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August 5, 2025 57 mins

This week on The 20 Something Playbook, we sit down with Sydney Karmes-Wainer an inspiring 20-something CEO and founder of the healthy snack brand French Squirrel.


Sydney opens up about her journey from disordered eating to launching a mission-driven company that's now stocked at stores like Erewhon, The Fresh Market and more.


We talk about entrepreneurship, personal growth, wellness, and what it really takes to turn a painful chapter into a purpose-filled business. Learn how she overcame obstacles, stayed true to her vision, and created a business that makes a difference in people's lives. Sydney's story is a testament to the power of following your passion and pursuing your dreams, no matter how young you are!


Topics we cover:

- Healing your relationship with food in your 20s

- Building a business from scratch (without

burning out)

- Entrepreneurship lessons no one talks about

- Why your struggles can become your

superpower


To find French Squirrel snacks near you: https://frenchsquirrel.com/

Instagram:

@frenchsquirrel.co

@sydney_kw

More on Sydney: https://www.bristolfarms.com/founders/mtf-sydney-karmes-wainer-of-french-squirrel


Follow Madison, Ava, and Elle:

Instagram @20somethingplaybook

TikTok @20somethingplaybook


Listen to “The 20 Something Playbook”:

Spotify

https://open.spotify.com/show/1bAA0eOHthyeqJyIyWlcD3?si=Uiv2K4tmRKGHbD6Pns6KeQ

Apple Podcasts

https://podcasts.apple.com/ca/podcast/the-20-something-playbook/id1801522743

Amazon Podcasts

https://music.amazon.com/es-us/podcasts/5db7484e-4184-464c-b6d9-706adc37f7d5/the-20-something-playbook

iHeart

https://www.iheart.com/podcast/269-the-20-something-playbook-269958812/?cmp=web_share&embed=true


Watch Volume One of "The 20 Something Playbook" on YouTube: https://youtube.com/playlist?list=PL1Rs9oUYUlEcNigeakfAcHDyKl2mSlAJ6&si=Krq-KY-PoR_uK9gJ


Behind The Scenes | Filming the Podcast in NYC and California: https://www.youtube.com/watch?v=KNaj9QhEOls&list=PL1Rs9oUYUlEf6yeVawHLs6G3UUaj4EACf


Thank you West Gate New York Grand Central for hosting our interview space (and stay in NYC). 


BOOK YOUR STAY HERE: https://westgate.prf.hn/click/camref:1100l5227F


To advertise on this podcast please email: macgregormadison@gmail.com


Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/doug-organ/theme-from-a-lift

License code: BPZMSBJOKUAS89NB


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