J. Cole's UMG Deal, The Problem with Kanye & Roasting Hypebeasts | The 12 Hub Podcast | Episode 028

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Is J. Cole playing 3D chess, or did he sacrifice his legacy? This week, the guys dive into the theory that Cole bowed out of the rap beef to secure a massive UMG deal for his entire Dreamville team. The conversation then takes a deep, unfiltered dive into the complex world of Kanye West—analyzing everything from his controversial remarks and social media antics to the moral dilemma of separating the art from the artist.

But it's not all hip-hop headlines. Tune in for hilarious personal stories about awkward breakups, inviting Drake to a wedding, and the adult struggle of balancing bills with buying sneakers. The hosts also get real about personal finance, the decline of practical skills in the age of AI, and the cringey state of sneaker culture. From roasting hypebeasts who can't dress to breaking down the business of resale shops, this episode is a blend of sharp commentary, laugh-out-loud moments, and brutally honest takes.

Timestamps:

0:05 - Welcome back! Is DC really that dangerous?
1:05 - The awkward "I can't make it to the podcast" phone call.
3:30 - Terrible breakup stories: Breaking up via text and losing a prized hockey jersey.
5:05 - Why things said in anger reveal the truth.
7:20 - How fast is too fast in a relationship?
9:00 - The time one of us invited Drake to his wedding.
10:20 - Embracing your inner "man child" and being a responsible adult.
13:50 - The reality of personal finance: Most Americans can't afford a $1,000 emergency.
16:05 - McDonald's $16 Adult Happy Meal: A luxury or a ripoff?
19:55 - Are we losing basic handyman skills as a generation?
21:05 - Is AI making Gen Z dumber?
25:35 - J. Cole's UMG Deal: A strategic sacrifice or bowing out of the beef?
30:20 - Rundown of the current rappers we're actually listening to.
34:40 - The Kanye West Deep Dive: His controversies, fallout with friends, and erratic behavior.
41:20 - The moral dilemma of supporting artists with problematic histories (Adidas, Yeezy, etc.).
54:00 - Can you help someone who doesn't want to be helped?
1:00:20 - A near-death experience and the first thing you ask the nurse to do.
1:03:30 - What happens to our sneaker collections when we die?
1:11:00 - Roasting hypebeasts: "I cannot stand how these [guys] be so pressed to get these shoes and don't be fresh."
1:21:40 - The rise of the "dad shoe" and sneaker YouTuber commentary.
1:27:10 - Inside the shady world of sneaker resale shops.
1:37:20 - Is the podcasting formula dead? Why shows like Full Size Run faded.
1:49:30 - Where's Shaun? We need that MAGA energy!

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