin regards to getting the stuff
that you need here in thiscommunity.
(38:54):
Let us tell you that, but don'tjust reserve it for that.
Make sure your pastor knowsthat you are in fact a truck
driver.
Make sure your neighbors knowthat you're a truck driver.
Make sure that you are in facta citizen of this here, not only
United States, but of you knowOrleans Parish, of Jefferson
County, of you know of you knowof the Hudson Valley, wherever
(39:16):
you are, whether it is.
You know of you know of the ofthe Hudson Valley, wherever you
are, whether it is.
You know Santa Clarita,california, all the way into
Columbia Falls, maine.
Meet the people who are on theground, because it's all local
and each one of us is a littlestone that you throw in the
water and it's.
Can we make enough ripples tocreate a way?
(39:36):
Stone that you throw in thewater and it's.
Can we make enough ripples tocreate a way?
That's what we can do, that'sthe best thing we can do.
Don't, don't watch, don't watchMSNBC and Fox and complain,
don't complain.
Speaker 1 (39:46):
Go talk to somebody.
Get out there yeah.
Speaker 2 (39:47):
Get out there and do something.
Speaker 1 (39:49):
I think that's huge Um that's all I got right.
I love it I mean you think aboutthe disconnect that people have
.
They get so high up in, youknow, those roles, political
roles, and you're like man, theyreally don't know what's going
on.
Well, maybe it's because we'renot talking to them, maybe it
was because we're not havingconversations and building those
relationships with each otherand they feel like, you know
(40:09):
well, they don't want to talk tome.
You know, maybe both sides feellike that, you know.
So that's that's huge Thanks,thanks, um.
So to wrap it up, um, it was anincredible conversation.
I think you touched on a lot ofthings that people can go back
and and replay this if they needto.
I mean, you share not only yourstory but also some practical
ways drivers can take control ofhow they get their information.
(40:31):
And for anyone out there who'slistening and hasn't tuned in
lately, lately, um, hey, checkit out, go to Radio Nemo and
catch Jimmy Mack and the wholecrew right there on the air.
I think it's going to be greatfor you to have that connection,
to have that as your arsenalwhere you can reach in there and
grab a lot of great information.
(40:52):
So thank you so much for beingon the show.
Speaker 2 (41:09):
You just keep doing what being you and continue to
do the great work that you do.
I appreciate you coming on theshow.
I really admire what you guysare doing over.
We're getting people listeningat the time and then we're
getting the accumulation.
But the number bouncing aroundwe can see it on Facebook.
The one we always get last isiHeart.
It's the one we can't see inreal time, but YouTube and
(41:32):
Facebook we can see.
Facebook is like crazy.
We're trying to get them offFacebook.
We're trying to move them overto YouTube.
That's the big.
The big challenge we have rightnow is YouTube on Facebook and
I heart it's great.
But we want to get them overYouTube because of the
monetization possibilities.
That's a big deal, big deal tous, but also because there's
(41:54):
something you can point todirectly for sponsors, where
it's harder to kind of show.
To show the numbers on Facebookthey're great, but it's like
you have to go on the backendand you know one of the things
we really have to.
The big, big leap for us, ray,is going to come in about a
month when we go start doinglive video from the studio.
We've had to.
We wanted to be up faster, butit's going to take us some time.
(42:16):
The good news is it's going togive me time because this week I
finished the studio, meaningthat the studio, in regards to
operational, has beenoperational for weeks.
But in regards to looking cool,it's going to look great.
It's going to look great.
Oh, sorry, I just dropped thephone.
Speaker 1 (42:32):
Um, but it's going to look it, um, but it's going to
look.
It's going to look awesome, um.
Well, I thank you so much forbeing on the show and, uh, man,
for our listeners out there,please check out radio Nemo and
Nemo nation, dave Nemo and allthe great family that he has
there Awesome, thank you again.
Welcome back to that's Delivered.
I'm your host, truckin' Ray,and today I'm joined by someone
who's truly special.
His voice is a staple intrucking Jimmy Mack from Radio
Nemo.
If you spent some time on theroad, chances you've tuned in
and heard him bringing driversnews stories and conversations
that matter.
Jimmy, thanks for being heretoday and also for having me on
(00:23):
your show.
It was truly an honor to be onNemo Nation.
Before we dig into today'stopic about how truckers get
their information and build apersonalized listening and news
list, let's start with yourstory how you doing man.
Speaker 2 (00:40):
I'm good.
I'm good man.
It's good to see you.
Um, it's good to be here as amatter of fact.
It's good to see you.
It's good to be here as amatter of fact.
It's just.
It's kind of amazing to get achance to be on somebody else's
platform because we live, youknow, five days a week, seven in
the morning, 11 o'clock in themorning, every single day, you
know, streaming on our platformand then editing our content and
doing all that stuff.
So to get a, get a moment toactually come on and get a
(01:02):
chance to talk to somebody elsewho's doing the same work this
is the first appearance I'vemade on anybody else's platform
since we started our newplatform, so I'm thrilled that
you were the one who reached out, and you know I'm glad to be
here.
You know we've been kind ofputting people off and you know,
when you guys reached out, I'mlike I'm not putting that off.
Speaker 1 (01:28):
That's too good of content and too greater people
not to not to make time for you.
It's good to see you, man.
Man, that's awesome, I'mflattered.
Thank you so much formentioning that and having me on
Nemo nation.
I mean you guys are killing itout there, man, switching it
over from radio.
I mean, after all those years,I mean that's huge, that's a big
transition.
How are you guys doing withthat?
Speaker 2 (01:39):
It's, it's been crazy , it's been, you know, it's
three shows.
So Monday is Nemo Nation andwhat we do on that show is we do
anywhere from 11 to 13 to 14guests, and that is a rapid fire
.
