April 10, 2024 • 43 mins
In a world where the only constant is change, the real estate industry stands at the crossroads of tradition and innovation. This episode of The 121% Podcast, titled "Elevate or Evaporate: Navigating the New Norms of Real Estate Marketing," features a deep dive into the shifting sands of real estate marketing with none other than digital marketing sage, John D. Reyes, as our distinguished guest.
Hosted by Kevin Johnson of CENTURY 21 Edge, a visionary in the real estate sphere, this episode zeroes in on the seismic shifts shaking the foundations of real estate marketing. With the backdrop of recent class action lawsuits and the NAR settlement stirring the pot, Kevin and John dissect what these changes mean for the industry at large and how real estate professionals can not just survive but thrive in this new era.
Why is this episode a must-listen? John D. Reyes brings to the table his unparalleled expertise in digital marketing and a forward-thinking approach to the real estate business. Together, Kevin and John explore actionable strategies for harnessing the latest in digital marketing, AI, and beyond to secure a competitive edge in an increasingly digital marketplace.
Listeners will walk away with insider knowledge on making the most of the new norms in real estate marketing, understanding the impact of recent industry developments, and getting ahead with innovative tools and strategies. This is not just another podcast episode; it’s a playbook for success in the rapidly evolving real estate landscape.
Tune in to "Elevate or Evaporate" on The 121% Podcast for an engaging, insightful, and utterly transformative conversation that promises to change the way you approach real estate marketing in the digital age. Don’t miss out on this opportunity to learn from the best and elevate your game. Subscribe now to catch every game-changing insight.
LEGAL DISCLAIMER: The views, opinions, and content expressed in The 121% Podcast are solely those of the individual speakers and do not reflect the opinions, beliefs, or policies of the show's sponsors, Century 21 Real Estate LLC, CENTURY 21® Edge, OneBlue Real Estate School, or their affiliates. Each CENTURY 21® office is independently owned and operated. CENTURY 21 Edge and OneBlue Real Estate School fully support the principles of the Fair Housing Act.
The information provided in this podcast is for educational and entertainment purposes only. While we strive to provide accurate and up-to-date information, we do not guarantee the content's veracity, reliability, or completeness. The 121% Podcast and its creators are not responsible for errors, omissions, or results obtained from using this information. Listeners are encouraged to conduct their own research and due diligence and seek professional advice before making legal, financial, or real estate decisions.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
John Reyes (00:00):
I think the value proposition offered by a realtor
(00:02):
it needs to be elevated. Itneeds to be elevated more today
than ever before. Because beforeyou were okay, just being good
or skating by, that's going tochange.
Mary Thompson Hunt (00:11):
Welcome to the 121% Podcast, the podcast
dedicated to helping real estateagents take their business from
where they are now to 121%through motivation, education,
and action. And now, here's yourhost, Kevin Johnson. Welcome to
Kevin Johnson (00:30):
the 121% podcast.
My name is Kevin Johnson. Andtoday I'm excited to welcome a
very, very special guests. I'veknown John now for over a decade
at first met him as a century 21agent, when I was first getting
licensed, was part of a groupcalled the rising professional
network within century 21 edge.
I'm sorry, we didn't century 21.
And John's company socialnetworks at the time, was
(00:53):
brought in to help coach andtrain the agents in the network
when it comes to video andsocial media marketing. So I
always joke with my team, Iwouldn't be around here today,
this podcast wouldn't exist. Ourbrokerage wouldn't exist without
John, his team and the amazingthings that I've learned from
them over the years. I mean,even doing this podcast as a
result of all that. So welcometo the show, man. Yeah,
John Reyes (01:16):
well, thank you very much for having me. Very
excited. And I mean, the factthat you share that story, I
mean, I'm touched by it forsure. And I'm excited about all
the things that you guys aredoing. I mean, what an amazing
podcast room, one of the mostimpressive I've seen for the
audience
Kevin Johnson (01:30):
who doesn't know you, your background, your
journey? How how'd you get into,you know, marketing and video
where that passion come from?
Lead you today? Yeah,
John Reyes (01:40):
so I would say the biggest thing for me was just
always wanting to stay focusedon developing my skill set when
it comes to sales. And I wasfortunate enough to land a job
very early in my life, 18 yearsold, because you have to be 18
years old in order to be paid to99. Right, at least in
California can't speak foreverywhere. And so at a very
(02:01):
early age, I learned theimportance of being able to have
an influence over people. And infact, at the time, I think
minimum wage for us was maybefive, six bucks an hour. And I
had an opportunity to sell aproduct, the product that I sold
generated me $5 In five minutes,and I said, Wow, five bucks in
five minutes. Let's see if I canreplicate this success is me $10
in 10 minutes. And so I was justdoing the math and thinking, if
(02:24):
I just applied this movingforward, I can be at 60 bucks an
hour, right? Again, minimum wage1/10 of that, at the time. I was
in college, getting a degree inbusiness. And then I went from
selling that product back in theday, which was an onion chopper
on over to cell phones. I workedfor Nextel Nextel had 11,000
salespeople nationwide. And Iwas the number one sales person
(02:48):
for retail stores on the WestCoast. Number two in the United
States. The only person thatbeat me according to the
numbers, because we're given thethe number tracks is I had one
person out of Florida of allplaces that actually beat me.
And I always say he came fromcorporate sales. So he had an
edge over me. And so with that,when I was in college, working
(03:12):
at the cell phone store, thatwas an introduction to more like
tech stuff, because we'reselling blackberries. And
obviously that was huge back inthe day. A lot of the reps that
worked out of my store. Theydidn't want to learn how to do
BlackBerry's because it tookmore steps to get email account
set up. And of course, ifsomebody buys a Blackberry from
me, for those of you guys whodon't know what that is, I was
like the first really bigemailing machine from your cell
(03:34):
phone. But then I thought shewould all learn this, I get paid
20 bucks for every Blackberry, Isell. I learned this all day.
And my counterparts they'relike, No, you take care of that
because it was just too much toomany steps involved. So I really
appreciate that sense of digitalconnection because I do believe
that that had an influence onme. And as I was having my last
(03:55):
quarter of college at Cal PolyPomona, my phone rang, I
answered it. It was a friendfrom elementary and I haven't
talked to him hadn't talked tohim in years. And he says, Hey,
John, I am working for thiscompany. I'm selling mortgages,
and I think that you should getin this business. And I said,
okay, and he told me how muchmoney he was making. I was like,
(04:16):
okay, like, yes, let's do this.
I scheduled an interview and Iwent out interviewed in Orange
County because there was noopenings in my local market in
the Inland Empire. And I had theopportunity to enter into the
mortgage industry in the City ofAnaheim. So, I was appreciative
of that because my clienteleright from the beginning, I had
a clientele that I had to bevery thorough, very detailed,
(04:37):
and I had to learn this loanprocess. And I had to break down
how I was bringing value to myclients because at the time we
were selling refinances. And soshortly after that, we ended up
opening up our own brokerage,our own office, and learning the
art of connecting with realestate agents for loans as a
(04:57):
referral source. And so kind ofjust putting the pieces of the
puzzle together is really whatit is. I didn't want to work
harder. I rather work smarter.
That was my thought. And so myway to work harder, I'm sorry,
way to work smarter, is that Iwanted your loans if you were a
realtor, why didn't want to sitthere and say, Hey, I got the
best rates, best turn times bestfees, because that's what
(05:19):
everybody said, Instead, I wouldsay, would you like to come on
out to a free event, I'm goingto break down for you things
that you can do in order to be amore effective communicator, or
I'm going to show you how tomarket and promote your
business. Back when we werestill didn't, we weren't, we
didn't even have I don't thinkFacebook back then. So this was
just other forms of marketing.
And I had just read everybusiness book while I was in
(05:40):
college that I could get myhands on. And so I had a lot of
startup knowledge, and I wouldjust take my knowledge of
whatever I learned, and said,I'll put together a one hour
class for realtors. Now, whenRealtors showed up, I would say
the cost of admission is free.
But here's what I would like toask if you genuinely feel that
you could walk away withsomething of value, give me five
(06:01):
minutes of your time, so I canshare with you how my loan team
can bring you value. And sothat's how we kind of put that
formulated that whole plan.
Together. That makes sense. Itmakes total
Kevin Johnson (06:13):
sense. So what was the spark or the catalyst
for you two back in the day, youknow, form a company that is out
there helping agents with videoand social media. Now you'll get
into a little bit but AI likeyou're great at training agents
and delivering solutions, likefrom mortgages to this what was
what was that moment?
John Reyes (06:33):
So what it was is very funny, I was asked by an
escrow company, would you do atraining for real estate agents?
And I was showing them because Ijust kept evolving, right? So
I'm doing marketing. NowFacebook is popular. I did a
Facebook class now. You onlinevideo, YouTube is becoming
popular. We started doing videoswith trainings, and I had an
(06:53):
escrow company call and theysaid to me, Hey, John, would you
be okay doing a training for us?
I said, Yes, no problem. Andthen they asked me, How much do
you charge and I said, Nothing.
I'll come on out and do thetraining for free. They're in my
local market. And I tip my hatto them. Because when I showed
up at this event, I was the oneon the flyer. And the room was
packed, and they were chargingfor admission to the room. So I
(07:18):
was like what the hell man, youknow, thinking like, You're
weird charging with me as aspeaker. I was like smart, okay.
And then my friend, escrow guywas like, Hey, man, you know, we
got to, we got to cover theexpenses, we have to pay for the
room. I didn't care. It's notlike I cared. It was just more
like I was acknowledging smartmove. Because at the time,
nobody was really doing that inour space. And so we went my
(07:42):
wife and I, my sister in law andher husband, we had went to
Disneyland, we're at CaliforniaAdventures. And I they wanted to
go on this Tron thing. I'venever been into Tron and even
know what Tron is. So I'm like,I'll sit out on this one. So I
sat outside, I was just kind ofby the bench. And, you know,
there was one of the vendors areselling something. So I walked
up to the lady, and I was like,Hey, I'm gonna steal a cup of
(08:03):
your napkins. She's like, Noproblem. And I had a pin on me.
And I just wrote out by the timethat they came out of the trunk
class, or the trunk, you know,right or whatever. I had this
thing written out. And I had putSocial Media Summit. And then I
put five hour class teachingFacebook, teaching YouTube, and
(08:23):
I wrote out the whole details.
