1:1 with Alex Bruce - demystifying the sales process for engineers

Alex Bruce–a Go-to-Market and Revenue Growth Leader and Advisor–joins us for the newest episode of The 1:1 Podcast.

We discuss the mindset and driving forces behind sellers, how engineers can make a difference in sales pursuits, and share strategies for effectively engaging with and empowering sales teams.

Takeaways:

* Engineers who engage in sales processes not only help the company win business but also increase their own visibility within the organization, which can lead to career advancement.

* When sales and engineering teams collaborate closely, it reduces the blame game and fosters a culture of shared responsibility.

* Software engineers who understand how their company’s products are positioned in the market are more valuable and better equipped to grow their careers.

0:00 - Intro

1:34 - Demystifying the sales process for engineers

7:40 - Curiosity and problem solving in sales

10:08 - Aligning sales and development teams

14:50 - Benefits of engineers participating in sales pursuits

19:28 - Breaking down misconceptions of salespeople

24:09 - Example of an engineer making an impact on sales (shout out to Jackson Stakeman)

32:53 - How to engage and support sales efforts

40:53 - Torturing a metaphor

44:28 - Alex’s career journey and final thoughts

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