I mean, the first half hour ofguests is three, then two, then
three again, then two, then one.
(01:59):
I mean it's a lot of people wekind of run through there.
And so the first like five tosix weeks we had to deliberately
make sure that we were offering, for the most part, new guests
every time.
You know it's like, and theidea was to get a stable of 50
or 60 people in motion and thenstart bringing them back to kind
of catch up with each one ofthem.
So, like you know, you've beenon the show, you will be back if
(02:22):
you accept our invitation,because then you kind of check
in, and so what ends uphappening is we're I'm a big
believer is I don't think thatyou're competing with me and I
don't think that I'm competingwith you.
I don't think it works that way.
I think the only thing wecompete with in this sphere is
ourselves.
That if we give people greatcontent, if we, if we hold up to
(02:44):
our highest standard, then youwill just end up in the queue
with me that truckers, peoplewho want to know about
transportation, will sit downand line up our podcast, line up
our streaming platform, line upour live shows and just say I'm
going to listen to my favoritethings over the course of the
day.
So I'm not fighting for a sharewith you.
(03:05):
We're actually trying to do thebest job we can do and promote
the best things that we canpromote, because they come back
to me looking for morerecommendations and if you have
a great time on my show and yousay just got back from the Radio
, nemo guys, you guys shouldcheck them out Once again.
I can hear you on replay.
Um, I, you know I can listen.
Somebody can listen to you liveor you in the moment and then
(03:27):
literally listen to a replay ofme later.
So it's been an interestingkind of switch, um, but you know
the thing about the man thatsits at the center of a Dave
Nemo 55 years in trucking radio,55 years in trucking radio and
you know one of the foundingkind of members of it, along
with Charlie Douglas andTrucking Bozo and Bill Mack.
What's really cool is that he'salways been not the first guy
(03:51):
there, but one of the first guysthere and when we kind of
explain what we would be doingand giving him one show at the
beginning of the week, a waythat people could check in with
the old, familiar Dave doingsomething new and then setting
them up for the rest of the weekfor success.
So that show that you were onNemo Nation is designed to send
(04:13):
people to other shows.
It's designed to tell peoplehere are all the things that are
available to you, here are thereporters that are available to
you, the podcasters that areavailable to you, the YouTubers
that are available to you, themagazinescasters that are
available to you, the YouTubersthat are available to you, um,
you know the magazines, uh, theinfluencers, the journalists,
all the people that you want toknow so that when, when you're
trying to check out parkingissues, you know to check out a
(04:34):
different gal and and it givesyou all these options so that
you can make decisions aboutwhere you're going to spend your
time for the rest of the weekand start making choices.
You know, and that you know,like I said, we're no longer in
an age where there's some peopleyou might know you might not
have had this experience.
There's some people who arestill playing the old FM radio
game, the old AM radio game ofI'm fighting for a share and if
(04:57):
you fail, I succeed.
We, we don't.
We don't think that way, wedon't think that way.
And it's stupid to think thatway, because you're wasting time
when you need to be generatingcontent.
It's all I mean, ray, you knowthat right.
I mean it's just content,content, content, that's the
game.
Speaker 1 (05:14):
Yeah, I mean, that's huge man.
Let's take us back a little bit.
How did you get started?
Now we'll go beyond the voiceof radio.
Share your story.
How did you get first in radioand what was the path that led
you to where you're at now withtrucking radio specifically?
Speaker 2 (05:27):
Well, trucking radio.
I married into it.
I'll straight up tell you thatI married into it and I only
make apologies for that.
The fact that I had radioexperience beforehand, the fact
that I'd worked in the newsindustry, the fact that I'd been
an editor at large at anAmerican newspaper, an editor at
large at an American newspaper,the fact that I've covered
events overseas, the fact thatI've written both fictional and
(05:49):
news stories for differentoutlets, made it very easy for
my father-in-law to make the ask.
But it's an interesting story.
What happened?
A regular host of Dave'sweekend show simply walked off
the job.
He just walked off the job andDave said look, I'm not giving
you a job, but I will pay you ifyou'll step in and just kind of
(06:10):
act as a steward caretaker forthis show.
And I said sure, and my wife,claire Marie, who is the sound
designer, by the way, we justadded all the new sound bumpers
for the show, so the show soundsgreat.
My wife is an incredibly giftedsound designer.
They do all the programming forthe show.
They're in the midst ofbuilding the new website and all
(06:32):
that kind of stuff.
We co-hosted the weekend showas a holding pattern.
Well, at some point, the guyson our previous platform said
he's fine, keep him, let's moveon.
And that was kind of that.
We just kind of, you know, slidinto it and all of a sudden
we're doing it on a regularbasis.
I had a couple of advantagesthat, while I wasn't completely
(06:53):
familiar with the trucking sideof the supply chain, my family
are railroad people, we comefrom the railroads.
Well, you know, my great unclewas a president of one of the
vice president of, uh, kansascity, southern.
Um, my entire family gotthrough the depression because
they all worked on the railroads.
So I grew up in that atmosphere, grew up in law enforcement as
(07:14):
well, um, grew up in, you know,in in new Orleans politics,
which of course involvesteamsters, so there were a lot
of connective tissues and thenspent the first couple of I've
been doing the job I've beendoing trucking radio, for it
will be my 10th year next year.
So by the time, you know, atsome point the real big thing I
(07:36):
had to learn wasn't the rulesand regs.
That wasn't what was tough forme, because I've worked in law
enforcement, so that was easy.
You know the idea of kind ofunderstanding the rules and
regulations of the road andhours of service and all that.