So that was on Sunday. I had ameeting the very next morning
with my partner, Matt at thetime. So him and I had a
training together. At the time,we would do trainings at the,
you know, together, we're stilltrying to learn this concept of
training. So I said, Hey, man, Igot an idea. I grabbed my
laptop, I Googled a summit, likea mountain peak, throw it on a
(08:45):
slide through like some opacityon it. And I put Social Media
Summit date to be determinedlocation, I put some particular
spot in Rancho Cucamonga ticketsat $295. And we pitched it, we
sold eight tickets right away.
Our very first class we did, wehad 70 tickets sold. And this
(09:08):
was almost 14 years ago. Andthat was really a combination of
the conversation with the escrowand then people just asking us
about our trainings. And thatreally kind of was our launchpad
for a company because at thetime, it wasn't really a
company. We were just, we justwanted loans. So that was really
(09:29):
the catalyst of saying, I thinkwe can build a model here an
actual legit business model onproviding the training for real
estate agents. And then westarted doing them in markets
throughout Southern California.
We did them in San Diego soldout class, Inland Empire, same
thing sold out, Los Angeles soldout. And so that was a really
big push and start for us tojust focus on building out the
(09:50):
company itself.
Kevin Johnson (09:53):
Awesome, man. You know that story. It's pretty
cool to learn. So you know, stayon top of this stuff you You
You're You were learning as youwent, but like, what I've always
admired about you and your teamis that you're always ahead of
the curve. You know whether itwas Facebook, Instagram, tik,
Tok, AI, whatever, your team,you know, led by us. We have you
(10:16):
under the latest talk to John.
It's not like, okay, it's here.
Now let's learn it. You're moreproactive than reactive. How do
you, you know, how have you seenthe evolution of it of all over
the years from, you know, justFacebook to was the thing and
now Instagram? What's thatevolution been like? And how do
you manage to stay on top ofthat? So
John Reyes (10:33):
really, for me, it's one of those things where it's,
it's not feelings, its facts.
And so that's something that wehear right? I said, I've been a
coined phrase that I believe BenShapiro pushes feelings, not
facts. And I think the samething applies to what we're
doing on the digital side. Soreally, what I would just do is
look at the data, the datapoints of the amount of people
that are using these newtechnologies, what are the
adoption rates, how are peoplestaying engaged and online. And
(10:55):
so for me, it's like the patternhas already been established. If
this has already been shown,then let me connect the dots in
regards to connecting withbuyers and sellers, because as a
practicing agent, myself, andthis is one of the key things I
meet so many brokers that hiremarketing people, sometimes
they'll hire the person rightout of college, and they're not
having the success that theywanted, because in many
(11:17):
instances, the person isextremely tech savvy, but they
may lack that knowledge of howbuyers and sellers really work.
And so for me, it's just thecombination of that hybrid. So,
for example, we'll tell you thelatest thing, AI, I saw a video,
just scrolling through socialmedia, maybe I was on Tik Tok or
something. And I saw a video ofthe CEO of Google showing a
(11:40):
robot, essentially artificialintelligence calling a hair
salon, booking an appointmentfor her person. And I just I
watched that and the audienceerupted in applause because
like, this is likerevolutionary. And I thought,
oh, my gosh, this is insane.
(12:00):
Because we've all I mean, we'vewatched those movies where
robots it's like Demolition Man.
If you remember that movie backin the day with Sylvester
Stallone, it's like, we alwaysanticipated this advancement
with technology. And now thatit's right in front of us, I'm
just like, oh, well, how couldwe use it for this? Or AI? Okay,
you could ask this. We'll callit a robot. You could ask this
technology, whatever, anything,I could ask this robot anything,
(12:23):
it gives me a response, I'mhaving a back and forth
conversation, while wonder ifyou could help me with the
property description. And Iremember, I didn't see anybody
else doing that. The first timeI had actually done that. I was
like, blown away. I was like,Oh, my gosh, this isn't gonna
save us so much time. BecauseI've always hired out for that.
I've always paid somebody elseto write my property
descriptions for me before itwas independent contractors. Now
it's just my in house squad. SoI'm like, Okay, well, if that's
(12:46):
one less step that they need todo, then it frees up more time
for us to go on out and to domore. So I think for really any
professional, as we see thesenew technologies, I'm always
thinking, okay, cool. Being coolis one thing. But if it doesn't
make dollars, it don't makesense. How can I use this? How
can I put this together in orderto improve my business? And is a
(13:07):
consumer going to use it? Arethey genuinely going to adopt
this, this technology, and weknow people are obsessed with
their cell phones, when I meetwith sellers, that's one of the
biggest things that I I harpdown on, as I say that the
industry has changed more, Iwould say in the last five
years, and in the previous 50years, and a big reason has to
do with the advancements of theadoption of technology, people
(13:27):
walk around like a bunch ofzombies on their cell phones. I
mean, you can go to a Starbucks,and just stand in line. And
you'll notice that people don'tsay hello anymore to their
neighbor. But instead they'rejust on their phones like this,
go to dinner, look at therestaurants and move on their
phone. See, and when I tell aseller, what I'm talking to you
(13:48):
about right now, your responseis is so on point with what
they'll say to me. Yes. Or, youknow, sometimes families are
everyone's on their phones,right? Like, that's why we have
the no phone zone. And so I'mlike, Okay, you get it. And now
what I'm doing is I'm connectingthe dots for them to just show
how we can capitalize on whatpeople are already doing. So to
(14:08):
answer your question, tosummarize, I just want to use
the tools and resources that Ithink will have a significant
impact on my business, I'll tryit out. If it works great. If it
doesn't, no problem, we move onto the next but it's really just
keeping our ear low to theground. And knowing that this is
the value proposition that Ibring to my market. So then I
better make sure that I'm on topof it as well.
Kevin Johnson (14:28):
And, and one of the big. I remember in 2014 15,
when we were working togetherwith RPN, you were preaching
video, and video was not a bigthing at that point. As far as
in the real estate sector.
Obviously it is huge today. Fromyour perspective, what really,
why do you think there was thatshift? Why do you think video
became so dominant in the realestate space
John Reyes (14:51):
because people watch videos online? It's the short
answer, right? It's because ifwe just look it's like Wayne
Gretzky says pass you Want to bewith a pat on where the puck is
going? Not where it's at. Sothen if people are sitting there
watching videos online, and Isee my mother in law who's no
longer with us, but when mymother in law is watching videos
(15:11):
on YouTube, for entertainment,when I see my father, who's in
his later 70s, right now, goingon YouTube, just to look up
stuff, right? Like if he wantsto learn something, he'll look
it up online. He was changingout his water heater at his
house. I said, Dad call aplumber. No, no, no, I'll do it.
Dad, you don't even know how todo this, though. Do you? Yeah,
(15:33):
watch the video on YouTube. Andso that's where we're at today,
right. But if we looked at thedata points previously, we
already knew that the number onegroup, the fastest growing group
at one time for Facebook wasfemales with the 60 plus age
range, and that was because ofthem wanting to get photos of
their grandkids. So then, if wejust think about it from that
(15:56):
perspective, it's like, okay,well, it only makes logical
sense that people are going tobecome more and more comfortable
with this. And now the data isthere to support that the
majority of most consumers willgo online, they're going to do
their own homework, they'regoing to check out the reviews,
they're going to look upproducts and research them look
at videos in order to decidewhether or not they want to buy
(16:17):
a product. And so I think forus, we had just it was it was
plain and simple. The plan wasalready right in front of us.
And that's where I sometimeswanted to bang my head against
the wall with the response ofreal estate agents throughout
the country that would fightagainst it. But you know, what's
funny today is that there arestill real estate agents that
(16:39):
will fight against it.
Kevin Johnson (16:41):
We have we have one agent, I love her to death.
She's amazing. And if she wouldjust get on camera, she could do
so much more than she does. Butshe flat refuses to she came to
your class today. I wasgobsmacked that she was there.
So maybe I'm maybe we'rebreaking down the the video
mention her name. But hopefully,hopefully we're making some
progress there. Well, I justadmire about you is that, you
(17:03):
know, as I've watched you overthe last 10 years, you have
always been ahead when everyoneelse has said, Man, you've been
Yeah. And you've been right 100%of the time. You know,
everywhere you said the videotrend was going to be it
happened? Right on everythingyou done from Facebook to social
on every aspect. So kudos toyou. That's why I think you're
(17:24):
such a valuable resource to ourindustry. And why our brand
keeps around, you know, and allthe conferences.
John Reyes (17:28):
Yeah, no, you know, and that's another thing too, is
that I never take for granted. Idid this office meeting with you
today. And you know, we had agreat audience. But if we had
one person show up, I would havegiven just as much to that one
person, because the way I thinkabout it, is that their time
that they're investing, it'sreally irrelevant from any time
that anybody else is investingas well. The reason I say that
(17:50):
is because I do take thatresponsibility on my shoulders
to say if I'm going to stand infront of a group in front of an
a in front of an audience, like121, or any of these
conferences, I better make surethat I'm bringing something that
I can stand behind where I canplant my flag and say yep, okay,
if they didn't like it, at leastI did what I believe to be as my
(18:11):
very best. And I really do feelone of my greatest value
propositions that I bring to themarket is that I'm in the
trenches with you. I'm doingthis every day, I don't do
anything else other than realestate. That's it. I mean,
obviously what I'm doing here,this is still related to our
business. But there's no nothingelse that I do. My focus has
been for so long 100% Our realestate business, from buying,
(18:35):
selling, helping clients buy andsell and then getting involved
in that ourselves, and just theinvestment aspects. And that's
what I love about this industryis that if you really stay
connected to it, learn it. Imean, the possibilities are
endless, like legit endless. AndI feel like that sense of
passion because it's had such animpact on my life, is what I'm
able to bring in at least do mybest to share with others to
(18:56):
say, Guys, look, if you'restruggling, know that there's
opportunities that are in frontof you right now that despite
what the market conditions are,you're always going to have your
producers like look at likeMarty Rodriguez, you know, Marty
Rodriguez is an institution inreal estate, let alone she's a
legend in Century 21. And Iadmire her tremendously. She's
(19:17):
been in the business. I don'teven know how long now I don't
even want to say but decades anddecades, right? And Marty still
top performing no matter whatand like she says people are
going to always buy and sell. SoI'm fortunate to have had the
influence from quite a fewreally amazing people that still
inspire me to this day just todo better.
