Susan and Jess have made a lot of mistakes in their day. In this episode, they share the email marketing no-nos they've learned the hard way, so you don't have to.
You'll hear:
- How to find your brand's most performant frequency
- Why you don't want as many people on your email list as possible
- How the right sender can boost your open rates
- The big difference between B2C and B2B email tactics
That's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and Teal (tealhq.com).
Can't get enough? Subscribe to Rants & Raves, the official That's Marketing, Baby newsletter: https://bit.ly/rants-and-raves-sign-up
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