The thing I had to catch up onwas understanding freight rates,
was understanding how rateswork, and that's where I kind of
my dad taught me a really goodlesson growing up.
(07:57):
He was in law school and hehated tort law.
He hated it when it was takinghim so he aced it.
He got the best grades he evergot because he decided he never
wanted anybody telling him everanything about tort law.
I have a really great piece ofadvice.
I tell truck drivers this allthe time.
You know, dave gave me a greatpiece of advice.
(08:18):
He said be yourself on the air,that's so important.
He said don't be anything,you're not.
When he said, when you don'tknow something, it's so
important.
He said don't be anything,you're not.
When he said when you don'tknow something, tell the drivers
you don't know.
He said trust me, they willcall you and they will tell you,
and they will do it happilybecause they like sharing their
knowledge and their wisdom.
And one of the things I tellpeople all the time is make a
friend of boredom.
(08:38):
Whatever about your job evenwhen we have jobs as groovy as
you and I have whatever is themost boring part of the job, the
part that just you hate doingthat makes you like aggravated.
That's the job.
Everything else is fun, and soonce you figure out what the job
is inside of, the job is getreally good at that so you can
do it as quickly and efficientlyas possible, so you can get to
(08:59):
the fun stuff, and you know so.
When I got into, when I got intothis gig, I said the thing I've
really got to learn is how therates work.
I've got to really learn abouthow these men and women make a
living.
And I got to learn it quickly.
And I got a chance to meet twoof the best guys in the world,
tom Bray of JJ Keller and DeanCroke of DAT, and, um, they just
got me up to speed.
(09:20):
And the other thing is, too,you're like this as well, ray.
So you know this.
I tell people all the time.
Don't ever be afraid to tellpeople I don't know, but I would
love to please tell me.
Speaker 1 (09:30):
Yeah, and that's what keeps me passionate about
serving truck drivers throughthe airways after all these
years.
I mean, what, uh, what do youthink resonates for you?
Speaker 2 (09:38):
I like them, I just like them.
I just I think they're, I thinkthey're underrated.
And what I mean by that is isthat you know, one of the things
is that you know, uh, veryearly on in the process,
somebody wrote a.
You know, we do an interviewwith a lot of authors, a lot of
people audio books and novelsand action stuff and all that
kind of group of stuff andsomebody said, well, you're
getting another book report.
(09:59):
And I said I have this crazyidea that the men and women who
are listening to these showsactually like to read, like to
listen to books, like stories,want to know about more than
just rates.
And I always tell Dave, I say,look, I said 60 to 65 percent of
our shows should be abouttrucking straight up across the
(10:21):
board, about trucking in one wayor another straight up across
the board, about trucking in oneway or another.
35% should be about the fact Idon't know if you're an NFL fan
NFL actually condenses the gameto like 10 to 12 minutes so you
can watch just the best parts ofthe game the ability to do that
on the air and then to be ableto take a caller, a truck driver
who wants to call and just finda friend who we can talk to
(10:41):
about the bills live on the air.
We have a regular caller namedPackrat.
He's a smart guy, he is anengaged guy, he can talk about
rates and he can get really, youknow, business oriented and get
down to the nuts and bolts.
But the fact that he knows thaton Monday he can give me a call
and either lament the fact thathis bills lost or celebrate the
fact that they won I'm alwaysgoing to love that about people.
(11:04):
Or the fact that we had anauthor named Ryan Pote on the
other day and he wrote thiswonderful book.
He's an army veteran I'm sorry.
He's a naval veteran.
He's a helicopter pilot.
He's worked a lot of specialops.
He wrote a wonderful bookcalled Blood and Treasure and
then he came down to the studioin New Orleans and he gave away
free audio books online andbuying his book and they're
(11:27):
sharing it online and they'retelling people you should read
this and you should listen tothat.
And so many of them are veterans, right?
So many of them served, youknow, and it's a story that they
can relate to, about, about,about a veteran struggling to
make it in the real world andyou know, and having PTSD and
kind of moving through life, andthey want to hear that story,
they want to know they're notalone.
I mean it.
Just why do I love them?
(11:48):
I love them because they pay mybills, um, and they do it
joyfully.
And I don't mean that cynically,I don't mean, but I mean it's
like I I get a chance to talk.
To end of the day, we deal infacts, we deal in fellowship and
we deal in fun, which is what Ithink people get into trucking
(12:10):
for.
You know the idea that you knowyou need the information you
need to make the living you gotto make.
That's a community.
It's only bearable if you haveyeah, and it's only bearable if
you have fellowship, exactly ifyou're not enjoying a job that
requires you spend that muchtime away talking directly to
(12:31):
them and knows them and whoreally plays by Will Rogers
great adage that the stranger isa friend I just haven't met yet
(12:52):
.
Speaker 1 (12:53):
Nice.
All right, I love that.
I mean it's countlessconversations with drivers.
I mean you guys are sharingmoments together.
Like you said about the bills,I mean that's huge.
What do you think stands outwhere you realize this is why we
do what we do?
Is there a moment that you youcan remember or recall and say,
man, this is this really setshome with me.
(13:14):
I don't want to let this go.
Speaker 2 (13:17):
I think sometimes when people call in are honest
about their loneliness you knowDave has talked about some of
his great moments have been backin the day when he would
actually be able to say on theair you need to call home.
He would tell a driver on theroad pull over, find a pay phone
, call home, there's a surprisewaiting for you.
And somebody had given birth.
You know that they were pickingup the phone to be told that
(13:38):
their wife had given birth totheir baby girl or their baby
boy.
I know that really lands withDave a lot For me.
You know we do a lot of workwith.
One of our sponsors is ReedsAcross America and they do the.
You know the convoy toArlington.
