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August 5, 2024 34 mins

Do your palms start to sweat at the thought of planning your next event? Overwhelmed by the challenge of getting as many of the right attendees as possible to show up?

In this episode, Susan and Jess reveal their favorite secrets to getting “butts in seats” and turning your event into a FOMO-inducing success story. We’re exploring the intricacies of event marketing — specifically the lead up to the event — from setting goals and themes to creating FOMO and using paid strategies.

In this Episode:

  • Setting clear goals and a theme for your event
  • Tips for attracting sign ups and attendees
  • How to best use paid ads in your event promotion
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