In this episode, I sit down with Rebecca Frye, partner at SnapMe Creative Agency, to talk about how she helped build one of North Louisiana’s fastest-growing marketing powerhouses. We get into the real story—how SnapMe started back in 2007 when websites were still a new thing, how they navigated the chaos of COVID-19, and how an unexpected request to take sports photos accidentally launched an entirely new part of their business.
Rebecca breaks down what it’s like to run a full-service agency that does everything from digital marketing and geofencing to volume photography and promotional products. We talk about the evolution of marketing, what actually works in today’s digital world, and how data-driven strategies are changing the game.
She also shares insights on scaling a business, managing a growing team across multiple states, and why adaptability is key to long-term success. It’s an awesome conversation about entrepreneurship, problem-solving, and turning unexpected challenges into growth opportunities.
Buckle up—this one’s packed with real talk, lessons learned, and a lot of insight into what it takes to thrive in business today.
00:00 - Intro: Meet Rebecca Frye
01:30 - Proud 318 Story
05:00 - Rebecca’s Journey to West Monroe
08:15 - SnapMe’s Origin Story
12:00 - From Yellow Pages to Digital Marketing
16:30 - Business & Marriage: Working with Your Spouse
20:45 - COVID Pivot: Starting Volume Photography
26:00 - Breaking Software & The Vegas Trip
30:30 - Growth Through New Partnerships
35:00 - What SnapMe Does Today
40:00 - Mastering Digital Marketing
45:00 - Challenges & Lessons in Business
50:00 - Building a Strong Team
55:00 - Advice for Entrepreneurs
59:00 - Final Thoughts on Community & Growth
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