This week, Paul Desbaillets sits down with Emilio Zaga Mendez, the Senior Branding Manager at evenko and the creative force behind Canada's premier Latin music festival, Fuego Fuego. From his Peruvian roots and football heritage to shaping the visual identity of major festivals like OSHEAGA, Emilio shares his journey of blending culture, sport, and music into unforgettable experiences.Discover how his uncle, Nolberto Solano, a former player for Newcastle United and West Ham, influenced his passion for football and branding. Emilio also delves into the challenges and triumphs of bringing Latin music to the forefront of Canada's festival scene.TSN🎧 Tune in to explore the intersection of football, music, and cultural identity.
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