And when people call up and sayI've been driving for Reeds
Across America for five years,six years and of course you know
(14:02):
you admire them deeply, butthen you find out they tell you
oh, we did it because of you, wefound out about this because of
you, we're involved in thisbecause we heard you guys talk
about it and we've joined thismovement, we've become part of
something.
Or, like one of our listeners,this guy named Forod, he has
(14:24):
over 650 audible books he'slistened to and he's openly said
that it all begins with therecommendations I started to
make, and then he would find onebook and then they recommend
more books.
He has downloaded 650 Audiblebooks 650 of them and that means
the world to me, that it's likeyou're reaching somebody,
(14:45):
you're speaking to somebodyAwesome.
Speaker 1 (14:48):
That's for me.
That's huge, that's a greatcontribution to humanity,
helping individuals deal withloneliness and also being a part
of something greater thanthemselves, because that brings
happiness right there.
Of how has this way truckersget their news, their
information, changed over theyears?
You know, get that lineup anddecide what they want to listen
(15:17):
to and what they want to hear.
How has that changed?
Speaker 2 (15:22):
Oh wow.
Well, the thing is too is thathere you know this as well as
anybody else used to be that aregular listener would actually
turn you on and until they losttheir signal, they were yours.
And what a lot of people don'tunderstand is it's really
interesting that you've got towork in bites.
You've got to acknowledge howpeople are getting there.
I mean, look, you can givepeople other stuff.
There's an audience out therewho want to hear 30 and 40
(15:43):
minute conversations.
They really do.
They want to dig in, they wantto go long form.
I mean, after all, look at JoeRogan, four hours we do four
hours, not the way that he does,but a lot of people want to get
their news.
You know, boom, boom, boom,boom, boom, boom, bang, want to
get it done like that.
Speaker 1 (16:00):
Headlines.
Speaker 2 (16:01):
So you got to figure out ways to kind of give people
both where, if you stick aroundfor the long haul, you get the
full kind of picture.
But you want to make sure thatyou have bits and pieces that
you can then put out there thatcontain facts and information,
because I saw somebody writesomething the other day just
broke my heart.
This guy basically went onFacebook and he said guys, I'm
(16:21):
getting off of social media fora while and it wasn't one of
those I'm getting off of socialmedia.
I hate this.
This is terrible.
It was.
It was sadness, you could tell.
He said I, I don't see a lot ofmy friends anymore here.
It wasn't like talking abouthow people sucked or people were
mean.
He was saying that people aregreat.
I'm going to go meet some.
Uh, I'm going to go see someagain.
I'm just I.
(16:41):
He said there's so much AI slophere.
You know so much, you know somuch repetitive stuff.
I feel like that they've gotthis algorithm down in regards
to like what I want to buy thatthey're just flooding my zone
and I have to go almost take abath, and it made me really sad.
I mean, there are some tricks,as we know that you can do to
your internet and your feed andall that kind of stuff that can
(17:03):
limit that.
But I understood this.
This is a guy who just wantedto go on and check to see if his
friends were having grandkids,if people had bought new puppies
, you know if somebody had agreat hunting trip, if somebody
actually made the thousand milesin the allotted time.
All that stuff and all he wasgetting was kind of overwhelmed
by a sea of you know algorithms.
(17:24):
You know that.
You know that.
You know that the book of facehad had read him so to a T that
he didn't like looking back inthat mirror and he's taking a
walk from it and I was actuallyhappy for him.
But it's interesting because thebiggest fight we're going to
have moving forward, ray, isconvincing people.
What I'm telling you is simplyfacts and you might not like
(17:47):
these facts.
You might not like what thismeans for what you believe
politically.
You might not like what thismeans for what you want to be
real, but this is real.
And to remind them, we have apastor that comes on every
morning.
Pastor John of Bennett TruckingCompanies comes in and gives a
word of affirmation at thebeginning of our show it's
really loving, it's ecumenical,it's for everybody.
(18:10):
And to kind of convince peopleyou might not like what I'm
telling you, but sometimesthat's what the news is is
things you don't want to hear.
But then to kind of remind themat the end, the way he says
it's bad news, but guess what?
I love you and there's nothingyou can do about it, you know?
And and just to kind of remindthem that look, I'm not, I'm not
(18:30):
trying to sway you, I'm nottrying to look, I'm not trying
to sway you, I'm not trying tomove you, I'm not trying to
editorialize to you, and I'lltell you what I'm editorializing
.
But the information that I'mtelling you right now, when I
give you numbers, those are realnumbers and I don't care if
they hurt your feelings.
You're entitled to yourfeelings, but you're not
entitled to your own facts andthat's the biggest challenge for
(18:53):
us, for all of us.
You know, I mean, you know, Imean I'm not going to tell you
that eggs don't cost, what eggscost.
I'm not going to tell you thata storm isn't going to hit your
town.
I'm not going to tell you thatpeople are doing good when
they're not.
And I'm not going to tell youpeople are doing bad when
they're actually doing good.
Don't lie to people.
Don't lie to them.
I like that I'm not sure what itkind of comes down to, I mean,
(19:16):
we have to value it.
Speaker 1 (19:17):
Do you think trust trust on certain platforms, uh
that truckers are looking to acertain area more than others.
What do you think is the moretrustworthy one right now?
Speaker 2 (19:27):
Oh, I, you know what.
There are a lot of people outthere.
How about we just talk aboutpeople that are speaking the
truth?
I mean you're speaking thetruth, our good friend Chuck
Snow.
Like I said, there are people.
I would say it doesn't matterwhat people's political beliefs
are.
If you're finding that thepeople of different political
beliefs are giving you the sameinformation, then there's
probably some truth to it.