Kevin Johnson (19:38):
I mean, just when your promotional video is 20
Mike Ferrante the team leaderfor the 21 of my team, number
one team in the world forcentury 21. And He credits his
all of his access to things he'slearned from you. You know, same
thing with us. So you'redefinitely leaving a huge
impression on the people thathave the privilege to work with
you. When you talk about socialmedia and marketing in general.
(20:00):
As all of this together, the oneconsistent theme is they're
constantly evolving. They'reconstantly changing. What advice
would you have for real estateagents that are kind of they're
in fatigue, right? It's justwhen they think they have
Facebook, or they've gotclicking just right. The
algorithm changes, you know,Google stands for this constant
change, how? How can they avoidthat fatigue and stay on top of
(20:23):
the change and be relevant?
John Reyes (20:25):
I think the number one thing is to remember that if
you work for somebody else, andsomebody paid you, you'd be paid
to deal with that fatigue,whether or not you want it to.
It's like, I talked to so manypeople to say, if I told you
when you will eat if I told youwhen you're approved to take a
bathroom break, but I'm going topay you fill in the blank. Would
you do it? And so many peoplewould be like, Heck, yeah, I
(20:45):
would like sign me up. And Isaid, Isn't that crazy, we're
willing to work so hard forothers, and sometimes not even
willing to work that much forourselves. So just remember that
your fatigue is going to bethere. Regardless, choose your
heart, there's that video onlinewhere the guy talks about choose
your heart, while allow thefatigue to be a reason and an
(21:05):
excuse as to why you don't stayup to date with it. And you
struggle with your business, oryou're not at the forefront.
clients aren't looking at you,as the esteemed professional the
authority like you want to be?
Well, that's no fun either.
Yeah, I'll deal with thefatigue. The other thing I think
the the easy answer to this isjust no two of you can get
(21:26):
connected with somebody. Andthis isn't a pitch for us. But
like a company like us getconnected, where this is what we
do. We filter these resources.
So that way, we can just saylearn this, stay on top of this,
there's more things that I'llsay no to that I don't show,
then I will. And at least youknow, and this is one of the
things I always tell people attraining events. Anytime I show
(21:47):
something, you can feelcomfortable and confident in
knowing that I use it myself.
Because if I don't use it, thenI wouldn't show it to you.
Because then that wouldn't makesense, either. So I think that's
also the thing is you have tohave a platform, you have to
have somebody that will assistyou in the process. And that's
one thing that I've always done.
I think as long as I canremember, I had one time in my
life, I was playing pool, often,like, you know, Bill billiards,
(22:11):
right. And I was young, and Ididn't have that much expendable
cash. But I would go and I'dplay for $100 A game. I mean,
that's big money back, you'retalking 20 years ago. And so in
order to have an edge over thecompetition, believe it or not,
when I was at Cal Poly Pomona, Iused to pay somebody who was
like a coach, a professionalpool player would come on out,
(22:32):
meet me call at my college. AndI would skip the class that I
knew I could skip. I told my dadabout it later. So I guess I
skipped the class that I knew Icould skip. And I would get like
an hour training with him. And Ilearned even something as simple
as the mechanics of playing poolfrom the level in which you hold
the pool stick from the rhythmin which you move forward and
(22:55):
you shoot and and all theseother things. Like there's so
much science behind it. And if Iwas just at the pool hall just
playing, maybe I would be betterthan if I didn't play actively.
But if I play just as much withthis additional knowledge, it's
a complete game changer. Sohaving somebody that will give
you this guidance and the techside, I think can make a
(23:18):
significant difference on howeffective you can be in your
business. Definitely,
Kevin Johnson (23:24):
let's let's kind of shift the conversation a
little bit to AI. It'sdefinitely shaping many
industries, real estate is noexception. What are some of the
ways that you're seeing realestate agents work AI into their
business strategies? And do youhave an example of a way an
agent has leveraged this oryou've taught them to leverage
(23:45):
it? That has just been a gamechanger?
John Reyes (23:47):
So I'd say one of the easiest things this is kind
of where sometimes I feeleverybody's doing this. And then
as I travel across and speak tomore offices throughout the US,
I learned not everybody's doingit. That's why I asked you, but
using something like chat GPT orGemini, the Google version of
chat GPT for something as simpleas a property description, that
(24:08):
that is, I would say a gamechanger for sure. Where all of a
sudden, if the large majority ofreal estate agents start using
artificial intelligence, oryou're telling Chad GBT, I have
a brand new listing and I'm areal estate agent and I need a
professionally well writtendescription for the following
address three to one South MainStreet, use these details and
(24:30):
then boom, all of a sudden chatGPT gives you something where
it's a lot better than what youwould write on your own. That is
something that we think how longdoes it take you to do that?
Three minutes if you're takingyour time, you know, five
minutes if you're probably onthe phone and watching TV at the
same time, but the result issomething that clients are still
(24:51):
floored by right now. So I wouldsay something along those lines
property descriptions easy peasylemon squeezy. And then also
using this Same thing artificialintelligence to have your new
bio written to have content thatyou can say not for search
engine optimization, because,you know, the algorithms don't
like the AI written stuff foryour websites as much. But I can
(25:14):
go to chat GBT. I'm a realestate agent who wants to build
my business by connecting withmore locals in the Orlando
market, give me a marketing planand include what I should do in
order to get this done. And thenall of a sudden, I mean, I've
already done this where Chad GBTwill say, connect with local
(25:34):
businesses, spotlight highlightlocal businesses. And I'm like,
Well, that makes sense, right?
Because if I followed this plan,I have an opportunity to connect
with the local baker or whoeverthe new pizzeria in town. And
that person there, it's not afranchise, not a corporation.
It's a mom and pop type shop.
Well, now I'm connecting withthe community, now I have an
opportunity to bring value tothat prospect. And at the same
(25:59):
time, introduce myself introducemy services, and make an I know
people have built theirbusinesses this way. I mean,
where they'll tell me, don'tjust do the video one time for
the local pizza shop, frequentthat place, visit them at least
once a month support theirbusiness Hey, Jim, what's going
on there, you know, just so thatway, you can start establishing
your name, it's, it's like youhave the intent. You're
(26:21):
purposeful, about being a partof your local community. And I'm
like, that's so key to becauseit's easy to if you're out
there, being a producer, you'rebusy. It's easy, just ordering
GrubHub having to send to yourhouse, you know, or DoorDash and
not really getting out of yourway to be connected with the
locals. So
Kevin Johnson (26:39):
that's our agents were swag, especially if you're
with a company that's wellknown. I wear every day you will
find me in a century 21 shirt,and I get leads from it on a
regular basis. All you're inreal estate. Yeah, yeah.
John Reyes (26:52):
That's a nice one, too. I like it.
Kevin Johnson (26:54):
I bought a car recently. My mom was with me.
She came out to Tampa and shehad a century torn shirt. I had
one he's like, so what do you dofor work? I'm like real estate.
Oh, you're a real estate. I waslike, Yeah, we just like to wear
this company's name for fun. Butyou know, I'm actually talking
with him now about, you know,potentially listing his home in
Tampa. So you never know. Imean, getting out there. Like
you said, frequent businesses.
You know, Kyle was out in SanDiego is is huge with that with
(27:16):
exp. He's built his businessfrom video and from working
through a series with SantySaturdays and became everything
he's counting now. Amazing. Youknow what they can do we have
some agents that are starting todo that here. Finally been like
kind of saying it for years, andthey're starting to do it. And
it's actually working. Right?
The business owners are thrilledthat you're doing it for him.
(27:39):
It's helping especially thesmall mom and pops that don't
have a big marketing budget. Andthe cool thing is AI, you can
you know, a lot of majors don'tknow what to say, ask AI to
research that company, researchthat restaurant, and help you
come up with some questions, orfeed it what you do know, and
then ask it to also research. Imade the same thing with you
today, like I know you but Ijust wanted to see what he came
(28:00):
up with. And the intro that hegave me was pretty spot on.
John Reyes (28:03):
Because it's the prompting, right the asking of
questions to judge up to giveyou a better result. It's so
important to really understandkind of how that works, where
you could even ask Chet GPT I amtrying to do X. Here's the
information I have, based off ofthe information provided. Is
(28:24):
there anything else that youwould need to know or want to
know in order to give me abetter result? So I've done that
actually, recently, we puttogether we put together some
formal offering. And I had askedChet GBT, what other information
would you want? Boom, gave me alist. I was able to answer the
questions. And then we wereready to roll.
Kevin Johnson (28:43):
We have several tools that we've built using
Zapier in fluid forms in chatGPT, for example, helping agents
come up with their agent bio, weask a series asked, I asked
chat, if you were to write anagent's professional bio, what
questions would you want answersto? To be able to write that
bio, it gave me the questions, Icreated that in the form. Now I
(29:05):
feed that in it writes their bioforum, my fact we're asking some
of those basic questions whenthey signed their contracts with
us. So when they hit submit ontheir contract with Panda doc,
literally, their bio is writtenin about five minutes. So by the
time they're a joke, by the timeyour butt hits your car to go
home from signing your contractwith us, we'll have your bio,
all your everything set upbecause of AI. Where else can
(29:26):
you do that?
John Reyes (29:27):
You know, and I think we're barely scratching
the surface right now as towhere things are and I'm only
I'm excited about it, but at thesame time, I'm like, How is our
industry going to change? wherefor example, you know, the the
new product that Apple has likethe ski goggles, right? So
imagine you have these on it'slike, the, the virtual reality
(29:51):
world so your client is at home,or your clients at their office,
and you're the agent who happensto be at the property. You have
have yours on they have theireyes on. And you're walking them
through, you can see them oncamera talk. And they could say,
okay, Kevin, go ahead and goback into the kitchen. Let me
look around. And I mean, that'sthe fully immersive experience.