There's a lot of folks outthere Chris Orban, dean Kroge,
(19:51):
you know, know, there's a numberof people I mean in terms of
entertainment.
Dale Summers, you know, I mean,you know his son is still out
there keeping people entertained, giving people a good time.
You know there's all kinds ofplaces where you can get good
information.
You know there's all kinds.
I mean you.
I mean you know it's just likeit's happening everywhere.
It's like the only thing Iwould tell listeners is yes,
(20:13):
it's important to find somebodythat makes you feel good because
you want to.
You know you got to spend timewith us.
So we, you know we're makingpeople, but it's important that
you don't find somebody who letsyou believe what you want to
believe.
There's a big differencebetween that, between somebody
telling you you don't want tofind anybody telling you what
you want to hear.
You want to find people thatare telling you what you want to
hear.
You want to find people thatare telling you the truth.
(20:35):
Now, that's where the realtalent comes in right, because
can you tell people the truth ina way that makes them still
want to spend time with you,yeah.
Even when they don't like that,Can you deliver.
That, you know.
I mean.
Speaker 1 (20:45):
It's a reason why I came up with the name of the
show and that's delivered,because that's just what it is.
You know, uh, you get a, youget a package on your, on your,
on your doorstep, and it's alldamaged and you hey, it's uh,
you got it, but we got to file aclaim.
It's not yeah.
Speaker 2 (21:03):
I mean, and that's I had it happen with FedEx, yeah,
just last week.
They're telling me it's beendelivered.
I'm like no, it hasn't.
Like it's in Memphis, I'm likeno, it's not.
It's been crazy.
I've had.
Like me, I've had like badexperiences.
Like I will say in defense ofboth Home Depot and FedEx, I've
had bad experiences in the lasttwo weeks.
(21:24):
The final step of thatexperience has been
extraordinary, like once theproblem was caught, both
companies stepped up amazingly.
But I literally had somebodytelling me over in India that a
table from Home Depot had beendelivered, it's delivered.
And it was the last Indiangentleman I talked to who said
it's obvious, my colleaguehasn't been to the United States
(21:46):
, he's like that's sitting innorthern Mississippi, in the
Memphis suburbs.
He said you're down in NewOrleans, let me get somebody on
who can actually help you.
And they delivered it and I gotthe table for free.
But then FedEx, just two daysago, told me that something had
been delivered.
They gave it a duplicatetracking number and sent the two
numbers in different directionsand couldn't distinguish which
(22:07):
one was which.
It was the craziest thing.
It got resolved and when it gotresolved I got the phone calls,
I got the apologies.
Like I said, it's.
Yeah, I mean it was crazy.
But I will say this, though inboth cases, the final pieces of
customer service wereextraordinary, because that's
the other thing too about a lotof these men and women out there
.
You know this they don't mindif you screw up, they mind if
(22:30):
you don't take responsibilityfor it.
Both companies tookresponsibility.
That's really what it kind ofcomes down to.
When you make a bad call, youadmit it.
You know what I'm saying.
When you screw up, you tellpeople.
When you don't know something,you say I don't know, guys, I
don't know, or you know, youcome back.
That's the power of theretraction A ret and actually
reestablish his trust.
I'm sorry, ray, I'm going on.
(22:51):
I ain't got things you want tosay.
Speaker 1 (22:53):
Yeah, I mean that's huge.
I mean, no, I love it that youkeep going.
That's what the show is about.
That's kind of it, yeah, youcan keep going as long as you
got time.
Speaker 2 (23:00):
I want to ask you the question, though, man?
Where do you go?
What do you trust?
Right now, though, who are youlooking towards when you want to
hear news?
Speaker 1 (23:15):
Yeah, I mean that's.
I guess I have to leave it upto myself to distinguish if I
feel like the story's notfinished.
Sometimes the story is stillongoing and we want to draw
conclusions, so I may hearsomething from this channel or
from that source, but yet is itactually done?
Do we feel like it's stillsomething that we want to
(23:36):
investigate more?
And so that's where we get tokeep talking about.
That's like the gift that keepson giving.
Sometimes we we draw aconclusion, we don't want to
hear anything else, and thenthere's some new evidence that
gets brought to light.
We have to kind of sit andthink about it.
Was that something that weshould add into it?
You know, I think about thisone truck driver that made a
(23:56):
U-turn.
We thought maybe he didn't knowany English.
Oh yeah, and now we're findingout that he actually can speak
English.
You know, so, the more we know,the better, and you know the
underlying current of who arethese employers that are, uh,
employing drivers like this youknow, what's going on when you
interview a driver and you knowthat there's an issue and you
(24:18):
just keep going.
So, um, yeah, it's just, yougotta keep your ears open and
listen.
Um, I don't really particularlysay this particular person, or
even myself, that you know,cause I can.
I can get messed up too.
I can get fed the wronginformation, um, and I have to,
you know, own up to that.
(24:39):
So what I do is I just continueto follow the story.
I think it lives in itself.
Speaker 2 (24:45):
Oh man, I, I 100% you know.
The morning after that thatterrible U-turn accident, um, we
had information that we werealmost almost certain we knew
where he got a CDL from and wehad made arrangements to bring
on someone who would be able totalk about that in particular.
(25:07):
And he called us up and saidand what he said before?
He said I'm not yet there.
He said I'm almost 100 percentsure.
Sure, I know where this is from.
He said but tell you what?
Let's just talk about the needfor better training instead.
He said because I don't have.
He was right.
The worst part was he was rightbut he couldn't talk about it
(25:30):
because he hadn't confirmed it.
And it was like the most thebest decision of all time.
I told him point blank.
I said you haven't done.
I said it's great.
I said I would rather hold offon the information and get it
right, then get there first andbe completely wrong.