(30:12):
And then from the real estateagent that's taking listings
that will say, Hey, listen, weget it. Not everybody has this
technology. But for those whodo, here's what I'm going to do
for you, Mr. And Mrs. Seller, isto make sure that I'm showcasing
your home in a way that ifpeople are going to be looking
at the property with the virtualreality resources, we're going
(30:32):
to make it simple and easy forthem to do. So. I think that's
going to be a big, bigopportunity. It's like video, I
can tell you right now, how manylistings I secure. When I'm
meeting with a seller, I'llcompete against other realtors.
But my video marketing makes itpretty dang simple for the
seller to be like, I want towork with this guy. So that I'm
just thinking, if we can justkeep elevating our offering. And
(30:54):
we can connect the dots for ourclient how much of difference
that will make in securing morebusiness from our sellers. Why
Kevin Johnson (31:00):
is the only saw the video it's been a couple
months where the I forget thewar he won't but this the second
person that will end all Disneycompany's history to win this
patent award this crater award.
First one was Walt Disney thisguy just want it for a floor
that you can see you put your 3dgoggles on. And where you can't
really walk through somethingright now the floor, it's Omni
(31:22):
multiple directions like you canset it and just walk. And it
knows. And now you can movethrough and walk through
different gyms in everydirection. If you haven't seen
it, check it out. It's this.
This for matter of fact, let methink of a real estate office
that could go in and do a levelup from a Matterport. And then
have we can come into ouroffice, we can actually show you
(31:42):
the homes right here in ourvirtual showing studio.
John Reyes (31:47):
Oh, yeah, absolutely. And that's exactly
where I think things will go.
Because it just makes sense.
These, the whole AI Okay, here'smy thought. If we look at when
we had the.com, boom, it wastechnology, a lot of companies
entered into the.com space. Anda lot of them blew up, they
didn't make any money. But a lotof them did right there, there's
(32:08):
still the leaders to today, thenwe had this now next surge with
video. People know the writing'son the wall AI, we're barely
scratching the surface, this isgoing to change everybody's
life. And in the real estatespace, I think it's going to
happen fast, I think it's goingto happen quick. It's like the
snowball effect, it's going tomove quickly. And I bet it's
(32:30):
going to be really hard for acompany to keep their ear low to
the ground, it's not going to bea company as much as it is
probably the individual agents.
Because we know that companiesjust tend to be slow to respond,
because they're so big. It's notthat easy. There's board of
directors, there's this, there'sthat right. And a lot of the
times companies don't want tomake a push or a jump with
something that isn't alreadyvalidated. But I think that's
(32:52):
going to be a big opportunityfor a lot of producing agents
out there are a lot of evenagents who maybe aren't
producing the way that theywant. But they just get it and
they're like, Yep, I'm going todo that.
Kevin Johnson (33:03):
People always ask me what I think about the AI
boom, AI, in my opinion, is theamplifier. If you're a great
agent, if you're anextraordinary agent is going to
amplify that. If you're amediocre agent, same thing, if
you're a bad agent, that becausethe great agents, extraordinary
agents are going to know how totake that and level up where the
others are going to try to takeit and make it a crutch or a
(33:24):
substitute for what they shouldbe doing. Anyway. If I could
agree with that. Just mythoughts on that. So let's talk
about you know, kind of todaylike how do how do you and your
company support agents enhancingtheir online presence and
marketing and enable them togrow what what things you're
doing is having the most impact.
John Reyes (33:42):
So when we do live events, I would say the biggest
thing is really connecting thedots for agents to say, Okay, we
hear about video, we know we'resupposed to be out there
creating content for our socialmedia. But what are some
practical things that we can doto put it into play so we can
actually start generatingbusiness. And so I put a lot of
attention on making sure thatRealtors understand the
(34:02):
importance of having somethinglike a video business card, that
30 to 45 second 62nd video, inmy opinion, there's nothing more
important than that. And I saythat because I use it
practically every day. If I'mtalking to a client, that's what
I'm getting out in front ofthem. Bottom of my email
signature, that's what you'regonna see. And so now when I
have conversations with clients,and they say, Oh, I checked out
(34:24):
your online content, that videobusiness card is the lead to
them now connecting with myother content online. So I feel
that when I'm out here doing atraining for these agents, I
want to give them somethingtangible and it doesn't have to
be a professionally producedvideo. It could be them grabbing
their own cell phone using the$15 tripod that they can buy on
(34:47):
Amazon using the $15 light usingtheir microphone that they
already have plugged into theirphone to create something so
it's the it's really aboutmaking sure that agents at least
have an internet auction to thethings that work. And then it
has to be followed with whatelse next steps. And so what
we're excited to launch is thatwe have an online training site.
(35:10):
We're putting a lot of time andeffort into this site. It's all
it's aI chat, GBT. It's how touse captions how to use cap cut.
But I keep recording more videocontent adding more. So I have
one session is more aboutcommunication, but communication
leverage with digital tech. Sothis is where we are going to be
providing a more structuredoffering to agents, I have a
(35:33):
call scheduled actuallytomorrow, it's going to be a
Zoom meeting. And I have it foran hour with brokers all across
the country. And from thecentury 21 network, they reached
out to me and asked me if Icould be a part of this, or that
I'm saying to them, Hey, staywith me for 12 weeks, 12 weeks,
here's what I'm committed todoing to you for you. One new
training video 21 minutes orless. And it's actually not
(35:56):
because it's century 21. Icouldn't wait till I was 21.
Because I wanted to go playblackjack. So 20 one's always
been like my number, right. Andso it's funny though, because
the correlation to see 21 can bethere. So new video content
every every week. And then it'sgoing to be now I send out the
invitation join us live if you'dlike but I know agents have
(36:18):
schedules. And then after that,I send them a condensed
consolidated version, wherethree minutes or less, they're
going to get the main points ofour video because I know time is
valuable. But if they find thatvaluable enough, come and watch
the main production with us. SoI think it's just a continuous
offering. And knowing that it'salmost impossible to learn all
of this in one try, you reallygot to just make a commitment to
(36:40):
learn enough where you buildyour base, build your
foundation, and then you cantake it run with it, do it on
your own, because now you havethe resources and hire
professional whenever thatopportunity arises. Definitely,
Kevin Johnson (36:52):
you know, I look forward to the future, you know,
for the next five year outlookof real estate 10 years, where
do you see things going? When itcomes to emerging technologies
like AI? And maybe there'ssomething else that we don't
even know about yet?
John Reyes (37:05):
You know, it's, I will say that I feel there's so
much money in the real estatespace for companies to go after.
And so I do envision that withthis whole emergence of AI and
the advancements of othertechnologies. I really believe
(37:25):
that it's going to make itchallenging and difficult for
the realtor who's not reallycommitted to their business. The
hobbyist realtor, the I'm doingreal estate, kind of like as on
the side, I think that that'sgoing to be something that's
going to be more challenging,because you are right now pretty
much competing with your fellowagents. But soon and very, very
(37:49):
soon, you're going to becompeting even more with Wall
Street. And we're already there.
We already know we already seeit like what's going on? How do
we compete with Zillow. Wecompete with Zillow on a daily
basis. Right now, Zillow is apublicly traded company. Look at
what happened with open doorright? Look at what happened
with purple bricks, money's beenthrown in companies are trying,
not everybody's doing it homelight. Not everybody's figuring
(38:10):
it out. But I think eventuallysomebody will figure it out. And
when one person figures it out,it's going to be Lyft and Uber.
And so I, I just think thatthere's a lot of change coming
our way. And I think the rate ofchange in which we will see over
the next few years, I'm going tosay three to five years is going
to be drastic. And I'm notsaying replace real estate
(38:33):
agents. But I think that it'sgoing to change the landscape
tremendously.
Kevin Johnson (38:41):
I can agree, I think, you know, especially with
some of the latest, you know,settlement talks and proposed
legislation that's out there.
Like I said, the amateurs orhobbyist, we're gonna see a
reduction in the number ofagents, but the agents that are
adapting the agents that arethose extraordinary agents,
they're going to thrive and growin this market. Because at the
end of the day, you know, youstill gonna have real estate
(39:05):
agents, customers, I mean, we'vehad markets or markets we've
had, you know, platforms outthere business models out there
that would cut the agent rate, aflat fee listing service, where
you sign up online and yourhome's on the MLS. The markets
overwhelmingly rejected thatthey still want that
relationship, they still wantsomeone to guide them and
represent them. But thosehobbies, like you said, we're
(39:26):
gonna see a huge reduction. AndI think it's good for the
industry and they level up thestandards for everyone. I
John Reyes (39:33):
think when it comes to something even like
marketing, if we really thinkabout it professional photos and
videos is something that shouldbe second second nature for us
now. And unfortunately, a lot ofreal estate agents are not
adopting these elevated ways ofmarketing real estate. So when
somebody comes to the market andthey tell the sellers, look,
here's a way for you to do ityourself. Here's a photographer,
(39:55):
here's a videographer. That'swhere I see potentially things
go in. And it's so important forus to make sure that our value
proposition is defined that ourvalue proposition is true. And
that it is some it's somethingthat we can really stand behind.
(40:16):
And say, I'm going to take careof my client, here's how and
why. So I think the valueproposition offered by a
realtor, it needs to beelevated, it needs to be
elevated more today than everbefore. Because before you were
okay, just being good or skatingby, and I think in the next
three to five years, that that'sgoing to change. It's going to,
it's going to make it where youreally got to be a pro.
Kevin Johnson (40:38):
Yep. Which is a good thing. I think it'd be a
good thing for those agents likeus out there that are an agent
in our office that are our prosthat are doing it right. So what
any closing thoughts before wewrap it up today?
John Reyes (40:51):
I just want to say this, I love your office. them
as soon as I walked in, theenergy was all over, I could
already feel the energy thewhole way you have have it set
up. And so I tip my hat to you.
If there's any agents out inyour market, in the Orlando
area. Without a doubt, I wouldsay hey, to contact you, for
sure. It's exciting to see evenyour group today. The vibe, the
(41:12):
energy was there. And so Ireally appreciate you just
giving me an opportunity to comehere to share with your agents
and and to be on this podcastwith you today.