And the one thing that Dave andI kept doing during that whole
(25:50):
U-turn incident was we don'thave all the facts.
We don't have all the facts,and I couldn't agree with you
more Right, that's don't haveall the facts, we don't have all
the facts.
And I I couldn't agree with youmore right, that's like the
crucial thing.
Speaker 1 (25:59):
I wait, wait for the truth to arrive yeah, I think
parenting teaches a lot of that.
You think you got to figure itout and five, five days later,
your kid tells you the realstory yeah.
Speaker 2 (26:11):
Or sometimes you get angry at your kid and then you
find out that they made adecision that was actually
pretty smart, in retrospect too,I mean, that's, that's a big
thing too, it's like, and soit's why you know.
And the other thing is tosimply waiting.
Even if you're right, you'restill cooling off, you're still
giving time.
I've always said that inmoments of crisis, the best
thing we can always hope for isthat cooler heads prevail.
(26:33):
We can just hold on and getthrough that moment of instant
panic or reaction to let theadults in the room take control
of the room, you know, andthat's always a big moment, if
we can get.
It's always just waiting, isn'tit?
If we can just wait a littlebit longer, we might find out
that things aren't as bad as wethought they were.
Speaker 1 (26:53):
I like that one too.
Yeah, and waiting is hard andyou gotta be patient.
I mean that's, that's a qualitya lot of people don't possess.
Speaker 2 (27:02):
So, uh, patience, no, especially in the instant
information.
Right, I need it now.
Where's my information?
I need it now, scrolling,scrolling, scrolling.
Where's my next information?
Speaker 1 (27:13):
I know, I know and you wonder why your arm is
cramping up.
Speaker 2 (27:16):
You're like oh man I know, I know it's just, it's
just.
It makes me like I said, andthey're people.
They're people who post thingsthat I love, and family members,
friends, people I respect, andI look at their post and I go,
man, you're going to be takingthat down, yep, there it goes.
You took it down, yep, there itgoes.
You were wrong.
Yep.
Or you're doubling down on badinformation, which is even worse
(27:38):
, where, no, I'm going to insistI was right.
No, no, you won't, but you cankeep on saying it and you keep
on looking more and more foolish, and that's kind of it.
That's kind of it as well, too.
So, yeah, I mean, oh, so I toldyou.
So we do.
You know Nemo Nation.
On Mondays, tuesday throughFriday, we do Road Gang Radio
(28:00):
and the first two hours areabout trucking.
We call it the first two hoursabout making a living and the
second two hours about having alife.
So we'll talk about, you know,all kinds of trucking issues
from seven to nine, and then myco-host, lindsay Lawler, shows
up and we talk to country andWestern and Americana performers
and authors and cooks andpodcasters to give people all
(28:24):
kinds you know, and people whorun national parks and people
who you know, look at old roadsigns on route 66, you know or
tell ghost stories to youcampfires and say you know
what's going.
What are the fun things ourfriends out there can do when
they're out there.
Talk to people who know whereall the golf.
We have drivers who actuallyknow how to plan their routes to
(28:45):
get to good golf courses whichI just love.
I think they gotta figure it out, they gotta dial it in.
That's the second show, andthen the last show we do is
called we Should Write, whereLindsay Lawler talks to all
kinds of creatives songwriters,novelists, people who write for
a living.
But the point of the show isn'tto help people write for a
(29:07):
living.
The point of the show is totell people writing is often
better than therapy because itcosts a lot less.
Speaker 1 (29:14):
Yeah, my producer is big into journaling.
These professions that we getinto, we start earning a living,
we get into the groove.
This has become our life, butthen becomes all we do.
Sometimes we got to find a wayout, and if we don't have the
social network that we need, youhave to find a way to channel
(29:36):
your thoughts, your energy, andjournaling is huge.
You think about a lot of peoplethat are incarcerated.
They can't do this, they can'tdo that, but they learn to
journal inside there.
So if they can do it, why can'twe?
We can find those ways to bringhappiness to ourself and I
think journaling is a good wayto do that.
So, taking the time to writethings down um, it's a huge
(29:58):
community out there.
I can't believe it.
It's, um, it's a big deal.
So, take a minute or two, write, write something for yourself,
um, not always just um, givingyou know to others, you can give
to yourself, I think that'syeah.
Speaker 2 (30:12):
I think journaling is the key, because a lot of times
, I said, cooler heads prevail.
Sometimes, simply taking thetime to sit down and write can
make you not say the wrong thingor not do something that you'll
regret for the rest of yourlife, and it's something that
I'm just making a list of beinglike five reasons why I
shouldn't yell at this guy, fivereasons why I shouldn't get in
this fight.
You know and it might just bemy wife, my kids the fact that I
(30:36):
back that in prison they don'tserve ice cream sundaes.
You know, I mean it's like.
I mean you can get reallysimple.
You can get really simple.
I mean it's like.
You know, I mean the number ofpeople who you know, because you
brought up the incarcerationthing, the number of people who
are sitting in jail going man,if I'd only just stayed on the
damn porch, if I'd only like, ifI'd only kept my temper, you
(30:58):
know, if I only hadn't, you know, if I only hadn't taken the
next step, if I had just taken amoment to be like breathe,
because it's in breath theprayer happens.
You know, and most prayer isfor ourselves.
Even when it's for others, it'sfor ourselves.
It's a desperate cry for wisdomwhich we often don't have,
unless we breathe, unless wewrite, unless we think, unless
we practice.
(31:18):
Yeah, yeah, that's part of whatI do.
Speaker 1 (31:21):
Yeah, I think about it, man.
It's awesome, it enriches yourlife, and then eventually you
see the door open up.
You see a light in the tunnel.
You see people coming towardsyou because you know they want
to be around.