Kevin Johnson (41:23):
Well, I appreciate you coming. You know,
as I told my agents, you know,this is a huge honor to have you
here, especially seeing howinstrumental you were when I
first got into real estateleaving hospitality after 17
years. You know, I the knowledgethat you empowered me with
shaped my career. And I can'tsay that enough. If it wasn't
(41:43):
for you, we wouldn't be here. Ihands down. So if you are out
there and you're looking tolearn more about these topics, I
recommend that you get a hold ofJohn Wood, what's the best way
for them to reach you? So
John Reyes (41:56):
John de reyes.com Or you go January chin D as in
David reyes.com or find me onInstagram GD res 01
Kevin Johnson (42:06):
Right, and we'll put all that in the description
below as well, so that we canget hold of them. Well, John,
thank you so much for being apart of our podcast today. If
you're watching us on YouTube,please do me a favor, click the
like button. If you're notsubscribed, make sure you click
the subscribe button and clickon that bell so you get notified
when we have new episodes comingout. We have some great guests
coming up. I can't wait to sharewith you. If you're listening on
(42:27):
our your favorite podcast app,do me a favor, give us a review.
But let the algorithm know thatyou liked this content. It'll
help us get our message out tomore people. So as we part
today, don't forget, you knowthe difference between an
ordinary extraordinary everyonethat takes 50% motivation. It
takes 50% education, but thedifference is a 21% Extra. Thank
(42:47):
you so much for watching the100.1% podcast. Have a great day
and we'll see you next time.
I think the value proposition offered by a realtor
(00:02):
it needs to be elevated. Itneeds to be elevated more today
than ever before. Because beforeyou were okay, just being good
or skating by, that's going tochange.
Mary Thompson Hunt (00:11):
Welcome to the 121% Podcast, the podcast
dedicated to helping real estateagents take their business from
where they are now to 121%through motivation, education,
and action. And now, here's yourhost, Kevin Johnson. Welcome to
Kevin Johnson (00:30):
the 121% podcast.
My name is Kevin Johnson. Andtoday I'm excited to welcome a
very, very special guests. I'veknown John now for over a decade
at first met him as a century 21agent, when I was first getting
licensed, was part of a groupcalled the rising professional
network within century 21 edge.
I'm sorry, we didn't century 21.
And John's company socialnetworks at the time, was
(00:53):
brought in to help coach andtrain the agents in the network
when it comes to video andsocial media marketing. So I
always joke with my team, Iwouldn't be around here today,
this podcast wouldn't exist. Ourbrokerage wouldn't exist without
John, his team and the amazingthings that I've learned from
them over the years. I mean,even doing this podcast as a
result of all that. So welcometo the show, man. Yeah,
John Reyes (01:16):
well, thank you very much for having me. Very
excited. And I mean, the factthat you share that story, I
mean, I'm touched by it forsure. And I'm excited about all
the things that you guys aredoing. I mean, what an amazing
podcast room, one of the mostimpressive I've seen for the
audience
Kevin Johnson (01:30):
who doesn't know you, your background, your
journey? How how'd you get into,you know, marketing and video
where that passion come from?
Lead you today? Yeah,
John Reyes (01:40):
so I would say the biggest thing for me was just
always wanting to stay focusedon developing my skill set when
it comes to sales. And I wasfortunate enough to land a job
very early in my life, 18 yearsold, because you have to be 18
years old in order to be paid to99. Right, at least in
California can't speak foreverywhere. And so at a very
(02:01):
early age, I learned theimportance of being able to have
an influence over people. And infact, at the time, I think
minimum wage for us was maybefive, six bucks an hour. And I
had an opportunity to sell aproduct, the product that I sold
generated me $5 In five minutes,and I said, Wow, five bucks in
five minutes. Let's see if I canreplicate this success is me $10
in 10 minutes. And so I was justdoing the math and thinking, if
(02:24):
I just applied this movingforward, I can be at 60 bucks an
hour, right? Again, minimum wage1/10 of that, at the time. I was
in college, getting a degree inbusiness. And then I went from
selling that product back in theday, which was an onion chopper
on over to cell phones. I workedfor Nextel Nextel had 11,000
salespeople nationwide. And Iwas the number one sales person
(02:48):
for retail stores on the WestCoast. Number two in the United
States. The only person thatbeat me according to the
numbers, because we're given thethe number tracks is I had one
person out of Florida of allplaces that actually beat me.
And I always say he came fromcorporate sales. So he had an
edge over me. And so with that,when I was in college, working
(03:12):
at the cell phone store, thatwas an introduction to more like
tech stuff, because we'reselling blackberries. And
obviously that was huge back inthe day. A lot of the reps that
worked out of my store. Theydidn't want to learn how to do
BlackBerry's because it tookmore steps to get email account
set up. And of course, ifsomebody buys a Blackberry from
me, for those of you guys whodon't know what that is, I was
like the first really bigemailing machine from your cell
(03:34):
phone. But then I thought shewould all learn this, I get paid
20 bucks for every Blackberry, Isell. I learned this all day.
And my counterparts they'relike, No, you take care of that
because it was just too much toomany steps involved. So I really
appreciate that sense of digitalconnection because I do believe
that that had an influence onme. And as I was having my last
(03:55):
quarter of college at Cal PolyPomona, my phone rang, I
answered it. It was a friendfrom elementary and I haven't
talked to him hadn't talked tohim in years. And he says, Hey,
John, I am working for thiscompany. I'm selling mortgages,
and I think that you should getin this business. And I said,
okay, and he told me how muchmoney he was making. I was like,
(04:16):
okay, like, yes, let's do this.
I scheduled an interview and Iwent out interviewed in Orange
County because there was noopenings in my local market in
the Inland Empire. And I had theopportunity to enter into the
mortgage industry in the City ofAnaheim. So, I was appreciative
of that because my clienteleright from the beginning, I had
a clientele that I had to bevery thorough, very detailed,
(04:37):
and I had to learn this loanprocess. And I had to break down
how I was bringing value to myclients because at the time we
were selling refinances. And soshortly after that, we ended up
opening up our own brokerage,our own office, and learning the
art of connecting with realestate agents for loans as a
(04:57):
referral source. And so kind ofjust putting the pieces of the
puzzle together is really whatit is. I didn't want to work
harder. I rather work smarter.
That was my thought. And so myway to work harder, I'm sorry,
way to work smarter, is that Iwanted your loans if you were a
realtor, why didn't want to sitthere and say, Hey, I got the
best rates, best turn times bestfees, because that's what
(05:19):
everybody said, Instead, I wouldsay, would you like to come on
out to a free event, I'm goingto break down for you things
that you can do in order to be amore effective communicator, or
I'm going to show you how tomarket and promote your
business. Back when we werestill didn't, we weren't, we
didn't even have I don't thinkFacebook back then. So this was
just other forms of marketing.
And I had just read everybusiness book while I was in
(05:40):
college that I could get myhands on. And so I had a lot of
startup knowledge, and I wouldjust take my knowledge of
whatever I learned, and said,I'll put together a one hour
class for realtors. Now, whenRealtors showed up, I would say
the cost of admission is free.
But here's what I would like toask if you genuinely feel that
you could walk away withsomething of value, give me five
(06:01):
minutes of your time, so I canshare with you how my loan team
can bring you value. And sothat's how we kind of put that
formulated that whole plan.
Together. That makes sense. Itmakes total
Kevin Johnson (06:13):
sense. So what was the spark or the catalyst
for you two back in the day, youknow, form a company that is out
there helping agents with videoand social media. Now you'll get
into a little bit but AI likeyou're great at training agents
and delivering solutions, likefrom mortgages to this what was
what was that moment?
John Reyes (06:33):
So what it was is very funny, I was asked by an
escrow company, would you do atraining for real estate agents?
And I was showing them because Ijust kept evolving, right? So
I'm doing marketing. NowFacebook is popular. I did a
Facebook class now. You onlinevideo, YouTube is becoming
popular. We started doing videoswith trainings, and I had an
(06:53):
escrow company call and theysaid to me, Hey, John, would you
be okay doing a training for us?
I said, Yes, no problem. Andthen they asked me, How much do
you charge and I said, Nothing.
I'll come on out and do thetraining for free. They're in my
local market. And I tip my hatto them. Because when I showed
up at this event, I was the oneon the flyer. And the room was
packed, and they were chargingfor admission to the room. So I
(07:18):
was like what the hell man, youknow, thinking like, You're
weird charging with me as aspeaker. I was like smart, okay.
And then my friend, escrow guywas like, Hey, man, you know, we
got to, we got to cover theexpenses, we have to pay for the
room. I didn't care. It's notlike I cared. It was just more
like I was acknowledging smartmove. Because at the time,
nobody was really doing that inour space. And so we went my
(07:42):
wife and I, my sister in law andher husband, we had went to
Disneyland, we're at CaliforniaAdventures. And I they wanted to
go on this Tron thing. I'venever been into Tron and even
know what Tron is. So I'm like,I'll sit out on this one. So I
sat outside, I was just kind ofby the bench. And, you know,
there was one of the vendors areselling something. So I walked
up to the lady, and I was like,Hey, I'm gonna steal a cup of
(08:03):
your napkins. She's like, Noproblem. And I had a pin on me.
And I just wrote out by the timethat they came out of the trunk
class, or the trunk, you know,right or whatever. I had this
thing written out. And I had putSocial Media Summit. And then I
put five hour class teachingFacebook, teaching YouTube, and
(08:23):
I wrote out the whole details.
So that was on Sunday. I had ameeting the very next morning
with my partner, Matt at thetime. So him and I had a
training together. At the time,we would do trainings at the,
you know, together, we're stilltrying to learn this concept of
training. So I said, Hey, man, Igot an idea. I grabbed my
laptop, I Googled a summit, likea mountain peak, throw it on a
(08:45):
slide through like some opacityon it. And I put Social Media
Summit date to be determinedlocation, I put some particular
spot in Rancho Cucamonga ticketsat $295. And we pitched it, we
sold eight tickets right away.
Our very first class we did, wehad 70 tickets sold. And this
(09:08):
was almost 14 years ago. Andthat was really a combination of
the conversation with the escrowand then people just asking us
about our trainings. And thatreally kind of was our launchpad
for a company because at thetime, it wasn't really a
company. We were just, we justwanted loans. So that was really
(09:29):
the catalyst of saying, I thinkwe can build a model here an
actual legit business model onproviding the training for real
estate agents. And then westarted doing them in markets
throughout Southern California.