You're not this angry personall the time.
Right, right, you got this.
You got this community thatcomes towards you.
Like, even with podcasting,like you said, you got to focus
on getting that content outthere or you're not competing
(31:44):
with other people.
You're kind of looking atyourself as to how you can be
more available to the community,how you can be more available
to trucking as specifically towhat we do, and provide that
information for people to besuccessful out there on the road
.
I think that's's huge.
So, and you're doing that, Ithink you're doing a great job.
You got a great team.
Right now, my team is prettysmall.
One day, you know, my hopes anddreams is to have a huge studio
(32:05):
where you can come and visit.
I want to come down here andsee you guys too.
Speaker 2 (32:10):
Oh, and, by the way, we finished the studio this week
, the invitation and we extendedto all of our friends.
But I, this week the invitationand we extend it to all of our
friends.
But I'll tell you point blankyou get down in New Orleans and
I promise you you can sit withDave and I, or just me, if it's
just on one of my days alone,and with Lindsey, and you can
sit with us from beginning toend.
I would love to have you onLove, you and the wife.
Come on, come on down, we'dlove to have you guys.
(32:30):
All right man to do it today.
I mean, you know, find it, findit, we're out there, we'll make
it happen.
Yeah, I just like.
I said it just, it's talkingleads to more talking leads to
more talking, which means lessnonsense is going on.
If we just all keep talking, wemay find we get to the other
side in one piece so the bigpicture, the future for
(32:52):
information for truckers.
Speaker 1 (32:54):
Where do you see the future of trucking information
headed?
You know, I know more ai alertsare out there.
Uh, sometimes we're trying todo a show and you get those
notifications from your phoneand like great, uh.
Or do you think that the radiowill always be a place that
people will hold dear in theirhearts?
Speaker 2 (33:08):
radio is like an owner operator ray.
Every five years they tell usit's dying and yet more owner
operators and more more radioshows up.
I, you know it's like I justthe end of the day.
People are already gettingtired of ai.
You know people are alreadylike disgusted by ai, like I
don't want to hear this.
It's like it's a loser.
I mean, in regards to that,there's some stuff it does
(33:29):
really great, but in regards tolike entertaining people, people
like this is horrible.
Why are you doing this?
To me it's like you're tryingto force feed this down my
throat.
All they've done is succeeded inreminding people why live stuff
, with all its mistakes and allits stupidities and all of its
rash statements and all of its,you know, electrifying moments
there is no substitute for humanbeings.
(33:49):
I mean, as we go more with ai,we're going to keep heading more
towards, more towards irl inreal life.
People love it.
People love it.
There's a reason why peoplewatch stuff like the Bozo
Trucker.
People watch all that stuff.
They want to see idiots in realtime.
(34:10):
They want to see brave peoplein real time.
They want to see kids having agood time.
They want to see Alex Nino, theinfluencer with his little boys
running across parking lots.
They don't want to see kidshaving a good time, they want to
see Alex Nino.
You know the influencer withhis little boys running across
parking lots.
They don't want to.
You know, have some fake voicethat talks like this, saying you
guys go out there and kick theday in the ass.
I'm already tired of that guy,I'm tired of him, aren't you?
(34:30):
Yeah, you know the voice I'mtalking about, don't you?
Hey, you killers, go out thereand embrace the day.
Oh, give me a break, dude, I'mnot inspired, I'm not inspired.
Speaker 1 (34:41):
Yeah, you got me.
That's awesome so if you findthe perfect driver dashboard or
information out there.
If you just kind of open yourmind up your exposure to the
price rates and the people youtalk to, what would you say
about the driver rates and thepeople you talk to?
What would you say about thedriver dashboard and what would
be on it for maybe one or two?
Speaker 2 (35:01):
oh okay, I thought you meant like an actual
dashboard, because I get reallyscience fiction on that, tom
bray and I actually came up withthe idea of having an actual
glass, um transparent dashboardwhere you could literally this
is so cool.
So tom tom and I are big, bigfriends of all kinds of trucking
movies.
Why I'm wearing um the porkchop express, which?
Speaker 1 (35:21):
is you?
Speaker 2 (35:21):
know big trouble, little china, you know.
So I know it wasn't what youasked me, but my idea would be,
tom and I want to have a glassdashboard and you know how, when
you like, you have a touchscreen and you can just move
things around.
And we would love it the ideaof having the dashboard where
you can actually move thespeedometer the best place for
you to see it, you know andactually gps in the dashboard,
(35:44):
have the led in the dashboardand be able to move it all
around and lay out yourdashboard the way we, the way
you customize an avatar in avideo game, and just lay the
dashboard out in a way thatmaximizes the way you see it,
because you know all dashboardsare laid out differently.
I know it's not what you askedme, but you open the door on it.
So I'm going to have my sciencefiction moment and I just love
(36:07):
the idea of it's better for meif my you know, if my
speedometer is over here, youknow, I mean, and it's like and
Tom, yeah, right.
Speaker 1 (36:15):
Yeah, I love it.
I think that's a great idea.
Speaker 2 (36:20):
I even went.
Yes, I love it, and so you know, I mean that's my perfect
dashboard.
Like I just asked him, imaginea dashboard whose color changes
based on the level of fuel youhave, that the whole dashboard
is like green when you're fulland then goes to yellow as you
begin to midpoint, or that youactually watch the whole
dashboard go down and I just Iknow it's ridiculous, but you
(36:43):
asked me about dashboard, sothat's my dashboard thing.
That's what I got for you,right?
Speaker 1 (36:47):
they're working on it as we speak.
Yeah, um, I'm back.
Yeah, they keep.
They keep working on us, man.
They keep trying to.