We did them in San Diego soldout class, Inland Empire, same
thing sold out, Los Angeles soldout. And so that was a really
big push and start for us tojust focus on building out the
(09:50):
company itself.
Kevin Johnson (09:53):
Awesome, man. You know that story. It's pretty
cool to learn. So you know, stayon top of this stuff you You
You're You were learning as youwent, but like, what I've always
admired about you and your teamis that you're always ahead of
the curve. You know whether itwas Facebook, Instagram, tik,
Tok, AI, whatever, your team,you know, led by us. We have you
(10:16):
under the latest talk to John.
It's not like, okay, it's here.
Now let's learn it. You're moreproactive than reactive. How do
you, you know, how have you seenthe evolution of it of all over
the years from, you know, justFacebook to was the thing and
now Instagram? What's thatevolution been like? And how do
you manage to stay on top ofthat? So
John Reyes (10:33):
really, for me, it's one of those things where it's,
it's not feelings, its facts.
And so that's something that wehear right? I said, I've been a
coined phrase that I believe BenShapiro pushes feelings, not
facts. And I think the samething applies to what we're
doing on the digital side. Soreally, what I would just do is
look at the data, the datapoints of the amount of people
that are using these newtechnologies, what are the
adoption rates, how are peoplestaying engaged and online. And
(10:55):
so for me, it's like the patternhas already been established. If
this has already been shown,then let me connect the dots in
regards to connecting withbuyers and sellers, because as a
practicing agent, myself, andthis is one of the key things I
meet so many brokers that hiremarketing people, sometimes
they'll hire the person rightout of college, and they're not
having the success that theywanted, because in many
(11:17):
instances, the person isextremely tech savvy, but they
may lack that knowledge of howbuyers and sellers really work.
And so for me, it's just thecombination of that hybrid. So,
for example, we'll tell you thelatest thing, AI, I saw a video,
just scrolling through socialmedia, maybe I was on Tik Tok or
something. And I saw a video ofthe CEO of Google showing a
(11:40):
robot, essentially artificialintelligence calling a hair
salon, booking an appointmentfor her person. And I just I
watched that and the audienceerupted in applause because
like, this is likerevolutionary. And I thought,
oh, my gosh, this is insane.
(12:00):
Because we've all I mean, we'vewatched those movies where
robots it's like Demolition Man.
If you remember that movie backin the day with Sylvester
Stallone, it's like, we alwaysanticipated this advancement
with technology. And now thatit's right in front of us, I'm
just like, oh, well, how couldwe use it for this? Or AI? Okay,
you could ask this. We'll callit a robot. You could ask this
technology, whatever, anything,I could ask this robot anything,
(12:23):
it gives me a response, I'mhaving a back and forth
conversation, while wonder ifyou could help me with the
property description. And Iremember, I didn't see anybody
else doing that. The first timeI had actually done that. I was
like, blown away. I was like,Oh, my gosh, this isn't gonna
save us so much time. BecauseI've always hired out for that.
I've always paid somebody elseto write my property
descriptions for me before itwas independent contractors. Now
it's just my in house squad. SoI'm like, Okay, well, if that's
(12:46):
one less step that they need todo, then it frees up more time
for us to go on out and to domore. So I think for really any
professional, as we see thesenew technologies, I'm always
thinking, okay, cool. Being coolis one thing. But if it doesn't
make dollars, it don't makesense. How can I use this? How
can I put this together in orderto improve my business? And is a
(13:07):
consumer going to use it? Arethey genuinely going to adopt
this, this technology, and weknow people are obsessed with
their cell phones, when I meetwith sellers, that's one of the
biggest things that I I harpdown on, as I say that the
industry has changed more, Iwould say in the last five
years, and in the previous 50years, and a big reason has to
do with the advancements of theadoption of technology, people
(13:27):
walk around like a bunch ofzombies on their cell phones. I
mean, you can go to a Starbucks,and just stand in line. And
you'll notice that people don'tsay hello anymore to their
neighbor. But instead they'rejust on their phones like this,
go to dinner, look at therestaurants and move on their
phone. See, and when I tell aseller, what I'm talking to you
(13:48):
about right now, your responseis is so on point with what
they'll say to me. Yes. Or, youknow, sometimes families are
everyone's on their phones,right? Like, that's why we have
the no phone zone. And so I'mlike, Okay, you get it. And now
what I'm doing is I'm connectingthe dots for them to just show
how we can capitalize on whatpeople are already doing. So to
(14:08):
answer your question, tosummarize, I just want to use
the tools and resources that Ithink will have a significant
impact on my business, I'll tryit out. If it works great. If it
doesn't, no problem, we move onto the next but it's really just
keeping our ear low to theground. And knowing that this is
the value proposition that Ibring to my market. So then I
better make sure that I'm on topof it as well.
Kevin Johnson (14:28):
And, and one of the big. I remember in 2014 15,
when we were working togetherwith RPN, you were preaching
video, and video was not a bigthing at that point. As far as
in the real estate sector.
Obviously it is huge today. Fromyour perspective, what really,
why do you think there was thatshift? Why do you think video
became so dominant in the realestate space
John Reyes (14:51):
because people watch videos online? It's the short
answer, right? It's because ifwe just look it's like Wayne
Gretzky says pass you Want to bewith a pat on where the puck is
going? Not where it's at. Sothen if people are sitting there
watching videos online, and Isee my mother in law who's no
longer with us, but when mymother in law is watching videos
(15:11):
on YouTube, for entertainment,when I see my father, who's in
his later 70s, right now, goingon YouTube, just to look up
stuff, right? Like if he wantsto learn something, he'll look
it up online. He was changingout his water heater at his
house. I said, Dad call aplumber. No, no, no, I'll do it.
Dad, you don't even know how todo this, though. Do you? Yeah,
(15:33):
watch the video on YouTube. Andso that's where we're at today,
right. But if we looked at thedata points previously, we
already knew that the number onegroup, the fastest growing group
at one time for Facebook wasfemales with the 60 plus age
range, and that was because ofthem wanting to get photos of
their grandkids. So then, if wejust think about it from that
(15:56):
perspective, it's like, okay,well, it only makes logical
sense that people are going tobecome more and more comfortable
with this. And now the data isthere to support that the
majority of most consumers willgo online, they're going to do
their own homework, they'regoing to check out the reviews,
they're going to look upproducts and research them look
at videos in order to decidewhether or not they want to buy
(16:17):
a product. And so I think forus, we had just it was it was
plain and simple. The plan wasalready right in front of us.
And that's where I sometimeswanted to bang my head against
the wall with the response ofreal estate agents throughout
the country that would fightagainst it. But you know, what's
funny today is that there arestill real estate agents that
(16:39):
will fight against it.
Kevin Johnson (16:41):
We have we have one agent, I love her to death.
She's amazing. And if she wouldjust get on camera, she could do
so much more than she does. Butshe flat refuses to she came to
your class today. I wasgobsmacked that she was there.
So maybe I'm maybe we'rebreaking down the the video
mention her name. But hopefully,hopefully we're making some
progress there. Well, I justadmire about you is that, you
(17:03):
know, as I've watched you overthe last 10 years, you have
always been ahead when everyoneelse has said, Man, you've been
Yeah. And you've been right 100%of the time. You know,
everywhere you said the videotrend was going to be it
happened? Right on everythingyou done from Facebook to social
on every aspect. So kudos toyou. That's why I think you're
(17:24):
such a valuable resource to ourindustry. And why our brand
keeps around, you know, and allthe conferences.
John Reyes (17:28):
Yeah, no, you know, and that's another thing too, is
that I never take for granted. Idid this office meeting with you
today. And you know, we had agreat audience. But if we had
one person show up, I would havegiven just as much to that one
person, because the way I thinkabout it, is that their time
that they're investing, it'sreally irrelevant from any time
that anybody else is investingas well. The reason I say that
(17:50):
is because I do take thatresponsibility on my shoulders
to say if I'm going to stand infront of a group in front of an
a in front of an audience, like121, or any of these
conferences, I better make surethat I'm bringing something that
I can stand behind where I canplant my flag and say yep, okay,
if they didn't like it, at leastI did what I believe to be as my
(18:11):
very best. And I really do feelone of my greatest value
propositions that I bring to themarket is that I'm in the
trenches with you. I'm doingthis every day, I don't do
anything else other than realestate. That's it. I mean,
obviously what I'm doing here,this is still related to our
business. But there's no nothingelse that I do. My focus has
been for so long 100% Our realestate business, from buying,
(18:35):
selling, helping clients buy andsell and then getting involved
in that ourselves, and just theinvestment aspects. And that's
what I love about this industryis that if you really stay
connected to it, learn it. Imean, the possibilities are
endless, like legit endless. AndI feel like that sense of
passion because it's had such animpact on my life, is what I'm
able to bring in at least do mybest to share with others to
(18:56):
say, Guys, look, if you'restruggling, know that there's
opportunities that are in frontof you right now that despite
what the market conditions are,you're always going to have your
producers like look at likeMarty Rodriguez, you know, Marty
Rodriguez is an institution inreal estate, let alone she's a
legend in Century 21. And Iadmire her tremendously. She's
(19:17):
been in the business. I don'teven know how long now I don't
even want to say but decades anddecades, right? And Marty still
top performing no matter whatand like she says people are
going to always buy and sell. SoI'm fortunate to have had the
influence from quite a fewreally amazing people that still
inspire me to this day just todo better.
Kevin Johnson (19:38):
I mean, just when your promotional video is 20
Mike Ferrante the team leaderfor the 21 of my team, number
one team in the world forcentury 21. And He credits his
all of his access to things he'slearned from you. You know, same
thing with us. So you'redefinitely leaving a huge
impression on the people thathave the privilege to work with
you. When you talk about socialmedia and marketing in general.
(20:00):
As all of this together, the oneconsistent theme is they're
constantly evolving. They'reconstantly changing. What advice
would you have for real estateagents that are kind of they're
in fatigue, right? It's justwhen they think they have
Facebook, or they've gotclicking just right. The
algorithm changes, you know,Google stands for this constant
change, how? How can they avoidthat fatigue and stay on top of
(20:23):
the change and be relevant?
John Reyes (20:25):
I think the number one thing is to remember that if
you work for somebody else, andsomebody paid you, you'd be paid
to deal with that fatigue,whether or not you want it to.
It's like, I talked to so manypeople to say, if I told you
when you will eat if I told youwhen you're approved to take a
bathroom break, but I'm going topay you fill in the blank. Would
you do it? And so many peoplewould be like, Heck, yeah, I
(20:45):
would like sign me up. And Isaid, Isn't that crazy, we're
willing to work so hard forothers, and sometimes not even
willing to work that much forourselves. So just remember that
your fatigue is going to bethere. Regardless, choose your
heart, there's that video onlinewhere the guy talks about choose
your heart, while allow thefatigue to be a reason and an
(21:05):
excuse as to why you don't stayup to date with it. And you
struggle with your business, oryou're not at the forefront.
clients aren't looking at you,as the esteemed professional the
authority like you want to be?
Well, that's no fun either.
Yeah, I'll deal with thefatigue. The other thing I think
the the easy answer to this isjust no two of you can get
(21:26):
connected with somebody. Andthis isn't a pitch for us. But
like a company like us getconnected, where this is what we
do. We filter these resources.
So that way, we can just saylearn this, stay on top of this,
there's more things that I'llsay no to that I don't show,
then I will. And at least youknow, and this is one of the
things I always tell people attraining events. Anytime I show
(21:47):
something, you can feelcomfortable and confident in
knowing that I use it myself.
Because if I don't use it, thenI wouldn't show it to you.
Because then that wouldn't makesense, either. So I think that's
also the thing is you have tohave a platform, you have to
have somebody that will assistyou in the process. And that's
one thing that I've always done.
I think as long as I canremember, I had one time in my
life, I was playing pool, often,like, you know, Bill billiards,
(22:11):
right. And I was young, and Ididn't have that much expendable
cash. But I would go and I'dplay for $100 A game. I mean,
that's big money back, you'retalking 20 years ago. And so in
order to have an edge over thecompetition, believe it or not,
when I was at Cal Poly Pomona, Iused to pay somebody who was
like a coach, a professionalpool player would come on out,
(22:32):
meet me call at my college. AndI would skip the class that I
knew I could skip. I told my dadabout it later. So I guess I
skipped the class that I knew Icould skip. And I would get like
an hour training with him. And Ilearned even something as simple
as the mechanics of playing poolfrom the level in which you hold
the pool stick from the rhythmin which you move forward and
(22:55):
you shoot and and all theseother things. Like there's so
much science behind it. And if Iwas just at the pool hall just
playing, maybe I would be betterthan if I didn't play actively.
But if I play just as much withthis additional knowledge, it's
a complete game changer. Sohaving somebody that will give
you this guidance and the techside, I think can make a
(23:18):
significant difference on howeffective you can be in your
business. Definitely,
Kevin Johnson (23:24):
let's let's kind of shift the conversation a
little bit to AI. It'sdefinitely shaping many
industries, real estate is noexception. What are some of the
ways that you're seeing realestate agents work AI into their
business strategies? And do youhave an example of a way an
agent has leveraged this oryou've taught them to leverage
(23:45):
it? That has just been a gamechanger?
John Reyes (23:47):
So I'd say one of the easiest things this is kind
of where sometimes I feeleverybody's doing this. And then
as I travel across and speak tomore offices throughout the US,
I learned not everybody's doingit. That's why I asked you, but
using something like chat GPT orGemini, the Google version of
chat GPT for something as simpleas a property description, that
(24:08):
that is, I would say a gamechanger for sure. Where all of a
sudden, if the large majority ofreal estate agents start using
artificial intelligence, oryou're telling Chad GBT, I have
a brand new listing and I'm areal estate agent and I need a
professionally well writtendescription for the following
address three to one South MainStreet, use these details and
(24:30):
then boom, all of a sudden chatGPT gives you something where
it's a lot better than what youwould write on your own. That is
something that we think how longdoes it take you to do that?
Three minutes if you're takingyour time, you know, five
minutes if you're probably onthe phone and watching TV at the
same time, but the result issomething that clients are still
(24:51):
floored by right now. So I wouldsay something along those lines
property descriptions easy peasylemon squeezy. And then also
using this Same thing artificialintelligence to have your new
bio written to have content thatyou can say not for search
engine optimization, because,you know, the algorithms don't
like the AI written stuff foryour websites as much. But I can
(25:14):
go to chat GBT. I'm a realestate agent who wants to build
my business by connecting withmore locals in the Orlando
market, give me a marketing planand include what I should do in
order to get this done. And thenall of a sudden, I mean, I've
already done this where Chad GBTwill say, connect with local
(25:34):
businesses, spotlight highlightlocal businesses. And I'm like,
Well, that makes sense, right?
Because if I followed this plan,I have an opportunity to connect
with the local baker or whoeverthe new pizzeria in town. And
that person there, it's not afranchise, not a corporation.
It's a mom and pop type shop.
Well, now I'm connecting withthe community, now I have an
opportunity to bring value tothat prospect. And at the same
(25:59):
time, introduce myself introducemy services, and make an I know
people have built theirbusinesses this way. I mean,
where they'll tell me, don'tjust do the video one time for
the local pizza shop, frequentthat place, visit them at least
once a month support theirbusiness Hey, Jim, what's going
on there, you know, just so thatway, you can start establishing
your name, it's, it's like youhave the intent. You're
(26:21):
purposeful, about being a partof your local community. And I'm
like, that's so key to becauseit's easy to if you're out
there, being a producer, you'rebusy. It's easy, just ordering
GrubHub having to send to yourhouse, you know, or DoorDash and
not really getting out of yourway to be connected with the
locals. So
Kevin Johnson (26:39):
that's our agents were swag, especially if you're
with a company that's wellknown. I wear every day you will
find me in a century 21 shirt,and I get leads from it on a
regular basis. All you're inreal estate. Yeah, yeah.
John Reyes (26:52):
That's a nice one, too. I like it.
Kevin Johnson (26:54):
I bought a car recently. My mom was with me.
She came out to Tampa and shehad a century torn shirt. I had
one he's like, so what do you dofor work? I'm like real estate.
Oh, you're a real estate. I waslike, Yeah, we just like to wear
this company's name for fun. Butyou know, I'm actually talking
with him now about, you know,potentially listing his home in
Tampa. So you never know. Imean, getting out there. Like
you said, frequent businesses.
You know, Kyle was out in SanDiego is is huge with that with
(27:16):
exp. He's built his businessfrom video and from working
through a series with SantySaturdays and became everything
he's counting now. Amazing. Youknow what they can do we have
some agents that are starting todo that here. Finally been like
kind of saying it for years, andthey're starting to do it. And
it's actually working. Right?
The business owners are thrilledthat you're doing it for him.
(27:39):
It's helping especially thesmall mom and pops that don't
have a big marketing budget. Andthe cool thing is AI, you can
you know, a lot of majors don'tknow what to say, ask AI to
research that company, researchthat restaurant, and help you
come up with some questions, orfeed it what you do know, and
then ask it to also research. Imade the same thing with you
today, like I know you but Ijust wanted to see what he came
(28:00):
up with. And the intro that hegave me was pretty spot on.
John Reyes (28:03):
Because it's the prompting, right the asking of
questions to judge up to giveyou a better result. It's so
important to really understandkind of how that works, where
you could even ask Chet GPT I amtrying to do X. Here's the
information I have, based off ofthe information provided. Is
(28:24):
there anything else that youwould need to know or want to
know in order to give me abetter result? So I've done that
actually, recently, we puttogether we put together some
formal offering. And I had askedChet GBT, what other information
would you want? Boom, gave me alist. I was able to answer the
questions. And then we wereready to roll.
Kevin Johnson (28:43):
We have several tools that we've built using
Zapier in fluid forms in chatGPT, for example, helping agents
come up with their agent bio, weask a series asked, I asked
chat, if you were to write anagent's professional bio, what
questions would you want answersto? To be able to write that
bio, it gave me the questions, Icreated that in the form. Now I
(29:05):
feed that in it writes their bioforum, my fact we're asking some
of those basic questions whenthey signed their contracts with
us. So when they hit submit ontheir contract with Panda doc,
literally, their bio is writtenin about five minutes. So by the
time they're a joke, by the timeyour butt hits your car to go
home from signing your contractwith us, we'll have your bio,
all your everything set upbecause of AI. Where else can
(29:26):
you do that?
John Reyes (29:27):
You know, and I think we're barely scratching
the surface right now as towhere things are and I'm only
I'm excited about it, but at thesame time, I'm like, How is our
industry going to change? wherefor example, you know, the the
new product that Apple has likethe ski goggles, right? So
imagine you have these on it'slike, the, the virtual reality
(29:51):
world so your client is at home,or your clients at their office,
and you're the agent who happensto be at the property. You have
have yours on they have theireyes on. And you're walking them
through, you can see them oncamera talk. And they could say,
okay, Kevin, go ahead and goback into the kitchen. Let me
look around. And I mean, that'sthe fully immersive experience.
(30:12):
And then from the real estateagent that's taking listings
that will say, Hey, listen, weget it. Not everybody has this
technology. But for those whodo, here's what I'm going to do
for you, Mr. And Mrs. Seller, isto make sure that I'm showcasing
your home in a way that ifpeople are going to be looking
at the property with the virtualreality resources, we're going
(30:32):
to make it simple and easy forthem to do. So. I think that's
going to be a big, bigopportunity. It's like video, I
can tell you right now, how manylistings I secure. When I'm
meeting with a seller, I'llcompete against other realtors.
But my video marketing makes itpretty dang simple for the
seller to be like, I want towork with this guy. So that I'm
just thinking, if we can justkeep elevating our offering. And
(30:54):
we can connect the dots for ourclient how much of difference
that will make in securing morebusiness from our sellers. Why
Kevin Johnson (31:00):
is the only saw the video it's been a couple
months where the I forget thewar he won't but this the second
person that will end all Disneycompany's history to win this
patent award this crater award.
First one was Walt Disney thisguy just want it for a floor
that you can see you put your 3dgoggles on. And where you can't
really walk through somethingright now the floor, it's Omni
(31:22):
multiple directions like you canset it and just walk. And it
knows. And now you can movethrough and walk through
different gyms in everydirection. If you haven't seen
it, check it out. It's this.