Speaker 2 (36:58):
Well, it's the friends of Hugo Chavez.
I mean, it's people like ourenemies everywhere.
Man, I know you do too, becauseyou bring in too much good
feeling.
I was going to tell you.
So you said how can drivers?
And then I didn't get thequestion how can drivers do what
Drivers?
Speaker 1 (37:11):
still play a bigger role in shaping the conversation
about what matters to them.
Maybe still play a bigger rolein shaping the conversation
about what matters to them, youknow, maybe they themselves can
play a part into it.
I know, you know Nemo Nation isgoing to be the way to go for
getting it kicked off, but whatdo you think?
Speaker 2 (37:26):
they can do.
Ok, this is so simple and youknow we have we once a week we
do a segment called WashingtonTrucking Week.
This is so simple.
Forget about your US senator,forget about your even your
congressman.
Learn who your state senator is.
Learn who your state rep is.
Learn who the head of theschool board is.
Learn who the councilman is,learn who the municipal
(37:49):
representative is.
Go to those people Say hi, myname is Ray, I'm a trucker.
Hi, my name is Jimmy Mack, I'm atrucker.
Pleased to meet you.
If you ever need informationabout me, about transportation
issues, I will give it to you,honest, I will give it to you
sane, and I will explain the insand outs.
If you ever need a friend tohelp you figure out
(38:10):
transportation policy, I'm yourguy.
Here's my number, here's whereyou can call me.
Give me a ring.
Even if we don't agree witheach other, I will tell you the
truth and give you theinformation you need.
And I'd like you to meet myfamily, because we're a member
of your community and we're hereand we're great members of your
community.
We go to the local churches, wego to the barbecues, parks,
(38:33):
picnics.
We're present.
And even when I'm not here, ormy husband's not here, or my
wife's not here.
Somebody's here who yourepresent, who cares deeply
about this community.
Get to know us, use us as aresource so that you can be more
informed about what affects youin regards to getting the stuff
that you need here in thiscommunity.
(38:54):
Let us tell you that, but don'tjust reserve it for that.
Make sure your pastor knowsthat you are in fact a truck
driver.
Make sure your neighbors knowthat you're a truck driver.
Make sure that you are in facta citizen of this here, not only
United States, but of you knowOrleans Parish, of Jefferson
County, of you know of you knowof the Hudson Valley, wherever
(39:16):
you are, whether it is.
You know of you know of the ofthe Hudson Valley, wherever you
are, whether it is.
You know Santa Clarita,california, all the way into
Columbia Falls, maine.
Meet the people who are on theground, because it's all local
and each one of us is a littlestone that you throw in the
water and it's.
Can we make enough ripples tocreate a way?
(39:36):
Stone that you throw in thewater and it's.
Can we make enough ripples tocreate a way?
That's what we can do, that'sthe best thing we can do.
Don't, don't watch, don't watchMSNBC and Fox and complain,
don't complain.
Speaker 1 (39:46):
Go talk to somebody.
Get out there yeah.
Speaker 2 (39:47):
Get out there and do something.
Speaker 1 (39:49):
I think that's huge Um that's all I got right.
I love it I mean you think aboutthe disconnect that people have
.
They get so high up in, youknow, those roles, political
roles, and you're like man, theyreally don't know what's going
on.
Well, maybe it's because we'renot talking to them, maybe it
was because we're not havingconversations and building those
relationships with each otherand they feel like, you know
(40:09):
well, they don't want to talk tome.
You know, maybe both sides feellike that, you know.
So that's that's huge Thanks,thanks, um.
So to wrap it up, um, it was anincredible conversation.
I think you touched on a lot ofthings that people can go back
and and replay this if they needto.
I mean, you share not only yourstory but also some practical
ways drivers can take control ofhow they get their information.
(40:31):
And for anyone out there who'slistening and hasn't tuned in
lately, lately, um, hey, checkit out, go to Radio Nemo and
catch Jimmy Mack and the wholecrew right there on the air.
I think it's going to be greatfor you to have that connection,
to have that as your arsenalwhere you can reach in there and
grab a lot of great information.
(40:52):
So thank you so much for beingon the show.
Speaker 2 (41:09):
You just keep doing what being you and continue to
do the great work that you do.
I appreciate you coming on theshow.
I really admire what you guysare doing over.
We're getting people listeningat the time and then we're
getting the accumulation.
But the number bouncing aroundwe can see it on Facebook.
The one we always get last isiHeart.
It's the one we can't see inreal time, but YouTube and
(41:32):
Facebook we can see.
Facebook is like crazy.
We're trying to get them offFacebook.
We're trying to move them overto YouTube.
That's the big.
The big challenge we have rightnow is YouTube on Facebook and
I heart it's great.
But we want to get them overYouTube because of the
monetization possibilities.
That's a big deal, big deal tous, but also because there's
(41:54):
something you can point todirectly for sponsors, where
it's harder to kind of show.
To show the numbers on Facebookthey're great, but it's like
you have to go on the backendand you know one of the things
we really have to.
The big, big leap for us, ray,is going to come in about a
month when we go start doinglive video from the studio.
We've had to.
We wanted to be up faster, butit's going to take us some time.
(42:16):
The good news is it's going togive me time because this week I
finished the studio, meaningthat the studio, in regards to
operational, has beenoperational for weeks.
But in regards to looking cool,it's going to look great.
It's going to look great.
Oh, sorry, I just dropped thephone.
Speaker 1 (42:32):
Um, but it's going to look it, um, but it's going to
look.
It's going to look awesome, um.
Well, I thank you so much forbeing on the show and, uh, man,
for our listeners out there,please check out radio Nemo and
Nemo nation, dave Nemo and allthe great family that he has
there Awesome, thank you again.
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