This for matter of fact, let methink of a real estate office
that could go in and do a levelup from a Matterport. And then
have we can come into ouroffice, we can actually show you
(31:42):
the homes right here in ourvirtual showing studio.
John Reyes (31:47):
Oh, yeah, absolutely. And that's exactly
where I think things will go.
Because it just makes sense.
These, the whole AI Okay, here'smy thought. If we look at when
we had the.com, boom, it wastechnology, a lot of companies
entered into the.com space. Anda lot of them blew up, they
didn't make any money. But a lotof them did right there, there's
(32:08):
still the leaders to today, thenwe had this now next surge with
video. People know the writing'son the wall AI, we're barely
scratching the surface, this isgoing to change everybody's
life. And in the real estatespace, I think it's going to
happen fast, I think it's goingto happen quick. It's like the
snowball effect, it's going tomove quickly. And I bet it's
(32:30):
going to be really hard for acompany to keep their ear low to
the ground, it's not going to bea company as much as it is
probably the individual agents.
Because we know that companiesjust tend to be slow to respond,
because they're so big. It's notthat easy. There's board of
directors, there's this, there'sthat right. And a lot of the
times companies don't want tomake a push or a jump with
something that isn't alreadyvalidated. But I think that's
(32:52):
going to be a big opportunityfor a lot of producing agents
out there are a lot of evenagents who maybe aren't
producing the way that theywant. But they just get it and
they're like, Yep, I'm going todo that.
Kevin Johnson (33:03):
People always ask me what I think about the AI
boom, AI, in my opinion, is theamplifier. If you're a great
agent, if you're anextraordinary agent is going to
amplify that. If you're amediocre agent, same thing, if
you're a bad agent, that becausethe great agents, extraordinary
agents are going to know how totake that and level up where the
others are going to try to takeit and make it a crutch or a
(33:24):
substitute for what they shouldbe doing. Anyway. If I could
agree with that. Just mythoughts on that. So let's talk
about you know, kind of todaylike how do how do you and your
company support agents enhancingtheir online presence and
marketing and enable them togrow what what things you're
doing is having the most impact.
John Reyes (33:42):
So when we do live events, I would say the biggest
thing is really connecting thedots for agents to say, Okay, we
hear about video, we know we'resupposed to be out there
creating content for our socialmedia. But what are some
practical things that we can doto put it into play so we can
actually start generatingbusiness. And so I put a lot of
attention on making sure thatRealtors understand the
(34:02):
importance of having somethinglike a video business card, that
30 to 45 second 62nd video, inmy opinion, there's nothing more
important than that. And I saythat because I use it
practically every day. If I'mtalking to a client, that's what
I'm getting out in front ofthem. Bottom of my email
signature, that's what you'regonna see. And so now when I
have conversations with clients,and they say, Oh, I checked out
(34:24):
your online content, that videobusiness card is the lead to
them now connecting with myother content online. So I feel
that when I'm out here doing atraining for these agents, I
want to give them somethingtangible and it doesn't have to
be a professionally producedvideo. It could be them grabbing
their own cell phone using the$15 tripod that they can buy on
(34:47):
Amazon using the $15 light usingtheir microphone that they
already have plugged into theirphone to create something so
it's the it's really aboutmaking sure that agents at least
have an internet auction to thethings that work. And then it
has to be followed with whatelse next steps. And so what
we're excited to launch is thatwe have an online training site.
(35:10):
We're putting a lot of time andeffort into this site. It's all
it's aI chat, GBT. It's how touse captions how to use cap cut.
But I keep recording more videocontent adding more. So I have
one session is more aboutcommunication, but communication
leverage with digital tech. Sothis is where we are going to be
providing a more structuredoffering to agents, I have a
(35:33):
call scheduled actuallytomorrow, it's going to be a
Zoom meeting. And I have it foran hour with brokers all across
the country. And from thecentury 21 network, they reached
out to me and asked me if Icould be a part of this, or that
I'm saying to them, Hey, staywith me for 12 weeks, 12 weeks,
here's what I'm committed todoing to you for you. One new
training video 21 minutes orless. And it's actually not
(35:56):
because it's century 21. Icouldn't wait till I was 21.
Because I wanted to go playblackjack. So 20 one's always
been like my number, right. Andso it's funny though, because
the correlation to see 21 can bethere. So new video content
every every week. And then it'sgoing to be now I send out the
invitation join us live if you'dlike but I know agents have
(36:18):
schedules. And then after that,I send them a condensed
consolidated version, wherethree minutes or less, they're
going to get the main points ofour video because I know time is
valuable. But if they find thatvaluable enough, come and watch
the main production with us. SoI think it's just a continuous
offering. And knowing that it'salmost impossible to learn all
of this in one try, you reallygot to just make a commitment to
(36:40):
learn enough where you buildyour base, build your
foundation, and then you cantake it run with it, do it on
your own, because now you havethe resources and hire
professional whenever thatopportunity arises. Definitely,
Kevin Johnson (36:52):
you know, I look forward to the future, you know,
for the next five year outlookof real estate 10 years, where
do you see things going? When itcomes to emerging technologies
like AI? And maybe there'ssomething else that we don't
even know about yet?
John Reyes (37:05):
You know, it's, I will say that I feel there's so
much money in the real estatespace for companies to go after.
And so I do envision that withthis whole emergence of AI and
the advancements of othertechnologies. I really believe
(37:25):
that it's going to make itchallenging and difficult for
the realtor who's not reallycommitted to their business. The
hobbyist realtor, the I'm doingreal estate, kind of like as on
the side, I think that that'sgoing to be something that's
going to be more challenging,because you are right now pretty
much competing with your fellowagents. But soon and very, very
(37:49):
soon, you're going to becompeting even more with Wall
Street. And we're already there.
We already know we already seeit like what's going on? How do
we compete with Zillow. Wecompete with Zillow on a daily
basis. Right now, Zillow is apublicly traded company. Look at
what happened with open doorright? Look at what happened
with purple bricks, money's beenthrown in companies are trying,
not everybody's doing it homelight. Not everybody's figuring
(38:10):
it out. But I think eventuallysomebody will figure it out. And
when one person figures it out,it's going to be Lyft and Uber.
And so I, I just think thatthere's a lot of change coming
our way. And I think the rate ofchange in which we will see over
the next few years, I'm going tosay three to five years is going
to be drastic. And I'm notsaying replace real estate
(38:33):
agents. But I think that it'sgoing to change the landscape
tremendously.
Kevin Johnson (38:41):
I can agree, I think, you know, especially with
some of the latest, you know,settlement talks and proposed
legislation that's out there.
Like I said, the amateurs orhobbyist, we're gonna see a
reduction in the number ofagents, but the agents that are
adapting the agents that arethose extraordinary agents,
they're going to thrive and growin this market. Because at the
end of the day, you know, youstill gonna have real estate
(39:05):
agents, customers, I mean, we'vehad markets or markets we've
had, you know, platforms outthere business models out there
that would cut the agent rate, aflat fee listing service, where
you sign up online and yourhome's on the MLS. The markets
overwhelmingly rejected thatthey still want that
relationship, they still wantsomeone to guide them and
represent them. But thosehobbies, like you said, we're
(39:26):
gonna see a huge reduction. AndI think it's good for the
industry and they level up thestandards for everyone. I
John Reyes (39:33):
think when it comes to something even like
marketing, if we really thinkabout it professional photos and
videos is something that shouldbe second second nature for us
now. And unfortunately, a lot ofreal estate agents are not
adopting these elevated ways ofmarketing real estate. So when
somebody comes to the market andthey tell the sellers, look,
here's a way for you to do ityourself. Here's a photographer,
(39:55):
here's a videographer. That'swhere I see potentially things
go in. And it's so important forus to make sure that our value
proposition is defined that ourvalue proposition is true. And
that it is some it's somethingthat we can really stand behind.
(40:16):
And say, I'm going to take careof my client, here's how and
why. So I think the valueproposition offered by a
realtor, it needs to beelevated, it needs to be
elevated more today than everbefore. Because before you were
okay, just being good or skatingby, and I think in the next
three to five years, that that'sgoing to change. It's going to,
it's going to make it where youreally got to be a pro.
Kevin Johnson (40:38):
Yep. Which is a good thing. I think it'd be a
good thing for those agents likeus out there that are an agent
in our office that are our prosthat are doing it right. So what
any closing thoughts before wewrap it up today?
John Reyes (40:51):
I just want to say this, I love your office. them
as soon as I walked in, theenergy was all over, I could
already feel the energy thewhole way you have have it set
up. And so I tip my hat to you.
If there's any agents out inyour market, in the Orlando
area. Without a doubt, I wouldsay hey, to contact you, for
sure. It's exciting to see evenyour group today. The vibe, the
(41:12):
energy was there. And so Ireally appreciate you just
giving me an opportunity to comehere to share with your agents
and and to be on this podcastwith you today.
Kevin Johnson (41:23):
Well, I appreciate you coming. You know,
as I told my agents, you know,this is a huge honor to have you
here, especially seeing howinstrumental you were when I
first got into real estateleaving hospitality after 17
years. You know, I the knowledgethat you empowered me with
shaped my career. And I can'tsay that enough. If it wasn't
(41:43):
for you, we wouldn't be here. Ihands down. So if you are out
there and you're looking tolearn more about these topics, I
recommend that you get a hold ofJohn Wood, what's the best way
for them to reach you? So
John Reyes (41:56):
John de reyes.com Or you go January chin D as in
David reyes.com or find me onInstagram GD res 01
Kevin Johnson (42:06):
Right, and we'll put all that in the description
below as well, so that we canget hold of them. Well, John,
thank you so much for being apart of our podcast today. If
you're watching us on YouTube,please do me a favor, click the
like button. If you're notsubscribed, make sure you click
the subscribe button and clickon that bell so you get notified
when we have new episodes comingout. We have some great guests
coming up. I can't wait to sharewith you. If you're listening on
(42:27):
our your favorite podcast app,do me a favor, give us a review.
But let the algorithm know thatyou liked this content. It'll
help us get our message out tomore people. So as we part
today, don't forget, you knowthe difference between an
ordinary extraordinary everyonethat takes 50% motivation. It
takes 50% education, but thedifference is a 21% Extra. Thank
(42:47):
you so much for watching the100.1% podcast. Have a great day
and we'll see you next time.
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